You’ve heard me talking lately about working smarter.
Now, you may notice I’m not saying “not harder”. Because we’re already working harder! As practice owners, business owners, leaders, parents, caregivers, friends, loved ones…wherever you find yourself in life. If you’re like me, the “harder” probably doesn’t feel like an option right now. So, it’s important to have the right tools to maximize your marketing and SEO efforts. One of the best ways to do this is to make sure your local SEO is shored up. On point. Whatever you want to say.
You’ve heard us talking about Google Business Profiles recently. Of course, nurturing those pages is critical. Another way to take good care of your local SEO is to ensure that your Name, Address, and Phone information (NAP Info) is consistent across the web. Yes, we have a service to assist with this. The incredible and knowledgeable Sterling Humburg-Cage is in charge of our List Management program. He spends time over the course of the 6 months of List Management making sure that the information submitted is not just updated but actually sticks with Google. You know we don’t sell short-term solutions, so we want to make sure Google knows we are serious when these updates are made.
Another piece of the local SEO puzzle is understanding how your business ranks in various parts of your city or local area.
This is where the heatmap comes in. Let’s use Jessica’s private practice as an example. Aspire Counseling of Missouri is located centrally in Columbia, MO. The town she and I both happen to live in. So, if you are in central Columbia, Aspire will show up relatively highly on the “3 pack” or Maps results for Google Places. However, when you go elsewhere in Columbia, other practices that are closer to the search area might show up above Aspire. So, when Jessica searches “Aspire Counseling”, “Counseling Near Me”, or “Trauma Counseling in Mid-Missouri” from her home, her results are going to look different than the results I see when I search for the same keyword or keyphrase from my home.
Even though we live in the same town, we are easily a 20-25 minute drive from each other. Of course, you could drive around town having people on different devices search the same keyword and see how the rankings change. If that sounds like a fun Saturday afternoon to you, go for it! No takers? Not shocked. This is essentially what the Heatmap option using the Premium List Management service can provide. The way we track keywords and key phrases in a limited local area using this tool allows us to see what number the practice will show up on the map at any given point. Pretty cool, huh?
How Does the List Management Heatmap Help with Local SEO?
Personally, I always think that knowledge is interesting. I’m a data nerd, and I love to see information. However, I know that this can also be a hindrance if we are not using the data for any real purpose. So, I find the Premium List Management Heatmap when the data is informing your blogging and other active on-page SEO efforts. For example, if I know that a certain keyphrase isn’t ranking highly in a certain zip code, I can pepper that zip code or nods to those local neighborhoods into my blog post writing or other optimization. Being able to peek in on the heatmap for my clients is also helpful in ensuring that they are not only ranking well in the SERP but also climbing up the rankings in the local map pack as well.
So, what’s the bottom line? 10/10 highly recommend it.
Using the heatmap effectively and as a way to inform your optimization is the way to go if you really want to move the Local SEO needle for an in-person therapy office. If you want more information, please let us know! You can apply for a free consultation, or request a quick free baseline SEO report. You can talk with Winnie or Sterling about your List Management options and get started soon!
Start Improving Your Local Rankings With List Management Services from Simplified SEO Consulting
Using a heatmap is a powerful tool for informing practice owners about how their practice shapes up in their surrounding area. This is why our team is happy to offer support with a list management baseline report for your practice. We are also happy to offer a variety of services to support your private practice SEO. You can start your SEO journey with Simplified SEO Consulting by following these simple steps:
- Apply to work with us to improve your SEO
- Meet with an SEO specialist
- Start improving your in-person SEO presence!
Other Services Offered With Simplified SEO Consulting
Our team knows there are many aspects of SEO that you may need help addressing to improve your private practice website. This is why we offer a variety of SEO services including our Done For You SEO Services and DIY Online SEO Courses. We also offer a 12-week Done With You Intensive SEO Program. Visit our blog to learn more valuable SEO info today!