Preferred Resources for Private Practice Owners

There are so many resources out there for private practice owners these days! It’s hard to know where the best place is to invest your money. What will really help you grow?

While Simplified SEO offers amazing resources for therapists wanting to rank better on Google, we understand there may be additional resources you need as you grow your practice. Here are some resources I recommend, many of which I personally use for my own practice!

Logo & Graphic Design

Oliver Rains Group -> This amazing Graphic Design company is based out of Springfield, MO.  They (specifically Brad Oliver) designed the logo, business cards, and all of the marketing materials for Jessica’s private practice and she enlists their help with this business from time to time as well.  Their work truly is of the highest quality and we can’t recommend them enough!

The Practicery -> Run by a husband and wife team, The Practicery knows how to help therapists with branding!  We’re seeing their logos pop up all over the place & are impressed by what we’ve seen!  We’ve heard raving reviews from some of their fans saying that they really listen to what you’re wanting and go out of their way to make sure you get a logo that really represents your brand.

Hoot Design Co. -> Hoot Design Company is run by a team of people who value mental health and mental wellness. Make sure to ask about their speed branding process!

Website Development

Looking for help building a great private practice website? We know a variety of great website builders who specialize in working with therapists!  We’ve listed a few of our favorites below, but feel free to reach out to us for other suggestions if none of these feel like a fit.

Mulberry -> This team does a fantastic job creating websites for therapists!  They also offer a website evaluation (mention us in the referral for 50% off this service) if you’re contemplating making changes to a current site or can help you make tweaks if your site needs updating but not a full redesign. They make some of the highest quality website’s we’ve seen, they’re excellent working on the technical side of things and are incredibly responsive to client concerns. They build on WordPress and most frequently use a website builder & theme that our team enjoys working with when we optimize. We work regularly with Mulberry and are just very impressed by them!

Kimball Collective -> This is a family run business with one of the owners being a therapist & private practice owner herself. They do great work typically creating SquareSpace websites. They’re easy to work with and also specialize in helping BIPOC or minority run businesses.  As a huge added bonus, they are fluent in Spanish and able to offer copywriting services in Spanish!

Practicery -> A Great Husband/Wife (she’s a therapist!) duo creating Squarespace sites for therapists. Jessica has met Kim & Justin and has seen several of their very creative sites. What an awesome couple! We are also working on a partnership with Practicery where they will incorporate our “wish list” as they build your website so your new site is all ready to be optimized the day it goes live!

Practice Boss -> Melissa offers different levels of support to therapists who want to create a great Squarespace site!

Hoot Design -> Hoot Design Company makes beautiful websites for therapists. They offer both a Sprint Website Build for therapists looking for a great Squarespace website they can maintain themselves that will be perfect for most therapists.  They also offer a Full Website build option that can be on WordPress for therapists who may be in a more competitive market and need a little more intense ongoing developer support with their site.  They are local to Columbia, MO where Simplified is based. 🙂

Private Practice Consulting

We have some AMAZING consultants in this field!!  The truth is we have several we frequently recommend depending on your needs.  So, feel free to send us an e-mail (Jessica@simplifiedseoconsulting.com or Danica@simplifieseoconsulting.com) and tell us a little about what you’re looking for in a coach and we’re happy to point you toward one or two options that sound like they may be a good fit!

Virtual Assistants

Move Forward Virtual Assistants -> Move Forward Virtual Assistants offers many services to take tasks off of your plate as a therapy practice owner. They offer traditional VA services, such as managing phone calls, emails, scheduling, verifying insurance benefits, and data entry. In addition, they offer blog writing services, social media management, and graphic design packages. Alison is a group practice owner herself, so she is in a unique position to create a company to meet the needs of other private practices!

The Productive Therapist -> The Productive Therapist is another VA company owned by a group practice owner. Uriah is all about helping therapists run in a way that is productive and allows them to maintain a good life/work balance. One thing we really like about The Productive therapist is they provide various levels of support including online courses for your in-house VAs (Jessica used this to train her newest assistant at her practice) or full-service VAs if you’re looking to outsource. In other words, they support practices of all sizes & needs.

Service Page Copy Writing

Empathy Copy-> Empathy Copy is an affordable, quick way to generate some great service pages focused on reaching your ideal client.  We recommend using the generator and then reading through to tweak/further customize your new service pages. Even if you take the time to really tweak the content after, having this generate your first draft of a service page will save you a TON of time!  Best of all? you can create unlimited pages, so join for 1-2 months and set aside a good chunk of time to just create all of the pages you need.

Kimball Collective -> This is an amazing family run business. They’re able to offer copywriting in both English & Spanish. In fact, our founder (Jessica) used their services to add a page to her own private practice website in Spanish.

Juliet Austin -> We don’t know her personally but have heard good things.

The Productive Therapist -> The Productive Therapist offers copywriting services and can help you use Storybrand techniques to really create service pages that convert website visitors into clients!

Blog Post Writing

Move Forward Virtual Assistants–> Blogging is SO important for SEO. If you don’t have time or energy to write your own blog posts, this is the next best thing! Move Forward VAs will write you an original blog post that is long enough to help with your SEO. Furthermore, they will work with you to choose topics that target keywords you want to rank for. If you have one of our Gold or Platinum Done-For-You packages, you can just forward them the blog post ideas we send you each month!

Jenni Bedsworth -> Jennie is a personal friend of Jessica’s and as a therapist who also has a degree in journalism, she is uniquely qualified to help write blog posts for private practice websites.

Simplified SEO Consulting -> OR Consider our Blog writing service that focuses on writing fully optimized blog posts that will help you rank better on search engines.

Copy Consultation

The Aided Collective -> Audit copy and content for inclusivity through the lens of LGBTQ+ and ability, as well as a generalist mental health framework. Acknowledging privilege in various areas, Mason has a keen eye for SEO and general copy flow.

Private Practice Paperwork

Having good paperwork that covers all of the legal stuff AND includes the information you want to get from new clients is important.  In a perfect world, we’d each have the time/money/energy to have an attorney help create new paperwork for your practice from scratch. But since many of us don’t, some consultants offer great paperwork packets you can use as a base.

FREE HIPAA form -> Kate & Katie from the Private Practice Startup offer this important form to include in your packet for free.

Paperwork Package -> Kate & Katie’s full paperwork package.  Now, we are an affiliate for this package. But we’re sharing it because we truly think it’s useful. Jessica downloaded the package and used it to update her own private practice paperwork.  Also, use the code “SAVE40” for $40 OFF the BASE PACKAGE or “SAVE80” for $80 OFF the PEAK PACKAGE.

Google Adwords

We often get asked about who we recommend for Google Adwords or if we offer that service. We don’t, because we prefer to really, really, really focus our efforts on being awesome helping therapists with organic SEO.  However, in some situations, it’s helpful to think about both SEO and Adwords.  In those cases, we strongly recommend hiring a professional at least to help you set up, and likely to help you monitor and tweak your campaigns.

Rachel Driver->  Rachel is one of several people in our industry who offer this service.  She’s very knowledgeable, down-to-earth, and cares about getting you a great ROI.

Marketing For Therapists -> Several of our clients have used Marketing for Therapists for Google Adwords and have said great things about their Adwords management services. We think they do great work on Adwords Campaign and we’ve been able to collaborate on our approach for clients using both of our services.

RevKey -> We love working with John and have several collaborations with him on websites at any given time.

Social Media Management

The Productive Therapist -> The Productive Therapist offers social media management services as part of their digital marketing services.

EMDR Consultation

I (Jessica) have fallen in love with EMDR after years of using Prolonged Exposure and Cognitive Processing Therapy. Don’t get me wrong, I’m not throwing my old trauma therapies out the door but I love having EMDR as an added resource. Someday I’ll have time to go through the whole certification process, but in the meantime, there are two amazing EMDR consultants I follow now that I’m fully trained and using EMDR myself:

Marisol Erlacher -> Marisol is full of knowledge & insight when it comes to EMDR!  She is culturally sensitive and understands the whole person including the impact of childhood trauma and attachment concerns. She’s experienced providing support and consultation to EMDR therapists and her kindness comes through in every conversation leaving you feeling motivated & excited to see your next client.

Dana Carretta -> Dana and Jessica met at Slow Down School in 2018 and quickly bonded over a passion for providing high-quality trauma therapy.  She is now offering EMDR consultation and Jessica personally follows her through social media and her mailing list. She has a way of explaining some of the more complicated EMDR concepts in really relatable ways.

Facebook Groups

My Private Practice Tribe -> This group provides a TON of great information about running a private practice.  Amanda, the administrator, does videos with tips on things such as filling your daytime slots, using social media, and more.  I highly recommend joining this group!

Treat Yourself!

Grocer’s Daughter Chocolate -> Our team recently had a virtual chocolate tasting with Jody from Grocer’s Daughter Chocolate. So yummy! And, we learned so much about the social and ecological impact of cacao practices. Treat yourself! You deserve it.