If you’re a mental health professional with your own private practice, then you know how important it is to get your website seen by potential clients. And if you want to attract local clients, then you need to focus on local SEO. In this blog post, we’ll explain what Local SEO is and how you can use specific techniques to improve your website’s visibility in search engines like Google. We’ll also provide some tips for getting started.

What is Local SEO?

Local SEO is anything you do to help Google better understand where your business is located or is relevant so you show up more often in local search results. In other words, local SEO is a type of search engine optimization (SEO) that focuses on increasing visibility in local search results. Local businesses rank higher than non-locally based businesses when people search for products or services in their location.

The goal of local SEO is to attract more potential customers who are looking for you because they’re physically near your business or office location. For example, if someone searches “child therapy” in Seattle, WA they’ll likely see therapists who are local to Seattle ranked towards the top of their results page over therapists from other states or countries who don’t have an office in Seattle but want clients from there anyway.

Why is Local SEO important for mental health


Most mental health professionals are licensed in only one or two states. This means that our clients reside in those specific states. It does a therapist in New Hampshire no good if someone in Nevada finds their website. or Australia. Or Canada. Why? Because they can’t serve those clients even if they call.

Photo of the Earth with a tree growing out of it and a butterfly near the tree representing the importance of your location. For SEO purposes as well as for connecting with your ideal client, we recommend having photos of places near your private practice.

Even if you’re able to see clients in many different states thanks to the Counseling Compact, people still often prefer to work with businesses located in their own state. Or, at least that’s what Google assumes. So, when all is equal, there’s a good chance Google will show a website that it has reason to believe is relevant to the area the searcher is located.

In short, if you want more psychiatry or counseling clients (or any service industry for that matter), you want Google to know you are relevant in the places your ideal clients live, play & work.

Local SEO Techniques for Psychologists, Therapists & Other Mental Health Professionals

Consistent NAP: Use the same Name, Address & Phone Number Everywhere

In the world of search engines, NAP refers to a business name, address, and phone number. And, when it comes to local SEO, consistency is key. Having a consistent NAP across all platforms tells Google that you are a legitimate business.

You want to use consistent nap information on:

Photo of NYC I took from the Empire State Building when I visited the ABCT conference in Time Square illustrating both the value of using your own photos as well as the local SEO strategy of using photos of areas you'd like to rank well inGoogle My Business as a Local SEO Strategy for Mental Health Professionals

Google My Business is a powerful tool for local SEO. It’s basically a digital business card that allows you to share your location, hours of operation, and other essential information with potential customers who are searching on Google Maps or Google search.

Optimizing Your Google My Business Profile as a Private Practice Owner

If you haven’t claimed your Google My Business (GMB for short) profile yet, now is the time to do it! But then there are a few things you can do to really optimize your GMB profile to really make sure you get the most out of it from an SEO perspective:

  • Fill out the entire profile answering as many questions as you can. The more details you use the better.
  • Use photos. It’s great to include pictures of your office and your therapists. Taking photos of signage on or in your building may help make your site look even more legitimate.
  • Regularly post updates. Post an update when you hire a new clinician for sure. Or get a new training or add a new service. And many people even share when they post a new blog.
  • Encourage reviews from colleagues. Ethically, most of us can’t ask our clients for reviews. But we CAN ask peers who know, trust and refer to us to write a quick, honest Google review.
  • Respond to all reviews quickly. Google likes to see that you respond to reviews. But it can be really tricky if a client happens to find you and review your practice. Here’s a blog post we wrote about responding to reviews in an ethical way.
  • Carefully consider your GMB strategy for growing practices with multiple locations.

Get Listed on Directories: Both Therapist Directories & General Directories

Another way that you can build local SEO is by getting listed on directories. There are both therapist-specific and general directories, and the key here is to make sure that your information is accurate (and consistent!) across all of them.

One great way to do this is by working with an SEO company that can help manage your directory listings for you. For example, Simplified SEO Consulting offers a Local SEO Package that includes getting you listed on 50+ directories across various platforms, as well as optimizing all of your NAP information (name, address, phone number) so that it’s the same across all platforms.

Photo of a canoe on the Steinhatchee River in Florida representing a photo you might use if you were local to the North Florida area. This would be a very peaceful photo that could be used on many different pages of a North Florida therapist's website.Make Your Address & Location Clear on Your Website

You also want to make sure that your website is clear about where you are located. This can include adding a map or link to Google Maps, as well as clearly stating your address and office hours in both the header and footer of your site. Additionally, I often advise people to include a specific description of how to get to their office from various areas of town. This could be as simple as sharing a few common routes, or including public transportation and walking directions.

Do Local Keyword Research

It’s important to do some local keyword research to find out what people in your area are searching for when looking for mental health services. For example, in many areas of the country significantly more people search for “marriage counseling” compared to “couples therapy.” However, in California, there is a distinct preference for “couples therapy.” Knowing these regional differences can help you get in front of more local potential clients.

How do you know what keywords are searched for most often locally?

This can be a bit tricky. Here are three tips I like to use:

  1. First, ask some people in your area what they would search for if looking for your services.
  2. Look at your intake paperwork. If you have an open-ended question about why people are seeking mental health services, how do your clients answer? Consider using these words on your own website.
  3. Use a keyword research tool that allows you to look at the data for a specific area. Our team really likes *KWFinder through Mangools. With that tool, we’re able to look at a specific state, city, or DMA region and see how many people are looking for a particular term in just that geographic area.

Reference Local Locations on Your Website

Finally, another way that you can improve your local SEO is by including local locations in your blog posts. This could mean mentioning landmarks or local events in your content or even sharing photos from around town to really help potential clients get a sense of the community where you are located.

For example, if I had a counseling practice in Madison, Wisconsin, I might make a blog post about coping with anxiety in crowds and use examples of how you might practice grounding even in a loud basketball game at Kohl Center or options for practicing simple breathing techniques that can be done even in the middle of watching a football game at Randall Stadium.

You’ll notice we’re doing that even on this blog post. We want our website to be seen as relevant for mental health professionals in any English speaking area. So, if you look through this post you’ll see references to Madison, Wisconsin (the paragraph above this one), Seattle, Nevada, New Hamshire, several other areas of the United States and even Canada (both Nova Scotia & British Columbia) & Australia.

Track Your SEO/Local SEO Progress

It’s also important to track your progress over time. This can be done by using a tool like Google Search Console or a rank tracking tool such as SEMRush or Moz or (if you’re our client), our data dashboard. Typically, you’ll start ranking well before you actually start getting calls so it’s important to know you’re moving in the right direction so you don’t get discouraged. Google Analytics let you specifically look at where website visitors are coming from so it’s especially useful for tracking your local SEO progress.

And keep in mind that how you rank locally may vary. You may rank much better a block away from your apartment than you do downtown even though they’re both within the city limits. This is where I often find a heatmap helpful. It will show variations in how you’re ranking in different areas.

Local SEO Isn’t the Only Strategy You Should UsePhoto of the beach in Kona, HI to show a photo you might choose to use on your counseling or psychiatry website if your private practice was on the Big Island of Hawaii.

Some mental health professionals have been told that all they need to do are a few of these strategies (namely Google My Business and directories) and they’ll rank oh so well on Google. Unfortunately, this hasn’t been our experience. Our experience has been that Local SEO, if done in a vacuum, simply isn’t enough.

That’s why our typical strategy for SEO involves first setting a strong foundation with great content on your website.  Adding great content to your website and then completing on-page optimization helps tell Google what your website is about and what types of topics you should show up for. Backlinks, reviews, and having some stability with your site (not constantly redesigning or changing hosts) then teach Google to trust your website. And local SEO shows Google where your website is relevant so it knows where to put you at the top of search results.

Google Will Prioritize Showing Your Website to People Local to You

When searching for a therapist, most people are looking for someone local. Google knows this. And that is why Google will often prioritize ranking websites that it believes are not only super relevant to the term the person is searching but are also local to that person’s location.

So, if Google sees a lot of content that suggests your practice is most likely located in Nova Scotia, you’re much more likely to show up if someone is searching for a therapist in Halifax than if someone is searching in Greenwood, British Columbia.

SEO Help for Psychiatrists, Therapists, Counselors & Related Professionals

Whether you’re a psychiatrist, therapist, counselor, or other related professional, getting your website to rank well in local search results is essential to growing your practice and building your client base. And Local SEO can be an important piece of the puzzle as you’re working on SEO.

Overall, building local SEO for your private practice is all about being consistent and clear about who you are and where you are located. By using these tips, you can help ensure that potential clients can easily find you when they’re looking for mental health services in your area.

And if you’re looking for more help working on Local SEO or your overall SEO strategy, Simplified SEO Consulting would love to help. Reach out and schedule a free 30-minute Zoom consultation to talk about how we might be able to help. Our team would be happy to offer support with helping you better understand what directories your practice is present on, and which opportunities are still available.

Jessica sitting on a lava rock in Hawaii by the ocean wearing her Simplified SEO Consulting tshirt. Join us for the global marketing experience cruise to Hawaii!About the Authors

Jessica Tappana is a Licensed Clinical Social Worker, private practice owner, and the founder of Simplified SEO Consulting, a digital marketing agency that specializes in helping mental health professionals, therapists, and other related professionals to grow their businesses through effective SEO strategies. With over 5 years of experience working with mental health professionals all over the world in English Speaking Countries, Jessica has developed a proven approach to help her clients achieve success online. And, she’s proud to have built an incredible team of SEO Specialists who each have knowledge of the mental health field in addition to SEO training.

Photo of man looking at camera | Mental Health SEO Specialist | Columbia, MOSterling Humburg-Cage has a Bachelor’s degree in Psychology, is one of the most technology-savvy people on our staff, and has been with Simplified SEO Consulting for over 2 years. He has become our Local SEO guru and loves to problem-solve how to get therapists the best ROI when it comes to Local SEO. He manages our local SEO program and works most frequently with our alumni clients. Additionally, he’s the author of most of our other local SEO blogs to date and a very valued member of our team!


*Please note this is an affiliate link. However, we only recommend KWFinder because that is the keyword research tool we ourselves use. If you’re more comfortable, feel free to not use the affiliate link and go directly to the page. We just truly think this is a great tool!

You’re feeling uninspired. Thinking that you’re only blogging for SEO or to boost your rankings. I know I’ve caught myself thinking I’m only writing blogs for SEO and SEO-targeted keywords. However, it’s not true! Blogs are not just for SEO. They have many different purposes and can be used in many ways at your practice! From writing about topics you’re passionate about to addressing questions you’re asked about daily in therapy, blogs can cover a lot of territory. SEO-wise and topic-wise!

Shows a woman thinking. Represents how Simplified SEO Consulting can help you with your blogging needs

Blogging About Frequent Questions From Clients

As a therapist or counselor, I’m sure you’ve noticed clients coming in and asking about the same things. Topics like “How do I know I have Anxiety?” or “How Do I Know if I’m HSP?”. Aside from answering them in therapy, wouldn’t it be cool to have something written all about what they’re asking? That’s where a blog can come in handy! You can write blogs for your clients about topics you hear about frequently. It can come from questions you’ve been asked or you can blog about struggles your clients have been going through. For example, you can write about “How to Navigate Going Back to Work Postpartum: Tips from a Therapist”. Not only can you pack in SEO keywords, but you can also write to inform your clients about topics they are currently going through or could go through in the future.

Shows a man meditating. Represents how Simplified SEO Consulting can help you start blogging about your services

Start Blogging About Your Services

This may sound cliche, but you can write about topics that connect back to your services! This way your clients or potential clients will know what your practice offers. For example, you may have a client who is already seeing you for one service. Then they read your blog about your mindfulness classes and ask to join those! Or, someone finds your blog about mindfulness. The one where you talk about how your practice offers them. Then they contact your practice to start. It can also just be a random person on the internet who appreciates the ways mindfulness can ease anxiety.

These blogs can be a great way to give insight to your clients about the services they may be taking part in. But, it can also give insight into the other services you offer. Like your approach to therapy for anxiety and depression. They can also just help others by looking for information from a reliable source. They can now do this without seeking contact with actual people. This may seem small but to a client who is looking for a therapist to trust with their mental health, this is a big win!

Write Blogs About Events Important to Your Practice

When blogging, you might think you can only write about topics you deal with inside your therapy sessions. However, you can blog about what your practice finds important outside of those, too! For example, if your practice sponsors or takes part in any runs/walks or fundraisers for any awareness campaigns. For example, the “Out of the Darkness Walks” that is organized by the American Foundation for Suicide Prevention.

This can be a great blog topic to let clients know what your practice is involved in. It’s also a different way to give information about a topic. This can also let clients know how your practice is giving back to the mental health community outside of therapy. It also helps your clients find a community- if they resonate with this cause or foundation. They might enjoy getting involved and knowing that someone they trust is already there. It can also show that your practice is involved in the mental health community and trying to raise awareness about the struggles you’re working to address.

You Can Write Blogs About What You’re Going ThroughShows a family with a paper house. Represents how Simplified SEO Consulting can get you started blogging about thing you're going through

This may seem a little confusing at first because it’s not like clients come to therapy to hear about your problems. But, if you’re an anxiety therapist who also has anxiety, it can be helpful to write blogs about situations that you’ve been in. For instance, if you’re an anxiety therapist who has anxiety, you could write about times your anxiety has been triggered and what you did about it. Like when you were moving and how you coped, or how you went to a holiday party and suffer from social anxiety. Or, if you’re someone who is a highly sensitive person, which I feel not everyone talks about enough, you can talk about your experiences.

Blogging about how to cope with certain situations you’ve been through or potential situations that bring you stress will probably help some of your clients or potential clients. Maybe even random people on the internet! Also, it’s more than likely your clients have also been in these situations or will benefit from these tips in the future. Plus, it makes them feel seen knowing even their therapist has been in a situation where their anxiety was a struggle.

Are you Interested in Learning More About Blogging?

At Simplified SEO Consulting we offer a variety of options that includes blogging. This is to teach therapists (and their team members) how to improve or maintain their online rankings. If you’re looking for a small group setting then our Small Group SEO Intensives would be a good place to start. Or, if you’re wanting a more personalized approach, then our one-on-one SEO trainings may be the best option for you. Perhaps, you’re looking for a more affordable option to get started, we have several DIY online courses that cover different SEO strategies too!

There are several options! So, you may be wondering what choice is best for your practice’s needs. That’s why we offer free video consultations. A member of our team would be happy to learn more about your practice and your SEO goals and give you their suggestions on what makes the most sense for you.

Other SEO Services Offered at Simplified SEO Consulting

As I mentioned, we realize that training and DIY options aren’t suitable for all practices. Or at least, they may not be suitable for your practice at this moment. So, for those who want to outsource, we offer Done-For-You SEO services at different levels. Or, if you’re still considering SEO then you may want to start learning a bit more with our free 7-day SEO email series. You can also check out our other blogs on SEO as well to gather more information on how SEO can benefit your practice.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing about different content topics for clients. She also realizes how important these topics are to the client, their practice, and their clients too! Especially, if the content is being used as a resource within the mental health field. Her goal is to always create content that resonates with the client and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

Schedule your next consultation if you’re ready to see how Simplified can serve you!

You may wonder what a local blog is and why we would suggest writing one. Local blogs are not as hard to write as blogs about treatments or mental health struggles, but they are equally beneficial for your SEO! So, what does writing a blog about your locations and places around it do for SEO? Actually, a lot!

They Tell Google Where Your Therapy Practice Is to Boost SEO

Writing local blogs can help you to tell Google where your therapy practice is located. Writing these blogs that are centered around your location, lets Google know where you’re practicing therapy and providing services. This allows Google to use that knowledge to suggest you and your services to people in your area. Especially ones that are searching for a therapist or other related services that you provide.

 For example, if you’re writing a blog about “Places to Relax in Little Rock, AR for People with Anxiety”, make sure to fit “AR” and “Little Rock” in the blog as much and as naturally as you can help Google realize that you are IN FACT in Little Rock, AR. 3D illustration with the words "You are Here" on a map. This represents how blogging about local locations can help therapists boost their SEO.

Demonstrate Your Knowledge of the Area 

For local blogs, you’re also going to want to use locations that are local to your area. So, if you are writing that blog about “Places to Relax in Little Rock, AR for People with Anxiety” you can mention specific parks in parts of Little Rock that are peaceful and great to go to if you’re wanting to get away when feeling overwhelmed by your anxiety. 

Adding additional locations that are located near the places you are writing about is a great way to show clients that you know the area. It also gives them an idea of where this place is but also shows Google that you know the area because you’re located there. 

For example, you can write about the War Memorial Park in Little Rock, AR. When writing, you can mention that it’s close to highway 630 and right by the Little Rock Zoo. This demonstrates your knowledge of the area, highlights other places near there, and shows the client where this place is. This also allows Google to know where you’re talking about, as well.

Back-Up that Knowledge and Add External Links for SEO

Another benefit of writing these location blogs is that it makes it easier for you to fit in external links. Putting links to the websites of the locations you use will help boost your SEO and credibility. By linking to the location’s website, it gives the client more information about the location but shows Google verifies that the place you are talking about is located near you and that you’re someone who might be an expert on the area.

A close up of a person typing on a laptop with the term "keywords" shown nearby. Learn how Simplified can help with your keywords for SEO.

Local Blogs Help Target Keywords for Your Practice’s Therapy Services

These blogs are also great and a somewhat easy way to boost rankings for keywords you are targeting for your mental health services. You will easily be able to mention “couples” and “couples therapy” or “anxiety” and “anxiety therapy” when writing a blog about “6 Romantic Locations for Couples to Reconnect in Ontario” or “5 Calm Places in Ontario for People with Anxiety”. 

When writing about those locations, you can talk about what makes them great for couples to reconnect with each other or what makes the locations calming for people with anxiety. These are easy ways to drop keywords naturally while still stating information that is relevant. Plus, it will show Google you know something about couples and anxiety but also show that same knowledge to potential clients.

Segue Into Your Therapy Services for an SEO Boost

When wrapping up the blogs, you can always talk about the services you offer. Such as, mentioning how these locations may help them and their partner focus on themselves but if there are deeper struggles that couples therapy may be something they may consider. 

Then, of course, you include your information on how to go about setting up a consultation and starting therapy. Or, for anxiety, you can talk about how these calm places are great to reduce stimuli that can make anxiety even more overwhelming. But, adding in if it’s affecting their everyday life they may need to consider anxiety therapy in Ontario, Canada. 

Local Blogs Will Help Target Your Preferred Audience Three young therapists sitting around a computer and one therapist with an iPad. This represents how learning about local blogs can help you target the clients you want and boost your SEO.


Lastly, writing local blogs will show Google where you are wanting to see clients, which is a vital part of building your Local SEO presence. It will let Google know that you are practicing in Little Rock and probably would prefer clients near this area. Of course, that will be different if you are offering online therapy for the whole state or are solely offering online services, so your targeted audience may be broader. 

Being specific about locations in your area will help Google know to show your information to people searching for services or therapists in your area. This will help ensure that at least two check boxes for these clients are checked: they are located in your area and are looking for therapy or services.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing content that is beneficial for the clients but also writing about important topics. Especially when they are used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.


Schedule your next consultation if you’re ready to see how Simplified can serve you!

There are many tools out there that exist to support you in finding the best ways to optimize your business, site, and content. Some tools are more invaluable than others to meet basic SEO tenets such as keyword research. Others can help give deeper insights to private practice owners looking to take their business to the next level. One of these handy tools to help gain an edge over the competition is referred to as a heatmap. 

First Off, What Is A Heatmap?

An illustration of a heatmap of a site. Simplified SEO Consulting can offer support with therapist seo. Learn more about SEO for therapists and more today. Heatmaps come in different forms. But, they often work to help therapists understand how visitors interact with their websites. Forms and surveys can also accomplish this. But, the results they share may or may not be accurate with what visitors actually do on the site. Heatmaps on the other hand visually show the most popular and overlooked parts of a page. This can be represented with a red to a blue color gradient. The more blue an area, the less engagement it has on the page. Similarly, the more red an area is, the more engagement there is. Yet, not all heatmaps track the same information. Different types of heatmaps may offer insight into aspects of your site such as:

So, let’s talk about some of the other types of heatmaps. Plus, how they can support local SEO for therapists.

Types of Heatmaps

When it comes to the most common heatmaps you may find, the top three include scroll maps, click maps, and hover maps. Each uses heatmaps in different but subtle ways. Scroll maps show you how far users scroll down your page. By doing so, you can better understand if they are reaching the most vital parts of your page that you want them to see, and where to place your most important content. Click maps also offer similar support. But, these focus on where users click most often on a page. This insight can help you determine which links or buttons are most popular on a page. Finally, hover maps also serve a similar role in tracking where users hover their mouse cursors most often on a page. This gives an idea of where most of the focus on the page is being placed, and how long people are hovering in a certain area.

A graphic showing a scroll heatmap. This can improve therapist seo, and Simplified SEO Consulting can help improve SEO for therapists. Learn more today!These three work similarly to improve on-screen elements of SEO. But, there are still others that can also offer other forms of valuable information. Local SEO heatmaps can offer insight into how certain keywords perform in a given area, and other important stats based on geographical location. In fact, there are even more advanced heatmaps available that track how visitors actually  

How Heatmaps Can Benefit SEO for Therapists

Making use of the data heatmaps provide can offer a variety of benefits as previously mentioned. One of these benefits comes in the form of giving insight as to how effective the design of a given page is. By using heatmaps, therapists can better understand what aspects of a page may be getting overlooked by visitors to their site. As a result, they can work to redesign elements of their site in a way that improves the different elements the heatmap addresses. These elements can include:

  • The actual design and layout of the site/page
  • Optimizing the length of content on the site
  • Understanding the type of content visitors spend most of their time reading
  • Redistributing internal and external links on the page

However, this is not the only information that can be gained by using heatmaps. With different tools come alternative benefits.

Different Heatmaps Offer Different Benefits

A graphic representing local seo for therapists. Simplified SEO Consulting can offer support with SEO for therapists across the country. Learn more about therapist SEO today.Heatmaps that track data related to keywords or geographical location may not offer much support in terms of on-page optimization. Yet, they can still offer valuable off-page data to support therapist SEO. Heatmaps that focus on local SEO can show therapists how well they rank for specific keywords in specific service areas. With this data, therapists can better focus their keyword efforts on specific location indicators they hope to rank for. Plus, they can get also get an idea of what competitors in the area may be trying to rank for the same terms!


Heatmaps come in different forms and offer a variety of different insights. Therapists can use these insights to gain an edge in both on and off-page optimization. As tools like these continue to evolve and improve their ability to draw from different user experiences, so do the opportunities for private practice owners to improve their websites. By doing so, they can better connect with their ideal clients.

Begin Improving SEO for Therapists

The team at Simplified SEO Consulting is trained to offer support with both on and off-page elements of your site. Our team is happy to offer support across the country with on-page optimization and List Management tools including heatmaps! You can start improving your local SEO presence by following these simple steps:

  1. Apply to work with us to improve your SEO
  2. Meet with an SEO specialist.
  3. Start improving your SEO!

Other Services Offered with Simplified SEO Consulting

Our team is happy to offer a variety of services in support of building your private practice website. Our team can offer support in optimizing your site with our Done For You SEO Services. We also offer DIY Online SEO Courses, and a 12-week Done With You Intensive SEO Program. Feel free to read other posts from our blog for more helpful information!

About the Author

Photo of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support. He often goes the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

Yelp and SEO

A close up of a word bubble that says "SEO" next to paper airplanes and pencils. Learn how to build SEO for therapists and how we can improve your private practice website. Simplified SEO Consulting can improve private practice SEO today.

Many therapists may not think of Yelp as an important part of their private practice. But, having an optimized listing can actually help Google recognize your practice as a trustworthy source for potential clients. There are a variety of things to address on your Yelp listing. But, due to the unique nature of the mental health field, it can sometimes be difficult to understand the most vital points to address. So, today we are going to discuss what goes into an optimized Yelp listing for private practice owners. Without further ado, let’s learn how you can make the most of your listing. 

Claiming your Listing and Adding Important information

Before you start optimizing your listing, you must ensure you have either created a new listing or have claimed it if it already exists on Yelp. This will be the only way you will can have the ability to change or add additional information about your practice. After doing so, you can then add vital information about your practice. This should include essential points like:

  • Your name, address, and phone number (NAP)
  • Hours of operation
  • Business description
  • Physical address
  • Site URL
  • Notable locations/businesses that are nearby
  • Primary services offered
  • Business categorizations
  • History of the business

While ensuring that these points are addressed is important, there are others that may not be applicable due to the nature of owning a private practice. For a majority of therapists, services are offered in the form of psychotherapy instead of products that are being sold. As a result, this may be a part of your Yelp listing that you should leave intentionally blank. Yelp won’t count it against you if you don’t list products if you don’t offer them. The nature of therapy is unique, and this is also reflected in the many different businesses that use Yelp such as restaurants, mechanics, hotels, etc.

A person holds two puzzle peices representing the challenges of navigating Google My Business in counseling. Learn more about improving local SEO for therapists and more by contacting Simplified SEO consulting.Ensure Info is Accurate

It is important to ensure you are adding as much accurate information as possible to make the most out of your Yelp page, but making things up for the sake of having more to offer than your competitors will not benefit your listing, or your practice. If anything, this may cause more confusion for potential clients searching for your practice, and result in a loss of credibility. Everything you add or update will be reviewed by Yelp moderators to ensure accuracy, so take care to make sure you are adding the correct information. 

Adding Photos

Another important thing to include on your Yelp listing is photos related to your practice. This can include anything from images of the interior of your practice, the clinicians that clients can expect to work with, or exterior photos of your practice to help visitors better identify where you are located. Reviewers can also include photos with their comments, which can be a welcome source of engagement.  

Yelp Page Upgrades

It is also worth mentioning that it is possible to actually pay for upgrades to your Yelp listing. These upgrades include additions such as a Call to Action to make it easier for potential clients to reach your site, removal of competitor ads, adding your practice logo, and business highlights. These can help promote the exposure of your practice, but they are in no way a requirement when optimizing your Yelp listing.   

Responding to Messages and Reviews

For therapists, getting reviews in an ethical way can be a tricky subject due to the nature of this profession. But, when you start receiving them, it is vital that you respond in a timely, ethical way, whether they be positive or negative. Responding to reviews serves as a chance to foster engagement, and take constructive feedback into consideration. So, create a response that addresses the issue and takes ownership, but also shows appreciation for the comment and the input of the reviewer. 

A close up of hands touching a phone while likes and comments float upward. Improving private practice SEO can start with Simplified SEO Consulting. Learn how to build SEO for therapists and improving your private practice website today.

Every now and then, there may also be reviews from unhappy clients or unrelated actors looking to get a reaction. They may be unhappy with services or want “review bomb” a business. Reviews that only seek to harm your reputation can be removed, but they must be addressed carefully by reviewing Yelp’s content guidelines. The line between critical feedback and defamatory comments can be thin depending on the situation, so it is vital to do your homework before deciding to remove anything.

Updating Your Yelp Listing Over Time

Finally, it is also important to mention that you should check in on your Yelp listing over time. Update it as things change with your private practice. This ongoing check-in can happen when responding to reviews. Doing so will help sure your page stays active in the eyes of Google, and potential clients. Plus, this gives you the opportunity to update your listing to include keywords that you may want to focus on. Thus, further improving your ability to show up in the search results for specific services.

Begin SEO Services with Simplified SEO Consulting

Our team of SEO specialists can support you in making the most of your Yelp listing. We can also help improve your place in Google’s search results. We are honored to offer SEO services for therapists across the country and internationally. We also offer list management tools in order to help build authority, trust, and consistent practice information across the web.  To start your SEO journey with Simplified SEO Consulting, please follow these simple steps:

  1. Apply to work with us to improve your SEO
  2. Meet with an SEO specialist.
  3. Start better managing multiple practices

Other Services Offered with Simplified SEO Consulting

Simplified SEO Consulting offers a variety of services to help improve your Google search rankings. Our team can offer support in optimizing your site with our Done For You SEO Services. We also offer DIY Online SEO Courses, and a 12-week Done With You Intensive SEO Program. Feel free to read other posts from our blog for more helpful information!

About the Author

Photo of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support. He often goes the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

Your practice is growing, and so are your responsibilities

An image of many pins in a board being connected by twine. Google My Business in counseling can feel difficult with multiple locations, but Simplified SEO Consulting can help. Learn more about improving SEO for therapists and more. Expanding the reach of your practice can be hard to accomplish, but very rewarding. Along the way, you may learn that managing more than one listing for your practice can be a difficult experience. Having more than one office location Google My Business listing can feel like a nightmare depending on the number of locations and listings you have. Managing multiple listings in an effective way often requires strategies for success that are different from managing a singular location. 

Many of the same principles that apply to managing a single Google My Business listing still apply. However, there are a number of other things that should be taken into account with this local SEO strategy for expanding practices. Addressing and organizing your Google My Business listings can help you better manage each of your practice locations. So, today we are going over some of the most strategic decisions you can make to help make Google My Business easier to manage with multiple locations. 

Verifying More than One Location

The verification process for a single location often involves Google sending a postcard via mail with a code to verify they have the right address. While this would technically work for multiple locations, it is by far the most convenient option. If you have more than 10 locations, you will need to use bulk verification to manage them. This will allow you to manage them in a more centralized, convenient way. In fact, these location groups even allow you to create bulk posts to go out to every Google My Business listing rather than having to post to each location one by one.

Google My Business also comes with the ability to use bulk edits as well. If info about your practice changes, you can use Google’s bulk edit tool to update all the listings in a location group at once instead of going through them one at a time. But, you must be careful when doing so. Since any changes you make go out to each location, any mistakes or inconsistencies will also spread to each and may harm your site’s creditability in the process. 

This is why it’s important to keep your NAP information updated and consistent. Focusing on having the right information will help improve the credibility of your practice, and ensure people can get in contact with you if need be. In addition, you can also personalize each post with location indicators for the area the practice is located. By doing so, you can help improve your local SEO presence, helping you connect with those around you who may be more likely to benefit from your services.

Can you Schedule Posts in Advance?

It is also possible to schedule posts to your Google My Business listing to be uploaded at a given date. However, this isn’t an option that is native to Google My Business. This may involve outside support from a third party to do so. But, this extra support can help you save hours in preparing posts to go out on a regular basis.

A close up of the app for Google My Business. Simplified SEO Consulting can offer support with Google My Business in counseling and other SEO services. Learn how we can offer support with local SEO for therapists and more. Details, Details, Details

Even though some of the smaller details present on Google My Business can be easy to overlook, taking the time to fill them out can have big benefits in making your listing more competitive. Doing so will give Google more important information about your practice, and may include adding important labels, services, and photos to represent your practice. This is also why adding categories is such a vital part of your Google My Business profile. So, take the time to let Google know about these details by personalizing them for each of your office locations. This may include different services specific therapists offer at a given location, different hours of operation, or any other important information pertaining to your practice. 

Should I Have More Than Google My Business Account?

For the purposes of managing multiple locations, you will likely only ever need one account to manage each of your locations in an effective way. Having more than one account may be beneficial if you manage more than one type of business. But, for therapists that only offer therapy services, one account is all you should ever need!  

Transfering Location Groups

With all the moving parts that go into Google My Business, it can be easy to make mistakes early on that can make things more difficult down the road. One such scenario is when Google My Business listings are created under the wrong account. You may have encountered this, and feel stressed about deleting an already established listing, but you don’t actually have to! Google My Business also provides the ability to transfer your listings from one account to another. Having only one account will make it easier to also keep track of vital info like your name, address, and phone number. Plus, other important practice info. And, you can also grant additional account managers access to the listing, making it even easier to collaborate and synchronize each of your office locations.

Expanding your Practice

Last but not least, it is also important to note that you can add new office locations to your existing location group. It helps to take a moment to review your NAP info when adding a new location as well. Google is always looking to have the most up-to-date and accurate data. So, suggestions for edits may be taken into account through third-party data. This means that there is a chance your business information has changed without you knowing, and may take a double or triple check to ensure everything is correct.

A person types on a laptop with the letters SEO on the screen. This could represent the search for improving SEO for counselors. Simplified SEO Consulting can offer support with local SEO for therapists and other services. Improve Local SEO for Therapists with Simplified SEO Consulting

The team of SEO specialists at Simplified SEO Consulting has the training and experience to provide support with a variety of services including our List Management baseline. We would be honored to help improve your SEO and grow your online presence. To start your SEO journey, please follow these simple steps:

  1. Book a free 30-minute consultation call.
  2. Meet with an SEO specialist.
  3. Start better managing multiple practices

Other Services Offered with Simplified SEO Consulting

Simplified SEO Consulting offers a variety of services to help improve your Google search rankings. Our team can offer support in optimizing your site with our Done For You SEO Services. We also offer DIY Online SEO Courses, and a 12-week Done With You Intensive SEO Program. Feel free to read other posts from our blog for more helpful information!

About the Author

Photo of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support. He often goes the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

If you’re a mental health professional who has a Google My Business page, then you know that you can get reviews from your clients. And if you’ve ever gotten one of those reviews, you know that it can be stressful to figure out how to respond. Our code of ethics limit how we can respond to such reviews, and even within the mental health community, some of us have more restrictive codes of ethics or interpret them differently than others when it comes to this topic. In this blog post, we’re going to give you ideas for very specific ways you can respond to those Google Reviews in a way that is very ethical.

Try to Respond to All Reviews QuicklyBigstock photo with GMB icon and the words "Google My Business - Connect with your Customers" representing how this article gives examples of responding to Google Reviews - both negative and positive - for Counselors, therapists, social workers & psychologists

Google wants to see that you are responsive to feedback, so responding to reviews quickly may be helpful for SEO. You can set it up so you get an email to notify you whenever you get a new review, so you can respond in a timely manner. We are often limited in what we can say in response to these reviews as mental health professionals, but acknowledging that you saw the review and thanking the reviewer for their feedback is generally considered good customer service.

Responding to Positive Google My Business Reviews

It’s exciting to get a positive review. However, even positive reviews can be a bit stressful for therapists and counselors when they come from a client. Why? Because if it comes from a client they have essentially chosen to give up a bit of their right to confidentiality by suggesting they came to see you. And I’ve found some mental health professionals respond differently than others. Some are really ok with it at that point and others are still worried about the power differential. We’ll try to give you some options for responding regardless of which camp you fall into.

The bottom line is that you want to respond thanking them for their review. If the reviewer mentions something specific that you did that they appreciated, you could acknowledge that as well if it feels appropriate to do so.

5 stars and a thumbs up representing a counseling client who has given their therapist a 5 star review on GMB and now the practice owner is responding to that review.

Examples of Therapist/Counselor Responses to Reviews:

  • “Thank you so much for your kind words!” (Doesn’t acknowledge one way or another if they were a client)
  • “Thank you for your review. I’m honored to have been able to help you in your journey.” (This is if you’re ok with kind of acknowledging they were a client if they’ve acknowledged it first-some therapists still may not feel comfortable with this response)
  • “Thank you! We try to make the counseling experience as positive and easy as possible!”
  • Thank you for sharing! We really strive to provide the absolute best (insert name of service they referenced such as counseling for anxiety or couples therapy or whatnot)!
  • “Thank you for taking the time to share! We agree that insert name of therapist mentioned is great! She’s so knowledgeable about name specialty if applicable and cares about really helping her clients!” (This is great if they write a review like, “My husband and I saw Shaina for couples counseling and she saved our marriage” you could respond with, “Thank you for sharing! We agree that Shaina is amazing and truly an expert marriage counselor! She has a ton of training using the Gottman Method and is really passionate about helping couples improve their relationship!”

Responding to Negative Google My Business Reviews

If you get a negative review, it’s important to still acknowledge the review. You want to come across as fairly humble but not defensive. When applicable, you want to also assure the reviewer and anyone else reading that you will work to improve in that area. And of course, still prioritize the client’s confidentiality. It’s often appropriate to encourage them to reach out to you directly….particularly since you often can’t express their specific concerns (or defend yourself very much) in this public setting.

One star ranking representing a counseling client who gave your private practice a bad review on Google that you are trying to respond to. Looking for help responding to Google Reviews as a mental health professional? We'd love to answer your questions.

Tips for responding to negative reviews:

  • Be humble
  • Acknowledge the reviewer’s concerns
  • Try to improve in the areas where you received negative feedback
  • And always prioritize confidentiality!

Examples of Therapist/Counselor Responses to Negative Reviews

  • “We’re sorry to hear that you had a negative experience. We would love the opportunity to chat with you more about what happened and how we can improve. Could you please email us at insert email address?”
  • “Thank you for sharing your feedback. I will share your feedback with our Clinical Director (or relevant person)”
  • We’re so sorry to hear this. If you’d like to discuss the situation with our team, please feel free to reach out to insert name or role at insert phone number”
  • We care deeply about providing the best possible counseling services to insert relevant specialty/niche but know that every situation is unique. We always welcome conversations around concerns and can be reached at insert phone number.
  • “Thank you for taking the time to share your feedback. We understand that private pay counseling services are a significant financial investment that simply aren’t feasible for everyone. While our clinicians are experts at the work they do and we believe these services are well worth the investment, we always try to provide referrals to another therapist when our services don’t make the most sense. If you’d like other referrals please feel free to email us at insert email address.”

Last Thoughts About Responding to Client Reviews on

It’s so important that we as therapists respond to client reviews in an ethical way. We want to make sure that we’re respecting our clients’ confidentiality while also not coming across as defensive or unprofessional.

In general, try to keep your responses short, professional, and polite. Google also has a few guidelines for responding to reviews that you can check out here. And if you’re ever unsure about how to respond to a review, err on the side of caution and consult with another mental health professional before hitting “submit.”

I hope these examples and tips were helpful! If you have any other tips or ideas for responding to client reviews, please share them below in the comments!

Improve Your SEO With Help from Simplified SEO Consulting

Responding to reviews on Google My Business does help SEO but Google My Business alone won’t get your website to the top of search engine results. If you’re interested in learning more about how to improve your website’s SEO, check out our many other blog posts, sign up for our free 7 day email series with basic SEO tips, run a List Management baseline to support your Local SEO presence, or set up a free consultation Book a FREE 30 Minute SEO Consultation!

SEO Services We Offer Therapists, Counselors, Psychiatrists & Others:


Photo of Jessica Tappana, a Licensed Clinical Social Worker, a group practice owner and the founder of Simplified SEO ConsultingAbout the Author

Jessica Tappana is the founder of Simplified SEO Consulting. She owns a private practice in Missouri with 10+ clinicians and still actively sees a small caseload of clients herself. In addition, she started Simplified SEO Consulting after learning how to optimize her website and discovering that great SEO was the key to building her own practice. Now, she has a team of SEO specialists who do much of the day to day work, but she still loves hopping in to help problem solve SEO mysteries, chatting about SEO strategy, keeping up with all the latest SEO news and supporting our incredible team!

As SEO specialists, we often make use of the services Google provides to better understand SEO for therapists, and how client sites are performing. 

Two of the tools we use the most are Google My Business (GMB) and Google Analytics (GA). The first allows you to optimize your business profile on Google and improve local SEO, while the latter allows you to track website analytics for your private practice website. Both have their uses in improving SEO for therapists. But, each can also experience many issues that can be difficult to address without understanding what they mean. So, today we are going to cover a few of the most common problems for each, and how to resolve them!

A woman holds her head in disappointment as she struggles to resolve a Google My Business issue. We offer support with Google My Business in Counseling. Contact us for advice in how to build SEO for therapists and local SEO for therapists with Simplified SEO Consulting. 65202 Google My Business: Suspended Listings

To start, I should first mention that while suspended listings can be scary to deal with, they are manageable. There are many reasons as to why your listing might have been suspended. But, Google will not tell you as to why your listing is suspended. It is up to you to investigate your listing to better understand what Google might be taking issue with. When it comes to Google My Business in counseling and any other profession, it is important you have accurate info on your listing. It should also be noted that if a user’s Google Account is suspended, all listings owned by the user will also be suspended. 

Reasons for Suspending your Listing

Google wants to ensure that the GMB profiles on their service adhere to their guidelines. As a result, it is important that your listing be accurate and trustworthy. Some of the most common reasons listings get suspended include: 

  • Another business has the same address as your practice
  • The address on your listing is different from the listing on your website
  • The information on directory listings doesn’t match your website
  • Any recent changes made to your primary address, name, or phone number 
  • Multiple listings for the same business or location

Luckily, suspensions are just that, suspensions

They can negatively affect SEO for counselors but are not permanent. Depending on your situation, your listing should be straightforward to fix, given you have identified the issue at hand. Yet, in the event that you can’t, contacting Google Support can help you better understand what the issue might be, and give you a chance to then correct the problem. 

A woman points at her computer while on the phone. This could represent issues related to Google My Business in counseling. Learn more about how to build SEO for therapists today with Simplified SEO Consulting! 65202 Fixing your Suspended GMB Listing 

In order to fix your GMB profile, you must ask Google to reinstate your listing. This can be done by completing their support form and providing evidence to resolve the issue at hand. This will be different for each case, but often require images of important documents to prove the validity of your claim. 

For example, you may have changed your business address recently. As a result, Google suspended your listing in order to avoid spreading inaccurate info about your practice. In this case, you may be required to send them proof of your address. This may include submitting your business license or providing an image of your building along with signage. Other instances may instead require you to verify the address by sending a postcard. 

This postcard often arrives within 5 days of it being requested and will have a code for you to use on your GMB listing. By doing so, you can easily reinstate your listing without having to contact any support.

Google My Business: Account Suspensions 

 As mentioned earlier in this blog, if a user’s Google account has been suspended, all their listings will also be suspended as a result. Issues like these may occur when a person makes a number of changes to their business information over a shorter period of time. Practice owners may also find their reviews have disappeared, along with all their profile listings on the Google search engine.  

This result may occur when more serious violations are at hand, or if issues occur within GMB itself. As a result, practice owners should take care to understand what they are putting on their profiles matters. If Google believes something on your account is violating their guidelines for representing your business on GMB, they will have to ensure you will adhere to them before you can request to reinstate your account.

Practice owners should also be careful of creating too many accounts on GMB. If you switch between many accounts over a short period of time, Google may grow suspicious of your actions. It is a similar process to reinstating a suspending listing. But, you may have to provide documentation of some kind to prove you are the owner of the practice for security reasons. 

This may verification by providing: 

  • A utility bill with the same billing address as the Google My Business profile
  • Legal documentation. A business license or tax form, either of which must list the same address listed in your Google My Business profile
  • Proof of physical address. A storefront image showing both signage and address, including a suite number if your business has a Suite # attached to it.
  • Proof you are not sharing office space with another business
  • Your GMB listing’s dashboard URL to confirm the business profile

Two people point at their laptop, representing how to improve Google My Business in counseling. Learn more about improving local SEO for therapists today. Our team can help you in learning how to build SEO for therapists at Simplified SEO Consulting. 65202 If this happens, Do Not Make Another Listing

It is vital to also understand that if you experience this, you should not try to create a new listing. Google can still recover your removed listing if it is lost. But, they can’t do so if you overwrite it with a new, fresh listing of your practice. If this happens, your only option is to ask Google to reinstate it.

Closing Thoughts

Dealing with these issues may be annoying at times. But, it is a good effort of Google to protect the security of their many users. Understanding how to deal with these issues can help you better manage your Google My Business Account. Plus, doing so helps support SEO for therapists. Google My Business in counseling can be a very beneficial tool for any practice owner, regardless of the size of the practice!

Begin SEO Services with Simplified SEO Consulting

Our team of SEO specialists can offer support in managing and solving Google My Business issues and building your Local SEO presence. Our team is happy to offer List Management support and multiple service options. We are happy to also help improve SEO for therapists nationwide, and internationally! To start improving your SEO with Simplified SEO Consulting, please follow these simple steps:

  1. Book a free 30-minute consultation call.
  2. Meet with an SEO specialist.
  3. Start improving Google’s rankings and meet your practice’s goals!

Other Services Offered with Simplified SEO Consulting

Our team at Simplified SEO Consulting is happy to offer support in a number of ways. We can offer support in improving local SEO for therapists as well as DIY Online SEO Courses. In addition, we also offer Done For You SEO services, and a Done With You 12-week Intensive SEO program. Feel free to visit our blog to learn more today!

About the Author

Photo of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support, often going the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

As many of you know, Google My Business is an essential aspect of local SEO components. Often when we can be found locally, we are more likely to show off for keywords such as therapy near me, online therapist near me, or couples therapy Northlake. Here is a quick recap of my previous blog post on Google my business optimization. For more in-depth information Check out Google My Business for Online Practices or Optimizing Your Google My Business Profile 

Recap of Optimizing Your Google My Business Profile

Google my business download app screen. When you're doing SEO and Google my business, its important to help well optimized information that draws in clients. Get your questions answered such as "does google my business increase ranking" and more. Read now!

Set up your GMB profile. 

First set up your profile and claim it on Google. This is essential to be found and will give you access to the backend which will allow us to address more in-depth SEO factors. 

Basic information 

The basic setup of the profile will be to put normal information that indicates who you are. This includes your name, address, phone number, website, description, category, attributes (services).  

Profile Tips Google My Business

  • Build ethical reviews and respond with 24 hours to all comments. 
  • Add relevant blog posts that have been keyword optimized. 
  • Upload high-quality photos that reflect your brand. 
  • Make sure your business description appropriately reflects who you are. 
  • Keep key information up to date. 
  • Check-in on your monthly data to see how well your profile is performing. 

Now that we have done a brief recap, let us talk more in-depth about what needs to show up on your Google My Business profile.  

Creating the Business Description: 

The description of your business is important for people to know what they can expect. However, the business description can also be very intimidating. You only have 750 characters to explain your services in a concise yet descriptive manner.  

Some things to keep in mind. Are to make the description clear, highlight key factors that make you unique, address any relevant history, add in target keywords. Make sure you do not make the description ‘salesy’, add in misleading info, or add links or URLs. 

Here is an example of a format you can follow with GMB: 

[Business Name] provides [service, search term]. We have been serving the [city, state] for more than [time in business]. [Statement about your values or purpose] 

Example: [ Business Name] provides EMDR therapy. Our Christian Based Counseling Center in Rockford, Illinois has been helping clients move past trauma, anxiety, and depression in their lives for over 10 years. We strive to help people move forward from their past and find a way to become the best version of themselves. 

Tips on Optimizing Each Component of Google My Business Attributes:

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Business Name: 

Make sure your business name reflects what your website says,  


Select what area you are in. Make sure it is where you plan to offer services. If you offer multiple states, you may need to put the location of most of your referrals and indicate in the description that you offer therapy in additional states. 


If you do not have an address, that is ok, place an address on the listing, and then later down in the options, you can request not to display your address.  


Add a phone number that is going to be easy to access and is consistent across all media that you have. 


Make sure you add the category that is most relevant to your services. When you are adding in categories, you cannot really overdo this, just make sure as you add this to your profile that it is relevant to your services. 


Link to your website. A well-optimized website that has been added to your GMB profile can draw in more visitors to your website. This helps with trust flow. If people see the care you have put into your profile and your website, people are more likely to investigate your services.  


Photos help to add a more individualized touch to your profile. The more that people see your team, products, logo, and services, the more likely they are to investigate your services and your site. 

On the GMB photo tab, you should include photos that include your: 

  • Office area (if applicable)
  • Building or location indicators for people to understand your location. 
  • Pictures of your team at work 
  • Professional photos of team members 
  • Any branding photos that familiarize people with your identity 


Add your office hours and that you offer hours by appointment. Make sure to keep these updated, especially if you are going on vacation or out for a holiday. The more consistent and up-to-date you keep these hours the better. 


Posts can be helpful to share any new blogs or cornerstones that display your view as a practice or clinician. Additionally, you can add posts for: 

  • Events 
  • Announcements 
  • Special Offers 

Make sure you add a high-quality photo, a description of the post between 100-300 words. Additionally, you can add dates, times, and sign-ups, and reservations.  

Manage Google My Business Reviews and Respond to Questions: 

The better engagement on your profile, the more likely you are to attract people to your site and services. If you do not have any reviews or ratings for your profile, people are not likely to be interested in your services. Therefore, having credible people who can vouch for you as a clinician in an ethical manner can help you come up higher in the search results. 

Takeaways for Optimizing Your Google My Business

Google my business set up screen on phone. Learning seo and google my business can be complicated. Get specialized help with our SEO specialists who provide insight and tips. Read our blog on google my business in counseling today!

Overall, a well-optimized Google profile is helpful for clients to get a quick glimpse into who you are as a private practice. When clients see the care, you have taken to keep your information updated that is more likely to bring in potential clients. Therefore, making sure you set up your free account and have it well optimized is key. Wherever you can add in relevant keywords. Such as in descriptions, titles, and so on.  

Begin Working with Our Talented Team! 

If you are looking to see how Google my business can help your website, then talk with one of our specialists. We do not do direct SEO optimization on GMB, but we are happy to help you as you set up your own profile. We can track your information on our data dashboard and give you some insights as you navigate through the SEO process. Or if you are looking to set up your own website to link to GMB, talk with our client success specialist.

We can get you set up with our services and begin optimizing your website in a way that highlights your skills to potential clients soon. Our wonderful team of SEO specialists at Simplified SEO Consulting would be excited to help you on your SEO journey. Contact us today to learn more about GMB, and the support we can offer for List Management and Local SEO prominence.  To get started with our service follow these simple steps: 

  1. Schedule a consult with our Client Success Specialist 
  2. Learn more about our talented team of SEO Specialists. 
  3. Begin working with your ideal clients and making an impact on the mental health world! 

Other Services offered by Simplified SEO Consulting   

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packagesonline courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today 

About the Author:  An SEO Specialist at Simplified. SEO can be complex. If you're looking for SEO help for therapists, we can help. Get in touch with our client success specialist and begin to understand how SEO and google my business work or how to optimize your website.

Jasmine, an SEO Specialist, and Client Success Specialists at Simplified SEO Consulting. You may be wondering where to start with your SEO for private practice or group practices. You have come to the right place. 

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is currently beginning per practicum work soon. Currently, she serves as the Client Success Specialist in new client consults with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. Her favorite part of the job is writing copy for clients and helping them find their voice to communicate with clients how they can best serve them. 

Whether or not online practices can have a Google My Business listing is quite a controversial subject right now. Many of our clients have attempted it, only to have their listing removed when Google realizes they don’t actually have a physical location. We know Google’s guidelines on the matter are ambiguous, and we realize online-only […]