Mary Walker, M.A., M.S.
Simplified SEO Consulting Owner
MA in Psychology, MS in Marketing
(She/Her Pronouns)
Hi, I’m Mary Walker—a passionate professional, proud mom of five amazing kids (ages 22, 18, 17, 15, and 13), and someone who believes in living a life filled with learning, creativity, and connection.
I hold Master’s degrees in both Digital Marketing and Psychology, blending strategy with a deep understanding of human behavior. This unique combination not only drives my work as the owner of Simplified SEO Consulting, but also helps me connect with people on a personal level—whether they’re clients, family, or friends.
When I’m not helping professionals grow their businesses through SEO, you’ll likely find me unwinding with my favorite hobbies: crocheting intricate patterns, diving into a good book, or watching football. I’ll admit—I’m more than a little obsessed with the game and rarely miss a chance to cheer on my favorite team!
Life with five kids has taught me patience, perseverance, and the value of showing up for the people who matter most. I approach everything I do—whether it’s work, family, or personal goals—with the same commitment and heart.
At my core, I believe in finding balance, building meaningful connections, and continuing to grow—both personally and professionally. Thanks for stopping by and learning a little about me!
Ed Walker
Simplified SEO Consulting Co-Owner
(He/Him Pronouns)
Hi, I’m Ed—Navy Veteran, data geek, and co-owner of Simplified SEO Consulting. I’ve spent over 30 years working in IT, and if there’s one thing I’ve learned, it’s that data doesn’t lie. I love working with numbers, spreadsheets, and analysis—basically, all the things most people run from.
I also know that business isn’t just about numbers—it’s about people. That’s why at Simplified SEO Consulting, I focus on making sure things run smoothly behind the scenes, helping our team work efficiently while creating a business culture that actually values people. My role is mostly data and operations, but at the end of the day, it’s all about helping businesses grow the right way—strategically and sustainably.
Outside of work, I’m a husband, stepdad to five amazing kids, and an animal lover. Our house is run by four dogs and a tortoise (and, if I’m being honest, they probably call the shots). I’m also a proud geek—whether it’s gaming, analyzing data just for fun, or creating spreadsheets no one asked for, I’m happiest when I’m diving into something interesting.
At the end of the day, I believe in data-driven decisions, the power of a good sense of humor, and the fact that businesses can succeed while still treating people like human beings.
Winnie Youger-Rash, B.A.
Vice President of SEO Operations
(She/Her Pronouns)
Winnie has a degree in Psychology and Business Administration from the Westminster College- Fulton, MO. Previously, her passion for helping others has led to her work in Emergency Dispatching. She is excited to bring that drive and passion to the Simplified Team and continue helping others in the mental health field.
At Simplified Winnie enjoys knowing that she is helping clients reach a therapist who can cater to their specific needs and vis versa. Her goal as a SEO Specialist is to help spread awareness for mental health by connecting practices to their ideal clients.
Winnie likes to spend her spare time with her husband and two dogs, Kent (a Boxer Pitbull mix) and Gadot (Newfoundland). Whenever possible she loves to travel, striving to explore and see as many countries and states as possible. She plans to take many more trips with her husband in the future.
Vishaun Jones, B.A.
Business Operations Specialist
(She/Her Pronouns)
Vishaun earned her Bachelor’s Degree in Humanities with a minor in Information Technology from Florida State University. With her extensive experience in administrative roles, Vishaun is the perfect person to assist you with any questions you may have about our services. Whether you need help getting started or want to make updates to your Data Dashboard or have questions about billing, Vishaun is always happy to help.
When she’s not busy being an Executive Assistant, Vishaun is busy running her own small brick-and-mortar store on the island of Jamaica. Her entrepreneurial spirit and attention to detail make her an invaluable member of our team. With Vishaun by your side, you can rest assured that all of your questions and concerns will be addressed promptly and professionally.
Sterling Humburg-Cage, B.A.
Mental Health SEO Specialist, Technical SEO Coordinator
(He/Him Pronouns)
Sterling would best describe himself as determined, empathetic, and trustworthy. As a member of 2020’s graduating class from the University of Missouri, he is no stranger to needing to adapt to the world’s changes! Now, Serling is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist. He’s a life-long learner, striving to continue growing both professionally and personally.
Having participated in everything from 6 theater productions with the MU Theatre Department, to his involvement with the McNair Scholars program during his senior year, Sterling is driven to succeed. Now, Sterling serves as an SEO specialist helping to improve both on-page and off-page elements to help clients thrive. His technical expertise also allows him to find solutions in a quick, efficient manner. In his free time, Sterling enjoys gaming, reading, traveling, and spending time with family.
Brianna Joplin, B.A.
Lead Mental Health SEO Specialist
(She/Her Pronouns)
Brianna earned her Bachelor’s degree in Social Services from Hannibal-LaGrange University. She hopes to continue her education and pursue her Master’s degree.
Her goal for working as an SEO Specialist for Simplified SEO Consulting is to help mental health professionals connect with their ideal clientele so they are able to receive the help they need to lead healthier and happier lives.
In her free time Brianna loves to spend time with her husband and cat Samwise, read historical fiction & mystery novels, and visit new places. She has had the opportunity to travel to ten different countries and is always planning her next adventure!
Olivia Ferguson, BSW
Mental Health SEO Specialist
(She/Her Pronouns)
Olivia earned her bachelor’s degree in Social Work from Central Michigan University. She hopes to pursue her Master’s degree one day but for now, she is focused on advocating for mental health so individuals can live their best life! As an advocate and SEO consultant, she is excited to work with mental health professionals and guide them toward working with their ideal clients!
Outside of work, you can find Olivia taking her dog on a hike or snuggling up on the couch with her two cats! She also loves to read at local coffee shops, listen to self-help podcasts, and spend time with her loved ones.
Alexandria Swierski
Mental Health SEO Specialist
(She/Her Pronouns)
Alexandria is highly experienced in behavior analysis, mental health, and digital marketing. Before joining Simplified, she worked as a Registered Behavior Technician, where she found fulfillment in helping clients achieve their goals and grow as individuals.
Now, as an SEO Specialist at Simplified, Alexandria is passionate about helping mental health professionals connect with the people who need them most. She uses data-driven strategies to make essential resources easier to find, bridging the gap between professionals and potential clients. Dedicated to staying ahead of SEO trends, Alexandria continuously adapts to the evolving digital landscape.
In her free time, Alexandria enjoys spending time with her family, working with animal rescues, and searching for the perfect iced latte. She is committed to making a positive impact by staying reliable and compassionate in everything she does.
Carey Faircloth
Mental Health SEO Specialist
(She/Her Pronouns)
Carey has a Bachelor’s in Psychology, a Master’s in Business Administration, and an extensive background in writing and editing. She’s excited to bring her experience to Simplified in hopes of helping therapists expand their reach and overall success.
Carey has written, edited, optimized, and published articles for various platforms. Some of her previous work includes creating educational content for psychology and business studies. She also wrote and optimized various blogs and service pages for mental health facilities. As an e-commerce editor, she learned first-hand how beneficial SEO can be when trying to reach a specific client base.
When she isn’t working, Carey enjoys playing games with her family, fine-tuning new recipes, or trying out her latest natural skincare find. She also loves anything creative and sees art as a healthy outlet and a useful therapeutic tool.
Lynsey Heskett, B.A.
SEO Content Specialist
(She/Her Pronouns)
Lynsey earned her bachelor’s degree in Psychology and Communications from the University of Missouri-Columbia. Before coming to work for Simplified SEO Consulting, she worked for the pediatric neuropsychology team as a Psychology Technician at the University of Missouri. During her time as a Psychology Technician, she learned the importance of providing excellent customer service and how important seeing the correct provider can be. She hopes to bring the same level of customer satisfaction to Simplified SEO Consulting.
At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way.
In her free time, Lynsey loves to spend time with her husband, and toddler going to parks, going on hikes, or trying out various ice cream locations. Lynsey loves to read various types of literature and play various types of video and board games. She hopes to continue to meet her goal of 25 books a year and to play new games that she has yet to discover.