Entries by Jessica


Crafting Effective Meta Descriptions: The Art of SEO

Private practice owners often think of SEO as being a very matter-of-fact science-type field. In fact, I think we want it to be very clear, direct, and obvious what the “right” way is to optimize things because we get a little intimidated by this stuff. But the truth is that Search Engine Optimization (SEO) is […]

How is SEO Used in Healthcare & More Specifically for Functional Medicine Doctors in Private Practice?

In today’s digitally driven world, where information is at our fingertips, healthcare providers need to adapt and embrace the power of the internet to reach their patients effectively. This is where Search Engine Optimization (SEO) comes into play, helping healthcare professionals enhance their online presence and connect with those seeking their services. But what exactly […]

Overcoming Imposter Syndrome Around Blogging

As a therapist and private practice owner, you might find yourself grappling with imposter syndrome. You have to remember that you possess a wealth of knowledge and expertise honed through years of education and professional experience. And that knowledge can be really useful to many people out there.  You’ve heard that you should blog. You […]

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What is local SEO for doctors?

Local SEO plays a pivotal role in the digital presence of healthcare professionals. But what exactly is it? Local SEO is one element that can ensure your private medical practice appears in local searches. What is Local SEO in Digital Marketing? Local SEO is one piece of a larger digital marketing strategy. It’s one piece […]


The Non-Blogger’s Guide to SEO Success

Are you a therapist or psychiatrist private practice owner who detests writing and really doesn’t want to start blogging? Yet…you know that you need to do something to get noticed and increase your website’s visibility and have heard blogging is an important SEO strategy? We understand that feeling!  You may not consider yourself an ‘expert’ […]

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What is SEO in Healthcare?

In today’s digital era, the healthcare industry is experiencing a paradigm shift in how it reaches and engages with patients. A robust online presence has become essential for healthcare practitioners to connect with their patients effectively. While the primary focus of healthcare professionals remains on patient care, the importance of SEO (Search Engine Optimization) in […]

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Why is Medical SEO Important?

In today’s digital age, the internet has become an invaluable resource for individuals seeking healthcare information and services. As a healthcare practitioner, your online presence can significantly impact your practice’s success. This is where Search Engine Optimization (SEO) comes into play. In this article, we’ll explore the vital role of medical SEO and why it’s […]