As many of you know, Google Business Profile is an essential aspect of local SEO components. Often when we can be found locally, we are more likely to show off for keywords such as therapy near me, online therapist near me, or couples therapy Northlake. Here is a quick recap of my previous blog post on Google Business Profile optimization. For more in-depth information Check out Google Business Profile for Online Practices or Optimizing Your Google Business Profile.
Recap of Optimizing Your Google Business Profile Profile
Set up your GBP.
First set up your profile and claim it on Google. This is essential to be found and will give you access to the backend which will allow us to address more in-depth SEO factors.
The basic setup of the profile will be to put normal information that indicates who you are. This includes your name, address, phone number, website, description, category, attributes (services).
Google Business Profile Profile Tips
- Build ethical reviews and respond with 24 hours to all comments.
- Add relevant blog posts that have been keyword optimized.
- Upload high-quality photos that reflect your brand.
- Make sure your business description appropriately reflects who you are.
- Keep key information up to date.
- Check-in on your monthly data to see how well your profile is performing.
Now that we have done a brief recap, let us talk more in-depth about what needs to show up on your Google Business Profile.
Creating the Business Description:
The description of your business is important for people to know what they can expect. However, the business description can also be very intimidating. You only have 750 characters to explain your services in a concise yet descriptive manner.
Some things to keep in mind. Are to make the description clear, highlight key factors that make you unique, address any relevant history, add in target keywords. Make sure you do not make the description ‘salesy’, add in misleading info, or add links or URLs.
Here is an example of a format you can follow with GBP:
[Business Name] provides [service, search term]. We have been serving the [city, state] for more than [time in business]. [Statement about your values or purpose]
Example: [ Business Name] provides EMDR therapy. Our Christian Based Counseling Center in Rockford, Illinois has been helping clients move past trauma, anxiety, and depression in their lives for over 10 years. We strive to help people move forward from their past and find a way to become the best version of themselves.
Tips on Optimizing Each Component of Google Business Profile Attributes:
Make sure your business name reflects what your website says,
Select what area you are in. Make sure it is where you plan to offer services. If you offer multiple states, you may need to put the location of most of your referrals and indicate in the description that you offer therapy in additional states.
If you do not have an address, that is ok, place an address on the listing, and then later down in the options, you can request not to display your address.
Add a phone number that is going to be easy to access and is consistent across all media that you have.
Make sure you add the category that is most relevant to your services. When you are adding in categories, you cannot really overdo this, just make sure as you add this to your profile that it is relevant to your services.
Link to your website. A well-optimized website that has been added to your GBP profile can draw in more visitors to your website. This helps with trust flow. If people see the care you have put into your profile and your website, people are more likely to investigate your services.
Photos help to add a more individualized touch to your profile. The more that people see your team, products, logo, and services, the more likely they are to investigate your services and your site.
On the GBP photo tab, you should include photos that include your:
- Office area (if applicable)
- Building or location indicators for people to understand your location.
- Pictures of your team at work
- Professional photos of team members
- Any branding photos that familiarize people with your identity
Add your office hours and that you offer hours by appointment. Make sure to keep these updated, especially if you are going on vacation or out for a holiday. The more consistent and up-to-date you keep these hours the better.
- Special Offers
Make sure you add a high-quality photo, a description of the post between 100-300 words. Additionally, you can add dates, times, and sign-ups, and reservations.
Manage Google Business Profile Reviews and Respond to Questions:
The better engagement on your profile, the more likely you are to attract people to your site and services. If you do not have any reviews or ratings for your profile, people are not likely to be interested in your services. Therefore, having credible people who can vouch for you as a clinician in an ethical manner can help you come up higher in the search results.
Takeaways for Optimizing Your Google Business Profile
Overall, a well-optimized Google profile is helpful for clients to get a quick glimpse into who you are as a private practice. When clients see the care, you have taken to keep your information updated that is more likely to bring in potential clients. Therefore, making sure you set up your free account and have it well optimized is key. Wherever you can add in relevant keywords. Such as in descriptions, titles, and so on.
Begin Working with Our Talented Team!
If you are looking to see how your google business profile can help your website, then talk with one of our specialists. We do not do direct SEO optimization on GBP, but we are happy to help you as you set up your own profile. We can track your information on our data dashboard and give you some insights as you navigate through the SEO process. Or if you are looking to set up your own website to link to GBP, talk with our client success specialist.
We can get you set up with our services and begin optimizing your website in a way that highlights your skills to potential clients soon. Our wonderful team of SEO specialists at Simplified SEO Consulting would be excited to help you on your SEO journey. Contact us today to learn more about GBP, and the support we can offer for List Management and Local SEO prominence. To get started with our service follow these simple steps:
- Schedule a consult with our Client Success Specialist
- Learn more about our talented team of SEO Specialists.
- Begin working with your ideal clients and making an impact on the mental health world!
Other Services offered by Simplified SEO Consulting
Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!
About the Author:
Jasmine, an SEO Specialist, and Client Success Specialists at Simplified SEO Consulting. You may be wondering where to start with your SEO for private practice or group practices. You have come to the right place.
Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is currently beginning per practicum work soon. Currently, she serves as the Client Success Specialist in new client consults with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. Her favorite part of the job is writing copy for clients and helping them find their voice to communicate with clients how they can best serve them.