What Makes an SEO Company Right for Therapists?

Finding the right SEO company when you’re a therapist in private practice isn’t always easy. You might already know you need SEO support leading you on your own Google search. Maybe you’ve Googled “SEO services for therapists” or “therapist SEO company” but the results weren’t what you thought. They left you feeling overwhelmed or unsure who actually gets what you do. The thing is, not every SEO company is built with counselors in mind. And that matters more than you think. Because it’s not just about getting traffic. It’s about getting found by the right people, and making sure your website reflects the depth and nuance of your work.

Why Therapists Need a Specialized SEO Approach

Your work is relational and about building a connection. It’s warm, often tender. To sum it up, it’s not cold and sterile, it’s human. That’s what your website content needs to reflect. However, a lot of SEO companies take a one-size-fits-all approach. They tend to focus on technical checklists and high-volume keywords yet don’t really ask or focus on what your ideal client actually needs to hear. You might hear things like “SEO is SEO, it doesn’t matter what your industry is,” or “as long as you’re using high-volume keywords, it’ll work.” But that’s not entirely true. Keywords do matter, don’t get me wrong. But if they’re not paired with intentional language, clinical understanding, and relevance to your niche? They will not connect with the right people.

So, yes all of that does matter. For example, let’s say you’re a trauma therapist working with religious deconstruction. Or you support high-achieving women dealing with burnout and people-pleasing. Those are layered, emotionally charged experiences. If your SEO company doesn’t understand your niche, then the content they write might feel off, too vague, too salesy, or too shallow to connect. And if the wording is off, your ideal client won’t stick around, even if they find you. This is where a therapist SEO company makes all the difference.

Red Flags When Choosing an SEO Company for Counselors

So how do you know when an SEO company might not be the right fit? Here are a few red flags:

Promising “fast” or “guaranteed” first-page rankings.
They don’t ask about your specialties, approach, or target audience.
Content feels robotic or generic, as if it could haven been written for anyone.
Prioritizing traffic volume over engagement or conversion.
Don’t explain what they’re doing or why it matters.

These red flags aren’t just annoying, they can waste your time and money. Worse, they can lead to SEO and content that doesn’t reflect you or support your business goals. And often, the lack of transparency only adds to the frustration. Some SEO companies aren’t forthcoming about what they don’t know, and they may avoid asking clarifying questions so you won’t notice. But when your provider won’t admit gaps in understanding, it breaks trust. And if they skip involving you in the process, the content often ends up sounding off, missing the mark, and ultimately turning potential clients away.

What to Look for in a Therapist SEO Company

A good SEO company for counselors understands that your website isn’t just a marketing tool, it’s an extension of the work you do. Your website is a place for ideal clients to learn, feel heard, and begin building trust with you before they ever reach out. And it needs to reflect that work with clarity and intention. All so your potential clients not only find you, but feel understood the moment they land on your site. Here’s what to look for:

A thoughtful SEO company will ask about your ideal client, your clinical approach, and your niche.
Your content should sound like you, not like a marketing robot.
They need to understand how people search for therapy and how that varies depending on your specialty.
A solid SEO strategy includes structure, internal linking, and intentional keyword placement.
You want someone who offers blog strategy or done-for-you copywriting tailored to your goals.
Keyword research only works when paired with content that feels genuine and helpful.
Progress should be measured by meaningful data: impressions, rankings, and actual consults—not just pageviews.

A therapist-specific SEO company isn’t guessing at what works, instead they’re building strategy from a place of insight, not assumptions. At Simplified SEO Consulting, we work closely with you. Our goal is to understand the unique voice of your practice, your clinical focus, and the kinds of clients you hope to reach. We take all of this and translate it into an SEO plan that reflects your values, your expertise, and the language your ideal clients actually connect with.

What Happens When an SEO Company Doesn’t Understand Your Practice?

What happens if your SEO provider doesn’t understand types of therapy? Or how search intent and clinical language need to work together to attract the right clients? Then your SEO strategy may look fine on paper, but underperform in practice. You absolutely might rank for certain terms, however if the content isn’t aligned with your ideal client’s experience or language? You won’t get impressions, clicks, calls, or conversions. SEO isn’t just about stuffing keywords (we highly recommend not to do that). It’s about creating a strategy that aligns your content with what your clients are actually searching for and how they think about their struggles and goals.

SEO that’s built only on keywords can miss the intent of your website’s message. When that happens, it’s really apparent to ideal clients. Now, you may still see impressions or rankings. But if the language doesn’t resonate with your ideal client, you’re not building connection or trust. At Simplified SEO Consulting, we approach things differently. We don’t just optimize for search, when we write your content, we write with your audience in mind. That means taking the time to understand your voice, your clinical lens, and what your ideal client needs to hear. Because SEO is about more than visibility. It’s about making sure you’re found, and chosen.

SEO Services for Therapists Should Be Collaborative, Not Cookie-Cutter

A strong SEO strategy for therapists is both technical and relational. You bring the clinical expertise and client insight, while your SEO company should bring structure, research, and optimization. But the best results happen when those two pieces work together. That’s why always say that your content should sound like you. Even if you didn’t write it! When we support your SEO, we use your notes, your tone, and your specialties to write content that feels aligned but is also built to perform. But content is only one part of SEO.

The structure of your website, the way we use internal links, technical site health, and how we approach on-page SEO all play a role in long-term success. Whether you’re writing blogs on perfectionism, optimizing service pages for trauma therapy, or building cornerstone content around burnout recovery, we make sure your SEO strategy has a strong foundation.

The Technical Side of a Strong SEO Strategy

That foundation includes thoughtful keyword integration, clean site architecture, internal linking, mobile optimization, and meta descriptions that speak to both your client and search engine intent. At Simplified SEO Consulting, our team combines expert-level optimization with thoughtful collaboration. And when needed, copywriting as an add-on. Because SEO that actually works isn’t just about technical wins or keywords; it’s about strategy that’s aligned with your practice and built to support your long-term growth.

How the Right SEO Company Supports Your Ideal Client Journey

Good SEO doesn’t just bring in more traffic. It helps the right people find you, and take that next step. That’s why we prioritize:

Using real search phrases your ideal clients are actually typing into Google.
Setting up strong internal linking so your site is easy to navigate and encourages exploration.
Optimizing technical SEO elements like site speed, mobile responsiveness, and page structure.
Making sure your cornerstone topics reflect your values and specializations.

And when you add on copywriting support with Simplified SEO Consulting, we take it a step further. We write content that feels like you and supports the client journey from search to contact. When a therapist SEO company gets this right, your website becomes more than just a digital business card. It becomes a trusted resource. Rather, a place where potential clients start to feel understood, even before they meet you.

Why We Do Things Differently at Simplified SEO Consulting

We’ve heard from so many therapists who were burned by other companies. Maybe they paid for blog content that didn’t sound like them. Or their SEO strategy focused too much on numbers and not enough on people. We’ve occasionally even had people share that the company they hired wouldn’t tell them what they were doing. No reports, no updates, and no explanation of their strategy. That’s why our SEO services for therapists are rooted in clarity, transparency, and long-term strategy. We want you to feel confident in what’s happening behind the scenes. But also know and trust that the work being done is aligned with both your goals and your values.

Whether you’re:

Brand new to SEO and want a personalized roadmap
Looking for blog support that reflects your voice and goals
Ready for a done-for-you SEO package that takes it all off your plate

We’re here to help you show up online in a way that actually feels like you. However, we don’t believe in quick wins or generic content. We believe in building something that lasts, and that feels true to the work you’ve already done in your practice.

You Deserve an SEO Partner Who Gets It

Choosing the right SEO company as a therapist isn’t about flashy marketing promises or who ranks highest in a Google search. It’s about finding a team that understands your clinical lens, values transparency, and knows how to align strategy with the real work you’re doing in the therapy room.

At Simplified SEO Consulting, we know what it takes to help therapists show up online with clarity and confidence. If you’re looking for an SEO company for counselors that sees the full picture—strategy, intention, and humanity—we’d love to be your team. Because SEO is about more than rankings. It’s about helping the right clients find the support they’re already looking for, and making sure your voice is part of that conversation.

Wondering If a Therapist SEO Company Could Actually Understand Your Practice?

At Simplified SEO Consulting, we’re not just another SEO agency, we’re a therapist SEO company that gets what you do. From technical optimization to content that speaks your clients’ language, we build strategies rooted in collaboration, clarity, and your clinical lens. No matter whether you’re just getting started with SEO or looking to strengthen what you already have. We’ll help you show up online in a way that’s aligned, intentional, and effective. Let us take the guesswork out of SEO, so your website can do what it’s meant to do, connect with the people who need your help.

Schedule Your Consult!
Learn About Our Team!
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Let’s build something sustainable, together.

Additional SEO & Marketing Services at Simplified SEO Consulting

Whether you’re just starting out or refining a long-term strategy, we offer therapist-centered services to meet you where you are. From SEO to content to social media, our goal is to support your growth with tools that actually make a difference. Want expert insight without doing it all yourself? Try a Strategy Session or our SEO Consulting Package. Need ongoing support? Our Maintenance and Done-for-You Programs help you stay visible and consistent. Prefer to outsource writing? Our Stand-Alone Copywriting Services deliver content that reflects your voice and connects with ideal clients. Looking to build your presence beyond your website? Our Social Media Strategy Sessions help you align your online voice with your clinical work, and our Social Media Package provides done-for-you posts to keep you active and engaging.

Wherever you’re starting, we’re here to walk with you—so you can spend more time focused on your clients, and less time figuring out how to market to them.

About the Author

Lynsey is the SEO Content Specialist at Simplified SEO Consulting. She partners with therapists and online therapy practices to craft copy that sounds like you, reaches your ideal clients, and supports long-term SEO strategy. Whether you’re requesting a service page, a blog post, or a complete site refresh through our stand-alone copywriting services, Lynsey helps you translate your clinical voice into content that connects, and converts.

With your notes and insight guiding the process, the final result still feels like your words. It might feel unfamiliar at first, but it’s one of the most effective ways to take writing off your plate without sacrificing quality or connection. And when paired with strong SEO, that content does more than fill a page, it becomes a tool for building trust and visibility online.

July 10, 2025/0 Comments/by Lynsey Heskett

SEO Basics, SEO Tips

Formatting Therapy Blogs for Clients and Search Engines: A Visual SEO Guide

When you sit down to write a therapy blog, chances are you’re thinking about how to connect with your clients. You want your words to convey a sense of helpfulness, validation, and information. But there’s another important reader you may not be thinking about — Google.

If you’ve ever wondered how to make your writing more visible online, the answer often comes back to search engine optimization for counselors. Balancing readability for humans with clarity for search engines is what makes a blog truly effective. At Simplified SEO Consulting, we often hear questions like, “How do I make sure my blog is both client-friendly and SEO-friendly?”

The answer lies in how you format your blog. Formatting is one of the simplest yet most powerful ways to support search engine optimization for counselors, while also ensuring your posts are engaging and easy to navigate for potential clients.

This guide will walk you through the basics of blog formatting for SEO, how it impacts your visibility, and how to create a beautiful reading experience for both your clients and Google.

Why Formatting Matters for SEO and Client Experience

Formatting isn’t just about aesthetics. It’s about making your content scannable, accessible, and easy for both people and search engines to understand.

When someone clicks on your blog, you have just seconds to show them that they’re in the right place. A giant wall of text? That’s overwhelming. But a clean, organized post with clear headings, short paragraphs, and visual breathing room? That feels welcoming and easy to read.

At the same time, Google’s crawlers scan your page structure to determine what your content is about. That structure directly influences how your post ranks in search results. In short, better formatting leads to better search engine optimization for counselors.

Key Formatting Tips for Better SEO (And Happier Readers)

Here’s how to format your therapy blogs in a way that supports SEO for mental health professionals, while still feeling warm, approachable, and client-centered.

1. Use Clear Heading Hierarchies (H1, H2, H3)

Headings are your best friend. They organize your content into bite-sized sections, making it easier for readers to skim and for Google to understand what your blog covers.

H1 should only be used for the blog title.
H2s break your blog into major sections.
H3s are used for sub-points or details within a section.

2. Keep Paragraphs Short and Sweet

Most readers are skimming, not reading every word. Stick to 2-4 sentences per paragraph when possible. This improves readability and keeps people engaged longer, a good signal to Google that your content is helpful.

3. Use Bullet Points and Numbered Lists

Whenever you’re sharing steps, lists, or examples, turn them into bullet points or numbered lists. Google loves structured data, and so do your clients.

For example:

Improve your page speed.
Add relevant internal links.
Use descriptive image alt text.

These small tweaks boost SEO marketing for therapists and make your content easier to digest.

4. Add Relevant Internal Links

Linking to other pages or blogs on your website isn’t just helpful for readers. It’s a key part of search engine optimization for counselors.

Internal links help Google understand how your pages connect and what topics you’re an expert in. Plus, it keeps visitors on your site longer, giving them more chances to explore your services.

5. Break Things Up With Images

A blog with images feels more inviting than one that’s just blocks of text. Whether it’s a stock photo, a graphic, or a quote image, adding visuals creates natural pauses for the reader.

Don’t forget to use alt text for every image. This is a simple SEO win and improves accessibility too.

6. Include a Clear Call to Action (CTA)

Every blog should gently guide your reader toward a next step. Whether it’s reaching out for a free consultation, reading another post, or exploring your services, the CTA should be clear, friendly, and aligned with the tone of your post.

This not only supports your marketing goals but also contributes to a positive user experience — something search engines are increasingly prioritizing.

The Importance of Formatting & Search Engine Optimization for Counselors

Formatting might seem like a small detail, but it plays a big role in search engine optimization for counselors. When your blogs are easy to read, organized, and structured well, you’re not just helping Google understand your content. You’re making it easier for the people who need your services to feel supported, informed, and ready to reach out.

If you’re feeling unsure about how to implement these formatting strategies, or how to take your SEO to the next level, you don’t have to figure it out alone. Our team of SEO specialists are here to help.

Ready to Grow Your Practice With Better SEO?

Learning how to format your blogs for both clients and search engines is one of the most impactful steps you can take toward improving your website’s visibility. You don’t have to be an SEO expert to make meaningful progress. Small changes, like adjusting your headings, organizing your content, and adding the right keywords, can make a big difference over time.

At Simplified SEO Consulting, we specialize in helping therapists and counselors feel confident about their online presence. Whether you’re learning the basics of search engine optimization for counselors or looking for support with ongoing content creation, we’re here to help.

Getting started is simple:

Schedule a free consultation to talk through your SEO and blogging goals.
Get personalized feedback on how to optimize your blogs, site structure, and overall SEO strategy.
Build long-term visibility so more of your ideal clients can find the support you offer.

You don’t have to figure this out alone. With the right guidance, formatting blogs for SEO becomes a tool to serve both your practice and the clients who are searching for you. You can also find us on Instagram and Facebook.

You Deserve an SEO Strategy That Supports Your Content and Your Growth

Learning how to format blogs for SEO is just one piece of the puzzle. Search engine optimization for counselors isn’t a quick fix or a one-time project. It’s an ongoing process that combines high-quality content, strong formatting, and a long-term strategy designed to help your practice grow sustainably.

Whether you want help with content creation, technical optimization, or building a plan you can follow on your own, we’ve got options to meet you where you are:

Done-For-You SEO Services: We take care of everything from keyword research and page formatting to ongoing performance tracking and data-driven updates. Your blogs and website pages stay optimized, relevant, and client-focused.
DIY SEO Courses: Prefer to write your own blogs but need help learning how to optimize them? Our courses guide you through SEO basics, content formatting, keyword placement, and interpreting your website’s data.
SEO Strategy Packages: We create a customized plan that shows you exactly how to improve your site’s content, blog structure, and overall SEO presence, tailored to your practice’s goals.
SEO Consulting: Get expert advice on blog strategy, keyword use, site structure, or troubleshooting drops in traffic. This is perfect if you enjoy DIY but want a second set of eyes.
Technical SEO & Local SEO: Beyond content, we help ensure your site loads quickly, is easy for Google to crawl, and shows up in local search results and map listings — crucial for therapy practices.
SEO Copywriting Services: If writing isn’t your thing (or you’re just too busy), we write fully optimized blog posts, service pages, and website copy that balance readability for clients with effective SEO.

About the Author: A Mental Health SEO Specialist

Alex is an SEO specialist who partners with private practice owners to help them show up where their clients are searching. She’s passionate about making SEO feel approachable and doable, breaking big concepts into manageable steps. Her goal is simple: to help therapists and counselors grow sustainable, long-term visibility online without the overwhelm.

Want to learn how search engine optimization for counselors can help more of your ideal clients find you? Schedule a free consultation with our team. We’d love to support you as you grow your practice online.

July 1, 2025/0 Comments/by Alexandria Swierski

SEO Basics, SEO Tips

Don’t Just Rank—Resonate: How We Optimize Pages With Your Ideal Client in Mind

In the world of Search Engine Optimization (SEO), it’s easy to get caught up in the numbers. Rankings, traffic, and keyword counts are often the focus. But for therapists, attracting more clicks isn’t the end goal. It’s about connecting with potential clients—those who are actively searching for support and will resonate with your approach to therapy.

That’s where intentional SEO strategy makes all the difference. At Simplified SEO Consulting, we believe it’s not enough to just help you rank. We help you connect with your ideal client with every step of the optimization process.

Why It’s Important To Identify Your Ideal Client

Your ideal client is the person you most want to reach and help. Someone whose needs, personality, and goals align closely with your strengths as a therapist. Maybe it’s high-achieving women struggling with anxiety, or couples facing communication breakdowns. Identifying this person isn’t just a marketing tactic. It informs your voice, messaging, and the very structure of your website.

When your content speaks directly to your ideal client, it creates an immediate sense of understanding and safety. Instead of broad or clinical language, your pages can reflect the words and concerns your clients actually use. That clarity is not only good for the reader, but it’s also great for SEO. Search engines are increasingly prioritizing content that demonstrates real relevance and value to users.

Keyword Research Grounded In Real Client Language

Effective keyword research for therapist websites starts by listening. What phrases do your clients frequently use in session? How do they describe their pain, fears, and hopes? Phrases like “I keep having panic attacks at night” offer insight into the real-life queries your potential clients are typing into Google.

Our SEO specialists go beyond generic keywords like “anxiety therapy” or “counseling services” to identify long-tail keywords that match client language and search intent. These specific phrases are less competitive and more likely to attract clients who are ready to engage. Using resources like Answer the Public, Keyword Finder, and Google’s ‘People Also Ask’ section, we gather data that allows us to ensure your content is not only SEO-friendly but also emotionally attuned.

Page Content That Builds Trust and Connection

Your website content should do more than inform—it should connect. When you sign up for our add-on or stand-alone copywriting services, we focus on writing copy that sounds like a conversation with a trusted guide. That means leading with empathy, using validating language, and addressing the reader’s pain points in a way that feels human and grounded.

This efficient style of SEO copywriting balances strategic keyword usage with compassionate storytelling. Instead of opening a page with “We offer cognitive behavioral therapy for anxiety,” we might begin with, “You’re tired of lying awake at night with a racing mind, wondering if you’ll ever feel calm again.” This shift helps potential clients feel seen, understood, and motivated to reach out, which is the true measure of a successful therapy website.

On-Page SEO That Supports The Client Journey

Beyond the words on the page, we optimize structure and layout to support the way potential clients naturally navigate your website. This includes thoughtful use of headings and subheadings (H1s, H2s, and H3s) to guide readers through the content, as well as strategic internal linking that helps them explore related services or resources.

We also optimize for mobile responsiveness, authoritative backlinks, and clear calls to action. Every design and content choice is made with your ideal client in mind: What would they find helpful? What would make them feel safe? What would encourage them to schedule that first appointment? SEO isn’t just about visibility, but also usability and emotional resonance.

Local SEO That Makes You More Discoverable

For private practice therapists, location matters. Clients often search for help close to home, using search terms like “grief counseling near Charlotte, NC” or “child therapist in Phoenix.” Local SEO ensures that your practice appears in those vital location-based searches.

When optimizing your content, we embed location-specific keywords throughout your site to attract users in your area. Location indicators are even useful for online-only practices, as targeting specific regions can increase your website’s ranking on Google. By showing up in local results, you’re not just easier to find—you become a trusted presence in your own community.

Ongoing Optimization Informed By Human Behavior

SEO is never one-and-done. We use analytics tools to monitor how real people interact with your website: Which keywords are attracting the most traffic? Which pages do users visit most? Where do they click? How long do they engage? These insights help us refine your content and layout so that it’s always aligned with client needs.

While we monitor your rankings, we also adjust keyword strategies as trends evolve and work with you to develop subsequent SEO plans. But through any changes, one thing remains constant: our commitment to centering your ideal client. Our approach to SEO is about helping the right people feel welcomed, supported, and empowered to take the next step in their healing journey.

Final Thoughts from a Mental Health SEO Specialist

While getting your website to rank well on Google is great, our ultimate goal is to ensure your content resonates with your ideal clients. We strive for meaningful engagement with people who are actively seeking support. That’s why we approach SEO with heart and strategy, combining search visibility with emotional connection. Because when your content resonates, it not only ranks—it changes lives.

If you’re ready to create a website that speaks directly to your ideal client and brings more of the right people into your practice, we’d love to help. Reach out today to learn more about our SEO services tailored for therapists and other helping professionals.

Let Us Help You Connect With Your Ideal Clients

It’s not enough to just show up in search results—you need your content to speak directly to the people you’re best equipped to help. At Simplified SEO Consulting, we help private practice owners rank higher on Google while connecting with their ideal clients. Through strategic, empathetic SEO, we make sure your message is clear, compelling, and targeted to those who need your services most. Start building deeper connections through your website by following these simple steps:

Schedule a free consultation with Simplified
Meet with one of our experienced SEO specialists
Optimize your site to attract and convert your ideal clients

Let’s transform your online presence into a powerful tool for meaningful client connection.

Explore Other Services With Simplified SEO Consulting

At Simplified SEO Consulting, we offer a diverse suite of services tailored to meet the unique needs of private practice owners who want to be found by their ideal clients. Whether you’re looking to completely delegate your SEO efforts or prefer to stay in control with expert guidance, we provide flexible options to match your goals and workflow.

Our Done-For-You SEO service is perfect for those who want a hands-off approach. Our team takes care of everything from crafting a keyword plan to optimizing each page for better visibility. If you’d rather take charge of your own SEO journey, our DIY Online SEO Courses provide practical, easy-to-follow lessons so you can confidently improve your rankings at your own pace.

If you’re seeking clarity and direction, our SEO Strategy Package delivers a personalized game plan tailored to your specific niche, location, and growth objectives. For therapists who need help overcoming particular SEO challenges, our SEO Consulting Package offers in-depth reviews and actionable recommendations from our experienced specialists.

We also provide Technical SEO to enhance your website’s backend performance, Local SEO to increase your presence in local searches, and Stand-Alone Copywriting services to help your site speak clearly and persuasively to both search engines and prospective clients.

Want to learn more about effective SEO strategies? Head over to our SEO blog for expert tips, deep dives, and fresh ideas that empower private practice owners like you to thrive online.

About the Author

Carey is a Mental Health SEO Specialist at Simplified SEO Consulting. With a background in psychology and business, she aims to help therapists and private practice owners get the best ROI from their SEO efforts. While she loves optimizing websites and has a knack for writing and editing, her favorite part of her role is getting to know each client individually. When she isn’t working, she loves spending time with her family and doing anything creative.

Looking for extra support? Schedule a consultation with our team so we can help you grow your practice and attract your ideal clients.

June 26, 2025/0 Comments/by Carey Faircloth

SEO Basics, SEO Tips

How In-Depth On-Page SEO Helps You Attract More of Your Ideal Clients

When it comes to getting your therapy practice in front of more of the right people, a beautiful website alone isn’t enough. Even a well-written service page may not perform well if Google can’t easily understand what your page is about. That’s where in-depth on-page SEO comes in. It helps Google (and potential clients) better understand your content, so they’re more likely to find you when they’re searching for help.

Let’s explore how on-page SEO works and why going beyond the basics can make a real difference in attracting more of your ideal clients.

What Is On-Page SEO?

On-page SEO refers to the process of optimizing individual pages on your website, such as your homepage, service pages, blog posts, and contact page, so that they rank higher in search results. Think of it as helping Google get a clear picture of what each page is about, so it can match your content with the right search queries.

Unlike off-page SEO (like backlinks or Google Business Profile optimization), on-page SEO happens directly on your website. It includes things like keywords, formatting, internal links, headers, image optimization, and overall content quality.

Why It Matters for Therapists and Private Practice Owners

Many therapists want to attract clients who are a good fit, whether that means clients looking for trauma-informed care, couples therapy, anxiety treatment, or support during major life transitions. In-depth on-page SEO helps ensure your website communicates this clearly to both Google and your future clients.

By optimizing your site well, you’re more likely to show up in search results when someone types something like “trauma therapist in Portland” or “anxiety therapy for professionals.” Without on-page SEO, Google may miss the connection between your services and those searches.

Key Elements of Strong On-Page SEO

Let’s break down the components of in-depth on-page SEO that can make the biggest difference for your therapy website.

1. Clear, High-Quality Content

Start with well-written content that speaks directly to your ideal client. Your content should reflect how you help, who you help, and what your unique approach looks like. Don’t just list your services—talk about how those services help your clients feel better, find clarity, or feel more connected.

It’s also helpful to make your content easy to read. Avoid long paragraphs and clinical jargon. Even if your clients are highly educated, they may not be familiar with therapy-specific language. Write the way you’d explain something to a client during a first session—warm, clear, and grounded.

2. Use of Keywords (Without Overdoing It)

Keywords are the phrases people type into Google when looking for a therapist. Using these words throughout your page helps Google connect your content with those searches.

The key is to use them naturally. For example, if you specialize in therapy for high-functioning anxiety, that phrase might show up in your headings, introduction, and a few more times throughout the page. But your writing should still feel natural and human.

3. Thoughtful Headers (H1, H2, H3)

Your headers help structure your content and help Google understand it too. Every page should have one H1 tag (usually your page title), followed by H2s and H3s to organize sections and sub-sections.

For example, an H2 might say “How Anxiety Affects High Achievers,” and the text underneath would expand on that idea. A related H3 might say “Signs of High-Functioning Anxiety,” which breaks the topic down even further. This hierarchy not only helps with SEO, but it also makes your page easier to skim and digest.

4. Optimized Title Tags and Meta Descriptions

Your title tag and meta description are what show up in Google search results. These pieces of text don’t appear on your webpage itself, but they can greatly influence whether someone clicks through to your site.

Make sure your title tag includes a key phrase and clearly explains what the page is about. Your meta description should invite someone to learn more—think of it as a short preview of what they’ll find if they click.

5. Internal and External Links

Internal links help connect related pages on your website. For example, if you have a blog post about parenting teens, you could link to your family therapy service page. These links help Google understand how your site is structured, and they keep visitors engaged longer.

External links, on the other hand, point to other credible websites. Linking to trusted sources (such as the American Psychological Association, the CDC, or research-based articles) adds credibility and shows Google your site is connected to valuable content elsewhere.

6. Image Optimization

Images make your website more engaging, but they also present an SEO opportunity. Use images that are relevant to your content, and be sure to:

Name the image file with keywords (e.g., anxiety therapy in Little Rock, AR | anxiety therapist)
Add descriptive alt text
Compress image file sizes to avoid slow page loading

These small steps can improve your site’s performance and user experience.

7. Readability and Accessibility

Readability doesn’t mean dumbing things down—it means making your content accessible to a wider audience. Aim for shorter sentences, everyday language, and plenty of white space. Break up large chunks of text with headers, bullet points, and visuals. The easier it is to read your page, the more likely someone is to stay on it—and eventually reach out.

On-Page SEO in the Bigger Picture

On-page SEO is just one piece of the puzzle. It works best when paired with other strategies like keyword research, off-page SEO (like backlinks), and local SEO (like your Google Business Profile). But if your on-page SEO is weak, the rest won’t carry as much weight. Google needs clear, optimized content to fully understand and trust your site.

Why On-Page SEO Matters for Therapists

In-depth on-page SEO may feel overwhelming at first, but it’s one of the most powerful tools you have to connect with the right clients. By clearly communicating what you offer—and organizing your website in a way that both humans and search engines can understand—you make it easier for people to find the support they’re looking for.

If you’re serious about growing your practice and want to reach more of your ideal clients, starting with on-page SEO is a smart and sustainable move.

Attract More of Your Ideal Clients with Simplified SEO Consulting

Ready for your website to work for you? At Simplified SEO Consulting, we help therapists, private practice owners, and other helpers optimize their content with proven on-page SEO strategies—so you can show up in search results, build trust, and connect with the clients who need you most. Here’s how to get started:

Schedule a free SEO consultation
Collaborate with an experienced SEO expert
Improve your rankings and reach more of your ideal clients!

Additional SEO Services

At Simplified SEO Consulting, we provide a range of services designed to elevate your online presence and help your website perform at its best. Whether you’re seeking full-service SEO help or prefer a more hands-on learning experience, there’s an option that fits your needs.

Our Done-For-You SEO Services handle everything from targeted keyword research to on-page content optimization—so you can stay focused on supporting your clients while we take care of the behind-the-scenes SEO work. If you’re more of a DIYer, our DIY SEO Online Courses are packed with practical strategies and training to help you confidently manage your own SEO journey. Looking for something uniquely tailored to your goals? Our SEO Strategy Package offers a custom plan built just for you. If you just need expert input here and there, our SEO Consulting Package is perfect for getting personalized advice on specific challenges.

We also offer Technical SEO to improve how your site functions, Local SEO to increase visibility in your geographic area, and Stand-Alone Copywriting for high-quality, keyword-optimized content that engages and converts visitors. Want to learn more about SEO? Our blog is full of helpful insights and tips created specifically for therapists looking to strengthen their digital presence and connect with more of their ideal clients.

About The Author

Brianna is a skilled Mental Health SEO specialist known for her ability to optimize therapist websites and work closely with private practice owners to reach their SEO goals. She’s driven by a passion for simplifying SEO—translating complex strategies into manageable, step-by-step actions that truly move the needle. With strong attention to detail and a client-centered approach, Brianna strives to deliver a smooth, supportive SEO journey that equips practice owners with the knowledge and confidence to grow their online presence.

Ready to boost your visibility? Schedule a consultation with our team and start moving your practice forward today!

June 24, 2025/0 Comments/by Brianna Joplin

SEO Basics

SEO Is Self-Care for Your Business: Let Us Handle the Heavy Lifting

As a therapist, you probably say some version of this every day: “Take care of yourself. Listen to what your body and mind need. Set boundaries. Ask for help.”

You remind your clients that self-care isn’t selfish—it’s necessary. It helps them show up more fully in their lives, their relationships, and their healing.

But when it comes to your own business? That same mindset is easy to forget.

Running a private practice means you’re constantly holding space for others while also trying to manage intake calls, paperwork, marketing, and a never-ending inbox. And when your schedule is already packed, it’s tempting to push the business-y stuff, like SEO, way down the to-do list.

We get it. SEO can feel like a mystery, or worse, like something only “techy” people understand.

But here’s the thing: when your website is working for you (instead of just existing), it becomes a powerful act of support. One that gives you breathing room. And that keeps you from burning out. One that quietly brings the right clients to your practice while you focus on doing what you do best—helping people heal.

So yes—SEO can actually be a form of self-care.

Because self-care is about sustainability. It’s about setting up the right systems so you’re not constantly in hustle mode. It’s about giving your future self a little more ease.

And that’s where we come in. Let us take the SEO off your plate—so you can stop spinning your wheels and start seeing results.

SEO Is Self-Care

We know—SEO doesn’t always feel like self-care. In fact, it can feel like a mysterious, never-ending to-do list.

But think of it this way: Just like journaling helps your clients gain clarity, or setting boundaries gives them peace of mind… investing in SEO can give your business clarity and peace of mind, too.

SEO is how your dream clients find you online. When your site is optimized and showing up on Google, you don’t have to hustle as hard to be seen. It gives your business the long-term support it needs to grow, without burning you out.

Think of SEO as the digital version of setting boundaries, managing energy, and reducing stress:

It reduces decision fatigue. When the right clients find you through search, you spend less time trying to “sell” your services or answer the same intake questions over and over.
As well as creating breathing room. Instead of constantly feeling like you should be marketing, SEO becomes a steady engine that keeps working—even when you’re off the clock.
It supports sustainability. Good SEO isn’t about quick wins. It’s about setting up systems that help your practice thrive for the long haul.

And just like therapy, SEO is most effective when it’s tailored, consistent, and built on trust.

So instead of trying to DIY everything (on top of client care, admin work, and burnout prevention), imagine handing it off to someone who genuinely understands your world—and knows how to help you show up online in a way that feels aligned.

You don’t have to do it all alone. We’re here to help carry the load.

SEO Can Still Feel Like You

We know a lot of therapists hesitate to dive into SEO because it can feel… well, kind of awkward. Like you’re suddenly supposed to turn your thoughtful, relational work into a marketing machine filled with clickbait and weird keyword stuffing. We get it — and we don’t believe in that either.

Here’s the truth: SEO doesn’t have to mean selling out. It doesn’t have to mean sounding robotic. And it definitely doesn’t mean changing your voice or your values just to get clicks.

At Simplified, we believe the best SEO strategy starts with what’s already working — the real way you speak to clients, the energy you bring into the room, and the heart behind your services. Our job is to amplify that. We help the right people find you — not some SEO version of you.

Let Us Handle the Heavy Lifting: What We Offer

You don’t have to do it all yourself. We’ve created services designed specifically for helping professionals like you — folks who are already stretched thin and don’t have time to figure out SEO on top of everything else. Here’s how our SEO specialists can support you:

Strategy Sessions

Need direction? These one-on-one sessions are built to give you clarity and confidence. We’ll walk you through what’s working, what needs attention, and where to focus your energy next, whether you’re just getting started or need a refresh.

Consultation Packages

Not ready for ongoing SEO support? Our consultation packages offer flexible, actionable plans you can implement on your own or with your team. It’s SEO help that meets you where you are.

Done-for-You SEO Services

Let us take SEO off your plate entirely with our DFY services. We’ll do the keyword research, on-page optimization, internal linking, and content strategy so you don’t have to. You keep focusing on your clients — we’ll make sure your website gets seen.

Copywriting Services

From service pages to blogs to full website rewrites, we offer copy that’s optimized for search and still sounds like you. We specialize in writing for therapists, so you’ll never sound stiff or salesy.

Local SEO + Google Business Profile Optimization

Serving your local community? Our local SEO can help your practice show up in local search results with a focus on your Google Business Profile, directory listings, and location-based strategy.

DIY Online SEO Courses

If you would prefer a hands-on approach, our DIY courses walk you through the SEO essentials, step by step. Learn how to boost your website traffic, attract your ideal clients, and understand what actually matters for your rankings — all at your own pace.

Ready to Treat Your Business the Way You Encourage Your Clients to Treat Themselves?

You don’t have to carry the weight of marketing alone. Whether you want expert-led strategy sessions, hands-on optimization, or a DIY approach with support along the way, we’re here to make SEO feel less overwhelming and more aligned with you. Let’s make sure the right people are finding your work.

Reach out to schedule a free consultation or check out our SEO Specialists to learn more about our team.
Explore our blogs for more tips and tricks.
Let us handle the heavy lifting while you do what you do best!

Other Services Offered by Simplified SEO Consulting

We provide a variety of services to help you strengthen your online presence and drive meaningful results. Our Done for You SEO service delivers comprehensive SEO management, handled entirely by our experienced team, so you can focus on other aspects of your business. If you’re looking for a more tailored approach, our Strategy Sessions provide personalized consultations to develop a custom SEO plan for your needs. We also offer Consultation Sessions for in-depth advice on optimizing your website and online presence. For clients looking to improve their website’s performance, our Technical SEO service enhances your site’s structure and functionality. Our Local SEO helps boost visibility in specific geographic areas, ensuring you connect with local customers.

June 10, 2025/0 Comments/by Olivia Ferguson

SEO Basics, SEO Tips

Why SEO for Private Practices Is a Long Game—And Why Our Strategy Evolves With It

Search Engine Optimization (SEO) isn’t just a buzzword or a box to check off. It’s a long-term investment in your private practice’s visibility, growth, and long-standing credibility. As a helping professional, you’ve probably already heard that SEO is important. But you might be wondering: Why does it take so long to work? And how do I know if the strategy I’m using today will still work tomorrow? At Simplified SEO Consulting, we specialize in SEO for private practices, focusing on sustainable, ethical strategies that grow with you.

Our approach isn’t static, and that’s a good thing. In this post, we’ll break down why SEO takes time, how the digital landscape keeps shifting, and what we’re doing to keep your practice not just visible, but thriving for the long haul.

SEO Is a Marathon, Not a Sprint

Let’s be honest: private practice SEO is not about quick wins or overnight rankings. It’s a gradual, purposeful climb that gains momentum over time. Like the work you do as a helping professional, it requires consistency, patience, and intention. When done right, the payoff is worth it. A growing online presence that connects you with the people who need your support most.

We’ve revamped our Done for You SEO packages to better reflect the time and energy real SEO success takes. Here’s what that looks like:

6-Month Plan – $1250/month

For practices that want traction quickly and are ready for robust, hands-on support. This plan is ideal if you’ve got a newer site or are launching a new service and need aggressive optimization right away.

9-Month Plan – $1150/month

Perfect for those who want to grow steadily and strategically. This package gives us time to lay a strong foundation and build your site’s authority with smart, incremental changes.

12-Month Plan – $1050/month

Our most cost-effective option for long-term results. If you’re committed to intentional, sustainable SEO progress, this plan provides steady momentum and lasting outcomes.

These timelines aren’t arbitrary. They reflect what we’ve seen work again and again for private practice websites: SEO takes time, but it works, especially when you commit to the process.

Our Holistic Approach to SEO for Private Practices: Going Beyond the Basics

We’ve always championed comprehensive, white-hat SEO tactics that align with Google’s guidelines and prioritize real connection over shortcuts. But in 2025, we’re doubling down with an even more strategic, future-forward approach. Why? Because your competitors are getting savvier, and because AI is changing the way people find information online.

Here’s how we’re evolving our strategy to help you stay ahead of the curve:

In-Depth On-Page Optimization

We meticulously review every page for keyword integration, header structure, internal linking, and readability. But we don’t stop at keywords. We make sure your content resonates with your ideal clients. It’s about being discoverable and relatable.

AI Search Optimization

AI search is here, and it’s changing the game. From Google’s Search Generative Experience (SGE) to ChatGPT’s search plugins, content is increasingly being summarized and recommended by AI. That’s why we now tailor content not only for humans and traditional search engines, but also for AI tools that may cite or paraphrase your website.

Enhanced Sitewide Schema

Schema markup helps Google “understand” your site. We’re implementing structured data on your Home, About, and FAQ pages to improve your visibility in rich search features like FAQs, knowledge panels, and “People also ask” boxes.

About Page Audits

The About page is often one of the most visited parts of a private practice site, but also one of the most under-optimized. We audit and revise it with both SEO and client trust in mind. A great About page builds connection, conveys authority, and supports your broader content strategy.

Why We’re Using a Unified Monthly Topic Strategy

Starting this month, all of our SEO specialists and copywriters are blogging around the same central topic. If you’re one of our content clients, you’ll likely notice your blog titles align with this strategy. But what’s the reason behind it?

It’s all about topical authority.

What Is Topical Authority?

Topical authority is how search engines assess your expertise on a specific subject. When you publish multiple pieces of related content and interlink them, you signal to Google: “We know this subject inside and out.” In turn, Google is more likely to rank your content higher.

Our unified monthly themes create natural topic clusters. Whether your site features just one blog per month or several, internal linking between related posts boosts both private practice SEO and user experience. It’s a smarter, more strategic way to grow.

Evolving With Google’s Algorithm—So You Don’t Have To

If you’ve ever felt overwhelmed trying to keep up with SEO best practices, you’re not alone. Google updates its algorithm thousands of times a year. From core updates to AI integration, what worked yesterday might not work tomorrow.

The good news? You don’t have to figure this out alone.

At Simplified SEO Consulting, our team of SEO specialists stay current on every major trend and change. We don’t chase gimmicks or react to every small shift. Instead, we build resilient strategies designed to endure, while remaining flexible enough to adapt when needed.

This agility is reflected in the evolution of our service offerings, too. Whether you want someone to take SEO completely off your plate or you prefer a hands-on learning experience, we offer paths to match your goals and timeline.

Final Thoughts: Sustainable SEO for Private Practices

If SEO for private practices feels overwhelming, we want to remind you: it’s not about doing everything at once. It’s about doing the right things, consistently, over time. Whether you’re starting fresh or looking to grow an established presence, the most important thing is to take action. That might mean publishing your first blog post, revising a few key pages, or simply reviewing your Search Console data.

And remember, you don’t have to do it alone.

At Simplified SEO Consulting, our job is to walk with you, step by step, as your strategy evolves. We’ll celebrate your wins, help you adjust course when needed, and keep our eyes on the long game: helping more of your ideal clients find you online.

Ready to Invest in Long-Term SEO Success?

SEO success takes time, but with the right strategy and support, it becomes one of the most powerful tools for growing your practice online. Whether you’re just getting started or ready to refine your approach, we’re here to help.

At Simplified SEO Consulting, we make it easy to take the next step:

Schedule a free consultation to explore the SEO package that best fits your goals.
Work one-on-one with an SEO specialist to map out a clear, sustainable plan.
Build long-term visibility and attract the clients you’re best equipped to support.

You don’t have to do this alone. Let’s create lasting growth—together.

You Deserve a Strategy That Grows With You

SEO for private practices is not a one-size-fits-all process, and it’s definitely not a one-time project. The best results come from an evolving, collaborative relationship with your website, your goals, and your audience.

We’re proud to offer:

Done-For-You SEO Services: Includes everything from keyword research and page optimization to monthly performance reviews and strategy updates, all based on real data from tools like Google Search Console.
DIY SEO Courses: Want to take control of your private practice’s SEO but need guidance? Our courses walk you through interpreting data, optimizing content, and building your own sustainable strategy.
SEO Strategy Packages: We deliver custom action plans tailored to your unique practice, goals, and timeline.
SEO Consulting: For practice owners who want expert support tackling specific challenges or troubleshooting dips in performance.
Technical & Local SEO: We fine-tune your site so it’s easier for Google to crawl and index. And for local practitioners, we ensure your practice shows up in map listings and local search results.
Stand-Alone SEO Copywriting: Need help getting the right words on the page? We write content that’s both keyword-optimized and human-centered.

About the Author

Alex is an experienced SEO specialist who loves partnering with private practice owners to enhance their online visibility. She’s driven by a desire to help clients not only improve their rankings, but also truly grasp the why behind every SEO strategy. By breaking down complex concepts into clear, manageable steps, Alex makes SEO feel accessible and aligned with each practice’s unique goals. Her focus is on creating steady, long-term growth that continues to deliver results well into the future.

Curious about how SEO for private practices can help you reach more of your ideal clients? Book a free consultation with our team. We’d be honored to support your journey.

June 3, 2025/0 Comments/by Alexandria Swierski

SEO Basics, SEO Tips

The Power of Readability in SEO — Why It Matters for Google and Your Users

When you’re building a private practice, your website plays a big role in helping people find you. You may already know about keywords, internal links, and using alt text on your images. But have you ever thought about how easy your content is to read? That’s where readability comes in. Readability might sound simple, but it can make a big difference in how your website performs in search engines—and how it connects with real people who need your help.

Let’s break it down into what readability is, why it matters for both Google and your users, and how you can improve it on your own site.

What Is Readability?

Readability is all about how easy it is for someone to read and understand your content.

Think of it this way: You might be a great therapist, but if the words on your website feel too complex, confusing, or full of jargon, your ideal client may click away before they even book a call. That’s not what we want!

Good readability means:

Short, clear sentences
Everyday language (no fancy or technical words)
Headings and bullet points to break up text
Paragraphs that are easy to scan
A natural, conversational tone

Why Readability Helps Your Clients

Let’s say someone lands on your website after Googling “therapist for anxiety near me.” They’re likely already feeling overwhelmed, unsure, or even scared. If your content is full of long, complicated sentences, they may feel even more lost.

Here’s how better readability helps them:

1. Makes Things Easier to Understand

Your potential clients aren’t reading your site like a textbook. They’re often skimming. Simple, well-structured writing helps them quickly find the answers they’re looking for—like what you specialize in, where you’re located, and how to book an appointment.

2. Builds Trust

When your writing is warm and clear, you come across as more approachable and trustworthy. That’s huge in private practice work. Clients want to feel safe and understood—even on your website.

3. Reduces Stress and Overwhelm

Reading shouldn’t feel like hard work. If your content is calm, clear, and easy to take in, it sends the message that you care about making things easier for your clients right from the start.

Why Readability Helps Google

Now let’s talk about the tech side.

Google’s job is to show searchers the best, most helpful pages for whatever they’re looking for. It’s not just about having the right keywords—it’s about creating content that truly helps people.

Here’s why readability plays a role in SEO:

1. Google Cares About “Helpful Content”

Google has made it clear: they want content written for people, not just for search engines. If your site is easy to read, Google sees that as a win.

2. Improves Key User Signals

Google notices how users behave on your site. If someone clicks your page and stays awhile (because it’s easy to read and understand), that’s a good sign. If they leave right away because the content is too hard to follow, that’s not so great. These actions—called user signals—can affect your rankings.

3. Easier for Search Engines to Understand

Clear writing with good structure (like using headers correctly) also helps Google’s bots scan and understand your content. That means your pages are more likely to show up in the right searches.

How to Make Your Content More Readable

You don’t need fancy tools or a writing degree. With a few simple changes, your content can be more inviting for your readers and more optimized for SEO.

Use Short Sentences and Paragraphs

Try to keep sentences to one idea each. Paragraphs should be just 2–4 sentences. Big blocks of text can feel overwhelming.

Write Like You Talk

Use a warm, conversational tone—just like you would in session. Imagine you’re talking directly to someone sitting across from you.

Avoid Jargon

Words like “CBT” or “somatic” might be important in your work, but be sure to explain them in plain English if you use them.

Break Up the Page

Use headings (like the ones in this post!), bullet points, and bolded text to make scanning easier.

Use Tools to Check Readability

Free tools like Hemingway Editor or Grammarly can give you a “readability score” and show where your writing can be clearer.

A Clear Message Goes a Long Way With Readability

When someone finds your website, you only have a few seconds to connect with them. Readability is what helps that connection happen.

It shows your clients that you understand them, care about their experience, and want to make their journey easier, even before they walk through your door.

At the same time, Google appreciates clear and helpful content. So when you focus on readability, you’re not just improving your writing—you’re giving your practice a better chance to be seen by the people who need you most.

Need help making your content more readable and SEO-friendly? That’s what Simplified SEO Consulting is here for. Let’s work together to make sure your website does more than just exist—it helps your practice grow.

Elevate Your SEO and Build Lasting Credibility with Simplified SEO Consulting

Looking to bring more of your ideal clients through your virtual (or physical) doors? At Simplified SEO Consulting, we specialize in helping therapists and private practice owners craft impactful, trustworthy content that resonates with potential clients and boosts search engine performance. Getting started is easy:

Schedule a free SEO consultation
Partner with a dedicated SEO expert
Increase your site’s authority and grow your client base

Additional SEO Services

At Simplified SEO Consulting, our team offers a variety of services tailored to help you strengthen your website and stand out online. Whether you’re looking for comprehensive support or prefer a hands-on approach, we’ve got you covered.

Our Done-For-You SEO Services manage the entire process—from strategic keyword research to optimizing your site content—so you can focus on what you do best. Prefer to do it yourself? Our DIY SEO Online Courses empower you with the tools and knowledge to take charge of your own SEO success.

If you need something more personalized, our SEO Strategy Package offers a fully customized plan to guide your efforts, while the SEO Consulting Package provides expert guidance for specific questions or challenges. We also offer Technical SEO support to enhance your website’s functionality, Local SEO services to boost visibility in your area, and Stand-Alone Copywriting to deliver compelling, optimized content that converts.

Don’t forget to visit our blog for expert tips and actionable advice to help therapists grow their digital presence and reach more of the people who need them.

About The Author

Ready to boost your visibility? Schedule a consultation with our team and start moving your practice forward today!

May 27, 2025/0 Comments/by Brianna Joplin

SEO Basics, SEO Tips

Internal Linking Mistake #1: Generic or Vague Anchor Text

Vague anchor text—like “click here,” “this article,” or “read more”—is one of the most common internal linking mistakes, and it can quietly undermine your SEO efforts. These generic phrases might seem harmless, but they don’t give search engines enough information about what the linked page is actually about.

Google relies on anchor text to understand context and relevance, so when the text is too vague, it’s a missed opportunity to reinforce your content’s keywords. Plus, it’s not very helpful for users either.

How to fix it:

Use clear, descriptive anchor text for your links. Instead of “read more,” try something like, “Learn how to optimize your blog posts for SEO.” Clear, descriptive anchor text not only boosts SEO but also sets better expectations for what readers will find when they click the internal link.

Internal Linking Mistake #2: Linking to Irrelevant Pages

Not every page on your site needs to link to every other page. Internal links should make sense in context. Linking just for the sake of it can confuse users and dilute the topical focus of your pages. It can also mess with how Google understands your site structure.

How to fix it:

Only link to content that’s truly relevant to the page topic. If you’re writing about SEO basics, linking to a page about social media ads might not make sense. Linking to a post on keyword research, however, would be ideal.

Internal Linking Mistake #3: Adding Too Many Links

It is possible to have too much of a good thing. If you cram a page full of internal links, it can get overwhelming for both users and search engines. Too many links can dilute link value and make it harder for search engines to figure out which links are most important. It also negatively affects user experience.

How to fix it:

Be strategic when adding links to your page. Focus on linking to the most relevant, helpful pages. If a link doesn’t serve a clear purpose, it’s best to leave it. Don’t try to make the link fit into content that isn’t relevant.

Internal Linking Mistake #4: Using Orphan Pages

Orphan pages are like islands—completely disconnected from the rest of your site. If no other pages link to them, search engines might not ever find them. And if people can’t navigate to them from other content, they’re unlikely to get any traffic.

How to fix it:

Use an SEO tool—like Screaming Frog, Ahrefs, or even Google Search Console—to find orphan pages. Then, add links to them from relevant blog posts, category pages, or even your homepage if they’re important enough.

Internal Linking Mistake #5: Using Broken Links

Broken links are not only frustrating for users, but they’re also bad for SEO. They create a poor user experience and waste crawl budget, which means Google may stop crawling your site as efficiently.

How to fix it:

Run regular link audits using tools like Sitebulb, Semrush, or Broken Link Checker. If you find broken internal links, update them with the correct URL or set up a proper 301 or 302 redirect if the page has moved.

Internal Linking Mistake #6: Burying Important Pages

If it takes five or six clicks to reach a page from your homepage, that’s a problem. Search engines prioritize pages that are closer to the homepage. The deeper a page is buried, the less likely it is to be crawled and ranked.

How to fix it:

Aim for optimal page depth by keeping important content within three clicks of your homepage. Use a flat site structure and link to high-value pages from your main navigation, sidebar, or frequently visited pages.

Quick Fix-It Checklist

Here’s a quick recap of the most common internal linking mistakes to watch for:

Avoid generic anchor text—make it descriptive
Only link to contextually relevant content
Don’t overload your pages with too many links
Identify and fix orphan pages
Fix or redirect broken internal links
Keep important pages within three clicks from the homepage

Final Thoughts from a Mental Health SEO Specialist

It might not be as flashy as keywords or backlinks, but internal linking is a powerful part of your SEO toolbox. By avoiding these common mistakes—and applying a few simple fixes—you’ll make your site easier to navigate, easier to crawl, and more helpful for your visitors. Start with one or two of these fixes today, and you’ll be ahead of most websites out there.

Let Simplified SEO Consulting Boost Your Website’s SEO

It’s crucial to make sure your website’s internal links aren’t hindering your SEO efforts. At Simplified SEO Consulting, we work with private practice owners to strengthen their online presence through thoughtful, strategic SEO. That includes refining often-overlooked details like internal linking, which is essential for helping search engines and visitors navigate your site more effectively. Start working with us by following these simple steps:

Schedule a free consultation with Simplified
Meet with one of our experienced SEO specialists
Improve your website’s visibility to attract your ideal clients

Other Services Offered by Simplified SEO Consulting

Our expert SEO specialists offer a variety of services designed to help private practice owners improve their online visibility. Whether you’re looking for a completely hands-off experience or prefer to take the reins yourself, we have options to suit your style.

With our Done-For-You SEO services, we handle everything—from developing a keyword strategy to optimizing your site’s content. If you prefer to be more involved, our DIY SEO Online Courses can guide you through the process of boosting your site’s rankings with confidence.

For a more personalized approach, our SEO Strategy Package provides a custom roadmap tailored to your practice’s unique goals. We also offer an SEO Consulting Package that provides detailed feedback and targeted solutions for specific SEO hurdles.

Additionally, we offer Technical SEO support to improve your website’s performance, Local SEO services to help you get found in your area, and Stand-Alone Copywriting to make sure your content connects with both search engines and prospective clients.

Be sure to visit our SEO blog for more insight! It’s full of actionable advice and strategies to help private practice websites grow and succeed online.

About the Author

Looking for extra support? Schedule a consultation with our team to see who can help you and how.

May 22, 2025/0 Comments/by Carey Faircloth

SEO Basics, SEO Tips, SEO Tools

Getting Started with Google Search Console: SEO for Therapists Made Simple

Search engine optimization (SEO) can feel like a maze. This is especially true if you’re a therapist trying to manage a website between client sessions. You might wonder if your website is even showing up when people search for therapy services in your area. The good news is, there’s a free tool from Google that gives you real answers.

It’s called Google Search Console (GSC). GSC can help you understand how your website is performing in search and where there’s room to grow. If you’ve never used it before, this post will walk you through what it does and how it can support SEO for therapists.

An Introduction to Google Search Console

Google Search Console is a free platform that lets you monitor how your website appears in Google search results. It shows what keywords are leading people to your site. It also shows how often your pages appear in searches, and whether Google is running into any problems when trying to crawl your content.

For therapists who want to grow their practice online, it’s one of the most helpful and approachable tools out there.

The Role of Google Search Console in SEO for Therapists

You might already be writing blogs or updating your service pages, but how do you know if those changes are actually helping you get found online? Google Search Console gives you that feedback. It’s especially helpful for answering questions like:

What terms are people typing in when they find my website?
Are certain pages getting more clicks than others?
Is Google having trouble reading any of my pages?

These insights can help you make smarter decisions about what to update, what to write about next, and how to improve your visibility online.

How to Use Google Search Console to Improve SEO for Therapists

Once you’re set up in Google Search Console, one of the most valuable insights you’ll gain is what people are actually typing into Google before they land on your website.

1. See What People Are Searching For

When you open the Performance section in Search Console, you’ll find a list of real search terms people used before visiting your website. This data shows you how your content is showing up in search and what your audience is interested in.

For example, if you notice people are finding your site by searching “anxiety counseling for teens,” that’s a great sign to write more about that topic. Or you can enhance the existing page with helpful information.

You can also look for terms that have a high number of impressions but low clicks. This might mean your page is showing up but not getting attention, which could be fixed by improving your page title or meta description.

2. Track Which Pages Are Performing Best

Still in the Performance section, you can switch from viewing queries to viewing pages. This tells you which pages are being clicked most often from search results.

Ask yourself if those top-performing pages reflect the services you’re most focused on. If not, there may be opportunities to optimize your main service pages or make them easier to find through internal links.

This kind of tracking can also show you the impact of updates or blog posts over time. This helps you see what kind of content works best.

3. Fix Indexing Issues That May Hurt SEO for Therapists

In the Pages or Indexing tab, Google tells you if it’s able to crawl and include your pages in search results. If some of your pages aren’t being indexed, that means they aren’t appearing in Google’s results at all.

Reasons for this might include:

The content is thin or outdated
The page isn’t linked to from other parts of your website
There are technical settings preventing it from being indexed

Even if you’re not ready to fix these issues yourself, knowing they exist can help you ask the right questions or bring them to your website support team.

You Don’t Have to Tackle SEO Alone—We’re Here to Help

Learning to use Google Search Console is a simple, powerful way to take control of your SEO as a therapist. You don’t need to be an expert, and you don’t have to check it every day. But spending a few minutes reviewing your data each month can help you understand what’s working and where to focus your energy next.

At Simplified SEO Consulting, we help therapists make sense of tools like this. Whether you’re just starting to work on your SEO or you’re ready to dig deeper into your website performance, our team is here to support you. Taking the first step is simple:

Book a free consultation to discuss your SEO goals.
Receive personalized guidance from an SEO expert on improving your website content.
Increase your online presence and connect with the clients you’re best equipped to support.

You deserve to feel confident about how your website shows up online. The right support can make all the difference.

Explore More SEO Services at Simplified SEO Consulting

Understanding what your Google Search Console data means is one thing, and knowing what to do with it is another. That’s where our team at Simplified SEO Consulting comes in. We specialize in helping private practice owners use tools like GSC to make meaningful, informed decisions that lead to long-term growth.

Whether you want someone to handle the technical side for you or you’re eager to learn how to navigate it yourself. We offer support that fits your learning style and goals.

Our Done-For-You SEO Services provide full support, including keyword strategy, content optimization, and improvements based on your GSC performance data.
Our DIY SEO Online Courses walk you through interpreting your Google Search Console results and making changes that improve visibility over time.
Our SEO Strategy Package deliver a custom plan tailored to your practice’s goals, while our SEO Consulting Package offer expert guidance to overcome specific SEO challenges.
Technical SEO services help fine-tune your website so it’s easier for Google to crawl and index, and Local SEO services ensure your practice shows up in relevant local searches and map listings.
Stand-Alone Copywriting ensures your website content is both search-engine optimized and written to resonate with your ideal clients.

If your Google Search Console dashboard feels overwhelming, you don’t have to go it alone. Our goal is to help you feel confident and empowered in your online presence, starting with the tools you already have.

About the Author

Alex is a dedicated SEO specialist who enjoys supporting private practice owners as they build a stronger online presence. She’s passionate about helping clients not only improve their search rankings, but also understand the purpose behind each step of the process. By making SEO feel approachable and meaningful, Alex empowers practice owners to take control of their growth. She’s committed to steady, sustainable progress that creates lasting results.

Interested in seeing how SEO can support your goals? Schedule a free consultation with our team today. We’d love to help you grow your practice.

May 8, 2025/0 Comments/by Alexandria Swierski

SEO Basics, SEO Tips

What Is Google’s E-E-A-T and Why Does It Matter for SEO?

What Is E-E-A-T?

If you’re a therapist aiming to improve your website’s visibility, understanding Google’s E-E-A-T guidelines is essential for SEO. E-E-A-T stands for:

Experience: First-hand or personal experience with the topic.
Expertise: Knowledge or skill in the subject matter.
Authoritativeness: The credibility of the author and website.
Trustworthiness: The accuracy, legitimacy, and reliability of the content.

Google uses E-E-A-T to assess content quality, particularly for Your Money or Your Life (YMYL) websites—those that impact people’s health, finances, or overall well-being. Since mental health content directly affects people’s lives, demonstrating credibility and trustworthiness is especially important for therapy practices.

However, it’s worth noting that E-E-A-T is not a direct ranking factor. According to Google Search Liaison, you can’t “add E-E-A-T” to your web pages like a meta tag or structured data. Instead, E-E-A-T is a framework used by Google’s algorithms and human quality raters to evaluate whether your content appears credible, reliable, and valuable.

Why Did Google Add “Experience” to E-A-T?

Google originally introduced E-A-T (Expertise, Authoritativeness, and Trustworthiness) as part of its Search Quality Rater Guidelines. In late 2022, it expanded to include Experience, recognizing that first-hand knowledge enhances content credibility.

For therapists, this shift is a game-changer. When you write about anxiety therapy techniques, for example, sharing real-life client scenarios (while maintaining confidentiality) demonstrates first-hand experience. This makes the content more relatable and authentic, which Google values.

Additionally, user-generated content—like client testimonials or reviews—can reflect experience. While not a direct ranking factor, authentic testimonials build social proof, increasing user trust and encouraging longer site visits, which can indirectly improve SEO.

Why Does E-E-A-T Matter for SEO?

Although E-E-A-T is not a standalone ranking factor, it influences how Google interprets content quality. Here’s why it matters for your therapy website’s SEO:

1. Better Rankings:

Google prioritizes content that demonstrates expertise and credibility. Blogs, service pages, and articles that offer in-depth insights and personal experiences are more likely to rank higher in search results.

2. Improved Trustworthiness:

When your website offers clear, well-sourced, and experience-backed content, it encourages longer site visits and lower bounce rates. These positive user signals indirectly improve SEO performance.

3. Impact on YMYL Websites:

For therapists, YMYL content carries extra weight. Since mental health information can significantly impact people’s well-being, Google holds it to higher standards. By demonstrating experience and expertise, you enhance your content’s credibility, making it more likely to rank well and attract potential clients.

How to Improve E-E-A-T on Your Therapy Website

To enhance your website’s E-E-A-T signals, focus on creating content that demonstrates expertise, authenticity, and credibility.

1. Showcase Experience and Expertise:

Write detailed, experience-backed blog posts: Share real-world insights by discussing common client scenarios (anonymously) or offering personal insights into therapy techniques.
Add therapist bios: Include author bios with your credentials, certifications, and years of experience to demonstrate expertise.
Include case studies or real-world examples: Highlight therapy outcomes through case studies, offering tangible proof of your skills and experience.

2. Build Authoritativeness:

Earn backlinks from reputable sites: Aim for mentions on mental health associations, therapy directories, or industry publications. Quality backlinks improve your site’s authority.
Contribute guest posts: Writing for credible platforms in your niche enhances your authority and exposes your practice to a wider audience.
Display certifications and licenses: Prominently feature your licenses, certifications, and affiliations to establish credibility.

3. Enhance Trustworthiness:

Use accurate, well-researched information: Reference reliable sources (e.g., mental health journals or government sites) to enhance content legitimacy.
Include client testimonials and reviews: Display authentic testimonials to provide social proof, helping build trust with potential clients.
Ensure website transparency:
- Include clear contact information (Name, Address, Phone) on every page.
- Display your privacy policy and terms of service.
- Ensure your site uses HTTPS for secure browsing.

Common E-E-A-T Mistakes to Avoid

Even well-intentioned websites sometimes make E-E-A-T-related mistakes. Here are some pitfalls to avoid:

Thinking You Can “Add” E-E-A-T:

One of the biggest misconceptions is believing you can simply add E-E-A-T as a tag or label to your website. According to Google’s Search Liaison, E-E-A-T is not a tag or schema. Instead, it’s an evaluative framework used to assess content quality. Therefore, focus on demonstrating experience, expertise, and trustworthiness through your content—not by labeling it with E-E-A-T.

Lack of Author Information:

Content without author bios or credentials appears less trustworthy. Always include detailed bios with qualifications and certifications to highlight your authority.

Thin or Fluffy Content:

Surface-level, generic content lacks expertise and reduces trustworthiness. Write in-depth, experience-backed content that offers actionable insights and demonstrates your knowledge.

Inconsistent NAP (Name, Address, Phone) Information:

Inconsistencies in your business details across directories can hurt local SEO. Ensure your NAP information is consistent on your website, Google Business Profile, and other listings.

Why E-E-A-T Matters for Your Private Practice’s SEO

For those with private practices, E-E-A-T is a vital framework for building trust and credibility online. While you can’t directly add E-E-A-T as a ranking factor, you can demonstrate it through authentic, experience-driven content, clear author bios, and accurate information.

By consistently publishing detailed, insightful blogs backed by personal experience and professional expertise, you’ll strengthen your website’s E-E-A-T signals. This helps you build trust with potential clients, improve your search visibility, and establish your therapy practice as a credible and reliable resource in the mental health field.

Boost Your SEO & Strengthen Your Website’s Credibility with Simplified SEO Consulting

Want to enhance your website’s E-E-A-T and attract more of your ideal clients? Simplified SEO Consulting helps therapists and private practice owners create credible, experience-driven content that connects with clients and improves search rankings. Getting started is simple:

Book a free SEO consultation
Work with an experienced SEO expert
Strengthen your website’s authority and grow your practice!

Additional Services Offered at Simplified SEO Consulting

Our team of SEO specialists provides a range of services designed to enhance your website and expand your online presence. Whether you prefer a fully managed approach or want to take control of your own SEO strategy, we have solutions to fit your needs. Our Done-For-You SEO Services take care of everything from in-depth keyword research to optimizing your content, while our DIY SEO Online Courses equip you with the knowledge to improve your own rankings.

If you’re looking for a more tailored plan, our SEO Strategy Package delivers a customized roadmap, while our SEO Consulting Package offers expert advice to tackle specific SEO challenges. We also provide Technical SEO support to improve your site’s performance, Local SEO optimization to help you rank higher in your area, and Stand-Alone Copywriting for compelling, search-friendly content.

Be sure to check out our blog, where we share expert SEO insights and actionable strategies to help therapists grow their online presence!

About The Author

Brianna is a dedicated Mental Health SEO specialist who excels at optimizing client websites and collaborating with therapists to achieve their private practice SEO goals. She’s passionate about making SEO less overwhelming, breaking it down into clear, actionable steps that make a real difference. With a keen eye for detail and a commitment to client success, Brianna focuses on creating a seamless SEO experience, empowering practice owners with the tools and confidence to enhance their online visibility.

Looking for expert SEO guidance? Book a consultation with our team today and take the next step toward growing your practice online!

April 22, 2025/0 Comments/by Brianna Joplin