
Navigating the SEO Jungle: A Guide to Basic SEO Vocabulary
In the vast and ever-evolving realm of digital marketing, SEO (Search Engine Optimization) stands as a great strategy for boosting online visibility. SEO encompasses a multitude of techniques and strategies so understanding its language is crucial…

Breaking Down Your Site Audit Report: What to Look For & How to Understand It
Understanding the issues that occur on your site is a vital part of long-term SEO success
As your practice evolves on your SEO journey, so will the structure of your site. But, growing pains are often an inescapable part of change. It's essential…

The SEO Pitfall: Navigating Professional Jargon on Your Private Practice Website
Do you struggle with creating terminology that speaks to your ideal client in simple terms to help them understand your content? You probably tend to write your content the way you learned it and want to be sure you use the correct terminology…

LinkedIn: Your SEO Secret Tool
In the vast and ever-evolving landscape of social media platforms, LinkedIn stands out as a unique and powerful tool that goes beyond mere networking. While it's commonly known as the go-to platform for professionals seeking job opportunities…

SEO and Storybrand: Compelling Narratives for Higher Search Rankings
In the rapidly evolving world of digital marketing, SEO (Search Engine Optimization) and storytelling have emerged as two pillars of successful brand promotion. While SEO helps improve a website's visibility on search engines, storytelling captivates…

How is SEO Used in Healthcare & More Specifically for Functional Medicine Doctors in Private Practice?
In today's digitally driven world, where information is at our fingertips, healthcare providers need to adapt and embrace the power of the internet to reach their patients effectively. This is where Search Engine Optimization (SEO) comes into…

Why Being Told Your SEO Sucks Is Actually a Good Thing!
Have you ever received a random email out of the blue from someone telling you how bad your SEO is?
Emails like this are common, so you may get them before you have done any SEO. A large number of these are often SEO scams. But, many of our…

How Readability in Private Practice Content Impacts SEO Success
Do you struggle to create content that’s easy for users to read when they come to your website? Want to learn how to make sure your content is easy to read and speaks to users who may convert to potential clients? In this post, you’ll discover…

Overcoming Imposter Syndrome Around Blogging
As a therapist and private practice owner, you might find yourself grappling with imposter syndrome. You have to remember that you possess a wealth of knowledge and expertise honed through years of education and professional experience. And…

Local SEO for Therapists: Attracting Nearby Clients to Your Private Practice
SEO can be a great tool for attracting clients from afar. Such as those from a bigger city such as New York or Los Angeles. But for therapists who want to also serve more local clients, it can be a great way to attract individuals who are living…

Small Group SEO Intensive: Why I Love Small Group Training
You may or may not have heard about the small group SEO training intensive courses that we hold each semester. As a professor for over a decade on university campuses in Missouri, I absolutely love the support and accountability that learning…

Beat the Heat with our Local SEO Heatmap this Summer
You've heard me talking lately about working smarter.
Now, you may notice I'm not saying "not harder". Because we're already working harder! As practice owners, business owners, leaders, parents, caregivers, friends, loved ones...wherever…

Understanding Events in Google Analytics 4 (GA4): Their Importance and Creation
Google Analytics has been a trusted companion for website administrators and marketers for years. With the advent of Google Analytics 4 (GA4), there have been significant changes in how user interactions are tracked, with "Events" being at the…

What’s the Difference Between a “Follow” Link “No Follow” Link? Does It Make a Difference for My SEO?
In the realm of SEO, there are different kinds of links and backlinks. Not all will benefit you in the same way, but can still help improve your SEO over a longer period of time. To help clarify, today we are going to discuss the difference…