Today, I would like to explain how working with an SEO expert assists help professionals and private practice owners get to the top of Google and start attracting potential clients. Ultimately, the goal of SEO is to increase not only the quantity but also the quality of the organic traffic that is coming to your […]
Comprehensive Guide to Earning Backlinks
In SEO land, the hot topic has been backlinks. They have been discussed so frequently that we hosted a webinar. This webinar went in-depth into all things backlinks. It is a two-part series that offers a lot of valuable information about all areas of backlinks. Jessica, Tappana Simplified’s founder, does a wonderful job explaining the […]
Tips for Improving SEO on a Private Practice Homepage
I wanted to take a moment to talk about homepages and SEO strategy. As a client your initial inclination may be to optimize your homepage first, right? Your homepage is the glue that holds your website together and directs traffic. Naturally, it seems very important to work on right away. But, did you know that […]
What I Learned My First Month of SEO That Graduate School Never Taught Me
The Beauty of Graduate School When pursuing a graduate degree to provide mental health services, you learn a crazy amount of information. Often, so much information that retaining it initially seems like an impossible task. We learn to how to diagnose mental disorders to DSM-5 diagnostic criteria. We cover and practice appropriate clinical interventions […]
SEO Services: Who We Serve
The truth is that our SEO practices would work well for a variety of businesses. However, there are some types of small businesses that we will work with better than others. Why? Because they’re more in our wheelhouse. They’re issues we know a lot about….or at least enough to be able to ask questions and […]
4 of My Most Surprising Backlinks
Preparing for our upcoming Building Backlinks Masterclass means I’ve been thinking a lot about the various places my own backlinks have come from. Honestly, my backlinks have come from all over but I thought it would be fun to share a few places that might be less common. You might be familiar with more common […]
A 3 Prong Approach to SEO
Once you have a website that you love, it’s targeting the clients you most enjoy working with and it’s free from technical errors, it’s time to get started on Search Engine Optimization. I talk about a lot of different things you can do to improve your search engine ranking and drive more traffic to your […]
How Having a “Niche” Impacts Your SEO Strategy
You’ve heard the business coaches recommend you “niche down” One of the earliest pieces of business advice I remember picking up as I went into private practice was that I was supposed to “niche down.” Since then, I’ve heard business coach after business coach in the mental health arena talk about this exact issue. They […]
Does Duplicate Content Affect SEO?
Let’s talk about duplicate content and best SEO practices. Frequently, in our planning meetings, our clients wonder why duplicate content is an issue? Especially if they’re taking the text from one of their own pages? They also wonder how much of a page needs to be rewritten to avoid being flagged by google as having […]
The Comprehensive Guide to SEO Strategy for Therapists During Covid 19: Part 2
Developing a new SEO strategy during Covid-19 If you’re like many private practices, you’ve noticed a dip in new client inquiries during the Covid-19 pandemic. You’re wanting to focus some on marketing but aren’t sure how. First of all, I recommend checking out Part 1 of this Comprehensive SEO guide where we addressed SEO […]
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