About Sterling Humburg-Cage

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Entries by Sterling Humburg-Cage

Site Schema for Local SEO: Which Schema Is Most Effective?

Schema markup has emerged as a crucial tool for supporting search engine optimization (SEO), especially for businesses targeting local audiences. Site schema helps search engines understand your website’s content better, leading to improved visibility in search results. As AI-driven search engines become more sophisticated, leveraging site schema markup can give your business a competitive edge […]

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The Importance of Site Schema in AI Search

As AI-driven search engines like Google’s Bard and OpenAI’s ChatGPT reshape how users access information, the role of structured data has never been more critical. Unlike traditional search engines that rely heavily on keywords, AI-powered search tools dive deeper, interpreting the context and nuance behind a query. To keep up, websites must adopt site schema, […]

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Understanding Important Site Schema Types

Site schema markup might sound technical, but it’s really just a way to help search engines understand your website better so they can show it off in the best possible light. Think of it as giving search engines a cheat sheet about your content—making it easier for them to highlight different parts of your business […]

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What to Look for in an SEO Expert

SEO professionals come in so many forms. Finding the right support can come from a large company, small business, or freelancer. While many sources offer informative and helpful advice, not everyone may practice what they preach. Regardless, there are many options when it comes to working with an SEO expert. So, today we are going […]

What is Technical SEO?

Technical SEO is often one of the unsung heroes of SEO optimization. Regardless of how nice your site looks on the surface, it may not matter if it isn’t technically sound. This subset of SEO is focused on improving a website’s technical aspects to improve its ranking in the search results. It may not be […]

Why Choosing the Right SEO Company is Crucial for Your Practice’s Growth

Guest Blog Post By Brandon Leibowitz In today’s digital age, the importance of having a strong online presence cannot be overstated. For therapists and group practice owners, an effective online strategy is key to attracting and retaining clients. Search Engine Optimization (SEO) plays a pivotal role in this strategy, as it enhances your website’s visibility […]

Google Algorithm Leaks and AI Overviews

This year has seen a number of new SEO developments. Some of these announcements were intended. Others, not so much. There has been no shortage of big news this year in the realm of SEO. Whether it be the rise of E-E-A-T or the increased adoption of AI tools, things always seem to be changing […]