Google Analytics has been a trusted companion for website administrators and marketers for years. With the advent of Google Analytics 4 (GA4), there have been significant changes in how user interactions are tracked, with “Events” being at the core of this new paradigm. But what are events, why are they crucial, and how can you […]
SEO, times they are a-changing! SEO, or search engine optimization, is the process of optimizing a website in order to improve its ranking on search engine results pages (SERPs). When people think of traditional SEO they generally think about optimizing your pages for specific keywords. These then show up in SERPS when people search for […]
In this day and age where we are bombarded with YouTube videos and Instagram reels, some of you may be wondering if blogging is still a worthwhile endeavor. Sometimes it seems so much easier to just record a quick video than commit the time to sit down and create new content by writing a blog. […]
Organic SEO vs. PPC: Pros and Cons Many of our clients often ask what the benefits of organic SEO vs. PPC ads are. They both serve a purpose specific to driving consumers to your business. They just accomplish this goal with different tactics and strategies. Let’s take a look at both of these concepts and […]
If you’re reading this blog, chances are you already know about the importance of SEO, also known as Search Engine Optimization. But, there’s a second, often overlooked, aspect to SEO that is extremely important as well. It’s called analytics. Analytics can be a scary word that brings to mind thoughts of statistics, mathematical equations, and […]