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How to Rank on Google for Therapists (E-A-T) 2023

If you are a mental healthcare professional with a website, then you know the importance of ranking high A magnifying glass with the words "How to Rank on Google for Therapists" displayed. If you are searching for SEO for therapists look no further. in Google search results. In today’s digital age, having a strong online presence is crucial for reaching a wider audience and attracting potential clients. However, learning how to rank on Google for therapists can be challenging, especially with the recent Google algorithm updates that prioritize quality and user trust.

One of the most significant changes to the algorithm is the E-A-T (Expertise, Authority, and Trustworthiness) update, which was introduced in 2018. The E-A-T algorithm aims to ensure that websites providing health-related content, including mental health information, are reliable, trustworthy, and backed by credible expertise. Google recognizes the sensitive nature of mental health topics and wants to ensure that users can find accurate and helpful information. That’s why when it comes to learning how to rank on Google for therapists, Google isn’t against us.

So, how does the E-A-T algorithm impact mental health professionals’ websites?

It means that simply having a website with relevant keywords and content is no longer enough. Google now evaluates the expertise, authority, and trustworthiness of the content and the website as a whole. Mental health professionals need to demonstrate their qualifications, establish themselves as authoritative figures, and cultivate a sense of trust among their website visitors.

The Impact of E-A-T on Mental Health Professionals’ Websites

The E-A-T algorithm has had a significant impact on mental health professionals’ websites since it was introduced. Websites that lack E-A-T factors or are not up to Google’s standards for content quality have seen a significant decrease in their search engine rankings. This includes those that offer inaccurate or unsupported information regarding mental health, low-quality content, and outdated links. Therefore, it’s essential that mental health professionals who have a website prioritize their E-A-T score.

Why Does Eat Matter as A Mental Health Professional, Medical Professional, or Attorney?Laptop with graphs surrounding it demonstrating the upward trajectory of SEO statistic. In order to learn how to rank on google for therapists, we need to know what we are measuring. A skilled mental health seo specialist for doctors, therapist, and attorneys can help!

The importance of E-A-T (Expertise, Authority, and Trustworthiness) for mental health professionals cannot be overstated. In an era where misinformation and unreliable sources abound, it is crucial for mental health professionals to establish themselves as trustworthy and credible sources of information. Here’s why E-A-T matters:

Accuracy and Reliability:

Mental health is a sensitive and complex subject. Users seeking information on mental health topics rely on search engines like Google to provide accurate and reliable resources. By prioritizing E-A-T, mental health professionals can ensure that their website delivers trustworthy and evidence-based content, helping users make informed decisions about their mental well-being.

Building Trust:

Establishing trust is paramount in the mental health field. When users visit a mental health professional’s website, they should feel confident that the information provided is reliable and backed by expertise. A high E-A-T score helps build trust by showcasing the mental health professional’s qualifications, experience, and dedication to providing accurate information and quality care.

Reputation Management:

Online reputation plays a significant role in attracting new clients. A strong E-A-T score demonstrates to search engines and potential clients that the mental health professional is a reputable authority in their field. Positive user reviews, testimonials, and endorsements can further strengthen the mental health professional’s reputation, leading to increased visibility and client trust.

Competing in the Digital Landscape:

With the increasing reliance on the internet for mental health information, competition among mental health professionals in the digital space is fierce. Having a solid E-A-T foundation sets mental health professionals apart from less credible sources. It improves their chances of ranking higher in search engine results, increasing their visibility and reach.

How to Rank On Google for Therapists and SEO

  1. Showcase Your Expertise:

    • Clearly highlight your credentials, qualifications, and experience as a mental health professional on your website. Include information about your education, certifications, licenses, and any specialized training you have undergone.
    • Create an “About Me” page that presents your background, areas of expertise, and approach to therapy. This helps establish your authority and expertise in the field.

  2. Provide Credible and Reliable Content:

    • Focus on creating high-quality content that is accurate, up-to-date, and relevant to mental health topics. Avoid making exaggerated claims or promoting unverified treatments.
    • Support your content with reputable sources, such as scientific research papers, academic journals, or well-established mental health organizations. This demonstrates your commitment to evidence-based practice.

  3. Foster Trust and Transparency:

    • Build trust with your audience by showcasing testimonials and client success stories. Include reviews from satisfied clients, highlighting the positive impact of your services.
    • Clearly display your privacy policy and ensure the confidentiality of client information. This demonstrates your commitment to maintaining client privacy and confidentiality.

  4. Enhance User Experience:

    • Focus on creating a user-friendly website design that is easy to navigate and visually appealing. Optimize your website for mobile devices, as more and more users are accessing the internet through smartphones and tablets.
    • Improve page loading speed to enhance user experience and reduce bounce rates. Users are more likely to engage with a website that loads quickly and provides a seamless browsing experience.

  5. Engage with your Audience:

    • Encourage user engagement through features like comment sections, contact forms, or social media integration. Respond to inquiries, comments, or feedback promptly and professionally.
    • Regularly update your website with fresh, informative, and engaging content to keep visitors coming back for more. This could include blog posts, articles, videos, or podcasts.

Takeaways for How to Rank on Google for Therapists, Attorneys, and Doctors 2023 image showcasing a web of data points and strategies for a therapist with various SEO elements, such as keywords, backlinks, and website analytics, surrounding them. This is how we begin to understand how to rank on Google for therapists, attorney's, and doctors.

In conclusion, If you are wondering how to rank on Google for therapists and SEO in 2023 should prioritize the E-A-T (Expertise, Authority, and Trustworthiness) algorithm to enhance your website’s ranking and establish itself as reliable source of mental health information. By focusing on accuracy, building trust, managing their online reputation, and competing effectively in the digital landscape, mental health professionals can ensure their website meets the criteria set by Google’s algorithm.

It is crucial to provide accurate and evidence-based content, showcase qualifications and expertise, and foster trust among website visitors. Engaging with the audience, regularly updating content, and collaborating with trusted professionals or organizations can further enhance the E-A-T score.

Improving the E-A-T score is an ongoing process that requires consistent effort and dedication. However, the benefits are significant, including increased visibility, a stronger reputation, and attracting more clients to your mental health practice. By prioritizing the E-A-T algorithm and implementing the strategies mentioned, mental health professionals can position themselves as reliable and trustworthy sources of mental health information in the digital landscape of 2023.

Begin working work with our dedicated team of SEO Specialists

Are you a mental health professional looking to improve your website’s visibility and attract more clients? Simplified SEO Consulting can help you achieve your goals! Our team of experienced SEO experts specializes in optimizing websites for mental health professionals, ensuring that you rank higher in search engine results and reach your target audience effectively.

With our tailored SEO strategies, we’ll work closely with you to improve your website’s E-A-T (Expertise, Authority, and Trustworthiness) score, enhance your online reputation, and increase your website’s visibility. Our proven methods and industry expertise will help you stand out from the competition and attract more clients to your practice.

Don’t miss out on the opportunity to expand your online presence and reach a wider audience. Contact Simplified SEO Consulting today and take the first step towards optimizing your website for success. Follow these simple steps to begin working with us soon!

  1. Apply to work with our team
  2. Once approved schedule your 45-minute consultation
  3. Learn about our team!
  4. Start adding intentional photos and alt text to your site.

Other Services At Simplified SEO Consulting

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, trauma, sports psychology, postpartum/pregnancy/parenting, high achievers, and much more. Schedule a consult soon!

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SEO for Therapists: Surviving the Summer Slump 2023

As a therapist, you may have noticed a slump in the summer months. Especially, when it comes to new clients showing interest or calling for appointments. However, there is a solution: implementing SEO strategies for your private practice. This can increase your visibility online and attract new clients year-round or reinterest past clients. In this blog post, we’ll explore how SEO works and provide tips on how to implement it effectively.

Understanding the Slump in Summer for Therapists

Therapists often experience a slump in the summer months due to various factors. These factors can range from clients going on vacation, school being out of session, or simply lower demand for therapy services. But, that doesn’t mean you should give up on marketing!

It’s important for you as a therapist to continue to market your private practice with strategic SEO tactics. You can consider factors such as algorithm updates, creating relevant content, and optimizing your website for better visibility. Doing this will help you stay ahead of the competition and stay visible to potential clients. By implementing effective SEO strategies, you as a therapist can ensure steady growth for your private practices throughout the year.

Summer Vacations and Decreased Client Interest

Shows a person at a conference. Represents how seo for therapists can even come from going to conferencing and networking.

Photo by Jaime Lopes on Unsplash

The summer season can impact the attendance of clients. Many of them take the time to go on vacations or take a break from counseling. To maintain contact and engagement with them during this period, consider alternative methods. This can be creating relevant content or using algorithms to convert new website visitors into leads.

Additionally, therapists can use this opportunity to focus on self-care and personal development. You can do this by attending conferences or workshops related to your field. These opportunities can be great for networking with other professionals. But also learning new methods for therapy services, and staying informed on the latest trends. Then you can even share content about these developments on social media platforms, such as Twitter and Instagram.

Effect of School Being Out of Session

One way to adapt your marketing strategy during the summer is to focus on parents who are looking for therapy services for their children. School-age kids are often out of session during these months. This is a time parents may consider counseling or more intensive therapy services. You can use SEO tactics by optimizing your website for better visibility and creating content focused on this topic.

By targeting your SEO marketing strategy to target this audience, your practice can increase visibility and attract more clients. Consider optimizing your website’s content to target these potential clients. You can do this by incorporating relevant keywords and phrases. This will help you rank higher on search engine results pages. Additionally, creating new content, such as blogs, that speaks to the concerns of families during this period can convert visitors into leads.

What Strategies Can Therapists Use to Combat Summer Slump in SEO?

SEO strategies can be specific to the situation as pointed out above, but there are more general strategies you can take. Here are a few tips for therapists to consider when optimizing their private practice’s SEO during the summer:

Focus On Local SEO

Since many people will be at home more or students will be going on summer vacation, therapists should focus on local SEO. This means ensuring that you focus time on optimizing your website for local SEO searches and ensuring your website-and content-is indexed and ranking. These keywords you can be ranking for are “therapist in Arkansas” or “children’s anxiety therapist in New Hampshire”. Another way to do this is to make sure that your Google Business Profile is up to date and fully filled out.

Create Summer-Specific Content

Shows a sign that says "Difficult Roads Lead to Beautiful Destinations". Represents how seo for mental health professionals can help individuals find the help they need during the summer.

Photo by Nik on Unsplash

While your services may stay the same year-round, creating content that speaks to the unique challenges of summer can help attract new clients. Consider writing blog posts or creating social media content that focuses on topics that are unique to summer. These can be content ideas such as managing stress during summer vacation, maintaining healthy relationships with family members during extended time together, or online therapy in the summer months.

Webinars or Podcasts

Webinars and podcasts can be great ways to not only give out interesting, informative information but also to engage with your existing clients. By hosting webinars on relevant topics or participating in podcast interviews, therapists can showcase their knowledge, build credibility, and increase their online visibility. These webinars and podcasts can cover interesting topics that pertain to summer or even phenomena such as themes in movies coming out and how they can relate to therapy. Additionally, promoting these webinars or podcast episodes on your website and social media channels can generate interest and traffic to your website.

Engaging Videos

Videos or reels are almost more popular ways of dispersing information than posts. This can be a creative way for you as a therapist to address popular questions you receive in therapy, see on social media, or are topical in the summer. You can also engage with your audience by creating a Q&A video, or you can offer tidbits of therapy advice to help people through the summer. This is also a great way to increase engagement with your social media channels and attract more visitors to your website.

For example, you can think of a topic in a popular book, movie, or trend that you want to address, create a short video about it, and share it on your website as well as on social media. By addressing these popular topics, you can not only connect with your target audience more but also add value to their lives. It can engage your audience while they are binge-watching their favorite summer movies or reading all the books they saved up for the summer

Keep Consistently Blogging

Shows a person writing on their computer. Represents how seo for mental health recommends to consistently blog to help with ranking.

Photo by Andrew Neel on Unsplash

If you have read any of our blogs, you know that we absolutely recommend consistently blogging. This is because it not only establishes your expertise with Google but gives information to your established clients and potential ones. Another reason blogging can benefit you during this summer slump or slowdown is that it can create a strong online presence for your website. It is also another way to attract new clients and regain the interest of established ones! By regularly publishing informative content related to counseling and therapy, it can boost your visibility in search engine results and help you stand out from the competition.

Network With Other Professionals

Summer is a great time to network with other professionals who will be able to understand and support your business. Connecting with local professionals will allow you to increase your SEO ranking. One way is by boosting the number of backlinks pointing to your website. It can also be a great way to offer workshops or group sessions aimed at supporting families, children, or individuals who are going through a tough summer.

Guest Blogging

One way to collaborate with other professionals is to guest blog for a fellow therapist or for a popular mental health website. Writing guest blogs for popular mental health websites or inviting guest bloggers, or being one yourself, to contribute to your own blog are great ways to increase your reach. But also to attract new audiences! This can potentially boost your website’s visibility, backlinks, and SEO ranking. Think of who has a large following and would love to work with then reach out to see if they would be interested in partnering with you.

By working together, you can create informative and engaging events that attract a wider audience while also helping each other expand your reach online through. But also helping each other get backlinks and referrals that can boost your SEO ranking. It’s a win-win and is a great way to keep your business running successfully during the summer.

Let’s Work Together to Optimize Your SEO For Mental Health This Summer!

At Simplified SEO Consulting, we want to support you through this summer slump with our team of experts who have experience in SEO for mental health. We specialize in optimizing your website and content to ensure it is indexed and ranking so your ideal clients can find you this summer! We put together a series of SEO packages to help you with your SEO journey.

No matter what stage you are in, from starting out to already having a well-optimized website but needing help with creating content. By investing in your website you are also investing in your and your practice’s future. Want to learn about SEO? Sign up for our SEO Course for Therapists and learn how to use the power of blogs and SEO to reach more clients and grow your practice! Or want to outsource it? Check out our SEO Consulting packages and apply to work with us! Ready to get started?

  1. Please apply to work with us
  2. Learn about our team
  3. Begin reaching more clients this summer!

Other SEO Services At Simplified SEO Consulting

If you feel as if you are already an expert in SEO but want to see what other services we offer, know that we also provide other services. We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. These can also be helpful to find better keywords, evaluating your current SEO performance, and more. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. She is driven by her passion for crafting exceptional content that embodies her clients’ distinctive brand voice and practice. With a specialization in mental health-related subjects, she recognizes the impact of high-quality content on therapists’ search engine rankings and attracting their ideal clients. Lynsey’s primary objective is to leverage her copywriting expertise to assist therapists in maximizing their return on investment, offering invaluable insights on harnessing the power of blogs as effective tools in summer SEO marketing strategies.

Apply to work with us if you’re ready to see how Simplified can serve you!

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Four Common SEO Mistakes Made by Private Practices

Are you a private practice owner looking to start working on your SEO? SEO is important when it comes to your website to help improve your rankings on search engines. With it, your website will be able to rank and your ideal clients will have an easier time finding your site. But did you know there are some common mistakes practitioners make when it comes to their SEO?

Despite how important SEO is, it can be easy for a practitioner to still make common mistakes. These mistakes typically include: ignoring local SEO, neglecting on-page optimization, focusing too much on keywords, and ignoring technical SEO. Follow along to see how you can avoid making these four common SEO mistakes.

Four Common SEO Mistakes by Private Practices

Neglecting Your Private Practices Local SEO

The first mistake practitioners may make when working on their website’s SEO is ignoring local SEO. Local SEO is the practice of targeting and optimizing a website to be found by local clients who are searching for specific therapy or practices in a specific geographic area. An example of this practice could be a potential client searching for, “trauma therapy in Little Rock, AR”. Local SEO is important for practitioners as it helps generate clients for their practice due to clients searching for services in their local area. By optimizing your website and creating a local online presence, you will have a better chance of finding clients in your local area you may be trying to reach and appearing at the top of search results when they search for, “anxiety therapy near me”.

Many private practices may overlook local SEO in favor of broader state or national SEO strategies as well. These can be important but being established locally can be a great start in creating a base for your SEO practice. Some tips on improving your local SEO include optimizing your Google Business Profile if you have one, using local keywords, replying to your reviews, and creating location-specific content. Optimizing your Google Business Profile is absolutely crucial with local SEO and will help establish you with Google. Make sure your Google Business Profile NAP (name, address, and phone number) is complete, accurate, and up to date as it can affect your rankings.

Neglecting On-Page OptimizationPhoto of a woman working on her laptop and smiling while a graphic displaying the word SEO and other website graphics. Are you a private practice owner wanting to improve your private practice SEO? Discover the common mistakes website owner's make when working on their SEO.

The second mistake most private practice owners are making is neglecting their on-page optimization. On-page optimization is important when it comes to your website ranking and getting organic traffic by optimizing various elements on a web page to make it more search engine friendly and relevant to the targeted keywords. Without it, search engines would have a difficult time with the content on your webpage which will then affect its visibility in search results. The most common way to optimize your website is by optimizing page titles, meta descriptions, header tags, URLs, images, and content to provide search engines with relevant information about the web page, which in turn will help it rank higher in search results. 

While many private practice owners might optimize the pages on their websites, some might not put in enough effort in their optimization, thus not generating the traffic they need to their websites. So if private practice owners utilize their on-page SEO strategies, they can improve the relevance and quality of their content, which can ultimately result in higher search engine rankings and more organic traffic.

Focusing Too Much on Keywords

The third mistake private practice owners face when working on their SEO is focusing too much on keywords. Keywords are a critical component of SEO. They are terms and phrases that people use to search for information and services on search engines. By optimizing your content and website for relevant keywords, you can improve your website’s visibility in search engine results pages and attract more organic traffic. Without them, it would be hard to optimize and rank.

But there are dangers in using keywords as well. When optimizing a page or photo you must make sure you are using both relevant keywords and not keyword stuffing. Keyword stuffing typically happens when someone excessively adds keywords to a page or photo. Usually in hopes to manipulate the search engine. This can be very harmful to your SEO and result in consequences for the search engine. Thus, causing your website to no longer rank. Be sure your keywords are always used in a natural and relevant way to the page you are optimizing.

Ignoring Your Private Practices Technical SEO

Technical SEO is another important factor in ranking on search engines. A lot of private practice owners optimizing their websites may ignore technical SEO. It’s the process of optimizing a website’s technical side and backend elements. Both will help to improve its search engine visibility and its ability to be crawled. Typical ways you would work on technical SEO include optimizing website speed, mobile-friendliness, and website architecture. Most private practice owners skip this part of optimization.

As they are not well-versed in the technical aspect of their website. But these are important ways to help boost your website’s rankings. Here are some tips on improving the technical side of your SEO: check your page speed (slow loading times can negatively impact user experience and lead to lower search engine rankings), optimize for mobile friendliness, make sure your website has proper site structure and have a clear navigation system so the search engines can easily crawl the pages, don’t use duplicate content as it can lower your rankings, and make sure internal and external links are not broken and link back to a live site.

Photo of two women smiling and celebrating in front of a laptop. Discover the four common mistakes private practice owners make when it comes to optimizing and improving their private practice seo.Invest in Your Private Practices SEO

As a private practice owner, these are all common mistakes that can affect your website’s SEO. If you want your website to rank well be sure you are investing your time and effort into your SEO strategies. This is ideal as it will help improve your online visibility to attract your ideal clients. Remember, optimizing for search engines is like going to the dentist. It may not be the most fun thing in the world, but it’s necessary for a healthy practice!

Apply To Work With Simplified SEO Consulting

Interested in training or getting help with your private practice’s SEO? Our team at Simplified SEO Consulting wants to help you learn the process of SEO and ensure that you can help your website begin ranking. With our guidance and support, you will have the right clients calling your practice to get started with your services. To start your SEO journey with our Simplified team follow these three simple steps:

  1. Apply to work with us on your SEO
  2. Meet with one of our Skilled SEO Specialists
  3. Begin working on improving your SEO skills!

Other Services Offered With Simplified SEO Consulting

Interested in working with our team to help you with your website’s SEO? To help you get your optimize ranking in the search engine results and find your ideal client, we offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips and guides to SEO!

About The Author

Photo of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.

Brianna is an SEO Specialist at Simplified SEO Consulting, where she enjoys optimizing client websites and interacting with them to help achieve their SEO goals. She has a passion for inspiring clients to learn about their own SEO and takes pride in helping them understand how the SEO process works. Brianna’s top priority is to ensure that Simplified clients not only enjoy their SEO journey but also feel empowered to work on their websites themselves. 

Looking for extra support? Schedule a consult with the consulting team to see who can help you and how.

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The Non-Blogger’s Guide to SEO Success

Are you a therapist or psychiatrist private practice owner who detests writing and really doesn’t want to start blogging? Yet…you know that you need to do something to get noticed and increase your website’s visibility and have heard blogging is an important SEO strategy? We understand that feeling!  You may not consider yourself an ‘expert’ in SEO, but that doesn’t mean it has to be intimidating. In this post, we will provide helpful tips and advice to explain how some private practice websites can rank well even without a blog.

Search engine optimization (SEO) is a vital component of any online marketing strategy, especially for private practice owners. A higher ranking on Google can help drive more traffic to your website and attract more clients to your practice. But does blogging have to be a part of your SEO strategy? The answer is no, but it can definitely help.

Blogging is one of many SEO Strategies You Can UsePhoto from Bigstock of an African American female's hands on a computer representing a private practice owner who wants their psychiatry practice to rank well on Google and improve their SEO without blogging.

Blogging is a powerful tool that can help your website rank faster on Google. Regularly publishing high-quality blog posts can increase the number of pages on your website, which in turn gives Google more content to index. This makes it easier for Google to understand what your website is about and which searches it should appear for. Blogging also allows you to target specific keywords and phrases that potential clients might use to find your services.

However, there are instances where websites without blogs still rank well on Google. This can be frustrating for those who put in the effort to consistently create and publish blog content (even though the writing is like pulling teeth for them) but it still takes months to outrank practices that don’t even have a blog. Some of the factors that may contribute to this include the age of the URL or domain, the number of high-quality backlinks, and the relevance of the website’s content to the search query.

Here are some specific strategies and factors that can make your website more search engine friendly and help you attract more clients to your practice, even without blogging:

How Long You’ve Owned Your Website

When it comes to ranking a website, the age of the domain or URL matters to Google. This is because an older domain is seen as more established and trustworthy. Google wants to provide users with the most relevant and reliable results possible, and an older domain indicates that the website has been around for a while and has likely built up a good reputation.

But Google doesn’t just look at the age of the domain; they also consider whether there has been consistent ownership of the website. If a website has changed hands frequently or has been dropped and picked up again by different owners, it may not be seen as a reliable source of information. On the other hand, if a website has had the same owner for a long time and has consistently provided high-quality content, it may be seen as a more trustworthy source of information.

While it’s not essential to have an older domain or consistent ownership to rank well on Google, it can certainly help…especially if you’re not blogging.

Keyword Research

Conducting thorough keyword research is essential for any effective SEO strategy. Focus on identifying the most relevant keywords for your practice and optimizing your website’s content around them. Make sure to include these keywords in your copy and page titles, as well as on any images that you use. This will help Google better understand the content of your website and ensure that it appears for relevant searches. A website that ranks well without blogging likely is using words on that website that people are searching for.

Link Building

A Dall-E rendered photo of chains linked together representing how websites are linked together through backlinks. If you're a private practice owner wondering how therapists can get more backlinks this is the blog post for you!Link building is one of the most important SEO strategies, and it is especially critical if you’re not blogging. Building backlinks to your website from other high-quality, relevant websites can help boost your website’s ranking on Google. This is because when Google sees that your website is being linked to by other websites, it indicates to them that you are providing valuable content.

This helps to establish your website as a reputable source of information, and can lead to higher search engine rankings. So, focus on building high-quality backlinks from reputable websites in your niche.

It is very common that websites without a blog who rank well have a large number of backlinks  from high-quality websites. So, this should be a huge focus of your SEO efforts if you aren’t blogging. However, it is important to be aware that Google has a strict policy against link schemes and buying backlinks.

A note about link-building “shortcuts”

Buying backlinks can be tempting, as it offers a quick and easy solution to link building. However, Google has strict policies regarding link schemes, so engaging in any type of black hat SEO (such as buying backlinks) activity may result in your website being penalized or even removed from Google’s index altogether. So focus on building high-quality backlinks the right way, and avoid any shortcuts that may get you into trouble.

Some “white hat” strategies for building quality backlinks to your website include :

  1. Publish content on industry-specific forums and discussion boards
  2. Appear as a guest on a podcast
  3. Submit your website to relevant directories and local listings
  4. Create social media accounts for your business and share links to your website with followers
  5. Ask to be added to a resource list
  6. Act as a source for reporters
  7. Participate in Quora threads related to your niche and use it as an opportunity to link back to your website
  8. Reach out to influencers in your industry and ask them to share your content with their followers
  9. Submit guest posts or write testimonials for high-quality websites in your niche that allow you to include a link back to yours 
  10. Sponsor a local event.

On-Page Optimization

Since a website without a blog will have fewer pages overall, it’s important that those pages you do have are really well optimized. On-page optimization refers to the process of optimizing individual web pages in order to rank higher and earn more relevant traffic. Key factors include optimizing page titles, meta descriptions, and header tags. Additionally, make sure all of your website’s pages are properly optimized for mobile and that they load quickly.

User Experience

Your website’s user experience (UX) is critical to its success in search engines. Ensure that your website is mobile-friendly, easy to navigate, and loads quickly. Additionally, having meaningful calls-to-action on each page will help drive more conversions.

Local SEO

Local SEO is a critical component of any effective SEO strategy for private practice owners. Ensure that your website is optimized for local searches by including your practice’s name, address, and phone number on your website and other directories. A list management service  can help ensure that your practice is listed on the most important local directories. We offer this service, but so do many other SEO companies.

Other local SEO strategies might include having a full optimized Google Business Profile where you regularly post updates,  responding to customer reviews, featuring local photos and references on website and setting up geo-targeted campaigns on social media.

Is it possible to rank on Google without blogging?Photo of white blocks in front of a keyboard that spells out SEO. This photo represents how important SEO consulting is to a website and how SEO specialists can help you.

Ultimately, SEO without blogging can be effective in driving organic traffic to your website. However, blogging is still a powerful tool for SEO and should not be overlooked as part of an overall marketing strategy. It undoubtedly makes ranking well easier. And, not only does it drive organic traffic, but it also helps build relationships with your audience and increase brand visibility. 

However, every website that ranks well doesn’t necessarily have a blog. There are over 200 factors Google considers when ranking a website, and while blogging has its place in an effective SEO strategy, it is not the only factor. So if you don’t want to blog, make sure your SEO strategy focuses on the other key components such as content optimization, link building, and local SEO. Doing so will help ensure your website ranks well in search engine results even without a blog.

At the end of the day, SEO is an important part of any digital marketing strategy, and the key is to find the strategies that work best for your business.  It’s also important to note that SEO can take some time, so be patient and stay focused on the long-term goals.

Simplified SEO Consulting: An SEO Solution for Therapists & Private Practice Owners

If you need help developing an SEO strategy that works for your private practice, apply to meet with a member of the Simplified SEO Consulting team and we’ll be happy to help. We know every private practice owner is different. Your needs are different. Your budget is different. Ideal clients vary from practice to practice. Treatment methods vary. Location varies and has a huge impact on what you need to do for SEO. In other words, we know every practice we work with needs a slightly different strategy. That is both why we offer a free consultation to help us determine what will be needed for your website and why we offer such a wide range of SEO service.

Our Done for You SEO services are most popular and great if you’re looking to outsource! We also believe that mental health private practice owners who have the time and motivation absolutely can learn SEO if they want. Therefore, we offer a wide range of services to help you optimize your own site including a comprehensive SEO course, a 12 week individual training program where you work 1:1 with a member of our leadership team and also a small group intensive where we take a semester to help a small group of people improve the SEO on their private practice website.

SEO is a lot of work…and it pays off.

I know SEO is a lot of work. Truly, it is. I think so now even after years of doing it. And while both of my websites rank well, they still do require attention from time to time even now. AND I believe it’s worth it. I’ve seen the huge benefits that can come long-term from having great SEO. So, I want to make sure my team does everything in our power to really help and support other practice owners in their SEO journey.

It’s a dialectic. Both can be true. But if you’re thinking about going the SEO route to market your private practice, reach out and we’d love to help.

 

Jessica Tappana, Simplified SEO Consulting founder and group practice owner answers the question, Is it possible to rank on Google without blogging?About the Author

Jessica Tappana owns a private pay group practice in Missouri that currently has 2 locations and approximately 12 therapists. She’s also the founder and owner of Simplified SEO Consulting. She believes that therapists do their best work when they have a steady stream of their ideal clients. So, Simplified SEO Consulting’s mission is to help as many therapists as possible have that steady

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Resources for Inclusive Photos + Alt Text Examples

Resource Guide: Photo Alt Text and Title Examples + Inclusive Resources for Photos

I have been very passionate for a while on creating impactful and effective alt text, alt titles, and having inclusive and accurately representative photos. Truly, I really hate looking at a website that has stereotypical and offensive photos that don’t accurately depict people’s struggles, needs, and identity. I know it can be hard to find the right photos at times, but we still have a duty to create content on our websites that allow clients to see themselves and their experiences.

Photo Alt Text, Optimizing Photos, & Titles Examples

Within couples therapy websites there are so many keywords you can use. This is an example of how I would formulate photo text in general. The general format I am looking at is as follows:

Photo Alt Title: Short description of the photo ( *not denoting anything related to mental health) | Keyword | Keyword | Keyword | Zip Code | Zip Code | Zip Code

Know that you can do 3-5 zip codes and keywords. Make sure not to over optimize or keyword stuff.

Photo Alt Text: Semi-longer photo description ( *not denoting mental health). Sentence with keyword about struggle. A sentence with keyword establishing hope. Sentence with keyword establishing next steps.

*When it comes to some websites, their policies include making sure not to negatively attribute the photo or the person in the photo to some “negative” mental health stigma. This is the rules of some websites, not necessarily ours, so make sure to read the fine print when you are getting paid or free photos from sites.

A couple with noses touching embracing while in love. Marriage counseling and couples therapy in Chicago, IL is not a place where relationships go to die. Working with a relationship therapist means you care and want to work on your relationship. Connect emotionally once again in EFT therapy in Illinois today!

Couples Therapy Website

Alt Title: Couple holding on to each other noses touching | Marriage Counseling and Couples Therapy in Chicago, IL | EFT therapy | Relationship Therapist | 60602 |60603 |60604

Alt Text: A couple with noses touching embracing while in love. Marriage counseling and couples therapy in Chicago, IL is not a place where relationships go to die. Working with a relationship therapist means you care and want to work on your relationship. Connect emotionally once again in EFT therapy in Illinois today!

Child curled up into a ball. You never want to see your child hurting. Maybe you've tried child therapy for therapy for teens in Tampa, Fl before and felt it wasn't helpful, but with the right child therapist or teen therapist, it can be. We encourage you to reach out soon!

Child and Teen Therapist

Photo Alt Title: Child curled up into a ball | Child Therapist in Florida | Teen Therapist in Tampa | Therapy for Teens | Child Therapy |  33614 | 33619 | 33610

Photo Alt Text: Child curled up into a ball with parent comforting them. You never want to see your child hurting. Maybe you’ve tried child therapy or therapy for teens in Tampa, Fl before and felt it wasn’t helpful, but with the right child therapist or teen therapist, it can be. We encourage you to reach out soon!

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Addiction Treatment Center

Alt Title: Disabled father hugging daughter | Substance Abuse Therapy | Substance Abuse Counseling in Los Angeles, CA | Drug Abuse Counselor | 90040 | 90058 | 90201 | 90220

Alt Text: Father in wheelchair hugging smiling daughter in yellow. Our Drug abuse and addictions counselors understand how hard substance abuse is to overcome alone. Substance abuse counseling in Los Angles, CA doesn’t need to be a lonely journey. Let our team help you in substance abuse therapy soon!

Woman in black sweater and pink hair talking with doctor on laptop. A pain doctor in Denver, CO can help you with pain and chronic illness management. Our pain management doctors are some of the best in their field. Call now and get support.

Private Medical Practice

Photo Alt Title: Client talking to medical professional | Pain Doctor in Denver, CO| Pain Management Doctors | Chronic Illness Management | 80001 | 80002 | 80003

Photo Alt Text: Woman in black sweater and pink hair talking with doctor on laptop. A pain doctor in Denver, CO can help you with pain and chronic illness management. Our pain management doctors are some of the best in their field. Call now and get support.

Man with his hands up in the air. We all communicate differently, and sometimes with need a speech therapist for adults in Westchester, NY. You are not alone! SLP therapy is meant to help you connect again and feel safe in how you communicate. Start working with a speech therapist in New York today!

Speech and Language Pathologist

Alt Title: A man with his hands up in the air | Speech Therapist in Westchester, NY | SLP Therapy | Speech Therapist for Adults |10701 |10801 | 10573

Alt Text: Man with his hands up in the air. We all communicate differently, and sometimes with need a speech therapist for adults in Westchester, NY. You are not alone! SLP therapy is meant to help you connect again and feel safe in how you communicate. Start working with a speech therapist in New York today!

Plant in foreground and black man in the background. Our team of registered dieticians in Austin, Texas can help you navigate nutritional concerns, eating disordered, health concerns, and more. We offer nutrition therapy and medical nutrition therapy in Texas both in-person or online.

Dietician

Photo Alt Title: Man in the background with plant | Medical nutrition therapy | Registered Dietician in Austin, Texas | Nutrition Therapy | 78613 | 78610 | 78613

Photo Alt Text: Plant in foreground and black man in the background. Our team of registered dieticians in Austin, Texas can help you navigate nutritional concerns, eating disordered, health concerns, and more. We offer nutrition therapy and medical nutrition therapy in Texas both in-person or online.

Woman with chocolates on table and hands in head distressed. Sometimes we struggle to manage food and body on our own. An eating disorder therapist in Atlanta, GA who offers eating disorder therapy, anorexia treatment, and bulimia treatment can help. Call now and book a free consultation.

Eating Disorder Therapist

Alt Title: Woman feeling distress from chocolate on table | eating disorder therapist in Atlanta, GA| binge eating therapy | anorexia treatment | bulimia treatment | 30002 (Avondale Estates) | 30021 (Clarkston) | 30030 (City of Decatur)

Alt Text: Woman with chocolates on table and hands in head distressed. Sometimes we struggle to manage food and body on our own. An eating disorder therapist in Atlanta, GA who offers eating disorder therapy, anorexia treatment, and bulimia treatment can help. Call now and book a free consultation.

One great website you can use is alt text generator. It doesn’t add in keywords, but if you struggle to come up with the initial photo description, this is a good resource.

Photo Sites and Their Algorithm

One issue that really gets under my skin is how algorithms on websites are created. For example, when I am trying to find natural curly hair or hair routines on Pinterest, usually what happens is that people who look nothing like me show up. Typing in natural on a site often alludes to POC, but algorithms are often white washed by the majority.

So imagine creating a therapy website where photos “appear” diverse enough, but actually don’t show the realistic side of some ones experience. Likewise, if you are an ED therapist and all your photos show angry plus sized people or a black woman eating a salad, or stereotypical person “overeating” photos, that often stigmatized and adds to the stereotype.

One problem with the algorithm is often in order to find representative photos, you have to type in offensive or rude texts in order to find the right content. Honestly, as a therapist that infuriates me. Plus, if you as a mental health professional have a deeper attachment to the issues you work with that can also be triggering to you.

So, how do we get inclusive and representative photos without having work with the algorithm on certain sites? I have created a list of websites that you can use for finding photos that are more inclusive and real.

Where and How to Find Representative, Inclusive, and Diverse Photos ( Free + Paid)

Open AI

This is a great resource if you want to have AI create your photos. Coming up with descriptions for this is hit or miss, but its a great up and coming option.

https://openai.com/product/dall-e-2 25 free photos per month

Creative Market

If you like a mix of cartoon animations and site aesthetics, this is a great option. The photos are affordable for a set and once you purchase a commercial license the content can be used in many areas.

https://creativemarket.com/ArtOlB/5946532-CURVY-GIRLS-FLOWERS-LINE-ART

Tonl

This is a paid service, but has a group of wonderfully diverse photos. The categories are based on topics like trust, tradition, tone, and travel, among others.

https://tonl.co/

Gender Spectrum Vice

Let’s face it, finding photos that accurately represent the LGBTQIA+ community are sparse, this is a free site that offers many different options for you to add to your site.

https://genderspectrum.vice.com/

Nappy

Finding diversity in photos for black and BIPOC individuals is complicated. Luckily nappy is working to make this more accessible.

https://nappy.co/

Iwaria

Black and African culture are not the same, therefore, if you work with African clients, this site is for you. Likewise, being nationally and internationally inclusive is necessary for any clinician.

https://iwaria.com/

Big Stock Photos

This is a site the Simplified SEO Consulting using personally and for our Done for you clients. Now, I will admit, it does take a specific strategy to find the photos you need without being stereotypical or stigmatizing. I often say, don’t search for the thing you are looking for and you will find what you need.

So if I type in native women, I am likely to get tribal representations, however if I type in business woman ethic, or indigenous, or sometime similar it will narrow the results. Its unfortunately we have to find what we need inversely, but it is possible.

https://www.bigstockphoto.com/

Flickr (Women in Tech)

Looking for fierce women in tech of all ethnicities, races, religions, and so on? You have found the right site.

https://www.flickr.com/photos/wocintechchat/

CreateHERStock

This is a paid service with some options for freebies ( which is currently being updated). If you are looking for more representative photos of men, non-binary, and women. Then this is for you.

https://createherstock.com/

Wrap Up on Private Practice SEO

You are responsible for allowing clients to see themselves in your website message, photos, and design. User experience and design play a big role on our brand. Try your hands at photo descriptions. Be intentional about the descriptions, and check out these resources, especially if you are struggling to find sites that represent your ideal clients.

Learn How to Begin Optimizing Photos, Descriptions and Choose Inclusive Photos with Our Webinar!

We are hosting a webinar on April 7th for Alt Text and Diversity. We’d love to have you attend. You can also purchase the recording from our website afterwards. In the meantime, if you want support with your SEO, our team of experts will work with you every step of the way. Simplified SEO Consulting can help you begin developing content and best practices for your online and in-person presence. So don’t let confusion stop you from having an effective website – contact us today by following these simple steps:

  1. Apply to work with our team
  2. Once approved schedule your 45-minute consultation
  3. Learn about our team!
  4. Start adding intentional photos and alt text to your site.

Other Services At Simplified SEO Consulting

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, trauma, sports psychology, postpartum/pregnancy/parenting, high achievers, and much more. Schedule a consult soon!

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4 Tips for Growing Your Private Practice SEO

As a private practice owner, I’m sure you have heard about SEO, otherwise known as search engine optimization. SEO can be used to help your ideal clients find you, your practice, and your services on search engines. When I say search engines, I mostly mean Google. Using private practice SEO should be an important part of any therapist’s marketing strategy in this time of digitalization.

Investing in your private practice SEO is one way of investing in your business and your future. As I mentioned that most things are digitized, and most people search for therapists via Google. By using SEO strategies, your ideal clients will be able to find you. This will be due to your rankings on Google and other search engines. In this blog, I will talk about 5 tips you should utilize to grow your private practice SEO.

Learn About or Conduct Keyword ResearchShows a private practice therapist doing keyword research. Represents how seo private training will support you with learning what you need to know to support your practivce's SEO.

If you’re new to SEO or new to doing it yourself, you may not have heard about “keyword research”. Keyword research is an SEO term where you learn what terms users are using to look for services. This will look at the terms in the area you are targeting and how hard it is to rank for them. For example, if you are a therapist that provides anxiety therapy in Little Rock, Arkansas you’re going to need to see what terms are easiest to rank for in your area. Luckily, this area may not be as saturated with competition as somewhere like Los Angeles, CA. But it is still very important to know what you are up against.

To Start Off, You Will Need to Look at the Variations of “anxiety therapy in Little Rock, AR”.

Sometimes, your first search will be the easiest to rank for and the highest searched for. Other times, you will need to look at different variations. Like “anxiety treatment in Little Rock, AR”, “treatment for anxiety in Little Rock, AR” or “therapy for anxiety in Little Rock, AR”. All of these terms you will look at then decide which one has the most searches and can be achievable for you to rank for. But also has the least competition.

Some tips for finding great keywords for private practice SEO purposes are:

  1. Use a Keyword Research Tool such as Mangools/KWfinder or Google Keyword Planner
  2. Make sure the keywords you use are relevant to your practice and the services you provide
  3. See what inquiries people are making on Google about your relevant services
  4. Research your competitors to see what keywords they may be using

Optimize Your Practice’s Website for Private Practice SEOShows a page of content with keywords incorporated. Represents how private practice seo can teach you how to incorporate your keywords into content.

After you have keywords that will help increase your visibility on Google, optimizing your practice’s website to incorporate them will be important. This process is known as “on-page optimization”. This involves adding those chosen keywords into your content. This is your page titles, meta descriptions, alt-text and titles on photos, and the headings on your service pages.

Doing this allows Google to pick up that you are trying to target these keywords and rank your website appropriately. It will then keep an eye on your website and the content. This is to decide if you’re just knowledgeable about your niche or an expert. This is where content citing locations and content talking about your keywords targeting your services can be helpful.

Things to Keep in Mind

When you are optimizing your website, there are a few things you need to keep in mind. Website speed, mobile-friendliness, and security are important to your SEO. But so is the ability of your potential clients being able to navigate your site. If your website is slow, this is where you will lose the most people. Because they know they can find another therapist’s website with a better user experience.

Testing out content and your website for how it runs and looks on mobile devices is crucial as well. When people are searching for a therapist or resources in the wee hours of the morning, they are more than likely doing this from their phone or a tablet. If it’s not compatible or the design isn’t user-friendly on mobile devices, the chances are they will leave your website.

Lastly, making sure your website is secure is not only for your potential client’s benefit but also for your own. Having your website using HTTPS is not only secure but Google rewards websites for it. It also ensures your website is mobile-friendly, so that is a built-in bonus!

Using Locations Near You and Building Local CitationsShows the Google My Business app. Represents how seo private training will show you how to set up your GMB and what the benefits are.

When it comes to private practice SEO, name-dropping locations near you such as colleges, schools, or even popular parks can come as a benefit to your SEO. It shows Google that you know the area that you are claiming to be in or are targeting. It can also help you build local citations. Local citations can become your best friend when it comes to reaching potential clients.

Local citations are pages on directories like Google My Business or even Yelp. These have your practice’s information such as the name, address, phone number, and hours that you are open. These can help your visibility when potential clients search for anything related to your niche. Or even for a therapist, or for a private practice in their area. The location citations are incredibly helpful for helping you be found if someone searches for ” a therapist near me”, “anxiety therapist near me”, or “anxiety therapist Ohio”.

Create Quality Content to Benefit Your Private Practice SEO

Having quality, SEO content can make a difference when it comes to private practice SEO. Not only will it help your rankings on Google but your content can be used as a resource for established and potential clients. When you have quality content on your website, especially about your niche, it shows Google that you are an expert on the subject. This will lead the search engine to increase your visibility to users searching for relevant content, leading to potential client engagement.

As I mentioned before, content is a great place to incorporate the keywords you researched and picked according to your area along with the relevance to your practice. You can drop these keywords in places such as headings, titles, or in the call to action. However, you want to make sure that you do not overdo this as Google will consider it keyword stuffing and penalize your website for it. Google loves to see you prove you’re an expert but when you overdo it, Google can’t tell which keywords are relevant to your content, leading it to penalize you.

Growing your private practice’s SEO can seem intimidating as the jargon is ever-changing and Google is constantly updating its algorithms as well. However, by using these private practice SEO tips, you will have a better understanding and a head start on growing your business. Remember, investing in your SEO is not only investing in your business but also your future.

Get Started Today and Start Seeing the Difference with Private Practice SEO

If you’re a private practice therapist looking to improve your online visibility and attract more clients, Simplified SEO Consulting is here to help. We specialize in private practice SEO and offer various SEO packages to support you at every stage of your journey. Investing in your website and optimizing it for SEO can have a significant impact on the growth of your practice. Our SEO Course for Therapists can teach you how to use blogs and SEO to your advantage, or you can outsource your SEO needs with our consulting packages. Apply to work with us and start seeing results today! Ready to get started?

  1. Please apply to work with us
  2. Learn about our team
  3. Begin growing your private practice through private practice SEO!

Other SEO Services At Simplified SEO Consulting

If you feel as if you need additional SEO help, we have other options available! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. These can also be helpful to find better keywords, evaluating your current SEO performance, and more. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey, our SEO Content Specialist at Simplified SEO Consulting, takes pride in creating quality content that reflects her clients’ brand voice and practice. With a focus on mental health, she understands the impact of high-quality content on SEO rankings and attracting ideal clients. Lynsey’s goal is to utilize her copywriting expertise to help private practice owners grow their businesses through effective SEO and quality content. She is passionate about educating private practice owners on the power of blogs as a tool for SEO marketing.

Apply to work with us if you’re ready to see how Simplified can serve you!

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The Benefits of Marketing SEO for Therapists

Graphic demonstrating the positive impact of marketing SEO for therapists - enhance your reputation and build trust with potential clients

Marketing SEO for Therapists.

The internet has become one of the most important tools for people seeking mental health services, so naturally, Marketing SEO for Therapists is too. Therapists can build their online reputation and increase their visibility to potential clients by optimizing their websites for search engines. This article discusses how SEO can benefit therapists and the research that supports its effectiveness.

 

What is search engine optimization?

As the name implies, search engine optimization is about improving the visibility and ranking of a website on search engine results pages (SERPs). The search engines like Google rank websites based on factors such as keyword relevance, site structure, and user experience when people search for information about mental health services. Therapy websites can rank and show up better on search engines by optimizing them based on these factors.

 

Benefits of Marketing SEO for therapists

Image showcasing the benefits of marketing SEO for therapists - increase visibility and attract more clients

Increased visibility: The main reason therapists get SEO is more traffic. The more optimized a therapist’s website is, the more likely he or she will appear in search results when people look for mental health services in their area. There will be more clicks, more visitors, and more clients as a result.

 

Improved credibility: A website that appears at the top of search engine results pages is often perceived as more credible than one that appears lower down. By optimizing their website for search engines, therapists can build their online reputation and establish themselves as experts in their field.

 

Cost-effective marketing: SEO is a cost-effective way for therapists to market their services. Unlike traditional advertising methods, such as print ads or billboards, SEO does not require a significant financial investment. Instead, therapists can focus on creating high-quality content and optimizing their websites for search engines to attract potential clients.

 

Research Supporting the Benefits of Marketing SEO for Therapists 

 

Several studies have shown that SEO can be an effective marketing strategy for therapists. For example, a study published in the Journal of Mental Health found that therapists who optimized their websites for search engines reported increased website traffic and client referrals. The study also found that therapists who utilized SEO had higher levels of client satisfaction and retention.

 

Another study published in the Journal of Technology in Behavioral Science found that online marketing strategies, including SEO, were effective at attracting clients to mental health services. The study found that clients who found their therapist through an online search reported higher levels of satisfaction and were more likely to recommend their therapist to others.

 

Conclusion about SEO for Psychologists, Therapists & More. 

Ultimately, search engine optimization can be a highly effective marketing strategy for therapists. When therapists optimize their websites for search engines, they get more visibility, have more credibility, and get more clients. SEO is a great marketing strategy for therapists, so it’s a great tool to use if you’re trying to grow your practice. If you’re looking for help doing that, Simplified SEO Consulting has many services to meet your needs. 

 

Don’t be afraid to reach out for help with your SEO Marketing! 

That’s what we specialize in! To help you get the clients you work with best and the amount bookings you want. 

  1. Apply to Start SEO Services
  2. Learn more about our talented team of mental health SEO Specialists
  3. Start learning SEO for Mental Health Professionals!

Other Services offered by Simplified SEO Consulting

Simple SEO consulting offers a range of services that can help you get started working with your team. We offer Done for You SEO Service packages, online courses, and SEO training opportunities. One of our most popular courses, “Top of Google” has been a favorite of many clients! We have 12 weeks of intensive SEO for those who want to learn with a guide. Or for those who are looking for a more specialized package, we also offer an SEO strategy package. To get started, fill out our application to start SEO services today!

 

About the Author

Amber’s passion for therapy, love for technology, and eagerness to learn make her an excellent addition to the Simplified SEO team. With a Bachelor’s degree in Psychology, an HR certificate, and enrollment in a Master’s program in Psychology, she brings a wealth of knowledge to her role. Additionally, she serves on the board and volunteers for a local nonprofit organization, The STARS Foundation, and enjoys taking her daughter to various fine arts classes and activities. Outside of work, Amber cherishes spending quality time with her family, including her incredible partner, amazing daughter, three spoiled dogs, a farm cat, and a few chickens. She previously lived in the city but now enjoys experiencing various lifestyles in Missouri at a young(ish) age.

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Why Creating High-Quality Content is Important for SEO

What is High-Quality Content?

High-quality content on a website is content that is valuable, relevant, and useful to the target audience. It should be well-written, engaging, and informative, and should provide a positive user experience. Creating high-quality content that relates to your ideal client is crucial for effective SEO.

It can help attract and engage your target audience to your website. You want potential clients to stay on your website and view your content. By creating high-quality content you will be giving potential clients helpful information that they want to read. Thus they stay on your website longer. 

Some helpful characteristics to remember when it comes to high-quality content are relevance, depth, originality, and clarity. On relevance, you want to make sure the topic you are focusing on is relevant to your website as well as your intended clients. Depth helps give more credibility. You focus on providing detailed information rather than surface-level information. Always be sure your content is original. You always want to provide a new perspective as it can help bring in more viewers. Your content should be very clear, as clarity can make it easier for viewers to understand. If your content is harder to understand they will most likely leave the site.

How to Create Content That Resonates With Your Ideal Client

Start Defining Your Target AudiencePhoto of a woman writing something in a notebook at her desk. If your looking to begin attracting your ideal clients, discover how creating high quality content can help you.

Be sure to create content that relates to your ideal client. You want to create content that focuses on the clients you are wanting to see walk through your office door. This helpful high-quality content will help potential clients determine if they see an interest in your services. Or if your content is interesting to them and they want to learn more. 

Be Sure You Are Using The Right Keywords

When creating high-quality content, an important component is identifying the keywords your potential clients are searching for. By identifying and incorporating these keywords you are ensuring that your potential clients are finding you and connecting with your website. These keywords are also very helpful as they help improve your search engine rankings. As you rank higher for the keywords you are using you will begin to attract the right audience to your website. Clients will begin to find the content they are looking for and may begin to convert into your client.

Be Sure To Create A Strategy With Your Content

Creating a content strategy is helpful when creating high-quality content. It helps you stay focused on your goals and ensure that your content is relevant, valuable, and useful to your ideal clients. You want to be sure that the content in your pages and blog posts is providing valuable information and knowledge as it helps build trust and credibility with your audience, as they come to recognize your practice, services, and what you stand for. Always try and post your blog content consistently as it provides fresh updated content and keywords. These both help drive more traffic to your website and increase your online visibility.

Photo of a man using his laptop representing how creating high quality content can help improve your seo ranking and bring in your ideal clients.Be Sure You’re Optimizing Readability

Creating high-quality content can seem like a challenging project. But one crucial part of your making sure your content is high quality is readability. When readability is hard to read, potential clients and viewers might not stay on your site and read your helpful content. Always make sure that your content is easy to read and understand.

Be sure to have short paragraphs and use subheadings to break apart large sections of text. Readers may be overwhelmed when they see a large amount of content without it being broken up. Another way you can help break up text and keep your audience engaged is by adding photos or videos. Photos and videos can help display context to what your content is about. Visual aids often help keep readers on a site. Check out Hemingway, a free website you can use when making sure your content is readable.

Be Sure to Always Encourage Engagement

Your content is important. When you are finished with your subject always be sure to include a call to action (CTA). A call to action is how you will most likely have your potential clients contact you or even convert into actual clients. By including a call to action you are giving the reader a place to address their mental health struggles and contact you to help overcome their struggles. Another way to promote engagement is by leaving a space for readers to provide comments or share their thoughts on the subject is also helpful. Both of this help build a community around your content and improve its relevance to your ideal client.

Photo of a man typing on his laptop. This photo represents how high quality content can lead to a higher search engine ranking.

High-quality content can be very crucial to your website for both search engines and for finding your target audience. By producing your high-quality content you will begin to rank higher on search engine results and gain the like, know, and trust factor with search engines.

This type of content will most likely be read by those who are looking for the type of content you are writing, and possibly turning these readers into your clients. By following these steps and continually refining your content creation process, you can create high-quality content that resonates with your ideal client and helps drive traffic, engagement, and conversions.

Apply To Work With Simplified SEO Consulting

Our team at Simplified SEO Consulting wants to help you get your website ranking so you can begin interacting with your ideal clients. With our guidance and support, you will have the right clients calling your practice to get started with your services. To start your SEO journey with our Simplified team follow these three simple steps:

  1. Apply to work with us on your SEO
  2. Meet with one of our Skilled SEO Specialists
  3. Begin creating high-quality content to improve your SEO!

Other Services Offered With Simplified SEO Consulting

Looking for a different way we might be able to support you when it comes to finding your ideal client? Our team at Simplified wants to support you no matter what your SEO journey is. We offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips and guides to SEO!

About The Author:

Photo of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.

Brianna is a Mental Health SEO Specialist at Simplified SEO Consulting. As an SEO Specialist, Brianna enjoys optimizing client websites and interacting with them to help them achieve their SEO goals for their website. Her main goal while working with Simplified clients is to ensure they enjoy their SEO journey as well as to help them understand how the SEO process works. She hopes to inspire clients during the SEO process as well so they can begin working on their websites too!

Looking for extra support? Schedule a consult with the consulting team to see who can help you and how.

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Do You Have the Best Website Structure for SEO?

Are you building a website, doing a redesign, or curious about how to revise your current website for the best website structure for SEO? You are not alone. It’s important for your overall SEO strategy and user experience that your important pages are accessible to your ideal clients.

Know that site structure and what is ideal will look different for every professional depending on your needs. Are you a group, solo, niched, or general? These site layouts will be similar, but not the same.

In this blog post, you will learn which site layout is ideal for your practice and how to effectively implement this on your site to give you the best return.

What is Website Structure?

Website structure or architecture is the way a website is organized. It’s the visual representation of how pages link together and the best practices for navigation on your website. The best practices are to have a top menu that lists services or departments within an organization with drop-down menus linking to key services and/or products.

Important Drop-Downs for Your Website Structure

When an ideal client lands on your website, it should be easy to find the information they are looking for. A best practice is to have key service pages and/or products as drop-down menus from the top menu bar.

For example, a mental health professional who offers counseling services might have a top menu item that says “counseling” with drop-down menus highlighting the best services they offer. These menu items can include individual, family, couples, and group counseling.

Other important pages for your website include your homepage, about or team page, contact, blog, services, and specialties.

What About Your Footer?

In addition to your top menu, the best practice is to have a footer that links directly to important pages on your website. This should include the same service and product information as the top menu with additional contact information, such as social media links, newsletter sign-up forms, etc. You will also want to include a physical address or a keyword such as “online therapy in New York” for local SEO. Additionally, you may have your privacy policy, disclaimers, terms and conditions, copyright, and so on. You may also have a link to your in-person office, resources. Know that your rates/FAQ page, team page, and resources can be placed on the top or the bottom. There is no right place to put them.

Examples of the Best Website Structure for SEO

Best Website Structure for SEO: Solo Clinicians

If you are a solo practitioner, you may want to opt for a minimalist website where all important pages are clearly visible in the navigation bar. This ensures that best practices for SEO and usability are followed.

For example, your top menu should include: Home, About/Team Page (listing who you are and what services you offer), and Services (list best services you offer with a brief overview of what they are about. Make sure to link to their respective page for more details.), Blog, Contact, and Rates/FAQ page (if applicable).

Site Structure Small Group Practice (Niched)

If you are a small group practice with niche services, best practices for website structure include Home, About/Team (list who you are and what services each member offers), Services (list best services you offer with a brief overview of what they are about.

Make sure to link to their respective pages for more details.) Blog, Contact, Rates/FAQ page (if applicable), Specialties (list best specialties within your group practice with a brief overview of what each specialty is about. Make sure to link to their respective pages for more details.), and Resources (this is where you can link any forms, documents, self-help articles, etc. that are relevant to your practice.

Larger Generalist Practice Site Structure

 

For a larger group practice with generalist services best practices for website structure include: Home, About/Team (list who you are and what services each member offers), Services (list best services you offer with a brief overview of what they are about. Make sure to link to their respective pages for more details.) Blog, Contact, Rates/FAQ page (if applicable), Specialties (list best specialties within your group practice with a brief overview of what each specialty is about.

Online Therapy Practice Site Structure

Online therapy practices will be harder to rank for but in order to rank for this creating an effective home, about, contact, services, and blog page matters. Create blogs related to the benefits of online therapy and make sure you are doing what you can to optimize for local SEO.

Example: Benefits of working with online therapy in San Diego for Busy Moms. In addition, you can also create pages for best practices, teletherapy policies, and tips for online therapy.

Small Niched Group Practice

A small group practice needs to hone in on its strengths and not rank for everything under the sun. Start by creating best practice pages, best services pages, and best specialty pages. This will give you a better chance of ranking for all your niches. Additionally, you may want to add a Resources page with helpful forms, documents, and self-help articles which are related to your practice’s specialties. No matter what type of mental

Want Support for the Best Website Structure for SEO? Our Team is Here!

We know that getting the best website structure for SEO can be tricky. That’s why we are here to help. Our team of experts will work with you every step of the way. While we don’t claim to be website designers, we can support you with the help of a web designer on best site structure practices. Simplified SEO Consulting can also help you begin developing content and best practices for your online and in-person presence. So don’t let confusion stop you from having an effective website – contact us today by following these simple steps:

  1. Apply to work with our team
  2. Once approved schedule your 45-minute consultation
  3. Learn about our team!
  4. Start getting the referrals you are seeking

Other Services At Simplified SEO Consulting

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, trauma, sports psychology, postpartum/pregnancy/parenting, high achievers, and much more. Schedule a consult soon!

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Trending and Upcoming SEO for Therapists: Practices to Use for Your Mental Health Business (and Why!)

1. Using Artificial Intelligence to create SEO for Therapists’ Websites

Image of a rocket with the text " Simplified SEO". If you're looking to BOOST SEO for therapists, reach out to simplified SEO consulting today!

Artificial intelligence (AI) is changing how people interact with online content. An algorithm in Google’s AI arsenal that is particularly noteworthy is its RankBrain. It was released several years ago and has become an integral part of Google’s search engine ranking system over the past few years. RankBrain is capable of understanding and interpreting the context behind a user’s search query. That results in more relevant search results! This means that users are more likely to find what they are looking for faster. Making it easier to navigate the web and find the information they need. Over 8.5 billion searches are conducted on Google every day, which amounts to a total of 99,000 searches every second.

That’s a lot of people asking Google the same question over and over again – “How do I get out of this infinite loop?!”

 

2. Adapting to Voice Search Technology when Creating SEO for Therapists

Image of phone showing "Google the best therapists on Mars". If your business needs a little SEO help, we can help! We excel in SEO for Therapists, coaches and all those working in mental health field!

The popularity of voice search technology has soared in recent years thanks to technology like Google Assistant, Apple Siri, and Amazon Alexa. Voice search technology is changing the way people search for information and products. It is important to use long phrases that people use in their everyday conversations to have the best results in voice searches. In fact, 55% of homes are expected to have a smart speaker by 2022.

Make sure your keywords are relevant for voice search marketing. You can find long phrases that people use in everyday conversation by looking at how they speak. Longer, more natural phrases tend to produce better results in voice searches.

Fun Fact: In 1952, the first voice recognition device was created by Bell Laboratories and they named it Audrey.

 

3. Target Mobile Versions of your Site 

Image of a person looking at a phone and a computer representing the clients and help you could get from Simplified SEO Consulting. We help with SEO for Therapists!

In today’s search engine world, Google indexes websites based on their mobile versions. That means they look at the mobile versions primarily rather than the desktop versions. Mobile traffic is currently more than 50% of all web traffic. 73% of internet users will be able to access the internet only using a mobile device by the year 2025, so this change is quite logical.

You can assess your mobile site’s effectiveness using Google’s mobile-friendly test. You can also check out the “mobile usability” report in Google Search Console. Googlebot will also not load content that requires user interaction, like clicking or swiping.

Fun Fact: In December 2022, Google is projected to have handled around 84.08% of global searches. Bing and Yahoo handled 9% and 2.55%, respectively.

SEO for Therapists & Counselors Made Simple!

To begin working with Simplified, follow these three simple steps:

  1. Book a Session with Simplified SEO Consulting
  2. Learn about SEO Consulting for Therapists
  3. Take a breath and relax, knowing your SEO is handled!

Other Services at Simplified SEO Consulting:

We can also help if you need other types of support! We offer a variety of training options to meet your needs, including a 12-week training program, small group intensives, and courses. If you are ready to start using SEO, or you are planning to move your site or redesign your site, then the strategy session may be an excellent option for you. We can also assist you with our Done for You Program if you want to work with a dedicated and skilled team of professionals.

About the Author

Being an avid supporter of therapy, in addition to being an avid learner and a technology lover in general, Amber fits right into the Simplified SEO team. She has an HR Certificate, a Bachelor’s in Psych, and is enrolled in a Master’s program in Psychology. Among her many responsibilities is her active involvement in her local nonprofit organization, The STARS Foundation, where she serves on its board, volunteers, and takes her daughter to many fine arts classes and activities. Spending time with her family is one of her greatest pleasures. She has a spouse, a daughter, three spoiled dogs, one farm cat, and a few chickens. She lived in the city before moving to Missouri (where chickens were definitely not permitted!) and feels fortunate to be able to experience many different types of lifestyles at such a young(ish) age.

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