Entries by Lynsey Heskett

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SEO and Storybrand: Compelling Narratives for Higher Search Rankings

In the rapidly evolving world of digital marketing, SEO (Search Engine Optimization) and storytelling have emerged as two pillars of successful brand promotion. While SEO helps improve a website’s visibility on search engines, storytelling captivates audiences. It engages them emotionally and helps build relationships between your brand and its customers. So, what happens when we […]


4 SEO Tips From a Therapist

By Amanda Holmberg MS LMFT Owner/Therapist, Sexual Wellness Institute    Are you a therapist who is brand new to this whole SEO for therapists thing? As a therapist who is not “techy,” I was surprised at how fast I learned what these three letters meant and why they are so important. SEO = Search Engine […]

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How Blogging is Not Just for SEO

You’re feeling uninspired. Thinking that you’re only blogging for SEO or to boost your rankings. I know I’ve caught myself thinking I’m only writing blogs for SEO and SEO-targeted keywords. However, it’s not true! Blogs are not just for SEO. They have many different purposes and can be used in many ways at your practice! […]