
The Importance of a Holistic SEO Approach
What is Holistic SEO
Holistic SEO is a strategy that looks at all factors of optimization, and not just one aspect of it. The focus is based on user experience, content, and technical SEO. This is such a beneficial and necessary approach…

Google My Business for Online-Only Private Practices
Whether or not online practices can have a Google My Business listing is quite a controversial subject right now. Many of our clients have attempted it, only to have their listing removed when Google realizes they don’t actually have a physical location. We know Google’s guidelines on the matter are ambiguous, and we realize online-only […]

SEO Tips for Group Practice Owners
You got plenty of referrals when you were just a solo therapy practice. But, you grew and decided to hire additional clinicians. Now, you want to help fill their caseloads, but not enough people are calling right now to give them the number…

Is SEO Dead? A Mental Health Specialist for SEO on Therapy Websites Weighs In
Happy Halloween! Hope you are finding a way to celebrate, or rest, or both, and please remember to set your clocks back if you're reading this right away.
Why would I title this post, "Is SEO Dead?"
While searching the internet one day recently,…

Time and Place for Google Ads
Often times, our therapists come to us because their ideal clients aren't finding them on Google. They've put time and energy into creating their website. There's inspirational quotes, pictures of nature, people smiling; the whole nine…

The Three Books That Transformed My Business
There are so, so many great business books out there! In fact, I seem to always have an ongoing list and constantly feel "behind" when I don't have time to read them all. But there are three books that have really been instrumental in helping…

Using the “Down Time” While Business is Slow During the Covid-19 Outbreak
Business is slower than usual. You took your counseling practice online, but your caseload took a serious hit. Clients are canceling appointments. Or, if you're like me, you have college students who returned to their homes out of state and…

Our Therapy Clients Need us More Than Ever
Like so many of you, I find myself worried as I'm writing this. I'm worried about my children who had to say goodbye to their friends for who knows how long. Even more so, I'm worried about loved ones who might be more vulnerable to the Coronavirus…

Is SEO Important for Mental Health Professionals?
Perhaps you've started a private practice counseling clinic and your new website doesn't seem to get be getting much traffic. Maybe when searching keywords that you think you should rank for on Google, your webpages are nowhere to be seen.…

A Private Practice Owner Learns SEO for the Same Reason Zebras Have Stripes: Adaptation
What do Zebra Stripes have to do with Private Practice Marketing?
I'm kind of fascinated by zebra stripes. They're beautiful. The stark contrast between the black and the white. The way they work together to decorate this elegant animal. But…