Digital map connecting factors of SEO.
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The Importance of a Holistic SEO Approach

What is Holistic SEO Holistic SEO is a strategy that looks at all factors of optimization, and not just one aspect of it. The focus is based on user experience, content, and technical SEO. This is such a beneficial and necessary approach…
Pretty woman in a sweater works on SEO for online therapy website after getting SEO services with Simplified SEO consulting
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Google My Business for Online-Only Private Practices

Whether or not online practices can have a Google My Business listing is quite a controversial subject right now. Many of our clients have attempted it, only to have their listing removed when Google realizes they don’t actually have a physical location. We know Google’s guidelines on the matter are ambiguous, and we realize online-only […]
team of therapists on a Zoom screen during a staff meeting. They work on SEO for their group practice with an SEO specialist from Simplified SEO Consulting

SEO Tips for Group Practice Owners

You got plenty of referrals when you were just a solo therapy practice. But, you grew and decided to hire additional clinicians. Now, you want to help fill their caseloads, but not enough people are calling right now to give them the number…
typing a message rest in peace on a vintage typewriter close-up. Is SEO dead? Nope. Not at all. Learn more from a SEO expert here.
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Is SEO Dead? A Mental Health Specialist for SEO on Therapy Websites Weighs In

Happy Halloween! Hope you are finding a way to celebrate, or rest, or both, and please remember to set your clocks back if you're reading this right away. Why would I title this post, "Is SEO Dead?" While searching the internet one day recently,…
A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.
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Time and Place for Google Ads

Often times, our therapists come to us because their ideal clients aren't finding them on Google. They've put time and energy into creating their website. There's inspirational quotes, pictures of nature, people smiling; the whole nine…
A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.

The Three Books That Transformed My Business

There are so, so many great business books out there!  In fact, I seem to always have an ongoing list and constantly feel "behind" when I don't have time to read them all.  But there are three books that have really been instrumental in helping…
A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.

Using the “Down Time” While Business is Slow During the Covid-19 Outbreak

Business is slower than usual. You took your counseling practice online, but your caseload took a serious hit.  Clients are canceling appointments. Or, if you're like me, you have college students who returned to their homes out of state and…

Our Therapy Clients Need us More Than Ever

Like so many of you, I find myself worried as I'm writing this. I'm worried about my children who had to say goodbye to their friends for who knows how long. Even more so, I'm worried about loved ones who might be more vulnerable to the Coronavirus…

Is SEO Important for Mental Health Professionals?

Perhaps you've started a private practice counseling clinic and your new website doesn't seem to get be getting much traffic. Maybe when searching keywords that you think you should rank for on Google, your webpages are nowhere to be seen.…
A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.
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A Private Practice Owner Learns SEO for the Same Reason Zebras Have Stripes: Adaptation

What do Zebra Stripes have to do with Private Practice Marketing? I'm kind of fascinated by zebra stripes. They're beautiful. The stark contrast between the black and the white. The way they work together to decorate this elegant animal. But…