The digital world holds immense potential for therapists seeking to expand their reach and impact. An important part of this online presence is SEO (Search Engine Optimization), particularly for therapists with private practices. Whether they are in-person or online. Leveraging SEO effectively, with the help of SEO agencies, can significantly boost your visibility on search engines, helping potential clients find your services with ease. This, in turn, builds your credibility and trustworthiness.

For example, in the field of psychology, people often search for terms like “psychologist near me” or “online therapy.” With the right SEO strategies in place, your website can appear at the top of these search results. Thus giving you an edge over competitors and increasing the likelihood of being chosen by potential clients. This is where working with SEO agencies that understand the unique needs of therapists can be a game-changer. They will optimize your website to rank higher in search results and attract more clients. When done right, SEO for online therapy is not just an investment, but a catalyst for growth.

What Exactly is SEO for Therapists?Shows a therapist working on his seo for online therapy with the support of an SEO agency. Represents how seo for online counseling is beneficial for therapists.

SEO, or Search Engine Optimization, is the practice of enhancing your website and its content. All with the goal to improve its visibility in search engine results. When it comes to private practice SEO, the focus is on ranking higher for relevant keywords. These are phrases or terms that potential clients use when searching for therapy services online. By optimizing your website for these keywords, you increase your chances of being found by those looking for what you offer.

But why is this important? Well, consider how many times you turn to Google when in need of a product or service. Most people do the same, including when it comes to therapy. So when potential clients search for phrases like “online counseling” or “psychologist near me,” search engines search many websites to find the most relevant results. SEO for therapists ensures that your website is one of those top-ranking results. Which is done by making you more visible and accessible to those seeking your services.

What is Local SEO and Why is it Important for Therapists?

Local SEO further amplifies this by targeting your SEO efforts to specific regions or areas. This is particularly useful for therapists who wish to serve clients in a certain city or region. For example, if you are a therapist based in Idaho, your private practice may not be relevant to someone searching for “online therapy” in Vermont. Local SEO aims to make your website more visible to those in your area, making it easier for potential clients to find you. It also helps search engines, like Google, understand the location and context of your website.

Furthermore, local SEO is really beneficial for therapists with online counseling services. As the internet allows us to connect with people from all over the world, competition can be high when it comes to ranking for general therapy terms. By focusing on local SEO and SEO for online therapy specifically, you can attract clients from a specific location. This not only makes your SEO efforts more targeted but also increases the chances of potential clients actually becoming your clients.

Challenges Therapists Face without SEO

Marketing strategies are ever-evolving, and the rise of digital marketing has changed the game for therapists. However, you went to school to become a therapist, not a marketing expert. So, many therapists, like you, may not have the time or knowledge to effectively navigate the world of SEO on their own. Yet your website and financial stability depend on it. Without SEO, therapists may face:

Lack of Visibility When It Comes to Potential Clients

With an increasing number of people turning to search engines to help them find the right therapist, not leveraging SEO can leave you invisible to potential clients. This could result in a decrease in inquiries and ultimately, a loss of clients. For example, if a potential client in your area searches for “anxiety therapist in Idaho” and your website is not optimized for this keyword, they may never come across your services.

Relying On Expensive Marketing Strategies

Without SEO or SEO for online therapy, therapists may have to rely on traditional and often costly marketing strategies. This can be strategies such as print ads, referrals from other professionals, or even word of mouth. These methods certainly have their benefits, but they may not be sustainable or effective over time. Especially if you decide to offer new services that may not be reflected in your initial marketing efforts.

These methods can be effective, but they require ongoing investments of time and money. With SEO, however, your website can work for you 24/7. It can help you reach potential clients without the need for constant investment. Additionally, investing in SEO can provide long-term and cost-effective marketing results. You can adjust your SEO strategies as your practice and services evolve, ensuring that your website always reflects the most current version of your private practice.

Losing Clients to Competitors with Strong Online Presence

When you can look for therapists with a few taps of a button, potential clients often have multiple options to choose from. If your competitors have strong SEO strategies in place, they may appear at the top of search results for relevant keywords. This increases their chances of being chosen by potential clients over you. With the growing number of therapists offering online counseling services, it’s becoming even more important to stand out among the competition.

Investing in SEO for online counseling or private practice seo can help you rank higher and establish your authority in the field. By improving your online presence, you can also build trust with potential clients but also search engines! This can lead to more conversions and ultimately, more clients for your practice.

How Investing in an SEO Agencies is Beneficial for Therapists

With all these challenges that therapists face when it comes to SEO, investing in SEO agencies can be a game-changer. They are specialized in optimizing websites for search engines and can help therapists achieve their SEO goals. Often, they also have multiple packages to choose from, making them accessible for therapists with different budgets and needs. So, here are some key benefits of investing in SEO agencies for therapists:

Expertise and Experience in SEOShows a group of SEO Specialists working on seo for online therapy. Represents how psychologist search engine optimization save you time with support.

SEO agencies are made up of SEO Specialists who have the expertise and experience to optimize therapist websites effectively. They are knowledgeable about SEO and the ever-evolving algorithms of search engines. Your SEO specialist will help to ensure that your website stays relevant and visible to potential clients. By utilizing their skills and knowledge, therapists can focus on what they do best: providing therapy to their clients.

At Simplified SEO Consulting, our SEO specialists not only are experts in SEO but also have experience working in the mental health field. We understand the unique needs of this industry, and we use that knowledge to tailor our services to help therapists succeed online. Our specialty is SEO for therapists, and our goal is to help you reach yours.

Saving the Time and Effort for Therapists

As a therapist, your time and energy are valuable resources. Ones that are better used to help your clients. By investing in SEO agencies, like Simplified, you can save yourself the time and effort it takes to navigate SEO on your own. Instead, you can focus on providing quality therapy services and growing your practice.

Your SEO specialist will be in charge of meeting with you, creating a personalized SEO strategy, and implementing it for your website. This allows you to have peace of mind knowing that your online presence is in good hands. It will also help reassure you that your keywords are being targeted, and your website is optimized for maximum visibility.

Long-Term Investment for Sustained Online Presence

Investing in an SEO agency is a long-term investment for therapists. It’s not a one-time fix but rather an ongoing process to ensure that your website remains optimized and relevant to your target audience. With consistent efforts, your website’s visibility can continue to improve over time, leading to a sustained online presence.

For example, blogging is a powerful SEO strategy that can help therapists rank higher on search engines. By creating engaging and informative blog posts, therapists can attract potential clients to their website and demonstrate their expertise in the field. An SEO agency can help you plan, create, and optimize these blog posts to ensure their effectiveness in reaching your target audience. We recommend blogging at least once a week to maintain your online presence and keep your website fresh with relevant content.

You Gain a Competitive Advantage

By investing in an SEO agency, you also gain a competitive advantage over other therapists who are not utilizing SEO. With a strong online presence and optimized website, you can stand out among your competitors and attract more clients to your practice. If your local or online competition is not utilizing SEO for online therapy or private practice SEO, you can gain even more of a competitive edge by investing in these strategies. You will rank higher on search engines, be more visible to potential clients, and ultimately gain a larger client base.

At Simplified SEO Consulting, we not only focus on optimizing your website but also on building a strong online reputation for your private practice. This includes creating content that is in your brand voice, making sure your content is relevant, and even engaging in social media marketing. Our goal is to help you build a strong and trustworthy online presence that sets you apart from other therapists in the field.

The Real Value: Cost vs ROI

As with any business investment, understanding the financial aspects is crucial. Investing in SEO agencies for therapists may seem like an added expense, but the potential returns far outweigh the cost. One way to think about it is every new client you gain through SEO is essentially increasing your return on investment. They are also a long-term source of income for your practice. Plus, with higher visibility and a competitive advantage, you have the potential to gain more high-value clients who are willing to pay for your services.

This is why considering the cost versus the ROI of SEO services is essential. While the initial investment may seem high, the long-term benefits and returns make it a worthwhile investment for your practice. Also, an SEO agency may offer different packages and options to fit your budget and needs, making it accessible for therapists at any stage of their practice. For example, at Simplified SEO Consulting, we work with therapists to help them find a package that fits their budget and goals. We believe in transparency when it comes to cost versus ROI and will work with you to achieve optimal results within your means.

Some Things to Consider:Shows a therapist thinking about the benefits of an SEO agency. Represents how psychologist search engine optimization can be supported with seo for private practices.

When you are considering the cost versus the ROI of SEO services, there are a few things to keep in mind. First, the cost is not just about the monetary aspect but also the time and effort saved for therapists by SEO agencies. This allows you to focus on your clients and grow your practice while leaving the SEO work to experts. Even when deciding between packages, such as Do-It-Yourself or Done-For-You, consider the time and effort you will have to put in versus the potential returns.

Another factor to consider is that SEO supports you in the goal of acquiring new clients through an improved online presence. It is a valuable investment in the growth and success of your practice. By targeting specific keywords and optimizing your website, you can attract potential clients who are actively searching for therapy services in-person or online. This targeted approach leads to higher conversion rates and, ultimately, a greater ROI.

Remember that SEO is an Ongoing Investment into the Future of Your Practice.

As algorithms change and your practice grows, your SEO strategies will need to adapt. From targeting new keywords to updating your website, it’s an ongoing process that requires consistent effort. But the long-term benefits are worth it. By investing in SEO for therapists and SEO agencies, you are investing in the future success and sustainability of your practice.

Invest in Your Success with Simplified SEO Consulting

At Simplified SEO Consulting, we specialize in providing top-notch SEO services for therapists. Our team of SEO specialists will work with you to create a personalized strategy that targets your ideal clients and reflects your brand voice. We understand the importance of SEO in building a successful therapy practice and strive to provide the best results for our clients. This is why we have a variety of SEO packages to fit your budget and needs. Plus, we offer DIY resources for those who prefer a more hands-on approach.

Don’t let your website get lost in the sea of online therapists. Invest in SEO for online counseling, psychologist SEO, and online therapy, and watch your practice grow. Want to learn about SEO? Sign up for our SEO Course for Therapists and learn how to use the power of blogs and SEO to reach more clients and grow your practice! Or want to outsource it? Check out our SEO Consulting packages and schedule your consult today! Ready to get started?

  1. Schedule Your Consult
  2. Learn about our team
  3. Invest in your future success with Simplified SEO Consulting!

Other SEO Services At Simplified SEO Consulting

If you feel as if you know all about SEO or want to learn more about other wonderful services we offer, check out our other SEO services for therapists and online therapy providers. We offer options such as our 12-week trainingsmall group intensives, and courses. Our strategy session can be a great option if you’re just getting started and want to make sure your website is set up for success. We also provide ongoing support with our SEO maintenance packages, perfect for private practice owners who want to ensure their website’s SEO stays optimized. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program is perfect for you. Whatever your SEO needs, Simplified SEO Consulting has you covered. Invest in your practice and your future success with our expert SEO services today!

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting. Providing copywriting for therapists in the United States, Canada, United Kingdom, and beyond.

Meet Lynsey, the passionate SEO Content Specialist at Simplified SEO Consulting, who combines her love for writing and mental health to help therapists grow their online presence. With a background in mental health and SEO, she understands the unique needs of therapists and uses her expertise to create SEO strategies that align with their brand and attract their ideal clients. Let Lynsey help you unlock the power of SEO for your therapy practice! To learn more about Lynsey and the rest of our team at Simplified SEO Consulting, visit our website today! Remember, investing in your SEO is investing in the success of your practice. Contact Simplified SEO Consulting today to get started!

In the vast landscape of the internet, you’ve probably heard the term “SEO” thrown around quite a bit. Or maybe your colleagues mentioned that SEO brought in more ideal clients. But what exactly does SEO mean in simple terms, and why is it so important? Together, we’ll break it down in the most basic terms!

What is SEO?

SEO stands for Search Engine Optimization. At its core, it’s a set of practices and strategies aimed at making your website more appealing to search engines like Google, Bing, or Yahoo. What’s the ultimate goal? To increase your website’s visibility and rank higher in search results when people look for something online that’s related to your niche.

SEO optimization, analysis, and keyword research. SEO is beneficial for your practice or law practice. Learn more about law firm SEO here.

Why is SEO Important?

Imagine you have a fantastic private therapy practice or law firm, but it’s like a hidden treasure buried in a desert. Without search engine optimization, your website is that hidden treasure – incredible, but hard to find. SEO helps search engines discover and understand your content so that when someone searches for a topic related to your website, they can easily find it.

How Does SEO Work?

Now, let’s delve a bit deeper into how SEO actually works:

1. Keywords

Keywords are the words and phrases people are typing into search engines. SEO involves researching and selecting the right keywords relevant to your practice or services. By strategically placing these keywords in your website’s content, you make it easier for search engines to match your content with user searches.

2. On-Page Optimization

On-page SEO involves optimizing individual pages on your website. This includes using keywords in titles, headings, and throughout your content. It also means creating high-quality content that provides value to your audience.

3. Off-Page Optimization

Off-page SEO is about building your website’s credibility and authority on the web. This is often done through backlinks – when other reputable websites link to yours. Search engines see these links as votes of confidence in your site’s quality.

4. Technical SEO

Technical SEO ensures that your website is easy for search engines to crawl and index. This includes factors like website speed, mobile-friendliness, and the use of XML sitemaps. A technically sound site provides a better user experience and is more likely to rank well.

5. Local SEO

If you have a physical address or want to target local customers, local SEO is crucial! It involves optimizing your online presence for local search, including creating and managing a Google My Business listing. Local search engine optimization can also involve participating in community events, sponsoring local organizations, and creating content that resonates with your local audience. This engagement can help build a strong local brand presence.

SEO in search bar on laptop. SEO is great to grow your law firm, counseling practice or functional medicine practice. Learn more SEO tricks here!

Why Should You Care About SEO?

Now that you understand what SEO means and how it works, let’s talk about why it’s essential for you!

1. Increased Visibility

SEO helps your website appear higher in search results. When your website is on the first page of search results, it’s more likely to get noticed and visited. When you rank higher on search engines, your ideal clients are going to be able to find you a lot easier than your competitors!

2. Organic Traffic

By optimizing your website for search engines, you can attract organic traffic. This is when people find your site through search results without paid advertising like Google ads. Search engine optimization focuses on attracting users who are actively searching for services or information related to your practice. This means that the traffic you receive through search engine optimization is highly targeted, increasing the likelihood of more calls!

3. Credibility

A high search engine ranking often equates to credibility and trustworthiness in the eyes of users. People tend to click on the top results because they believe those sites are authoritative. Websites that appear at the top of search results are often seen as more credible and trustworthy by users. Search engine optimization helps establish your site as an authority in your niche services!

4. Better User Experience

Search engine optimization encourages you to improve your website’s structure and content, making it more user-friendly. A well-optimized website provides a smoother, more enjoyable experience for visitors. With the increasing use of mobile devices, SEO optimizes for phones and tablets as well as computers. Websites that are mobile-responsive offer a better user experience, as they adapt to various screen sizes and provide a seamless experience for cellphone users.

5. Competitive Edge

Your competitors are probably investing in SEO. By doing the same, or doing it better, you can maintain or gain a competitive advantage in your industry. If you are looking to dominate your competitors in your local area, local search engine optimization is great when attracting clients nearby.

A green sprout growing out a wooden stump representing how SEO can help grow your practice! Learn how to build your online presence with SEO techniques. Call today.The Basics of SEO

In simple terms, search engine optimization is about making your website more search engine-friendly to improve its visibility, attract more visitors, and ultimately achieve your online goals. Whether you’re a mental health professional, personal injury lawyer or a local business, SEO is a fundamental tool to help you succeed in the digital world. So, now that you know what search engine optimization means, consider how you can apply it to your online presence and watch your practice grow!

Start SEO Services with Simplified Consulting Today!

Don’t let your competitors steal your spotlight. It’s time to take control of your online destiny and drive organic traffic, leads, and conversions. Request a FREE SEO consultation today and let us map out a winning strategy tailored just for you. Act now to take the top spot and boost your business! Follow these simple steps:

  1. Schedule a consultation here.
  2. Meet with SEO specialists.
  3. Learn more SEO basics and watch your practice grow!

Other Services Simplified SEO Offers:

Are you ready to take the next step? Enroll in our Small Group SEO Intensive now and start preparing your website for optimization! If you’re interested in private instruction, check out our 12-Week SEO Intensive Training Program. Don’t have the time or expertise? Our team of expert SEO specialists can do it for you. Read more about our Done-For-You program here!

About the Author

Olivia Ferguson, Mental Health SEO Specialist

Olivia Ferguson graduated from Central Michigan University with her Bachelor’s degree in Social Work. With a prior history in crime victim advocacy, this brought her great knowledge of the legal justice system and the mental health profession. Connecting those tools together, her goal is to help individuals reach their ideal clients by improving their online presence and rankings with search engine optimization.

An SEO agency is a specialized company that helps improve the online presence and visibility of businesses. They do this through search engine optimization techniques. These techniques involve optimizing a website’s content, structure, and other factors to increase its ranking on search engine results pages (SERPs). SEO, or Search Engine Optimization, is a strategic process to improve your private practice’s online presence. It ensures your website appears at the top of search engine results when potential clients search for relevant keywords. These can be keywords such as “private practice SEO” or “SEO for online therapy.”

For counselors, SEO is not just about appearing in search results but appearing in the right ones. Those that prospective patients are actively searching for. By utilizing keywords specific to your practice and niche, an SEO agency can help attract targeted traffic to your website and ultimately increase the number of clients for your private practice. But it’s not just about gaining leads! It’s also about converting those leads into actual clients. A good SEO agency will work with your website’s structure and call to action, making it easier for potential clients to contact you. In this blog, we’ll discuss the importance of SEO for therapists and how an SEO agency can help you achieve your business goals.

Understanding SEO Basics for TherapistsShows a therapist working on their private practice SEO. Represent show seo for online therapy can be supported with seo keywords for therapists.

Before diving into the specifics of how an SEO agency can help you, it’s important to understand some SEO basics. Let’s start with keywords and key phrases. These are the exact terms clients search for or even relative terms Google (and other search engines) uses to determine the relevance of your website. For example, if you’re a therapist in Arkansas, a potential client may search for “therapists in Arkansas.” In this case, “therapists” and “Arkansas” are the keywords and they should be included in your website’s content.

Another crucial aspect falls under On-Page Optimization. This process involves refining elements on your website to make it more attractive to search engines. Some examples of these are meta descriptions and title tags. These should be crafted to be compelling and keyword-rich, while the focus of your content should be on header tags, content structure, and relevance to your potential client. These elements provide cues to search engines about the hierarchy and relevance of your content. Using proper header tags (H1, H2, H3) can make it easier for search engines to understand what your website is about and improve your ranking.

Finally, we have Off-Page Optimization.

Off-Page Optimization includes strategies to enhance your website’s reputation and authority when it comes to search engine ranking. One way to achieve this is through backlinks, which are links from other websites that lead to your website. Search engines see backlinks as a vote of confidence for your website and view it as a credible source to display on their results pages.

This involves building quality backlinks. Backlinks are links from other websites to yours. They are a significant factor in how search engines rank your site. Social media signals, such as shares and likes, can also contribute to your site’s ranking. These signals can also play a significant role in Off-Page Optimization. Social media platforms like Facebook, Instagram, LinkedIn, and Twitter (now known as X) can help drive traffic to your website. But also boost engagement and build relationships with potential clients.

The Role of an SEO Agency in Private Practice SEO

Working with an SEO agency, such as Simplified SEO Consulting, can significantly enhance your private practice’s visibility online. In today’s world, most people turn to search engines to find therapists. This is why it’s crucial that your practice appears in relevant search results. Here’s how we can support you:

Market Research and Keyword Analysis

We start by identifying and analyzing relevant keywords for your practice. For example, we target keywords that align with your niche and services, such as “counselors for anxiety” or “online therapy for depression.” Our team uses advanced tools to discover the terms potential clients use when searching for therapy services. We also conduct in-depth competitor analysis to understand what keywords your competitors are using and how to differentiate your practice from theirs.

Website Auditing and Recommendations

A part of our service is that we perform a comprehensive audit of your website from an SEO perspective. This is where we pinpoint areas where improvements can be made on your website. This includes a technical SEO assessment to ensure search engines can effectively crawl and index your site. For example, we check for broken links, duplicate content, and page load speed. We also focus on improving the user experience by making your website more accessible and easy to navigate.

Content Strategy and CreationShows a therapist writing content. Represents how private practice seo needs content to enhanceseo for online therapy.

If you are an avid Simplified blog reader, you will know we love to remind our clients and potential clients that content is king in SEO! This is why we place a strong emphasis on content strategy and creation. We work with you to develop engaging, SEO-optimized content that resonates with your target audience.

Our experienced copywriter creates content that balances information and marketing, so your website not only ranks well but also converts visitors into clients. This is done by highlighting the unique aspects of your practice while also providing valuable insights for potential clients.

Link Building and Outreach

Lastly, a service that we may offer in the future is ethical link-building practices. This involves us helping your website build relationships with reputable sites in your niche. This can be done by earning backlinks through guest posts, mentions, and collaborations. We understand the importance of using ethical techniques for link-building to ensure long-term success for your website.

By leveraging these strategies, our aim is to maximize your online visibility and attract more prospective patients to your practice. SEO for online therapy is not just about driving traffic, it’s about attracting the right traffic. Potential clients who are genuinely interested in and in need of your services.

SEO Reporting and Analytics for Therapists

SEO for online therapy is not a one-time strategy. It requires constant monitoring and adjustments to stay ahead of the competition and in front of potential clients. This is where SEO reporting and analytics come into play. These tools and techniques allow you to measure the success of your SEO efforts and make data-driven decisions. This way you can improve your private practice’s online visibility.

Tracking Keyword Rankings

An important aspect is knowing where your website ranks for specific keywords. This is crucial. Utilizing tools such as Google Analytics and other advanced SEO software, we monitor your keyword performance regularly. This reveals trends in your website’s visibility and identifies areas for improvement in your SEO strategy. By tracking keyword rankings, we can also identify which keywords are converting into actual appointments for your practice. As part of our service, we provide regular reports on your keyword rankings and offer advice on how to improve them.

Monitoring Traffic and Conversions

Additionally, traffic to your website is another important part of the equation. What visitors do once they arrive on your website is another. Engagement metrics, such as the number of pages viewed per visit, bounce rate, and time spent on your website, are critical indicators of your site’s performance. But our primary focus lies in conversion tracking. This is specifically, how many visitors book an appointment with your practice.

Through tracking and analytics, we can understand user behavior on your website better. This data helps us optimize your website to improve user experience, increase engagement, and importantly, convert more visitors into clients. Through utilizing SEO reporting and analytics, we can continuously refine your website to ensure it appeals to both search engines and potential clients.

DIY vs. Hiring an SEO Agency: Pros and Cons for Private Practice SEO

When it comes to search engine optimization for counselors and online therapy providers, there’s a common question: should you take a DIY approach or hire an SEO agency? Luckily for you, Simplified SEO Consulting supports both options as we have DIY courses and services for private practice owners, as well as full-service SEO support. Here are some pros and cons to consider:

Advantages of Hiring an SEO Agency for Done-For-You ServicesShows a therapist working with an SEO agency on their private practice SEO. Represents how seo for online therapy is beneficial.

  • Expertise and industry knowledge: As an SEO agency, we have a team of professionals who specialize in search engine optimization. They are up-to-date with the latest trends, algorithms, and strategies to help your practice rank higher on search engines.
  • Time-saving and focus on core services: As a private practice owner, your time and energy are best spent focusing on providing quality therapy. By hiring an SEO agency, like us, you can leave the technical aspects of SEO to SEO specialists and have more time to focus on your core services.

What Considerations to Keep in Mind for DIY SEO

  • Time commitment and learning curve: DIY SEO requires a significant time commitment. You also will need a willingness to learn and stay updated on best practices. As a private practice owner, you may not have the luxury of time to dedicate to learning SEO. However, the benefit of learning and implementing SEO is that you can maintain your website’s SEO in the long run.
  • Initial costs vs. long-term benefits: DIY SEO may have lower upfront costs, but it requires a consistent investment of time and effort to see results. You also need to consider that if you do not have the expertise, you may make costly mistakes that can harm your website’s SEO in the long term.

Remember, the decision to utilize DIY SEO or hire an SEO agency for Done-For-You services is not one-size-fits-all. It depends on your available time, budget, and comfort level with SEO. Whichever path you choose, remember that SEO is a critical part of attracting and retaining clients for your therapy practice.

Ultimately, Make Informed Decisions for Your Practice

At Simplified SEO Consulting, our goal is to empower therapists with the knowledge and tools to make informed decisions about their private practice’s online presence. We hope this blog has provided valuable insights into the world of SEO for therapists and online therapy providers. Whether you choose to explore DIY resources or hire an SEO agency for full-service support, we encourage you to take action based on informed choices.

Remember, your website is often the first impression potential clients have of your practice. So investing in SEO can greatly benefit your online visibility and attract more clients. Ones who are genuinely interested in and in need of your services. To take the next step towards improving your private practice’s SEO, we recommend contacting an SEO agency (like us!) for a consultation or exploring our DIY resources for private practice owners.

Consider Hiring an SEO Agency Like Simplified SEO Consulting for Your Private Practice SEO!

At Simplified SEO Consulting, we specialize in providing effective search engine optimization services for therapists and online therapy providers. We understand the unique needs of private practice owners and tailor our services to help you attract clients and grow your business. Our team of SEO specialists stays updated on best practices and works closely with you to improve your website’s online visibility. We have a variety of SEO packages to fit your budget and needs. Plus, we offer DIY resources for those who prefer a more hands-on approach.

No matter what stage you are at in your private practice journey, we have the tools and expertise to support your SEO needs. Want to learn about SEO? Sign up for our SEO Course for Therapists and learn how to use the power of blogs and SEO to reach more clients and grow your practice! Or want to outsource it? Check out our SEO Consulting packages and schedule your consult today! Ready to get started?

  1. Schedule Your Consult
  2. Learn about our team
  3. Improve your website’s SEO, attract more clients, and grow your business with Simplified SEO Consulting!

Other SEO Services At Simplified SEO Consulting

If you feel as if you are already an expert in SEO, or you want to know more about the other services we provide, check out our other SEO services for therapists and online therapy providers. We offer options such as our 12-week trainingsmall group intensives, and courses. Our strategy session can be a great option if you’re just getting started and want to make sure your website is set up for success. We also provide ongoing support with our SEO maintenance packages, perfect for private practice owners who want to ensure their website’s SEO stays optimized. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program is perfect for you. Whatever your SEO needs, Simplified SEO Consulting has the resources and expertise to help you achieve your online goals.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting. Providing copywriting for therapists in the United States, Canada, United Kingdom, and beyond.

Meet Lynsey, the passionate SEO Content Specialist at Simplified SEO Consulting, who has a knack for transforming technical SEO language into engaging and informative content. With experience in both the mental health industry and SEO, Lynsey loves helping therapists and online therapy providers grow their businesses through effective SEO strategies. When she’s not writing or optimizing content, you can find her spending time with her family, exploring the outdoors, or reading a book. To learn more about Lynsey and the rest of our team at Simplified SEO Consulting, visit our website today! Remember, investing in your private practice’s SEO is an investment in your business’s growth and success. Contact Simplified SEO Consulting today to learn more about how we can help you elevate your private practice’s online presence!

Google Analytics has been a trusted companion for website administrators and marketers for years. With the advent of Google Analytics 4 (GA4), there have been significant changes in how user interactions are tracked, with “Events” being at the core of this new paradigm. But what are events, why are they crucial, and how can you set them up in GA4? Let’s dive in.

What Are Events in GA4?

In the realm of digital analytics, “events” refer to user interactions with content that can be tracked independently from a webpage or a screen load. This might include actions like button clicks, form submissions, downloads, or any other user activity that you deem essential to track.

In previous versions of Google Analytics (Universal Analytics), events required a category, action, and label. However, GA4 simplifies and broadens this by considering every interaction as an event. Whether a user clicks a video play button or scrolls 90% down a page, each interaction is treated as an event in GA4.

Why Are Events Important?

  • Holistic User Interaction Understanding: With events, you can gauge not just where users are going on your site, but also what they’re doing. It offers a granular understanding of user behaviors and patterns.
  • Enhanced Conversion Tracking: By defining certain events as ‘conversions’, you can measure the actions that you value the most on your website, be it sign-ups, purchases, or any other significant interactions.
  • User Journey Mapping: Tracking events can help in understanding the user journey better. Knowing which buttons are clicked more often or which video is played the most can offer insights into optimizing user pathways.
  • Improved UX/UI Decisions: When you know which elements of your website users are interacting with the most and which ones they’re ignoring, it offers actionable data to improve the overall user experience.

Graphic of computer screens with analytics graphs on them representing Google Analytics 4 and Analytics for SEO in Missouri.

Creating Events in GA4

Setting up events in GA4 is straightforward, thanks to its more user-friendly interface. Here’s a basic guide:

Automatically Tracked Events:

GA4, by default, tracks certain events without any additional configurations, such as page views, scrolls, video plays, etc. So, before setting up a new event, ensure it’s not already being tracked.

Creating Events Using the Web Interface:

a. Log into your GA4 property.
b. Navigate to the ‘Events’ section under ‘Reports’ in the left-hand menu.
c. Click on ‘Create Event’.
d. Here, you can name your event and set up the conditions for when this event should be tracked. For example, you might want to track when a specific button with the CSS class ‘sign-up’ is clicked.

Creating Events Using Google Tag Manager (GTM):

For more complex events or if you’re already using GTM, you can set up events within the GTM interface and send them to GA4.
a. Create a new tag of the type ‘GA4 Event’.
b. Set up the trigger conditions. This could be when a particular form is submitted or when a user clicks a specific element on your page.
c. Test your configuration using the GTM preview mode before publishing.

Enhanced Measurement:

This is a feature in GA4 where certain events are automatically tracked once toggled on, such as scroll tracking or outbound clicks.

Its Crucial to Plan Events Carefully

Remember, while GA4’s event-centric model offers more flexibility, it’s crucial to plan your events carefully. Maintain a consistent naming convention and document each event to keep track as you add more.

Events in Google Analytics 4 offer a comprehensive lens into user behaviors, enabling website administrators and marketers to optimize websites effectively. Whether you’re transitioning from Universal Analytics or starting fresh with GA4, understanding the importance of events and how to set them up will be central to your analytics success. As with any tool, the more refined your setup, the more actionable and beneficial the insights will be.

Graphic of a group of people working on Analytics to gain a better understanding of Google Analytics 4.

Best Practices for Managing Events in GA4

While we’ve delved into the ‘what’, ‘why’, and ‘how’ of events in GA4, mastering the art of event tracking also involves some best practices to ensure data accuracy and meaningful insights.

Prioritize Events:

Not all interactions need to be tracked. Prioritize events based on their relevance to your business goals. Tracking every minuscule action can clutter your reports and make analysis overwhelming.

Consistent Naming Conventions:

Consistency is key in event naming. An inconsistent naming structure can lead to confusion and difficulty in interpretation. For instance, use ‘signup_button_click’ and ‘download_button_click’ rather than mixing formats like ‘SignupClick’ and ‘btnDownload’.

Collaborate with Teams:

Ensure that everyone involved – be it your marketing team, developers, or UX designers – understand the events being tracked. Collaboration ensures that the data collected aligns with both business and user experience goals.

Regular Audits:

As your website evolves, some events might become redundant, or new important interactions may emerge. Conducting regular audits ensures that your event tracking remains relevant.

Use Event Parameters:

In GA4, you can add parameters to events, providing additional data about the user’s action. For instance, for a ‘video_play’ event, parameters might include ‘video_title’ or ‘play_duration’. These nuances offer deeper insights.

Debug and Test:

Before finalizing any event, use the debug mode in GA4 or the preview mode in Google Tag Manager to ensure your events are firing as intended. This step is crucial to avoid discrepancies in data.

Educate and Train:

The landscape of digital analytics is always evolving. Ensure that you and your team stay updated with GA4’s features, changes, and best practices. Consider official Google Analytics courses or trusted third-party training programs.

Leverage User Properties:

In conjunction with events, GA4 allows for user properties – attributes attached to users. While events track what actions users take, user properties can provide context, like user preferences or segmentation.

A group sits in a team meeting where they discuss Analytics for SEO in the form of Google Analytics 4.

In Conclusion

Mastering events in Google Analytics 4 is not just about technical setup, but also about strategy and foresight. The more refined and thoughtful your approach, the clearer and more actionable your insights will become.

GA4’s event-centric model is powerful, providing businesses the flexibility and granularity needed in today’s complex digital landscape. By understanding, prioritizing, and continually refining your event tracking, you’ll be better equipped to make data-driven decisions that drive growth and enhance user experience.

Harness the power of your data and start focusing on building quality SEO for your website with our team at Simplified SEO Consulting!

Begin Improving Private Practice SEO with Simplified SEO Consulting

Are you ready to take your website analytics to the next level? As digital analytics undergoes a significant shift with GA4, understanding the concept of events becomes crucial. Track user actions, such as button clicks, form submissions, and downloads, to unlock holistic user interaction understanding and enhance conversion tracking. With a client-centered and user-friendly approach, setting up events in GA4 has never been easier. GA4’s event-centric model empowers you to illuminate the path to digital success. So, embrace the change, let our team at Simplified SEO Consulting optimize your website, and take the first step towards data-driven growth—unleash the power of Google Analytics 4 events now.

  1. Apply to work with Simplified SEO Consulting
  2. Meet with an SEO specialist
  3. Begin SEO services for therapists

Other Services Offered with Simplified SEO Consulting

SEO is an ever-changing field. This is why we are happy to offer a number of services in support of your private practice. We are happy to offer support with our Done For You SEO Services and DIY Online SEO Courses. We also offer a 12-week Done With You Intensive SEO Program as well. Please visit our blog to read other informative posts today!

About the AuthorPicture of the author. Simplified SEO Consulting is here to help you navigate the world of Analytics and SEO. Learn more here.

Mary is one of the members of our dedicated and knowledgeable SEO Specialists here at Simplified SEO Consulting. She brings with her certification in Google Analytics (Google Analytics IQ Certification). And she also understands the importance of analytics and their application. She loves staying up to date on all things analytical in order to bring clients the most informed service possible.

In the competitive landscape of private practices, professionals such as mental health practitioners, coaches, consultants, and attorneys face the challenge of attracting and retaining clients. In the digital age, content marketing has emerged as a powerful strategy to not only promote services but also enhance the client experience and build credibility. This blog post will explore the significance of blogs and service pages in content marketing for private practices, specifically in the context of mental health professions, coaches, consultants, and attorneys.

Enhancing the Client Experience through Blogs

Blogs serve as a valuable tool for private practice professionals to engage with their audience and provide them with valuable insights, education, and support. Here’s how blogs contribute to enhancing the client experience:

Education and Information:

Blogs allow practitioners to share their expertise, provide educational resources, and offer insights into various topics related to their field. By creating informative and well-researched blog posts, professionals can address common client questions, provide guidance, and share valuable information that empowers their audience.

Personal Connection:

Blogs provide an avenue for practitioners to showcase their personalities, values, and approach to their work. Sharing personal anecdotes, stories, and perspectives helps clients connect with the practitioner on a deeper level. This connection fosters trust and encourages clients to engage further with the practitioner’s services.

Emotional Support:

Clients often seek support and validation when facing challenges. Blogs offer a platform for practitioners to provide emotional support, reassurance, and encouragement through their writing. Sharing strategies, coping techniques, and stories of resilience can be comforting to clients and help them feel understood and supported.

Building Marketing and Credibility through Services Pages

Services pages are an essential component of a private practice website. These pages outline the specific services offered and provide important information to potential clients. Here’s how services pages contribute to marketing and building credibility:

Clear Service Offerings:

Services pages provide a comprehensive overview of the specific services offered by the practitioner. Clearly articulating the services, their benefits, and the target audience helps potential clients understand how the practitioner can meet their needs. This clarity enhances the marketing efforts by attracting clients who are seeking the specific services offered.

Demonstrating Expertise:

Services pages allow practitioners to highlight their expertise and showcase their qualifications, certifications, and relevant experience. Presenting this information in a concise and organized manner builds credibility and establishes the practitioner as a trusted authority in their field.

Establishing Trust:

Services pages also play a crucial role in building trust with potential clients. Including testimonials or client success stories on these pages demonstrates the practitioner’s track record of helping others. Additionally, providing transparent information about the practitioner’s background, approach, and values helps potential clients feel confident in their decision to engage with their services.


Services pages should include a clear and compelling call-to-action that prompts potential clients to take the next step, such as scheduling a consultation or contacting the practitioner. A well-designed call-to-action helps convert website visitors into actual clients, supporting the practitioner’s marketing efforts.


In the world of private practices, content marketing has become an invaluable strategy to attract and retain clients. Blogs provide a platform for practitioners to educate, connect, and support their audience, enhancing the client experience and fostering long-term relationships. On the other hand, service pages play a critical role in marketing and building credibility by clearly communicating service offerings, demonstrating expertise, establishing trust, and prompting potential clients to take action. By incorporating engaging and informative blogs and well-crafted service pages into their content marketing strategy, mental health professionals, coaches, consultants, and attorneys can effectively reach their target audience, showcase their expertise, and build a strong online presence that cultivates trust and credibility among clients.

Danica here, Simplified’s Chief Operating Officer and primary SEO trainer. Perhaps you’ve heard me say before that you have the opportunity to choose how you approach SEO. SEO is an investment of time, money, or a blend of both. But, what do I mean by that? Let’s break it down:

Time Intensive: DIY SEO Options

Learn SEO totally on your own! There are approximately a million SEO resources and tools available for anyone to comb through, digest, and then apply. Some cost money and some are free SEO resources. Some are therapist-focused, and many aren’t. The scope of these resources is vast. Google considers over 200 different ranking factors when determining how to position a single page in the SERP (Search Engine Results Page). When learning SEO on your own, you have to determine where to focus your attention and efforts. You can dive into on-page SEO, technical SEO, Local SEO, black hat SEO, and so much more. There is an abundance of information available in various formats on the web and beyond. At this point, you could probably even ask an AI tool like Chat GPT or Bard to create an SEO strategy for your website! (That would certainly be a lot easier than what Jessica did to learn how to do her own SEO for her private practice therapy website.) Of course, I can point out the many, many downsides of using this strategy. When I say “time intensive” I mean it. The SEO literature available these days is vast, complex, and often contradictory. Remember the list of different types of SEO techniques I provided above? They all have a different lens and purpose. So, finding the right mix for your website will take time, energy, patience, and a lot of trial & error. If you’re ready to take that on, enjoy! Feel free to start with our SEO blog posts and free 7-day SEO email course.

Take a DIY SEO Course Online

A woman typing on her laptop in a coffee shop. Looking to learn more about SEO? We can help you learn and understand SEO with a different number of SEO services catered to you.

While still an “unguided” and static option, taking an SEO online course can still save you a ton of time. SEO courses condense the research and recommendations available at the time of their creation. They provide more focused information for you to move through and apply to your website. Of course, I recommend our comprehensive online SEO course for therapists, private practice owners, therapist consultants, mental health professionals, birth workers, SLPs, and other helpers. In January 2023, this DIY SEO training course was overhauled to include more than 10 hours of teaching, examples, and advice from our team of SEO experts. It was already an awesome resource for DIYers, but now it is even better! Of course, you have lifetime access to this course after purchasing, so you’ll be the first to have any future updates as the world of SEO continues to change and evolve. (Note: This online DIY SEO course is also included in some of our Done-With-You SEO Training options, discussed below)

“More Significant Investment”: Done-For-You SEO Options

On the other end of the spectrum is a Done-For-You SEO program. This approach relies on SEO experts to determine the best way(s) to boost your website’s SEO during a contracted period of time. (Hot tip: If someone tells you you’ll need to pay them to do your SEO forever, we recommend moving on to someone else…that’s not how we see it!) Done-For-You SEO appeals to folks for many reasons including convenience, quality, and saving your precious brain space!

When you delegate, you want to know that you are in the best possible hands. So, determining how to choose a company to trust with your SEO strategy is certainly not something to take lightly. If you are considering working with our Done-For-You SEO program, we have a thorough page detailing the ins and outs. There are also quite a few blog posts about SEO Investment and what to expect with Done-For-You SEO. Basically, we believe in transparency and trust throughout the Done-For-You SEO process. Since this is our most expensive SEO option, we want you to feel confident that your investment is taken seriously.

Getting the Most Out of Your Done-For-You SEO Program

One important thing to know is that the Done-For-You SEO option with us is NOT completely hands-off. Since our SEO strategy is based on on-page optimization, we need your voice included. We need your words. Your stories. The examples and perspectives that only you can provide! I often get questions about this and want to be sure I’m clear. We CAN do great things for your SEO without your input, but it isn’t going to maximize your SEO investment. For example, if we write the copy for your website, we want to meet with you and/or get some content (bullet points, video, audio, thorough answers to one of our copywriting questionnaires) from you to work with. Then, our incredible copywriter can put together a service page or blog post that is written with your ideal client in mind. Even if you come to our Done-For-You program with your copy completed, we still may ask for a little more content in order to truly connect with your ideal client where they are already looking for you on the web. This is how to get the most out of the Done-For-You SEO program with Simplified SEO Consulting.

“Blend of Both”: Done-With-You SEO Training Options

Finally, for those who find themselves in the middle of this continuum, let’s talk about SEO training! This is one of my favorite SEO options and the foundation of Simplified SEO Consulting. As I mentioned before Jessica Tappana, founder of Simplified and private pay group therapy practice owner, taught herself SEO to maximize her marketing impact. Then, she started training her friends and colleagues when they asked her how she did it. Meanwhile, I was busy building my birth business and working at our local University as a program director and Adjunct Faculty member. After major life changes and a global pandemic, I get to now spend my days supporting our incredible team of SEO experts and training practice owners around the world to boost their private practice websites with SEO. While I’m a strict instructor, it is because I truly want trainees to get the most out of this experience. Whether through our private SEO training or as part of the Small Group SEO training cohort, I truly believe participants can do their own SEO effectively. Guided SEO training allows you to do so most strategically with support and accountability.

12-Week SEO Training Intensive

Our private, 12-Week, SEO Training Intensive is completely customized to the needs of the individual doing the training. This is the magic of this SEO training option. While I have a general outline of how the weeks can go, that is often thrown out the window in order to focus on what the practice most needs. As I mentioned earlier, you get lifetime access to the comprehensive DIY SEO course and can move through as quickly as you’d like. This option allows you to take the most control over your SEO journey, with maximum support and guidance.

A woman working on a computer with a headset on smiling. Want to learn about SEO and how it impacts a business. We can teach you about SEO and it being an investment to you.

My approach to training is one of individualization and strategic personal (and professional) development. I’ve been known to call what we do “therapy for websites”. This is absolutely true in SEO training, with training alums calling the process “transformative”. The most successful trainees have had intrinsic motivation to move through the concepts. Then, they apply SEO to as much of their website as possible during and after our time together. Of course, you can read all about this on our 12-Week SEO Intensive Training page, but I want you to know what you’re getting into. This option generally requires at least two hours of dedicated work between your sessions. This is separate from the online self-guided SEO course, so you can apply the concepts. Then, we can use our sessions to review your data, review your work with my live editing, answer questions that have come up along the way, and introduce new concepts. Training sessions tend to fly by, so the more you can do outside of our time together the better. SEO training is like the approach most therapists and helping professionals take with their clients: the more you put into the process, the better your outcomes will be. The only downside of this program is that while you have the benefit of my expertise and experience, you would need to find your own colleagues or others to bounce ideas off of. That’s where the Small Group SEO Intensive comes in!

SEO Training in a Small Group Format

Each semester for the last couple of years, we have offered SEO training in a small group format. As a former professor, you know I love this! It’s group accountability and support without the “group work” pressures that many of us are scarred from in academia. (Come on, you know what I’m talking about!) Like the 12-Week SEO Training Intensive, the Small Group SEO Intensive uses the comprehensive DIY SEO course. This allows each participant to learn the SEO concepts at their preferred pace. Small group Mastermind sessions allow for more concrete instruction and application of these concepts. I also spend time answering questions and using participant sites as examples. Between sessions, participants are encouraged to find coworking times and connect with each other to swap ideas. They even sometimes swap blog posts for ethical backlink building! Since we spend an entire semester working through this course, the time commitment can be spread out if needed. Again, all Small Group SEO participants will get out of the experience what they put into it. Those who have been most successful attend all sessions (or review the recording right after), actively participate, do the work between sessions, and ask thoughtful questions. The “syllabus” is rigorous, but worth it! I truly love this program and believe this hybrid education model has the potential to revolutionize the SEO training space. This is also the place where I tend to test out new SEO concepts for folks who want to be a part of the ever-evolving world of SEO trial and pivot. So, it’s a great opportunity to be on the cutting edge of SEO for therapists and mental health websites.

You CAN Learn How to do SEO, If You Want

Phew. Would you believe that was my attempt to keep this short? True story. I could talk about this for days. It’s that important, and I’m so passionate about helping our clients connect with their ideal clients in a way that makes sense for them. Therapists, counselors, birth workers (doulas, midwives, CNMs, etc.), speech-language pathologists (SLP), coaches, mental health consultants, and other helping professionals…the list goes on and on. The final thing I say all the time is “we don’t work with dummies!” You CAN learn to do your own SEO, if you want to. That’s what Simplified SEO Consulting is all about. While learning SEO isn’t easy, we try to make it simple for you. If you want to hear more about who these options are best for, check out the webinar Jasmine and I did last week about SEO Training for Therapists. Then, if you’re ready to talk with one of us about which option will fit your needs best, fill out a pre-consultation application to meet with us! We want to find the best fit for your website’s SEO and maximize the investment you choose to make.

A woman working on a computer with a headset on smiling. Want to learn about SEO and how it impacts a business. We can teach you about SEO and it being an investment to you.

About the Author

Danica Wolf, MSW, is the Chief Operating Officer of Simplified SEO Consulting. She is also the primary trainer for SEO clients who want to learn how to boost their own website SEO. With years of experience as a professor and instructor, and almost two decades of public speaking experience, Danica loves helping to motivate and inspire learners. As a lifelong learner herself, Danica loves diving into SEO concepts and exploring strategic ways to create content creatively. Helping the helpers meet their ideal clients where they are already searching is one of her favorite ways to spend the workday! You may see Danica on Simplified’s social media, working at the Simplified table at a therapist conference, or during one of our Zoom webinars. Be sure to say hi, and ask questions about how to best meet your business goals. She’d love to meet you!

As a mental health professional who owns their own practice, you may have heard “Google 3-pack” being thrown around. It’s especially important when it comes to where your website ranks. But what exactly is a Google 3-pack, and why should you care about it when it comes to finding your ideal client? In this blog post, we’ll explore the importance of the Google 3-pack. As well as how you can improve your rankings as a private practice to appear in it and maintain them.

What is a Google 3-Pack?

First, let’s define what the Google 3-pack is. When an ideal client searches for a local service, such as “anxiety therapy in Little Rock, AR”, Google will often display a box at the top of the search results page (SERPs) with three practices that fit the search criteria. This area of the SERPs is known as the Google 3-pack. It’s a highly coveted spot for practices that want to be displayed first. When you appear at the top of the SERPs you will more than likely see an increase in calls or clicks as most searchers will use the 3-pack to find what they are looking for before they continue scrolling down the search results.

So as a mental health professional, why is it important to rank in the Google 3-pack for your practice? For starters, it’s a great location for your practice to appear on the search results page. Most searchers don’t bother scrolling past the first few results that show up in the SERPs. So appearing in the 3-pack can greatly increase your chances of getting noticed by potential ideal clients. Photo of an African American man smiling while working on his laptop. Learn tips to improve your rankings and how you can get your practice ranking in the Google 3-pack.

It Gives Your Practice Credibility

Another important reason for appearing in the Google 3-pack is that it can lend credibility to your practice. Google’s algorithm takes many different factors into account when determining which practices to display in its 3-pack. It considers the business’s proximity to the searcher, the number of reviews and ratings it has, and the relevance of the business’s website to the keywords being searched for. If your business appears in the 3-pack, it’s a signal to potential clients that you’re a reputable and trustworthy business.

Ready to learn how you can improve your rankings to appear in the Google 3-Pack? Here are a few tips:

Tips For Improving Your Rankings in Google’s 3-Pack

Optimize Your Google Business Profile

Your Google Business Profile is an important factor in determining whether your practice appears in the Google 3-pack. Always make sure your profile is complete and accurate. This includes your business name, address, and phone number (also known as NAP). Use relevant keywords in your practice description. Also, be sure to select the appropriate categories for your practice as well. 

Improve Your Website’s SEO

While your Google Business Profile is important, it’s not the only factor that determines your rankings. Your website’s SEO (search engine optimization) also plays an important role in your rankings. Make sure your website is mobile-friendly, has a fast loading speed, and includes relevant keywords in your content. Be sure to create high-quality content that addresses the needs and concerns of your ideal clients, such as blog posts about common mental health issues, such as “Tips on Managing Anxiety Before a Counseling Session”. Photo of an Asian American woman using her laptop to improve her private practice SEO. This photo represents how improving your website's SEO can help you improve your Google rankings and rank in the Google 3-pack.

Build Quality Backlinks 

Local citations are mentions of your business’s name, address, and phone number on other websites, such as directories or social media platforms. Building local citations can help increase your business’s visibility and credibility, as well as improve your rankings in the Google 3-pack. Make sure your business’s NAP is consistent across all citations, as discrepancies can hurt your rankings. Checking on your Google Business Profile and NAP will help keep your information accurate at all times.

Backlinks to your website from reputable sources can help increase your online prominence and improve your local search rankings. Reach out to local organizations, schools (such as colleges), partners, and industry associations to see if they would be willing to link to your website. A great way to build backlinks is to also give another practitioner a backlink from your website. Guest blogging on someone else’s page and having them guest blog on yours is a simple and effective way to create one.

Encourage Client Reviews

As mentioned earlier, the number and quality of client reviews can impact your rankings in the Google 3-pack. Try to encourage your clients to leave reviews on your Google Business Profile. As well as other review sites such as Yelp or Healthgrades. Respond to all reviews, both positive and negative, to show that you value feedback from your clients. If you’re unsure how you should respond to a review as a practitioner, check out this blog post on “Responding to Google Reviews in an Ethical Way: Ideas for Mental Health Professionals”.

While it can be tough to rank in the Google 3-pack, it’s a powerful and effective way to get calls, and clicks, and find your ideal clients. By following these tips you can begin improving your rankings and hopefully start ranking in Google’s 3-pack.Photo of a magnifying glass hovering over the words Google My Business. Discover ways you can manage your Google My Business and start ranking in the Google 3-pack.

Apply To Work With Simplified SEO Consulting

Interested in ranking in Google’s 3-pack? Our team at Simplified SEO Consulting wants to help you get your website ranking so you can begin interacting with your ideal clients. With our guidance and support, you will have the right clients calling your practice to get started with your services. To start your SEO journey with our Simplified team follow these three simple steps:

  1. Apply to work with us on your SEO
  2. Meet with one of our Skilled SEO Specialists
  3. Begin improving your rankings to get into the Google 3-Pack!

Other Services Offered With Simplified SEO Consulting

Looking for a different way we might be able to support you when it comes to finding your ideal client? Our team at Simplified wants to support you no matter what your SEO journey is. To help you begin finding your ideal client, we offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips and guides to SEO!

About The Author

Photo of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.

Brianna is a Mental Health SEO Specialist at Simplified SEO Consulting. As an SEO Specialist, Brianna enjoys optimizing client websites and interacting with them to help them achieve their SEO goals for their website. Her main goal while working with Simplified clients is to ensure they enjoy their SEO journey as well as to help them understand how the SEO process works. She hopes to inspire clients during the SEO process as well so they can begin working on their websites too!


Looking for extra support? Schedule a consult with the consulting team to see who can help you and how.

In the world of SEO, there are many strategies to improve your private practice SEO.

A close up of. aperson typing on thier phone while sitting at their laptop desk. Learn how to imporve private practice seo and local seo for therapists by contacting Simplified SEO Consulting.One of these strategies that has been around for a while is known as list management. It can be an important part of improving your local seo strategy, but what does it actually mean? Today, we are going to discuss what exactly list management is, why it is important, and how it can benefit your private practice.  

What is List Management?

List management involves collecting important information about your site and ensuring it is the same info across the internet. This almost always includes elements like the name, address, and phone number of your practice. But, you can often benefit from including your hours of operation, photos of your practice if applicable, accepted forms of payment, etc.

As you can expect, collecting accurate info about your own practice may not sound like too difficult a task. However, the hard part comes in the form of making sure this information is accurate, regardless of where you see it on Google. In short, list management can help you manage the information of your practice across every directory that has your site’s info. Using a list management tool like SEMRush can help you distribute your practice data across multiple creditable citation websites. List management also involves making sure that there are no duplicate listings, or existing listings with conflicting information.

What Are Citation Sites And Directories?

When talking about list management in relation to SEO, the information gathered from your website is added to sites that contain a list of other websites based on different categories, specialties, or locations. These are directories and “citation sites” that list your business data, and have a wide range of uses. You have likely heard of some of the most popular directories such as Youtube, Postmates, Google Business Profile, Better Business Bureau, and Best Of The Web (BOTW). 

A close up of a phone with the Google Business Profile logo. Learn how to use Google Business Profile for therapists and how it can offer support with local SEO for therapists today.Some directories may be focused on specific services like Uber Eats. But, others are focused on specific geographical locations in order to help local area businesses find potential clients, like Nextdoor. There are many different kinds of directories, but you must also be mindful that not every directory is going to be beneficial for your practice. It wouldn’t make sense for a private practice to be listed on a directory like Postmates, so making sure your practice is listed on a variety of directories that are applicable to the services you offer is important. 

Why Should I Care About List Management?

List management is vital to ensure the information of your business is accurate no matter what site or directory a potential client may find it on. It plays an important role in establishing authority and a positive reputation with Google, which can influence your placement in the search rankings. Plus, many private practice owners likely don’t have the time to ensure their business information is being corrected on each directory their site is listed on. 

As a practice grows along with the number of directories it is listed on, it can become even more difficult to keep up with all the manual changes you would need to make to keep consistent NAP information. Using list management can help reduce the tedium of checking in on each directory. By using a tool like SEMRush, you can ensure that every directory your site is being listed on has the same, updated, consistent information. You can also update your business information in one place, and have it distributed to each directory on your behalf instead of updating each directory yourself.

How can list management help my practice?

While you may have been unfamiliar with what list management is before today, it can still offer support for many private practice owners. Providing accurate information about your practice will help make you more discoverable than other sites with incomplete or inconsistent information. This is why it can be helpful to ensure your practice is listed on both major, trusted directories such as Apple Maps or Facebook and smaller, location focused directories like 2FindLocal and AroundMe. Regardless of the directory, ensuring your information is accurate across all the directories your site is linked to is vital.

List Management and Local SEO

There are many different types of directories, and many can help your practice become more prominent on a local level. However, this is only applicable to practices that offer in-person services, since the service area for online only practice is often harder to pinpoint. Showing up with accurate information on directories such a Google Business Profile for therapists makes it so much easier for potential clients in your service area to find and contact your practice. Having consistent information can also help drive more traffic to your site when people see your directory listing. Plus, it can also 

Finally, it is also worth noting that not all directories are credible. You never want to pay for something that will promise you a large number of high quality backlinks. This could be seen as a black hat SEO tactic which is often seen as unethical. Worse, it could also tank your site’s authority and reputation with Google as well.

Start Improving Private Practice SEO with List Management Services from Simplified SEO Consulting

Our team understands that it can be difficult to keep up with the directories your practice is listed on, let alone start finding directories to list your site on. This is why we are happy to offer support with a list management baseline report for your practice. We are also happy to offer a variety of services to support your private practice SEO. You can start your SEO journey with Simplified SEO Consulting by following these simple steps:

  1. Apply to work with us to improve your SEO
  2. Meet with an SEO specialist 
  3. Start improving your online presence and trust with Google!

Other Services Offered with Simplified SEO Consulting

Our team knows there are many aspects of SEO that you may need help addressing to improve your private practice website. This is why we offer a variety of SEO services including our Done For You SEO Servicesand DIY Online SEO Courses. We also offer a 12-week Done With You Intensive SEO Program. Visit our blog to learn more valuable SEO info today!

About the AuthorPhoto of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He has integrated what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation, finding solutions to some of the more technical aspects of SEO, and responding in a timely manner to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them with extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

The Danger of Scarcity Mindset in the Mental Health Field

“Scarcity Mindset” refers to the belief that there is never enough – whether it’s time, money, resources, or clients. This type of mindset can lead to anxiety and burnout in mental health professionals, especially those in private practice. 

Honestly, there’s no need for a scarcity mindset in the mental health field. There’s no shortage of people needing our services. The key is to specialize.  Focusing on a niche allows us to utilize our most valuable asset – our expertise. By specializing, private practice owners can become experts in their niche and provide the absolute best care for their clients.

It also means being more selective when it comes to taking clients. Recognizing that not every single client is a good fit is an important step in growing a practice. The simple truth is, we generally have certain groups of client populations we do better with than others. And that’s ok.

By recognizing and overcoming the scarcity mindset, private practice owners can focus on providing the absolute highest level of care by niche specialization. This is a key to growing a successful private practice that provides quality mental health services for those who need it.

Breaking free from a scarcity mindset can lead to a more fulfilling career, higher-quality care for clients, and a more successful and sustainable private practice.

Why it’s important to specialize

Clients are more likely to seek out therapists who specialize in their specific needs. By specializing, therapists can position themselves as experts in their field, and they can offer targeted solutions to their clients’ unique challenges. It also allows them to tailor their approach and utilize specific techniques that are best suited for their client’s needs.

Think of it like this – a general practitioner doctor is a great start for some medical needs, but if you need specialty care for your heart or brain, you want to see a cardiologist or neurologist who understands the complexities of those systems. It’s the same concept in mental health. A specialist has a more in-depth understanding of a specific area and is more equipped to provide targeted treatment.

Specializing can also help you stand out in a crowded market. It allows you to focus on niche topics and be creative with marketing strategies. By being clear about the niche that you specialize in, clients are better able to determine if you’re a good fit for them, increasing the likelihood of them seeking you out.

Choosing your counseling nichePhoto from Dalle of a narrowing path leading into a forest representing a therapist narrowing their niche to go from being a generalist to being a specialized mental health professional.

When considering which niche to specialize in, the most important factor is what interests you. Think about your own experiences and life, then consider what you have a passion for treating.

It’s also important to research niche trends and areas of need in your community. This will give you insight into whether or not there’s a demand for the niche and provide direction on how to best position yourself.

I also like to encourage therapists to ask themselves, who do I do my best work with? Try this right now. Think of the last couple of clients you feel like you did really amazing work with. What did they have in common? What did it feel like to work with those clients? And then importantly for marketing purposes, what made you uniquely qualified to help those clients?

There are a lot of different niches out there. Lots of options for the direction you might go with choosing a niche.  But ultimately, niche selection is really an individual process. You have to take the time to research and reflect on your strengths and passions in order to find the niche that is most suitable for you.

Once you have a clear niche

Once you’ve developed a clear niche, make sure it’s reflected in your marketing efforts and communication with potential clients. Communicate in a way that resonates with your niche audience, so they know you understand their specific needs. 

Additional investments in niche-specific training and niche-specific decorations for your office (or telehealth background) can help support the niche you specialize in.

Photo of hands typing on a keyboard representing a therapist, psychiatrist or counselor optimizing their private practice website to reach more people in their niche or specialty.Optimizing your private practice website for SEO

It’s also important to optimize your website for search engine optimization (SEO). Including niche specific keywords in your website content, blog posts and even social media bios can help you reach the right clients.

A niche comes into play when optimizing a website in so, so many ways.  Our done-for-you team loves working with clients who have a specific niche. Why? Because we often get them the best results.

On our recent cruise retreat we took as a group in January, the first night I asked everyone to speak about the clients they felt like they had done their absolute best work on. Who was getting the best ROI from our services?

A number of themes emerged. But one was that some of the clients we feel have gotten the best ROI have been therapists with a niche.  Having a niche that was clear, specific and well researched allowed for a narrower focus, better targeting of services and thus better results. Sometimes, it was a solo practice that later grew into a group practice. Often, it was a smaller group practice with a clear vision of who they serve. And sometimes it’s even larger group practices that may have multiple specialties but are willing to invest in really optimizing for the populations their clinicians serve.

So if you’re considering Search Engine Optimization, I think this getting to know the ideal client for your practice is an important place to start. It will influence the keyword you target, the way you design and navigate your page, the content you create, the photos you add to your website and so much more.

Why is it easier to get a niched website ranking?

So, why did private practices with a clear vision or clear population they serve more often come up in our discussion about practices who get the best ROI from our Done for You services? 

Simply put, niche websites have less competition. There are fewer clinicians out there that are targeting the same niche keyword and niche services as you. If you’re a clinician who specializes in working with teens with anxiety, for example, then your website has a higher chance of ranking than if you simply list all areas of mental health services you provide, as it would have more competition.

So niche selection doesn’t just help with patient attraction and retention – it can help your website’s SEO efforts too!  So if you’re planing on using your website to market to a counseling niche (or niche within a related field such as speech or psychiatry), make sure to do some research into the niche keywords that are most relevant to your niche of choice.

Photo of a notebook with a word cloud related to content representing the importance of writing blog posts and service pages on a mental health website that provide value for counseling and therapy clients. This is important when you are using your website to market to a counseling nicheCreating content around your therapy niche and speaks directly to your ideal client

Content is an important part of using Search Engine Optimization or more generally using your website to market to a counseling niche.  And when you have a clear population that you serve,  you can create content that speaks directly to that niche.

Whether it’s blog posts, social media posts, or videos – creating niche-specific content is a great way to showcase your expertise and attract more clients that fit who you most want to serve.

Creating niche-specific content allows you to be laser-focused in speaking directly to the population you serve. It’s important to use language and examples that resonate with your niche. It’s also important to share stories, case studies and resources that are relevant to your niche.

I encourage you to be genuine in your content creation. Be authentic. Be you. And try to provide real value to your clients and potential clients. If you are a psychiatrist, share helpful information about common prescribed medications OR create content that busts common myths around psychiatric medicine. An eating disorder specialist or dietician can share all kinds of helpful information and tips and skills for clients. Or, a trauma therapist can share grounding skills. The point is this: create content based on your unique expertise that is truly helpful for your ideal clients.

Even more simply put, people come to our website looking for answers. Do I need therapy? How do I feel better? Do I have a problem? How can I talk to my family about my mental health? Can this person really help me? How do I get started?

Our job as therapists, as business owners, as bloggers is to answer those questions. To provide real information.

If you’re just adding content to your website solely for the purpose of SEO, it’s easy to fall into the keyword trap or create content that is not interesting and engaging. But if you focus on providing real value, then your niche-specific content will be a great way to attract people who best match who you want to serve.

Choosing a niche empowers you to do your best work AND reach more potential clients

In the end, niche selection is about doing your best work and has the added benefit of helping you grow your practice.

As mental health professionals, we can choose to view our field through a scarcity mindset, or we can embrace niche specialization and focus on providing quality care for those that need it, while also growing our practices. 

By specializing in a counseling niche and optimizing your website for SEO, you can establish yourself as an expert in your field and attract more ideal clients. Remember to choose a niche that aligns with your interests and strengths, and create content that speaks to your target audience. With the right strategies, you can build a successful private practice that helps people in need.

Help using your website to market to a counseling niche

Ok, so you know who your ideal clients are. And you’re ready to using your website to market to a counseling niche. But what’s the next step? That is where the Simplified SEO Consulting team comes in! Our team of mental health SEO professionals understands mental health, private practice and how to communicate your value to Google. We are here to help you reach your ideal clients.

Our team has a proven program that helps private practices, especially those with a clear vision of the population they serve, get to the top of Google. We take the time to get to know you, your practice and (through talking to you and lots of keyword research), your specific counseling niche.  Then, we walk you step by step through the process of climbing up the ranks of Google.

Don’t let the term “Done for you” completely fool you. You’re still very involved in the process. You meet with your SEO specialist every month and give them tons of feedback as they optimize. But we do the bulk of the optimizing on your website. In fact, we spend hours on each website we’re optimizing every month. And we make sure at least two of our team members is looking at every page of your site that is optimized.

We don’t just care about getting you ranking on Google. We care about getting you in front of the RIGHT clients. And while we work with most practices for 6-9 months intensely before moving to our less intensive alumni/maintenance services, we don’t consider our job “done” until you have a steady stream of those ideal clients coming in.

Prefer not to outsource for this one? No worries. We can also train you or another member of your team to optimize your private practice website for search engines.

Are you building a website, doing a redesign, or curious about how to revise your current website for the best website structure for SEO? You are not alone. It’s important for your overall SEO strategy and user experience that your important pages are accessible to your ideal clients.

Know that site structure and what is ideal will look different for every professional depending on your needs. Are you a group, solo, niched, or general? These site layouts will be similar, but not the same.

In this blog post, you will learn which site layout is ideal for your practice and how to effectively implement this on your site to give you the best return.

What is Website Structure?

Website structure or architecture is the way a website is organized. It’s the visual representation of how pages link together and the best practices for navigation on your website. The best practices are to have a top menu that lists services or departments within an organization with drop-down menus linking to key services and/or products.

Important Drop-Downs for Your Website Structure

When an ideal client lands on your website, it should be easy to find the information they are looking for. A best practice is to have key service pages and/or products as drop-down menus from the top menu bar.

For example, a mental health professional who offers counseling services might have a top menu item that says “counseling” with drop-down menus highlighting the best services they offer. These menu items can include individual, family, couples, and group counseling.

Other important pages for your website include your homepage, about or team page, contact, blog, services, and specialties.

What About Your Footer?

In addition to your top menu, the best practice is to have a footer that links directly to important pages on your website. This should include the same service and product information as the top menu with additional contact information, such as social media links, newsletter sign-up forms, etc. You will also want to include a physical address or a keyword such as “online therapy in New York” for local SEO. Additionally, you may have your privacy policy, disclaimers, terms and conditions, copyright, and so on. You may also have a link to your in-person office, resources. Know that your rates/FAQ page, team page, and resources can be placed on the top or the bottom. There is no right place to put them.

Examples of the Best Website Structure for SEO

Best Website Structure for SEO: Solo Clinicians

If you are a solo practitioner, you may want to opt for a minimalist website where all important pages are clearly visible in the navigation bar. This ensures that best practices for SEO and usability are followed.

For example, your top menu should include: Home, About/Team Page (listing who you are and what services you offer), and Services (list best services you offer with a brief overview of what they are about. Make sure to link to their respective page for more details.), Blog, Contact, and Rates/FAQ page (if applicable).

Site Structure Small Group Practice (Niched)

If you are a small group practice with niche services, best practices for website structure include Home, About/Team (list who you are and what services each member offers), Services (list best services you offer with a brief overview of what they are about.

Make sure to link to their respective pages for more details.) Blog, Contact, Rates/FAQ page (if applicable), Specialties (list best specialties within your group practice with a brief overview of what each specialty is about. Make sure to link to their respective pages for more details.), and Resources (this is where you can link any forms, documents, self-help articles, etc. that are relevant to your practice.

Larger Generalist Practice Site Structure


For a larger group practice with generalist services best practices for website structure include: Home, About/Team (list who you are and what services each member offers), Services (list best services you offer with a brief overview of what they are about. Make sure to link to their respective pages for more details.) Blog, Contact, Rates/FAQ page (if applicable), Specialties (list best specialties within your group practice with a brief overview of what each specialty is about.

Online Therapy Practice Site Structure

Online therapy practices will be harder to rank for but in order to rank for this creating an effective home, about, contact, services, and blog page matters. Create blogs related to the benefits of online therapy and make sure you are doing what you can to optimize for local SEO.

Example: Benefits of working with online therapy in San Diego for Busy Moms. In addition, you can also create pages for best practices, teletherapy policies, and tips for online therapy.

Small Niched Group Practice

A small group practice needs to hone in on its strengths and not rank for everything under the sun. Start by creating best practice pages, best services pages, and best specialty pages. This will give you a better chance of ranking for all your niches. Additionally, you may want to add a Resources page with helpful forms, documents, and self-help articles which are related to your practice’s specialties. No matter what type of mental

Want Support for the Best Website Structure for SEO? Our Team is Here!

We know that getting the best website structure for SEO can be tricky. That’s why we are here to help. Our team of experts will work with you every step of the way. While we don’t claim to be website designers, we can support you with the help of a web designer on best site structure practices. Simplified SEO Consulting can also help you begin developing content and best practices for your online and in-person presence. So don’t let confusion stop you from having an effective website – contact us today by following these simple steps:

  1. Apply to work with our team
  2. Once approved schedule your 45-minute consultation
  3. Learn about our team!
  4. Start getting the referrals you are seeking

Other Services At Simplified SEO Consulting

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, trauma, sports psychology, postpartum/pregnancy/parenting, high achievers, and much more. Schedule a consult soon!