The Simplified SEO Consulting team specializes in helping mental health professional get their small business websites to the first page of Google!  Our SEO specialists understand the unique needs of counseling websites.

Jessica Tappana MSW, LCSW

A picture of Jessica Tappana, a mental health counselor and the owner of Simplified SEO Consulting helping small business owners learn search engine strategies.

Group Practice Owner & Simplified SEO Consulting Founder

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As a successful group therapy practice owner herself, Jessica Tappana understands the importance of marketing your practice and getting your name out to the right potential clients.  A well-ranking website has been Jessica’s number one marketing tool for her Columbia, MO counseling practice. In fact, she went from nonexistent to a thriving 5 therapist group practice in 18 months!  Now, Jessica enjoys helping other practice owners like you watch their websites soar up through the pages of search engines. Since July 2018, Jessica has helped a growing number of websites move up through the ranks of Google. Jessica is proud to say that she’s helped therapists around the country from more rural areas to really competitive areas to some of the largest metropolitan areas in the country reach the first page of Google for some of their keywords. Most clients report significant growth in their practice in the months after they get to the first page and several clients have even had to move to larger office spaces within 6 months of beginning SEO work with Simplified SEO. In her spare time (what’s that?), Jessica loves to spend time outside or travel with her husband and two kiddos.

Danica Wolf, MSW

Photo of woman looking at camera | Danica Wolf, MSW | Mental Health SEO Specialist | Columbia, MO

Director of SEO Services, Content Writer

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Danica Wolf successfully completed the WordPress for beginners course by Yoast SEO! Danica is a life-long learner and self-described business strategy nerd. She is a talented writer and content strategist with multiple interests.

For nearly a decade, Danica has been an Adjunct Faculty Member for the MU School of Social Work. Her campus work focuses on trauma, sexual violence, relationship violence, stalking, Social Work skills, violence prevention, and survivor advocacy. Off-campus, Danica owns and operates Harmony Birth Services, a full-spectrum doula agency in Columbia, Missouri. Blending trauma work and birth work has been a passion since giving birth to her oldest child in 2013. Now a mother of two, Danica loves the freedom of self-employment and remote work while the kiddos are small. She loves music, exploring local parks and trails, and creating beautiful gifts in her “craft corner”. Over the years, Danica has seen the benefit of great SEO and is thrilled to help other helping professionals get solid results, too!

Cory Moss, B.A.

Mental Health SEO Specialist, Content Writer, Social Media Coordinator

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Photo of SEO specialist Cory Moss smiling in grey sweater \ Simplified SEO Consulting As a passionate advocate for many benefits of counseling, Cory takes her role as a mental health SEO specialist very seriously. Therefore, she feels that it is important that talented private practice owners and therapists are able to reach their target clients quicker on Google and other search engines. Cory will go the extra mile to make sure our Simplified SEO clients rank higher on Google. Cory graduated with her B.A. in Psychology from Columbia College and is really excited to use her mental health knowledge in this capacity. As a new mother, Cory enjoys the flexibility that working remotely affords her while “filling her bucket” professionally helping others get great SEO results.


Alyssa Kohne, BSW

Mental Health SEO Specialist, Content Writer, Training Coordinator

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Alyssa is a tenacious go-getter and applies these qualities in her role as a mental health SEO specialist. She believes in the magic someone feels when they find the “perfect” therapist.

Alyssa is in the Advanced Placement Master of Social Work program at Mizzou. She is currently pursuing the clinical track.  In addition to graduate school, Alyssa works at the intimate partner violence shelter in her community. She splits her time between providing clients direct services and assisting in the administrative functioning of the organization. She is also a research assistant for a professor in the School of Social Work. Currently, they are evaluating the effectiveness of self-monitoring interventions for kiddos with behavioral issues. In addition, she is an SEO Specialist!  Previously, she was a student clinician at the Integrated Behavioral Clinic (IBHC). The IBHC is a student-run clinic that provides free mental health services to individuals throughout the state who are underinsured or do not have insurance. Her professional interests include providing services to survivors of intimate partner violence, treatment for disordered cognitions surrounding food and body image, and all things trauma. Alyssa really enjoys interacting with clinicians throughout the country and increasing her knowledge about the clinical interventions they provide.

Jasmine Jaquess, B.S. Exercise Science, MA Candidate

Photo of woman looking at camera | Mental Health SEO Specialist | Columbia, MO

Mental Health SEO Specialist, Content Writer, Client Success Coordinator

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Jasmine is a counselor in training at Northwestern University. She is an SEO specialist and the Client Success Specialist at Simplified. Jasmine has interests in holistic health, health coaching, and trauma work. Previously, she also received her Bachelor’s in Exercise Science and has a psychology minor from Truman State. Jasmine is committed to being an advocate in the mental health world and wants to make a difference with low SES communities as she works to provide better mental health resources to others. Her favorite part of being a part of Simplified is being able to talk to potential clients about their website needs. Jasmine lives for the big wins when her clients are able to get more traffic to their website through SEO, and in turn, they get to help their people. In her free time, you can find Jasmine reading and drinking lattes, or black tea.

Sterling Humburg-Cage, B.A.

Photo of man looking at camera | Mental Health SEO Specialist | Columbia, MOMental Health SEO Specialist, Alumni Care Coordinator

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Sterling would best describe himself as determined, empathetic, and trustworthy. As a member of 2020’s graduating class from the University of Missouri, he is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist. Having participated in everything from 6 theater productions with the MU Theatre, to his involvement with the McNair Scholars program during his senior year, he strives to continue growing both professionally and personally.

Olivia Bahr, BSW

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Mental Health SEO Specialist

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Olivia is committed to advocating for high-quality accessible mental health services. As a recent graduate of the University of Missouri’s Bachelor of Social Work program, Olivia understands the power of the therapeutic relationship. She is excited to work with Search Engine Optimization in order to connect individuals with the therapists they are searching for, allowing them to begin their healing journey.

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