The Simplified SEO Consulting team is comprised of highly qualified SEO specialists. One distinguishing feature of our team is that all our SEO specialists hold degrees and experience in mental health. This distinctive background equips us with a profound understanding of the specific requirements and sensitivities of mental health websites, enabling us to tailor our SEO strategies to best serve you as a mental health professional.

When you partner with Simplified SEO Consulting, you can be assured that your SEO journey will be in the hands of experienced professionals who truly grasp the intricacies of your field. Read on to discover the insights and support our SEO guides can offer to enhance your online presence and reach a wider audience.



Headshot of Jessica Tappana showing her in a green dress with the ocean in the background. She owns a private pay psychotherapy practice that relies heavily on SEO marketing. She is also an international speak on SEO for private practice owners having spoken in Kentucky, California, Spain, Colorado and Georgia.

Jessica Tappana MSW, LCSW

Group Practice Owner & Simplified SEO Consulting Founder
(She/Her Pronouns)

As a successful group therapy practice owner herself, Jessica Tappana understands the importance of marketing your practice and getting your name out to the right potential clients.  A well-ranking website has been Jessica’s number one marketing tool for her Columbia, MO counseling practice. In fact, she went from nonexistent to a thriving 5 therapist group practice in 18 months!  Now, Jessica enjoys helping other practice owners like you watch their websites soar up through the pages of search engines. Since July 2018, Jessica has helped a growing number of websites move up through the ranks of Google. Jessica is proud to say that she’s helped therapists around the country from more rural areas to really competitive areas to some of the largest metropolitan areas in the country reach the first page of Google for some of their keywords. Most clients report significant growth in their practice in the months after they get to the first page and several clients have even had to move to larger office spaces within 6 months of beginning SEO work with Simplified SEO. In her spare time (what’s that?), Jessica loves to spend time outside or travel with her husband and two kiddos.

Danica Wolf, MSW

Chief Operating Officer
(She/Her Pronouns)

Danica is a life-long learner and self-described business strategy nerd. She is a talented writer and content strategist with multiple interests. You may meet Danica on a consult call, hear from her when you become a client, or meet during your onboarding call! Either way, if you have a “Done For You” SEO package with us, you’ll probably meet Danica soon. As the supervisor of our SEO Specialist Team, Danica gets to support all of our clients’ websites, often doing what she calls “SEO 2.0” to get the best possible results. Danica is also our primary instructor for both 12-Week Done-With-You SEO Intensive Training and the quarterly SEO Mastermind cohort. Finally, if you are an Alumni of our SEO services, you will also see Danica on bi-weekly Alumni Office Hours calls!

For over a decade, Danica served as an Adjunct Faculty Member for the MU School of Social Work and the Lincoln University Department of Social Work. Her campus work focused on trauma, sexual violence, relationship violence, stalking, Social Work skills, violence prevention, and survivor advocacy. Off-campus, Danica owns and operates Harmony Birth Services, a full-spectrum doula agency in Columbia, Missouri. Blending trauma work and birth work has been a passion since giving birth to her oldest child in 2013. Now a mother of two, Danica loves the freedom of self-employment and remote work while the kiddos are small. She loves music, exploring local parks and trails, and creating beautiful gifts in her “craft corner”. Over the years, Danica has seen the benefit of great SEO and is thrilled to help other helping professionals get great results, too!

Photo of Danica Wolf, MSW and Chief Operating Officer of Simplified SEO Consulting on a cruise ship overlooking the ocean. She is a multipassionate entrepreneur and international educator and speaker on SEO for private practice owners having spoken in Oregon, Washington, Missouri, Spain, Florida, Kansas, Illinois, and beyond.

Headshot for Vishaun Jones, Executive Administrative Assistant for Simplified SEO Consulting specializing in helping therapists get to the top of Google and other search engines.

Vishaun Jones, B.A.

Executive Administrative Assistant
(She/Her Pronouns)

Vishaun earned her Bachelor’s Degree in Humanities with a minor in Information Technology from Florida State University. With her extensive experience in administrative roles, Vishaun is the perfect person to assist you with any questions you may have about our services. Whether you need help getting started or want to make updates to your Data Dashboard or have questions about billing, Vishaun is always happy to help.
When she’s not busy being an Executive Assistant, Vishaun is busy running her own small brick-and-mortar store on the island of Jamaica. Her entrepreneurial spirit and attention to detail make her an invaluable member of our team. With Vishaun by your side, you can rest assured that all of your questions and concerns will be addressed promptly and professionally.

Sterling Humburg-Cage, B.A.

Mental Health SEO Specialist, Local SEO Coordinator
(He/Him Pronouns)

Sterling would best describe himself as determined, empathetic, and trustworthy. As a member of 2020’s graduating class from the University of Missouri, he is no stranger to needing to adapt to the world’s changes! Now, Serling is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist. He’s a life-long learner, striving to continue growing both professionally and personally.

Having participated in everything from 6 theater productions with the MU Theatre Department, to his involvement with the McNair Scholars program during his senior year, Sterling is driven to succeed. Now, Sterling serves as an SEO specialist helping to improve both on-page and off-page elements to help clients thrive. His technical expertise also allows him to find solutions in a quick, efficient manner. In his free time, Sterling enjoys gaming, reading, traveling, and spending time with family.

Photo of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!
SEO Specialist for mental health therapist websites, Winnie. Copywriting for SEO and trauma specialist for private practice SEO.

Winnie Youger-Rash, B.A

Mental Health SEO Specialist
(She/Her Pronouns)

Winnie has a degree in Psychology and Business Administration from the Westminster College- Fulton, MO. Previously, her passion for helping others has led to her work in Emergency Dispatching. She is excited to bring that drive and passion to the Simplified Team and continue helping others in the mental health field.

At Simplified Winnie enjoys knowing that she is helping clients reach a therapist who can cater to their specific needs and vis versa. Her goal as a SEO Specialist is to help spread awareness for mental health by connecting practices to their ideal clients.

Winnie likes to spend her spare time with her husband and two dogs, Kent (a Boxer Pitbull mix) and Gadot (Newfoundland). Whenever possible she loves to travel, striving to explore and see as many countries and states as possible. She plans to take many more trips with her husband in the future.

Mary Emily Miller, MA

Mental Health SEO Specialist
(She/Her Pronouns)

Mary would describe herself as hardworking, passionate, and a lifelong student of the world! She has a BA in Behavioral Science from WIU, an MA in General Psychology from NCU and is currently working on her MS in Digital Marketing at SNHU with an expected graduation date of 2023. She is driven and prides herself on her organizational skills and is excited to bring her unique skill set to the Simplified Team.

This position combines her two passions, Mental Health and Marketing, and Mary loves knowing that she is helping connect practitioners with their ideal clients. She understands how important mental health is to overall well-being and loves sharing her knowledge and expertise with clients so they can be as successful as possible in their endeavors.

In her spare time, you will find Mary at home with her fiancé, five children, three dogs, and three cats. Her house is a zoo but she wouldn’t have it any other way. Mary likes to read, game, and spend quality time with the ones she loves. It doesn’t get much better than that!

Mary, Mental Health SEO Specialist, outside over the ocean smiling. Mary is a technical SEO Specialist for mental health counseling and therapy websites in the United States, United Kingdom, Canada, and beyond.
Lynsey, SEO Content Writer for Simplified SEO Consulting. Providing copywriting for therapists in the United States, Canada, United Kingdom, and beyond.

Lynsey Heskett, B.A.

SEO Content Specialist
(She/Her Pronouns)

Lynsey earned her bachelor’s degree in Psychology and Communications from the University of Missouri-Columbia. Before coming to work for Simplified SEO Consulting, she worked for the pediatric neuropsychology team as a Psychology Technician at the University of Missouri. During her time as a Psychology Technician, she learned the importance of providing excellent customer service and how important seeing the correct provider can be. She hopes to bring the same level of customer satisfaction to Simplified SEO Consulting.

At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way.

In her free time, Lynsey loves to spend time with her husband, and toddler going to parks, going on hikes, or trying out various ice cream locations. Lynsey loves to read various types of literature and play various types of video and board games. She hopes to continue to meet her goal of 25 books a year and to play new games that she has yet to discover.

Brianna Joplin, B.A.

Mental Health SEO Specialist
(She/Her Pronouns)

Brianna earned her Bachelor’s degree in Social Services from Hannibal-LaGrange University. She hopes to continue her education and pursue her Master’s degree.

Her goal for working as an SEO Specialist for Simplified SEO Consulting is to help mental health professionals connect with their ideal clientele so they are able to receive the help they need to lead healthier and happier lives. 

In her free time Brianna loves to spend time with her husband and cat Samwise, read historical fiction & mystery novels, and visit new places. She has had the opportunity to travel to ten different countries and is always planning her next adventure!


Photo of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.

Mental Health SEO Specialist Christian Cevallos

Christian Cevallos, B.S., B.A.

Mental Health SEO Specialist
(He/Him Pronouns)

Christian earned his bachelor’s degree in psychology from the University of Central Florida in 2022 and had previously earned a bachelor’s degree in journalism with a minor in photography from the University of Kentucky in 2018. As a military brat, Christian has traveled to many countries but spent the majority of his years in Kentucky before moving to Florida after graduating college. 

Being able to use both his degree in psychology and his degree in journalism is something that excites Christian as it allows him to look at things from multiple lenses which he feels can create a better experience for all. Christian loves to learn new things and actively seeks to understand how different people think to better understand the motivations people have.

Christian has a love for baseball, which has turned into an obsession that stems from his grandfather. Christian also loves horror movies, longboarding, and listening to music in his free time.



Olivia Ferguson, BSW

Mental Health SEO Specialist
(She/Her Pronouns)

Olivia earned her bachelor’s degree in Social Work from Central Michigan University.  She hopes to pursue her Master’s degree one day but for now, she is focused on advocating for mental health so individuals can live their best life! As an advocate and SEO consultant, she is excited to work with mental health professionals and guide them toward working with their ideal clients!

Outside of work, you can find Olivia taking her dog on a hike or snuggling up on the couch with her two cats! She also loves to read at local coffee shops, listen to self-help podcasts, and spend time with her loved ones.

Olivia Ferguson, Mental Health SEO Specialist