WIn 2023, our team started the process of completely changing our approach to SEO. It was the first time in the history of our business that we made a massive change to our standard SEO service. Why did we make such a change? Because Google had started changing how it evaluates websites. We saw […]
Private practice owners often think of SEO as being a very matter-of-fact science-type field. In fact, I think we want it to be very clear, direct, and obvious what the “right” way is to optimize things because we get a little intimidated by this stuff. But the truth is that Search Engine Optimization (SEO) is […]
Welcome to the future of SEO in 2024, where networks of content on a website all related to specific content showing expertise are poised to revolutionize the digital landscape for private practice owners. In this blog post, I’ll share my perspective as the owner of Simplified SEO Consulting and a group counseling practice, Aspire Counseling, […]
You’re a diligent website owner, dedicated to providing your visitors with the best online experience. One day, you log into your Google Search Console (GSC) to ensure that everything is running smoothly. To your surprise, you spot a mysterious 404 error reported by Google for a page that, as far as you know, never existed […]
In today’s digitally driven world, where information is at our fingertips, healthcare providers need to adapt and embrace the power of the internet to reach their patients effectively. This is where Search Engine Optimization (SEO) comes into play, helping healthcare professionals enhance their online presence and connect with those seeking their services. But what exactly […]
As a therapist and private practice owner, you might find yourself grappling with imposter syndrome. You have to remember that you possess a wealth of knowledge and expertise honed through years of education and professional experience. And that knowledge can be really useful to many people out there. You’ve heard that you should blog. You […]
Local SEO plays a pivotal role in the digital presence of healthcare professionals. But what exactly is it? Local SEO is one element that can ensure your private medical practice appears in local searches. What is Local SEO in Digital Marketing? Local SEO is one piece of a larger digital marketing strategy. It’s one piece […]
You know, increasing your online presence would help you grow your small business. The truth is people look for service-based businesses online these days. And you want to show up. But when it comes to optimizing your website for search engines, you may find yourself struggling with one of the most basic steps – keyword […]
Are you a therapist or psychiatrist private practice owner who detests writing and really doesn’t want to start blogging? Yet…you know that you need to do something to get noticed and increase your website’s visibility and have heard blogging is an important SEO strategy? We understand that feeling! You may not consider yourself an ‘expert’ […]
In today’s digital era, the healthcare industry is experiencing a paradigm shift in how it reaches and engages with patients. A robust online presence has become essential for healthcare practitioners to connect with their patients effectively. While the primary focus of healthcare professionals remains on patient care, the importance of SEO (Search Engine Optimization) in […]