Social Media Management

Certified Professionals

Our Social Media Specialist is not only highly experienced but also certified across multiple social media platforms, including Instagram and Facebook. This ensures your content strategy is grounded in up-to-date platform knowledge, current best practices, and cutting-edge trends. You’ll be working with someone who understands the technical tools, algorithm behaviors, and content strategies that drive real growth and engagement for service-based businesses like yours.

SEO-Focused Content

Every piece of content we create is backed by our deep expertise in SEO. That means captions aren’t just engaging—they’re also optimized with strategic keywords, links, and hashtags to help boost visibility across both social media and search engines. Our goal is to make your social platforms a functional part of your lead generation funnel, directing users to your site, your blogs, and your services.

Industry Insight

We understand the mental health, wellness, and helping professional space in a way most marketing teams do not. We know how to market your services ethically, without being pushy or salesy. We speak your language and understand your audience’s concerns—ensuring your content reflects both professionalism and approachability. This insight allows us to create content that resonates with your target clients and supports your practice’s mission.

Holistic & Cooperative Approach

At Simplified, you’re never just another client on a content calendar. We work with you to co-create a strategy that reflects your voice, values, and vision. Through our onboarding process and ongoing collaboration, we build a relationship that allows us to speak authentically on your behalf. You’ll always feel in control, informed, and supported.

Ethical, Authentic Marketing

We believe that the best marketing builds trust—and trust starts with authenticity. That’s why we avoid gimmicks and shortcuts. Instead, we focus on real content that highlights your expertise, reflects your personality, and builds genuine connections with your audience. We honor your ethics, your field, and your clients by creating marketing that feels just as good as it performs.

Brand Recognition

In today’s crowded online world, visibility is everything. Posting consistently with a recognizable brand voice, aesthetic, and message helps you stay top-of-mind with your audience. Over time, this visibility builds recognition and trust, helping potential clients feel familiar and confident before they ever reach out to you. Social media is one of the most accessible tools for reinforcing your brand identity across multiple touchpoints.

Website Traffic

Well-placed calls-to-action (CTAs), thoughtful links, and teaser content can guide your followers from your social media platforms straight to your website. Whether you’re promoting a blog, a service page, or your contact form, every post has the potential to direct users where they can take meaningful action. This increase in site traffic is not just good for engagement—it’s a powerful step toward client conversion.

SEO Synergy

While social media itself isn’t a direct ranking factor for Google, it plays a huge supporting role. Increased website visits, social shares, and content visibility can all influence your site’s credibility in the eyes of search engines. Additionally, consistently using your target keywords in posts and captions helps reinforce your overall content strategy. Social media also boosts link-building opportunities and keeps your audience interacting with your brand—both of which are important for long-term SEO success.