About Lynsey Heskett

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But we are proud to say that Lynsey Heskett contributed 31 entries already.

Entries by Lynsey Heskett

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How Do We Differ from Programs like Confident Copy?

If you’ve been researching ways to improve your website content and make your private practice more visible online, you may have come across Confident Copy by Anna Walker. It’s an excellent program that guides helping professionals through copywriting compelling, client-centered content while also teaching how to implement SEO for private practice owners and metadata. Anna’s […]

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Benefits of Breaking Blogs into Parts

You want to know how to make your blogs more engaging. Well, when it comes to writing blogs for search engine optimization for counselors, it’s important to connect with the reader. That connection with readers keeps them engaged. And, honestly, breaking up your content into parts can make a world of difference. Instead of one […]

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Using H2s Effectively in Blog Post Writing

When writing a blog, the first focus are the words on the page. Of course, those are important as they tell your target audience about your brand, products or services. However, having a well-structured blog post can also make a significant impact on how readers perceive and engage with your content. The often-overlooked tool? H2 […]

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Do Old Blogs Hurt SEO?

Your website is full of blogs that you have proudly written over the years. But now, you’re looking at them and trying to decide if new content should take their place. After all, you want to ensure that your website is optimized for effective for the purpose of SEO marketing for therapists. But also so […]

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A Copywriter’s Best Tips for Writing Blogs that Improve Your SEO

dWriting blogs that improve your SEO can seem intimidating. Especially if you’re not familiar with the specifics of search engine optimization. But with a few strategic tips and a bit of dedication, you can create compelling content. Content that not only resonates with your audience but also enhances your online visibility. Whether you’re focusing on […]

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AI and SEO: How to Write AI-Assisted Copy in a Compelling Way

Writing compelling content can be a challenge, especially when you’re trying to balance the efficiency of AI tools with your authentic voice. Or, maybe you’re trying to copywrite efficiently without AI. As a therapist, your expertise, empathy, and personal touch are irreplaceable. How can you ensure that AI-assisted copy is not only effective but also […]