SEO Marketing for Therapists: An Investment of Time or Money?

Running a private practice comes with many decisions! One of the most common decisions is whether you should outsource an aspect of your practice, or handle it “in-house”. Whether it’s administrative tasks, billing, or digital marketing. Often the answer comes down to this question, “Do I want to spend the time to do it myself, OR do I want to spend the money to have someone else do it for me?” The decision is no different when it comes to SEO!

However, it’s not always an either/or answer, sometimes the answer is a little bit of both! It may be easier to understand if I go ahead and outline the different SEO options you have, so let’s get into it!

Outsourcing Your SEO Entirely: SEO Services for Therapists

If you have no time to learn or implement SEO strategies on your website, then outsourcing all of your SEO needs may be the best option for you. With this option, someone else will handle the optimization of your website with minimal input needed from you. At Simplified SEO Consulting, this would look like one of our “Done-For-You” SEO packages. And at our business, we ask our clients to be involved enough in the process to give us feedback and check that our work aligns with their brand and values. However, how involved you are will really depend on your unique needs.

Within our Done-For-You options, you still have room to cut back a bit on the cost if you’re able to put in more time yourself. For example, if you’re able to write the content for your website, then we can focus all of our efforts on optimizing that content, which will save you a bit of money. Or, if you rather have us handle it all, we can write AND optimize your content for you!

However, if you’re interested in investing more of your time and as little money as possible, then this may not be the option for you.

Handling SEO Yourself: DIY SEO Courses

Let’s say you recently launched your practice, or you’re in the process of launching your practice. Perhaps you don’t have a full caseload at the moment. Or, maybe you enjoy learning new things! If you’re interested in tackling SEO on your own, then a DIY option may be the best fit for you.

Our DIY SEO courses allow you to learn SEO at your own pace.

You can watch all of the videos and start optimizing your website this week. Or, you could steadily learn more and make changes over the course of a few months, even a year! Our online SEO courses are our most affordable option.

But even this option, well, has options! Some clients decide to purchase an online course to learn as much as they can. And if they need more support down the line, they reach out about our Done-For-You SEO services. For example, you may optimize your blog posts but need help with your service pages. It doesn’t always have to be one or the other.

Learning SEO Marketing for Therapists Yourself Has Many Benefits

As a therapist, knowing how to use SEO yourself can prove to be an investment and a worthy use of your time. You invest both time and money, but since you’re the one doing the SEO in the end, you will be saving both by understanding the importance of SEO marketing. But also how it can greatly benefit your practice. Here are a few reasons why investing your time and money into SEO can benefit you:

• Increased visibility: By optimizing your website for search engines, you can improve your online rankings and make yourself more present online and make it easier for potential clients to find you.
• Cost-effective marketing: SEO is a cost-effective way to market your therapy services compared to traditional advertising methods.
• Better understanding of your audience: Learning SEO can give you insights into your target audience’s search habits and preferences, which can help you tailor your content to their needs.
• Improved credibility: A well-optimized website can help establish you as a credible and trustworthy therapist in your field.
• Long-term results: Unlike some other marketing techniques, SEO provides long-term benefits that can continue to drive traffic to your site and generate leads for your therapy practice.

As a therapist who wants to improve their online presence, it’s important for you to understand the basics of SEO. By learning SEO strategies yourself, you can gain a better understanding of how to improve your website’s visibility, credibility, and long-term success. If you’re not sure how, at Simplified SEO Consulting we have plenty of resources available to help you get started with learning SEO, so you can take control of your online presence and build a successful therapy practice.

This brings us to our training options!

Learning SEO with Support: SEO Training for Therapists

Learning SEO on your own can be a bit daunting for some. So, if you’re interested in learning SEO with support then our SEO training options may be what you’re looking for. Our SEO training options are a great middle ground between our Done-For-You packages and our DIY courses. They allow you to get feedback and support from a trained SEO Specialist while you learn how to implement SEO strategies on your website. Our training options also come with extra tools to help you track your SEO progress and simplify your SEO process.

We have a variety of SEO training options depending on whether you rather invest more time or money for a more individualized experience.

For example, our Small Group SEO Intensive is one of our most affordable SEO training options. With this option, you’ll learn our SEO process with a group of other mental health professionals. Whereas our 12-Week SEO Intensive Training Program is fully customized and focused on your unique needs.

We also offer a few unique SEO training options! Jessica and Danica just had a blogging retreat in Florida and continue to dream up ideas to meet the needs of our clients. We’re always looking for new ways to make learning SEO an exciting experience!

The Bottom Line is That You Have Options!

We understand that running a practice comes with quite a few expenses. And we know that every practice (and practice owner) needs something different. This is why we’re dedicated to making SEO training and services accessible at different price points.

So whether you want to dip your toes in with a DIY online course or you’re ready to outsource your SEO with a Done-For-You SEO package, we’re happy to support you in whichever way makes the most sense for your practice.

Do you Need Help Making a Decision for Your Private Practice Website?

We know this is a big decision, and there are quite a few options to consider! That is why we have our potential clients apply to work with us so that we can take a look at your website, gather information about you, your practice, and your goals along with having a member of our team see where your SEO stands. If you are chosen to work with us, you will then have a consultation, where we’ll discuss your goals for your practice, take a look at your website together, and give you our suggestions on which SEO option best suits your SEO goals.

You can apply to work with us, here!

About the Author

Kaite Ritchie was our former Done-For-You SEO Coordinator at Simplified SEO Consulting. But before she stepped into this role, Kaite worked as an Intake Coordinator for our founder’s private practice. During that time she learned about the different aspects of running a private practice, including getting therapists connected with their ideal clients. There, she also learned what a big difference SEO can make for therapists! You can apply to work with us and learn more about SEO marketing for therapists and our SEO services!

Updated on 4/30/2023 by Lynsey Heskett