Learn the basics of SEO for Mental Health Private Practices Start Here

The Simplified SEO Consulting team specializes in helping mental health professional get their small business websites to the first page of Google!  Our SEO specialists understand the unique needs of counseling websites. Read on to learn more about your SEO guides.

Jessica Tappana MSW, LCSW

Group Practice Owner & Simplified SEO Consulting Founder
(She/Her Pronouns)

As a successful group therapy practice owner herself, Jessica Tappana understands the importance of marketing your practice and getting your name out to the right potential clients.  A well-ranking website has been Jessica’s number one marketing tool for her Columbia, MO counseling practice. In fact, she went from nonexistent to a thriving 5 therapist group practice in 18 months!  Now, Jessica enjoys helping other practice owners like you watch their websites soar up through the pages of search engines. Since July 2018, Jessica has helped a growing number of websites move up through the ranks of Google. Jessica is proud to say that she’s helped therapists around the country from more rural areas to really competitive areas to some of the largest metropolitan areas in the country reach the first page of Google for some of their keywords. Most clients report significant growth in their practice in the months after they get to the first page and several clients have even had to move to larger office spaces within 6 months of beginning SEO work with Simplified SEO. In her spare time (what’s that?), Jessica loves to spend time outside or travel with her husband and two kiddos.

Danica Wolf, MSW

Director of SEO Services and Content Writer
(She/Her Pronouns)

Danica is a life-long learner and self-described business strategy nerd. She is a talented writer and content strategist with multiple interests. You may meet Danica on a consult call, hear from her when you become a client, or meet during your onboarding call! Either way, if you have a “Done For You” SEO package with us, you’ll probably meet Danica soon. As the supervisor of our SEO Specialist Team, Danica gets to support all of our clients’ websites, often doing what she calls “SEO 2.0” to get the best possible results.

For nearly a decade, Danica has been an Adjunct Faculty Member for the MU School of Social Work. Her campus work focuses on trauma, sexual violence, relationship violence, stalking, Social Work skills, violence prevention, and survivor advocacy. Off-campus, Danica owns and operates Harmony Birth Services, a full-spectrum doula agency in Columbia, Missouri. Blending trauma work and birth work has been a passion since giving birth to her oldest child in 2013. Now a mother of two, Danica loves the freedom of self-employment and remote work while the kiddos are small. She loves music, exploring local parks and trails, and creating beautiful gifts in her “craft corner”. Over the years, Danica has seen the benefit of great SEO and is thrilled to help other helping professionals get great results, too!

Cory Moss, B.A.

Mental Health SEO Specialist, Content Coordinator, Social Media Coordinator
(She/Her Pronouns)

As a passionate advocate for the many benefits of counseling, Cory takes her role as a mental health SEO specialist very seriously. Therefore, she feels that it is important that talented private practice owners and therapists are able to reach their target clients quicker on Google and other search engines. Cory will go the extra mile to make sure our Simplified SEO clients rank higher on Google.

Cory graduated with her B.A. in Psychology from Columbia College and is really excited to use her mental health knowledge in this capacity. As a new mother, Cory enjoys the flexibility that working remotely affords her while “filling her bucket” professionally helping others get great SEO results. Cory is now our Content Coordinator, so you may get to talk copywriting and content with her soon!

Alyssa Kohne, BSW, MSW Candidate (May 2021)

Mental Health SEO Specialist, Content Writer, Training Coordinator
(She/Her Pronouns)

Alyssa is a tenacious go-getter and applies these qualities in her role as a mental health SEO specialist. She believes in the magic someone feels when they find the “perfect” therapist.

Alyssa is in the Advanced Placement Master of Social Work program at Mizzou. She is currently pursuing the clinical track.  In addition to graduate school, Alyssa works at the intimate partner violence shelter in her community. She splits her time between providing clients direct services and assisting in the administrative functioning of the organization. She is also a research assistant for a professor in the School of Social Work. Currently, they are evaluating the effectiveness of self-monitoring interventions for kiddos with behavioral issues. In addition, she is an SEO Specialist!  Previously, she was a student clinician at the Integrated Behavioral Clinic (IBHC). The IBHC is a student-run clinic that provides free mental health services to individuals throughout the state who are underinsured or do not have insurance. Her professional interests include providing services to survivors of intimate partner violence, treatment for disordered cognitions surrounding food and body image, and all things trauma. Alyssa really enjoys interacting with clinicians throughout the country and increasing her knowledge about the clinical interventions they provide.

Jasmine Jaquess, B.S. Exercise Science, MA CMHC Candidate (Nov 2022)

Mental Health SEO Specialist, Content Writer, Client Success Coordinator
(She/Her Pronouns)

Jasmine is a counselor in training at Northwestern University. She is an SEO Specialist and the Client Success Specialist at Simplified. Jasmine has interests in holistic health, health coaching, and trauma work. Currently, she is an ACE Certified Health Coach and looks forward to becoming a clinical level health coach and or integrated health specialist. Previously, she also received her Bachelor’s in Exercise Science and has a Psychology minor from Truman State University in Kirksville, MO. Jasmine is committed to being an advocate in the mental health world and wants to make a difference with low SES communities as she works to provide better mental health resources to others. She believes that her past experiences will help others work through their own narrative. By sharing her story and standing up for what she believes, Jasmine hopes to make a difference for those who struggle to find their own voice.

Since joining the Simplified team, Jasmine’s favorite part of being a part of Simplified is being able to talk to potential clients about their website needs. She truly loves hearing the background and passion that many mental health professionals have about providing quality care to clients.  Jasmine lives for the big wins when her clients are able to get more traffic to their website through SEO, and in turn, they get to help their people. Jasmine also dapples in copywriting and really enjoy’s writing about holistic health topics and trauma. In her free time, you can find Jasmine reading, working out, and drinking lattes, or black tea. If you’re looking for more information on our services, Jasmine is your person. Our Client Success Specialist will help you understand the best course of action for your website and provides recommendations from the start. Learn about us with a 30-minute consultation call to determine the best path for your SEO journey!

Sterling Humburg-Cage, B.A.

Mental Health SEO Specialist, Alumni Care Coordinator
(He/Him Pronouns)

Sterling would best describe himself as determined, empathetic, and trustworthy. As a member of 2020’s graduating class from the University of Missouri, he is no stranger to needing to adapt to the world’s changes! Now, Serling is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist. He’s a life-long learner, striving to continue growing both professionally and personally.

Having participated in everything from 6 theater productions with the MU Theatre Department, to his involvement with the McNair Scholars program during his senior year, Sterling is driven to succeed. Now, Sterling serves as our Alumni Care Coordinator, helping those who have “graduated” from our SEO programs continue to maintain the amazing work they’ve done to grow rankings. In his free time, Sterling enjoys gaming and spending time with family.

Photo of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!

Olivia Bahr, BSW

Mental Health SEO Specialist, Content Writer
(She/Her Pronouns)

Olivia is committed to advocating for high-quality accessible mental health services. As a recent graduate of the University of Missouri’s Bachelor of Social Work program, Olivia understands the power of the therapeutic relationship. She is a skilled content writer and optimizer, getting the best possible results for her clients in many of the nation’s most difficult markets.

Olivia loves to work with Search Engine Optimization in order to connect individuals with the therapists they are searching for. When clients find a therapist who fits their unique style and needs, the healing journey can finally begin. Olivia enjoys visiting the mountains and hanging out with her dog in her free time. She is thrilled to be started graduate school for Social Work in 2021.

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