Business Tips Archives - Simplified SEO Consulting

How You Can Improve Your Chances of Ranking in a Google 3-Pack: Private Practice SEO Tips

As a mental health professional who owns their own practice, you may have heard “Google 3-pack” being thrown around. It’s especially important when it comes to where your website ranks. But what exactly is a Google 3-pack, and why should you care about it when it comes to finding your ideal client? In this blog post, we’ll explore the importance of the Google 3-pack. As well as how you can improve your rankings to appear in it and maintain them.

What is a Google 3-Pack?

First, let’s define what the Google 3-pack is. When an ideal client searches for a local service, such as “anxiety therapy in Little Rock, AR”, Google will often display a box at the top of the search results page (SERPs) with three practices that fit the search criteria. This area of the SERPs is known as the Google 3-pack. It’s a highly coveted spot for practices that want to be displayed first. When you appear at the top of the SERPs you will more than likely see an increase in calls or clicks as most searchers will use the 3-pack to find what they are looking for before they continue scrolling down the search results.

So as a mental health professional, why is it important to rank in the Google 3-pack for your practice? For starters, it’s a great location for your practice to appear on the search results page. Most searchers don’t bother scrolling past the first few results that show up in the SERPs. So appearing in the 3-pack can greatly increase your chances of getting noticed by potential ideal clients. Photo of an African American man smiling while working on his laptop. Learn tips to improve your rankings and how you can get your practice ranking in the Google 3-pack.

It Gives Your Practice Credibility

Another important reason for appearing in the Google 3-pack is that it can lend credibility to your practice. Google’s algorithm takes many different factors into account when determining which practices to display in its 3-pack. It considers the business’s proximity to the searcher, the number of reviews and ratings it has, and the relevance of the business’s website to the keywords being searched for. If your business appears in the 3-pack, it’s a signal to potential clients that you’re a reputable and trustworthy business.

Ready to learn how you can improve your rankings to appear in the Google 3-Pack? Here are a few tips:

Tips For Improving Your Rankings in Google’s 3-Pack

Optimize Your Google Business Profile

Your Google Business Profile is an important factor in determining whether your practice appears in the Google 3-pack. Always make sure your profile is complete and accurate. This includes your business name, address, and phone number (also known as NAP). Use relevant keywords in your practice description. Also, be sure to select the appropriate categories for your practice as well.

Improve Your Website’s SEO

While your Google Business Profile is important, it’s not the only factor that determines your rankings. Your website’s SEO (search engine optimization) also plays an important role in your rankings. Make sure your website is mobile-friendly, has a fast loading speed, and includes relevant keywords in your content. Be sure to create high-quality content that addresses the needs and concerns of your ideal clients, such as blog posts about common mental health issues, such as “Tips on Managing Anxiety Before a Counseling Session”.

Build Quality Backlinks

Local citations are mentions of your business’s name, address, and phone number on other websites, such as directories or social media platforms. Building local citations can help increase your business’s visibility and credibility, as well as improve your rankings in the Google 3-pack. Make sure your business’s NAP is consistent across all citations, as discrepancies can hurt your rankings. Checking on your Google Business Profile and NAP will help keep your information accurate at all times.

Backlinks to your website from reputable sources can help increase your online prominence and improve your local search rankings. Reach out to local organizations, schools (such as colleges), partners, and industry associations to see if they would be willing to link to your website. A great way to build backlinks is to also give another practitioner a backlink from your website. Guest blogging on someone else’s page and having them guest blog on yours is a simple and effective way to create one.

Encourage Client Reviews

As mentioned earlier, the number and quality of client reviews can impact your rankings in the Google 3-pack. Try to encourage your clients to leave reviews on your Google Business Profile. As well as other review sites such as Yelp or Healthgrades. Respond to all reviews, both positive and negative, to show that you value feedback from your clients. If you’re unsure how you should respond to a review as a practitioner, check out this blog post on “Responding to Google Reviews in an Ethical Way: Ideas for Mental Health Professionals”.

While it can be tough to rank in the Google 3-pack, it’s a powerful and effective way to get calls, and clicks, and find your ideal clients. By following these tips you can begin improving your rankings and hopefully start ranking in Google’s 3-pack. Photo of a magnifying glass hovering over the words Google My Business. Discover ways you can manage your Google My Business and start ranking in the Google 3-pack.

Apply To Work With Simplified SEO Consulting

Interested in ranking in Google’s 3-pack? Our team at Simplified SEO Consulting wants to help you get your website ranking so you can begin interacting with your ideal clients. With our guidance and support, you will have the right clients calling your practice to get started with your services. To start your SEO journey with our Simplified team follow these three simple steps:

Apply to work with us on your SEO
Meet with one of our Skilled SEO Specialists
Begin improving your rankings to get into the Google 3-Pack!

Other Services Offered With Simplified SEO Consulting

Looking for a different way we might be able to support you when it comes to finding your ideal client? Our team at Simplified wants to support you no matter what your SEO journey is. To help you begin finding your ideal client, we offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips and guides to SEO!

About The Author

Brianna is a Mental Health SEO Specialist at Simplified SEO Consulting. As an SEO Specialist, Brianna enjoys optimizing client websites and interacting with them to help them achieve their SEO goals for their website. Her main goal while working with Simplified clients is to ensure they enjoy their SEO journey as well as to help them understand how the SEO process works. She hopes to inspire clients during the SEO process as well so they can begin working on their websites too!

Looking for extra support? Schedule a consult with the consulting team to see who can help you and how.

April 13, 2023/0 Comments/by Brianna Joplin

What is List Management?

In the world of SEO, there are many strategies to improve your private practice SEO.

A close up of. aperson typing on thier phone while sitting at their laptop desk. Learn how to imporve private practice seo and local seo for therapists by contacting Simplified SEO Consulting. One of these strategies that has been around for a while is known as list management. It can be an important part of improving your local seo strategy, but what does it actually mean? Today, we are going to discuss what exactly list management is, why it is important, and how it can benefit your private practice.

What is List Management?

List management involves collecting important information about your site and ensuring it is the same info across the internet. This almost always includes elements like the name, address, and phone number of your practice. But, you can often benefit from including your hours of operation, photos of your practice if applicable, accepted forms of payment, etc.

As you can expect, collecting accurate info about your own practice may not sound like too difficult a task. However, the hard part comes in the form of making sure this information is accurate, regardless of where you see it on Google. In short, list management can help you manage the information of your practice across every directory that has your site’s info. Using a list management tool like SEMRush can help you distribute your practice data across multiple creditable citation websites. List management also involves making sure that there are no duplicate listings, or existing listings with conflicting information.

What Are Citation Sites And Directories?

When talking about list management in relation to SEO, the information gathered from your website is added to sites that contain a list of other websites based on different categories, specialties, or locations. These are directories and “citation sites” that list your business data, and have a wide range of uses. You have likely heard of some of the most popular directories such as Youtube, Postmates, Google Business Profile, Better Business Bureau, and Best Of The Web (BOTW).

Some directories may be focused on specific services like Uber Eats. But, others are focused on specific geographical locations in order to help local area businesses find potential clients, like Nextdoor. There are many different kinds of directories, but you must also be mindful that not every directory is going to be beneficial for your practice. It wouldn’t make sense for a private practice to be listed on a directory like Postmates, so making sure your practice is listed on a variety of directories that are applicable to the services you offer is important.

Why Should I Care About List Management?

List management is vital to ensure the information of your business is accurate no matter what site or directory a potential client may find it on. It plays an important role in establishing authority and a positive reputation with Google, which can influence your placement in the search rankings. Plus, many private practice owners likely don’t have the time to ensure their business information is being corrected on each directory their site is listed on.

As a practice grows along with the number of directories it is listed on, it can become even more difficult to keep up with all the manual changes you would need to make to keep consistent NAP information. Using list management can help reduce the tedium of checking in on each directory. By using a tool like SEMRush, you can ensure that every directory your site is being listed on has the same, updated, consistent information. You can also update your business information in one place, and have it distributed to each directory on your behalf instead of updating each directory yourself.

How can list management help my practice?

While you may have been unfamiliar with what list management is before today, it can still offer support for many private practice owners. Providing accurate information about your practice will help make you more discoverable than other sites with incomplete or inconsistent information. This is why it can be helpful to ensure your practice is listed on both major, trusted directories such as Apple Maps or Facebook and smaller, location focused directories like 2FindLocal and AroundMe. Regardless of the directory, ensuring your information is accurate across all the directories your site is linked to is vital.

List Management and Local SEO

There are many different types of directories, and many can help your practice become more prominent on a local level. However, this is only applicable to practices that offer in-person services, since the service area for online only practice is often harder to pinpoint. Showing up with accurate information on directories such a Google Business Profile for therapists makes it so much easier for potential clients in your service area to find and contact your practice. Having consistent information can also help drive more traffic to your site when people see your directory listing. Plus, it can also

Finally, it is also worth noting that not all directories are credible. You never want to pay for something that will promise you a large number of high quality backlinks. This could be seen as a black hat SEO tactic which is often seen as unethical. Worse, it could also tank your site’s authority and reputation with Google as well.

Start Improving Private Practice SEO with List Management Services fom Simplified SEO Consulting

Our team understands that it can be difficult to keep up with the directories your practice is listed on, let alone start finding dirctories to list your site on. This is why we are happy to offer support with a list managment baseline report for your practice. We are also happy to offer a variety of servies to support your private practice SEO. You can start your SEO journey with Simplified SEO Consulting by following these simple steps:

Apply to work with us to improve your SEO
Meet with an SEO specialist
Start improving your online presence and trust with Google!

Other Services Offered with Simplified SEO Consulting

Our team knows there are many aspects of SEO that you may need help addressing to improve your private practice website. This is why we offer a variety of SEO services including our Done For You SEO Servicesand DIY Online SEO Courses. We also offer a 12-week Done With You Intensive SEO Program. Visit our blog to learn more valuable SEO info today!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He has integrated what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation, finding solutions to some of the more technical aspects of SEO, and responding in a timely manner to client concerns. Since he started, Sterling has met frequently with our alumni and provided them with extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

March 21, 2023/0 Comments/by Sterling Humburg-Cage

Business Tips, Content

The Power of Focusing on a Niche for Effective SEO & Website Marketing

The Danger of Scarcity Mindset in the Mental Health Field

“Scarcity Mindset” refers to the belief that there is never enough – whether it’s time, money, resources, or clients. This type of mindset can lead to anxiety and burnout in mental health professionals, especially those in private practice.

Honestly, there’s no need for a scarcity mindset in the mental health field. There’s no shortage of people needing our services. The key is to specialize. Focusing on a niche allows us to utilize our most valuable asset – our expertise. By specializing, private practice owners can become experts in their niche and provide the absolute best care for their clients.

It also means being more selective when it comes to taking clients. Recognizing that not every single client is a good fit is an important step in growing a practice. The simple truth is, we generally have certain groups of client populations we do better with than others. And that’s ok.

By recognizing and overcoming the scarcity mindset, private practice owners can focus on providing the absolute highest level of care by niche specialization. This is a key to growing a successful private practice that provides quality mental health services for those who need it.

Breaking free from a scarcity mindset can lead to a more fulfilling career, higher-quality care for clients, and a more successful and sustainable private practice.

Why it’s important to specialize

Clients are more likely to seek out therapists who specialize in their specific needs. By specializing, therapists can position themselves as experts in their field, and they can offer targeted solutions to their clients’ unique challenges. It also allows them to tailor their approach and utilize specific techniques that are best suited for their client’s needs.

Think of it like this – a general practitioner doctor is a great start for some medical needs, but if you need specialty care for your heart or brain, you want to see a cardiologist or neurologist who understands the complexities of those systems. It’s the same concept in mental health. A specialist has a more in-depth understanding of a specific area and is more equipped to provide targeted treatment.

Specializing can also help you stand out in a crowded market. It allows you to focus on niche topics and be creative with marketing strategies. By being clear about the niche that you specialize in, clients are better able to determine if you’re a good fit for them, increasing the likelihood of them seeking you out.

Choosing your counseling niche

When considering which niche to specialize in, the most important factor is what interests you. Think about your own experiences and life, then consider what you have a passion for treating.

It’s also important to research niche trends and areas of need in your community. This will give you insight into whether or not there’s a demand for the niche and provide direction on how to best position yourself.

I also like to encourage therapists to ask themselves, who do I do my best work with? Try this right now. Think of the last couple of clients you feel like you did really amazing work with. What did they have in common? What did it feel like to work with those clients? And then importantly for marketing purposes, what made you uniquely qualified to help those clients?

There are a lot of different niches out there. Lots of options for the direction you might go with choosing a niche. But ultimately, niche selection is really an individual process. You have to take the time to research and reflect on your strengths and passions in order to find the niche that is most suitable for you.

Once you have a clear niche

Once you’ve developed a clear niche, make sure it’s reflected in your marketing efforts and communication with potential clients. Communicate in a way that resonates with your niche audience, so they know you understand their specific needs.

Additional investments in niche-specific training and niche-specific decorations for your office (or telehealth background) can help support the niche you specialize in.

Optimizing your private practice website for SEO

It’s also important to optimize your website for search engine optimization (SEO). Including niche specific keywords in your website content, blog posts and even social media bios can help you reach the right clients.

A niche comes into play when optimizing a website in so, so many ways. Our done-for-you team loves working with clients who have a specific niche. Why? Because we often get them the best results.

On our recent cruise retreat we took as a group in January, the first night I asked everyone to speak about the clients they felt like they had done their absolute best work on. Who was getting the best ROI from our services?

A number of themes emerged. But one was that some of the clients we feel have gotten the best ROI have been therapists with a niche. Having a niche that was clear, specific and well researched allowed for a narrower focus, better targeting of services and thus better results. Sometimes, it was a solo practice that later grew into a group practice. Often, it was a smaller group practice with a clear vision of who they serve. And sometimes it’s even larger group practices that may have multiple specialties but are willing to invest in really optimizing for the populations their clinicians serve.

So if you’re considering Search Engine Optimization, I think this getting to know the ideal client for your practice is an important place to start. It will influence the keyword you target, the way you design and navigate your page, the content you create, the photos you add to your website and so much more.

Why is it easier to get a niched website ranking?

So, why did private practices with a clear vision or clear population they serve more often come up in our discussion about practices who get the best ROI from our Done for You services?

Simply put, niche websites have less competition. There are fewer clinicians out there that are targeting the same niche keyword and niche services as you. If you’re a clinician who specializes in working with teens with anxiety, for example, then your website has a higher chance of ranking than if you simply list all areas of mental health services you provide, as it would have more competition.

So niche selection doesn’t just help with patient attraction and retention – it can help your website’s SEO efforts too! So if you’re planing on using your website to market to a counseling niche (or niche within a related field such as speech or psychiatry), make sure to do some research into the niche keywords that are most relevant to your niche of choice.

Creating content around your therapy niche and speaks directly to your ideal client

Content is an important part of using Search Engine Optimization or more generally using your website to market to a counseling niche. And when you have a clear population that you serve, you can create content that speaks directly to that niche.

Whether it’s blog posts, social media posts, or videos – creating niche-specific content is a great way to showcase your expertise and attract more clients that fit who you most want to serve.

Creating niche-specific content allows you to be laser-focused in speaking directly to the population you serve. It’s important to use language and examples that resonate with your niche. It’s also important to share stories, case studies and resources that are relevant to your niche.

I encourage you to be genuine in your content creation. Be authentic. Be you. And try to provide real value to your clients and potential clients. If you are a psychiatrist, share helpful information about common prescribed medications OR create content that busts common myths around psychiatric medicine. An eating disorder specialist or dietician can share all kinds of helpful information and tips and skills for clients. Or, a trauma therapist can share grounding skills. The point is this: create content based on your unique expertise that is truly helpful for your ideal clients.

Even more simply put, people come to our website looking for answers. Do I need therapy? How do I feel better? Do I have a problem? How can I talk to my family about my mental health? Can this person really help me? How do I get started?

Our job as therapists, as business owners, as bloggers is to answer those questions. To provide real information.

If you’re just adding content to your website solely for the purpose of SEO, it’s easy to fall into the keyword trap or create content that is not interesting and engaging. But if you focus on providing real value, then your niche-specific content will be a great way to attract people who best match who you want to serve.

Choosing a niche empowers you to do your best work AND reach more potential clients

In the end, niche selection is about doing your best work and has the added benefit of helping you grow your practice.

As mental health professionals, we can choose to view our field through a scarcity mindset, or we can embrace niche specialization and focus on providing quality care for those that need it, while also growing our practices.

By specializing in a counseling niche and optimizing your website for SEO, you can establish yourself as an expert in your field and attract more ideal clients. Remember to choose a niche that aligns with your interests and strengths, and create content that speaks to your target audience. With the right strategies, you can build a successful private practice that helps people in need.

Help using your website to market to a counseling niche

Ok, so you know who your ideal clients are. And you’re ready to using your website to market to a counseling niche. But what’s the next step? That is where the Simplified SEO Consulting team comes in! Our team of mental health SEO professionals understands mental health, private practice and how to communicate your value to Google. We are here to help you reach your ideal clients.

Our team has a proven program that helps private practices, especially those with a clear vision of the population they serve, get to the top of Google. We take the time to get to know you, your practice and (through talking to you and lots of keyword research), your specific counseling niche. Then, we walk you step by step through the process of climbing up the ranks of Google.

Don’t let the term “Done for you” completely fool you. You’re still very involved in the process. You meet with your SEO specialist every month and give them tons of feedback as they optimize. But we do the bulk of the optimizing on your website. In fact, we spend hours on each website we’re optimizing every month. And we make sure at least two of our team members is looking at every page of your site that is optimized.

We don’t just care about getting you ranking on Google. We care about getting you in front of the RIGHT clients. And while we work with most practices for 6-9 months intensely before moving to our less intensive alumni/maintenance services, we don’t consider our job “done” until you have a steady stream of those ideal clients coming in.

Prefer not to outsource for this one? No worries. We can also train you or another member of your team to optimize your private practice website for search engines.

March 18, 2023/0 Comments/by Jessica

Business Tips, SEO Basics, Training

Do You Have the Best Website Structure for SEO?

Are you building a website, doing a redesign, or curious about how to revise your current website for the best website structure for SEO? You are not alone. It’s important for your overall SEO strategy and user experience that your important pages are accessible to your ideal clients.

Know that site structure and what is ideal will look different for every professional depending on your needs. Are you a group, solo, niched, or general? These site layouts will be similar, but not the same.

In this blog post, you will learn which site layout is ideal for your practice and how to effectively implement this on your site to give you the best return.

What is Website Structure?

Website structure or architecture is the way a website is organized. It’s the visual representation of how pages link together and the best practices for navigation on your website. The best practices are to have a top menu that lists services or departments within an organization with drop-down menus linking to key services and/or products.

Important Drop-Downs for Your Website Structure

When an ideal client lands on your website, it should be easy to find the information they are looking for. A best practice is to have key service pages and/or products as drop-down menus from the top menu bar.

For example, a mental health professional who offers counseling services might have a top menu item that says “counseling” with drop-down menus highlighting the best services they offer. These menu items can include individual, family, couples, and group counseling.

Other important pages for your website include your homepage, about or team page, contact, blog, services, and specialties.

What About Your Footer?

In addition to your top menu, the best practice is to have a footer that links directly to important pages on your website. This should include the same service and product information as the top menu with additional contact information, such as social media links, newsletter sign-up forms, etc. You will also want to include a physical address or a keyword such as “online therapy in New York” for local SEO. Additionally, you may have your privacy policy, disclaimers, terms and conditions, copyright, and so on. You may also have a link to your in-person office, resources. Know that your rates/FAQ page, team page, and resources can be placed on the top or the bottom. There is no right place to put them.

Examples of the Best Website Structure for SEO

Best Website Structure for SEO: Solo Clinicians

If you are a solo practitioner, you may want to opt for a minimalist website where all important pages are clearly visible in the navigation bar. This ensures that best practices for SEO and usability are followed.

For example, your top menu should include: Home, About/Team Page (listing who you are and what services you offer), and Services (list best services you offer with a brief overview of what they are about. Make sure to link to their respective page for more details.), Blog, Contact, and Rates/FAQ page (if applicable).

Site Structure Small Group Practice (Niched)

If you are a small group practice with niche services, best practices for website structure include Home, About/Team (list who you are and what services each member offers), Services (list best services you offer with a brief overview of what they are about.

Make sure to link to their respective pages for more details.) Blog, Contact, Rates/FAQ page (if applicable), Specialties (list best specialties within your group practice with a brief overview of what each specialty is about. Make sure to link to their respective pages for more details.), and Resources (this is where you can link any forms, documents, self-help articles, etc. that are relevant to your practice.

Larger Generalist Practice Site Structure

For a larger group practice with generalist services best practices for website structure include: Home, About/Team (list who you are and what services each member offers), Services (list best services you offer with a brief overview of what they are about. Make sure to link to their respective pages for more details.) Blog, Contact, Rates/FAQ page (if applicable), Specialties (list best specialties within your group practice with a brief overview of what each specialty is about.

Online Therapy Practice Site Structure

Online therapy practices will be harder to rank for but in order to rank for this creating an effective home, about, contact, services, and blog page matters. Create blogs related to the benefits of online therapy and make sure you are doing what you can to optimize for local SEO.

Example: Benefits of working with online therapy in San Diego for Busy Moms. In addition, you can also create pages for best practices, teletherapy policies, and tips for online therapy.

Small Niched Group Practice

A small group practice needs to hone in on its strengths and not rank for everything under the sun. Start by creating best practice pages, best services pages, and best specialty pages. This will give you a better chance of ranking for all your niches. Additionally, you may want to add a Resources page with helpful forms, documents, and self-help articles which are related to your practice’s specialties. No matter what type of mental

Want Support for the Best Website Structure for SEO? Our Team is Here!

We know that getting the best website structure for SEO can be tricky. That’s why we are here to help. Our team of experts will work with you every step of the way. While we don’t claim to be website designers, we can support you with the help of a web designer on best site structure practices. Simplified SEO Consulting can also help you begin developing content and best practices for your online and in-person presence. So don’t let confusion stop you from having an effective website – contact us today by following these simple steps:

Apply to work with our team
Once approved schedule your 45-minute consultation
Learn about our team!
Start getting the referrals you are seeking

Other Services At Simplified SEO Consulting

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, trauma, sports psychology, postpartum/pregnancy/parenting, high achievers, and much more. Schedule a consult soon!

March 1, 2023/0 Comments/by Jasmine Jaquess

Business Tips, Training

Investing in SEO Part III: DIY or DFY

Another Great Consideration is Where will I get the most out of My SEO: Doing it Myself or Delegating?

Pros and Cons of Learning SEO Yourself

Some individuals really thrive when it comes to learning SEO for themselves. If you are debating on investing in SEO these are some things you should consider:

I personally know some mental health professionals who do their own SEO and get some clients. They have had great success, but also recognize the investment of time and money it takes to understand the elements and then implement them. Let’s look at the pros and cons of each:

Pros of Doing SEO Yourself:

You save money knowing exactly how to do things.
It helps you create content and optimize it in the way you want them to be for your site and brand.
You’ll be an informed consumer of marketing strategies and an understanding of Google.

Cons of Doing SEO Yourself:

SEO requires upkeep ( but not to the extent of needing to live on your site daily)
You may end up spending hours learning how to do your SEO correctly
What a skilled team can do you may not be able to replicate as easily.
Staying up on Google algorithm changes and shifts in the market is a must.
This will take time away from your clinical practice. Is this something you are willing to compromise on?

Do I work with an SEO Company?

Delegating is often one of the best things clinicians in the mental health profession can do. However, it’s not for everyone. So if you are wondering if this is a great choice for you, consider these points.

Pros:

If you choose a company, you don’t have to do too much work. The goal of SEO companies is to maximize your results, while also recognizing that SEO takes time.
You’ll be able to do so much more clinical work and invest in your clients over the long term.

Cons:

SEO is often one of the biggest investments that mental health professionals make. It is worth the investment long term, but our company completely understands the financial faith and sacrifice you have to make before seeing a return on your investment. This can be truly terrifying whether you are a seasoned professional or fresh out of getting your full license.
We can’t promise results. While we understand how to connect with the Google algorithm, there are some nuances, that no one knows. With that being said, we don’t promise that rankings equal conversations. We have seen that be the outcome in most cases, but know that you can do everything right and still not fully connect with your ideal clients. That may be based on geography, market, location, competition, relevance, authority, and so on.

What we do know about investing in SEO over time

By investing in SEO, mental health professionals can greatly improve their visibility, reach more potential clients, and increase revenue. Taking the time to plan ahead and consider all of the factors mentioned above will help you determine how much investment is necessary for your practice. With the right investment, you can start to see results quickly and keep growing in the long run. SEO does work, it’s just a matter of time, investment, and intentional strategy.

Wrap up on Investing with SEO

Truly if you are looking for a concrete answer, we recommend pages on a case-by-case basis. For example, if you are a general practice in New York, our platinum package is going to be useful, but you will have to niche down. If you are a trauma-focused practice in New York, you are going to want to do our platinum as well. If you are in Ohio and you are a generalist, a Gold or Platinum can work for you depending on how specific or broad you want to go niche and location-wise. I could keep going, but everything is so nuanced.

So if you want concrete support from our team, booking a consult is going to be your best bet. Additionally, if you are wanting to learn from our team, again it depends on what you are capable of. Some people love working with a group. Therefore our small group intensive over a semester is fantastic for some.

Others work better with one on one support and that’s where a 12-week training can help. If you are just looking for some guided getting-started support a strategy session could be just what you need.

Are you ready to make your SEO invest for 2023?

Our team would love to consult with you. If you want to learn more, you are in the right place. Contact us today to learn more about our services and start growing your private pay clients today! To start with our SEO Specialists and Trainers, follow these simple steps:

Book a Consult with a Member of Our Consultation Team
Learn About Our Skilled SEO Specialists and Trainers
Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, trauma, sports psychology, postpartum/pregnancy/parenting, high achievers, and much more. Schedule a consult soon!

February 1, 2023/0 Comments/by Jasmine Jaquess

Business Tips, SEO Basics, SEO Tips

How Much to Spend on SEO Part 2

When it comes to investment in SEO for therapists, mental health professionals need to consider the return on investment. Investing in SEO can be a great way to boost clientele and reach more potential clients. With that said, there are some basic principles to follow when determining how much investment is necessary.

SEO for Therapists: Consider Location, Competition, Size

First of all, depending on your industry and the size of your practice, you should consider what budget to set for your SEO investment. You may want to invest more heavily if you have a more extensive practice or specialize in a certain area of mental health. Often we see clinicians in more competitive and populated areas. What we know about SEO is that it is getting more and more competitive. Therefore, we know that it’s taking longer to get results in the field compared to how it was a few years ago. It is possible to get results and we have seen that time and time again. However, doing more content, building backlinks, and blogging regularly is often one of the best ways to ensure the success you are looking for.

Recognize How Much You Know and What You Are Willing to Learn

The second consideration is how well-versed you are in SEO tactics. If you don’t have much knowledge about SEO, you may want to invest in consulting services or hire someone who specializes in SEO. By investing upfront, you will be able to save money in the long run by improving your visibility and rankings on search engines. The truth is that SEO specialists especially highly specialized ones like our team train extensively to understand the lay of the land in every state.

We also know that SEO is constantly changing, which means we are constantly learning and adjusting. With that being said, we want to invest in our employees like you want to invest in yours. Therefore, know that SEO will cost a lot, but not for nothing. We strive to inform, educate, collaborate, and provide the highest quality of care to our clients, just as we know you do too!

Investing in SEO for Therapists Means Investing Time!

Thirdly, you need to consider how much time and effort you are willing to put into SEO investment. If you don’t have the time to research and implement strategies, you may want to outsource the task.

Additionally, if you are a small practice, you might have more success by investing in specific services such as content creation or link building. This is because if you are a postpartum clinician versus a generalist practice, you are more likely to have more clarity ranking on the Google search engine. It doesn’t mean that you won’t be competitive, but you are more focused which will help in the long term.

if you are a generalist or group practice with many niches, to be honest, as SEO changes so have our strategy. That means you may want to think about who you’re trying to get full within six months and that may mean focusing heavily on 3 niches, blogging, and building backlinks, then going back and focusing on additional niches.

What Results Do You Want with Your Investment in SEO for Therapists?

Finally, consider what kind of results you expect from your investment. Are you looking for immediate returns? Or are you more focused on long-term gains? Plan out what investment you are willing to make upfront and then track your results as you go along. The truth is that SEO will never be a quick fix to get in clients, that was never its intended purpose, however, if you are looking to sustain organic traffic, it is the most cost-efficient long-haul investment.

What’s Next?

Now that you have some of the basics of investing in SEO, stay tuned for the last part of this series on investing in SEO. We are going to talk about getting the best return on investment by doing SEO yourself versus having a company optimize for you. Be sure to check out part 1 if you haven’t read it yet.

Start Getting the SEO Support You Need!

Book a Consult with a Member of Our Consultation Team
Learn About Our Skilled SEO Specialists and Trainers
Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, high achievers, and much more. Schedule a consult soon!

January 3, 2023/0 Comments/by Jasmine Jaquess

Business Tips

How Much Should Mental Health Professionals Be Spending on SEO? pt.1

Investment with SEO and the Importance for Mental Health Professionals.

SEO, or search engine optimization, is critical for mental health professionals who want to get found online. Taking advantage of SEO for mental health providers not only brings great long-term benefits but can revolutionize the way people access mental health. If you are looking to invest upfront, and maintain your SEO through blogging and building backlinks, it will help to ensure ongoing referrals to your site. When you have a clear strategy, invest in, and maintain SEO, it can be one of the strongest and most sustainable marketing techniques for your group, solo, or private practice. Investment in SEO is worth it for psychiatrists, therapists, counselors, coaches, consultants, and everyone in between!

What Should My Monthly Investment with SEO Look Like?

As SEO evolves around constantly emerging trends, it takes a certain skill set to achieve successful SEO strategies. That’s why SEO services are a great idea for those that don’t have the time or resources to invest in SEO themselves. The truth is SEO isn’t exceptionally challenging to learn. But, it’s a matter of how much do you want to take time learning it.

An important question is one that often has different answers depending on the size of the business and other factors such as the industry, niche, desired goals, budgets, geographical location, and more. A good rule of thumb is to at least consider investing 10% of your total budget towards SEO services each month. This gives SEO professionals enough funds to make sure they are using the most effective techniques to improve your brand presence online.

Keep in mind though; this figure might not work for all businesses.

Some may require more or have less budget available – so it’s best to consult with SEO experts and mental health professionals before making any decisions. Investing in SEO services can be a great way to increase your business’s visibility and reach more potential customers – but make sure you do careful research before determining how much money you should spend every month on SEO services!

3. What Kind of Return on Investment Can You Expect from SEO

SEO can help mental health professionals get their name and resources in front of potential clients, enabling them to reach a wider audience and ultimately realize a high return on investment. This takes time and effort, but the rewards it yields are often well worth it; by relying on SEO tactics such as keyword research and content optimization, mental health professionals can see a higher rate of website visits that convert into paying clients.

Credibility and Trust Bring in and Keeps Clients Invested

Additionally, SEO also can help build credibility and trustworthiness since websites at the top of the search engine rankings tend to build authority. Sites are seen as thought leaders in the field of mental health. Investing in SEO is a smart way for mental health professionals to get their message heard without having to invest too much upfront. SEO is an effective way to increase visibility while positioning oneself as an expert in their field.

4. How to Get the Most Out of Your SEO Budget

SEO is an important investment that can have a huge impact on your business. There are a few steps you can take to get the most out of your SEO budget and ensure that your SEO efforts are successful.

First, it’s important to familiarize yourself with SEO best practices and to develop a detailed SEO strategy for your website. If you don’t know how, talk with some companies, you don’t have to make an initial commitment to gather information. This will give you an overall view of what SEO services you need and how much each service should cost.
Second, remember to consider technology solutions, such as SEO monitoring tools, to help make sure that up-to-date SEO practices are being followed and that problems are identified quickly.
Finally, don’t forget about the people side of SEO – hire experienced mental health professionals who understand key concepts like content marketing, link building, and technical SEO so that they can assist in driving organic traffic. By taking these steps, you can make sure you’re getting the most out of your SEO budget and maximizing the results!

5. Ready to Invest in Professional SEO Services?

If your business is ready to invest in SEO services, you’re taking a proactive step toward continued success. SEO helps to keep up with the constantly changing algorithms of search engines. Plus, it requires additional expertise that an SEO agency can provide. SEO also requires dedication to analyzing and tracking data points based on SEO performance over time. Hiring SEO professionals allows everyone else in the organization to focus on their core competencies.

People often wonder is investment with SEO really a necessity.

Investing in SEO services is often overlooked but it shouldn’t be seen as optional. The benefits of SEO far outweigh any associated costs, both financially. And, in terms of mental health professionals avoiding burned out from having too many responsibilities. Think of it like getting a great return on investment. Put in the extra effort at the beginning so you don’t have to continuously put out fires later down the road! Make the investment into professional SEO services today for lasting long-term success.

Check out parts 2 and 3 of investing in SEO.

Ready to Take a Leap of Faith, With Data-Driven SEO Support?

Book a Consult with a Member of Our Consultation Team
Learn About Our Skilled SEO Specialists and Trainers
Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting for Large-Scale SEO

Support

About the Author

Jasmine is a Training Specialist and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. Schedule a consult soon!

December 1, 2022/0 Comments/by Jasmine Jaquess

Business Tips, SEO Tips

SEO Marketing for Therapists: How to Maximize your SEO Investment

SEO marketing for therapists is an investment . It’s certainly a worthwhile investment for private practice websites, and compared to other options such as “pay-per-click” ads, SEO has much more longevity. Nonetheless, it’s a big investment, and as a small business owner, it’s important that you get the best ROI possible. This is why I’m writing this blog today, to ensure that you’re taking these considerations and steps into account to get the most out of your investment!

Embrace Your Niche as a Therapist

As an SEO business that primarily works with therapists, we know that therapists do their best work when they work with their ideal clients. But having a niche, or rather embracing your niche, isn’t only beneficial to having a fulfilling career as a therapist. Having a niche is also beneficial to SEO!

See, the more focused you are on a specific service (or related set of services) the easier it will be to improve your rankings for that service.

Let’s dive into what this looks like. If you want to rank for anxiety therapy, trauma therapy, therapy for depression, couples therapy, and family therapy you’re going to have much more competition. And as a result, it’s going to take more time and effort to improve your rankings for such a wide range of services. However, if you really enjoy working with couples (or even couples and families) you can concentrate your SEO efforts on these services and ranking for keywords related to these services.

Now, having a niche is not essential to improving your SEO. We work with many group and solo practices that offer a wide range of services. In fact, our founder’s group practice specializes in a fairly wide range of therapy services. However, it will take more time and effort to have consistently high rankings for a wider range of services. So we suggest that you take this into consideration when beginning your SEO journey.

Create a Private Practice Website with your Ideal Client in Mind

The primary goal of SEO marketing for therapists is to allow more clients to find your website in search results by improving your online rankings. And once clients click on your website, you want them to reach out if they are indeed your ideal client. This is why it’s so important that your website speaks to your ideal client.

There are many things to keep in mind when creating (or editing) your website to speak to your ideal client. The content on your service pages, the blogs you’re posting, the photos you use, and your overall web design are all ways you can tailor your website to your ideal client. This is one of the reasons that writing quality content is so important! And, why we recommend writing your content in a similar way that you speak to your clients. On that note, let’s talk about how you can write content that’s really relevant to your ideal client.

Write Quality Blog Posts

Blogging is a really great SEO tool since it allows you to display your expertise on a certain topic, while also building in keywords and location indicators naturally into the content on your website. However, blogs are not just for SEO! Blogging allows you to answer common questions clients have, discuss issues that are relevant to them, and give prospective clients a glimpse into what it may be like to work with you as a therapist. For example, if you specialize in anxiety therapy then you may write blog posts on navigating social anxiety, what to expect from anxiety therapy or your favorite tips for coping with panic attacks.

When you use blogging correctly, it’s a great tool for private practice websites.

It’s not uncommon for our clients to write (and optimize) such great blogs that they become some of the most highly trafficked pages on their websites! This goes to show how important it is to write blogs that are valuable to your ideal clients. When it comes to writing a quality blog post, there are a few key tips to keep in mind:

Prioritize readability: Writing in a clear and concise manner can improve the user experience and keep visitors on your website for longer periods of time.
Use formatting to your advantage: Subheadings, bullet points, and short paragraphs can make your content easier to scan and digest.
Incorporate multimedia elements: Including images, videos, and other engaging media can break up the text and make your content more interesting.
Keep it simple: Using simple language and avoiding jargon can make your content accessible to a wider audience and improve its overall appeal.
Provide value: By offering valuable and informative content, you can establish yourself as an expert in your field and build trust with potential clients.

If you’re a therapist looking to improve your website’s search engine rankings, creating high-quality content is essential. We recommend posting at least 2-3 blogs each month to keep up with a consistent blogging strategy. But remember, quality over quantity always!

Pay Attention to Local SEO

A large part of our process is what we call “on-page” SEO. This refers to optimizing the content on the pages of your website itself. However, “off-page” SEO is also a really important piece of effective SEO marketing for therapists’ strategy, and often it gets overlooked. There are many different “off-page” SEO tactics, such as creating and keeping up with a Google My Business profile, building quality backlinks, and making sure your NAP information (name, address, and phone number) is consistently listed across the web.

Many of these off-page SEO tactics are related to local SEO, which as it sounds, is helping Google understand where your practice is located so you show up more consistently in local search results.

Magnifying glass displaying a computer with Google My Business on the screen. Represents how GMB helps support inform seo consulting and help therapists know what content to write to benefit their rankings. It’s generally not “enough” to simply add your address to your website, especially in highly competitive areas. Because of this, it’s important to take additional steps to show Google where you’re located. To help people understand this, I often explain that Google may not be as smart as you think it is. That is why we want to make sure your location is super obvious. This means getting your NAP information listed on relevant online directories and optimizing your GMB profile.

However, there are also ways you can (and should) do this on the pages of your website themselves. You can add your address to the footer of your website, refer to your location in your service pages and blogs, and write blog posts that reference local spots. For instance, if you specialize in couples therapy then you could write a local date night guide.

Simply put, if you can find a way to naturally incorporate your location into your content, please do so!

Make Sure Your Private Practice Website is Technically Sound

Now, I’ve left this point for last because many people find the technical parts of SEO to be the least fun. But, it is important.

If you landed on a website and the pages took a long time to load and the links you clicked on didn’t take you anywhere, you would probably leave the website. That website could be just what you were looking for, but if it had technical errors that made it difficult to use, you’re probably not going to spend much time on it. This is why it’s so important that your website is technically sound.

So make sure you are considering your page speed, technical errors like broken links, and the overall ease that you can navigate your website with!

These Steps Can Help You Make the Most of Your SEO Marketing for Therapists Investment as a Therapist

Whether you invest time into SEO by learning how to optimize your own website or you invest money by outsourcing your SEO, it’s important that you make the most of it. So make sure you aren’t neglecting an important piece of the process such as local SEO or creating a website that’s easy to navigate. Right now it may seem like a lot, but remember that you don’t have to do it all at once!

Step by step you can create an amazing and well-optimized website to reach more of your ideal clients.

Need Support Optimizing Your Private Practice Website?

At Simplified SEO Consulting, we offer a variety of SEO services to help mental health professionals rank higher on search engines. Whether you want to learn how to optimize your website with one of our online courses or training options, outsource your SEO with our Done-For-You SEO program, or combine SEO with a bit of fun through our Hawaiian Digital Marketing Experience.

If you’re interested in learning more about our SEO services, you can schedule a free 30-minute video consultation with one of our Mental Health SEO Specialists!

Additional SEO Resources for Therapists

If you’re still dipping your toes into SEO marketing for therapists and want to learn a bit more, we have several resources available that you can take advantage of. You can start with our free 7-day SEO email series. Or, you can check out our other blogs on SEO as well to gather more information on how SEO can benefit your practice!

About the Author

Kaite Ritchie was our former Done-For-You SEO Coordinator at Simplified SEO Consulting, and as part of that role, she helped our clients make the most of their SEO investment. However, Kaite also worked as an Intake Coordinator for our founder’s private practice for several years. During that time she gained a unique experience that allows her to better understand what clients are looking for in a website, and what often leads them to reach out. Through her combined experience as an Intake Coordinator and SEO Coordinator, she understands what a big difference SEO can make for therapists!

You can apply to work with us and learn more about our SEO services, and which may be right for you.

Updated on 4/30/2023 by Lynsey Heskett

November 24, 2022/0 Comments/by Kaite Ritchie

Business Tips, Training

SEO Marketing for Therapists: An Investment of Time or Money?

Running a private practice comes with many decisions! One of the most common decisions is whether you should outsource an aspect of your practice, or handle it “in-house”. Whether it’s administrative tasks, billing, or digital marketing. Often the answer comes down to this question, “Do I want to spend the time to do it myself, OR do I want to spend the money to have someone else do it for me?” The decision is no different when it comes to SEO!

However, it’s not always an either/or answer, sometimes the answer is a little bit of both! It may be easier to understand if I go ahead and outline the different SEO options you have, so let’s get into it!

Outsourcing Your SEO Entirely: SEO Services for Therapists

If you have no time to learn or implement SEO strategies on your website, then outsourcing all of your SEO needs may be the best option for you. With this option, someone else will handle the optimization of your website with minimal input needed from you. At Simplified SEO Consulting, this would look like one of our “Done-For-You” SEO packages. And at our business, we ask our clients to be involved enough in the process to give us feedback and check that our work aligns with their brand and values. However, how involved you are will really depend on your unique needs.

Within our Done-For-You options, you still have room to cut back a bit on the cost if you’re able to put in more time yourself. For example, if you’re able to write the content for your website, then we can focus all of our efforts on optimizing that content, which will save you a bit of money. Or, if you rather have us handle it all, we can write AND optimize your content for you!

However, if you’re interested in investing more of your time and as little money as possible, then this may not be the option for you.

Handling SEO Yourself: DIY SEO Courses

Let’s say you recently launched your practice, or you’re in the process of launching your practice. Perhaps you don’t have a full caseload at the moment. Or, maybe you enjoy learning new things! If you’re interested in tackling SEO on your own, then a DIY option may be the best fit for you.

Our DIY SEO courses allow you to learn SEO at your own pace.

You can watch all of the videos and start optimizing your website this week. Or, you could steadily learn more and make changes over the course of a few months, even a year! Our online SEO courses are our most affordable option.

But even this option, well, has options! Some clients decide to purchase an online course to learn as much as they can. And if they need more support down the line, they reach out about our Done-For-You SEO services. For example, you may optimize your blog posts but need help with your service pages. It doesn’t always have to be one or the other.

Learning SEO Marketing for Therapists Yourself Has Many Benefits

As a therapist, knowing how to use SEO yourself can prove to be an investment and a worthy use of your time. You invest both time and money, but since you’re the one doing the SEO in the end, you will be saving both by understanding the importance of SEO marketing. But also how it can greatly benefit your practice. Here are a few reasons why investing your time and money into SEO can benefit you:

Increased visibility: By optimizing your website for search engines, you can improve your online rankings and make yourself more present online and make it easier for potential clients to find you.
Cost-effective marketing: SEO is a cost-effective way to market your therapy services compared to traditional advertising methods.
Better understanding of your audience: Learning SEO can give you insights into your target audience’s search habits and preferences, which can help you tailor your content to their needs.
Improved credibility: A well-optimized website can help establish you as a credible and trustworthy therapist in your field.
Long-term results: Unlike some other marketing techniques, SEO provides long-term benefits that can continue to drive traffic to your site and generate leads for your therapy practice.

As a therapist who wants to improve their online presence, it’s important for you to understand the basics of SEO. By learning SEO strategies yourself, you can gain a better understanding of how to improve your website’s visibility, credibility, and long-term success. If you’re not sure how, at Simplified SEO Consulting we have plenty of resources available to help you get started with learning SEO, so you can take control of your online presence and build a successful therapy practice.

This brings us to our training options!

Learning SEO with Support: SEO Training for Therapists

Learning SEO on your own can be a bit daunting for some. So, if you’re interested in learning SEO with support then our SEO training options may be what you’re looking for. Our SEO training options are a great middle ground between our Done-For-You packages and our DIY courses. They allow you to get feedback and support from a trained SEO Specialist while you learn how to implement SEO strategies on your website. Our training options also come with extra tools to help you track your SEO progress and simplify your SEO process.

We have a variety of SEO training options depending on whether you rather invest more time or money for a more individualized experience.

For example, our Small Group SEO Intensive is one of our most affordable SEO training options. With this option, you’ll learn our SEO process with a group of other mental health professionals. Whereas our 12-Week SEO Intensive Training Program is fully customized and focused on your unique needs.

We also offer a few unique SEO training options! Jessica and Danica just had a blogging retreat in Florida and continue to dream up ideas to meet the needs of our clients. We’re always looking for new ways to make learning SEO an exciting experience!

The Bottom Line is That You Have Options!

We understand that running a practice comes with quite a few expenses. And we know that every practice (and practice owner) needs something different. This is why we’re dedicated to making SEO training and services accessible at different price points.

So whether you want to dip your toes in with a DIY online course or you’re ready to outsource your SEO with a Done-For-You SEO package, we’re happy to support you in whichever way makes the most sense for your practice.

Do you Need Help Making a Decision for Your Private Practice Website?

We know this is a big decision, and there are quite a few options to consider! That is why we have our potential clients apply to work with us so that we can take a look at your website, gather information about you, your practice, and your goals along with having a member of our team see where your SEO stands. If you are chosen to work with us, you will then have a consultation, where we’ll discuss your goals for your practice, take a look at your website together, and give you our suggestions on which SEO option best suits your SEO goals.

You can apply to work with us, here!

About the Author

Kaite Ritchie was our former Done-For-You SEO Coordinator at Simplified SEO Consulting. But before she stepped into this role, Kaite worked as an Intake Coordinator for our founder’s private practice. During that time she learned about the different aspects of running a private practice, including getting therapists connected with their ideal clients. There, she also learned what a big difference SEO can make for therapists! You can apply to work with us and learn more about SEO marketing for therapists and our SEO services!

Updated on 4/30/2023 by Lynsey Heskett

October 27, 2022/0 Comments/by Kaite Ritchie

Business Tips, SEO Tips

Large Scale SEO: Workshops, Directories, Coaching & More

National SEO can be a daunting task. There are so many different ways to approach it, and it can be difficult to know where to start. In this blog post, we will discuss some of the basics of large-scale SEO and give you tips for getting started. We will also talk about how to adapt your strategy depending on your niche and target market. SEO is becoming more and more competitive every day, so it’s important to stay ahead of the curve! If you are looking to build out directories, workshops, classes, or online coaching/consulting. Then this post is for you.

SEO for Wellness and Mental Health Directories

As the popularity of online directories has grown, so has the competition. It’s important to understand how your directory fits into the larger landscape of wellness and mental health. If you are just starting out, it may be helpful to build up a list of keywords that you want to rank for. You can use tools like Google Keyword Planner or Uber suggest to begin. What is necessary for terms of content is to create a mission or why to your site ( about page). Create an FAQ page, and add blogs galore.

When doing this particular strategy think about who you are writing to. Is it the client that you want to engage in the services? Or are you trying to draw in professionals to get listed? You need to make this clear so you are not confusing your consumers. You can offer resources for both, but clarity is key. So ” Why begin working with a skilled online therapist”, and ” How Wellness Professionals Can Make the Most Out of This Directory”.

SEO for Workshops and Classes

If you offer workshops and classes, it’s important to make sure that your website is easily found by those who are searching for what you offer. Think about what people seeking workshops or classes are searching for. Remember, that while we know the importance of our services and why people need them, the client may not. So if you are thinking that workshops and classes only will be the keyword that gets you found, think deeper.

For Example…

Consider this. If I am a high-achieving business professional who is used to doing things on my own, I may not seek out a class or workshop. I may search for ” feeling drained from work”, ” navigating motherhood and work”, and “struggling to communicate and commit in relationships”. So how can I as a professional find keywords, but then use them in an effective way for content so clients become motivated to consider how a workshop or class will attend?

SEO for Online Coaching

Just like any other type of business, it’s important to make sure that your website is easily found by those who are searching for what you offer. When people are seeking online coaching or consulting, they may be searching for terms like “life coach”, “career coach”, or “business consultant”. It’s important to use these specific keywords when doing SEO. A health coach is different from a life coach who is different from a career coach. Let’s make sure we are clear.

One thing that can be challenging with coaching and SEO is that terms such as life coach can be very generic. So for this particular strategy consider adding service pages for boundaries and assertiveness, relationship coaching for singles, chronic illness coaching, Niche coaching, and so on. Consider specifics and then use your content to break down the specifics.

So as a relationship coach I am able to help you learn about your identity, and needs, communicate, set clear boundaries, walk away from what isn’t healing and healthy to me, and so on. Then build out blogs. Consider a series: 5 ways relationship coaching can help you find your partner, 3 DBT skills to help you learn to communicate better at work.

SEO for Consulting

As for online consulting, think about how your services are going to help individuals reach their goals with their own business or growth. The same strategy applies, what are your essential pages, why are your services worth reaching out to, and what can you gain from working with a consultant? An FAQ page answering some common questions, and so on. Build out blogs that offer value to new clients and seasoned ones. Simplified SEO consulting’s blog is a great example of how we offer value to individuals needing answers and it also offers value to our current clients as they learn more about SEO and their sites.

When Considering National Rankings, Should I Learn SEO for Myself? Or Have an SEO Specialist Do It?

One of the things that give me great joy is training clients how to feel empowered to understand SEO and their website. When something goes right and a client sees success, that is wonderful. However, not everyone has interested to learn how to do SEO. They are more focused on the content, communicating, and working with the clients. And honestly, that’s ok too.

Some things to consider if you are wanting to learn SEO for yourself would be:

Do you have the time to commit to learning?
How much of a techy are you?
Do you like numbers and analytics?
What are your natural strengths when it comes to marketing?

If you answered yes, then fantastic! You will want to consider taking some online courses or trying our

SEO-intensive group. If you want more one-on-one support then our 12-week training is a great option. Or, if you are looking for some stepping stones, our strategy package is a fantastic first step.

Signs learning SEO is not for you:

You don’t have the time to commit to it
You find yourself struggling with the techy side of things and you don’t want to spend hours troubleshooting
You prefer more creative approaches to marketing

These are all valid reasons! And that’s where our teams come in. As an SEO specialist and trainer, large-scale SEO is one of the things I thrive with. That is why delegating your marketing strategy to an SEO specialist who understands your field and your clients may be a great next step for you. In that case, our Done for your services would be a fantastic fit!

What’s Next for Large Scale SEO?

Large-scale SEO is an ongoing and ever-changing process. As Google continues to change its algorithms (500-600 times a year!), we must change our strategies along with it. That’s why having a team of experts, whether that be in-house or through an agency, is so important.

A large part of my job is staying up-to-date on the latest changes and trends so that my clients can continue to rank well and reach their target audiences.

Start Making Progress on Large Scale SEO with Us!

If you’re ready to start making progress on large-scale SEO for your website, I’d love to chat with you about how we can help. Schedule a free consultation call with us today. If you want nationwide rankings for large-scale SEO, and none of this makes sense, or you don’t have time for it. You can work with an SEO Specialist. They will help you understand your niche and develop a strategy that works for you. You’re working with many moving pieces; we are here to make it more transparent and manageable. You can get started with a free consultation to see what is possible for your website.

To get started, follow these simple steps:

Book a consult to learn about our Done for You Services or our Training Services
Learn about our eclectic and skillful team of SEO specialists
Start seeing your passion project come to life.

Other Services at Simplified SEO Consulting for Large-Scale SEO Support

About the Author

Jasmine is an SEO Specialist, Counselor in Training, and is our Client Success Specialist for clients just starting with SEO and learning. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. If you’re looking for additional support, schedule a consult with the consulting team to see who can help you and how.

October 4, 2022/0 Comments/by Jasmine Jaquess