We are very excited to be providing some information for trauma therapists on SEO and service pages. As some of you know many of our SEO specialists focus on SEO for trauma therapists because we have had a career or have previous experience working with abuse, trauma, and survivors of DV. Therefore, as many of you have a focus on trauma, we hope that our holistic SEO perspective when marketing to individuals dealing with trauma will provide you with insight and encourage you to not be afraid of how your content and voice come off as you speak to this clientele.
What pages should you build-out?
When building out your service pages, we typically recommend having a PTSD Treatment and Trauma Therapy page. This is because these are the most highly searched for key terms. If you niche down with survivors of abuse, homicide, first responders, or DV survivors, then we would suggest making this the focus keyword, but still including PTSD treatment and trauma therapy on the page to draw in the people looking for this service. Additionally, as therapists, we know that trauma doesn’t usually show up alone, in fact, many people dealing with trauma also deal with anxiety and depression. Therefore, creating service pages based on this focus will not only enhance your SEO because we can link back to these pages but if your clients are not entirely sure if trauma is the issue. They can at least get a brief overview of how co-occurring disorders show up.
Use of Language on a PTSD and Trauma Page?
Sometimes when we are building out trauma pages for clients, we find that they struggle with using PTSD treatment on the page for the uncertainty that they will drive in a stream of more clinical diagnoses than they are ready to work with. However, in the SEO world, people are both searching for trauma therapy and PTSD treatment. If you’re worried about driving in the wrong clients, then realize that the keywords are what drive people to your website. The written content is what speaks to them as a person. If you don’t work with intense trauma clients, mention that in your copy. Or if your focus is on co-occurring disorders, say that too. Simply adding a subheading saying “ Who Do I work Within Trauma Therapy” will help people to know whether or not you’re the right trauma therapist for them.
Additional Tips on Trauma Language and SEO for Trauma Therapists.
If the client uses a certain language in a session, then it is ok to add it to your copy. You’re directly speaking to the client. Listen to what you’re hearing in session, and make sure to include these pain points in your copy. Also, don’t be afraid to use trauma language, it can be frightening to know what is appropriate versus what is not, but know that it is in your best interest to just be real. For example, when it comes to people dealing with trauma, it can take many times for them to decide that abuse or an assault is not their fault. Therefore, reiterating this in your copy and in sessions is just adding to one of the many times it will take before they believe it if they ever will.
Lastly, remember that while we want to be real and authentic when talking about trauma, remember to use a person’s first language. They are a person dealing with trauma, a survivor of abuse. Acknowledge the person, not the problem first.
Keywords for a Trauma Therapy Page
Here is a list of common SEO Keywords that individuals try to rank for when working with PTSD treatment and Trauma therapy:
- PTSD treatment
- Trauma Therapy
- EMDR Therapy
- Somatic Experiencing
- Complex Trauma
- Trauma and Anxiety
- Trauma and Depression
- Feeling stuck
- Trauma Therapist
- PTSD therapy near me
- Trauma therapy near me
- EMDR therapist
These are just a few examples of keywords you could rank for, but the list goes on. That is why we have specialists who can help with SEO for trauma therapists, who are here to help you break down what makes sense to rank for and what doesn’t.
If you specialize in trauma and you have a certain modality you approach from most often, it would be helpful for your rankings to create a modalities page, breaking down in client language what they can expect being in that setting with you. Additionally, creating blog posts where you answer commonly asked questions or give a resource guide will help to better connect with the client.
Resources to link to?
As many of you know, linking is a big piece of the puzzle to rank for SEO for trauma therapists. We add internal links, so for example, if you have a PTSD treatment page, then we may link to your anxiety, depression, or modality page to provide more movement in your site, but also to show Google there is a connection between the topics. This also shows to your clients that there is a connection. So if you connect to your anxiety page from a trauma page and have a subheading in each discussing the connection, your client and Google will begin to recognize the connection of the topics.
Additionally, we also suggest having at least one external link on your site. This is meant to help build up your trust flow with Google. When you connect to an already well-ranked site, this will build your site credibility. Therefore, for trauma therapists, we suggest linking to:
- The Veterans Association
- The CDC
- The Domestic Violence Hotline
- Somatic Experiencing
Make sure if you’re using these as external links, know that while they are good to link sources, don’t copy content from their site. Google recognizes duplicate content and will know who published it first, and ethically, that is just bad practice. Use the general idea and then place it in your own words.
Blogging Helps SEO for Trauma Therapists Because You’re Able to Communicate Your Voice!
Blogging. The infamous and necessary next steps in your journey ranking for SEO for trauma therapists. Blogging is a powerful tool to connect to your ideal audience. Even if you’re a group practice that offers everything, blogging can help your particular mission and perspective be seen better.
We encourage you to write intentional and carefully crafted blog posts to answer common questions you hear in your practice. For example, you could write an open letter to moms recovering from birth trauma. What do I say to my daughter who was raped? Or Simple things first responders can say to calm a person down in a crisis situation. Resource guides and tips are useful for your client and it gives them a glimpse into the kind of care they can expect from you as a therapist. Remember, blogging is your passion piece, so don’t be afraid to be real and talk about the tough issues.
Write blogs for their loved ones too.
Blogs are also a great resource for the family and loved ones of people dealing with trauma. They may struggle to know how to help their child, partner, friend, or family member. By giving them some helpful tips, you can help them to process what is going on in their loved ones’ lives. They may not fully understand, but when people don’t understand a loved one’s pain, they often want answers and guidance, but by providing blogs for the whole unit, they will feel better supported and even feel like they can help their loved ones better.
Get in Touch With Our Talented Team to Learn More About SEO for Trauma Therapists!
As trauma therapists or any mental health professional, we can make a huge impact on how people live. We can help people find freedom and feel heard maybe for the first time in their lives. If you’re uncertain how to begin communicating to people dealing with trauma that you get it, SEO is a great option. People are looking for help and they don’t know where to begin. That is where your marketing strategy of person-centered service pages and blogs will be a fantastic first step for them. Just as with SEO, asking for help takes times when you’re stuck in trauma. Many times, clients make visit your site a few times before deciding to reach out for help, so be patient with the process and know that it is working and you’re making an impact.
If you could use some support, then reach out to us for help. Our skilled and passionate team of SEO specialists who are mental health nerd sat Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:
- Schedule a consult with our Client Success Specialist
- Learn more about our talented team of SEO Specialists.
- Begin putting your unique voice out there and continue making the impact you desire on those around you.
Other Services offered by Simplified SEO Consulting
Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!
About the Author:
Jasmine, an SEO Specialist, and Client Success Specialists at Simplified SEO Consulting. You may be wondering where to start with your SEO for private practice or group practices. You have come to the right place.
Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is currently beginning per practicum work soon. Currently, she serves as the Client Success Specialist in new client consults with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. Her favorite part of the job is writing copy for clients and helping them find their voice to communicate with clients how they can best serve them.