The Simplified SEO Consulting team specializes in helping mental health professional get their small business websites to the first page of Google!  Our SEO specialists understand the unique needs of counseling websites. Read on to learn more about your SEO guides.

Jessica Tappana MSW, LCSW

Group Practice Owner & Simplified SEO Consulting Founder
(She/Her Pronouns)

As a successful group therapy practice owner herself, Jessica Tappana understands the importance of marketing your practice and getting your name out to the right potential clients.  A well-ranking website has been Jessica’s number one marketing tool for her Columbia, MO counseling practice. In fact, she went from nonexistent to a thriving 5 therapist group practice in 18 months!  Now, Jessica enjoys helping other practice owners like you watch their websites soar up through the pages of search engines. Since July 2018, Jessica has helped a growing number of websites move up through the ranks of Google. Jessica is proud to say that she’s helped therapists around the country from more rural areas to really competitive areas to some of the largest metropolitan areas in the country reach the first page of Google for some of their keywords. Most clients report significant growth in their practice in the months after they get to the first page and several clients have even had to move to larger office spaces within 6 months of beginning SEO work with Simplified SEO. In her spare time (what’s that?), Jessica loves to spend time outside or travel with her husband and two kiddos.

Danica Wolf, MSW

Director of SEO Services
(She/Her Pronouns)

Danica is a life-long learner and self-described business strategy nerd. She is a talented writer and content strategist with multiple interests. You may meet Danica on a consult call, hear from her when you become a client, or meet during your onboarding call! Either way, if you have a “Done For You” SEO package with us, you’ll probably meet Danica soon. As the supervisor of our SEO Specialist Team, Danica gets to support all of our clients’ websites, often doing what she calls “SEO 2.0” to get the best possible results. Danica is also our primary instructor for both 12-Week Done-With-You SEO Intensive Training and the quarterly SEO Mastermind cohort. Finally, if you are an Alumni of our SEO services, you will also see Danica on bi-weekly Alumni Office Hours calls!

For over a decade, Danica served as an Adjunct Faculty Member for the MU School of Social Work and the Lincoln University Department of Social Work. Her campus work focused on trauma, sexual violence, relationship violence, stalking, Social Work skills, violence prevention, and survivor advocacy. Off-campus, Danica owns and operates Harmony Birth Services, a full-spectrum doula agency in Columbia, Missouri. Blending trauma work and birth work has been a passion since giving birth to her oldest child in 2013. Now a mother of two, Danica loves the freedom of self-employment and remote work while the kiddos are small. She loves music, exploring local parks and trails, and creating beautiful gifts in her “craft corner”. Over the years, Danica has seen the benefit of great SEO and is thrilled to help other helping professionals get great results, too!

Kaite Ritchie, B.A.

Done-For-You Coordinator and Executive Administrative Assistant
(She/Her Pronouns)

Kaite earned her Bachelors Degree in Psychology from Stephens College in Columbia, Missouri. Before becoming our Administrative Assistant at Simplified, she actually worked for Jessica at her private practice in Columbia called Aspire Counseling. As an Intake Coordinator, she learned the importance of getting therapist’s connected with the right client and the power that SEO has when it comes to getting calls and emails from potential clients. She uses that experience to assist our team in offering our clients the best service possible!

You might hear from Kaite when you have questions about getting started with our services, want to make an update to your Data Dashboard, and she is the voice behind our monthly and quarterly newsletters as well! When she’s not assisting us at Simplified, Kaite works as a freelance photographer and enjoys experimenting with old-school film cameras.

Headshot of Kaite, Done-For-You SEO Coordinator at Simplified SEO Consulting for therapist websites in the United States, United Kingdom, Canada, and beyond.

Jasmine Jaquess, B.S. Exercise Science, MA CMHC Candidate (Nov 2022)

Mental Health SEO Specialist, Content Writer, Client Success Coordinator
(She/Her Pronouns)

Jasmine is a counselor in training at Northwestern University. She is actively seeing clients in practicum. She is an SEO Specialist and the Client Success Specialist at Simplified. Jasmine has interests in eating disorders, body image issues, Kinesiology, health coaching, and trauma work. Currently, she is an ACE Certified Health Coach and looks forward to becoming a Clinical Mental Health Counselor and Master’s Level Health Coach in the future. Previously, she also received her Bachelor’s in Exercise Science and has a Psychology minor from Truman State University in Kirksville, MO. Jasmine is committed to being an advocate in the mental health world and wants to support people of color, low SES communities, adult adoptees, and individuals dealing with trauma. Jasmine believes that by sharing her story and standing up for what she believes, she can help empower individuals struggling to find their own voice to discover it for themselves.

Since joining the Simplified team, Jasmine’s favorite part of being a part of Simplified is writing copy for clients and helping meet the needs of new clients. The exciting part of the consultation team is meeting people from various walks of life and helping them understand how SEO can enhance their business and goals.

Outside of working with Simplified, you can find Jasmine hiking, making lavender lattes, cooking new and exotic foods, or just enjoying the company of friends most likely while eating. If you’re looking for more information on our services, Jasmine is your person. She works as our Client Success Specialist and will help you understand the best course of action for your website and provides recommendations from the start. Learn about us with a 30-minute consultation call to determine the best path for your SEO journey!

Sterling Humburg-Cage, B.A.

Mental Health SEO Specialist, Local SEO Coordinator
(He/Him Pronouns)

Sterling would best describe himself as determined, empathetic, and trustworthy. As a member of 2020’s graduating class from the University of Missouri, he is no stranger to needing to adapt to the world’s changes! Now, Serling is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist. He’s a life-long learner, striving to continue growing both professionally and personally.

Having participated in everything from 6 theater productions with the MU Theatre Department, to his involvement with the McNair Scholars program during his senior year, Sterling is driven to succeed. Now, Sterling serves as an SEO specialist helping to improve both on-page and off-page elements to help clients thrive. His technical expertise also allows him to find solutions in a quick, efficient manner. In his free time, Sterling enjoys gaming, reading, traveling, and spending time with family.

Photo of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!
SEO Specialist for mental health therapist websites, Winnie. Copywriting for SEO and trauma specialist for private practice SEO.

Winnie Youger-Rash, B.A

Mental Health SEO Specialist
(She/Her Pronouns)

Winnie has a degree in Psychology and Business Administration from the Westminster College- Fulton, MO. Previously, her passion for helping others has led to her work in Emergency Dispatching. She is excited to bring that drive and passion to the Simplified Team and continue helping others in the mental health field.

At Simplified Winnie enjoys knowing that she is helping clients reach a therapist who can cater to their specific needs and vis versa. Her goal as a SEO Specialist is to help spread awareness for mental health by connecting practices to their ideal clients.

Winnie likes to spend her spare time with her husband and two dogs, Kent (a Boxer Pitbull mix) and Gadot (Newfoundland). Whenever possible she loves to travel, striving to explore and see as many countries and states as possible. She plans to take many more trips with her husband in the future.

Mary Emily Miller, MA

Mental Health SEO Specialist
(She/Her Pronouns)

Mary would describe herself as hardworking, passionate, and a lifelong student of the world! She has a BA in Behavioral Science from WIU, an MA in General Psychology from NCU and is currently working on her MS in Digital Marketing at SNHU with an expected graduation date of 2023. She is driven and prides herself on her organizational skills and is excited to bring her unique skill set to the Simplified Team.

This position combines her two passions, Mental Health and Marketing, and Mary loves knowing that she is helping connect practitioners with their ideal clients. She understands how important mental health is to overall well-being and loves sharing her knowledge and expertise with clients so they can be as successful as possible in their endeavors.

In her spare time, you will find Mary at home with her fiancé, five children, three dogs, and three cats. Her house is a zoo but she wouldn’t have it any other way. Mary likes to read, game, and spend quality time with the ones she loves. It doesn’t get much better than that!

Picture of the author. Simplified SEO Consulting is here to help you navigate the world of Analytics and SEO. Learn more here.
Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey Heskett, B.A.

SEO Content Specialist
(She/Her Pronouns)

Lynsey earned her bachelor’s degree in Psychology and Communications from the University of Missouri-Columbia. Before coming to work for Simplified SEO Consulting, she worked for the pediatric neuropsychology team as a Psychology Technician at the University of Missouri. During her time as a Psychology Technician, she learned the importance of providing excellent customer service and how important seeing the correct provider can be. She hopes to bring the same level of customer satisfaction to Simplified SEO Consulting.

At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way.

In her free time, Lynsey loves to spend time with her husband, and toddler going to parks, going on hikes, or trying out various ice cream locations. Lynsey loves to read various types of literature and play various types of video and board games. She hopes to continue to meet her goal of 25 books a year and to play new games that she has yet to discover.

Alexandria Samuels- Ross, PhD

Mental Health SEO Specialist
(She/Her Pronouns)

Alexandria earned her Bachelor’s Degree in Psychology from South Carolina State University in 2012. Afterwards, she earned her Master’s Degree in Clinical Mental Health Counseling in 2016. Then she went on to earn her Doctoral Degree in Human Service in the summer of 2022.

Alexandria has 10 years in the mental health field in a variety of settings across the United States. She is currently a grant reviewer for the Substance Abuse and Mental Health Association. She is also an ABA therapist serving the Autism Spectrum Disorder Population and a crisis/emergency screener delivering timely care in various hospitals in MO. Alexandria loves networking and meeting different people from all walks of life. Alexandria’s mission is to continue raising awareness for mental health and advocating for Autism. During Alexandria’s spare time, she enjoys exercising, spending time with her husband and son, and discovering new vegan meals to cook!


Photo of Alexandria, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.
Photo of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.

Brianna Joplin, B.A.

Mental Health SEO Specialist
(She/Her Pronouns)

Brianna earned her Bachelor’s degree in Social Services from Hannibal-LaGrange University. She hopes to continue her education and pursue her Master’s degree.

Her goal for working as an SEO Specialist for Simplified SEO Consulting is to help mental health professionals connect with their ideal clientele so they are able to receive the help they need to lead healthier and happier lives. 

In her free time Brianna loves to spend time with her husband and cat Samwise, read historical fiction & mystery novels, and visit new places. She has had the opportunity to travel to ten different countries and is always planning her next adventure!


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