SEO Tips Archives - Simplified SEO Consulting

10 More Common SEO Terms

Keeping up with relevant SEO terms can feel like a losing battle at times

As SEO specialists, we understand there are many terms that may be a bit too technical for the average practice owner. In the past, we’ve covered ten of the most common SEO terms, but there are still many terms that should be addressed! So, today we are going to cover ten more common terms to help you better understand search engine optimization.

What is Structured Data?

Structured data is an SEO term that refers to the act of organizing data about your site to help search engines better understand how to display content. One of the best ways to achieve this is by using Schema.org. This site has a standardized list of markup languages that are used consistently across search engines. JSON-LD is one of the most popular, and the format preferred by Google.

Using structured data helps provide richer search results for Google. For many practice owners, improving off-page elements like how structured one’s data is can offer many SEO benefits. This is why addressing both on-page and off-page parts of your site is so important in an effective SEO strategy.

What is Search Intent?

Search intent is another one of our SEO terms that refers to the reason a person is searching for something. It is the purpose of an online search, and there are a few common types that people fall into. The four main types of search intent include:

Informational intent
Navigational intent
Transactional intent
Commercial intent

Searches with informational intent involve visitors looking for information about a specific topic. This may be something as simple as a dinner recipe, or information about therapy services in their area. Visitors with navigational intent on the other hand are more likely to be searching for a specific website. People likely already have a website in mind, and they are searching for that website in the search results.

The third type of search intent is transactional, which is when people search for something they would like to buy at that moment. Commercial intent is very similar. But, it generally means a person isn’t ready to buy something yet. Instead, they are likely doing more research on which products or services before they decide to buy. This intent may turn transactional in nature, but it is still worth mentioning the distinction between the two.

What is Keyword Stuffing?

Keyword stuffing is when an unnatural amount of keywords are included on a page in order to try and improve rankings. This is an outdated SEO strategy that can result in penalization from Google. Google prefers to see content that is focused, but still written for people to read. But, it can be difficult at times to avoid keyword stuffing when optimizing for specific keywords.

You always want to ensure your main keywords are going to be included throughout the page. But, overachieving in this sense can often be seen as a red flag to Google. The search engine is focused on providing helpful content for humans. So, including a large number of keywords in the text can be seen as a sign that you are only worried about ranking well instead of providing the best content and services for your ideal client. So, it’s important to always create content with them in mind!

What is A Directory?

In the context of SEO, a directory is an aggregate that lists private practice listings. Some of these may be more general, and others may be created around specific services or niches. Think of how Yelp and Google My Business collect the name, addresses, and phone numbers of a variety of different services. But, most directories also serve another important purpose. They often offer opportunities for high-quality backlinks on your site. Having multiple links on your site can serve as a signal that your site is reputable. But, the quality of every backlink will differ. So, each directory should be inspected before deciding to post anything to it.

What is Guest Blogging?

Guest blogging is another way to help build credibility through external links. By offering to write content for another site, you can potentially get a link from their site pointing back to yours. By featuring your content and linking back to your website, you can help improve how Google views your expertise, authoritativeness, and trustworthiness. Thus, improving your chance of ranking well on the search engine.

What is Accelerated Mobile Pages (AMP)?

AMP is a framework for creating web pages that load faster on mobile devices. It helps make sites that may have been originally created for a computer screen conform to the smaller screens of phones and tablets. Since so many people search using their phones these days, Google has given more focus to AMP. This means that ensuring your site is optimized for a mobile experience can help you rank higher in the SERP.

What is A Heatmap?

Scrollmap or website scroll heat map tool. Learn how Simplified SEO Consulting can offer support with therapist SEO and more. A heatmap is an SEO tool that shows a visual representation of the most viewed and overlooked parts of a page. These are often depicted using a color gradient going from blue to red. But, this will depend on the type of heatmap that is being used. Some heatmaps can provide valuable information about the content on your site. Others may be used in relation to geographical location.

What is a Keyword Research Tool?

This SEO term is self-explanatory but important. Keyword research is the foundation of SEO. They are the tools that one can use to identify stats about particular keywords you want and are trying to improve rankings for. Most tools offer a variety of estimations. These often include how much a given keyword is being ranked for, competition, and related keyword recommendations for a specific keyword and others similar to it. There are many free and paid options on the internet, so it’s important to take the time to find the tool that fits your needs best.

What are Impressions and Clicks?

Impressions are the number of times you’ve shown up in the search results for the keywords you are working to improve rankings for. While you may show up in front of people in google’s search results, this doesn’t mean they are clicking on the site to visit it. This is what is referred to as a click in the world of SEO. When people actually visit the site

What are Bounce Rates and Exit Rates?

A bounce rate is the percent of those that have visited a page and then left the site without visiting another page. Once a person has finished with a page, instead of visiting more pages on the site, they bounce back to Google. Then, they continue their search to find the right search result for their situation.

On the other hand, exit rates indicate where visitors are exiting your site after visiting more than one page. This can offer support in understanding the pages most people are leaving the site from. It can also help reveal content problems on the site. You may not have to worry about people leaving the site after reading a lengthy blog post, but you may want to take another look at your site if they are exiting important pages such as your contact page. Doing so can help you better understand which pages have these issues.

Begin Improving Counselor SEO With Simplified SEO Consulting

Keeping track of the ever-evolving list of SEO terms can be hard to deal with at times. But, our trained SEO specialists can offer support from anywhere in the country. We would be happy to offer support in helping you achieve your SEO goals. To start your SEO journey with Simplified SEO Consulting, please follow these simple steps:

Book a free 30-minute consultation call.
Meet with an SEO specialist.
Start improving your SEO!

Other Services Offered with Simplified SEO Consulting

You don’t have to keep track of SEO terms when working with an SEO specialist. Our team would be happy to offer support in improving your SEO with a variety of SEO services. We offer Done For You SEO Services and DIY Online SEO Courses, and a 12-week Done With You Intensive SEO Program. Feel free to read other posts from our blog for more helpful information!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation and responding in a timely manner to client concerns. Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

September 19, 2022/0 Comments/by Sterling Humburg-Cage

Nationwide Rankings: Strategies for Large-Scale SEO Success

When you are looking to get nationwide rankings, there are a few things that you need to keep in mind. Just like with any other SEO strategy, the process takes time and effort if you want to see results. In this series, we will discuss some of the best practices you can use to help improve your website’s visibility and rank for keywords related to your business or product. Stay tuned for more information on large-scale SEO and SEO strategy development!

First and Foremost, Know Your Ideal Clients and Audience

For some strategies with SEO, you can get to know who your ideal clients are in the process of optimizing and writing content. Although no matter what, we do recommend learning your niche right off the bat. For nationwide individuals, such as workshops, classes, courses, directories, or coaching, it is of the utmost importance that you have clarity in who your audience is. That may require digging, asking questions, networking, and getting more clarity before diving in.

A disclaimer. In getting to know your ideal people better, I don’t want this to cause anxiety that you have to 100% understand your people, or your idea is not worth pursuing. Anxiety and imposter syndrome can keep us from putting an excellent tool or resource into the world. However, if you cannot create content that you’re passionate about and write that often, then maybe some more soul searching is needed.

Create the Important landing pages

We are at it again with content content content! When I say this, I recognize that national rankings will look different. If you are selling a course, a program, listing therapists or other mental health professionals or doing workshops. It is worth having a built-out page with at least 800 words of content. Why? Because Google values content, you want to be competitive if we reach a nationwide audience.

What is considered a vital landing page for large-scale SEO?

The product is the vital landing page. Is it a directory, a podcast, a workshop, a masterclass, a new course you’re rolling out, or coaching groups? Create a page for it and be specific with what people can expect and why it would benefit them. Other vital pages include about the author, about pages, a blog, and potentially an FAQ/pricing page. These may not all be optimized, but they are worth having.

How Long Will It Take Me To Get Rankings

The time it takes to see results will look different for each person. It depends on the competitiveness of your niche, how much content you’re creating, and other optimization techniques you may be using. We have seen people rank in as little as four to five months and sometimes up to a year or more. I would recommend expecting to stay in it for the long haul. The great thing is that once you rank, draw in clients, and get conversations; you will not have to go back and do that heavy lifting.

Are Service Pages the Most Important Part of Large Scale-SEO?

No! Your pages set you up as an authority, but it is not the central part of the strategy. Here are the two things that matter most. Backlinks and Blogging! But How?

Backlinks

This is a crucial part of a long-term strategy. Why? Because you’re building yourself up as the expert in this particular niche. Therefore, we want to begin developing quality backlinks early on. That means if you have been on podcasts, blogs on other sites, or treatment centers you work with. These people are great options for building quality backlinks. Over time, as you produce content, you will have backlinks naturally linking to your site. This is what we want!

Blogging

This is where a core amount of optimization comes from on your website. So blog creating you as the expert. The more content, the more we show Google we are experts, consistent, and worthy of being trusted on the search engine. Here we demonstrate our expertise in topics, why people should work with you, and what you can offer. No, this isn’t a salesy approach. But if I were offering health coaching services for busy professionals, I may choose to talk about burnout, realistic self-care, perfectionism, slowing down, and how a health coach or life coach may help. Write series and cornerstones (2000-word blog posts). Write from the passion behind your practice; through this, you will begin connecting with your people.

What Next for Large-Scale SEO?

There is so much behind the strategy for nationwide rankings, and it’s different for every niche, site, and person. If you’re willing to put in that work, great! We are here to support you and see you thrive. This is a glimpse into what you can think about when beginning a nationwide ranking. If you want more support, our team of skillful SEO specialists can help.

Stay tuned for specific posts about large-scale SEO on directories, workshops/classes, courses, and online coaching.

Begin Working with an SEO Specialist and Get Your Passion Project Ranking!

If you want nationwide rankings for large-scale SEO, and none of this makes sense, or you don’t have time for it. You can work with an SEO Specialist. They will help you understand your niche and develop a strategy that works for you. You’re working with many moving pieces; we are here to make it more transparent and manageable. You can get started with a free consultation to see what is possible for your website.

To get started, follow these simple steps:

Book a consult to learn about our Done for You Services or our Training Services
Learn about our eclectic and skillful team of SEO specialists
Start seeing your passion project come to life.

Other Services at Simplified SEO Consulting for Large-Scale SEO Support

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is an SEO Specialist, Counselor in Training, and is our Client Success Specialist for clients just starting with SEO and learning. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. If you’re looking for additional support, schedule a consult with the consulting team to see who can help you and how.

September 6, 2022/0 Comments/by Jasmine Jaquess

Content, SEO Basics, SEO Tips

Call to Action Writing: SEO Tips for Therapists

After writing and finishing the main content of your blog, it can seem daunting to think of how to tie everything together. You may not know what to write. Or, you may be struggling with how to motivate the potential client to continue on their journey to make an appointment with you.

That’s where your “call to action” comes in. This section is a great way to summarize the pain points throughout the blog in a neat little paragraph. It also allows you to empower the client to take the next step in their journey to healing with your support.

What is the “Call to Action” Part of a Therapy Blog?

The “call to action” part of your blog is where you sympathize with your potential client. You do this by letting them know you and your team understand their struggles. It also summarizes their pain points in a neat paragraph so that they are not overwhelmed at the very end of the blog. It also lets them know that you, your team, and your practice are here to support them through their struggles and their healing journey.

After you let your potential client know that you’re there to support them, that’s when you put how they should reach out to you to begin your services. Or, even set up a consultation. This is great to have because sometimes when potential clients search for questions late at night regarding their pain points, it will pull up your blogs rather quickly compared to your website. For example, if someone is looking for answers about trauma then having a blog about trauma can answer their questions but with the call to action, they can proceed to book a consultation with you.

This means, that having your contact information and how to go about starting the process to make an appointment or consultation is a great piece of information to have in your blog. It makes it easier for clients to make an appointment after reading about the topic they are struggling with. Especially, if they contain backlinks to your contact forms and service information.

What Does a “Call to Action” for a Therapy Blog Look Like?

As I sort of mentioned above, the call to action is made up of four parts:

Summarizing the potential client’s struggles
Sympathizing with your potential client about their struggles
Reassure the potential client that you, your team, and your practice are there to support them
Instructions on how to reach out to schedule an appointment or consultation.

Remember, a call to action’s main goal is to summarize the reader’s pain points, let them know there is support available, and give instructions on how to reach out to you. This will help motivate your client to book a consultation or appointment with you. This is what the end goal of a call to action is!

Here is an example of a call to action for a therapy blog:

Begin Anxiety Therapy at Lovewell Therapy in Ontario, Canada

Our team here at Lovewell understands how hard it can be to cope with your anxiety symptoms alone. That’s why we are here to support you. Our caring therapists are here to help you find the best coping mechanisms for you and empower you to live the life you want. To start anxiety therapy today:

Fill out a contact form on our website.
Meet with one of our caring therapists.
Start overcoming your anxiety and living the life you want!

This example has all four parts. It summarizes the potential client’s struggle. Sympathizes with them and their struggles because let’s be real, anxiety (or any mental health struggle) is hard! Then it lets the potential client know that we are here to help and support them. It also has information on how to contact the practice for an appointment and further information. Now, not all calls to action have to look like this. Some therapists prefer not to have bullets and incorporate their backlinks into a paragraph. That’s okay, too! As long as it contains the same information and lets the client know how to reach you, it will be fine.

Backlinks are Key for Your Therapy Pages

Now, your therapy page’s blog posts will have backlinks that connect to your contact forms and practice’s service pages for easier access for the client. This is to help streamline the process for them to make a consultation or appointment. But, it’s also so that Google will recognize that you are affiliated with that practice and knowledge about the topic the blog is speaking about. For example, putting backlinks throughout your blog linking to your services, your other blog posts, or to your “About Me” page can help potential clients connect with you. But, it also allows Google to know more about your experience and knowledge, too!

Needing Some Support? We Offer SEO Services for Therapists!

If you’re looking for support with your SEO, we can help! We offer a variety of SEO options designed to meet the needs of therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:

Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
Learn more about our SEO services and training opportunities
Start optimizing your webpage and watch your site rank better on Google!

Other SEO Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting there is a wide range of SEO services that we provide to support therapists. Despite what phase they are in at their practice, we are here to help! ]We have different training options for therapists who want to learn how to optimize their websites with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives is perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.

If you’re not entirely sure what would be right for you, book a free consultation with one of our team members!

About the Author:

Lynsey, SEO Content Writer for Simplified SEO Consulting Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

Schedule your next consultation if you’re ready to see how Simplified can serve you!

September 1, 2022/0 Comments/by Lynsey Heskett

Content, SEO Tips

How Your Service Pages Can Inspire Blog Posts: SEO for Private Practices

Your website’s service pages are a valuable resource for your potential and current clients. They offer in-depth information about your services. What clients can expect from therapy. And how to get started. But your service pages can do more than inform. They can inspire!

Blogging is the perfect way to go into more detail about the topics that your service pages cover. They can give prospective clients a deeper understanding of what you do, and show off your practice’s personality. They’re a great opportunity to boost your SEO, while also connecting with clients to show them what makes you different!

Take a Look at the Service Pages on Your Private Practice Website

While writing your service pages, were there topics you wish you could go into more depth on? Or were there certain aspects of your services that you weren’t able to fully explain? Don’t worry, because these are great topics to write about in a blog! By writing about them in more detail, you can explain to your ideal clients how your services work and what they can expect from them. But also how those services can help them in their specific situation. For example, if you offer therapy for women who have experienced trauma, you can write a blog about how therapy can help them heal and accept their past.

How Many Blogs Do You Need?

For every service page, we recommend having at least three blogs about that service. This may seem difficult because you just wrote a whole page about the topic for your service page. But, this is an opportunity to go deeper and explain more to potential clients who are looking for more information. Here are some examples.

Blog Post Ideas for Specific Mental Health Concerns:

What is Trauma and How Does Trauma Therapy Work?
A Depression Therapist’s Tips on Coping with Your Depression Symptoms
How to Build Your Self Esteem as a Young Adult

Blog Post Ideas for Different Modalities:

Cognitive Behavioral Therapy: What is it and How Can it Help?
Is EMDR Right For Me? Thoughts from an EMDR Therapist
How are CBT and DBT Different? And Which One is Right for Me?

Blog Post Ideas to Boost Your Local SEO:

5 Relaxing Locations in Maine for Getting Away to Recharge
3 Coffee Spots in Portland, Oregon for Studying or Getting Work Done
A Place for Self-Care and Peace: 4 Trailheads in Ontario, Canada

Take a Client’s Perspective to Come Up with Blog Topics

When you’re deciding what to write about, it can be helpful to think from your client’s perspective. What questions do they still have after reading your page? What would they like to know more about? Answering these questions in a blog can help to further show you are an expert in your field. It will also give clients the information they need to decide if you’re the right provider for them.

Taking their perspective is also helpful when thinking of what advice your clients may be wanting. For inspiration, you can think of what potential clients might be looking for. If you offer therapy for relationships, you can write a blog post with tips on how to improve communication in a relationship. This will give clients insight into what methods you use and how you help people. It can also give them a chance to try out some of the techniques before they come to see you.

Wondering How to Build Your SEO as a Therapist?

Writing blogs is a great way to deliver valuable information to clients. But as I mentioned, it’s also great for SEO! Blogs can be a great way to work in SEO keywords that you may have been unable to work into your service page. For instance, if you offer therapy for anxiety, a blog titled “How to Cope with Anxiety Symptoms” can be a great place to work in popular keywords such as, “anxiety symptoms” and “anxiety therapy”. Including these keywords can help your blog rank higher on Google. This way your ideal clients can find you more easily when they are searching for an anxiety therapist near them.

Show Google What You Know

A picture of a computer with charts and data on the screen. This represents how you can improve the SEO of your private practice website through blogging. Learn more about how to build SEO for therapists today. Blogs can also be a great way to show Google (and clients) how knowledgeable you are. It also gives you a chance to show the clients why they should choose you over the competition. The blogs based on your service pages can give you the chance to give a more detailed look into the treatments. It gives you a chance to showcase specifically how you help your clients and what that treatment for their concerns looks like.

Let Them Get to Know You

So, at the end of every blog, we suggest adding an “About the Author” section. This is where you can establish more authority over the topic of the blog, and let the reader know more about you as a therapist. In this section, you can make it more specific to the topic of the blog and showcase your authority on the subject.

If you wrote a blog about anxiety, in the “About You” section you can talk about how you’re a therapist specializing in anxiety and then discuss the treatments you usually use with clients. This is a great way to establish that you’re an expert on this subject to your clients and Google. It also lets the readers know more about you and what you specialize in.

Looking for Support? We Offer SEO Services for Therapists!

Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
Learn more about our SEO services and training opportunities
Start optimizing your webpage and watch your site rank better on Google!

Other SEO Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting we have a wide range of SEO services to help therapists no matter what phase they are in at their practice! We have different training options for therapists who want to learn how to optimize their own website with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives is perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.

If you’re not entirely sure what would be right for you, book a free consultation with one of our team members!

About the Author:

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She has a lot of passion for providing copywriting services for psychiatrists and therapists.

If you’re ready to see how Simplified can serve you, schedule your next consultation.

August 5, 2022/0 Comments/by Lynsey Heskett

Business Tips, SEO Tips

The Summer Slow-Down 2022

You may have heard of it, experienced it, or had no exposure to the summer slowdown, but it’s here! The summer slowdown is the time in the summer when counselors and therapists experience a reduction in referrals or find that current clients are canceling more often. This impacts the revenue of your business and can send you into a spiral if you have never experienced it, you just expanded, or you are not prepared. Know that this happens every year. Expect to see reduced referrals during summer and winter. However, SEO for therapists is a great tool to fight back against the slowdown.

Now that we have that out of the way, here are some tips on SEO for therapists this summer!

SEO for Therapists Tip: 1 Blog. Blog. Blog.

You hear it from us repeatedly, but that’s because it’s so impactful! Blog and do it with intention. Think about writing one on online therapy. This is always a good idea because you can boost harder to rank keywords like therapy, therapist, online counseling, etc. It also aids in local SEO. You can create how-to guides, open letters, comprehensive therapy guides, coping tips for various issues, and a client-friendly understanding of therapy approaches. You can write about current events or make it more personal if it is consistent with your code of ethics. The options are limitless, don’t put yourself in a box when connecting with your clients. You have so much to share, so why what? If you are unsure about blogging for SEO for therapists, use our blogging course! Keyboard, plant, and notepad with blog written on it. You may be familar with the summer slowdown, but your private practice website hasn't experienced it, till now. No worries, seo for therapists, counselors, Occupational therapists, psychiatrists and psychologists can help!

Tip: 2 on SEO for Therapists Should I write cornerstone content or shorter blogs?

Both and! That is where SEO remains beneficial. Google reads everything to understand your writing and find key phrases. When Google understands your message, it can help you connect with the right people looking for your page. As a result, Google will search for keywords, readability, internal and external links, alt text, and other factors. That is what Google is for: matching the reader with the appropriate experience. So having long, in-depth blogs that are well optimized helps Google bring you the right traffic more accurately and consistently.

SEO for Therapists Tip: 3 Create Quality Service Pages

Regarding SEO, blogging versus service pages is not ranked in terms of “more important.” Well, optimized content is well-optimized content! Google doesn’t care whether it’s a service page or a blog post. When it comes to SEO, both carry the same weight. However, in terms of user experience, service pages, and blog posts serve different purposes. When creating service pages, break them down into bite-size pieces. Don’t put teen therapy only if you work with anxiety, depression, trauma, and career counseling. Or, if you offer eating disorder treatment, don’t just create a basic landing page. Break it down into body image issues, binge eating, emotional eating, orthorexia, etc.

Tip: 3 on Building Up Local SEO for Therapists

As many of you know, Google My Business is an important component of local SEO. We are more likely to show up for keywords like therapy near me, online therapist near me, or couples therapy Chicago when we can be found locally. Here’s a quick recap of my previous blog post on optimizing Google My Business. Check out Google My Business for Online Practices or Optimizing Your Google My Business Profile for more in-depth information.

A well-optimized Google profile lets clients quickly sense who you are as a private practice. When clients see how much care you have taken to keep your information up to date, they are more likely to become clients. As a result, you must set up and optimize your free account. Add relevant keywords wherever you can, for example, in descriptions, titles, etc.

Breathe and reap the rewards of your hard work

How long Will The Summer Slow Down Last?

After taking a look at these suggestions and incorporating them, take a breath. You had done some heavy lifting. The truth is that you set yourself up for success. The summer slowdown will end and pay off in the fall when you have put in the work early on. This is helpful for you and the longevity of your practice, This may happen year to year, and this is to be expected. Prepare some blogs in advance, build backlinks, and backload your caseload so you can still manage your finances.

Our Team Can Teach You More About SEO for Therapists!

It’s time to get the private practice website assistance you require. If you are ready to get a kick start on your private practice marketing, SEO can help The summer slowdown is inevitable, but there are some measures you can take to protect your business and clinicians. Our team collaborates with a large number of therapists. You’ve come to the right place if you’re looking for an SEO company that understands the world of mental health and how to market it ethically. Simplified SEO Consulting’s wonderful team of mental health SEO specialists would love to talk strategy with you and connect you with the best service for you. To begin using our service, simply follow these simple steps:

Make an appointment with our Consultation Team.
Learn about our team!
Kickstart your practices referrals

Other Services offered by Simplified SEO Consulting

Simplified SEO consulting offers a wide range of services to help you begin working with your people. We offer Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” online course, and we have 12 weeks of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today! Are you looking to get ahead of the winter drop-off? We offer a 3-day cruise to the Bahamas for those needing blogging support. Visit the page, and we’ll see you on the seas!

Author Biography:

Jasmine is a Mental Health SEO Specialist and Simplified SEO Consulting’s Client Success Specialist. Understanding SEO shouldn’t be difficult, and Jasmine is here to help you figure out where to begin. Jasmine is one of many specialists who can assist you if you want an SEO company that understands the mental health world. Jasmine is an Aspire Counseling intern who works with body image, trauma, anxiety, mild eating disorders, and clients of various identities and backgrounds. If you require additional assistance with SEO for therapists, schedule your free 30-minute consultation with Simplified SEO consulting as soon as possible!

August 3, 2022/0 Comments/by Jasmine Jaquess

Backlinks, SEO Basics, SEO Tips

SEO Terminology: 10 Common SEO Terms and What They Mean for Therapist SEO

In the world of Search Engine Optimization, there are so many terms that are thrown around.

There is a lot of lingo surrounding search engine optimization. In fact, there is so much that it can sound like a different language without having prior knowledge. So today, we are going to discuss common SEO terms and their place in the grand scheme of things.

What Are Long-Tail and Short-Tail Keywords?

Keywords are the terms that we chose to focus on and include in content to better show up for those terms. When it comes to short-tail keywords, these are phrases such as “anxiety treatment” that only have one to two words that make up the keyword. Long-tail keywords however can have four or more.

Short-tail keywords often overlook long-tail when it comes to search volume. Since these keywords are shorter and more general, they are often searched for by a larger number of people. On the other hand, long-tail keywords are usually more specific due to the longer nature of the phrase. Thus, making them easier to rank for while helping focus in on a specific niche or topic. There are pros and cons of using each, which is why it’s important to use each when optimizing for specific search terms you’d like to rank for.

What Does HTML Mean?

HTML stands for HyperText Markup Language. This is a basic markup language for documents used by web pages across the internet. HTML is used to tell web browsers what elements are present on a given page and make up the backbone of what you will see on a webpage. Every element is represented somewhere in the HTML of the page. While you may not be able to see it without a bit of technical knowledge, it still serves an invaluable purpose in SEO and web design as a whole.

What Does SERP Stand For?

This stands for search engine result page. When you search for something on Google, this is the page you see with all the possible search results related to your inquiry. The factors that determine where pages fall in a SERP can be difficult to understand, especially with the ever-evolving nature of Google’s search algorithm. But, understanding the major updates that may occur can help improve your SEO efforts in a variety of ways.

What Is a Meta Description?

A meta description is a short paragraph that appears on SERPs and summarizes what the page is about. Normally Google will automatically create these based on the content of the page. But, these are rarely as effective as if you were to manually create your own. Writing your own meta descriptions for each of your web pages will allow you to also work in crucial keywords you are hoping to improve rankings for, thus helping google better understand the focus of the page and what you are hoping to rank for.

What Is the Difference Between Crawling, Indexing, Rendering, and Ranking?

Crawling refers to when robots (crawlers) for a search engine discover new pages on your site, and the links they have to other existing pages, which is why internal links are so important. After a robot crawls a site, it can index the crawled pages. Indexing is when these pages are recorded by the search engine, analyzed, and sorted based on the content of the page.

Rendering occurs when search engines take the HTML of your page, and use it to understand the structure of the page. It is the process of compiling the code of your site in order to better understand what an actual person will see when they visit the page. Finally, ranking is what private practice owners work to improve through SEO! Your ranking is where your site falls in the SERP, and this constantly changes due to other competitors working to climb to the top of the search results.

What Is a Sitemap?

A sitemap acts as, well, a map of your site! This helps search engines organize the pages on your site to crawl and index the content of your website. Without submitting your sitemap to something like Google My Business, SERPs may have a harder time understanding the type of content on your site, whether that be a video, image, or article. Plus, sitemaps also provide crawlers with another way to discover each page of your site. As a result, you don’t have to worry as much about isolated pages being looked over due to a lack of links. Your sitemap will take notice of them even if they’re not linked to any other page.

What Are Alt Text and Alt Titles?

These are unseen additions to photos and other graphic elements on a page that help improves accessibility and provide content for search engines. The text and titles added to photos help search engines index pages correctly. These often include descriptions that explain the content of the photo and can provide a great chance to also rank for your focus keywords. These alt attributes can be added to the HTML of your site in different ways. Including them also helps toward improving how well you rank on Google.

What Are Internal Links, External Links, and Backlinks?

Internal links are the embedded links on your website that connect each page to one another. External links are similar, but they link to external sites independent of your site. Backlinks is a type of external link in which another site creates a link that returns back to your site. Internal linking is an essential part of your site structure. External and backlinks are invaluable as well. They can help to improve the authoritativeness of your site. But, be careful, not all sites may be as reputable as others, meaning the wrong link can actually hurt the credibility of your site.

What Is Black Hat & White Hat SEO

These are the methods in which you try to rank better on SERPs like Google. Black hat SEO tactics are those that can help you improve your rankings, but are often unethical and go against SERP guidelines in the process. In short, you want to avoid black hat SEO practices. Instead, white hat SEO practices are ethical methods to help improve your search engine rankings.

What Is a Featured Snippet?

These are becoming more important as Google continues to make finding the right answers more convenient for those searching for them. These are the small bits of text that often appear at the top of Google’s search results that are meant to offer quick answers to an inquiry. These make it easier for searchers to find answers without having to sift through an entire page. They also help capture attention and can improve the chances people will visit your site for more useful answers to their questions.

Begin Improving Counselor SEO With Simplified SEO Consulting

Our team of SEO specialists is experienced in offering support to improve the SEO of therapists nationwide. We offer a number of services that can help you improve your practice, and find your ideal client. If you are ready to start your SEO journey with Simplified SEO Consulting, please follow these simple steps:

Contact Simplified SEO Consulting
Meet with a member of our team of SEO Specialists
Start ranking higher on Google and meeting with your ideal client

Other Services Offered With Simplified SEO Consulting

Our team of mental health SEO specialists is happy to offer a number of services to support your SEO efforts. We offer Done For You SEO packages as well as online courses, SEO training, Done With You 12-week intensive, and strategy sessions. We would be happy to start working with you by scheduling a free 30-minute consultation. Learn more by visiting our blog or visit our services page today.

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns. Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support. He often goes the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

July 19, 2022/0 Comments/by Sterling Humburg-Cage

Content, SEO Tips

SEO for Therapists: Value of an “About the Author” Section

Value of an “About the Author” section on your blog posts: increase your EAT score with Google

Image of a man smiling while typing on a computer. How to build SEO for therapists? Including and about the author will help with good SEO for therapists. Contact us today to see how we can help you with SEO for private practices. Reach out now! Did you know that there is value in including an “About the Author” section at the end of each of your blogs? It plays a role in EAT. Increasing your EAT score with Google means increasing ranking power which is what we are all about at Simplified SEO Consulting.

Chances are that you are reading this blog because you are either interested in working on SEO for your website or you are already investing in SEO. This means (whether you realize it yet or not) that you care about establishing EAT with Google. EAT stands for expertise, authority, and trust and it plays an important role in SEO. We are going to talk about how you can use your “About the Author” section at the end of your blogs to further your ranking power.

Make The “About The Author” Specific To The Blog

An important aspect of using the “About the Author” is to make the section specific to each blog. If the blog you wrote is related to trauma but the about the author is geared to anxiety then it isn’t going to have the full ranking power that it could. Both readers and Google want timely, truthful, and helpful content from a person specially trained expert in the area. By individualizing the “About the Author” we are able to use it as a part of EAT and as a ranking factor.

Example of an “About the Author”

Below is an example of an “About the Author” section for a blog related to trauma.

Jane Doe is a Licensed Clinical Social Worker at Example Therapy Group in Chicago, IL. She received her Master of Social Work from Washington University in St.Louis. As a trauma therapist, she specializes in working with teens and adults who have been through a traumatic event. She is specially trained in EMDR and uses it to help her clients process negative and traumatic memories. Jane believes strongly in the power of therapy to reduce and eliminate trauma and PTSD symptoms. It is her mission to support her clients in their healing journey so they can live a full and happy life.

In the example above Jane Doe is highlighted as a trauma therapist with expertise in treating trauma and PTSD symptoms. This helps solidify her as an expert and enhances her authority on the topic of the blog for both Google and the readers

“About the Author” is for the Readers & Google

Establishing EAT for Google

Whenever we write content we want it to rank well on Google. Higher rankings mean people actually see the content you spent valuable time writing. This then leads to more visitors to your website and hopefully more conversions of visitors into clients. The tricky part is we have to convince Google that we really know what we are talking about. An “About the Author” section does just that. It establishes you as an expert and authority on the topic of the blog. Thus allowing Google to build trust that ranking your website highly is the right choice.

Establishing EAT for the Reader

It is important for people to know that what they are reading is credible and that it is coming from someone who knows what they are talking about. This is especially true in the medical and mental health fields. An “About the Author” tailored to the topic of the blog helps assure the reader that you have the expertise and authority to write on the subject. Further enhancing their trust in you and your website. This increases the likelihood that they will look at more of your pages, convert into clients, or come back to your website when they are ready for more help.

Why We Are Talking About This Now

With each Google update, including this section as a part of blogs seems to become more and more important as a ranking factor. In May 2022 Google released another update. Once again we saw the topic of the “About the Author” sections come up again. With their newest update including them in your blogs has more “SEO juice” and ranking power than ever before.

Final Thoughts on SEO for Therapists &”About the Author” Sections

As an SEO specialist for therapists, I suggest starting to write an individualized “About the Author” section as a part of your content writing process. After you create the main content of your blog then write a paragraph about yourself.

What makes you qualified to give advice on the subject you just wrote about?
Do you have specialized training that relates to the topic?
Who do you work with and how did you help them?

You don’t have to reinvent the wheel when it comes to this section on every blog. In other words, you don’t have to make these extravagantly different between each post. However, you do need to make sure that you do not have duplicate content on your blogs.

We Can Help You Learn More About SEO for Therapists

At Simplified SEO Consulting we know know that learning all the ins and out of search engine optimization for counselors can be difficult. Our SEO specialists are here to help! We have services ranging from SEO intensive training so you can learn how to optimize your own website to done for you SEO. It can be a big step to invest in SEO but we are here to help you at every step. Start by following these steps:

Make a free appointment with our knowledgeable Consultation Team
Learn more about our dedicated team of SEO Specialists for therapists
Start ranking higher on Google and filling your schedule with clients

Services Offered at Simplified SEO Consulting

Our Mental Health SEO specialists are here to help you get optimal search engine optimization for counselors. Are you short on time but want to move forward with SEO? Then our Done for You package is for you. Looking to build your knowledge on SEO for yourself? Wanting to reduce costs by working on your own website? Then enrolling in our SEO intensive training or online course are options built for you. Whichever route you choose Simplified SEO Consulting will provide you with support and guidance. Get started with your free 30-minute consultation today!

About the Author:

Winnie is a part of our dedicated team of SEO Specialists at Simplified SEO Consulting. She enjoys learning and growing her knowledge in not only SEO but also mental health. Staying up to date on all aspects of SEO, such as about the author sections, so she can bring you the best service possible. (If you have read this far notice the customization to this particular blog.)

Her specialty is working with our clients who have picked our Done for You package. She embraces taking a team approach to optimizing in order to bring all of our clients the most comprehensive services possible. If you’re ready to start on your SEO journey, schedule a consultation. Speak with our Client Success Specialist to discuss how Winnie can support you.

July 12, 2022/2 Comments/by Winnie Youger-Rash

SEO Basics, SEO Tips

How to Write Meta Descriptions for Your Blog Posts: A Guide for Psychiatrists, Therapists & Mental Health Providers

Meta descriptions can be a valuable asset for your blog posts. Why? Because they are one of the first things people see when they do a search engine results page (SERP) search. A well-written meta description can entice people to click on your post, which can result in more website traffic and better SEO. In this blog post, we will discuss how to write effective meta descriptions for your blog posts. We will also provide some helpful tips and examples.

As a therapist, you likely have a wealth of knowledge and experience that you can share with others. Blogging is a great way to share that information. And I’ve often talked about the benefits of blogging regularly both for your SEO as well as for your clients. Therefore, I often talk about blogging when I’m teaching mental health providers to manage their own SEO. And I often talk about meta descriptions when I talk about SEO. However, someone recently pointed out that most of the examples I share are related to service pages so I thought we’d chat a bit about meta descriptions for mental health related blog posts.

What is a meta description?

A meta description is a brief summary of a web page or document that appears on the SERP below the title. Meta descriptions are typically between 150-155 characters long. The main purpose of a meta description is to briefly explain what the page is about and help people decide if they want to click on your result or not.

How do I write a meta description?

The first step is to identify the main keyword or phrase for the blog post that you want to target. Once you have your keyword, you’ll want to include it in your meta description. In addition to your keyword, you’ll also want to make sure that your meta description is clear, concise, and interesting. You want people to know what they’ll be reading about if they click on your blog post, and you also want to entice them to do so!

Here are some tips for writing effective meta descriptions:

– Use your keyword(s) early on in the meta description

– Keep it under 155 characters

– Write in complete sentences

– Make it interesting and compelling!

You can read more that I’ve written about why (here) & how to specify a meta description (here).

Why isn’t Google using the meta description I wrote in SERP results?

There are a few reasons why your meta description may not be appearing in SERP results. One reason could be that your meta description is too long- remember to keep it under 155 characters.

Another reason is simply that the exact keyword the person is searching for wasn’t in the meta description you wrote, but you did use that exact phrase somewhere else on the page. In this case, you can expect Google to pull a random sentence from somewhere on the page that happens to use that exact phrase.

A final reason could be that Google didn’t think your meta description was as relevant or interesting as some of the other results on the SERP, so they chose to display a different result above yours. This is why it’s important to not only use your keyword(s) in your meta description, but also to make sure that the meta description is interesting and relevant!

It’s frustrating when you take time to write what you believe to be the PERFECT meta description (includes keywords, accurately summarizes the page & is interesting) but know that it’s common. And while we can influence what Google shows, we can’t ultimately can’t control Google.

Does a meta description directly impact SEO?

Essentially, Google has said the meta description does not directly impact your SEO. However, it is still an important part of your on-page optimization and you should still use keywords you think your ideal clients are searching for. Google does see what you’ve written, and not using keywords in your meta descriptions could result in Google using a random sentence in the middle of the page when your blog post shows up in search results.

In short, yes, you should still be writing meta descriptions for your blog posts!

A well written meta description improves your “click through rate.”

The click-through rate (CTR) is the percentage of searchers who click on your result in the SERP. A higher CTR means more traffic to your website, and a lower CTR could mean that your result wasn’t as relevant or interesting as the other results on the page.

So, having a well written meta description greatly improves the chances Google will show what you’ve written in search results which will result in more clicks to your website.

While we can’t control everything that Google does, we can influence it. And one way to do that is by writing interesting & relevant meta descriptions for our blog posts.

Examples of Meta Descriptions for Mental Health Websites

Now, for the part of the blog you’ve probably been waiting for. The examples! I’ve provided a few different examples of meta descriptions for mental health blog posts below.

Everything You’ve Ever Wanted to Know About Trichotillomania | Chino Anxiety Specialists

Meta Description: From its causes and symptoms, to treatment options and all the questions in between, this post tackles every aspect of trichotillomania.

A Simple Guide to Common Antidepressants | Blue Skies Psychiatry

Meta Description: A psychiatrist from Billings, MT explains commonly used antidepressants. This is a must read for everyone taking an antidepressant.

Busting Myths About PTSD: Thoughts From a Trauma Therapist in New York City

Meta Description: While trauma & PTSD are often discussed, everything you hear may not be true. Get your PTSD questions answered from a NYC trauma therapist.

How Alcoholism Impacts the Entire Family | Miami Family Therapy

Meta Description: Alcoholism affects every member of the family. A therapist discusses exactly how alcoholism impacts the entire family in this helpful guide.

Setting Your Marriage Up for Success: Lessons from a Marriage Counselor | Woodlands Christian Relationship Center

Meta Description: Curious how premarital counseling can help set your marriage up for success? Learn how this Texas, Christian counselor helps & lessons taught

Bipolar Disorder: All Your Common Questions Answered | Charleston Comprehensive Mental Health Care

Meta Description: This blog post dives into the most common questions our psychiatrists, therapists & case managers are asked about bipolar disorder.

Support For Optimizing Your Mental Health Website

If you need help optimizing your website for mental health SEO, Simplified SEO Consulting is a SEO business exclusively serving psychiatrists, counselors and other helpers. We offer a range of services including SEO training, DIY courses & “done for you” services. Our training program includes ongoing small group intensives and an in depth, customized 1:1 SEO training program. Right now, we’re most excited about the Fall cohort of our small group intensive starting and an upcoming kind of unique thing we are doing which is our blogging for SEO mastermind and cruise retreat that will take place this winter.

Upcoming Unique Opportunity Related to Blogging & SEO

In December, our group will meet weekly (except for the week of Christmas) to support one another as we write blog posts that will help improve SEO and serve our ideal clients. Then, January 6-9, 2023 we’ll be going on a 3 day cruise in the Bahamas. In addition to having fun, we’ll be spending time talking about SEO strategy and optimizing our blog posts. You’ll have personalized, in person support from our founder as well as our director of SEO as you write meta descriptions for your blogs, optimize your subheadings, do additional keyword research, write sections to highlight your expertise for Google and so much more!

However, we do want to keep this group small so we can really get to know one another and give everyone lots of individualized support! So, reach out to us ASAP. You can do so by emailing me (Jessica) directly at jessica@simplifiedseoconsulting.com if you want more information or are ready to join!

July 7, 2022/0 Comments/by Jessica

Content, SEO Tips

SEO for Eating Disorder Therapists and Dieticians

We know that when you’re seeking SEO support, you’re looking for someone who understands your specialty. Perhaps, you have done SEO before, but the person or company just didn’t get your ideal clients and the importance of connecting with them. When you’re working with an eating disorder, body image, or trauma, trust matters. These people are very vulnerable and need to be able to trust you. That means when they find you, your website needs to be a safe haven for them to be seen and heard, but how does a therapist do this with just a website? Learn about SEO for eating disorder therapists here!

Language

How do you want to be spoken to when you are struggling with something? What we don’t want to do is create content that only focuses on one population, isolates others, or causes offense to individuals. Eating disorders are complex topics. While as clinicians we have good intentions, our actions and words carrier meaning, and power. So when you are creating content for your ideal clients recognize when some statements or viewpoints may be more harmful than others. Talk with other eating disorder specialists and see how they perceive your content. Talk to individuals who are not a part of the therapy world and get their feedback. The people around you can give you some honest feedback and see where your blind spots may be.

Specialties and Service Pages

One thing that often occurs on eating disorder therapists’ and dieticians’ pages is making the eating disorder page too general. Creating one page with eating disorder therapy on it isn’t specific enough for Google. Essentially, it serves the same purpose as when you have a general counseling landing page with all your core specialties on it. If you work with body image, binge eating, bulimia, anorexia, emotional eating, or nutrition counseling, you need a specific page with at least 800 words on it. You will also need to create a cornerstone blog ( 2,000 words), to move from an authority on Google to more of an expert.

Inclusive Photos

Are you representing, Black, White, Asian, Middle Eastern, Trans, men, women, or non-binary individuals are your website? Who is your target? Do you say you work with all kinds of people, but only have white folks on your site representing eating disorders? The truth is many people have internalized white cultural standards of body image. Plus in some cultures, there is a heavy emphasis on body image that can affect individuals over the course of their lives. If you are trying to be inclusive, make sure you are adding photos where anybody could see themselves somewhere on your site.

Blogs that Communicate That You Understand

Write blogs! They matter so much to the overall well-being of your site and SEO. Service pages can only take you so far. These set you up as an authority. However, blogging on your site is what sets you apart from other sites. A long-term intentional blogging strategy can take you far. After you have created your core cornerstone blogs. Writing shorter blog posts that are 800 words is important. You can create blog series, answer common questions that clients ask, or create blogs for queries on the internet that are not being addressed. We have so much power to connect, communicate and show you understand your clients.

Who are you hiring and working with

Part of being an eating disorder therapist is recognizing your own cultural humility. Some individuals want to work with someone who understands body image and eating concerns from a cultural, racial, identity, and sexual perspective. It is hard to relate to someone who has never experienced what you have personally. While we want to be able to be supportive to anyone, the truth is that we are not the perfect therapist for everyone, and that is ok. Make sure if you plan to expand or you see a need in your community that you are doing your best to diversify your team and train them in some of these cultural issues.

Acknowledgment that different people experience eating disorders

Recognize that we cannot use a one size fits all approach to working with eating disorder clients. If our content only communicates working with one type of eating disorder client that is fine, but we cannot claim to be diverse or inclusive if we are not recognizing the trauma roots and experiences of how others may develop or interact with eating disorders. Remain culturally humble and recognize that we are not for everyone. If we try, writing content will be more challenging and more inauthentic.

Tips on SEO for Eating Disorder Therapists

How do you work?

Make sure you are clear about how you work with clients. Many clients are coming to you feeling like they have tried everything. Communicate what your theoretical orientation is and why it works. If you’re a HAES therapist, talk about why this matters for treatment. If you take an ACT, CBT, or DBT approach talk about the research support and skills they will develop. Or if you work with the trauma underlying an eating disorder discuss where this perspective comes from and talk about who this is for and who it isn’t for. The clarity in your approach offers kindness to your clients.

Build Backlinks to Build Authority

Find people you trust and ask them to give you a backlink for your site. Consider colleagues, non-profit organizations, and other networks you trust.
Guest Blog, do you know someone who has a mental health blog you could connect with?
Go on a podcast and ask them to link to your site
Submit your website to relevant directories
Create authentic and genuine content so you will get backlinks naturally.

Quick Tips:

Optimize for locations
Create specialty pages
Build backlinks
Create a google my business profile
Add keywords to URL when creating pages
Write concise, but eye-catching meta descriptions

Keywords for Eating Disorder Therapy Page

HAES Therapist
Body Image Therapy
Eating Disorder Therapy
Disordered Eating
EMDR for Eating Disorders
Eating Disorder Therapist
Online Eating Disorder Therapy
Binge Eating Treatment
Body Image Issues
Nutrition Counseling
Body Image Therapist
Emotional Eating Recovery
Difference Between Emotional Eating and Stress Eating
Therapy for Binge Eating
Nutrition Therapy
Body Trust Therapist
IFS and Eating Disorders
binge eating disorder treatment near me

Want to understand how to add keywords to your copy? Check out this blog!

Learn More About SEO for Eating Disorder Therapists with Our Team!

Our team works with many individuals who specialize in therapy. If you have been searching for an SEO company that understands eating disorders and how to market them, you’re in the right place. Our wonderful team of mental health SEO specialists at Simplified SEO Consulting would love to talk strategy with you and help you get connected with the best service for you. To get started with our service follow these simple steps:

Schedule a consult with our Consultation Team
Learn more about our talented team of mental health SEO Specialists
Start learning SEO for Eating Disorder Therapists that align with your brand!

Other Services offered by Simplified SEO Consulting

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” online course, and we have 12 weeks of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!

About the Author:

Jasmine is a Mental Health SEO Specialist and our Client Success Specialist at Simplified SEO Consulting. Understanding SEO shouldn’t be challenging and Jasmine is here to help you understand where to start. If you are looking for an SEO company that understands eating disorders, Jasmine is one of many specialists who can help. Jasmine is a counseling intern at Aspire Counseling and works with body image, mild eating disorders, and clients with different identities and backgrounds. If you need more support for SEO for eating disorder therapists, schedule your free 30- minute consultation at Simplified SEO consulting soon!

July 5, 2022/0 Comments/by Jasmine Jaquess

SEO Tips

Footer SEO for Mental Health

So much of our time is spent focusing on optimizing service pages and blogs but what about the other parts of SEO? For example, the footer can have an impact on SEO. While it is not the most important factor when working on SEO for your site it is still good to know about it and keep it in mind.

What is the purpose of the footer?

Before we get into the “how” of your footer SEO let’s talk about the “what”. More specifically what is the purpose of the footer? Overall the main purpose of the footer is to enhance navigation throughout your website. Increased ease of navigation leads to increased conversion from visitors that are on your website. This can be achieved by providing location information, contact information, and some links.

How to Set Up Footer SEO

Now let us look at the “how”. How do we optimize the footing of a website to help increase conversion? Here are some of the top things to keep in mind while setting up the footer.

Include Service Area & Contact Info

One of the most important things to include in your footer is your contact information. At a minimum, you should have a link or a button that directs visitors to your contact page. Additionally, it is beneficial to have your phone number and any other form of communication, such as an email address, listed on the footer. This allows visitors immediate access to contact information the moment they decide they want to begin services with you.

Another important detail to include in the footer is the areas where you provide service for. If you provide in-person services you will want to list the address of your office. If you provide online therapy services in addition to your in-person services it’s good to list that as well. List all of the states that you are targeting. For example:

“We can see clients anywhere in Missouri & Kansas with our online therapy services”

“Online Therapy available to all residents of Missouri & Kansas”

On the other hand, if you are an online-only practice it’s important to consider what areas you are trying to target the most. Which cities have a higher population of your ideal clients? Identify those areas and try to naturally include them. One example would be:

“Services available online in Kansas City, Lee’s Summit, or anywhere in Missouri”

Have Intentionally Organized Links

Here is where things get a little tricky. We want to include SOME links in our footer without overdoing it. Try to make sure you are selecting links that will be the most beneficial without overstuffing the section. For example, if you offer a lot of different services then listing every single service page might be a little overwhelming. Instead, it might be more helpful to link to your services landing page.

Make sure that you are organizing the links in your footer in a way that will make sense to the viewer. What are your ideal clients most likely to be looking for? Before placing the links in the footer try to really understand which links will be most beneficial in helping to convert someone into taking the step of contacting you.

Keep It Clean & Easy to Read

While keeping the footer clean and easy to read ties heavily into organizing your links it’s important enough to reiterate. Remember the goal of a footer is to enhance navigation throughout your website. This is why it is better to keep the footer short and to the point. It’s not a place to be including a paragraph or two about your services.

Instead, try making organized sections within the footer. For example, you can include 3 separate sections. The first section can include your logo and/or a contact button. The second section can include the name of your private practice and your location. The third section or column can include important links. This allows for your footer to remain clean, and easy to read. As well as providing quick uncomplicated access to information for potential new clients.

What Not to Do For Footer SEO

Now that we have taken a look at what to do in for footer SEO let’s take a deeper look at what not to do. There is such a thing as over-optimizing on a page. This can be prevented by not overstuffing links within the footer. In a previous post, it was discussed how links and anchor text can boost SEO. So why am I saying not to put too many links in the footer of your website? Links carry more weight when they are in the body of a page compared to in the footer. That is why at Simplified SEO Consulting we suggest having an “other services” section underneath your call to action.

Other Services Section Vs Footer SEO

Earlier I mentioned that the footer is not the place for a paragraph about your services. That is what the other services section is for. In this section, we urge you to list out and link to the other services that you offer. This allows you to boost whatever keywords that need support by using them as anchor text. Just remember not to link back to that current page. Whereas for footer SEO you are going to be more selective with what pages you link to.

Ready to Get Help With Footer SEO?

At Simplified SEO Consulting we know know that learning all the ins and out of search engine optimization for counselors can be difficult. Especially while also running your own private practice. That’s why we provide support ranging from SEO private training to done for you SEO. It can be a big step to invest in SEO but our mental health SEO specialists are here to help you at every step. Start by following these steps:

Schedule a consult with our knowledgeable Consultation Team
Learn more about our dedicated team of SEO Specialists for therapists
Start ranking higher on Google and filling your schedule with clients

Services Offered at Simplified SEO Consulting

Our Mental Health SEO specialists are here to help you get optimal search engine optimization for counselors. Simplified SEO Consulting has several options to help with your private practice website. Is the thought of trying to find more time in your schedule to optimize your website daunting? Then one of our Done for You SEO packages might be your best option. Looking to build your knowledge on SEO for yourself? Then take an online course or SEO training. No matter which package you choose to go with we will ensure that your website is optimized in an ethical way. Get started with your free 30-minute consultation with one of our client success specialists today!

About the Author:

Winnie is part of the caring team of SEO Specialists at Simplified SEO Consulting. She enjoys learning and growing her knowledge in not only SEO but also mental health. Her specialty is working with our clients who have picked our Done for You package.

She has a lot of passion for providing SEO help for psychiatrists and therapists. If you’re ready to see how Simplified can serve you, schedule your next consultation. Speak with our Client Success Specialist to discuss how Winnie can support you on your SEO journey.

June 14, 2022/0 Comments/by Winnie Youger-Rash