My last post was all about how meta descriptions can help a therapist’s private practice website, but if your like most people, you’re left wondering what to do with the information.  So, today we’re going to focus on the how.  Here are 5 general tips that I give private practice owners trying to work on […]

Do either of these situations sound familiar? You have a beautiful website that is easy to navigate, has beautiful pictures and has text written to speak directly to your ideal client. The problem? Nobody can find your site.  If you search for counseling in your area, or even specifically your niche (ex: “help for postpartum […]

You have Google Analytics installed for your counseling website.  In fact, you’ve even looked at Google Analytics a few times.  But what do all those numbers mean?  How do you actually USE any of the data?  Every time you look at Google Analytics you just feel overwhelmed and to be honest a little annoyed. You’re […]

You’ve been reading my e-mails, maybe listening to some podcasts or even searching for some articles online about SEO.  Perhaps you’re even thinking about looking into the cost of paid SEO services. You may be asking yourself: Is my site READY for me to work on SEO? What are the first steps? Will I get […]

How popular are you on Google?  How trusted is your website?  Does Google know about all of the high quality material you’re putting up on the world wide web for potential clients to see?  Maybe…maybe not.  Part of the answer may lie in how many high quality backlinks you have.  Google will trust your site […]

Trends in the United States for Counseling Keywords As an SEO Consultant, I get to spend a lot of time doing keyword research for therapists around the country.  Anytime I have a new client, I do at least a quick glance at the keyword data for their area.  For my client’s who have keyword research […]

Have you been working on your own Search Engine Optimization for a couple of months and just aren’t sure if it’s worth the effort? Or have you been paying someone else to do “SEO” for your private practice website but have just been told to be patient and wait a few months to see results? […]

Backlinks Today we’re talking about backlinks – a really powerful tool for improving your SEO. A backlink is a link from another site TO your site.  Basically, someone else is saying that your site has valuable information their reader might be interested in on a particular topic.  For instance, if a local fitness instructor is […]

What do Zebra Stripes have to do with Private Practice Marketing? I’m kind of fascinated by zebra strips. They’re beautiful. The stark contrast between the black and the white. The way they work together to decorate this elegant animal. But did you realize that Zebra stripes are actually an adaptation mean to protect these creatures […]