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Lynsey Heskett
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Lynsey Heskett2025-11-13 08:00:382025-11-05 17:34:21Creating Content that Converts: SEO Tips for Alternative Healing Practitioners
What are the benefits of social media management?
**TL:DR**
Social media management offers busy helping professionals significant benefits, including saving time and creative energy, reaching ideal clients, building trust and authority, enhancing online presence, maintaining brand consistency,…

Holistic SEO for Practitioners: Tips to Strengthen Visibility and Grow Online
**TL;DR:**
The way people seek holistic care has shifted, with many starting their search online for practitioners who offer authentic healing and connection. This change presents both an opportunity and a challenge for holistic providers in…

From Obscurity to Authority: SEO Strategies That Put Functional Medicine on the Map
Most functional medicine doctors I’ve worked with have the same problem: they’re excellent at helping patients, but their expertise is buried online. When someone searches for “functional medicine doctor near me” or “holistic treatment…

Beyond Referrals: Why SEO Is the New Word-of-Mouth for Holistic Practitioners
In the past, referrals were the heartbeat of most holistic and functional medicine practices. A satisfied client would share their experience with friends, neighbors, or colleagues, and new patients would walk through your doors with instant…

Google Algorithm Updates: What They Are, Why They Shake Up Your Data, and How to Respond
Change is the heartbeat of search.
Google updates constantly to surface better, safer, more useful results. Most days, that’s good for users—and ultimately good for businesses doing SEO the right way. If you’re staring at a dashboard…

Why Hiring a Social Media Specialist Is a Game-Changer for Your Business
Social media marketing is more than just posting cute graphics and inspirational quotes — it’s a strategic approach to showing up online with purpose. At its core, social media marketing is the use of platforms like Instagram, Facebook,…

Voice, AI, and Search: Why SEO Matters for Medical Professionals
The way potential patients find you is changing. In the past, a listing in the local directory or a simple website might have been enough. Even word-of-mouth recommendations were often sufficient to bring in new patients. But today? It might…

How People Are Searching for Holistic Healthcare in 2025—and How SEO Helps You Show Up
The way people search for healthcare has shifted dramatically over the past decade, and holistic health is no exception. In 2025, potential clients aren’t just asking Google for “a doctor near me.” They’re typing in questions like:
…

Grow Your Functional Medicine Practice with a Custom SEO Strategy
In an increasingly connected world, the success of your functional medicine clinic depends on your online presence as much as your in-person care. With more patients turning to Google to find holistic health solutions, a tailored functional…

2025 SEO Updates: Small Tweaks, Big Results for Therapists and Helping Professionals
Search engine optimization (SEO) is never a one-and-done process. What works well today can shift quickly as Google and AI-driven search tools evolve. At Simplified SEO Consulting, we know therapists and other helping professionals don’t want…

Local SEO for Doctors: Why Your Google Business Profile May Be Costing You Patients
Imagine this: a potential patient in your area is searching for a “family doctor near me” or “urgent care in [your city].” Your practice should be showing up. After all, you’ve invested in a website, deliver excellent care, and you’re…

When Rankings Rise but Clicks Drop
If you’ve recently pulled up your website analytics, you may have noticed something strange: your keyword rankings are improving, but your clicks seem to be dropping. For many private practice owners and helping professionals, this can be…

ChatGPT, Google & the Future of Search: What Functional Medicine Doctors Need to Know
Picture this: your patient is bedridden, overwhelmed by a migraine caused by severe congestion. They're shivering uncontrollably, bundled in a sweater despite the summer heat, struggling to explain their symptoms. Bathed in the glow of their…

Should doctors use seo or social media to get more patients?
As a functional medicine doctor, your primary focus is helping patients feel their best, but getting new patients through your doors (or online) can sometimes feel like a full-time job on its own. Between managing appointments, following up…

