Entries by Mary Miller

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How do you create a marketing strategy for a law firm?

Introduction to Legal Marketing The Challenge of Marketing in the Legal Industry In the legal sector, crafting a marketing strategy presents unique challenges. Law firms must balance their professional reputation with effective marketing tactics, ensuring compliance with ethical standards. This complex balancing act is central to developing an approach that is both effective and respectful […]

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SEO Fundamentals for Private Practice Owners

In the digital landscape, therapists and private practice owners are increasingly recognizing the importance of a strong online presence. Search Engine Optimization (SEO) is a vital component of this online strategy. Specifically, SEO for private practice owners and therapists is about enhancing your digital footprint to ensure your services are visible to those who need […]


Organic SEO vs. PPC ads : The pros and cons.

Organic SEO vs. PPC: Pros and Cons Many of our clients often ask what the benefits of organic SEO vs. PPC ads are. They both serve a purpose specific to driving consumers to your business. They just accomplish this goal with different tactics and strategies. Let’s take a look at both of these concepts and […]