, , ,

All About Wix and SEO

You may have heard it time and time again. Wix doesn’t always produce the best SEO results, especially in highly competitive areas. However, we have as mental health SEO specialists have seen some good rankings in areas like Wisconsin, Florida, Oregon, California, and such. Usually, we recommend Squarespace or WordPress. However, to those who love their WIX website, we are here to support you. There are ways to boost your website to get the most out of SEO. 

Why Would Someone Work with a Wix Website?

There are many reasons practice owners find themselves on a Wix website. Usually, individuals are here because they are trying SEO for themselves. Therapists know that SEO is great for private practices and referrals, however, SEO can be expensive. So individuals build a site and do some baseline SEO to get on the map. Others have already invested in SEO and have been on Wix for a while. Honestly, if you know how to maneuver around Wix, it can be a great platform to use.

 Here are some of the benefits of working with a Wix website. 

  1. It’s free
  2. You can customize your site 
  3. Honestly, it’s easy to use
  4. Has a clear and easy to understand website walkthrough
  5. Wix does offer support on the platform. 

Work on the basics for Wix and SEO

Remember that SEO takes time on any platform. We recommend in-depth SEO for about 6 months. We need to begin with high-quality content and good keyword research. These are the building blocks of the site. Make sure you have at least 500 words of content broken down into subheadings ( heading 1-3 only). Then make sure you are doing basic readability, this can make or break communicating your message to your clients. Additionally, add photos, internal and external links. 

Nuances with Wix to Know

 

Photos:

Corner of wix website. You have been told time and time again about wix and SEO. But does it actual provide effective results? Learn more from our SEO specialists who work with Wix platforms. Learn is Wix a good website and is Wix good for blogging?

Wix can be interesting to optimize and it is important for SEO, that we have the opportunity to add in Alt text. On other sites like Squarespace and WordPress, you can add an alt description and title. On Wix, you can only add an alt title. So make sure you are placing the focus keywords here with train tracks | separating the content. Add in 3-5 zip codes as well. Place 3 or more photos to get the best results on WIX. There is an option to add a tooltip to your site which works as a caption or alt description. The only issue with this is that it will show up on the page or blog itself rather than being an invisible description for a screen reader. On blogs for Wix, it is ever so slightly different. There is an option to add a caption and a title. However, just like the tooltip, the caption option will show up on the blog. If you are ok with this, then by all means add it on there to enhance your SEO, otherwise just focus on the alt title. 

Here is an example of a good alt title you could utilize: Corner of Wix Website | Wix and SEO | Is Wix Good for Blogging| Is Wix A Good Website| SEO for Therapists | Rolla 65402 | Columbia 65201 | Kirksville 53501

Important Point About Photos

Another issue we often see on Wix websites is that individuals will use backgrounds in place of photos. You may be wondering, “how is that not a photo?” The thing is we want to ensure that we are adding photos in for the purpose of optimization ( locations, zip codes, focus keywords). If we are not able to add in these elements, then although it may be appealing design-wise, it doesn’t enhance or offer value to your SEO. If you absolutely want these background photos or headings on your pages, make sure you still include 3 independent photos, that have the opportunity to be optimized. 

Meta Descriptions:

On Wix just as on any site, you have a certain length that your meta title and description should be. Wix actually has a shorter requirement and it will display on your preview of the meta when you type it in. Therefore, Make sure that you can see all of the text you intentionally want to be viewed by potential clients. Anything over this limit will show up as dots and can be off-putting from a user experience standpoint. Place the focus keyword, locations, and a zip code for your meta title. Then add in an attention-grabbing meta description incorporating keywords and locations. 

Font Size and Subheadings

There have been many sites I have seen where it looks like individuals have places Heading 1-Heading 3 as we would want on a site. Formatting can be unusual on Wix if you are not familiar with it. The good thing about Wix is that it offers more options to change font size, type, and colors. Make sure you have only one heading 1. It can be easy to assume that on Wix the headings are not interchangeable, however, you can easily modify it. If you like the font and size of an h1 for other headings, great news, you can mimic it on Wix and change it to an H2. Be careful that you’re not adding in Heading 4- 6 because Google doesn’t register this as a valid heading to read to someone using a screen reader. 

Reasons We Do Not Recommend Wix for SEOWix on Apple phone. Is your website mobile friendly? Perhaps, you have been told time and time again about wix and SEO. But does it actual provide effective results? Learn more from our SEO specialists who work with Wix platforms. Learn is Wix a good website and is Wix good for blogging?

  • Individuals report having low rankings. Wix did fix this error back in 2016, but even so, Wix is a closed-circuit site, so adding additional plug in’s is not possible like on wordpress.
  • While you do not need a ton of tools to rank well for SEO, Wix doesn’t have as many options like Squarespace and WordPress
  • Does not offer advanced SEO options. Since Wix is a beginner-friendly SEO site, it does not have the in-depth options for SEO like other platforms do. With this in mind, that is why we say that we often see plateaus in SEO on a Wix site because you can only take it so far. 
  • Is not always mobile-friendly. It is important to have a mobile-friendly website. Most people are searching for therapy services via their phones. If your site does not look flattering or appealing on a phone, individuals will bounce right off. 

What Wix Does Offer

  • Since Wix is meant to be beginner-friendly, you will be able to use their SEO tools and be guided through some baseline SEO for your site. Such as setting up your home meta description, connecting your site map, and seeing your site analytics. 
  • Doesn’t require coding. One of the biggest reasons individuals find themselves on Wix is because while wordpress is the gold standard of websites, it does require some familiarity with coding, and knowing how to build out certain features. It can be challenging to use if you do not have a web designer or enough experience. 

More Features Wix and SEO Include:

  • Default and custom title tags, meta descriptions, H tags (H1, H2, etc.)
  • SEO patterns to automatically update sitewide default settings 
  • Custom URLs for every page
  • Alt image tags to optimize photos on the page
  • Already optimized mobile-friendly templates
  • Google Analytics & Search Console integration
  • Canonical tags
  • HTTP 
  • XML sitemap
  • Schema markup
  • Structured data
  • Social share settings
  • Instant indexing

How to Get The Most out of Wix?Woman on laptop searching SEO. Are you looking for SEO for therapists? Perhaps, you are unsure about wix and SEO. You may wonder does it actual provide effective results? Learn more from our SEO specialists who work with Wix platforms. Learn is Wix a good website and is Wix good for blogging?

  • Do keyword research, but get specific. You will rank better for long-tail keywords with locations before short-tail. Example: PTSD treatment and trauma therapy in Columbia, MO before trauma therapy near me
  • Submit site maps, and indexes anytime you make any changes to your site. 
  • Use the SEO Wiz tool. This is kind of a requirement to be able to do any type of SEO on your Wix site
  • Create quality content on your service pages and blogs
  • Optimize for Locations in paragraphs, subheadings, and alt text
  • Write quality meta titles and descriptions. This makes you clickable.
  • First things first create a quality domain name. Add keywords, brand-specific names, and locations. 
  • Add quality slugs to your pages. Slugs are in the URL and add rankings to your overall SEO. Example www. aspirecounseling.com/depression-counseling-mid-mo
  • Check to see if your site is mobile-friendly. Wix has options to view on the desktop and on mobile options. Additionally, if you index your pages and you find there are errors. Google search console can tell you what needs to be fixed. 
  • Periodically check in on your data and see where you are maintaining and where you can improve.

Begin SEO for Your Wix Website or Learn About The Best Strategy for Your Practice!

Want to know more about how to get the most out of your Wix Website. Try our Done for you Program. Keep your eyes out for a Wix and SEO Webinar by our Training Director Danica Wolf in the near future. If you need support, we are here to help. Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:

  1. Schedule a consult with our Client Success Specialist or Consult Team 
  2. Learn more about our wonderful team of SEO Specialists.
  3. Start getting the best return on your SEO investment from a skilled team!

Other Services offered by Simplified SEO Consulting    

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for therapists who want to learn with a guide. Additionally, we are offering a limited-time SEO Mastermind group if you want a great training opportunity for a steal, this is for you. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!

About the Author: Jasmine, an SEO specialists at Simplified SEO consulting. If you're looking for SEO help, then contact us today. You can learn about holistic SEO, an ethica coaching strategy and more. Schedule your free 30-minute consultation today with our consult team and learn how we support seo for coaches today!

As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin SEO services, then get in touch and schedule your free consultation today!

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University. Currently, she is seeing clients in practice as part of her internship. Her interests include working with athletes, high functioning anxiety, mild eating disorders, and more. Currently, she serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting. Plus she is one of our Mental Health SEO Specialists. She specializes in platforms such as Squarespace and Wix. If you’re ready to see how Simplified can serve you, schedule your next consultation. If you are ready for a no-nonsense effective SEO strategy, we can help!

/0 Comments/by
,

How We Cater Our SEO Services to Private Practice Owners

So, why should you choose Simplified as your website’s SEO gurus? Well, I might be a little biased, but if you’re a private practice therapist, we’re the best option for you. There are a few reasons for this, and I’m so excited to tell you all about them.

Therapists Need Help with their Websites

Image of a ceramic pig wearing a graduation cap standing on notebooks. This image represents the lack of knowledge therapists get about private practice SEO in grad school. Reach out for SEO help for therapists here.When you went to graduate school for your counseling degree, they likely didn’t teach you about how to open a private practice. Your professors didn’t include content about how to open and run a business. And they surely didn’t teach you how to create a website that works for both humans AND Google. There are so many aspects to being a private practice owner that you just didn’t get the scoop on in school.

Many of the therapists we work with have flowery, beautiful websites. They use phrases like “get started on your healing journey” and “I provide a welcoming space for counseling.” This is wonderful, but it’s really just a starting point. When trying to gain therapy clients through a website, there needs to be intentional care given to all aspects of it. This includes the pretty stuff on the front end and the techy stuff on the backend.

I don’t say this to put down any of our lovely clients or the work they’ve done on their websites before coming to us. Instead, I point this out to show the need for techy experts’ help on therapist websites. And not just any techy experts, but ones who also have an understanding of human psychology, too. That’s where our SEO specialists come in.

How Simplified Helps Therapists Get Ranking

One of the first things our SEO specialists want to discuss with you is your ideal client. If you could work with any population, disorder, or specialty area, what would it be? And why? From there, we can zero in on a strategy to get those ideal clients in your door.

Digital cartoon image of a brain holding a cup of coffee and using a laptop. This image represents the struggles of therapists with private practice SEO. We can provide SEO help for counselors and therapists.Also, it’s important that you know that all of the SEO specialists at Simplified have a background in a mental health-related field. This could be a Bachelor of Psychology degree, to even a Master of Social Work degree. Additionally, we all have a passion for destigmatizing mental healthcare and bettering the services offered to those in need.

This background in mental health practice and advocacy gives our SEO specialists a unique set of skills. Based on your ideal client, we will think about the struggles they are likely facing and what they would be Googling if they were looking for therapy services. Then, we use research tools to solidify our hypotheses about clients’ search behavior. We then use this information to optimize service pages, meta descriptions, and many other elements of your site.

You Need Service Pages

Unless you’ve got a keen understanding of Google, it’s likely you don’t know about the importance of service pages. You might even be asking yourself “what’s a service page?” And that’s okay.

At Simplified, we want our clients to have service pages, or singular website pages, about one specific service they provide. For example, you may specialize in working with clients struggling with anxiety and eating disorders, and you also enjoy seeing couples. So, we would likely begin with creating service pages for anxiety treatment, eating disorder treatment, and couples therapy.

Having individual pages about each of the services you offer is great both for Google and the humans reading your website. People without a background in the mental health field don’t usually understand what therapists mean when they use abstract words to describe the benefits of therapy. Website users (and Google) want to know exactly what you are offering, where, and how they can get started. Potential clients want to know the ins and outs of your therapy style and why they should choose you. Service pages are your place to exhibit empathy and understanding for what potential clients are going through, then demonstrate that you have the ability to help.

Site Structure and Processes

Another skill an SEO specialist is particularly trained in is assessing site structure and processes. We know that therapists can make really beautiful websites. Whether it’s bright and bold colors or calming aesthetics, you’ve got the artsy part down. But when it comes to functionality? Y’all could use some help! And that’s not to look down on anyone. As I said earlier, nobody taught you this stuff in grad school!

Site Structure

The backend of websites can be a messy place. Often when clients begin working with us, they have broken links, redirect errors, default pages, or spammy backlinks. Again, this is nobody’s fault. However, our SEO specialists have the tools and skills to clean it up for you. It’s important to us that the backside of your website is functional. Google sees these errors on your site, and they can affect your Google rankings, further hindering you from showing up in potential clients’ search results.

Processes

Additionally, our SEO specialists can help you develop processes on your site. This refers to things like drop-down menus, contact forms, and Call to Action sections. At Simplified, we use a Call to Action section as an assistant to website viewers when they’re ready to contact you. Folks looking for counseling services are often overwhelmed and perhaps even distressed when they finally decide to reach out to a therapist. So, we lay it out for them. We add a bit of text, links, and detailed steps for how to begin counseling at your practice. Here’s an example.

Anxiety can steal your joy and totally exhaust you. But you don’t need to battle anxiety on your own. You can get support from an anxiety therapist in Charleston, SC right here. If you’re ready to get connected with anxiety treatment, follow the steps below.

  1. Fill out our contact form.
  2. One of our therapists will reach out to you to schedule your first appointment.
  3. Gain new skills to manage anxiety and finally find the present again.

The Call to Action section is just one of many tools an SEO specialist has to make website users’ experiences easier. And when their experience is simpler, they are more likely to take the time to get connected with you. Who wants to rummage around on a website to get in contact with a therapist when they’re already struggling? In fact, Google actually rewards websites with positive user experiences. So, there is a two-fold benefit to cleaning up the content and action steps on your site.

Our SEO Specialists Are Ready to Meet You

Image of the word "advocacy" spelled out with Scrabble cubes. This image illustrates how SEO consultants use advocacy when providing SEO help for therapists and private practice SEO.The team members at Simplified blend our backgrounds in mental health work with our techy SEO skills, creating a synergistic effect for private practice therapists’ websites. This then takes a domino effect. Our SEO work leads to more clients finding your website on Google, then getting set up for services. Then, you’ll start having a fuller caseload with the clients you really want to see. And if it’s a part of your business goals, you can even start adding clinicians to your team and grow into a group practice!

At the end of the day, our SEO specialists are advocates for improving folks’ access to mental health services. So, we are ready and excited to help you meet your business goals and spread the benefits of counseling. Ready to start optimizing your website and meeting your business goals? Follow the steps below.

  1. Schedule your free 30-minute consultation call.
  2. Meet with one of our skilled SEO specialists.
  3. Start taking care of other aspects of your private practice and let us help with your website!

Services at Simplified SEO Consulting

You may be wondering about what services we offer. For the do-it-yourself types, we have DIY Online Courses as well as SEO Training options! Our training services include a Done-With-You 12 Week program as well as a Mastermind course. And if you’re ready to have an SEO specialist take the lead, we offer Done For You optimization services.

About the Author

Olivia Bahr is an SEO specialist and content writer at Simplified SEO Consulting. She holds a Bachelor of Social Work degree and is currently pursuing a Master of Social Work at the University of Denver. Olivia is an advocate for social justice and increased access to mental health services. In her free time, Olivia hangs out with her dog, goes to concerts, and skis with friends.

/0 Comments/by
,

Do Law Firms Need SEO? Unlocking the Power of Digital Marketing for Personal Injury Attorneys

In today’s digitally driven world, the question of whether law firms need SEO (Search Engine Optimization) is more critical than ever. As the legal landscape evolves, personal injury attorneys are realizing the immense value that effective SEO strategies bring to their online presence. In this in-depth exploration, we’ll delve into the undeniable benefits of SEO for personal injury lawyers, and shed light on how a well-crafted digital marketing strategy can propel your practice to new heights.

Does SEO Work for Law Firms?

The short answer: Yes, absolutely. SEO works for law firms, including personal injury attorneys! As potential clients increasingly turn to search engines to find legal solutions, being prominently displayed in search results can be a game-changer. SEO isn’t about mere visibility; it’s about ensuring that your law firm’s website is discoverable when potential clients are actively seeking legal assistance. From boosting website traffic to enhancing credibility, the impact of SEO is profound.

Why is Local SEO Important for Law Firms?

If you’re asking, “what is local SEO for lawyers?“, it is an important aspect in digital marketing for personal injury law firms. Especially for personal injury attorneys who often serve specific geographic areas. When someone searches for “personal injury lawyer near me,” local SEO ensures that your firm’s name appears prominently in local search results. Optimizing your Google My Business listing, local citations, and maintaining consistent NAP (Name, Address, Phone Number) information across platforms makes it easier for clients to find you when they need you most.

How Do You Create a Marketing Strategy for a Law Firm?

Creating a marketing strategy for a law firm, particularly one focused on personal injury cases, demands a strategic and individualized approach. Of course, that includes SEO elements in order to keep your website relevant and trusted with Google and other top search engines.  Here’s a roadmap:

Define Your Goals: Determine what you aim to achieve through your marketing efforts—whether it’s increasing leads, building brand awareness, or expanding your client base.

Identify Your Target Audience: Understand the demographics and preferences of your ideal clients. Tailor your content and messaging to resonate with them.

Keyword Research: Conduct thorough keyword research to identify the phrases potential clients use when searching for personal injury services. The best keywords for personal injury lawyers is crucial for reaching ideal clients.

Content Creation: Develop high-quality, informative content that addresses common legal questions and concerns. Craft blog posts, articles, and resources that showcase your expertise.

On-Page Optimization: Optimize your website’s elements, including meta tags, headings, and URLs, to align with search engine algorithms.

Google My Business on phone screen. This is just one example of SEO tools that can boost your online presence. Learn more here.Local SEO: Optimize your online presence to target clients in your geographical area through localized SEO strategies.

Link Building: Establish authoritative backlinks from reputable legal sources and related industries to enhance your credibility.

Technical SEO: Ensure your website is mobile-friendly, loads quickly, and provides a seamless user experience. There are 3rd party SEO tools for personal injury lawyers that can assist in making sure everything is on track. 

Data Analysis: Regularly monitor KPIs such as organic traffic, bounce rates, and conversion rates. Adjust your strategy based on data insights.

Do Law Firms Need SEO?

Absolutely. Personal injury attorneys need SEO to thrive in today’s competitive digital landscape. A comprehensive SEO strategy ensures your website is discoverable by potential clients actively seeking legal solutions. SEO enhances your credibility, connects you with your target audience, and establishes your firm as a trusted authority in your field.

How Much Should a Law Firm Spend on Google Ads?

Investing in Google Ads can be a valuable addition to your marketing strategy, but it’s essential to balance it with a strong foundation of SEO. The budget for Google Ads varies based on factors such as the competitiveness of good SEO keywords for personal injury lawyers and the desired reach. However, once your SEO efforts start yielding results, you may find that your reliance on Google Ads can be reduced without compromising your online visibility. Quality SEO helps organically improve your search rankings, reducing the need for costly advertising.

Elevating Your Practice Through Expert SEO Services

For personal injury attorneys navigating the digital landscape, effective SEO strategies are not just beneficial; they’re essential. From enhancing online visibility to connecting with potential clients, SEO can shape the trajectory of your practice. As you venture into the realm of digital marketing, remember that partnering with expert SEO services can amplify your efforts and ensure that your personal injury practice stands out amidst the digital noise. Join us in this journey!

  1. Schedule a consultation here!
  2. Meet with one of our dedicated SEO Specialists. 
  3. Watch your personal injury law firm reach new clients & win more cases.

Other Services Simplified SEO Consulting Offers:

Simplified SEO Consulting offers a range of services to help you improve your website’s online presence. We offer Done For You SEO Services and DIY Online SEO Courses, which are customized to enhance your search engine rankings and attract your ideal clients. We also have a 12-week Done With You Intensive Program for comprehensive training. Our Content Networking service can help you boost your online presence and attract more of your ideal clients. Check out our blog for more tips and guides on SEO.

/0 Comments/by
,

 Impact of PSYPACT & SEO (Part 2)

Strategy for SEO and PsyPACT. Learn about the impact of PsyPACT and see how you can benefit as a psychologist engine optimization. If you're seeking seo for psychologists. You're in the right space!Impact of PsyPACT and Your SEO Strategy

Now that you have a better understanding of the basics of PsyPACT, it’s important to understand how to optimize for the newly added states. It’s important to know that we recommend optimizing for one or two states over a six-month period of time. Some areas in the US are easier to rank for depending on therapist saturation and niche. The goal here is to help you better understand the impact of PsyPACT and the strategy behind SEO optimization. 

Figure out what few states you want to get referrals from

Choose some states that you would like to optimize for. Be realistic with your goals as we cannot get you immediately on the first page of Google and it does take time. Consider starting with some of the easier states to rank for such as Ohio or Maryland. Then, consider picking some harder-to-rank areas such as Colorado, Illinois, and Texas.  We typically recommend working on getting ranking for 1-2 states at a time to make steady SEO progress.  Gradually, ranking for new areas will become easier once Google trusts you a bit more. But you may need to really throw a lot of SEO juice at the first few states you try to rank for to really help Google understand that you’re relevant in more than one area.

You also want to give some thoughts to the areas within a state that you want to rank for. There is some strategy for trying to rank in the biggest cities within the state, although those may be more competitive to rank in. Other times, therapists may want to target specific parts of the state where more of their ideal clients may life. For example, a practice specializing in maternal mental health may choose to focus on the more “family friendly” areas of the state. Once you’ve identified a couple specific parts of the state, you can refer to those areas of the state on your pages about offering online services in that state, create that area’s own landing page (not everyone does this, but it can be helpful in those most competitive areas) and/or refer casually to those areas in blog posts.

PsyPACT makes SEO a little more competitive/complicated

Know that while there is a capacity to rank in the 29 other states, with psyPACT it would take a significant amount of SEO overtime to get rankings. Therefore, it is a much better strategy to invest your time/money/energy into working on states where you know your ideal people will be. For example, if you’re trying to rank for professionals who work in the tech industry, consider where in the US these people would be. Or if you are private pay, how would you draw in your ideal people. 

Do Some Geographical Keyword Research 

Figure out what you want to get referrals for and then find keywords that are relevant to your search. Such as “online therapist in Georgia”. Always add a location and remember that counseling versus therapy may be different in various states. So, when talking about what services you offer in one state you may talk about “therapy” and “couples therapy” whereas in another state you may focus on “online counseling” and “marriage counseling.” So, when your targeting each individual state, figure out what the highest search volume is for keywords related to your niche in that particular state and go from there. Check out our free keyword research guide for support. 

Create Individual Location Pages for PsyPACT States

Just like when you optimize for service pages, you must optimize for specific locations. One of the best ways to do this is to create individual location pages.  We recommend creating a specific page of your website for each PsyPACT state you’d like to target. For example, if you decide to focus on Georgia you’d create a specific page about how you offer online therapy in Georgia. Then, create a domain slug such as online-therapy-Georgia. You can follow the same general outline as other online therapy pages you’ve written, but somewhat rewrite it on each page to be relevant to that location. So, in the example of targeting Georgia, you’d make references to Savannah and Atlanta and perhaps other parts of the state.  You may even choose photos of locations in that state so you can easily reference locations in that state in your photo file names & alt text. 

Maybe even consider landing pages for specific cities or areas

As referenced above, in some cases we’ve even had clients create landing pages for specific areas within a state. So, if targeting Colorado they might choose not to only have an “Online Therapy in Colorado” page but also a “Online therapy in Denver” page and an “Online Therapy in Colorado Springs” type page.  Obviously, this is an even bigger time and money investment. However, it is an option we’ve seen be helpful for some people.

On each of these location pages, you can link to services certain specialists offer, sliding scale options, or references to landmarks in various cities so you can show up easier. For more information, refer to our blog on multiple locations for support.

Do not Repeat Copy, it must be Unique

Although creating several location pages may seem repetitive it’s important to know that it will hurt your SEO if you repeat content on each page. Each PsyPACT state you’d like to rank in needs to have it’s own page with truly unique content. In fact, if you’d like to rank in some of the most competitive PsyPACT states you may want to create pages specific to individual cities. But again, unique content. So,  Make sure you restructure the pages so they do not read to Google as duplicate content. 

Invest in SEONotepad with SEO written on it. Figuring out psyPACT states is not always easy. If you're seeking SEO for psychologists we can help. Learn more about the impact of SEO today!

After setting up your pages and laying down the groundwork for Psycpact, next to it’s important to have these pages well optimized. You don’t have to list all locations on your drop-down, but what you can do is make sure that have the pages are live, linked, and available so you can show up for various search terms. Perhaps having locations landing page and all the locations on the website linked to hidden pages will suffice. If you need more support about SEO for therapists, refer to our Comprehensive Guide to SEO for therapists here. 

The Future and Impact of PsyPACT for Psychologists

PsyPACT is still in the process of adding states to their pact. However, it can have great benefits on the accessibility of healthcare for individuals. PysPACT allows licensed psychologists to practice telepsychology and/or conduct temporary in-person, face-to-face practice
across state lines without having to become licensed in additional PSYPACT states. This is a huge benefit for individuals looking for specialists and those who are unable to find a psychologist that they click with. The benefit about this that goes along with our codes and values as a profession means that this permits psychologists to provide services to populations currently underserved or geographically
isolated. Additionally, as individuals have been recovering from the COVID-19 pandemic, the need for more mental health services has become evident. Therefore, this standardizes time allowances for temporary practice regulations in PSYPACT states

If you are unsure about the impact of PsyPACT, here is a recap

  • Increases client/patient access to care
  • Certifies that psychologists have met acceptable standards
    of practice
  • Offers a higher degree of consumer protection across the state
    lines
  • Facilitates continuity of care when client/patient relocates,
    travels, etc.
  • Promotes cooperation between PSYPACT states in the
    areas of licensure and regulation

The impact of PsyPact and SupportYarn connected with nails demonstrating connection. The psyPACT states have been increasing the past few years. The impact of PsyPACT is huge and can help those around you. Learn about how PsyPACT and SEO for psychologists intertwine!

We have specialists who understand the strategy behind this opportunity. While we will not guarantee you being on the first page of Google for every state, we can work through a just as beneficial strategy to get more people to click on your site and convert to clients. If this sounds like what you’re looking for, let’s work together. Our specialists would be thrilled to help you grow and reach out to people in need of accessible support. If you haven’t read part one to this, check out the impact of PsyPACT part 1.

Learn the Impact of PsyPACT and SEO Interact With US!

Are you a psychologist wanting to understand the strategy of psyPACT and SEO? We can help! Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:

  1. Schedule a consult with our Client Success Specialist or Consult Team 
  2. Learn more about our wonderful team of SEO Specialists.
  3. Start connecting better when you learn more about SEO for therapists

Other Services offered by Simplified SEO Consulting    

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for therapists who want to learn with a guide. Additionally, we are offering a limited-time SEO Mastermind group if you want a great training opportunity for a steal, this is for you. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!

About the Author: Jasmine, an SEO specialists at Simplified SEO consulting. If you're looking for SEO help, then contact us today. You can learn about holistic SEO, an ethica coaching strategy and more. Schedule your free 30-minute consultation today with our consult team and learn how we support seo for coaches today!

As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin SEO services, then get in touch and schedule your free consultation today!

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University. Currently, she is seeing clients in practice as part of her practicum. She serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting. Plus she is one of our Mental Health SEO Specialists. She specializes in platforms such as Squarespace and Wix. If you’re ready to see how Simplified can serve you, schedule your next consultation. As our Client Success Specialist, see how Jasmine can support your business needs!

 

/0 Comments/by
,

 PSYPACT & SEO (Part 1: The Impact of PsyPACT)

What is PSYPACT?

You may be wondering what psypact is if you’re a psychologist in the counseling profession. This was approved back in February 2015 by the ASPPB Board of Directors. The goal is to offer online therapy services that extend past the boundary of normal state licensure. “PSYPACT is an interstate compact designed to allow licensed psychologists to practice telepsychology and conduct the temporary in‐person, face‐to‐face practice of psychology across state boundaries legally and ethically without necessitating that an individual becomes licensed in every state to practice”.

PsyPACT StatesBlack and white cartoon of individuals video calls. Needing support with psypact states? Learn more about the impact of psypact and seo psychologists today!

The current States Under PsyPACT:

  • Alabama – AL SB 102 (Enacted 3/18/2021)
  • Arizona – AZ HB 2503 (Enacted on 5/17/2016)
  • Arkansas – AR HB 1760 (Enacted 4/25/2021)
  • Colorado – CO HB 1017 (Enacted 4/12/2018)
  • Delaware – DE HB 172 (Enacted 6/27/2019)
  • District of Columbia – DC B 145 (Enacted 3/16/2021)
  • Georgia – GA HB 26 (Enacted 4/23/2019)
  • Illinois – IL HB 1853 (Enacted 8/22/2018)
  • Kansas – KS SB 170 (Enacted 5/17/2021)
  • Kentucky – KY HB 38 (Enacted 3/18/2021)
  • Maine – ME HB 631 (Enacted 6/22/2021)
  • Maryland – MD HB 970 (Enacted 5/18/2021)
  • Minnesota – MN SB 193 (Enacted 5/25/2021)
  • Missouri – MO HB 1719/MO SB 660 (Enacted 6/1/2018)
  • Nebraska – NE L 1034 (Enacted 4/23/2018)
  • Nevada – NV AB 429 (Enacted on 5/26/2017)
  • New Hampshire- NH SB 232 (Enacted 7/10/2019)
  • New Jersey – NJ A 4205/NJ S 2506 (Enacted 9/24/2021)
  • North Carolina – NC 361 (Enacted 7/1/2020)
  • Ohio – OH S 2 (Enacted 4/27/2021)
  • Oklahoma – OK HB 1057 (Enacted 4/29/2019)
  • Pennsylvania – PA SB 67 (Enacted 5/8/2020)
  • Tennessee – TN S 161 (Enacted 5/11/2021)
  • Texas – TX HB 1501 (Enacted 6/10/2019)
  • Utah – UT SB 106 (Enacted on 3/17/2017)
  • Virginia – VA SB 760 (Enacted 4/11/2020)
  • West Virginia – WV SB 668 (Enacted 4/21/2021)

To practice telepsychology using PsyPACT:

  • Apply for and obtain the Association of State and Provincial Psychology Boards (ASPPB)
  • E.Passport to practice telepsychology in PSYPACT states and pay associated certification fees.
  • Identify and notify ASPPB and the PSYPACT Commission of telepsychological practice into each PSYPACT state.   
  • Complete continuing education requirements for E.Passport.
  • Annually renew the E.Passport

The Impact of PsyPACT if You Are Not A Psychologist

Currently, PsyPACT only covers psychologists. While we want to have a greater reach as LCSW and LPC’s and social justice and outreach is part of our ethics, currently, this does not apply to our field. However, we can hold onto the hope that if this is able to be enacted for psychologists, then one day it may allow for therapists to do the same. In the meantime, we have other avenues to support the people in our states and potentially, we can hold on to this hope for the future. 

What is the Impact of PsyPACT on Clients?Black women video chatting. Dealing with the impact of psypact can be exhausting. Learn more about psypact states today. Begin psychologist Search engine optimization.

The impact of allowing psychologists to offer psyPACT and online therapy across state lines is offering greater access to care for individuals. Clients will not have to worry about receiving the right care from a therapist if they have big life changes and move from state to state. Often referral and finding a good counselor can be complex when for clients and is an added stressor they do not need. This offers more flexibility. And, allows therapists to serve minorities and underserved populations who are concerned about getting support from a truly culturally diverse therapist. 

In Part 2, we will learn about the strategy to take with SEO going forward with PsyPACT

Learn the Impact of PsyPACT and SEO Interact With US!

Are you a psychologist wanting to understand the strategy of psyPACT and SEO? We can help! Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:

  1. Schedule a consult with our Client Success Specialist or Consult Team 
  2. Learn more about our wonderful team of SEO Specialists.
  3. Start connecting better when you learn more about SEO for therapists

Other Services offered by Simplified SEO Consulting    

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for therapists who want to learn with a guide. Additionally, we are offering a limited-time SEO Mastermind group if you want a great training opportunity for a steal, this is for you. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!

About the Author: Jasmine, an SEO specialists at Simplified SEO consulting. If you're looking for SEO help, then contact us today. You can learn about holistic SEO, an ethica coaching strategy and more. Schedule your free 30-minute consultation today with our consult team and learn how we support seo for coaches today!

As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin SEO services, then get in touch and schedule your free consultation today!

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University. Currently, she is seeing clients in practice as part of her practicum. She serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting. Plus she is one of our Mental Health SEO Specialists. She specializes in platforms such as Squarespace and Wix. If you’re ready to see how Simplified can serve you, schedule your next consultation. As our Client Success Specialist, see how Jasmine can support your business needs!

/0 Comments/by

Ways To Ethically Source Reviews as Mental Health Professionals

As mental health professionals, our main priority is for our clients to feel better, mentally, physically, etc. That’s the reason we got into this field, right? To provide mental health services to those who may be struggling. But how do we get more clients in the door? How do we prioritize our ethical duties while also marketing for our best, most ideal client? How do we get more reviews?

The line between ethics and marketing can be difficult to manage.

We hear that. We acknowledge that.

And although the counseling, the therapy, is what truly matters, we also need to get clients in the door to counsel. Sometimes, we have to do the work to market our practice.

And sure, we have tons of clients who have come seeking services based on word-of-mouth referrals. There is nothing better than a word-of-mouth referral. Those word-of-mouth referrals are important, because there is no consent involved, no ethical dilemmas. Just one happy client who wants to share the greatness that is you!

But those referrals are not what I’m talking about here…

So what about other ways to get clients in the door? Other marketing strategies?

One way to begin marketing, with ethics in mind of course, is to begin work on the SEO of your therapy website. That’s what we’re here for! SEO is search engine optimization, and it has helped plenty of mental health professionals find their ideal clients through their therapy website. We’d love to make you a part of that list! You can schedule a consultation with a member of the Simplified SEO Consulting team here. (It’s free!)

But, yet again, that’s not what we’re talking about.

A significant way clients get in the door is through positive online reviews.

Person sitting in wheelchair on their computer. If you’re needing ethically sourced reviews as a mental health therapist in Missouri, check this page out. (65201, 65211, 65202).

And, boy, do I mean positive. According to an annual study done by Bright Local, 94% of consumers are more likely to use a business after seeing positive online reviews. And during the past year, Bright Local says that most consumers check online to find business information everyday, with only 7% of people strolling right into a business without checking out any online information. Alternatively, 92% of consumers said that negative reviews would make them less like to use a business. (Yikes!)

 

Okay, so we’ve gathered that there’s a huge benefit to your therapy practice having positive online reviews. (And, truly, a huge disadvantage to having negative reviews.)

While this sounds like all rainbows and butterflies, it’s not.

As mental health professionals, we have to consider the ethics of these reviews.

Here are a few things that our different Codes of Ethics have to say about reviews, solicitations, whatever you want to call them.

Social Workers

According to the National Association of Social Workers, social workers cannot solicit testimonials or reviews from clients, meaning social workers cannot directly ask for reviews. Here’s the exact wording from the NASW Code of Ethics:

NAWS Code Of Ethics 4.07 Solicitations: (b) Social workers should not engage in solicitation of testimonial endorsements (including solicitation of consent to use a client’s prior statement as a testimonial endorsement) from current clients or from other people who, because of their particular circumstances, are vulnerable to undue influence.

Counselors

Counselors certified under the American Counseling Association cannot solicit testimonials from current or former clients, either. Here’s the exact information from the ACA Code of Ethics:

ACA Code of Ethics C.3.b. Testimonials. Counselors who use testimonials do not solicit them from current clients, former clients, or any other persons who may be vulnerable to undue influence. Counselors discuss with clients the implications of and obtain permission for the use of any testimonial.

Additionally, counselors certified under the National Board for Certified Counselors cannot solicit testimonials from former or current clients, until two years post-termination. Underneath is the exact wording from the NBCC Code of Ethics:

NBCC Code of Ethics 62. NCCs shall not solicit testimonials from current clients or their families and close friends. Recognizing the possibility of future requests for services, NCCs shall not solicit testimonials from former clients within two years from the date of service termination.

Marriage and Family Therapists

Marriage and Family Therapists are not allowed to exploit clients, but the Code of Ethics do not specifically discuss reviews, solicitations, or testimonials. Here’s the portion discussed:

AAMFT Code of Ethics 3.8 Exploitation. Marriage and family therapists do not engage in the exploitation of clients, students, trainees, supervisees, employees, colleagues, or research subjects.

In conclusion, the different certifying boards do not allow for direct solicitation for reviews of any kind.

There’s a huge reason for this, our boards want to make sure that the clients are getting the proper care, without any pitfalls. Utilizing reviews with clients’ names can risk the therapeutic relationship. It can also affect the client’s confidentiality, if they are not wanting to share that they even go to therapy, if they don’t want to share it with certain people, etc. Clients have their reasons to maintain confidentiality and we want to respect that. Always.

As ethical mental health professionals, it’s important that we do not risk client confidentiality, nor do we make any clients vulnerable to undue influence that ultimately affects the therapeutic relationship.

So, now that we are on the same page about understanding the legalities, let’s talk about ways to ethically source reviews.

Ethically Sourcing Reviews

Feedback from Group Workshops

If you are someone who coaches therapeutic workshops, feedback from those groups can be great. Receiving feedback anonymously from the whole group at a group workshop does not put any names to the review.

There is no client information shared, and it does not affect the therapeutic relationship. Try this method the next time you have a group workshop, or begin building a group workshop!

Person on computer with search engine icon. (65201, 65211, 65202). If you’re a counselor in Missouri, we can help you with SEO for mental health professionals.

Attach Your Social Media Business Accounts to Your Website for Professional Connections to Leave Reviews

We’ve discussed how mental health professionals cannot directly solicit reviews from clients, but this does not include colleagues and/or professional networking relationships in which you do not have a therapeutic relationship to preserve. Many mental health providers we work with instead ask colleagues, friends, referral sources and others to write them reviews. These sources can talk directly about your professional and clinical skills.

So, if you haven’t already, attach your social media sites to your website. Have links to click on with the social media icons (Facebook and Instagram are the most searched for.) This makes it really easy for anyone who visits your website and would like (friends, coworkers, etc) to leave a review on social media to do so.

Click either of these links to start creating a business profile on Facebook or Instagram.

Google My Business Reviews from Colleagues

As we’ve discussed, soliciting reviews from clients is not ethical. But that doesn’t include colleagues, professional relationships, etc. in which you do not have a therapeutic relationship to preserve. By asking a colleague to write a review, you’re able to get an honest review which helps your credibility both with potential clients and Google, but without any ethical concerns.

If you’ve worked with the Simplified team, you know how much we value Google My Business. Similarly to Facebook, Google has its own review process via Google My Business. This can be a great place for those colleagues, networking relationships, other professionals we’ve discussed, to leave a professional review while building SEO credit with Google.

What to do if a Client does Leave a Review…

Image of computer with image of heart likes. If you’re a therapist in Missouri needing help with SEO for mental health professionals, we can help. (65201, 65211, 65202)Clients can still leave reviews even without our solicitation, and that’s okay! Firstly, it’s a good idea to quickly respond to all reviews… but you want to make sure you are still protective of confidentiality.

So, when responding to reviews from a client: be careful not to confirm or deny they were seen at your practice. There’s usually something general and positive you can say in response. For example saying something like, “Thank you so much for the feedback” acknowledges their response but doesn’t reference if they were your client or not.

 

Now, remember what I said about the effects of bad reviews? Well, ethically, we have to leave those on the sites that they were posted on. It may seem best to delete a negative review when you have access to do so, but this is considered unethical. Leave that review, respond in a general and positive manner, and let it help you make your practice even better.

If you’ve done these things and can confidently say your reviews are ethical, congrats! You’ve got some ethically sourced reviews!

Okay, let’s summarize.

Firstly, our ethics say that we cannot directly solicit reviews from clients. This is the most important thing to remember when discussing online reviews.

Secondly, if you want to gain positive reviews, ask your group workshops anonymously and within a group. Also, ask your colleagues and professional networking via social media sites and Google My Business!

Lastly, if a client does leave a review, good or bad, do respond. But do not expose client confidentiality. Respond in a positive manner, and let all those reviews help you reflect to make your practice better.

Now, get to getting those reviews!

 

/0 Comments/by
, ,

Importance of Diversity in Therapy and on Your Website 

In honor of American Indian Heritage Month, the topic of diversity with websites is something that is becoming more necessary in the SEO world and branding for therapists. As many of you know, cultural competency, or better yet cultural humility is something that is drilled into us in graduate school. However, when you are in school, the discussion of how to incorporate that into your practice and your branding is not discussed, especially if you do not identify as a POC, a person with a disability (visible or invisible), someone in the LGBTQIA+ community, or practice spirituality or religion. Diversity in therapy is necessary for people to feel welcome. 

To connect with your ideal clients and encourage more individuals to take the leap into a mental health journey. We must brand our therapy practice and more importantly our websites to reflect that all people are welcome in your space, whether in-person or online. Learn some helpful tips for diversity in therapy today!

Tips for Adding Diversity in Therapy Websites: 

We come in all shapes and sizes 

Make sure your website represents people of all orientations, colors, ethnicities, and religions, and genders. Whether that means hiring different clinicians or adding photos to your website to recognize we all need mental health support. Additionally, people come in various shapes. In an effort to reduce fatphobia and ignore the fact standards of Instagram, it is necessary to show real people in all stages of life. Additionally, that means adding people of all kinds of ages. Ageism is just as rampant as fatphobia. We all need support. Therapy is not just for the young, couples, thin individuals. It is for everyone. If your website only represents rich upper-class white people, we are doing something wrong. 

Find Keywords that Different Populations Are Seeking Out

Add keywords that relate to various populations or add in statements throughout your website (not as a tag-on) that you serve people from all walks of life. Find keywords such as a black therapist, therapy for people of color, LGBTQIA+ therapy, Faith-Based Counseling for Muslim Individuals, and so on.  

Stereotyping is not going to draw in clients 

When adding photos, do not add stereotypical photos such as just a one-race family on a family therapy page, or a person in a wheelchair on a trauma page. Recognize that people show up in many ways. Though your intentions put into the photos may seem like it will not pay off, but someone will see your intentionality and recognize that you see their experience.  

Mind Your Language! 

Be intentional with your language. Make sure if you are trying to offer services for people, you are writing language that connects to them. If there are updates in the LGBTQIA communities’ language, make sure you are aware. If you are unsure whether something is now considered offensive, do your research. And make sure you are not beginning to work with various diverse populations before you are ready. Competency matters! Make sure as you consider adding services that you have the proper training or hire someone who does.  

Add Alt Text and Subheadings 

Woman in wheelchair on laptop. Looking for therapy and branding advice? Learn more about diversity in therapy today. Our seo specialists can help support you as you discover how to market and create an SEO strategy for you clients!

People who use screen readers can have a similar experience to anyone on the website. Screen readers are great tools that provide space for clients who are seeking therapy to meet their needs. Often, we forget about making our space and our website accessible for clients with disabilities, but we must make space for everyone and think outside our normal means of awareness when it comes to the experiences of those we are seeking to help.  

Highlighting Therapists With Various Specialties

Although we want to show diversity and inclusion on our websites, sometimes there are better people to support our clients’ needs. That is why if you have Spanish-speaking clinicians, Christian counselors, counselors of color, counselors who identify openly in the LGBTQIA community, letting clients know that this specific support is available in your practice is key! 

Write Timely Blog Posts

It is so important to make sure that we are up to date with issues that affect our clientele. As you have probably noticed, many social justice issues have shown up in the past two years. Writing blogs that show awareness, perspective, and support is necessary for your current and future clients. Even if you don’t understand everything, taking time to write a blog in solidarity with them will help you connect and let them know that you see them.

Get Started with Your SEO Journey and Learn More About Diversity in Therapy! 

Diversity and inclusion graphic. Creating space for everyone is matters. Learn more about diversity in therapy and branding for your website today!

Are you wondering how you can create more diversity in therapy and inclusion on your website? Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:  

  1. Schedule a consult with our Client Success Specialist or Consult Team   
  2. Learn more about our wonderful team of SEO Specialists.  
  3. Start creating a more inclusive site and brand for your ideal clients! 

Other Services offered by Simplified SEO Consulting      

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. Additionally, we are offering a limited-time SEO Mastermind group if you want a great training opportunity for a steal, this is for you. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!  

About the Author:  

As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin SEO services, then get in touch and schedule your free consultation today!   

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University. Currently, she is seeing clients in practice as part of her practicum. She serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting. Plus she is one of our Mental Health SEO Specialists. She specializes in platforms such as Squarespace and Wix. If you’re ready to see how Simplified can serve you, schedule your next consultation. As our Client Success Specialist, see how Jasmine can support your business needs! 

/0 Comments/by
, ,

What Questions Should I Ask an SEO Specialist Before Hiring Them?

So, you have heard as a private practice owner, you should invest in SEO. It’s the newer wave of marketing for therapists and seems like the perfect solution to getting consistent traffic. The only problem is, you don’t have time to learn and you don’t know what you should be looking for. I mean, did we even cover this in graduate school? What questions should I ask an SEO specialist before hiring them anyway?

Oftentimes, private practice owners want to do what is the best marketing-wise for their practice, but don’t know where to begin. This can add stress to your life and create a financial burden if it ends up being the wrong service for you. As mental health SEO specialists, we strive to make choosing an SEO company easy for you. Therefore, we have compiled a list of helpful questions to ask the potential SEO companies that will help give you the best results. You don’t need to know everything about SEO to ask the right questions about your needs. If you find yourself asking “what questions should I ask an SEO specialist before hiring them to optimize my site”? this blog is for you!

What Questions Should I Ask an SEO Specialist Before HiringThem to Optimize My Site?

Credibility

Animated woman with red hair against teal and yellow background. SEO help for therapists matters to your brand, but can be stressful. How do you know " what questions should i ask an seo specialist before hiring them to optimize my site?", we are here to help you if you're looking for monthly SEO here!

Strategy

Additional Services

Blocks with question marks stacked up. If you're in search of therapist SEO, we can help you understand what questions should i ask an seo specialist before hiring them to optimize my site? See what is the best for your journey. We specialize in marketing for therapists and are here for you!

Packages and Options

Things for You to Consider Before

 Investing in SEO

What You Need to Watch Out for 

  • People guaranteeing results 
  • Dazzling presentations with no substance 
  • Assuming the company knows best, without doing your own research 
  • Beware If your data and traffic are fluctuating and it’s not due to googles algorithm 
  • Sudden growth can be a sign of black hat SEO and this can harm your results. 

Finding the best-fit matters! 

As mental health professionals and mental health SEO specialists, we know that investing in a website and SEO is a huge time and money investment. You’re here to get your ideal clients and we want to make sure that you’re getting the best support possible. If you’re interested in finding support for you and your practice, we would be happy to help you understand more about what questions should I ask an SEO specialist before hiring them to optimize my site? Begin your journey today!

Get Started with Your SEO Journey!

If you’re wondering how our services fit you, let’s have a consultation and see. Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps: 

  1. Schedule a consult with our Client Success Specialist or Consult Team  
  2. Learn more about our wonderful team of SEO Specialists. 
  3. Begin finding the best SEO company for you and find your people 

Other Services offered by Simplified SEO Consulting     

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today! 

About the Author: 

As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin SEO services then get in touch and schedule your free consultation today!  

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is actively seeing clients in practice as part of her practicum. Currently, she serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix. If you’re ready to see how Simplified can serve you, schedule your next consultation with Jasmine and see how she can support your business needs! 

/0 Comments/by
, , ,

SEO for Coaches: Tips to Get Ranking

Do online coaches and consultants need SEO?

Yes, you do! The field of online coaching is very broad. It is not enough to create a website and say that you’re a health and wellness coach, a life coach, or a coaching therapist. This may seem specific to you, but to your ideal client, this is very vague. It’s important that when you do SEO for life coaches, therapists, health coaches, and so on, that you’re getting specific with your niche. Not in a way that makes it too difficult to get clients, but by specifying and speaking to your ideal client or “avatar”.

Benefits of SEO for Coaches

  • First, you’re able to get in front of your ideal clients- The most visible you’re, the more likely people Mind map with SEO strategy. You deserve an SEO strategy that works! If you're offer coaching services, seo for coaches can help you. Learn how to find the best keywords for coaches or keywords for life coaching today. Read our blog to learn more!are to come in contact with your services. 
  • Builds credibility- SEO is all about building client relationships and connecting with your ideal clients through Google. Therefore, the better optimized your site, the more likely clients and prospects will see your programs and content. 
  • Raises your authority- When you’re a leader in your field, people follow suit, therefore, if you’re able to get backlinks and have reputable sites mention you on their site. The better you will rank. 

Tips on SEO for Coaches to Get Ranking Better!

Content is King! Or Queen!

Something that I see on coaching websites very often is clear, concise, and straightforward reasons to begin coaching with them. They outline what your goals are and how they can help you. Plus they outline the packages and how to get started. So what is wrong with this strategy when it comes to SEO? Google likes content and sometimes the way coaches build out pages can be more vague than you realize.

We know as SEO specialists and you know as coaches that nobody is going to ready a built-out service page, but Google will. Google loves content and if you can lay out your client’s pain points, why they may need support, how you can help, and where to get started in 500 words, Google is going to see you as a more credible source, than someone with 100 words on their page. Google needs built-out content, but what does the client need as well. A straightforward message that says “ I can help you”. That means in our SEO strategy with content, we need to make sure our keywords are niched down, headings make it clear that you can help, and that you understand who you’re trying to reach. It’s a balancing game. 

A great way to enhance your content is by creating pages on what is life coach, how can a health and wellness coach help you. Why do I need a business coach or consultant, and so on? Then creating resource guides, tips, and talking directly to your client’s needs, will help connect with your people, potential clients, and of course Google.

A Smart Keyword Strategy Will Get you on the map

What is considered a “smart” keyword strategy? Well if I told you what a health coach was, would you know what I do? Probably not, we often want to be ranking for the most highly searched for keywords, but forget that we also need to reach our ideal clients in the process. That doesn’t mean health coach, life coach, online coach, business consultant, and so on isn’t going to help you. It is just those search terms are being used by everyone and that makes them watered down. We need to be specific in who we are targeting. Online coaching for busy moms, coaching for side hustles, fitness coaching for busy women. Who are you targeting? Are they dealing with weight loss, time or stress management, building a business?

We must create a strategy that entails both a long tail ( online coaching for women in Texas) and a short tail ( online coaching) so you’re getting on the map for what you need and eventually moving up with the more challenging keywords. 

Content written on notebook near coffee cup and pen. Coaching is such a broad field and niching down is complex. Why not get support with seo for coaches. Whether you need seo for life coaches, health coaches, business coaches and more. We can help. Learn more today!

So how do I know if my keywords are right?

My response to this is how long have you been working on your strategy, do you know your ideal clients, and are you adding in the right content that connects. If you’re doing all these things and still see no results, then consider restructuring your approach. Chances are something in your copy is connecting or you’re haven’t found the sweet spot in your niche. Likewise, know that for an effective SEO strategy, you need to give it 6 months minimum to work. So how can you support your business in the meantime? Get connected!

Begin Connecting with Like-minded and different professionals

Building connections matter to get the referrals you need to your practice. Many individuals network or create podcasts to get their names out there with other professionals in their field. As well as with individuals they can partner with and refer to in the future. Two ways we suggest building on this strategy is to one create cornerstone blogs that talk about coaching, what you do, and how you help. Talk about the individual issues you see clients facing and how you can help to empower them to create the reality they are seeking. Additionally, an ethically built-out backlinks strategy will help skyrocket your credibility with Google. The more often people link to you the more Google recognizes your influence in your industry. Therefore, if you can do guest blogging, an interview, Facebook lives, or be on a podcast episode, always ask for a backlink to your site. 

Make sure your website design and appearance is professional and trustworthy

When it comes to your design and appearance, make sure you’re correctly reporting your qualifications and what you can help with. If you are not experienced in certain areas, get training so you can best support your clients. Make sure that your content and programs are original and are providing the results you expect for your clients. Additionally, make sure you have people you can refer out to such as counselors, dieticians, personal trainers, designers, life coaches, and more. Make sure when building your website that content is original and that you have a security tag on your website so it indicates that people who come to your site won’t be at risk of having their information exposed. The better care you take of your brand and content, the more trustworthy you will be to your clients and prospects. 

Make sure your coaching identity is clear

Often when I see coaching websites, they are lacking in content and don’t explain their purpose. Take time to explain your expertise, who you’re, help people recognize you’re human and capable of helping. Write blog content that connects. 

Is SEO for Coaches for You?

Yellow coaching words. SEO for coaches, includes seo for life coaches, health coaches, body image coaches, and more. If you need help with an SEO strategy, learn how we can help you find the best seo keywords for coaching today!

Whether you’re a body image coach, health coach, business consultant, coaching therapist, life coach, or anything in between, we can help you. Coaching is a necessary and complex business to get ranking, but our strategy can help. We strive to create individualized plans for each client so you’re bringing in the right people for you. If you’re ready for a strategy and support, see how we can help you!

Ready to Begin Working with Us?

Let’s work together to get you on the map for your niche. SEO is a great way to help you gain organic traffic as a coach. If you’re ready for support and an SEO strategy tailored to your needs, let us help you!. Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:

  1. Schedule a consult with our Client Success Specialist or Consult Team 
  2. Learn more about our wonderful team of SEO Specialists.
  3. Begin your ethical and holistic SEO Journey!

Other Services offered by Simplified SEO Consulting    Jasmine, an SEO specialists at Simplified SEO consulting. If you're looking for SEO help, then contact us today. You can learn about holistic SEO, an ethica coaching strategy and more. Schedule your free 30-minute consultation today with our consult team and learn how we support seo for coaches today!

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!

About the Author:

As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin SEO services then get in touch and schedule your free consultation today!

Jasmine, an SEO Specialist, and Client Success Specialists at Simplified SEO Consulting. You may be wondering where to start with your SEO for private practice or group practices. You have come to the right place.

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is actively seeing clients in practice as part of her practicum. Currently, she serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. Her favorite part of the job is writing copy for clients and helping them find their voice to communicate with clients how they can best serve them.

/0 Comments/by
, ,

What is Black Hat SEO

Imagine this, you’re going into an ice cream shop. You’re told on Google that this is the best ice cream in the world. In fact, you notice a ton of comments on their Google my business page, Good ratings, and a ton of options. So you and your family choose to go into this ice cream shop because of the recommendations you received. You checked the web pages, skimmed it briefly, and have decided this is for you. So you and your family roll up to this shop.

Upon getting to the address you notice a run-down warehouse, no cars in the parking lot. There is a lone stand with an individual handing out, what appears to be ice cream. You notice that what is actually there isn’t ice cream, but t-shirt sales and nothing else. You realize very quickly that what you thought you were getting was in fact false advertising, the t-shirts are not even good quality and now you’re confused. All you wanted was ice cream?! Why are there t-shirts?

What is the point?

Now, this is a silly analogy, but you get the picture. Essentially when people invest in black hat SEO, this is what they are doing. They make their website seem like the optimal choice, develop false credibility, and ignore user experience. You don’t want to buy your “ice cream
 From a sketchy warehouse selling mediocre t-shirts.

It’s false advertising and leaves the user disappointed. Even though the false individual gives the impression of success based on false comments, faked reviews, they are essentially lying to the user. Here is the thing, when we forgo user experience to appease the search engine for traffic and affiliate payments, we are forgetting the whole purpose of why we are mental health professionals. USER EXPERIENCE, and helping our ideal clients. This matters and trust is the number one key to establishing any type of therapeutic relationship with a client. So why would we use shady marketing tactics to draw people in?

What is Black Hat SEO?

Two black magician hats with red ribbon. If you have an ethical SEO strategy, you're going to see better results. Black hat SEO tactics are not healthy for your side or for user experience. Learn how our mental health seo specialists can support you today!

In short, Black Hat SEO is a great way to get banned from Google’s search engine. This can heavily damage your SEO and deplete all the efforts you have made to get to the top. Essentially, as Google and the internet have started becoming more popular, people have used certain black hat SEO techniques to make sure they are at the top of the search engine in order to increase their rankings, traffic, and affiliate income. Now there used to be fewer restrictions on the internet, and people were able to work around this to achieve the marketing goals they were looking for. 

Now…

Whether it’s Bing, Google, Yahoo, or anything in between. These search engines have established clear-cut guidelines on how to use and market their search engine ethically. If you violate these guidelines, your SEO rankings will be damaged. The recovery process will be tedious and time-consuming. So it’s best not to engage in the first place.

Differences in White Hat SEO and Black Hat SEO

You may have heard the term white hat SEO and thought, is this a less risky version of the black hat SEO? Actually, white hat SEO is the right way to communicate with the Google search engine. White hat or holistic SEO takes longer but is worth it in the end. This includes creating high-quality content, such as blog posts about your therapy specialties, services, and issues your ideal clients struggle with. These include at least 500-2000 words of well-written content geared toward user experience.

You can also use manual backlinking. This means that someone is ethically helping you build backlinks. This involves guest posting. This means other therapists blog on your blog and you on theirs. Additionally, you can either hire or on your own create mini-blogs for your site. These need to be high-quality blogs but can help support your keywords and services. For example, if you’re a grief therapist. Create a blog series on anticipatory grief, disinhibited grief, and grief and loss. This will help to maintain credibility on your end.  

What is Google’s Guidelines to Ethically Use Their Search Engine

If we take a look at the community guidelines put forth by Google, you will see the following. 

Google also outlines what is considered to be “unethical” according to their guidelines:

Google outlines that if you violate their guidelines using black hat SEO tactics, that the company will take manual action against your site. Once the issue is resolved, then you can follow up with Google to have your site reconsidered and no longer banned. However, know that your SEO will still take a while to recover.

Black Hat SEO Techniques That Will Get

Snap back grey, white, and black hats. Are you looking to approach SEO from an ethical search engine optimization perspective? Learn how black hat SEO can damage your site and the differences between white hat SEO and black hat SEO.

You Banned from Google

  • Buying an expired well-ranking domain name, and then switching the content
  • Writing the same content over and over again ( reduces traffic)
  • Update content, make sure it’s not obsolete, revamp it, re-upload will increase traffic and rankings ( don’t recycle content)
  • Keyword Stuffing ( Placing too many keywords or irrelevant content to page)
  • Automatically Generated/Duplicate Content
  • Hidden Text (Adding hidden content in order to rank)
  • Doorway/Gateway Pages
  • Cloaking (showing google one page and then serving another)
  • Paid/Manipulative Links
  • Misused Structured Data and Rich Snippets
  • Misleading Redirects ( linking a page to a ranking page and then redirecting to an alternative page)
  • Trading products for links ( offering a product or money for links)
  • Negative SEO ( Building low-quality links to competitors websites)
  • Article spinning ( adding thin content just to get ranking)
  • Comment Spam ( Having comments generated on your site.)
  • Stealing content from the web
  • Auto-Generated Content
  • Social media scam ( buying shares and likes)
  • Rich snippet markup scam ( enhances listing on google with irrelevant content)
  • Automated queries ( false traffic to the website)
  • URL injection spam ( hacking a site like WP and injecting links into pages
  • Domain Squatting ( holding onto a trademark domain)

What is a link scheme?

Basically, with linking, there are ethical ways to build them and very sketchy ways. We want to encourage you to avoid the following:

  • Buying links
  • Exchanging links
  • Low-Quality Articles and Guest Posts ( needs to be high quality and relevant)
  • Automation ( building a bunch of links to others links) 
  • Profile Links ( social media profiles that include links) 
  • Link Network ( paying for links to other websites)

Essentially, if at any time when gaining a link or creating a link it isn’t done to enhance user experience, but to gain quick attention, that would be considered a link scheme and should be avoided immediately. Remember we are trying to build trust and that can take some time. Don’t shortcut this to gain attention, traffic, followers, or affiliate income. 

Why You Should Avoid Black Hat SEO Tactics?

  1. First It will affect your SEO once your Google finds out.
  2. Results are always temporary, and the long-term payout is more harmful.
  3. If you’re optimizing for the search engine, you’re ignoring the purpose which is user experience.

If you want to understand more about user experience. Then check out our blogs on writing content for clients and holistic SEO. 

What Should I do if I have engaged in some of these Black Hat

Colored pencils, colored airplanes and SEO thought bubble. Black hat SEO tactics have damaged many therapy websites and our mental health SEO specialists want to help you avoid this. Learn the difference between white hat SEO and black hat SEO today!

Tactics?

This process will take time and can be done. For example, link scheming needs to be disavowed through the Google search console. Takedown and cancel automated programs and sponsors. Have your website be looked over by Google to be seen as credible again. If you have traded products for links, clean it up, undo keyword stuffing. If you have malicious content take it down. Remove pages you have done a bait and switch on. If your domain was hacked you will have to follow up with Google. This is a small portion of what you will need to do. It can be undone, but the process is tedious and will affect your SEO.

How do I report Black Hat SEO Techniques and Tactics?

File a scam report to Google. Even though reporting will not automatically result in action from Google, you’re improving algorithmic spam detection. 

Need Support with Advanced and Technical SEO on Your Website? 

If you have been subject to Black hat SEO tactics, our specialists can help you. An ethical SEO strategy is important to our SEO specialists. While the process can be tedious, our specialists can strategize with you long-term to gain credibility. Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:   

  1. Schedule a consult with our Client Success Specialist or Consult Team  
  2. Learn more about our wonderful team of SEO Specialists.   
  3. Begin your ethical and holistic SEO Journey!

Other Services offered by Simplified SEO Consulting     Jasmine, an SEO specialists at Simplified SEO consulting. If you're looking for SEO help, then contact us today. You can learn about holistic SEO, avoiding black hat seo tactics, and more. Schedule your free 30-minute consultation today with our consult team!

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!   

About the Author:   

As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin Seo service for therapists or Seo for trauma therapists, then get in touch and schedule your free consultation today!  

Jasmine, an SEO Specialist, and Client Success Specialists at Simplified SEO Consulting. You may be wondering where to start with your SEO for private practice or group practices. You have come to the right place.   

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is currently beginning per practicum work soon. Currently, she serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. Her favorite part of the job is writing copy for clients and helping them find their voice to communicate with clients how they can best serve them. 

/0 Comments/by