What is Holistic SEO

Holistic SEO is a strategy that looks at all factors of optimization, and not just one aspect of it. The focus is based on user experience, content, and technical SEO. This is such a beneficial and necessary approach to SEO because it looks at the full picture rather than one aspect. Think about it this way, when you start a business, you may begin with an idea, but the idea itself doesn’t make the vision happen. You must address the marketing side, the website, clients, and creating client experience. You must also manage people and money. It takes a full picture to get your business thriving. In the same way, SEO focuses on the whole rather than a particular part. 

Keyboard and pencils with concept map of holistic SEO. If you are wondering how you can optimize for the whole picture of SEO, Google is leaning more toward a Holistic perseptive over a technical SEO perspective. Its important to address SEO and accessibility and user experience in SEO. Learn more by reading our blog

Important Factors to Consider with Holistic SEO?

As with everything, we will start from the beginning. Focus on the client. The client is the person we are looking for. They are the reason we are in the business. We want to help our clients, but how do we begin? Let’s go through and address various aspects of the holistic SEO approach. 

User Experience and SEO (UX SEO)

Here are some other important focus points for user experience. When it comes to keyword research, there are two focus points: what language is your client searching for, and what is the intent. It’s important to know your niche well and understand why people are searching for your therapy, coaching, or consultation services.

Part of writing content is making sure we are addressing the why and the reason someone would come into your practice. Content extends past service pages and blogs. Even in the Google search, we are giving people bit size pieces of what we offer. Therefore, optimizing for meta descriptions with pain points and keywords is important. A well-written meta description and title can bring people to your site. Another part of your meta description that needs to be optimized is your meta title. One way to go about doing this is to add the title, location, and zip codes, and maybe practice name if necessary. You can get great keywords into this and increase your traffic this way. An example would be:  EMDR therapy | Location and Zip | Practice Name. This varies based on what is best for your site. 

It’s also important to make sure your URL matches the page. Sometimes when creating new pages on your website, you may forget to look at what the URL states. In order to optimize for this, you must optimize the slug of your website. This may not seem important, but if your website says  (simplifiedseoconsulting/new-page) this isn’t appealing from a user experience standpoint.

In terms of on-page immediate user experience, we also want people to keep coming back to your site and see how your services can help them. One way is to create a memorable logo and make it evident that this is your brand. Then on the page, create quality content and making sure you have one H1 per page. As well as sections of text broken up into H2’s. Lastly, you will want to have a clear call to action which directs your clients to begin services. 

Keyword Research (what are they using)

User experience is all about focusing on the user. It’s kind of like how you are greeted in a restaurant or the experience your clients have in your office. First impressions are matter. This is not simply about appeasing the Google bots, but about acknowledging how your client gets from point A to point B. First, consider keyword research and searcher language. We want to know what your clients are searching for, what is most commonly searched, and the language your clients typically use.

For example, if you’re expecting clients to type in eye movement desensitization and reprocessing therapy, it’s highly unlikely, however, it’s still a good key term to rank for. It is more likely clients are searching for EMDR. Such as what is EMDR? Does it work online?

Likewise, someone is less likely to search for dealing with trauma, and more likely to talk about feeling stuck, or experiencing recurring memories that don’t go away. Just as in therapy, you don’t always say what is really going on directly, the same principle applies as you consider what your clients are searching for to get to you. So as you build out content. If you can answer these questions in blogs, service pages, or FAQ’s, Google is going to see that you have the answer and ranking you up higher when someone is searching for this query. So listen to your current clients and let that lead you toward potentially keyword searches.

Technical SEO (broken links, slow loading, scrolling, or cluttered content)

Technical SEO is a big part of on-page optimization. In order for Google to crawl a site and increase your Google rankings, there are both on and off-page optimization elements that need to be addressed. The Google bots, who are designed to check for any changes on your page are the functions we are trying to optimize for. These bots check out your site either naturally every few weeks or by indexing using Google Search Console

Our goal with technical SEO is to make it easier for Google to see our changes and give us credit. The better SEO factors are optimized for the more Google rankings you will see on your end. Likewise, there are some factors we need to avoid in order for Google to rank us higher because slow and cluttered websites can be penalized as well. So to all of you with old pages on your backend that are not being used or overly stuffed media galleries. This is hurting your SEO. 

Some factors of technical SEO to consider:

  • The loading speed of your page and scrollingWeb design of words with SEO conceptions in large and small print If you're struggling to best optimize your website for SEO, no worries read about our holistic approach. Just as health has many components so does holistic SEO. Learn about the difference between holistic SEO and technical SEO and how this is one part of many.
  • The structure of your site ( Builder)
  • Host for your website (Domain)
  • Avoid any duplicate content on the site
  • Sitemaps & Indexing
  • Reduce broken links (errors)
  • Avoid slow loading by running audits 
  • Load small to medium-sized photos
  • Remove content or pages no longer used

 

These are some important factors we consider when optimizing your website. If you’re experiencing slow loading speeds, consider if you have downloaded big files, or if there are some areas you can declutter your website.

Original Quality Content

Writing copy is key to reaching your ideal audience. In order to connect with your clients, content needs to speak to your ideal client. A key factor in creating quality content that will help you rank better is to make sure it is relevant. This may be intuitive, but sometimes writing content to your clients can be hard. We understand this. It can be easier to generalize your content, but be warned and steer clear of this. Listen to your clients and write about what is really going on. Most importantly, tell them what you can do to help. Put your heart into the content and this will help to reach your audience. Good content design leads your clients to understand how your approach will help them best. Which ultimately leads you to more calls and conversions.

Social Media Strategy

Working with social media isn’t something we work with specifically, however, it is a great way to round out your holistic SEO approach. Here are some key takeaways about social media and SEO. If you want to read more about adding social media to your holistic marketing approach, then read our unofficial SEO guide. 

  • If you plan to use social media for SEO, you must engage often. Whether it’s Instagram, Facebook, or Twitter, these social media outlets have their own algorithm that requires you to be involved in order to consistently come up with search results and hashtags.
  • Social media on its own does not supplement SEO. These are great ways to provide external links to your website by linking your website in bios and via links. It is simply another stream of traffic to your website.
  • There is a certain culture that follows social media and SEO. So if you plan to engage, know your people well. 

Social media on its own isn’t meant to supplement SEO. However, it is a great way to add an additional stream to your website. Check out our SEO specialist, Alyssa, who wrote two blog posts on social media which plays into holistic SEO. 

Mobile Optimization

Have you ever been to a non-mobile-friendly website? These are frustrating! Typically we bounce off those websites because they are more of a hassle than helpful. Here are a few tips for making sure your website is mobile-friendly.

First, when creating your site choose a template that is consistent across platforms. Check to see how users can perform basic tasks. If you check on your site data and you notice there is low traffic to your niche service, or to once high traffic pages, check out how your mobile site is looking. Make sure your site allows for your client to do the basic tasks you intend. Such as look at service pages, access resources, any forms you have are able to be sent properly, and so on. 

 Here are a few helpful tools from Google that can help you become more mobile-friendly. 

HTTPS (security)

Website security matters. Especially now with cyber crimes and confidentiality for online therapy. As therapists who may have client portals and deal with mental health, it’s important that on contact with your services, security is clear on your site. At the top of your website, there should be a lock that indicates that you have an HTTPS domain that is secure. Often if your website SSL certificate is not on a site when clients come onto your website, then you’re likely to get a security error and this will increase the bounce rate on your site. Likewise, this helps to prevent hackers from gaining personal information from you or individuals visiting your site. Therefore it’s important to purchase an SSL certificate. 

Accessibility ( easy to access)

Making a website inclusive is not always a topic technology focuses on. SEO and accessibility go hand in hand. However, as mental health professionals, it’s crucial we set examples. Here are some ways to do this:

  • Provide multiple ways to contact your services. By not offering multiple avenues, you may cause someone to have to disclose information they may not be ready to disclose. Such as a disability. 
  • Look at source code, screen readers can only do certain things on a website such as H1, H2, and alt text.
  • Make sure widgets and plugins make sense for screen readers
  • Break up and organize text for people with learning disabilities and ADHD
  • Include summaries of texts on newsletters for neurodiverse individuals

What not to do

There are some things that don’t help holistic SEO just as traditional technical SEO. First, do not keyword stuff in the meta description, alt text, or within the copy. Some ways this is seen is by adding alt text or keywords to copy and then adding in white text that hides it. Likewise, make sure you are adding relevant keywords to your pages. Next, don’t buy backlinks. Google will penalize you and you will see negative effects in your SEO, making it more difficult to rebuild. Lastly do not page swap. This is when you get a page ranking very well, then switch out content for a page not ranking as well. This is considered unethical on Google. 

Benefits and Close Thoughts

Concept map with SEO at the center, components of SEO connecting to thought. If you're lost wondering where to begin with your website and marketing strategy, then no worries, we understand that there is a lot to absorb. This blog post focuses on holistic seo, UX SEO, and technical SEO. Optimzing and providing SEO help for therapists takes the whole picture. Learn more about this process today!

To sum up Holistic SEO, by looking at the whole picture and figuring out what to do to make sure your website is accessible, mobile-friendly, has great content, and has all the components for Google’s bots, you should have a reduced bounce rate, and receive more views. Traditional technical SEO is still necessary for the process because it helps Google find your website, helps other search engines find you and allows Google to index your content. Plus it is how online apps, web crawlers, and search bots find you.

 

Both holistic and traditional SEO has their benefits, but these are great places to start for a whole picture on your website that calls on both methods for a better user experience. Likewise, as SEO specialists we strive to address the whole picture rather than parts in order to make sure your SEO is sustainable and up to par.

 

Begin SEO Services at Simplified SEO Consulting

Holistic SEO has many components, but once well optimized, your website and clients will appreciate the effort. This is meant to help you sustain rankings and make sure your clients are taken care of from the moment they land on your page.  Simplified SEO Consulting in Columbia, MO offers DFY packages, courses, and training options. Our skilled team of SEO experts is excited to work with you and answer any questions you have. To get started follow these three steps to begin ranking better on Google.

  1. Schedule an appointment for a free 30-minute consultation with a member of the Simplified SEO Consulting
    staff
  2. Learn more about our SEO packages and training opportunities
  3. Start optimizing your website holistically for a better user experience and SEO!

Other Services offered by Simplified SEO Consulting

Simplified SEO Consulting is passionate about providing SEO services for mental health professionals and therapists. Our comprehensive SEO services are included in our Done for You SEO Service packages, and our online DIY courses. If you have questions about any of our other services please feel free to reach out or if you want to get in touch with Simplified SEO to learn more, book a free SEO Consultation with our Client Success Specialist or one of our SEO specialists to decide which option is best for your business. We look forward to working with you to build your technical SEO and Holistic SEO together!

About the Author:

Jasmine Jaquess is currently working towards her Masters of Arts in Clinical Mental Health Counseling from Northwestern University. She has been doing SEO with Simplified for the last few months. Currently, she serves as the Client Success Specialist in new client consultation with Simplified SEO Consulting and is an SEO specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. She really enjoys hearing the clients’ goals for their businesses and helping them achieve them.

 

 

Whether or not online practices can have a Google My Business listing is quite a controversial subject right now. Many of our clients have attempted it, only to have their listing removed when Google realizes they don’t actually have a physical location. We know Google’s guidelines on the matter are ambiguous, and we realize online-only […]

You got plenty of referrals when you were just a solo therapy practice. But, you grew and decided to hire additional clinicians. Now, you want to help fill their caseloads, but not enough people are calling right now to give them the number of clients they’d like. Or, perhaps, people are calling, but everyone still wants to meet with you because you’re the group owner and better known. Ultimately, you would like to direct clients to the clinician that will be the best fit for their unique needs. But, you’re not sure how to do that.

You’ve landed on our blog because you’ve heard about SEO and you’re curious if it could help you grow your group practice and fill your clinicians’ caseloads. Today, I would like to take some time to explain our strategy around how our SEO specialists can help you. Then, I will give you some SEO tips that are specific to group practice owners.

The Benefits of SEO for Group Practice Owners

group practice owner chats with her clinicians over zoom to discuss filling their caseloads. Learn more about SEO for group practices and therapists with Simplified SEO consulting.The benefit of SEO is that it’s an investment that can grow with your practice. Regardless of how many clinicians you employ and the specialties they have, we can help you reach the ideal clients for your practice on Google.

This will help you keep your therapists employed because you can fill their caseload by attracting their ideal clients. The clients that they really enjoy working with. For example, a client recently hired a clinician who specializes in helping members of the LGBTQIA community. Although their practice made it clear that they were LGBTQIA affirming, it wasn’t a service that they had actively targeted in their SEO work prior. By using our SEO strategy for group practices, they were able to quickly move to the top of Google. Ultimately, they had success attracting that clinician’s ideal client to their practice. So the therapist was happy and the group practice as a whole benefited.

4 SEO Tips Specifically for Group Practice Owners

Create a service page for each counseling specialty your clinician has.

First, ask your therapists what type of clients they want more of.  Make sure you have service pages for those types of clients. For example, if a therapist specializes in providing anxiety treatment, depression treatment, EMDR, and does trauma-informed counseling, then you should have a page for each of those if you don’t already.

Target their ideal client by speaking to them.

This is super important when you’re writing your pages or blog posts. Do keyword research to see exactly what they would be searching for and use those terms throughout your page. For more advice on this, check out our blog on keywords and where to put them on your counseling website.

Consider incorporating their ideal client’s pain points and concerns onto your page. Look at your intake paperwork to see exactly what they need help with and the language they use to talk about their concerns.

Lastly, keep your language simple and easy for your client to understand, especially when they’re in crisis.

Check out more tips to attract your ideal client here and learn more about readability by reading this blog.

Involve your clinicians in writing blog posts for your counseling website.

female therapist in a mask talks to therapists during a staff meeting. Learn more about SEO for group practice owners and optimize your private practice website with simplified SEO consultingThis is perhaps one of our most important tips. Blogging is extremely important for SEO and getting in front of your ideal clients. So, encourage your new clinicians to blog about topics that would appeal directly to their ideal clients.

To be honest, grad school and advanced degrees do not really prepare us for writing blogs. The styles are totally different. So, we suggest offering some clear, but kind, guidelines for blogging. Let them know what keywords you want to target and how many words the blog needs to be. Additionally, explain how important writing a readable blog truly is. Ask them to consider writing in one of our favorite tools the Hemmingway App. This app is free and it helps make your writing clear and understandable.

We totally understand that it may be hard to get your clinicians to blog, especially if they’re independent contractors. So, consider paying them for their time. After all, their blogging does help your practice. Also, explain to them why it’s helpful. Not only will it help them get in front of their ideal client and fill their caseload, but it will build their authority with potential clients. We call this the know, like, and trust factor.

Create a Team Page for your private practice:

Creating a team page is super important for both SEO purposes and building a team-focused atmosphere at your practice.

More specifically, creating a team page is a great internal link to have. You can actively link to all your service pages from this page. And, you can actively target words like therapist, counselor, therapy, online therapy, counseling, etc here.

Ultimately, each clinician should have their own page that’s a sub-page of the team page. If you have an assistant or clinical care coordinator, they can direct potential clients to the therapist’s page that would best suit their needs. Consider listing yourself, the group practice owner, at the bottom. Especially, if you’re full. This encourages potential clients to see the therapists with the most openings first.

SEO Tips for Group Practice Owners

In summary, four SEO tips specific to group practice owners are:

  1. Make sure you have service pages for each therapeutic specialty in your practice.
  2. Speak directly to the potential clients you’re trying to attract.
  3. Motivate your clinicians to write blog posts.
  4. Create a central “our team” page that you link to frequently throughout your website

Begin Optimizing Your Group Practice Website

team of therapists on a Zoom screen during a staff meeting. They work on SEO for their group practice with an SEO specialist from Simplified SEO ConsultingReady to begin optimizing your group practice website to help you reach your therapists’ ideal clients on Google? Then, we’d love to help! Follow these steps to begin SEO services with Simplified SEO consulting: 

  1. Make an appointment for a free 15-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our SEO packages and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

Other Services offered by Simplified SEO Consulting

The Simplified SEO Consulting team is passionate about providing SEO services for helping professionals and therapists. Our comprehensive SEO services are included in our Done for You SEO Service packages. Also, we offer alumni packages and al la carte SEO services. Our SEO staff provides several SEO training opportunities. including our “Top of Google” online course and 12 weeks of online video training. We also offer an SEO Strategy package to learn more about SEO and what you can do to rank better on search engines.

Contact Simplified SEO to learn more, or book a free SEO Consultation to decide which SEO service is best for your business. Our team looks forward to hearing from you!

About the Author:

Cory Moss is a Simplified SEO specialist based in Kansas City. She specializes in working on readability for therapist websites. She really enjoys helping her clients get to the top of Google and attract their ideal clients.

Happy Halloween! Hope you are finding a way to celebrate, or rest, or both, and please remember to set your clocks back if you’re reading this right away.

Why would I title this post, “Is SEO Dead?”

While searching the internet one day recently, I came across this question a few times: “Is SEO dead?” Now, as an SEO Specialist, I would certainly hope not! Perhaps, “SEO” is a person folks are concerned about? In which case, I also hope all is well for Seo. But, if this search is actually a referendum on Search Engine Optimization (aka: SEO in our little world), then I have some thoughts.

OH, THE IRONY.

Really? People are going to SEARCH for “Is SEO dead?” as a way to find out? Not a carrier pigeon, newspaper, or telegram? Nope. I didn’t think so. They’re searching for it. Good. Thank you for proving my point for me. I appreciate it.

Who is searching for this?

Is it concerned business owners who are worried about getting scammed out of money because they are being encouraged to invest in something that is actually outdated? Is it people in the SEO industry who are concerned about their job security? Perhaps, the searchers are folks who are currently paying for SEO services but not so sure their investment is worth it? Maybe, the searchers are considering what they need to do to get their website ready for SEO and have some doubts or concerns.

Things about SEO that should be dead

Having done this work for a while now, I know that there are some things about SEO that make sense. Logically, strategically, and ethically. There are also some things about this work that should probably end now.

Keyword stuffing…yes, that should be dead.

Keyword stuffing is a tactic in which a specific keyword is used way more than is appropriate in the content. This is especially harmful when the keyword is not relevant to the content. In fact, keyword stuffing could diminish the page or post’s overall quality due to its overuse. This is why Google frowns upon the practice.

Paying for backlinks…also dead.

This practice isn’t just one that should be dead ASAP, but also against Google’s Webmaster Policy Guidelines. You do not need to pay for backlinks to get your SEO where it needs to be. Laying intentional and ethical groundwork to increase your trust and credibility with search engines takes time, but it pays off in the long-run. Quality SEO strategy is a long-game. There are things you can do in the meantime to help boost your site traffic. Meanwhile, focusing on content creation, technical site auditing, on-page optimization, improving the user experience on your website and increasing conversion is worth it. If you want to learn more about ethical backlink strategies, consider our comprehensive backlinks course.

A lit white candle on a black background. Symbol of eternal memory, mourning, minutes of silence. Is SEO dead? Learn from an SEO expert for therapist websites and other helping professionals. Rest in peace, unethical, and unsustainable SEO practices. We won’t miss you over here.

As always, with SEO we have to stay flexible.

Yes, there are some constants. Keyword research matters. Speaking to your ideal client matters. And, the reality is that things change with SEO all the time. For example, Google recently changed the algorithm again. This could sound scary, especially to someone who relies on search engines to power your marketing and client attraction strategy. But, for our clients, we currently expect this most recent set of updates to be in-line with the recommendations we have been making for years.

So, how do we stay flexible with SEO strategy for therapy websites?

Search engines, like Google and Bing, change the mysterious algorithm and no one is privy to the exact information. We know many of the factors the top search engines use to inform rankings. And, we know there are around 200 factors considered. It would not be a good SEO strategy for therapist websites to try to optimize for all of these 200 factors. We focus on about 7-10 factors that we have found work very well for therapists and helping professionals. Different SEO companies focus on different factors (backlinks, video, blog posts, on-page SEO, metadata, and a whole host of other technical components of SEO). One of the constants regarding SEO strategy for therapy and other helping websites is keyword research.

Keyword Research: Every page, every time.

We use a number of tools to inform keyword research, and we do the keyword research every time. This is key (see what I did there?) because it would be easy to get lazy or make assumptions based on previous search or keyword activity in the region. But, search behavior changes over time! For example, not many people were searching for “Online Therapy” in 2019. Globally, search volume started to increase for “online therapy,” “online counseling,” “telehealth,” and “video therapy” as 2020 started and progressed. In the United States, we’ve seen these trends change over the months. That’s why it is important to make sure we do the research for each new client in their region. Like universal screening for mental health issues, we have to keep this central to any comprehensive SEO training, service package, or strategy. This piece is the cornerstone of a comprehensive and successful SEO strategy that converts more ideal clients.

typing a message rest in peace on a vintage typewriter close-up. Is SEO dead? Nope. Not at all. Learn more from a SEO expert here.

Now you know that SEO is, in fact, NOT dead.

We can absolutely be grateful that SEO is still relevant. And, we can talk about your concerns. Every SEO company is different, with a different focus for their clients. We highly recommend consulting with a couple of SEO companies, asking the tough questions, and making a decision that will be the best fit for YOU. No matter who you choose, we know that SEO is a worthwhile investment for private practice and small business owners.

Curious About SEO for Your Therapy Website?

Hopefully, you now know that not only is SEO not dead, but that there are some pretty amazing ways to help therapists. If you’re ready to begin optimizing your website to help you reach your ideal client on Google, we are ready to help! Follow these steps to begin SEO services with Simplified SEO consulting:

  1. Make an appointment for a free 30-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our SEO packages and training opportunities
  3. Start optimizing your website to get in front of more of the people who are looking for you

Other SEO Services Offered by Simplified SEO Consulting

The Simplified SEO Consulting team is passionate about providing SEO services for helping professionals and therapists. Our popular, comprehensive SEO services are included in our Done for You SEO Service packages. Our SEO staff team provides several SEO training opportunities. including our “Top of Search Engines” online course and 12 weeks of online video training. We also offer an SEO strategy package to learn more about SEO and what you can do to rank better on search engines.

Contact Simplified SEO Consulting to learn more, or book a free SEO consultation to decide which option is best for your business. We hope to hear from you soon!


Director of SEO Services, Danica Wolf, looks at the camera and smiles after meeting with a therapist to talk about SEO for therapy websites.About the Author: Danica Wolf, Director of SEO Services

Danica Wolf is an MSW with years of experience in the mental health field. First providing advocacy and education, then directing, our local campus Relationship and Sexual Violence Prevention Center.  She spent years managing the website for that Center, then for her own birth business.
Soon after joining Simplified SEO Consulting in 2019, Danica quickly became a favorite among our clients!  Now, Danica leads our team of SEO Specialists working on the Done For You and Alumni Care services. She loves interacting with small business owners around the world and watching their business grow as they start ranking well on websites.  One of her favorite things about this work is hearing client success stories! Danica takes a very client-centered approach to optimizing and managing. Making sure websites not only rank well on Google but truly serve the needs of clients and potential clients who visit the site.

Sometimes, it feels like the world of social media is inescapable. On many platforms, you have the option to share to all of your accounts. Which, depending on the content, could have different outcomes. In SEO land, we’ve been getting a lot of questions about the role of social media in SEO. Is active participation in social media required? Is social media involvement required to boost SEO? Does posting on social media make your website more visible to your ideal clients? Stay tuned to find out!

 Active Participation in Social Media

A thumbs up icon is shown for social media. Social media involvement can help boost SEO and web presence. Schedule a consultation to learn about our services at Simplified SEO Consulting.

You might be wondering why I specified “active” participation. Social media works in your favor when you interact with fellow users through your account. This means liking and responding to comments, direct messages, and tags. Essentially, anytime your practice is acknowledged by another user. Why is this important? Because this is how most social media algorithms operate. This is true for Instagram, for example. The more your private practice’s account interacts with its users, the more your account will be visible. Potentially, giving you the opportunity to increase your following. And, *hopefully* increase client conversion.
 
So, all of this to say that the “post and pray” approach will not work in your favor. If you’re going to use this as a form of digital marketing to grow your business, it has to be done with intention. Otherwise, it will likely be a waste of your time and energy.

Social Media “Boosting” Your SEO

This is a little tricky. Active participation in social media *if done well* can get you in front of more users.  This can, in theory, help your SEO. There are some assumptions that go along with this. 1. People able to access your website from the social media platform (for instance, through a link on your page). 2. After seeing your website on Social Media, people visit your website, stay on and explore your website. Google interprets this as the user being interested in the content on your website, and shows Google that your site has truly useful information.  Google likes to send people to websites they find engaging, trustworthy and useful.  So, when more people are going to your site from social media and exploring it, it may help your rankings.  In this way, Social Media may be helpful.

Do just having a Facebook, Instagram or Tik Tok Improve my SEO?

Now, you may be wondering if just having a presence on various platforms in and of itself will boost your SEO.  The truth is that we’ve read conflicting evidence about this in recent years.  There does seem to be a correlation where businesses with a well ranking website often have an active social media presence. However most of us remember from school that correlation does not always equal causation.  And, Google isn’t yet admitting that social media is an official ranking factor.

Our general recommendations for SEO + Social Media

 
Our general recommendation is that social mentions (your name or practice name) seem to be helpful and social shares (where someone shares a link to your page) particularly seem to be helpful. Is this only because it directs people to your site? Perhaps.  But it does seem to make sense that Google crawls all webpages and therefore knows when your page is showing up frequently on a platform like Facebook.
So, our general recommendation is that you frequently share links to your website on your social media.  You already know we highly recommend blogging for helping professionals building their SEO.  We also recommend you take the extra step of sharing each blog post you publish on your facebook, twitter or other account.  If it makes sense, consider asking friends and family to share your blog posts as well!

Website Visibility for Ideal Clients

A keyboard with social media icons is displayed. This is an important concept to consider when evaluating the role of social media in boosting SEO.

Again, also tricky. This kind of depends on your ideal client. For example, let’s say working with college students is your jam. Posting relevant content on your social media that will speak to them and/or grab their attention could definitely be helpful. A good tip is to use geographic location to your benefit. We’ll stick with the college student example. You could post a picture and tag a local coffee shop that’s a popular study hub. If your practice happens to be near the coffee shop, mention that! Post relevant content about what’s happening on campus. Do your best to get creative with it. I can speak from my experience as a current graduate student. It’s obvious when a business tries to market to college students and is disconnected from the culture. If your ideal client doesn’t feel like you “get them”, they may not reach out.
 
And this extends beyond college students and to all populations. Marketing through social media should be done tactfully. And, it should be clear that there was consideration and intention in the process. If the world of social media is foreign to you, or you’re lacking inspiration, do some research. See what works and what doesn’t with other similar businesses. Truly, there is nothing you can’t find on Google.
 

To Wrap Up Our Social Media Adventure. . .

Colored pencils are shown with faces drawn on them. This concept is related to boosting SEO.

For my friends that prefer lists, or just scrolled to the bottom for a summary, here are the important takeaways:
1. Active participation in social media is essentially required IF that is the avenue you are taking to get in front of users on social media. Simply posting is not enough. There has to be a high level of interaction between your account and the other users.
2. Social media alone will not boost your SEO. However, providing ample opportunities for the user to visit your website through your account CAN help
3. If you’re using social media to get in front of your ideal clients, do so tactfully. Make it clear that you are connected to them and are familiar with their needs.  Consider your “brand” when developing content.
 

Want To Start SEO Services?

At Simplified SEO Consulting, our goal is for your practice to be on the first page of Google. And, we can help you reach that in many different ways. We offer Done For You Services and take care of the optimization. If you would like to learn how to do it yourself, we have training available through a 12-week program or individual courses. In addition, we offer al a carte services to fill in the gaps. If you aren’t sure which service will get the best return on investment for your business, one of our SEO specialists will help during your consultation. So what’s holding you back? You do your best work when you’re not worried about where the next call will come from. So, let’s start the process to get your site in front of more of the right clients so they can start calling! Take the next step and schedule a free consultation to learn more!

About The Author

Alyssa Kohne is in the process of obtaining her Masters in Social Work with a clinical concentration from the University of Missouri- Columbia. She has been doing SEO with Simplified for the last few months. She has a passion for helping people who want to learn to dot heir own SEO and has led SEO trainings as part of her work with Simplified SEO Consulting.

Try these Non-Techy SEO Tips

Are you struggling to figure out where to start with SEO? Everything feels very overwhelming when you begin. There are so many terms and techniques that can help, but it all just doesn’t make sense. Where do we even begin? 

If this sounds familiar don’t worry, we’ve all been there. The terms just mesh together at some point. But we need to remember, as we are learning we should give ourselves a break. You’re trying. If you’re looking for a place to begin, you’ve come to the right place. Simplified isn’t just the name of the business, but it’s the name of the game. Let’s dive into some non-techy SEO tips that can help you get started. 

 Get a google my business listing

Whether online or in-person services are offered, Google needs to know about your business.  There are boxes that pop up on the right-hand side of your screen when you search for certain businesses. What happens when you don’t have information set up that tells us who you are? People will disregard the information, or may never find you. Likewise, Google won’t know what your business does. You don’t have to be SEO savvy to add this section. It is a simple non-techy SEO tip where you have all the information needed. If you’re looking for more information on how this can help, the site upcity has some great tips. This page talks about how Google my business can help your SEO as well as how to keep this ranking and up to date. 

Picture of connect google my business app. Trying some non-techy SEO tips and tricks can be easy. seo for online counseling pages doesn't have to be a hassle. Get an SEO jumpstart today by connecting your business to google.

  • Claim your business; let us know you’re here
  • Make sure your info is correct; such as hours, your business category, and photos.
  • Keep your services up to date
  • Respond to reviews; google loves engagement. It makes your service more credible to Google.

Put your Address on your Footer

If you’ve ever gone to any site looking for a location, I’m sure you’ve looked at one of two places. The contact page or you scroll down to the bottom of a page. Usually, websites place the address here because once it is added, all pages reflect the change. So, this is a simple, one-time, non-techy SEO task anyone can do. Why does adding this non-techy SEO tip help SEO on Google? Well, it allows you to add internal links that allow for traffic across your site. The more links on your site, the more reputable google will find it. It’s a great way to increase rankings. Yet, it is important to note that adding external links to your footer is not recommended. Google devalues these links in the footer. 

 

 Include Specialty Pages

This is important for a few reasons. First, it helps you narrow down what you’re good at as a therapist. If you can say these are the core topics that I excel in treating, you’re more likely to drive in clients. They will feel that you can understand their issues best. Second, when people see pages such as individual, group, or couples therapy, it may not be specific enough to their issues. This is why we ask you to speak to a client’s pain points. If you can speak to the issue, you’re likely to convert a client. Whereas generalizing the service may make someone unsure whether you understand their dilemma. If you are unsure of what pages should I have on my website to rank well for google? Try adding trauma, anxiety, depression, and online services to start. Non-techy SEO has nothing on you!

 

Blog Regularly Blogging And Content Creation Concept, Text New Blog Post On Note book. If you're wondering how often should i post blogs to improve my seo? Then this is the right post for you. Maybe you even have the question about how to write a long enough blog post. We can answer these questions.

Writing can be a hassle. It takes time to create a cohesive and thoughtful blog post. Then you have to consider the SEO aspect of creating your post. But, you’re doing a great service to your clients when you blog. Not only are you exhibiting your continued knowledge on various topics, but you are able to speak to a specific issue. You may not be able to say all that you need on a service page. This is why you should create specialty pages. Think about anxiety, you may be able to create a blog post about social anxiety in college settings. This may speak to this particular population, and make them feel that you understand their issue. Blogging is a powerful tool. Monthly blogging and optimizing can make Google recognize your service pages better. But how often should I post blogs to improve my SEO? If it is your goal to blog more, setting goals to blog once a month on reoccurring topics clients mention or adding a post on your passion for the field will build your credibility. This is an easy non-techy SEO tip that speaks to your expertise.

 Get some backlinks

We have mentioned this before, but backlinks are some of the best Yet to improve SEO. Yet, they are not always easy to come by. You would need another source to add you to their site. What is most important about building backlinks is to make sure we are getting credible and safe backlinks. There is nothing worse than getting a scammy backlink and then having Google penalize you for it. Now we don’t expect any of you would do this, but it’s important to invest in quality backlinks that will boost our SEO. How can you get backlinks? Start with getting into local directories. Then contact a colleague who you have a good working relationship with. Agree to give them a backlink based on a post they did and have them return the favor. Either way, you will be able to build up quality backlinks. If you’re looking to build quality backlinks, refer to the new Simplified SEO course for backlinks which becomes a free gift on your fifth month with us. Do you feel ready to use these non-techy SEO tips? 

Girl online searching for answers. This girl is wondering how she can build high quality backlinks for her practice. Backlinks for therapy practices are not easy to come by, but with some luck she will have some success with SEO for counselors.

Begin SEO Services at Simplified SEO Consulting

I hope this non-techy SEO blog post was helpful to you as you read through it. These are simple ways to get a head start on boosting your page. If you have any questions or your question was not answered, reach out. Our passionate team of SEO experts would be happy to answer your question and talk about what services might work well for your business. Follow these three steps to begin ranking better on Google.

  1. Schedule an appointment for a free 15-minute consultation with a member of the Simplified SEO Consulting staff
  2. Learn more about our SEO packages and training opportunities
  3. Start optimizing your webpage and see it rank better on Google!

Other Services offered by Simplified SEO Consulting

Simplified SEO Consulting is passionate about providing SEO services for helping professionals and therapists. Our comprehensive SEO services are included in our Done for You SEO Service packages. Also, we offer alumni packages and al la carte SEO services. Our SEO staff provides several SEO training opportunities. including our “Top of Google” online course and 12 weeks of online video training. We also offer an SEO Strategy package to learn more about SEO and what you can do to rank better on search engines.

Contact Simplified SEO to learn more, or book a free SEO Consultation to decide which option is best for your business. We hope to hear from you soon!

About the Author:

Jasmine Jaquess is a Simplified SEO specialist based in Columbia, MO. She specializes in platforms such as Squarespace and Wix but has learned to love word press sites as well. She really enjoys hearing the client’s goals for their business and helping them achieve them.

Often times, our therapists come to us because their ideal clients aren’t finding them on Google. They’ve put time and energy into creating their website. There’s inspirational quotes, pictures of nature, people smiling; the whole nine yards. In addition, they take suggestions from other people on how to increase traffic to their website. They’ve thoughtfully hired other therapists to be part of their group practice. Often, because of the unique skill set or treatment modality.

All of this, and still nothing.

A woman takes off her glasses in frustration while using her laptop. She is unsatisfied with her SEO rankings. Luckily, she started SEO Services with Simplified SEO Consulting and is seeing wonderful results. Learn how to get started today!

 
You’ve put some time and effort into boosting your internet presence. Unfortunately, the calls to your practice aren’t indicative of that. You’ve heard of SEO, what I will lovingly refer to as the secret underworld of website rankings. However, you know there can be a financial commitment and you might not be ready for that. For these situations, there is an option you can consider: Google Ads.
 
Important consideration: Much of this information is relevant for Facebook ads. However, there are some differences since it is a social media platform. But for this purpose of this blog post, I won’t be referring to Facebook ads.
 

What Is A Google Ad?

Google Ads, or Google Adwords, is an online advertisement platform developed by Google. It works by advertisers bidding to display brief advertisements on Google. In your case, it would be brief descriptions of the services your practice offers. By participating in bidding, your “advertisement” will be put in front of more web users. These ads can be placed in search engines, like Google. In addition, they can be placed in non-search engine websites.

How Do Google Ads Work?

A photo captures an individual typing on a laptop. They are signing up for a free consultation with Simplified SEO Consulting. They are excited to begin their Done For You Services.

While you are paying for them, Google Ads can help your website rank higher than your competitors’. Of course, this is assuming that you’re spending more money than your competitors for these ads.
 
While it’s not guaranteed, Google Ads can get your website (or “advertisement”) in front of more people scrolling through the internet. This can happen relatively quickly. It’s important to consider how competitive and/or saturated your specific market is. In addition, Google Ads can help you get more people to visit your website. To make it clear: it is not guaranteed.
 

When Should I Invest In Google Ads?

What a great question, I’m glad you asked! Google Ads absolutely have a place when building your practice. As previously mentioned, Google Ads can help your website get in front of more people scrolling through the internet. So if no one is finding your website, this is an option. With what we know about Google Ads, below are a few times that have the best return on investment.
 

In The Early Days of Private Practice

A great time to invest in Google Ads is when you’re building your practice. This could be in the beginning stages of your practice when you first create a website. This is helpful for a few reasons.
  1.  It can help increase the traffic to your website.
  2. Increasing the traffic to your website has the possibility of increasing client conversion.
  3. The more people that visit your website + the longer people stay on your website = impact on Google rankings. Often, this means that Google will begin to ‘trust’ your website.

Noticing Dips In Your Rankings

A bar graph is displayed. The person who created this graph is dissatisfied with the outcome, so they have signed up to receive services with Simplified SEO Consulting.

Another time to consider investing in Google Ads is when your rankings dip. This applies to practices that are established and have pretty consistent rankings. Usually, they’re on the first page for their specialty. And, are reaching their goals in terms of client calls and conversions. Sometimes, these practices can have dips in their rankings or calls. Because like other businesses, there peaks and valleys. When that happens, investing some money in Google Ads can help boost their rankings. Investing in Google Ads in this situation is typically a quick and temporary fix.

When You Shouldn’t Rely On Google Ads

Yes, Google Ads have a time and place. They can help your practice in the early stages and can give a little boost if you start to dip.

However. . .

There is not a causal relationship between Google Ads and consistently high Google rankings. What does this mean? Investing in Google Ads does not mean you will consistently rank well. Basically, your website can disappear from the first page when you don’t pay for these ads. Why is this the case? Because Google Ads only work in your favor while you’re paying for them. After you stop paying for them, the Google Ads disappear.
 

Another Option: Investing In SEO

A person uses a laptop with a graphic displayed above it. They are signing up to receive services with Simplified SEO Consulting.

Yay, investing in SEO! So, what’s the difference in Google Ads and investing in SEO? The difference is the longevity of your website ranking well. Investing in your SEO using the techniques we use as SEO specialists will give your website staying power in Google. This includes adding links, keyword research, writing quality meta descriptions, and much more. This is important because the results gained from our optimization will stay with your site.
 
Basically: when we are optimizing your site, we’ll put out all the stops to get on the first page of Google. We’ll make sure your website converts clients and can “stand the test of time.” When you stop paying us for optimization services, we leave with the work we’ve done (an optimized website). Now, your website will continue to show up in Google without you having to spend hundreds of dollars on advertisements.
 

So Why Am I Telling You This?

Is there a possibility that some people read half of this blog and decided to invest solely in Google Ads? Maybe. Are there some people who read this and are confused why an SEO company would talk about the benefits of another service? More than likely. So why did I do this?
 
Our goal at Simplified SEO Consulting is for our clients to be informed consumers. We want our clients to make the best decisions for their practices. And sometimes, this means pulling back the curtain and talking about what else can help. Could we ‘talk smack’ on other advertisements that use different techniques than we do? You betcha. Will we? No. Because in the wise words of Destiny’s Child, “(our) mama(s) taught (us) better than that.”

Moving Forward With SEO Services

So, hopefully, you read this blog and decided you want to learn more. Or, you read this blog and thought it was a bunch of gobbledygook. Either way, we would love to help you reach your SEO goals. To get started with any of our services, follow these steps:
1. Sign up for our free 7-day SEO course.
2. Schedule a free consultation with a member of our team.
3. Get on the first page of Google. . . and stay there.

About the Author

Alyssa Kohne is in the process of obtaining her Masters in Social Work with a clinical concentration from the University of Missouri- Columbia. She has been doing SEO with Simplified for the last few months. Recently, she participated in the two-part backlink webinar through Simplified. Additionally, she wrote a comprehensive guide on all things backlinks.   She recommends both!

 

You’ve heard the business coaches recommend you “niche down”

One of the earliest pieces of business advice I remember picking up as I went into private practice was that I was supposed to “niche down.”  Since then, I’ve heard business coach after business coach in the mental health arena talk about this exact issue.  They talk about how marketing to a specific “niche” will give you credibility, make you look like an expert and help you avoid burnout.

Does a therapist who has a specific niche rank better on Google?

In general, it’s easier for a therapist with a specific niche to get ranking well on Google quickly. A therapist with a clear picture of their ideal client can quickly identify long tail keywords based on the pain points their ideal clients are searching for. Then, you can create content on your website that speaks to those ideal clients and target the specific keywords they are searching for.

How does a therapy niche impact your SEO Strategy?

  1. A specific niche allows you to identify long tail words to quickly target through blog posts
  2. Keywords related to that niche can more naturally come up on a variety of pages of your site
  3. Blog posts can be written around the pain points of your ideal clients
  4. Photos can be chosen that represent your ideal client
  5. You can write content that will appeal to the kind of client you want to attract
  6. Other websites relevant to your population will be more likely to see you as an “expert” and backlink to your site

In general, I love when new clients have an ideal client identified or a specific niche!  It just makes it easier for us to quickly develop a really effective SEO strategy!  I also recommend completing a Storybrand brandscript when possible. We love when clients share those with us. They help us have a starting place for keyword research and often lend themselves to some great ideas for content to add to the site!

Is there such a thing as too narrow of a niche?

Based on SEO, I would say that the answer is that yes, sometimes it’s possible.  Generally, if you live in a more densely populated area such as New York, London, Toronto or LA there are more people so even if it’s only a small portion searching for your “niche” you’ll still get in front of more of your ideal clients.  Additionally, the competition for more broad keywords is higher making niching even more important.

On the other hand, if you live in rural Pennsylvania, too small of a niche can box yourself in. There are fewer people doing searches, so you may need to go more broad to pull in enough clients to fill your practice.

What if I change my “niche” or want to work with other types of counseling clients?

No problem!  It is some work to start targeting a new population or niche on your website through SEO. However, it’s easier to target a new niche than it was the first go around, because you’ve already earned Google’s trust for something related to your field. Now, you’re just saying, “You already trust me to provide great information about X, how about you also trust me to provide information about Y?”

To target a new niche, you’ll begin by identifying new keywords. Then, you’ll add new content related to that niche such as a new service page and new blog posts.  Lastly, you want to take a look at your home page and consider making tweaks there.

Tips for identifying your niche

  1. Think of the client you felt MOST successful working with? Consider who you are the most effective helping them reach their goals
  2. Consider any special trainings you’ve attended that give you more expertise in an area
  3. Who are the clients you most look forward to seeing when they’re on your schedule?
  4. What do the clients you dread working with have in common?

Tips for using your website to market to a niche

  1. Make sure your home page speaks directly to that client!
  2. Write specific service pages for the main pain points your ideal clients face (I recommend Laura Long’s copywriting course)
  3. Make sure your ideal clients are represented in the photos on your website
  4. Regularly write blog posts with common questions you answer from potential clients
  5. Optimize your website for keywords related to that niche.  Do some decent keyword research to figure out what those clients are truly searching.

Where can I get help identifying my niche as a therapist?

If you want to identify a clear niche, I recommend talking to a business consultant.  There are so many great ones out there for therapists!  Some of my favorites for helping therapists identify a clear niche include Joe Sanok, Laura Long and Katie Read, but truly there’s a long list of people who can help.

This can be a tricky issue as you want a narrow enough niche that you can have clear marketing but a wide enough niche to bring in a large number of clients.  My staff and I help private practice owners with this during our initial onboarding all of the time, and we can be particularly useful for doing the keyword research to see what people are looking up. However, I think it can be very helpful to start with talking to a business coach. They’re the experts at helping you identify that target audience and pain points.  Then, we can take that information to find the right keywords.

Ultimately, you don’t just want a full caseload.  You want a full caseload of the RIGHT clients.  The people you’re excited to work with.  The people you know you can be effective helping. That’s what this “niche” stuff really accomplishes.  Happy, satisfied, energized and effective therapy!

If you’re looking for help this summer, I recommend Laura Long’s upcoming series.  She’s an expert with helping people identify a clear niche and speak to that niche on their website!

Laura Long's graphic about her upcoming Niche Summer Series where she is going live to provide coaching about niching for therapists and private practice owners.

Begin SEO Work to Rank Well for Your Niche

If you’ve identified your ideal client and are ready to get in front of your ideal clients, the Simplified SEO staff is here to help.  We offer DIY online SEO courses, Done with You options (check out my 12 week intensive!) or our most popular Done for You SEO Service. Our SEO Specialists would love to help you figure out what the best strategy is for getting your private practice website to the top of Search Engines.

To get started simply:

  1. Book a free pre-consulting call on Zoom with one of our staff
  2. Develop an SEO strategy to meet your needs
  3. Begin optimizing your website for your ideal client!

There are so, so many great business books out there!  In fact, I seem to always have an ongoing list and constantly feel “behind” when I don’t have time to read them all.  But there are three books that have really been instrumental in helping me design and run both my psychotherapy practice AND Simplified SEO Consulting.  You may have heard about them before, but here’s my take:

Business Book 1: Profit First

Profit First is one of several excellent business books by Mike Michalowicz.  While I’ve benefited from reading several of his, Profit First was instrumental in how I do business!  Basically, it’s a money system for managing your finances that sounds kind of complicated at first, but makes managing money actually much easier!

At this point, I follow Profit First’s system pretty closely.  For instance, I absolutely use multiple bank accounts.  That’s so important for me. I can hop on my bank app at any point in time and tell if I can afford something.  For my private practice, I follow his twice a month distributions (therefore my team has twice monthly pay days) and for Simplified, our cash flow is different so I have a once a month distribution day.  I have tweaked the percentages to work for each of my businesses, but that’s what you’re supposed to do. 🙂

I heard Kasey Compton (owner of Mindsight Behavioral Health in Kentucky and therapist business coach) talk about this one on the Practice of the Practice podcast when I was about a year into my private practice journey.  The truth is, the system sounded so complicated.  Two years out, I’m SO thankful I dove right into the Profit First system and recommend it to other business owners all the time!

Business Book 2: Building a Storybrand

Building a Storybrand by Donald Miller is a game changer when it comes to marketing your business. I think I’ve read this book about 3 times.  And did a group study where I met once a week with friends to talk over the concept.  And (of course) filled out a brand script.  Why? Because Donald Miller has a great formula down for marketing!

Furthermore, I attended the Storybrand training once on my own in Summer 2020 to perfect my own brand script and loved it so much that Danica and I went through it again together in late 2020!

At this point, we’ve had several clients come to us having read Storybrand or having worked with someone to create a brand script. We LOVE working with clients who know the Storybrand framework. Why? Because you understand your brand pretty well already! If this applies to you, please share your brandscripts with us! It gives us some GREAT information to pull from as we optimize your page!

I will say there is one place that I disagree with the advice given in the book, so you may want to check out my blog post about Storybrand & SEO here.

Business Book 3: The Ideal Team Player

In the Ideal Team Player, Patrick Lencioni identifies common problems you may face on a team and exactly the type of people you want to hire so your team runs efficiently.  The words he uses to describe the ideal team player are hungry, humble and smart.  

I don’t see myself as a manager.  Leadership is one of those things I honestly feel pretty insecure about.  However, I want to be a great leader and therefore have read many books on this topic.  Of all the books I’ve read, this has been the most influential to me.  Why? Because for me, a HUGE part of becoming a better leader has been hiring the right people.

In each of my businesses, I need a slightly different skillset in the people I hire.  However, I need good team players for both.  Therefore, I use questions designed to assess if someone is “hungry, humble and smart” throughout the application process in both businesses.  Of course, I also ask questions about clinical skills for my psychotherapy practice.  And for Simplified I ask about a person’s ability to learn new skills, past experience with websites, etc.  But without a doubt the most important thing I look for is that their personality will fit so we can maintain a positive team atmosphere.

Constant Improvement Balanced With Focus

While I’m listing out my three favorite business books, I also wanted to take a moment to acknowledge the importance of balance.  When I read a list like this I feel this immense pressure to immediately read all the books and apply all the principles.  However, I’ve found that doesn’t work out so well.  I tend to do better if I instead choose one business book at a time and take time to read it, evaluate what might fit for my own practice and spend some time applying it before I jump on to the next book.

Looking for SEO Help?

And of course, if you’re looking for help with Search Engine Optimization for your website, we’d love to help.  Simplified SEO Consulting offers “Done for You” monthly SEO packages for those looking to outsource and “SEO Training” options ranging from several online SEO courses to our 12 Week SEO Coaching program.  We specialize in helping those in the helping professions such as therapist, psychiatrists, chiropractors, SLPs and those in related areas. If you are interested, you can set up a 30 minute pre-consulting Zoom call to discuss our options!

Business is slower than usual. You took your counseling practice online, but your caseload took a serious hit.  Clients are canceling appointments. Or, if you’re like me, you have college students who returned to their homes out of state and now you can’t see them through Telehealth.

You may have some downtime in the upcoming weeks.

There’s no way around this.  Many of us may very well have gaps in our schedule in the upcoming weeks. Hopefully, if things last too long, we’ll start getting calls as people realize they need to prioritize their mental health. But in the meantime…you have downtime.

As business owners, we have a choice.

I know you feel anxious about the future of your business.  I am worried about both of mine as well. But I also know we have a choice. We can focus all of our energy on those anxious thoughts, or on trying to avoid those anxious thoughts. OR, we can accept our anxiety and choose to be productive despite it.

I’m investing in my business during this virus outbreak.

Picture of a cell saying "coronavirus" representing the downtime that private practices are having. Work on your SEO for private practice during the downtime with Simplified SEO consulting

Hear me out. I’m selectively, carefully investing in my business.  I’m thinking about how I can use this time to best set my business up for the future.  So, late last week I met with a business coach for a 1:1 session. We left with a whole list of things I’m going to work on during this time!

In truth, you’re seeing part of my list of how to invest my time. I’m writing more blog posts than I have for a while. Blog posts I hope are helpful to you!  Other things on my list include working on another e-course (this one on blogging for SEO so stay tuned!), redoing my ideal schedule to be more realistic, fine-tuning my leadership skills, etc.

SEO is one thing you can invest your time into right now to improve your business.

I can’t even tell you how often I work with motivated, intelligent business owners who just don’t have the time to invest in SEO!  Well…now you can use some of those canceled session times to invest your time in that thing (your website) that you’ve known for a while you needed to get to.

The most efficient way to improve your search engine rankings during the Covid-19 outbreak.

hispanic woman working on her SEO from her home during COVID-19 outbreak. Begin SEO services with Simplified SEO Consulting now!My staff and I are experts and we know what we’re doing when it comes to optimizing websites. So, the most efficient thing you could do would be to hire us to optimize some of your pages while you add more blog posts and/or service pages and start building backlinks!  We’re doing the in-depth on-page SEO that we’re really good at.  Meanwhile, you’re doing additional things that are 110% necessary for a good SEO strategy but we often see therapists struggle with.

So, most efficient strategy = Outsource on-page SEO to us + write content (blog posts & service pages) for your site + Build Backlinks

Outsourcing + Building Backlinks:

If this is the option you’d like to go with, we’d love to help.  We can take the on page optimizing part for you….For April only, if you sign up for at least a 3 page “Done for You” package, we’ll do a quick optimization of a 4th page FREE as long as the 4th page is a blog post relevant to Telehealth or Covid-19. We want to support other mental health businesses during this time and hope this additional page will help you really get the highest ROI this month. Also know we’ll be providing you tons of information about those other two pieces of the puzzle (what and how to add content & building backlinks) through our Facebook lives.

And then, we can help you with the backlink building part as well…We have written blog posts on building backlinks that are available for anyone to read, but this is also a topic we’ll tackle on an individual basis during on boarding meetings and are always discussing on our closed Facebook page.

The DIY option: Invest your time in optimizing

Now, while I love optimizing pages for you, the simple truth is that I believe EVERY mental health professional has the capacity to learn how to optimize their own site!  You just may be lacking the time.  So….if you have the time to invest right now, I recommend trying your hand at optimizing yourself.  You may even be surprised how much you enjoy it… I used to be so intimidated by this stuff and now I get excited every time I go to optimize a new website or page, because it’s like a giant puzzle. So…if you’ve ever thought about learning to optimize your own site, now might be the time!

This is especially effective for people who have a lot of time to sprint during this stressful period.  If you really have time to devote to learning to optimize your own website, I recommend considering our online courses.  In fact, you can use the code “Covid” to get 15% off ANY of our online SEO training courses right now!  Anyone with a paid package for the month of April (even our alumni package or our smallest Done for You package) will get a different code for 25% off any of the courses!

But where should you start?

If you feel overwhelmed easily, just start with our “SEO First Steps” course.  It’s priced at only $97 (before the discount) so you just get a feel for how much of this work you want to do yourself. I’ll walk you through the basics of keyword research, what content to add to your website and how to make sure Google knows all of your pages exist.  Then, you can move on to the next three steps in our “Moving the SEO Needle” course.  But if you’re ready to just jump in with two feet and confident you’re going to put the time in to optimize your site, you may just jumps straight to our “Top of Search Engines” course.

Lastly, if you are looking for more support and want to really learn this stuff in depth, schedule a 30 minute Zoom consult and we’ll talk about our 1:1 training options as well. 🙂

Get Started Optimizing Your Therapy Website:

woman at laptop drinking a cup of coffee working on her private practice's website. Begin SEO services with Simplified SEO consultingIf you are ready to begin optimizing your website yourself or have the Simplified staff help you, please don’t hesitate to reach out. This is a great time to work on your website & ensure it reaches more people. To being SEO services for your private practice, please follow these steps:

  1. Book a free 15-minute consultation with a member of the Simplified SEO Consulting staff,
  2. Speak to an SEO specialist. During your free consultation call, we will help you determine what service or package is the best fit for your private practice,
  3. Work on your SEO and see your practice’s website rank better on Google!

Other SEO Services offered by Simplified SEO Consulting

Simplified SEO Consulting is proud to offer a variety of SEO services designed for private practice owners. We know you’re busy, so you may not want to optimize your website. So, we offer a popular Done for You SEO Services. With this package, our team of SEO specialists will optimize your pages for you. Additionally, we offer alumni packages and al la carte SEO services. If you are the do-it-yourself type, we can help your site rank better as well. We have SEO training packages that will teach you the skills you need to get your website ranking well including our “Top of Google” online course and 12 weeks of online video training. Or, if you are just beginning your website journey (or considering a redesign), we offer an SEO Strategy package as well.

Contact us to ask any questions, or book a free SEO Consultation to decide which service is best for your private practice.