


2025 SEO Updates: Small Tweaks, Big Results for Therapists and Helping Professionals
Search engine optimization (SEO) is never a one-and-done process. What works well today can shift quickly as Google and AI-driven search tools evolve. At Simplified SEO Consulting, we know therapists and other helping professionals don’t want…

Local SEO for Doctors: Why Your Google Business Profile May Be Costing You Patients
Imagine this: a potential patient in your area is searching for a “family doctor near me” or “urgent care in [your city].” Your practice should be showing up. After all, you’ve invested in a website, deliver excellent care, and you’re…

When Rankings Rise but Clicks Drop
If you’ve recently pulled up your website analytics, you may have noticed something strange: your keyword rankings are improving, but your clicks seem to be dropping. For many private practice owners and helping professionals, this can be…

ChatGPT, Google & the Future of Search: What Functional Medicine Doctors Need to Know
Picture this: your patient is bedridden, overwhelmed by a migraine caused by severe congestion. They're shivering uncontrollably, bundled in a sweater despite the summer heat, struggling to explain their symptoms. Bathed in the glow of their…

Should doctors use seo or social media to get more patients?
As a functional medicine doctor, your primary focus is helping patients feel their best, but getting new patients through your doors (or online) can sometimes feel like a full-time job on its own. Between managing appointments, following up…

AI and Your Reputation: Why Monitoring Your Online Reputation with AI Tools Is More Important Than Ever
Artificial intelligence (AI) has transformed the way businesses—and the people behind them—show up online.GEO Is Not Replacing SEO: Why the Future of Website Optimization Needs Both. From generating blog outlines to analyzing search results,…

How SEO Builds Digital Trust for Holistic Health Providers
As a holistic health provider, your mission is to help clients find balance, healing, and well-being. But in an era where most people turn to Google before booking an appointment, your online presence matters just as much as word-of-mouth referrals.
That’s…

How SEO Helps Functional Medicine Providers Build Authority and Trust Online
In today’s digital-first world, your online presence often makes the first impression. For functional medicine providers, that first impression should convey both expertise and trust. Whether you're an integrative health practitioner or a…

SEO for Holistic Health and Wellbeing: 7 Tips to Attract More Aligned Clients
As a holistic health or functional medicine practitioner, you’re not just running a business. You’re offering a service rooted in trust, healing, and whole-person care. But even the most compassionate and skilled providers need to be visible…

Do Helping Professionals Really Need a Social Media Manager? Here’s How Strategic Marketing Can Support Your Practice
As a therapist, coach, or wellness provider, your time is better spent supporting clients, not stressing over Instagram captions or wondering when to post next. Still, social media is often where potential clients first meet you. So, how do…

Top 7 Local SEO Mistakes Doctors Make (and How to Fix Them Fast)
Your patients are searching online for care—but if your practice isn’t optimized for local SEO for doctors, they might never find you.
The truth is, most patients today start their healthcare journey with a Google search. If your competitors…

Eight Months In: The Real Story of Taking Over Simplified SEO Consulting—and What’s Happened Since
My name is Mary, and when my husband Ed and I became the new owners of Simplified SEO Consulting just eight months ago, I stepped into a role that was equal parts exhilarating and intimidating. In less than a year, we’ve kept every member…

Why Medical Practices Struggle with SEO (And How a Consultant Can Help)
When people feel sick, they don’t call your office first, they Google it. They’re looking up symptoms, treatments, and local doctors they can trust. If your practice isn’t showing up in those search results—whether it’s through blogs,…

GEO Is Not Replacing SEO: Why the Future of Website Optimization Needs Both
If you’ve been hearing the buzz about Generative Engine Optimization (GEO) lately, you might also have seen bold claims like “SEO is dead” or “AI is replacing Google.”
For many helping professionals, therapists, coaches, dietitians,…