You’re feeling uninspired. Thinking that you’re only blogging for SEO or to boost your rankings. I know I’ve caught myself thinking I’m only writing blogs for SEO and SEO-targeted keywords. However, it’s not true! Blogs are not just for SEO. They have many different purposes and can be used in many ways at your practice! From writing about topics you’re passionate about to addressing questions you’re asked about daily in therapy, blogs can cover a lot of territory. SEO-wise and topic-wise!

Shows a woman thinking. Represents how Simplified SEO Consulting can help you with your blogging needs

Blogging About Frequent Questions From Clients

As a therapist or counselor, I’m sure you’ve noticed clients coming in and asking about the same things. Topics like “How do I know I have Anxiety?” or “How Do I Know if I’m HSP?”. Aside from answering them in therapy, wouldn’t it be cool to have something written all about what they’re asking? That’s where a blog can come in handy! You can write blogs for your clients about topics you hear about frequently. It can come from questions you’ve been asked or you can blog about struggles your clients have been going through. For example, you can write about “How to Navigate Going Back to Work Postpartum: Tips from a Therapist”. Not only can you pack in SEO keywords, but you can also write to inform your clients about topics they are currently going through or could go through in the future.

Shows a man meditating. Represents how Simplified SEO Consulting can help you start blogging about your services

Start Blogging About Your Services

This may sound cliche, but you can write about topics that connect back to your services! This way your clients or potential clients will know what your practice offers. For example, you may have a client who is already seeing you for one service. Then they read your blog about your mindfulness classes and ask to join those! Or, someone finds your blog about mindfulness. The one where you talk about how your practice offers them. Then they contact your practice to start. It can also just be a random person on the internet who appreciates the ways mindfulness can ease anxiety.

These blogs can be a great way to give insight to your clients about the services they may be taking part in. But, it can also give insight into the other services you offer. Like your approach to therapy for anxiety and depression. They can also just help others by looking for information from a reliable source. They can now do this without seeking contact with actual people. This may seem small but to a client who is looking for a therapist to trust with their mental health, this is a big win!

Write Blogs About Events Important to Your Practice

When blogging, you might think you can only write about topics you deal with inside your therapy sessions. However, you can blog about what your practice finds important outside of those, too! For example, if your practice sponsors or takes part in any runs/walks or fundraisers for any awareness campaigns. For example, the “Out of the Darkness Walks” that is organized by the American Foundation for Suicide Prevention.

This can be a great blog topic to let clients know what your practice is involved in. It’s also a different way to give information about a topic. This can also let clients know how your practice is giving back to the mental health community outside of therapy. It also helps your clients find a community- if they resonate with this cause or foundation. They might enjoy getting involved and knowing that someone they trust is already there. It can also show that your practice is involved in the mental health community and trying to raise awareness about the struggles you’re working to address.

You Can Write Blogs About What You’re Going ThroughShows a family with a paper house. Represents how Simplified SEO Consulting can get you started blogging about thing you're going through

This may seem a little confusing at first because it’s not like clients come to therapy to hear about your problems. But, if you’re an anxiety therapist who also has anxiety, it can be helpful to write blogs about situations that you’ve been in. For instance, if you’re an anxiety therapist who has anxiety, you could write about times your anxiety has been triggered and what you did about it. Like when you were moving and how you coped, or how you went to a holiday party and suffer from social anxiety. Or, if you’re someone who is a highly sensitive person, which I feel not everyone talks about enough, you can talk about your experiences.

Blogging about how to cope with certain situations you’ve been through or potential situations that bring you stress will probably help some of your clients or potential clients. Maybe even random people on the internet! Also, it’s more than likely your clients have also been in these situations or will benefit from these tips in the future. Plus, it makes them feel seen knowing even their therapist has been in a situation where their anxiety was a struggle.

Are you Interested in Learning More About Blogging?

At Simplified SEO Consulting we offer a variety of options that includes blogging. This is to teach therapists (and their team members) how to improve or maintain their online rankings. If you’re looking for a small group setting then our Small Group SEO Intensives would be a good place to start. Or, if you’re wanting a more personalized approach, then our one-on-one SEO trainings may be the best option for you. Perhaps, you’re looking for a more affordable option to get started, we have several DIY online courses that cover different SEO strategies too!

There are several options! So, you may be wondering what choice is best for your practice’s needs. That’s why we offer free video consultations. A member of our team would be happy to learn more about your practice and your SEO goals and give you their suggestions on what makes the most sense for you.

Other SEO Services Offered at Simplified SEO Consulting

As I mentioned, we realize that training and DIY options aren’t suitable for all practices. Or at least, they may not be suitable for your practice at this moment. So, for those who want to outsource, we offer Done-For-You SEO services at different levels. Or, if you’re still considering SEO then you may want to start learning a bit more with our free 7-day SEO email series. You can also check out our other blogs on SEO as well to gather more information on how SEO can benefit your practice.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing about different content topics for clients. She also realizes how important these topics are to the client, their practice, and their clients too! Especially, if the content is being used as a resource within the mental health field. Her goal is to always create content that resonates with the client and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

Schedule your next consultation if you’re ready to see how Simplified can serve you!

Are you constantly getting the same type of questions that you have answered over and over? Maybe you are looking to up your cash-pay clients and get off insurance panels. So how can a therapy FAQ page help you do this?

Whether you are looking to create an effective FAQ page for your private practice or counseling business or simply offer more value we can help. In this guide, we will outline how to create an effective FAQ page that will help you optimize your website for SEO and drive more private pay clients and ideal clients to your practice. First, let’s start by defining what an FAQ page is.

Defining Therapy FAQ Pages and Their PurposeConcept for SEO. Are you tired of getting the wrong client. An FAQ page can help add clarity when used well. Learn more about therapy FAQ.

As I am sure you know. FAQ means frequently asked questions. However, why we are defining it because sometimes while an FAQ is meant to help answer common questions, we find that we are still receiving the same inquiries, the wrong clients, or people who haven’t even read your site. It gets old fast.

So why create a Therapy FAQ page?

An effective FAQ page can help you clarify your website’s messaging and provide a more user-friendly experience. It also helps to optimize your website for SEO, by answering the questions that people are likely to search for online and improving your private pay conversion rates. For example, questions commonly searched are:

  1. A therapist who takes insurance
  2. Private Pay Therapy
  3. How Long Will Therapy Take?
  4. Do therapists give advice?

Here is an Outline for an Effective Therapy FAQ page for SEO

Find your focus keyword. That could be online therapy, private pay therapy, FAQ Questions About Counseling, and so on. These are actual search terms people are looking for, so make sure you are trying to integrate these. Then consider what questions your ideal people are looking for. Think payment, scheduling, modalities, length of treatment, expectations, common pain points or anxieties (will people think I am crazy, will you offer me advice, how long will treatment take, what if you are not a good fit), consultation options, referrals, and so on.

Example:

Frequently asked questions ( Heading one)

Integrate these in Heading Two’s

  • Payment options
  • Scheduling and Cancellation
  • Fees and Rates
  • Do you offer Sliding Scale Options?
  • Do you accept Insurance?

Take a look at Aspire Counseling for an Example of Rates and FAQ

Additional questions to pose.

So one resource we often refer our clients to is Empathy Copy. Whether that is for writing service pages, or getting more support on blog topics. However, one essential resource they offer is a blog on questions they encourage therapists to take and use for their own FAQ pages. Take a look and see how you can integrate this. Know that these are prompts you can bounce off of. What we are not recommending is copying and pasting which will create duplicate content on Google and end up damaging your SEO and domain trust.

What if I am trying to get off insurance panels and do private pay therapy only?

This is something that we get asked often. FAQ pages about private pay therapy and writing a blog about how private pay therapy benefits your mental health can be super clarifying and impactful. However, just like any other service and SEO process, it does take time to reorient to your ideal clients. So even if the page is created, know that it may be several months before you start to see a significant change in your ideal clients coming in. Make sure to set up your expectations realistically and make you consider where your ideal clients work, live, and play. What questions can you answer, and how can you motivate them to commit to your services?

How to format your questions and answers for a Therapy FAQConcept for SEO. Are you tired of getting the wrong client. An FAQ page can help add clarity when used well. Learn more about therapy FAQ.

There are a few different ways that you can format your questions and answers for FAQ pages. One common approach is to use headings or subheadings to clearly organize your questions and answers, making them easier to scan and navigate. You will also want to include graphics, photos, or other visuals in your FAQ page to help engage your readers and improve the overall user experience. Additionally, you need to add links or other relevant resources at the end of each question to help your readers find additional information on topics of interest. For example, if you reimburse using a superbill a great external link is found on Choosing Therapy about what it is. Finally, be sure to include a clear call to action at the end of your FAQ page so that your readers know what actions they should take next.

What not to do when creating an FAQ page

There are a few common mistakes that you should avoid when creating an FAQ page. One of the most important is to avoid simply copying and pasting your FAQ questions directly from another source, as this may result in plagiarism, legal issues, and or reduce trust in your site Google.

Additionally, it is important to keep your FAQ page up-to-date and accurate, so that you can provide your readers with the best possible information. You may also want to avoid using too many technical or jargon-filled terms in your FAQ page, as this may make it difficult for readers to understand the content. Finally, be sure to consider your target audience and their needs when creating an FAQ page, so that you can create a page that meets their needs and concerns before committing to your services.

Tips on Creating an Effective Page for SEO and Your Ideal Clients

1. Stay focused on your target audience and the questions they are likely to ask. This will help make sure you are addressing the right topics on your FAQ page and providing information that is relevant to your clients or potential clients.

2. Make sure that you format your questions and answers clearly, using headings, bullet points, or number lists as needed. This will help improve the readability and navigability of your FAQ page, making it easier to scan and navigate.

3. Consider including visuals or other multimedia content on your FAQ page, such as graphs, photos, videos, infographics, or audio clips. This can help engage your readers and improve their overall experience with your website.

Why having a Therapy FAQ page is important for Therapists ( Private Pay and Insurance Based)Concept for SEO. Are you tired of getting the wrong client. An FAQ page can help add clarity when used well. Learn more about therapy FAQ.

An effective FAQ page is important for private pay/Insurance based therapists for several reasons. First, it can help you improve your search engine rankings by targeting specific keywords and optimizing your website for relevant search terms. Additionally, an FAQ page can help you connect with your ideal clients by addressing the questions that they are likely to have, making them more willing to commit to your services. Additionally, an FAQ page can help make your website more user-friendly and engaging, ultimately improving the overall experience for your readers and increasing the likelihood that they will return to your site in the future. With these benefits in mind, it is clear why having an effective FAQ page is so important for private pay therapists seeking to grow their ideal clients, practice, and offer more clarity.

Want more Support? We Can Help You Build Out Quality and Intentional Service Pages for Your Clients!

If you are a private pay therapist looking to grow your practice and increase your private clients, then consider working with a team of experts to create an effective FAQ page for your website. At Simplified SEO Consulting we understand what it takes to create high-quality service pages that will engage your ideal clients so you can continue to do your best clinical work. Contact us today to learn more about our services and start growing your private pay clients today! To get started with our SEO Specialists and Trainers, follow these simple steps:

  1. Book a Consult with a Member of Our Consultation Team
  2. Learn About Our Skilled SEO Specialists and Trainers
  3. Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting for Large-Scale SEO

Jasmine, client success specialist. Are you looking support with SEO consulting? We can help. Schedule a consult and learn more about large scale seo.

Support

If you’re looking for other forms of support, we can help! We offer options such as our 12-week trainingsmall group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is an SEO Specialist, Counselor in Training, and is our Client Success Specialist for clients just starting with SEO and learning. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. If you’re looking for additional support, schedule a consult with the consulting team to see who can help you and how.

After writing and finishing the main content of your blog, it can seem daunting to think of how to tie everything together. You may not know what to write. Or, you may be struggling with how to motivate the potential client to continue on their journey to make an appointment with you. 

 

That’s where your “call to action” comes in. This section is a great way to summarize the pain points throughout the blog in a neat little paragraph. It also allows you to empower the client to take the next step in their journey to healing with your support.

What is the “Call to Action” Part of a Therapy Blog?

A picture of two people sitting and holding hands for comfort. This represents how the call to action on your therapy pages on your private practice website can show potential clients that you are here to comfort and support them. Learn more about writing a call to action to build SEO for therapists and improving your private practice website today.

The “call to action” part of your blog is where you sympathize with your potential client. You do this by letting them know you and your team understand their struggles. It also summarizes their pain points in a neat paragraph so that they are not overwhelmed at the very end of the blog. It also lets them know that you, your team, and your practice are here to support them through their struggles and their healing journey. 

 

After you let your potential client know that you’re there to support them, that’s when you put how they should reach out to you to begin your services. Or, even set up a consultation. This is great to have because sometimes when potential clients search for questions late at night regarding their pain points, it will pull up your blogs rather quickly compared to your website. For example, if someone is looking for answers about trauma then having a blog about trauma can answer their questions but with the call to action, they can proceed to book a consultation with you.

 

This means, that having your contact information and how to go about starting the process to make an appointment or consultation is a great piece of information to have in your blog. It makes it easier for clients to make an appointment after reading about the topic they are struggling with. Especially, if they contain backlinks to your contact forms and service information.

What Does a “Call to Action” for a Therapy Blog Look Like?A picture of someone sitting at their desk and holding a pen in their right hand to write on a note book. This represents how you can write your own call to action for your blogs on your private practice websites. You can learn more about writing blogs and a call to action to boost SEO for your therapy services today.

As I sort of mentioned above, the call to action is made up of four parts:

  • Summarizing the potential client’s struggles
  • Sympathizing with your potential client about their struggles
  • Reassure the potential client that you, your team, and your practice are there to support them
  • Instructions on how to reach out to schedule an appointment or consultation.

 

Remember, a call to action’s main goal is to summarize the reader’s pain points, let them know there is support available, and give instructions on how to reach out to you. This will help motivate your client to book a consultation or appointment with you. This is what the end goal of a call to action is! 

Here is an example of a call to action for a therapy blog:

 

Begin Anxiety Therapy at Lovewell Therapy in Ontario, Canada

 

Our team here at Lovewell understands how hard it can be to cope with your anxiety symptoms alone. That’s why we are here to support you. Our caring therapists are here to help you find the best coping mechanisms for you and empower you to live the life you want. To start anxiety therapy today:

  • Fill out a contact form on our website.
  • Meet with one of our caring therapists.
  • Start overcoming your anxiety and living the life you want!

 

This example has all four parts. It summarizes the potential client’s struggle. Sympathizes with them and their struggles because let’s be real, anxiety (or any mental health struggle) is hard! Then it lets the potential client know that we are here to help and support them. It also has information on how to contact the practice for an appointment and further information. Now, not all calls to action have to look like this. Some therapists prefer not to have bullets and incorporate their backlinks into a paragraph. That’s okay, too! As long as it contains the same information and lets the client know how to reach you, it will be fine.

Backlinks are Key for Your Therapy Pages

A picture of a poster board with the word "Backlinks" on a desk surrounded by markers, coffee, and a keyboard. This represents how you can use backlinks in your call to action and throughout your blog to let Google know that you own your therapy page, are a therapist, and know about the topic in your blog. Plus, it boosts your SEO. Learn more about backlinks today.

 Now, your therapy page’s blog posts will have backlinks that connect to your contact forms and practice’s service pages for easier access for the client. This is to help streamline the process for them to make a consultation or appointment. But, it’s also so that Google will recognize that you are affiliated with that practice and knowledge about the topic the blog is speaking about. For example, putting backlinks throughout your blog linking to your services, your other blog posts, or to your “About Me” page can help potential clients connect with you. But, it also allows Google to know more about your experience and knowledge, too!

Needing Some Support? We Offer SEO Services for Therapists!

If you’re looking for support with your SEO, we can help! We offer a variety of SEO options designed to meet the needs of therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:

  1. Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our SEO services and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

Other SEO Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting there is a wide range of SEO services that we provide to support therapists. Despite what phase they are in at their practice, we are here to help! ]We have different training options for therapists who want to learn how to optimize their websites with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives is perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.

If you’re not entirely sure what would be right for you, book a free consultation with one of our team members!

About the Author:

Lynsey, SEO Content Writer for Simplified SEO ConsultingLynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

 

Schedule your next consultation if you’re ready to see how Simplified can serve you!

Are you a therapist who is creating a new website? Or are you considering redesigning your private practice website? If you are and you want to get a head start on SEO you are in the right spot. If you have met with our consulting team then you might have heard that Simplified SEO Consulting likes to start working on SEO after your new website has had a chance to sit on Google for a little while. However, there are some things that you can do while creating your website that will give you a leg up on the search engine optimization process.

Mental Health SEO Keywords

SEO for private practice websites starts with choosing the right keywords. I am not suggesting that you have to do intensive keyword research as you are creating or redesigning your website. If you plan to do our Done-For-You SEO Program your dedicated SEO specialist will do extensive keyword research on each page that they optimize. While if you do our Small Group Intensive or Do-It-Yourself SEO Course you will receive training and more detailed instructions on how to conduct keyword research that will help you reach your ideal clients. 

However, knowing the right keywords for your area as you are creating a home page, about page, and services pages can help give you a jump start on your SEO journey. For example, did you know that in general “anxiety treatment” is more commonly searched than “anxiety therapy” or “anxiety counseling”? Additionally when you compare searches per month in the US “therapist” is searched more often than “counselor”. The right keywords for you to use are dependent on what area you are trying to rank in. 

Image of a woman writing on a notepad while looking at a laptop. Are you creating a private practice website in Arkansas? Maybe looking for SEO training for therapists in the United States? We can help you get started finding your mental health SEO keywords. It all starts by contacting us today!References for Mental Health SEO Keywords

Content, Content, Content

It has been said time and time again that content is king/queen, but it remains to be true so it warrants being said again. When creating your website be mindful of which service pages you want to add. Think about your ideal client and what kind of mental health services you want to be offering. Then make a list of what services you want to provide. The list of services will look different for every private practice owner. It might include anxiety therapy, trauma therapy, therapy for women, sex therapy, therapy for men, EMDR, LGBTQIA+ counseling, therapy for teenagers, etc. The key is to identify what you want to offer and make an individual service page for each of them. 

Once you move on to creating those service pages keep in mind the length of your copy. Generally speaking, you want your pages to have 500 words but no more than 3000 words. Google likes to have a lot of quality content when determining rankings. It can be hard to go back and add 200 words to a service page that was originally 300 words long. Instead, try to make sure that as you are creating content you are aware of the word count. 

References & Guides For Creating Content For A Private Practice Website

Pay Attention to Your Slugs

Once you have created a new page or blog post for your website there is one more thing that needs to be done before publishing it. That is to create an SEO-friendly URL slug. Once a page has gone live it can be tricky to change an existing URL slug. This is why this is one of the most important things you can do for your SEO as you are creating your website. 

So what should you include in your slugs? You should try to include both keywords and location indications. So first start with the main keywords you are wanting to focus on. Then include what city or state you are attempting to rank in.

Examples of URL Slugs For Service Pages

  • Graphic of a long paper coming out of a computer. Mental health seo keywords are where we all begin the optimization journey. Know what to use can help you create your private practice website. Learn more about SEO for mental health professionals. Reach out now!

    Anxiety Page: anxiety-treatment-Little-Rock-Arkansas
  • Virtual Therapy Page: online-therapy-North-Dakota
  • EMDR Page: EMDR-therapy-Tulsa-Oklahoma
  • Stress & Burnout Page: stress-management-Edmonton-Alberta
  • Couples Therapy: marriage-counseling-Manchester-New-Hampshire 

Include At least 3 Photos

As a Mental Health SEO Specialist, one of the areas I utilize during the optimization process is the alt text and photo title. It is a great way to increase accessibility while also integrating keywords and locations. At Simplified SEO Consulting we recommend all of our clients have at least 3 photos on each page and blog post. If you plan to start services with us or take our training course then it might be easier to include those photos while creating the website. Rather than trying to add them in later while working on SEO. You can learn more about the SEO benefits of including at least 3 photos on every page here

Are You Ready to Start SEO Services on your Private Practice Website?

Whether you are just creating your private practice website, redesigning your website, or you have had a website for years it is never too early or late to start learning about search engine optimization at Simplified SEO Consulting. Our Mental Health SEO specialists are here to help! We have services ranging from SEO intensive training so you can learn how to optimize your own website to done-for-you SEO. It can be a big step to invest in SEO but we are here to help you at every step. Get started by following these steps:

  1. Make a free consultation with one of our knowledgeable team members
  2. Learn more about our dedicated SEO Specialists for therapists and the services we offer
  3. Start increasing your rankings on Google

Services Offered at Simplified SEO Consulting

Our SEO specialists are here to help you get optimal search engine optimization for counselors. Are you short on time but want to move forward with SEO for your private practice website? Then our Done for You package might be the best choice for you. Looking to build your knowledge of search engine optimization for yourself but need guidance on selecting mental health SEO keywords? Wanting to reduce costs by working on your own website? Then enrolling in our SEO intensive training or online course are options that are built for you. Whichever route you choose Simplified SEO Consulting will provide you with support and guidance. Get started with your free 30-minute consultation today to figure out the best path for you!

About the Author:

Image of the blogs author Winnie. As a mental health SEO specialist Winnie is ready to help you with private practice SEO. Contact us today to see what packages we offer for SEO help for therapists.Winnie is a part of our caring team of SEO Specialists at Simplified SEO Consulting. She enjoys learning and growing her knowledge in not only search engine optimization but also mental health. Staying up to date on all aspects of SEO so she can bring you the best service possible. 

Her specialty is working with our clients who have picked our Done for You package. This includes helping those clients get their website SEO-friendly and finding the best mental health keywords for them. If you’re ready to start on your search engine optimization journey, schedule a consultation.

Your website’s service pages are a valuable resource for your potential and current clients. They offer in-depth information about your services. What clients can expect from therapy. And how to get started. But your service pages can do more than inform. They can inspire!

A picture of someone sitting at their laptop pointing at something while someone else gestures with a pen. This represents how the service pages on your private practice websites can inspire the blogs your write. Learn more about blogging to build SEO for therapists and improving your private practice website today.

Blogging is the perfect way to go into more detail about the topics that your service pages cover. They can give prospective clients a deeper understanding of what you do, and show off your practice’s personality. They’re a great opportunity to boost your SEO, while also connecting with clients to show them what makes you different! 

Take a Look at the Service Pages on Your Private Practice Website

While writing your service pages, were there topics you wish you could go into more depth on? Or were there certain aspects of your services that you weren’t able to fully explain? Don’t worry, because these are great topics to write about in a blog! By writing about them in more detail, you can explain to your ideal clients how your services work and what they can expect from them. But also how those services can help them in their specific situation. For example, if you offer therapy for women who have experienced trauma, you can write a blog about how therapy can help them heal and accept their past. 

How Many Blogs Do You Need?

For every service page, we recommend having at least three blogs about that service. This may seem difficult because you just wrote a whole page about the topic for your service page. But, this is an opportunity to go deeper and explain more to potential clients who are looking for more information. Here are some examples.

Blog Post Ideas for Specific Mental Health Concerns:

  • What is Trauma and How Does Trauma Therapy Work?
  • A Depression Therapist’s Tips on Coping with Your Depression Symptoms
  • How to Build Your Self Esteem as a Young AdultA picture of someone typing on their computer with a plant, coffee and their notebook with the words "New Blog Post". This represents you writing new blogs to boost the SEO of your private practice website. Learn more about how to build SEO for therapists with Simplified SEO Consulting!.

 Blog Post Ideas for Different Modalities:

  • Cognitive Behavioral Therapy: What is it and How Can it Help?
  • Is EMDR Right For Me? Thoughts from an EMDR Therapist 
  • How are CBT and DBT Different? And Which One is Right for Me?

Blog Post Ideas to Boost Your Local SEO:

  • 5 Relaxing Locations in Maine for Getting Away to Recharge
  • 3 Coffee Spots in Portland, Oregon for Studying or Getting Work Done
  • A Place for Self-Care and Peace: 4 Trailheads in Ontario, Canada

Take a Client’s Perspective to Come Up with Blog Topics

When you’re deciding what to write about, it can be helpful to think from your client’s perspective. What questions do they still have after reading your page? What would they like to know more about? Answering these questions in a blog can help to further show you are an expert in your field. It will also give clients the information they need to decide if you’re the right provider for them.

Taking their perspective is also helpful when thinking of what advice your clients may be wanting. For inspiration, you can think of what potential clients might be looking for. If you offer therapy for relationships, you can write a blog post with tips on how to improve communication in a relationship. This will give clients insight into what methods you use and how you help people. It can also give them a chance to try out some of the techniques before they come to see you.

Wondering How to Build Your SEO as a Therapist?

Writing blogs is a great way to deliver valuable information to clients. But as I mentioned, it’s also great for SEO! Blogs can be a great way to work in SEO keywords that you may have been unable to work into your service page. For instance, if you offer therapy for anxiety, a blog titled “How to Cope with Anxiety Symptoms” can be a great place to work in popular keywords such as, “anxiety symptoms” and “anxiety therapy”. Including these keywords can help your blog rank higher on Google. This way your ideal clients can find you more easily when they are searching for an anxiety therapist near them. 

Show Google What You Know

A picture of a computer with charts and data on the screen. This represents how you can improve the SEO of your private practice website through blogging. Learn more about how to build SEO for therapists today.Blogs can also be a great way to show Google (and clients) how knowledgeable you are. It also gives you a chance to show the clients why they should choose you over the competition. The blogs based on your service pages can give you the chance to give a more detailed look into the treatments. It gives you a chance to showcase specifically how you help your clients and what that treatment for their concerns looks like.

Let Them Get to Know You

So, at the end of every blog, we suggest adding an “About the Author” section. This is where you can establish more authority over the topic of the blog, and let the reader know more about you as a therapist. In this section, you can make it more specific to the topic of the blog and showcase your authority on the subject. 

If you wrote a blog about anxiety, in the “About You” section you can talk about how you’re a therapist specializing in anxiety and then discuss the treatments you usually use with clients. This is a great way to establish that you’re an expert on this subject to your clients and Google. It also lets the readers know more about you and what you specialize in.

Looking for Support? We Offer SEO Services for Therapists!

If you’re looking for support with your SEO, we can help! We offer a variety of SEO options designed to meet the needs of therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:

  1. Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our SEO services and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

Other SEO Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting we have a wide range of SEO services to help therapists no matter what phase they are in at their practice!  We have different training options for therapists who want to learn how to optimize their own website with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives is perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.

If you’re not entirely sure what would be right for you, book a free consultation with one of our team members!

About the Author:

Photo of Lynsey Heskett, a Mental Health SEO Content Specialist at Simplified SEO Consulting.Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She has a lot of passion for providing copywriting services for psychiatrists and therapists.

If you’re ready to see how Simplified can serve you, schedule your next consultation.

 

Value of an “About the Author” section on your blog posts: increase your EAT score with Google

Image of a man smiling while typing on a computer. How to build SEO for therapists? Including and about the author will help with good SEO for therapists. Contact us today to see how we can help you with SEO for private practices. Reach out now!Did you know that there is value in including an “About the Author” section at the end of each of your blogs? It plays a role in EAT. Increasing your EAT score with Google means increasing ranking power which is what we are all about at Simplified SEO Consulting

Chances are that you are reading this blog because you are either interested in working on SEO for your website or you are already investing in SEO. This means (whether you realize it yet or not) that you care about establishing EAT with Google. EAT stands for expertise, authority, and trust and it plays an important role in SEO. We are going to talk about how you can use your “About the Author” section at the end of your blogs to further your ranking power.

Make The “About The Author” Specific To The Blog

An important aspect of using the “About the Author” is to make the section specific to each blog. If the blog you wrote is related to trauma but the about the author is geared to anxiety then it isn’t going to have the full ranking power that it could. Both readers and Google want timely, truthful, and helpful content from a person specially trained expert in the area. By individualizing the “About the Author” we are able to use it as a part of EAT and as a ranking factor.

Example of an “About the Author”

Below is an example of an “About the Author” section for a blog related to trauma.

Jane Doe is a Licensed Clinical Social Worker at Example Therapy Group in Chicago, IL. She received her Master of Social Work from Washington University in St.Louis. As a trauma therapist, she specializes in working with teens and adults who have been through a traumatic event. She is specially trained in EMDR and uses it to help her clients process negative and traumatic memories. Jane believes strongly in the power of therapy to reduce and eliminate trauma and PTSD symptoms. It is her mission to support her clients in their healing journey so they can live a full and happy life.

In the example above Jane Doe is highlighted as a trauma therapist with expertise in treating trauma and PTSD symptoms. This helps solidify her as an expert and enhances her authority on the topic of the blog for both Google and the readers 

“About the Author” is for the Readers & Google

Establishing EAT for Google

Whenever we write content we want it to rank well on Google. Higher rankings mean people actually see the content you spent valuable time writing. This then leads to more visitors to your website and hopefully more conversions of visitors into clients. The tricky part is we have to convince Google that we really know what we are talking about. An “About the Author” section does just that. It establishes you as an expert and authority on the topic of the blog. Thus allowing Google to build trust that ranking your website highly is the right choice.

Image of a woman writing in a journal with a computer sitting in front of her. We provide help with SEO for mental health professionals. As a part of SEO for therapists, we suggest including an About the Auther section. Are you needing SEO for private practices? We can help, reach out now!

Establishing EAT for the Reader

It is important for people to know that what they are reading is credible and that it is coming from someone who knows what they are talking about. This is especially true in the medical and mental health fields. An “About the Author” tailored to the topic of the blog helps assure the reader that you have the expertise and authority to write on the subject. Further enhancing their trust in you and your website. This increases the likelihood that they will look at more of your pages, convert into clients, or come back to your website when they are ready for more help.

Why We Are Talking About This Now

With each Google update, including this section as a part of blogs seems to become more and more important as a ranking factor. In May 2022 Google released another update. Once again we saw the topic of the “About the Author” sections come up again. With their newest update including them in your blogs has more “SEO juice” and ranking power than ever before. 

Final Thoughts on SEO for Therapists &”About the Author” Sections

As an SEO specialist for therapists, I  suggest starting to write an individualized “About the Author” section as a part of your content writing process. After you create the main content of your blog then write a paragraph about yourself. 

  • What makes you qualified to give advice on the subject you just wrote about? 
  • Do you have specialized training that relates to the topic?
  • Who do you work with and how did you help them?

You don’t have to reinvent the wheel when it comes to this section on every blog. In other words, you don’t have to make these extravagantly different between each post. However, you do need to make sure that you do not have duplicate content on your blogs.

We Can Help You Learn More About SEO for Therapists

At Simplified SEO Consulting we know know that learning all the ins and out of search engine optimization for counselors can be difficult. Our SEO specialists are here to help! We have services ranging from SEO intensive training so you can learn how to optimize your own website to done for you SEO. It can be a big step to invest in SEO but we are here to help you at every step. Start by following these steps:

  1. Make a free appointment with our knowledgeable Consultation Team
  2. Learn more about our dedicated team of SEO Specialists for therapists
  3. Start ranking higher on Google and filling your schedule with clients

Services Offered at Simplified SEO Consulting

Our Mental Health SEO specialists are here to help you get optimal search engine optimization for counselors. Are you short on time but want to move forward with SEO? Then our Done for You package is for you. Looking to build your knowledge on SEO for yourself? Wanting to reduce costs by working on your own website? Then enrolling in our SEO intensive training or online course are options built for you. Whichever route you choose Simplified SEO Consulting will provide you with support and guidance. Get started with your free 30-minute consultation today!

About the Author:

Image of the blogs author Winnie. As a mental health SEO specialist Winnie is ready to help you with private practice SEO. Contact us today to see what packages we offer for SEO help for therapists.Winnie is a part of our dedicated team of SEO Specialists at Simplified SEO Consulting. She enjoys learning and growing her knowledge in not only SEO but also mental health. Staying up to date on all aspects of SEO, such as about the author sections, so she can bring you the best service possible. (If you have read this far notice the customization to this particular blog.)

Her specialty is working with our clients who have picked our Done for You package. She embraces taking a team approach to optimizing in order to bring all of our clients the most comprehensive services possible. If you’re ready to start on your SEO journey, schedule a consultation. Speak with our Client Success Specialist to discuss how Winnie can support you.

We know that when you’re seeking SEO support, you’re looking for someone who understands your specialty. Perhaps, you have done SEO before, but the person or company just didn’t get your ideal clients and the importance of connecting with them. When you’re working with an eating disorder, body image, or trauma, trust matters. These people are very vulnerable and need to be able to trust you. That means when they find you, your website needs to be a safe haven for them to be seen and heard, but how does a therapist do this with just a website? Learn about SEO for eating disorder therapists here!

Language

How do you want to be spoken to when you are struggling with something? What we don’t want to do is create content that only focuses on one population, isolates others, or causes offense to individuals. Eating disorders are complex topics. While as clinicians we have good intentions, our actions and words carrier meaning, and power. So when you are creating content for your ideal clients recognize when some statements or viewpoints may be more harmful than others. Talk with other eating disorder specialists and see how they perceive your content. Talk to individuals who are not a part of the therapy world and get their feedback. The people around you can give you some honest feedback and see where your blind spots may be. 

Specialties and Service Pages

One thing that often occurs on eating disorder therapists’ and dieticians’ pages is making the eating disorder page too general. Creating one page with eating disorder therapy on it isn’t specific enough for Google. Essentially, it serves the same purpose as when you have a general counseling landing page with all your core specialties on it. If you work with body image, binge eating, bulimia, anorexia, emotional eating, or nutrition counseling, you need a specific page with at least 800 words on it. You will also need to create a cornerstone blog ( 2,000 words), to move from an authority on Google to more of an expert

Inclusive PhotosAnimated women with different bodies. If you are a looking to optimize a private practice website for eating disorders or dieticans, we can help. We offer SEO for eating disorder therapists, SEO for eating disorder coaches, and SEO for dieticians here!

Are you representing, Black, White, Asian, Middle Eastern, Trans, men, women, or non-binary individuals are your website? Who is your target? Do you say you work with all kinds of people, but only have white folks on your site representing eating disorders? The truth is many people have internalized white cultural standards of body image. Plus in some cultures, there is a heavy emphasis on body image that can affect individuals over the course of their lives. If you are trying to be inclusive, make sure you are adding photos where anybody could see themselves somewhere on your site. 

Blogs that Communicate That You Understand

Write blogs! They matter so much to the overall well-being of your site and SEO. Service pages can only take you so far. These set you up as an authority. However, blogging on your site is what sets you apart from other sites. A long-term intentional blogging strategy can take you far. After you have created your core cornerstone blogs. Writing shorter blog posts that are 800 words is important. You can create blog series, answer common questions that clients ask, or create blogs for queries on the internet that are not being addressed. We have so much power to connect, communicate and show you understand your clients. 

Who are you hiring and working with

Part of being an eating disorder therapist is recognizing your own cultural humility. Some individuals want to work with someone who understands body image and eating concerns from a cultural, racial, identity, and sexual perspective. It is hard to relate to someone who has never experienced what you have personally. While we want to be able to be supportive to anyone, the truth is that we are not the perfect therapist for everyone, and that is ok. Make sure if you plan to expand or you see a need in your community that you are doing your best to diversify your team and train them in some of these cultural issues. 

Acknowledgment that different people experience eating disorders

Recognize that we cannot use a one size fits all approach to working with eating disorder clients. If our content only communicates working with one type of eating disorder client that is fine, but we cannot claim to be diverse or inclusive if we are not recognizing the trauma roots and experiences of how others may develop or interact with eating disorders. Remain culturally humble and recognize that we are not for everyone. If we try, writing content will be more challenging and more inauthentic. 

Tips on SEO for Eating Disorder Therapists

How do you work?

Make sure you are clear about how you work with clients. Many clients are coming to you feeling like they have tried everything. Communicate what your theoretical orientation is and why it works. If you’re a HAES therapist, talk about why this matters for treatment. If you take an ACT, CBT, or DBT approach talk about the research support and skills they will develop. Or if you work with the trauma underlying an eating disorder discuss where this perspective comes from and talk about who this is for and who it isn’t for. The clarity in your approach offers kindness to your clients. 

Build Backlinks to Build Authority

  • Find people you trust and ask them to give you a backlink for your site. Consider colleagues, non-profit organizations, and other networks you trust. 
  • Guest Blog, do you know someone who has a mental health blog you could connect with?
  • Go on a podcast and ask them to link to your site
  • Submit your website to relevant directories
  • Create authentic and genuine content so you will get backlinks naturally.

Quick Tips:

Keywords for Eating Disorder Therapy PageBody positive women dancing. Looking for eating disorder keywords for your private practice website? we can help! We offer seo for eating disorder therapists, coaches, and dieticians.

  • HAES Therapist
  • Body Image Therapy
  • Eating Disorder Therapy
  • Disordered Eating
  • EMDR for Eating Disorders
  • Eating Disorder Therapist
  • Online Eating Disorder Therapy
  • Binge Eating Treatment
  • Body Image Issues
  • Nutrition Counseling
  • Body Image Therapist
  • Emotional Eating Recovery
  • Difference Between Emotional Eating and Stress Eating
  • Therapy for Binge Eating
  • Nutrition Therapy
  • Body Trust Therapist
  • IFS and Eating Disorders
  • binge eating disorder treatment near me

Want to understand how to add keywords to your copy? Check out this blog!

Learn More About SEO for Eating Disorder Therapists with Our Team!Body positive black women animated. Its time to get the private practice website support you need. Learn about some eating disorder keywords, and how SEO for eating disorder therapist may help you!

Our team works with many individuals who specialize in therapy. If you have been searching for an SEO company that understands eating disorders and how to market them, you’re in the right place. Our wonderful team of mental health SEO specialists at Simplified SEO Consulting would love to talk strategy with you and help you get connected with the best service for you. To get started with our service follow these simple steps:

  1. Schedule a consult with our Consultation Team
  2. Learn more about our talented team of mental health SEO Specialists
  3. Start learning SEO for Eating Disorder Therapists that align with your brand!

Other Services offered by Simplified SEO Consulting

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” online course, and we have 12 weeks of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!

About the Author:

Jasmine is a Mental Health SEO Specialist and our Client Success Specialist at Simplified SEO Consulting. Understanding SEO shouldn’t be challenging and Jasmine is here to help you understand where to start. If you are looking for an SEO company that understands eating disorders, Jasmine is one of many specialists who can help. Jasmine is a counseling intern at Aspire Counseling and works with body image, mild eating disorders, and clients with different identities and backgrounds. If you need more support for SEO for eating disorder therapists, schedule your free 30- minute consultation at Simplified SEO consulting soon!

One of the biggest mistakes we see therapists and helping professionals make on their websites is simply not having enough content. We get it, you want to keep things simple. You might have a bulleted list of your services, a short “about me” section, and a contact form. Or, you might actually have a few service pages for each of your specialties. But each page only has about a paragraph. 

You aren’t alone. Many, many mental health professionals have similar setups for their private practice website. But that’s the issue. You don’t have enough content to set you apart for potential clients OR for Google.

Google Wants to Know You’re a Mental Health ExpertGraphic of the word "content" and cartoon figures creating content around it. This photo represents the value of content on private practice websites.

When it comes to SEO, content is key! You want Google to recognize you as an expert on mental health, and particularly the areas of mental health you have particular expertise and training in.

Honestly, Google prefers to rank websites written by true experts higher on Google than random things written by people with just an interest in the topic. Expertise of the writer matters when it comes to SEO. But Google has to understand that you’re an expert. So, many of the most educated and experienced mental health clinicians just don’t rank very well on Google because Google simply doesn’t understand that they’re an expert or the value they bring to potential clients.

Google May Not Understand You’re a Mental Health Expert

If you only have a paragraph on your website about anxiety treatment, Google is going to think that you only know a paragraph’s worth about anxiety. If you have 500+ words on your “anxiety treatment” service page and then 3 or 4 blogs about anxiety too, Google is much more likely to recognize you as an expert on anxiety treatment. Which in turn means that Google is also more likely to rank you higher for search terms like “anxiety treatment”, “symptoms of anxiety”, or “anxiety counselor near me”. 

Content Helps Demonstrate Your Expertise

So, one of the first things we do with our clients is bulk up their content! We work with mental health professionals to strategically add content to their website that really showcase their expertise, give value to potential clients, and communicate to Google when to put your website at the top of search results.

So, it’s important to have both service pages and blog posts on your website if you want Google to recognize you as an expert on mental health. Service pages help to demonstrate your expertise in a particular area, while blogs allow you to share your knowledge and experience in a more informal way that helps build up those service pages. Both are important for SEO purposes and should be used in conjunction with each other to maximize your visibility on Google.

However, we can’t optimize everything at once. So, we need a strategy. And generally, our team prefers to start with service pages and then move to blogs that compliment those service pages. When I tell clients this they often ask, “Which is more important, service pages or blogs?”. Which is the question I’m here to answer today! 

Photo of a man using a computer representing the way blogs and service pages can help improve SEO for therapists.

Are Service Pages or Blogs More Important for SEO?

From an SEO standpoint, neither is “more important”. Well optimized content is well optimized content! Google doesn’t care if it’s in the form of a service page or a blog post. Both carry the same weight, when it comes to SEO. However, service pages and blog posts have different functions in regard to user experience. 

Services Pages for Psychiatrists, Therapists, & Other Mental Health Professionals

If you’re a therapist, psychiatrist, or other helping professional, the people coming to your website are most likely potential clients. They are probably struggling with their mental health and looking for a solution. They’re interested in the services you provide, your experience, your approach to counseling, and who you are. 

On a Private Practice Website, Service Pages Tell Clients What Counseling Services You Offer

Let’s say someone is struggling with anxiety and ADHD, and they want to know if you offer counseling related to those concerns. They are probably going to look at your service pages to find out, rather than your blog posts. If they find an “anxiety counseling” or “ADHD testing” page on your website, they’ll know that’s a service you offer and they’ll get a chance to read more about your services too. 

Service Pages are Valuable for SEO and Clients too!

That’s why we always start with service pages before moving to blogging. Service pages are important because they tell potential clients what services you offer and what you specialize in. They also give potential clients more information on how depression counseling or EMDR can help them. There is a lot of great information you can pack into services pages. What can clients expect from therapy? Why should they see you instead of someone else? How do they know if it’s time for them to reach out? 

Having service pages for your different specialties helps clients easily identify the services you offer. If there is enough content, it also shows Google that you’re an expert on those services. And if it’s well optimized content, then you are on track to start ranking higher on Google for search terms related to that content! 

So Where do Blogs Come in on a Private Practice Website?Photo of a cartoon character typing on a computer. This photo represents the importance of writing counseling services pages and blogs to boost SEO for therapists.

Let’s say you now have several amazing service pages for the different services you offer. You have at least 500 words on each page, content that is valuable for potential clients, and you’ve optimized the pages with keywords and location indicators. That’s amazing! 

But, you check your rankings and see that you’re not on the first page of Google for the search terms you want. That’s where blogging comes in. 

See, you can only build in so many keywords and location indicators into your service pages in a way that feels natural. It’s important to balance SEO with user experience. If you have content that is only there for SEO purposes with no regard to user experience, potential clients won’t be interested in it. 

Blogs Compliment Your Service Pages

Blogging allows you to build in more of those SEO elements (and high quality content) to show Google that you are an expert on the services you offer. However, blogging isn’t just great for SEO. Writing blogs is a great way to give potential clients even more information on your approach and your expertise. They can also be a great resource for your current clients too! 

If you want to rank well for “trauma therapy” then you’ll want to start by writing (and optimizing) a trauma therapy service page. But, you’ll also want to write at least 3 blogs related to trauma therapy too. For example, you might write a blog on the difference between trauma and PTSD. Or, maybe a blog on coping skills for traumatic memories. 

Essentially, you want to write blogs that compliment your service pages to support the keywords those service pages are targeting. However you can always write on a topic that you’re passionate about, and add in the keywords later. Remember, blogging should be fun for you too!

Add Service Pages and Blogs to Your Private Practice Website to Build Your SEO

Now that you know the function of service pages and blogs, it’s time to get to work! If you already have a few service pages on your website, consider adding content to them. Or, if you already have some amazing services pages that are well optimized, it’s time to start blogging. And if after reading this you’re just wanting someone else to do it all for you, then reach out to our team!

Are You Struggling With the Content on Your Website? Our Mental Health SEO Specialists Can Help!

Many therapists and helping professionals are too busy to handle their SEO. You might have time to write a great service page, but have no idea how to optimize it. That’s where we come in! At Simplified SEO Consulting, we offer a variety of SEO services to help mental health professionals rank higher on search engines. Our team of Mental Health SEO Specialists can optimize your website for you, so you can get back to the work you’re best at! If you’re interested in learning more about our SEO services, you can follow these simple steps:

  1. Schedule a free 30-minute video consultation with one of our Mental Health SEO Specialists
  2. Learn more about how our SEO services can help you get connected with your ideal clients
  3. Watch your website climb to the first page of Google through the power of SEO!

Our team can’t wait to meet you and give your practice the tools it needs to thrive!

Additional SEO Services f0r Therapists

We don’t just offer Done-For-You SEO services at Simplified SEO Consulting. For those who are interested in learning how to optimize their own website, we offer training options to! With our 12-Week SEO Intensive program you’ll receive one-on-one training from one of our team members! Or, you can learn SEO in a group of other helping professionals through our Small Group SEO Intensives. We also offer DIY Online SEO Courses on a variety of SEO techniques if you want to learn SEO on your own. Our team is honored to be a part of your business journey, no matter what services are best for you. If you want our advice on which option may be the best for your business, you can always schedule a free consultation with one of our team members!

About the Author

Headshot of Kaite, Virtual Administrative Assistant and Mental Health SEO Copywriter at Simplified SEO Consulting for therapist websites in the United States, United Kingdom, Canada, and beyond.

Kaite Ritchie is our Administrative Assistant, Alumni Specialist, and a Mental Health SEO Copywriter at Simplified SEO Consulting. She has had a passion for mental health since college, when she received her Bachelor’s Degree in Psychology. During that time she also worked as an Intake Coordinator for our founder, Jessica Tappana, at her private practice! During her time as an Intake Coordinator she got to see first-hand what a big impact SEO can have on a private practice. Now Kaite uses her experience to help mental health professionals across the nation get connected with their ideal clients through SEO! She enjoys writing blog posts for counselors that both deliver great content to potential clients, and improve their SEO. You can schedule a free consultation with Kaite to learn more about our SEO services!

If you’re reading this blog post, you’re probably already aware of the power of blogging for SEO. Blogs are a great way to pack keywords, location indicators, optimized photos, and of course great content into your website. We recommend that all of our clients use blogging as part of their SEO strategy. We’ve even had clients who use blogging as their primary blogging strategy because it works so well! As a copywriter, I really enjoy writing blogs for therapists and helping professionals because it allows them to deliver great advice to potential clients in a way that packs an SEO punch. If you’re considering using blogging as an SEO strategy, you may be struggling with where to start. Let me give you my advice as a Mental Health SEO Copywriter! 

What are Keywords? Choosing the Right Keywords for Your Ideal Client

Photo of a person's hands using their computer next to a graphic of the word keywords in a search bar. This photo represents the way counselors can use mental health keywords and counseling keywords to improve their SEO through blogging.When I start copywriting for our clients the first thing I do is look at their keywords, specifically which keywords aren’t ranking too well. If you’re not aware, keywords are those words or phrases that users are searching for on Google and other search engines. You might be wondering, what are the best keywords for therapists? The keywords that you’re going to be incorporating into your website largely depend on your ideal client. For example, if you’re a trauma therapist specializing in sexual assault trauma, the keywords for a trauma therapy page might be “trauma therapist”, “sexual assault survivor”, or “ptsd counseling near me”. Whereas if you’re a counselor that specializes in eating disorders, the best keywords for you could be “counseling for body image”, “eating disorder treatment near me”, or “counseling for anorexia”. 

Using Keywords in the Title of Your Blog Post 

After you’ve identified the keywords that your ideal clients are searching for, you can start the process of building those counseling keywords into your website through service pages and blogs. If I’m working with a therapist that specializes in gender affirming therapy, I’m going to come up with topics that target keywords related to their niche. Let’s say I want to write a blog on the topic of gender affirming therapy for teenagers, I’m going to make sure that I pack keywords related to that into the title. Instead of something simple like “Gender Affirming Therapy for Teenagers” I would make the title “Supporting Your Transgender Teen Through Gender Affirming Therapy” or even “Supporting Your Transgender Teen Through Gender Affirming Therapy: Thoughts From an LGBTQ+ Counselor”. 

Building Mental Health SEO Keywords Into Your Content

Photo of a woman using a computer at her desk representing the way therapists and counselors can add keywords to a counseling website through blogging to boost their SEONow that we have a title, let’s talk about content. I’m not going to go too far into writing since we already have some great blog posts that cover readability, how much to write, and other important factors to consider when writing blogs. However, I am going to discuss how you can build therapy keywords into your content. Naturally, if you’re writing a blog on gender affirming therapy you’re already going to be building that keyword into your writing. You’re also going to want to try to build related therapy keywords such as “transgender affirming therapist”, “counseling for transgender teens”, and “LGBTQ+ counselor” into your writing as well. It’s especially important for you to build keywords into the headings and subheadings of your blog as well, since these carry even more SEO weight. 

Creating Headings and Subheadings Packed with Keywords

Headings and subheadings are a great way to break up the content in your blog so it’s easier to scan. Like I mentioned, it’s also important for SEO purposes. (To read a quick explanation of headings and how to properly use them, check out this blog post). For the purposes of this blog, we’re just going to be discussing how to use counseling keywords in your headings and subheadings. If you’re breaking your blog down into sections on 1)understanding gender identity, 2)what to do when your teen is questioning their gender identity, 3)how to support your teen, and 4)how therapy can help, you’ll want subheadings that reflect those different topics. Remember, we want to pack mental health SEO keywords into those subheadings too. Here are a few subheadings that would do just that. 

  • What is gender identity and what does it mean if my teen is transgender? 
  • My teen has told me that they’re transgender, what do I do now? 
  • How to support your transgender teen or child as a parent
  • How gender affirming therapy can help you support your transgender teen
  • Begin transgender affirming therapy in (your town) with an LGBTQ+ affirming counselor!

The specific mental health keywords you should use will depend on your niche and where you’re located. In different areas the same mental health topics might be searched for by clients in a different way. That’s why keyword research is so important!

Piecing it All Together

Photo of a person writing an SEO strategy on a black chalkboard with chalk, finishing up the words keyword research with the chalk. This photo represents keyword research as an important part of SEO, and how you can use mental health SEO keywords in your content to boost your Google rankings.Now that we’ve put all the pieces together, hopefully blogging doesn’t seem as intimidating anymore. Remember, blogging shouldn’t feel like writing a grad school essay. It should be a fun way for you to give your clients advice, and tell potential clients more about your services and approach to therapy. If you have questions about what topics to write on, how often you should be blogging, or how blogs can help with client conversion check out this comprehensive guide on blogging to improve SEO specifically for therapists. If you’re still feeling stuck, you might want to read this blog on common mistakes we see people make when they first start blogging. Or, you can always reach out to us for help! 

Don’t Have Time to Write Blogs? Our Mental Health SEO Specialists and Copywriters Can Help! 

If you don’t have time to work on blogging or SEO yourself, don’t worry, our team can help! We offer a range of SEO services that we created specifically for therapists, private practice owners, and helping professionals. Our team of Mental Health SEO Specialists would love to help you get your website to the top of Google so you can reach more of your ideal clients. If you’re interested in learning more about our SEO services, you can follow these simple steps: 

  1. Schedule a free 30-minute video consultation with one of our team members
  2. Learn more about how our SEO services can help you and your business 
  3. Check SEO off of your to-do list so you can get back to the work you love! 

We can’t wait to be a part of your SEO journey and help you reach more of your ideal clients!

Other SEO Services Offered by Simplified SEO Consulting

Our goal at Simplified SEO Consulting is to help therapists reach their ideal clients through SEO! If you’re interested in outsourcing SEO work so you can focus on your clients or practice, then our Done-For-You SEO services are probably what you’re looking for. If you want to learn how to optimize your own website with the help of our team members, then you’re probably going to want to check out our 12-Week SEO Intensive program or our Small Group SEO Intensives. You can also purchase our DIY Online SEO Courses to learn SEO on your own, at your own pace. Regardless of which option is best for you and your practice, we are so glad to be a part of your SEO journey!

About the Author

Headshot of Kaite, Virtual Administrative Assistant and Mental Health SEO Copywriter at Simplified SEO Consulting for therapist websites in the United States, United Kingdom, Canada, and beyond.Kaite Ritchie is an Administrative Assistant, Alumni Specialist, and Mental Health SEO Copywriter at Simplified SEO Consulting. Before joining the Simplified SEO Consulting team, Kaite worked as an Intake Coordinator for our founder, Jessica Tappana, at her private practice helping to connect clients with the counselors on their team. Now Kaite enjoys using her previous experience to help the therapists and helping professionals we work with to get connected with their ideal clients through the power of SEO! She loves writing blogs for counselors on various mental health topics that deliver great advice to their potential clients and improve their SEO. You can schedule a free consultation with Kaite to learn more about our SEO services!

The special thing about working with Simplified SEO Consulting is that we’re doing optimization with ethics in mind. You can trust that we’re not going to sell you some business-y jibber jabber. Our #1 priority is to market a specialized mental health professional to the people that need their services most. Our team consists of mental health professionals from across the board. On our team, we have LCSWs, Masters in Mental Health Counseling candidates, MSW candidates, and more. 

Any time you meet with a Mental Health SEO Specialist, you can trust that we have some sort of background in mental health. 

That being said, as a mental health professional yourself, there’s a reason we all got into this thing. Everyone has their own story as to what drew them to the field of mental health. Some may say they always knew they wanted to go into mental health, some may say that they experienced something big that changed their life trajectory into having a mental health career. Maybe you’re a person who still isn’t sure about the mental health field, or on the opposite end, you loved it too much that now you’re burnout of the field. Whatever it is, I don’t know your story, I only know mine. I got into mental health so that I could be part of something bigger, something that would make a lasting impact. And that’s what guides my work here at Simplified SEO Consulting. 

Mental health professionals are always carrying things around for others, when they deserve some mental health check-ins as well! Get connected to a mental health SEO specialist today.

That’s really what guides us all at Simplified SEO Consulting. Now, you may be sitting there asking me what this has to do with you. But if you clicked on this blog, maybe you need a reminder of why you started. So let’s talk about ways to support you. Oftentimes, we as mental health professionals hold space for a lot of hard discussions, which is incredible. We all know how obvious that is needed. But we also need to hold space for ourselves. And I know, “hold space” sounds trendy and superficial, but it’s true. We do it all the time for our clients. Holding space is defined by Health Plett, researcher and author of The Art of Holding Space: A Practice of Love, Liberation, and Leadership, as “the practice of showing up for another person and allowing them to have whatever experience they’re having without trying to direct them or fix them.” 

So, I’d like to check-in and discuss ways in which you can support yourself, we can support you, and why that’s important for your ideal client. 

Supporting Yourself

image of a person talking on the phone. get connected with an seo specialist today.

We all know the common phrase, you can’t fill from an empty cup. And as cliche, as it sounds, it’s a great analogy for taking of yourself. Recently, I’ve been talking to a lot of my clients about how exhausting my school semester has been. And a lot of times, they mirror my sentiments. Add COVID to the list of “Things That Are Exhausting Mental Health Professionals Right Now”, (coming 2023), and we are at a 43% burnout rate in health care professionals as a whole. How have you supported yourself this past week? The past month? Have you been at all slacking on the things you know you need to be doing for your mental and physical well-being? If you have, let this be a friendly reminder to do those things! Some examples I use are to journal/brain dump, call my grandma, go shoot some hoops, and watch a comedy movie. Mental health can be so serious sometimes, and while I love it, I know it has to be balanced with something a little more fun.

Us Supporting You

 

While we know we’re in the business of marketing, we value having an authentic approach. That being said, we will never try to sell you into anything we don’t truly think is beneficial for you. Another one of my favorite parts of this job is that our clients can network with each other within the Facebook group. While the group is usually used for SEO tips and marketing discussions, we know that support within the mental health field is so, so important. Find a buddy within our Facebook group! Ask them questions related to the practice, and build a connection! We do this largely for networking, but also because we can all use a little bit of support now and again.

Why Does This All Matter To Your Future Client Again? 

If you’re burnt out providing therapy, you’re doing more harm to your clients than good. Burnout doesn’t allow you to be present with yourself or with your clients. They, and you, deserve the most present self you can muster.

SEO Specialist for mental health therapist websites, Jewel.

About the Author

Jewel is currently part of our team as a Mental Health Specialist at Simplified SEO Consulting. She helps private practice owners find their ideal clients by optimizing their websites and providing direct support to clients. Jewel loves the gratification when she sees a therapist’s data increasing and their phones buzzing. As a person who puts a lot of value into mental health, she loves knowing that Simplified’s services help therapists and patients find each other to improve mental health in the world. Jewel is currently in her Master’s in Social Work program at the University of Kansas School of Social Welfare. She also interns every week at a Kansas City psychiatric hospital. When she has the time, she loves to read, volunteer, spend time with friends, and travel.