Search Engine Optimization or SEO can be tricky, especially when you don’t know what it entails, just that you were told you need it.  Luckily, you’ve got me, an SEO specialist specifically for counselors, to give you some pointers. When trying to grow your business and your online presence, it is important to gain trust with Google and improve your SEO. Specifically, search engine optimization for counselors can help your ideal clients find your site and realize that your provide the help that they need.

Why Do I Need SEO?

Optimizing your website can help you show up in Google searches, be a site your ideal clients want to click on, and hopefully, get you the calls and consultations you are needing to really fill up your schedule. In other words, I am so glad you are here, because you are about to learn some quick tips to help you with your website’s SEO!

Image of a cartoon brain wearing glasses holding a coffee cup and using a laptop. This image illustrates how private practice therapists can use an SEO consulting service to boost their SEO rankings.

There are a million and one little things you can do that can add up to make a big difference on your site. Today, I’m going to share 10 things with you!

Now, before I start sharing the good stuff, I want to remind you that search engine optimization for counselors is not rocket science. Plus, you went through how many years of school for that degree? You certainly have a good head on your shoulders. You can do this. And if you read through this and decide it is still out of your wheelhouse, I totally get it. We’re humans and we simply can’t be good at everything.

Thankfully, you’re in the right place to get help. Whether you want to learn to do SEO yourself or would rather have it done for you, our staff at Simplified SEO Consulting is here to help!

Hopefully by now you realize that search engine optimization (SEO) is so important for your private practice! Because we care so much about helping you find your ideal clients, I wanted to share some tips with you to increase your website’s SEO!

10 Quick Tips: Search Engine Optimization For Counselors

1.Include Pictures

Pictures are extremely helpful for your SEO! The space it creates for more keywords is an extreme benefit to your ranking goals. Make sure your images have an image file name and an alt text that both include keywords. Further, your photos should be representative of your practice and your values.

Additionally having photos that are inclusive of different races, religions, body sizes, lifestyles, sexual orientations, and more can show potential clients that you are inclusive and accepting of all walks of life. Pictures are worth a thousand words… allow them to speak for you!

2. Break up the text!

Seeing a giant paragraph of text is overwhelming for everyone. It can turn people away from your page, because no one wants to sift through a big block of 400 words just to figure out what they need to know. Break up your text into sections. Make your pages more user friendly by having subheadings that hit the main points with the explanations in each section. Remember, you are a therapist, seeking clients who need help. Anyone in crisis is not going to process a large amount of information. Break it down and spread it out so they can easily navigate the page and find the information they need!

3. Speak to your ideal client

This one might seem like a no brainer, but I challenge you to really reflect on your content throughout your site. Does it speak directly to the pain points of your ideal client? Like the people you really want to see. There is no sense in speaking to all who are hurting when you don’t want to see everyone. You have a niche, so don’t be afraid to stick to it.

4. Use your real voice

When writing blog posts or service pages, you need to really think about the language you are using. Does the voice on each page sound like you and your therapists? The goal here is to sound just as you would in a therapy session. Speak to clients in a way they can trust and relate. Speak through your pages and posts just as you would want to talk to someone during the first therapy appointment! Make sure to always use authentic, original content! 

A photo of wood carved out to spell "Blog" in big block letters. This photo represents the importance of blogging and adding content to a private practice website. Through search engine optimization for counselors, you can learn how to improve blogging for your site. | 65202 | 65203

5. Use blogs as “homework” 

A personal favorite tip. Write with the idea in mind that you can use these blogs as assignments for your clients. Blog about things you want your clients to know. Think about what ideas and tools you would want them to think about and utilize outside of sessions, and recommend they read that before you meet again. For example, if you use DBT… write a blog post about DEARMAN for them to read and refer back to rather than giving a handout. What a way to boost views and view time!

6. The more content the better

Yes, I know I said to break up with bulky text. But that doesn’t mean less text. It just means you need to space it out. Google needs to trust that you are an expert on the content. In order to do that, you need to write about it… a lot. Write multiple  blog posts that relate to your service pages to help google see that you really know what you are talking about. Build that trust! Don’t want to write it yourself? I get that completely! You can always hire us to write and have it done for you!

7. Simplify the language and improve readability

I know you are intelligent and I know you worked hard for that degree. Trust me, as a grad student, I understand that you are so used to APA format and using language that appeased your professors. But, this is not the world of academia. This is the world of SEO and having user friendly content. More importantly, your content needs to be crisis friendly. It’s no secret that it is harder to process information when trauma, anxiety, and other mental challenges are clouding your brain. Try to keep this perspective in mind when writing. If it isn’t easily understood by a middle schooler, it is probably too complex. Simplify it!

8. Connect Google my business

Make sure this is connected to your site so google knows who you are and where you are. Connecting your Google my business helps you show up in Maps and can benefit current and future clients!

9. Include internal links wherever possible

An image of letter beads spelling out "Content" in different colored beads. This photo could represent the importance of creative content on a private practice website, as suggested for search engine optimization for counselors in the Columbia, MO and throughout the United States. 65202 | 65201

Keep people clicking around on your site! Provide internal links throughout the pages and posts and link to other relevant content on your site. Make it a game even– start on one page of your site and see if you can get to every other page on your site just by clicking through internal links. There’s a challenge for ya!

10. Build an “About Us” page

Use this page of your website to expand on the expertise of you and any other professionals on your team. An “about us” page is great for discussing strategies, theories, and preferred clientele. That also means that about pages are great for keywords! Create space and use it!

Search Engine Optimization for Counselors: We Can Help!

Again, SEO for counselors may seem intimidating at first, but you can do it! And, you don’t have to do it all alone. You can always reach out to us and gain a helping hand in boosting your rankings. We are here for you. Our services can support you in doing your SEO yourself through courses, help you through a strategy session, or we can do the hard stuff for you with our Done-For-You Services. Reach out today and start talking with us about your private practice goals!

Start SEO for Therapists today!

Our SEO Specialists are excited to help you build your practice and see you reach your ideal clients. All of our specialists have a background in the mental health field and understand the importance of hitting pain points, speaking to your ideal client, and sharing content that is relatable and helpful. To start SEO services with Simplified SEO Consulting, please follow these simple steps:

  1. Book a free consult 
  2. Meet with an SEO specialist to discuss our services
  3. Start improving your site’s SEO today!

Other Services Offered by Simplified SEO Consulting

Simplified SEO Consulting was built to provide personalized services that fit your needs. Therefore, we offer a variety of services. For those with the desire to tackle SEO on their own, we offer DIY services. For those who already understand SEO but need a bit of help, we offer a strategy session or we can work with you through our Done With You services. Finally, we offer Done For You services, where you don’t have to spend time on the hard stuff. You can simply tell us your goals and allow us to get to work! Still not quite sure what you want yet? Read through our blog and learn more about SEO for your private practice site!

Happy Blogging 😉

SEO Specialist for mental health therapist websites, Reagan.

About the author

Reagan is one of our newest Simplified SEO Specialists, but she has been diving right in to the work. As a new graduate student working towards her LPC, she understands the importance of reaching your ideal clients and building out your private practice. Reagan enjoys blogging, both for Simplified and in her free time. Reagan helps current clients through our Done-For-You services, but also speaks to potential clients through our FREE consults! Reagan is excited to be here and is ready to start helping you on your SEO journey!


Imagine this, you’re going into an ice cream shop. You’re told on Google that this is the best ice cream in the world. In fact, you notice a ton of comments on their Google my business page, Good ratings, and a ton of options. So you and your family choose to go into this ice cream shop because of the recommendations you received. You checked the web pages, skimmed it briefly, and have decided this is for you. So you and your family roll up to this shop.

Upon getting to the address you notice a run-down warehouse, no cars in the parking lot. There is a lone stand with an individual handing out, what appears to be ice cream. You notice that what is actually there isn’t ice cream, but t-shirt sales and nothing else. You realize very quickly that what you thought you were getting was in fact false advertising, the t-shirts are not even good quality and now you’re confused. All you wanted was ice cream?! Why are there t-shirts?

What is the point?

Now, this is a silly analogy, but you get the picture. Essentially when people invest in black hat SEO, this is what they are doing. They make their website seem like the optimal choice, develop false credibility, and ignore user experience. You don’t want to buy your “ice cream
From a sketchy warehouse selling mediocre t-shirts.

It’s false advertising and leaves the user disappointed. Even though the false individual gives the impression of success based on false comments, faked reviews, they are essentially lying to the user. Here is the thing, when we forgo user experience to appease the search engine for traffic and affiliate payments, we are forgetting the whole purpose of why we are mental health professionals. USER EXPERIENCE, and helping our ideal clients. This matters and trust is the number one key to establishing any type of therapeutic relationship with a client. So why would we use shady marketing tactics to draw people in?

What is Black Hat SEO?

Two black magician hats with red ribbon. If you have an ethical SEO strategy, you're going to see better results. Black hat SEO tactics are not healthy for your side or for user experience. Learn how our mental health seo specialists can support you today!

In short, Black Hat SEO is a great way to get banned from Google’s search engine. This can heavily damage your SEO and deplete all the efforts you have made to get to the top. Essentially, as Google and the internet have started becoming more popular, people have used certain black hat SEO techniques to make sure they are at the top of the search engine in order to increase their rankings, traffic, and affiliate income. Now there used to be fewer restrictions on the internet, and people were able to work around this to achieve the marketing goals they were looking for. 


Whether it’s Bing, Google, Yahoo, or anything in between. These search engines have established clear-cut guidelines on how to use and market their search engine ethically. If you violate these guidelines, your SEO rankings will be damaged. The recovery process will be tedious and time-consuming. So it’s best not to engage in the first place.

Differences in White Hat SEO and Black Hat SEO

You may have heard the term white hat SEO and thought, is this a less risky version of the black hat SEO? Actually, white hat SEO is the right way to communicate with the Google search engine. White hat or holistic SEO takes longer but is worth it in the end. This includes creating high-quality content, such as blog posts about your therapy specialties, services, and issues your ideal clients struggle with. These include at least 500-2000 words of well-written content geared toward user experience.

You can also use manual backlinking. This means that someone is ethically helping you build backlinks. This involves guest posting. This means other therapists blog on your blog and you on theirs. Additionally, you can either hire or on your own create mini-blogs for your site. These need to be high-quality blogs but can help support your keywords and services. For example, if you’re a grief therapist. Create a blog series on anticipatory grief, disinhibited grief, and grief and loss. This will help to maintain credibility on your end.  

What is Google’s Guidelines to Ethically Use Their Search Engine

If we take a look at the community guidelines put forth by Google, you will see the following. 

Google also outlines what is considered to be “unethical” according to their guidelines:

Google outlines that if you violate their guidelines using black hat SEO tactics, that the company will take manual action against your site. Once the issue is resolved, then you can follow up with Google to have your site reconsidered and no longer banned. However, know that your SEO will still take a while to recover.

Black Hat SEO Techniques That Will Get

Snap back grey, white, and black hats. Are you looking to approach SEO from an ethical search engine optimization perspective? Learn how black hat SEO can damage your site and the differences between white hat SEO and black hat SEO.

You Banned from Google

  • Buying an expired well-ranking domain name, and then switching the content
  • Writing the same content over and over again ( reduces traffic)
  • Update content, make sure it’s not obsolete, revamp it, re-upload will increase traffic and rankings ( don’t recycle content)
  • Keyword Stuffing ( Placing too many keywords or irrelevant content to page)
  • Automatically Generated/Duplicate Content
  • Hidden Text (Adding hidden content in order to rank)
  • Doorway/Gateway Pages
  • Cloaking (showing google one page and then serving another)
  • Paid/Manipulative Links
  • Misused Structured Data and Rich Snippets
  • Misleading Redirects ( linking a page to a ranking page and then redirecting to an alternative page)
  • Trading products for links ( offering a product or money for links)
  • Negative SEO ( Building low-quality links to competitors websites)
  • Article spinning ( adding thin content just to get ranking)
  • Comment Spam ( Having comments generated on your site.)
  • Stealing content from the web
  • Auto-Generated Content
  • Social media scam ( buying shares and likes)
  • Rich snippet markup scam ( enhances listing on google with irrelevant content)
  • Automated queries ( false traffic to the website)
  • URL injection spam ( hacking a site like WP and injecting links into pages
  • Domain Squatting ( holding onto a trademark domain)

What is a link scheme?

Basically, with linking, there are ethical ways to build them and very sketchy ways. We want to encourage you to avoid the following:

  • Buying links
  • Exchanging links
  • Low-Quality Articles and Guest Posts ( needs to be high quality and relevant)
  • Automation ( building a bunch of links to others links) 
  • Profile Links ( social media profiles that include links) 
  • Link Network ( paying for links to other websites)

Essentially, if at any time when gaining a link or creating a link it isn’t done to enhance user experience, but to gain quick attention, that would be considered a link scheme and should be avoided immediately. Remember we are trying to build trust and that can take some time. Don’t shortcut this to gain attention, traffic, followers, or affiliate income. 

Why You Should Avoid Black Hat SEO Tactics?

  1. First It will affect your SEO once your Google finds out.
  2. Results are always temporary, and the long-term payout is more harmful.
  3. If you’re optimizing for the search engine, you’re ignoring the purpose which is user experience.

If you want to understand more about user experience. Then check out our blogs on writing content for clients and holistic SEO

What Should I do if I have engaged in some of these Black Hat

Colored pencils, colored airplanes and SEO thought bubble. Black hat SEO tactics have damaged many therapy websites and our mental health SEO specialists want to help you avoid this. Learn the difference between white hat SEO and black hat SEO today!


This process will take time and can be done. For example, link scheming needs to be disavowed through the Google search console. Takedown and cancel automated programs and sponsors. Have your website be looked over by Google to be seen as credible again. If you have traded products for links, clean it up, undo keyword stuffing. If you have malicious content take it down. Remove pages you have done a bait and switch on. If your domain was hacked you will have to follow up with Google. This is a small portion of what you will need to do. It can be undone, but the process is tedious and will affect your SEO.

How do I report Black Hat SEO Techniques and Tactics?

File a scam report to Google. Even though reporting will not automatically result in action from Google, you’re improving algorithmic spam detection. 

Need Support with Advanced and Technical SEO on Your Website? 

If you have been subject to Black hat SEO tactics, our specialists can help you. An ethical SEO strategy is important to our SEO specialists. While the process can be tedious, our specialists can strategize with you long-term to gain credibility. Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:   

  1. Schedule a consult with our Client Success Specialist or Consult Team  
  2. Learn more about our wonderful team of SEO Specialists.   
  3. Begin your ethical and holistic SEO Journey!

Other Services offered by Simplified SEO Consulting     Jasmine, an SEO specialists at Simplified SEO consulting. If you're looking for SEO help, then contact us today. You can learn about holistic SEO, avoiding black hat seo tactics, and more. Schedule your free 30-minute consultation today with our consult team!

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!   

About the Author:   

As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin Seo service for therapists or Seo for trauma therapists, then get in touch and schedule your free consultation today!  

Jasmine, an SEO Specialist, and Client Success Specialists at Simplified SEO Consulting. You may be wondering where to start with your SEO for private practice or group practices. You have come to the right place.   

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is currently beginning per practicum work soon. Currently, she serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. Her favorite part of the job is writing copy for clients and helping them find their voice to communicate with clients how they can best serve them. 

When you search for a product or service, it always helps to have clear, easy access to the results you need. How often have you looked elsewhere for services or given up when it was too difficult to find the info you needed? It’s never comforting to feel uncertain about the details of the business you’re working with. Or, to be unsure of what you’re spending money on. As a therapist, it’s very important to include consistent and available info about your practice for people to see. So, that’s why the topic of the day is a little something known as NAP!

What is NAP?A graphic of a laptop, map, and other parts of local SEO. Contact Simplified SEO to learn about NAP SEO marketing for therapists. We offer SEO training and other services.

If there is one thing you remember from today, I hope it is that NAP is a very important acronym when it comes to a website’s SEO. You may not be familiar with this term since it would be considered an element of off-page SEO and our blog posts frequently focus on on-page SEO. 
However, being familiar with it will help your practice stand out from the rest. Simply put, NAP stands for “name, address, and phone number.” This is a big focus for Google, as it helps to better identify your practice on a local level. Providing this info along with hours of operation, available parking, handicap accessibility, etc. consistently various places on the internet will make it easier for those in your area to learn more about your services.

Why is NAP important?

Having consistent NAP information that’s found on various sites on the website helps with your local SEO (helping you show up in search results when someone near your business is looking for your services). When the same name, address and phone number show up multiple places on the web for your practice, you build authority and trust with Google. The engine always aims to provide the best, most relevant results in the top search results. So, ensuring that you are making it as easy as possible for people to find the info they need is crucial to attaining and maintaining successful SEO. The easier it is to learn about your practice, the better.
Of course, the more information you can provide about your practice is great in the eyes of Google. But, NAP should be the gold standard for what gets included on your site. We recommend that you have this information in an accessible, visible location. Your NAP info might live right above your main navigation bar, or at the end of your page in the footer. Having this available will help visitors to your site see this info no matter the page they’re on.

Directories and Listings

It is worth mentioning that your NAP information shouldn’t only stay on your website. This is actually another reason why therapist directories can do wonders for SEO! Local and reputable directories provide a popular hub for others to discover your practice. This added visibility can make it easier for potential clients to find your practice. As an added benefit, having your NAP listed on a creditable directory also gives your site a backlink. This helps your site become recognized as another credible source. Thus, Google views your site as one that deserves to be seen, and is more likely to push it up in the rankings!
Yet, it is also worth stating there are a lot of “spammy” directories out there. If you find that your site has a listing on another site, it is always a good idea to look into it. Determine if it is creditable, or if it’s from another site that only cares about your link. It can be an uphill battle to keep your NAP info off of “spammy” directories. But, it is worth it in the end so Google doesn’t lump your site in with others that might be less than reputable. Earning the right backlinks can be difficult, so our team made a comprehensive guide just for that!

NAP Consistency is KingA graphic showing three characters building up SEO marketing for therapists through charts, graphs, and data. Simplified SEO Consulting offers support for therapist SEO. Contact us for SEO training today.

How confusing would it be to see the address of a business listed on a directory, only to see a different address for the same business listed elsewhere? This is exactly the type of situation we want to avoid. So, using a tool that detects these discrepancies among listings can be invaluable. Confirming that the right NAP info is consistent across Google is very important. If it isn’t, this doesn’t only confuse Google. It may also hurt your chances of ranking well and may drive away potential business as a result. It’s always best to be as crystal clear as possible!

Keeping NAP Current is Queen

In addition to having consistent info across Google, it is also important to ensure it stays up to date! If you plan on moving your practice to a new location, be sure to update your NAP info. This can be a pain to coordinate based on the number of sites your info is on. But, it is always worth it to keep this info as current as possible.

But Wait, What if My Practice is Online Only?

With the global pandemic, more therapists have begun offering online services. For many, they may have decided to ditch the office to cut back unnecessary costs. Or, they have found ways to provide support for clients from home with online therapy. In cases like this where your office is technically your home, your NAP info would have to include your actual home address.
For a vast majority of mental health private practice owners who have an online-only business, this is the info they don’t want to be posted for anyone to see. But, Google My Business isn’t meant to be available for online-only practices. It was created with physical, brick-and-mortar locations in mind. Since having an online practice often happens from home, therapists need to provide their personal information. In some instances, you may be able to “hide” your address and just choose your “service areas.” However, in some cases online business owners may choose to forgo listing their business on Google My Business (GMB) altogether.  Although there may be other places your name and phone number can show up on directories, resource lists, etc.
 However, online practice owners who really want to have a GMB profile do possible alternatives to listing their home address. These workarounds can provide online therapists with similar opportunities as in-person therapists. In fact, our team has written a helpful blog on the subject! Click here to learn more about these alternative options.

Closing Thoughts About NAP A woman on a laptop looks off pensively with the cartoon graphic "seo" on the wall. This represents the SEO training that Simplified SEO Consulting can provide. Contact us for support with therapist SEO today.

 With the popularity of online therapy, it isn’t wild to think that Google will change its guidelines. The rules that Google creates change as our world does. It is difficult for online therapists to navigate their business in some respects. But Google will be likely to better accommodate online therapists in the future. NAP is such an important part of SEO. In fact, it is all but a necessity to be competitive in the rankings.
If they do change these guidelines, you can be sure we will create a helpful guide! We love providing support and will be happy to support you in developing and maintaining your online presence.

Begin SEO Services with Simplified SEO Consulting

 You don’t have to search directories and keep track of your info alone. Our team is happy to offer the tools you need to keep track of your NAP info. We also provide support in disavowing any links to “spammy” sites that may be benefiting from yours. We’re experienced in on-page SEO optimization. We offer a variety of services to help you climb the rankings on Google. To start SEO services with Simplified SEO Consulting, please follow these simple steps:
  1. Learn more about our team
  2. Start becoming more visible, and helping your ideal clients!

Other Services Offered with Simplified SEO Consulting

Simplified SEO Consulting provides several services to help private practice owners thrive. We offer both Done for You SEO services and a la carte services. For those who have completed our program, we also provide alumni support. If you are curious about learning more about SEO, we also offer training opportunities as well. We also offer an SEO strategy package for support with reaching your ideal clients. Contact us today to learn more about our services, and start rising the ranks of Google!

About the AuthorPhoto of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support, often going the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

When I bring up the subject of blogging with my SEO clients, I get a variety of different responses, but the most common responses are: overwhelm, anxiety, and annoyance. As a writer, I struggled to understand why my clients responded negatively to the idea of blogging. After all, blogging is a super important part of a well-rounded SEO strategy. It is a great way to serve your ideal client and get to the top of search engines like Google.

So, to satisfy my curiosity, I polled our clients.

Here was my question: What holds you back from blogging?

  • I want to… I just honestly don’t have the time
  • I’d much rather use my time to do literally anything else (I want it done for me)
  • I don’t know what information to include
  • I’m used to the world of academia… so writing in a less clinical way is challenging
  • I don’t know how to add content to my website

And… the results are in. The overwhelming majority of our clients said they just don’t have the time.

I get it. Blogging takes some time and as a busy clinician, that’s something that’s hard to come by. But, I want to make blogging feel easy and accessible, especially for those of you who have little free time to devote to it. So today, I want to simplify the blogging process. My hope is that this will make it seem less intimidating.

Write about Things You Enjoy

male therapist concentrates as he thinks about what to write about. He learned about copywriting for SEO and blogging for SEO from an SEO specialist.First things first, in order to make blogging pleasurable and easy to do, it’s critical that you choose a topic that you enjoy writing about. Nothing is more draining than pouring your resources into producing a blog that doesn’t interest you. When you’re not writing about something you’re passionate about, you’re far more likely to get distracted or spend hours researching this topic just to get some ideas. Furthermore, your lack of passion for the subject will come across in your writing and your readers may be able to pick up on it.

A therapist in Franklin, TN shared this antidote with me: “I kinda like copywriting. But I like it more than blogging for sure. I have to decide that “this is the time” and be in the mood to write and be creative. And, I was given a sort of structure outline when I updated my SEO with you all, which was super helpful.

I like writing copy where I can just be myself and realizing that’s the best way to get the best-fit clients. Also, I really hate blogging. Titling, meta descriptions, snippets. And then writing blogs so that the SEO words are in there – that makes it feel sterile in so many ways. So website copywriting is preferable.”

Perhaps, you can relate to his sentiments. Maybe, you’re wondering, how do I target specific keywords and channel my clinical passions? Here’s my answer, first write down a list of topics you’re passionate about, or a list of things you’ve frequently found yourself discussing with your clients. Then take this list, and a list of the keywords you want to target and see how you can tie them together.

Here’s an example:

You’ve been talking to your clients about the importance of sleep hygiene a lot. You’ve helped them understand how getting good sleep impacts their mental health and you’ve provided them with tips on how to solve their sleep-related issues. Great. Write this down.

Now, check out your keyword list. What keywords could you boost? Anxiety, anxiety therapist, anxiety treatment, depression, depression treatment, trauma..? The list goes on and on. Choose or two and think of a way to tie them into this subject. You could write a blog on how proper sleep hygiene lessens depression symptoms, or a Missouri therapist explains why sleep hygiene is important.

When you write about what you enjoy, the words will come and it will take less time.

My hope is that when you sit down to write a blog using this approach, you will find it easy to write about the things you’ve talked about with your clients time and time again. You will know how to explain the subject in a less clinical way and have tips to offer your reader because you’ve shared them with your clients already. When you know what you’re writing about, it’s easier and quicker to produce a high-quality blog.

Write About Timely Topics That Interest You

Another thing you can consider is writing about current events or timely topics. Recently, we discussed Simone Biles’ decision to withdraw from certain Olympic events. My colleague was able to quickly write this blog because she was interested in the topic and had a lot to say because it was fresh on her mind. I encourage you to look for opportunities to do the same.

Perhaps, you read a recent article or news brief that you think your clients would be interested in. Talk about it in a blog post. The key here is to do it when you feel inspired, and that’s usually soon after you hear about a current event. If you don’t have time to sit down and write 500 words on the subject, make a list of talking points on a piece of post-it or on your phone. Then, come back to it later.

Finding the time to do some copywriting is doable, but knowing what to write is another story…

If time isn’t your issue and thinking about what to include and the structure of a blog post overwhelms you, I can help you with that too.

Female blogger writes in a notebook at a coffee shop. She learned about copywriting for SEO from a simplified SEO specialistMy suggestion is, write as you would talk to a client.

  1. Address their pain points
  2. Emphasize
  3. Provide education on the subject
  4. Give them actionable tips
  5. Offer them hope (and tie it into your services)

If this isn’t your counseling style, that’s okay. You can still write like you would talk to a client. Then, follow the advice I gave earlier in this blog and look for keywords to target after you’ve written something that interests you. Don’t get too in your head about the structure or what to include, remember you talk to people for a living and you have the skills to communicate your message to your ideal clients.

Finding High-Quality Copywriting Services

Lastly, I have to acknowledge that some people truly do not have any extra time to write a blog. And, that is absolutely okay. If this is the case, I encourage you to consider outsourcing the work if possible. There are lots of copywriting options available at our company and elsewhere to help you blog and get in front of your ideal client. Consider the following:

  • Ask your clinicians if you have a group practice
  • Ask others to guest blog
  • Reach out to grad students or interns
  • Talk to a copywriter

A mental health consultant in Denver, CO said: “Copywriting for me feels like a luxury in my life these days. I generally enjoy it but only when I’ve had good sleep and exercise, my other work is caught up, and add that I have childcare…these stars don’t align often. I wish all my blogs could be in my voice or at least highlight more unique perspectives our practice works from. It seems I have to choose between not having it done or it being more generic.”

If you choose to hire a copywriter, it is best to find someone who is willing to work with you to learn about your practice, your ideal client, your brand, and most importantly your specific voice. Our team of SEO specialists would be happy to help you blog with the goal of attracting your ideal clients. We also have a resource list that includes other copywriters we know and trust.

Final Thoughts on SEO and Copywriting

woman sits at her laptop next to her cat and smiles. She learned about blogging for SEO from a simplified seo specialist

I realize that as a private practice owner, you’re pulled in lots of different directions. So, the time commitment and mental energy that is needed to write copy and blog for your website may be one of the last things you want to do. I hope that approaching blogging in this way will help lessen your stress. It takes some time to get used to blogging and writing copy, but once you do, it will be easier and less time-consuming.

A therapist in North Carolina and Maryland says it best: “Copywriting is so different and it took me a bit to get the swing of things. Using your own voice, connecting with your client, and market yourself is not always easy but totally doable and worth it once you can find your flow!”

Want to know more about blogging, SEO, or copywriting, please reach out to us!

If you’re looking for SEO support, we would love to help you and be a part of your journey to get to the top of Google and reach your ideal client. We offer a variety of SEO options designed to meet the needs of private practice therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:

  1. Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our SEO services and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

About the Author:

Cory Moss is a Simplified SEO specialist & our Content Specialist based in the Kansas City metro area. She specializes in working on readability for therapist websites. She really enjoys helping her clients get to the top of Google and attract their ideal clients. Cory is great at speaking to clients about their dream practice and figuring out exactly what content on their website will help them reach those goals. She enjoys helping people learn about SEO and watching how people can improve their optimizing over time!

Writing a Website About Page

Many of you are expanding, growing, and thriving. You are adding new clinicians, specialties, and services. As you grow your practice, your identity shifts, and changes. We have gotten many questions about team me pages and team pages. “How do you create one?” “Do you optimize website about pages for therapists?” “How much content do I write?” and so on. Here is a guide to creating a website about me page and the best meet the team pages, that should help you create personalized pages about your business and your team.  

Tips for Constructing the Best Meet the Team Pages

Person writing in journal with "who am I" on page. Helping others understand you as a therapist matters. Learn how to write website about me pages and the best meet the team pages from our SEO specialists today!

As a group practice, you may end up adding and subtracting clinicians as you grow and change. When you offer certain specialties, it is important to explain who the experts in what areas are.   

How do you create the best meet the team page?  


As a group practice, you will want to have branded photos of your therapists. Create photos of either headshot or showing your full body. It is important to show photos that have neutral or brighter color backgrounds. This makes your therapists more approachable and friendly-looking. Consider photos outside in nature, in a brightly light office room, or against a neutral or bright wall. With a team page it is important to have a photo of all your therapists, not only does this help us optimize for more alt text, but also it gives your potential view of who they will be working with.   

Who are your therapists, counselors, psychologists, or social workers?  

Next around your photos, you will want to add in a summary of who they are. The team page is different from an individual about me page. The goal is to give a glimpse of who the clinician is. So, mention specialties, modalities, locations, and a fun fact or two. We want to assert expertise, focus, and a bit of personality. This is not a place to explain why you are qualified. Most people are not looking for all your certifications, they just want to see your humanity and that you can help them. It is important to also understand the SEO benefit of this. Our specialists can link to external pages on modalities or link to the service pages about your specialties. Additionally, we can add keywords such as therapist, counselor, online therapy, and so on. If a website about me page is optimized, our goal is to rank you for more difficult keywords, that are more general.  

What else do I need on a team page?  

The criteria for a team page are the same as any other service page, however, you may have closer to 500 words. You will need at least 3 photos, a well-optimized meta description, subheadings, including 1 heading one. This could be about our therapists, which helps with SEO, about our team, counselors, psychologists, and so on. Heading two and heading three are great for SEO rankings. Additionally, adding in a button especially on square space is a wonderful way to add internal links to an individual website about me page and to getting started forms. Lastly, you will want to add a simple call to action and other services. On every page, we want to ensure that you are adding a perfect way to begin your services and have access to other specialty pages.   

The goal of a team page  

With a team page, the goal is to still add components that allow us to go in and optimize your site, so linking to valuable information that your clients may need is necessary. Such as your individual therapists’ pages, online therapy page, FAQ/rates, and so on. Additionally, you could add in some links to some blog posts written by your therapists or that explain more about specialties and modalities. The choice is up to you. However, know there is no right way to do a team page. There are many ways you can expand your team page. If you want to go more in-depth with summaries please do, if you want summaries and more build our individual therapist’s pages that is great too. Here is an example of a team page from Jessica Tappana, Simplifier’s owner, and founder. Check out Aspire Counseling here.   

One last note on team pages  

One last piece of advice, while having pages about your therapists is great from a content standpoint, it is not worth the SEO benefit to having Simplified optimized individual therapists’ pages. Here is why. Therapists grow and chance. You may be at your private practice for a while, but therapists move, create their businesses, and so on. What matters Is that if you want to get traffic to your therapists because you are full or you do not want to be the face of the practice for referrals, then optimize a therapist’s page, AFTER, optimizing services pages, and some blogs. If you want to enhance traffic, have your therapists write blogs and link the author back to their website about me page, or place photos of the therapist’s specialties on the service pages. Then it is much easier to remove them from and from an SEO standpoint, you do not affect your rankings as much.  

Website About Page for Solo Clinicians 

Woman standing against a blue background smiling and pointing. Learn about website SEO about pages today, and get some tips for creating the best meet the team pages that are authentic. Writing a genuine about page helps SEO for therapists.

Now many of our clinicians are solo practices, either because they do not want to expand, or they are newer. Regardless, letting people know who you are matters. Likewise, some group practice owners want to create individual pages to show off their clinician’s personalities a bit more. This is wonderful. With an individual website about me page, the opportunity to expand is on content matters.   

Introduce yourself  on your website about me page

Who are you? Introduce yourself to your potential clients. You can mention your specialties, title, goals, and even schooling. Know that your certifications are one part of who you are. We all have expertise in the mental health world. Distinguish your focus and who you are. You are more than a title and a certification. So let your clients know that.   

Can I create a video about who I am?  

Absolutely! This is a wonderful way to showcase who you are as a clinician. People can put a face to a name, a voice, and an approach. What matters from an SEO perspective is that you upload it through YouTube, so you can index the page through Google and that you still add content with the video. Give the basic highlights of the video below for accessibility purposes, but also because Google loves content more than video. If you want more information on SEO and Youtube, check out this blog.

Potential topics you can add to the website about page

  • How did you come to be a therapist?  
  • What are your specialties?  
  • Tell us your approach? Why do you love working with people?  
  • What does a typical session with you look like?  
  • Expand on your professional background   
  • Add in professional certifications  
  • Boards, you are a part of  
  • Rates  
  • What are your goals, philosophies, and beliefs?  
  • If you accept insurance  
  • Blog posts you have written  
  • And so, on  

Photos are important on a website about me page

Even though your website about me page is specific to you. Adding in three photos still matters. Even if it is three photos specific to you. Know there are some expectations. On an individual team page that will not be optimized, this may be found. However, if you are a solo practitioner add in the three photos, especially if you want this to be optimized in the future. This could be pictures of you, your office, the city you operate in. It is also important to have headings and subheadings. So, 1 heading 1, then break it down into heading 2 and heading 3.   

Create a call to action  

If people are specifically looking to get to work with you, it is necessary to have a contact form that leads the client to the clinician they want to work with. Here, if you are busy and need a waitlist, on the about me page, it would be appropriate to say, currently full, sign up for the waitlist. Additionally, you can link specific to your therapists’ specialties, so people know how you operate. With a solo practitioner, you would add in all your specialties to the other services section.   

If you are looking for a reference to an individual therapist’s page, check out Jessica Tappana’s approach on Aspire Counseling.   

About me Page Resources 

Last Note  

Know that with a website about me page and team pages, what matters is that you are showing the human side of yourself. Add in fun facts, your Starbucks order, favorite books, and music, and so on. This will help with the therapeutic relationship and humanize you before your clients walk in the door. With a website about me page, it can be done in many ways. There is no specific template. What matters is that you are displaying your photos, specialties, goals, and approaches. You can standardize your approach or let people create what feels authentic to them. Regardless, this is an important piece of SEO, as we link to this page on every service page and blog post. So, make sure it is real and well-built out for your ideal clients to see who you are. If you have any further questions or want some more ideas. Reach out to your SEO experts. We are always here to support you through your SEO journey.   

Ready to show your authentic self? Work with our Mental Health SEO Specialists for Support!  

Woman cleaning living room while singing and dancing. Begin your authentic self matters. Create genuine website about pages and the best meet the team pages with us. Learn how our strategies have helped SEO for therapists and SEO for mental health professionals.

Being authentic to who you are matters. There is not a formula to about me and team pages. Show your philosophy, goals, specialties, and a bit of your personality to help connect with your ideal clients. If you are unsure where to get started with this journey, then reach out to us for support. Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:   

  1. Schedule a consult with our Client Success Specialist and Team  
  2. Learn more about our talented team of SEO Specialists.   
  3. Begin showing who you and your amazing team are!  

Other Services offered by Simplified SEO Consulting     

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!   

About the Author:   

As an SEO specialist at Simplified, Jasmine is a Seo services consultant and helps new clients become oriented to our services. If you are ready to begin Seo service for therapists or Seo for trauma therapists, then get in touch and schedule your free consultation today 

Jasmine, an SEO Specialist, and Client Success Specialists at Simplified SEO Consulting. You may be wondering where to start with your SEO for private practice or group practices. You have come to the right place.   

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is currently beginning per practicum work soon. Currently, she serves as the Client Success Specialist in new client consults with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. Her favorite part of the job is writing copy for clients and helping them find their voice to communicate with clients how they can best serve them. 

When it comes to the SEO of your site, there are many ranking factors that Google takes into account when determining how it’s ranking both on and off-page. Some of these on-page factors include the things visitors may see when they visit our site. This might include the content of the page itself, the photos used, or the targeted keywords.A tablet rests on a table with the word SEO and multiple graphics. Learn about our off page seo checklist, and how to we can help with off page optimization.

Google puts a great deal of weight on these things since anyone visiting your site will see them. So, they want that content to be the highest quality possible! But, did you know that many important ranking factors hide behind the scenes? We refer to these factors as “off-page SEO.” Today, we are going to cover some of the main differences between on-page and off-page SEO.

Defining Off-Page SEO

Like how on-page SEO elements concern the pages themselves, the off-page elements are found elsewhere! Off-page SEO can be defined as the tactics you use to improve your rankings that don’t take place on your website. There are many ways to do this, some of which you might already be using right now! 

We spend a lot of time talking about On-Page SEO which is all of the changes you can make on your website. We do this, because we think it’s really important to have great On-Page SEO so Google knows exactly what your website is about. But a solid Off-Page SEO strategy can take your SEO to the next level because it builds trust in your website. It helps search engines know that your website is the real deal, that it’s a worthwhile site.

So, in summary: On-Page SEO refers to changes you make on your site to help your page rank better and Off-Page SEO is anything that happens off your website that helps improve your rankings. On-Page SEO tells Google what to rank your site for and Off-Page SEO convinces people that your site is trustworthy.

Off-Page SEO & Technical SEO

Recognizing off-page SEO can be tricky at times. Especially when talking about technical SEO. Technical SEO involves other changes made behind the scenes. This might include improving the loading speed or security of your website. These things are not exactly “on” the page, so they must count as off-page SEO elements, right? Not exactly. These are still technical parts of SEO, which make up their own category. In truth, technical SEO deserves its own blog topic. So for now, let’s return to off-page SEO and some of the best ways to improve it! 

Common Off-Page SEO Tactics

An array of pins are connected by multicolored string. This could represent the connections made through off page optimization. Learn more about on page and off page SEO, and our off page SEO checklist.

There are many strategies you can use depending on what your service offers, and your unique strengths. But, a common tactic used is guest blogging on another site or hosting/guest appearing on a podcast. By working with another site or site owner, you can help increase the traffic your site receives by showing your content to a brand new audience. This creates a chance to build quality backlinks to your site, helping improve the authority of your domain.

This is also true for social media posts! Using social media can help you cultivate an audience, potentially improve rankings (link to blog), and connect with potential clients. When used well, it can act as an extension of your site. It could serve as a place to post updates and create unique content for your target audience. Who knows, a post could even go viral on a nationwide scale and create new links! Using off-page SEO strategies such as these helps to build brand recognition, trust with Google, and high-quality backlinks.

The Importance Of Backlinks

Backlinks are often referenced in blogs, and I’m glad they are! Building a library of quality backlinks is not an easy feat. It is something that has to build over time. Due to this, finding the opportunities to link your content to other reputable sites can quickly become an important part of your long-term SEO strategy. The more links you gain from reputable sites, directories, and other listings, the more Google will recognize your practice as an authority figure. This isn’t something easily accomplished. So, we created a comprehensive guide to earning backlinks to help! Speaking of important parts, let’s also talk about Google My Business.

NAP Information & Consistent Mentions

Off-page SEO isn’t just about backlinks. Sometimes, it helps for your business to be mentioned or listed across the web even if you don’t get a backlink to your website. For example if a really credible, national newspaper interviews you and doesn’t link to your website you may feel disappointed you didn’t get a backlink.  And your disappointment makes sense, because that would’ve been a great, high quality backlink. However, it still helps your SEO. Why? Because when Google scans that article it is probably smart enough to figure out they’re talking about your business and therefore it still gives you credibility!

One part of all this that’s especially important is your “NAP” information. “NAP” just means name, address and phone number. When Google sees this information showing up consistently various place on the web, it helps Google trust that you’re a real business and that really is your name, address and phone number.  So, that information showing up with or without a backlink is helpful. Directories and other resource lists are common places for this information to appear.

Social Media as Off-Page SEO

While Google has gone back and forth in their guidance about how important Social Media is for SEO, there does appear to be a correlation between social media and great rankings. For this reason, it’s worth mentioning Social Media when we’re talking about Off-Page SEO.  Having a strong social media presence means there is more information about your business out there on the web for people (and search engines!) to take note of. It also appears to be helpful to have “social shares” where your website content is shared on Social Media.  Lastly, Social Media helps by sending people to your website and if they like what they see (measured by things like staying on your site for a while and looking at multiple pages), that can signal to search engines that your content is great even if they didn’t come directly from a search engine.

Google My Business & Bing Places for Business

Google My Business (GMB) is also an important part of Off-Page SEO if you want to rank well on Google…and you do want to rank well on Google. In fact, GMB is such a great way to support your SEO  that we’ll get more in depth about that in a minute. But it’s good to know that Bing has a similar service with Bing Places for Business and we recommend checking that out as well.

The Importance Of Google My Business to Off-Page SEO

As you can imagine from the name, Google My Business (GMB) is another very important part of off-page SEO. It allows Google to provide helpful information about your practice for potential clients. 

Some of this helpful info includes:

A screenshot of the Google My Business app for Simplified SEO Consulting. Learn about on page and off page SEO, and how we can help with off page optimization.

The only catch is you have to provide this information. A healthy, optimized profile can help you reach a wider audience, and help establish trust with Google. This free tool also provides useful analytics that can help you assess the health of your site. Some of these analytics include engagement, the number of clicks and calls you receive, and how many times you show up in the search results. 

Improving your Google My Business profile can only help improve your off-page SEO. Creating an account helps improve your search rankings, depending on how well you optimize your business listing. Ensuring the name, address, and phone number of your practice are consistent on GMB and anywhere other than your site is also worth mentioning, but covering the importance of NAP deserves its own blog. Our team has taken a deep dive into GMB if you would like to learn more!

One last note, reviews

Another great part of Google My Business is how it can be used to read the reviews customers leave. While it may not be something that is focused on a great deal, reviews still carry weight with Google. We understand that due to the nature of work done in this field, asking for reviews may not be appropriate or ethical practice. As a result, we encourage you to use your own discretion and make the best ethical choice for the long-term health of your site.

Closing Thoughts 

As you can see, there are many ways one can work to improve their SEO without even touching your website. But, the best SEO strategy will involve both online page and off-page SEO optimization, as well as aspects of technical SEO as they pertain to your site.  

Need Support for On-Page SEO?

Our trained SEO specialists are skilled at on-page SEO and would love to help provide support to improve off-page elements as well. To start SEO services with Simplified SEO Consulting, please follow these simple steps:

  1. Book a free consult 
  2. Meet with an SEO specialist 
  3. Start improving your site’s SEO!

Other Services Offered by Simplified SEO Consulting 

Simplified SEO Consulting offers multiple SEO services to help meet the unique needs of your website. Our services include DIY Online SEO Courses, Done For You SEO services, and our Done With You 12-week SEO intensive program. For more helpful info, please visit our blog!

Photo of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support, often going the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

Our search engine optimization (SEO) consulting business helps private practice therapists across the country (and even in other countries) get ranking on Google. And as we’ve worked with more and more therapists over the years, we’ve gained experience in helping all different types of practices. Many of our clients come to us as solo private practice owners. And they’re looking to get found on Google better and bring in new clients. On the other hand, some of our clients begin SEO work when their practice already has upwards of eight therapists and they want to expand even further.

SEO Strategy

While our mission at Simplified is the same for each client, the strategy we will use for each is unique. Our team of SEO Specialists takes pride in working with each practice individually to help them reach their business goals. One factor that comes into play when we discuss individualizing a long-term SEO strategy is location.

Location and SEO

Image of a person holding two puzzle pieces up. Therapists working on their private practice website can benefit from working with our company providing services for SEO for private pracitices.

Search engine optimization has a close relationship with geographic location. And it needs to be this way in order for Google to function properly. When SEO work is being done on a website, lots of energy gets put into connecting the website content with locations in order to be found by the right searchers.

With that said, if your practice has multiple locations, you may have some additional SEO work that needs to be done. And there are actually a few reasons you may decide to include multiple locations in your SEO strategy. But not all of them have to do with having two physical locations. In this blog post, I’ll share tips for optimizing your website when you are targeting more than one location.

Landing Pages for Each Location

Online Therapy

If you have been offering virtual services, as nearly all therapists have over the past year, you need an online therapy page. Let’s work with an example practice. We’ll say it’s located in Denver, Colorado, and has a few therapists also licensed in New Mexico and Utah. So the first step is to create an “online therapy in Colorado” page. This is pretty straightforward since the practice is located in Denver, CO.

The tricky part is that each location where you want to pull clients from needs its own online therapy page. So if we wanted to get clients from New Mexico and Utah to fill those therapists’ caseloads, we’ll need individual location pages for each. This would look like “online therapy in New Mexico” and “online therapy in Utah” pages. In our SEO work, we’ve found this to be the best practice in bringing in clients not residing in the practice’s physical location.

Opening a New Physical Office

Now let’s say this same practice decides to open a new physical office in Boulder, CO. Instead of just adding Boulder, CO to the website content, a new location page needs to be created. This communicates to Google and website viewers that this practice has multiple physical locations.

And we recommend including many references to locations on the new location page. This may look something like “Our counseling practice in Boulder, CO is right between the hot yoga studio (business name) and the doggy daycare (business name).”

This is great for helping your website viewers visualize where your office is. So it lessens the mental energy it takes to situate the location for them. And this strategy also helps Google understand exactly where you are located.

Location Indicators in the Footer

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Usually, when therapists start working on their website, they overlooked the footer. And this is a prime place to include location indicators! Using the above example, a practice opening a second office in Boulder, CO would need to include both locations in the footer. This may look something like “Offices located in Denver, CO and Boulder, CO and serving the entire states of Colorado, New Mexico, and Utah with online therapy.” Having a clear explanation like this helps get location information on every page, which is extremely useful in terms of showing Google where your business is.

Blog Posts and Call to Action Sections

Another tool you can use to help Google understand you have multiple locations is writing blog posts for each location. This may look like “5 date night spots from a couples therapist in Boulder, CO” or “our therapists share 4 hikes they love in Boulder, CO.” Incorporating locations into blog posts helps Google situate your business’s location.

In addition to blog posts, you can include location indicators in your call-to-action sections. An example of this may look like “We want to make it as easy as possible for you to begin family therapy! Therefore, our family therapists offer in-person counseling at our offices in Denver and Boulder as well as online family counseling sessions for anyone in the state of Colorado, Utah, and New Mexico.” This helps website viewers understand if your services are geographically accessible to them and further shows Google where your site should rank.

Focus on Ranking in One Location at a Time

When private practice owners first start working with us, we typically want to rank in one area first. It takes time for Google to trust your website and get you ranking. So for example, maybe your practice located in Denver, CO already ranks well, and you want to start ranking in Boulder, CO at your new location. Our approach is usually to focus on ranking in Denver first, then once we feel confident about your rankings, move on to the Boulder location.

Prioritizing where to rank first can be really helpful for your SEO strategy clearer in the beginning stages. We focus all of our effort gaining Google’s trust in one area. Then, as we see your SEO rankings steadily increasing or remaining stable, we will move onto the next location.  It’s easier to convince Google, “Hey since you already know we offer great information about therapy for depression in Denver, you can also now trust us to provide great information about depression to people in Boulder.”

Get Ranking and Expand Your Business

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Our hope for our clients is that by getting ranking on Google, you can reach all of your business dreams. Want to move from solo practice to group practice? Or do you want to open a second or third office? Whatever your hope is, we want to help you along the way. If you are interested in learning more about our SEO consulting services or are ready to get started, follow the easy steps below.

  1. Schedule a free 30-minute consult call.
  2. Chat with one of our SEO Specialists to learn more about our services.
  3. Start working on your site’s SEO and moving closer to reaching your dreams!

Services at Simplified SEO Consulting

For many therapists, SEO is a foreign concept. And when our founder, Jessica, started SEO work, she felt the same way! You’re not alone if you’re feeling like this marketing stuff is way over your head. And if you want to get started and take a more hands-off approach, check out our Done For You SEO Package. But if you’re more hands-on and want to learn the ins and outs, check out our DIY Online SEO Courses and Done With You Package.

About the Author

Olivia Bahr is an SEO Specialist and Content Writer here at Simplified. She received a Bachelor of Social Work from the University of Missouri in 2020 and plans to begin working toward a Master’s of Social Work in the Fall of 2021. Olivia’s experience is centered around trauma work and domestic violence. And she is passionate about women’s and LGBTQ+ issues.

We are very excited to be providing some information for trauma therapists on SEO and service pages. As some of you know many of our SEO specialists focus on SEO for trauma therapists because we have had a career or have previous experience working with abuse, trauma, and survivors of DV. Therefore, as many of you have a focus on trauma, we hope that our holistic SEO perspective when marketing to individuals dealing with trauma will provide you with insight and encourage you to not be afraid of how your content and voice come off as you speak to this clientele. 

What pages should you build-out?

Person typing on laptop in office on desk. Learning what content to build out helps seo for therapists. Learn how to find keywords to rank on a trauma page and what SEO for trauma therapists is all about here!


When building out your service pages, we typically recommend having a PTSD Treatment and Trauma Therapy page. This is because these are the most highly searched for key terms. If you niche down with survivors of abuse, homicide, first responders, or DV survivors, then we would suggest making this the focus keyword, but still including PTSD treatment and trauma therapy on the page to draw in the people looking for this service. Additionally, as therapists, we know that trauma doesn’t usually show up alone, in fact, many people dealing with trauma also deal with anxiety and depression. Therefore, creating service pages based on this focus will not only enhance your SEO because we can link back to these pages but if your clients are not entirely sure if trauma is the issue. They can at least get a brief overview of how co-occurring disorders show up. 

Use of Language on a PTSD and Trauma Page?

Sometimes when we are building out trauma pages for clients, we find that they struggle with using PTSD treatment on the page for the uncertainty that they will drive in a stream of more clinical diagnoses than they are ready to work with. However, in the SEO world, people are both searching for trauma therapy and PTSD treatment. If you’re worried about driving in the wrong clients, then realize that the keywords are what drive people to your website. The written content is what speaks to them as a person. If you don’t work with intense trauma clients, mention that in your copy. Or if your focus is on co-occurring disorders, say that too. Simply adding a subheading saying “ Who Do I work Within Trauma Therapy” will help people to know whether or not you’re the right trauma therapist for them. 

Additional Tips on Trauma Language and SEO for Trauma Therapists.

If the client uses a certain language in a session, then it is ok to add it to your copy. You’re directly speaking to the client. Listen to what you’re hearing in session, and make sure to include these pain points in your copy. Also, don’t be afraid to use trauma language, it can be frightening to know what is appropriate versus what is not, but know that it is in your best interest to just be real. For example, when it comes to people dealing with trauma, it can take many times for them to decide that abuse or an assault is not their fault. Therefore, reiterating this in your copy and in sessions is just adding to one of the many times it will take before they believe it if they ever will.

Lastly, remember that while we want to be real and authentic when talking about trauma, remember to use a person’s first language. They are a person dealing with trauma, a survivor of abuse. Acknowledge the person, not the problem first.

Keywords for a Trauma Therapy Page

Here is a list of common SEO Keywords that individuals try to rank for when working with PTSD treatment and Trauma therapy:

  • PTSD treatment
  • Trauma Therapy
  • EMDR Therapy
  • TF-CBT
  • Brainspotting
  • Somatic Experiencing
  • Complex Trauma
  • Trauma and Anxiety
  • Trauma and Depression
  • Feeling stuck
  • Trauma Therapist
  • PTSD therapy near me
  • Trauma therapy near me 
  • EMDR therapist

These are just a few examples of keywords you could rank for, but the list goes on. That is why we have specialists who can help with SEO for trauma therapists, who are here to help you break down what makes sense to rank for and what doesn’t. 

If you specialize in trauma and you have a certain modality you approach from most often, it would be helpful for your rankings to create a modalities page, breaking down in client language what they can expect being in that setting with you. Additionally, creating blog posts where you answer commonly asked questions or give a resource guide will help to better connect with the client. 

Resources to link to?

Web of connecting multicolored string showing internal links connection. Internal and external linking matters. If you're wondering what is the difference between an internal link versus an external link? And how this helps SEO for trauma therapists read more!

As many of you know, linking is a big piece of the puzzle to rank for SEO for trauma therapists. We add internal links, so for example, if you have a PTSD treatment page, then we may link to your anxiety, depression, or modality page to provide more movement in your site, but also to show Google there is a connection between the topics. This also shows to your clients that there is a connection. So if you connect to your anxiety page from a trauma page and have a subheading in each discussing the connection, your client and Google will begin to recognize the connection of the topics.

Additionally, we also suggest having at least one external link on your site. This is meant to help build up your trust flow with Google. When you connect to an already well-ranked site, this will build your site credibility. Therefore, for trauma therapists, we suggest linking to:

Make sure if you’re using these as external links, know that while they are good to link sources, don’t copy content from their site. Google recognizes duplicate content and will know who published it first, and ethically, that is just bad practice. Use the general idea and then place it in your own words. 

Blogging Helps SEO for Trauma Therapists Because You’re Able to Communicate Your Voice!

Blogging. The infamous and necessary next steps in your journey ranking for SEO for trauma therapists. Blogging is a powerful tool to connect to your ideal audience. Even if you’re a group practice that offers everything, blogging can help your particular mission and perspective be seen better. 

We encourage you to write intentional and carefully crafted blog posts to answer common questions you hear in your practice. For example, you could write an open letter to moms recovering from birth trauma. What do I say to my daughter who was raped? Or Simple things first responders can say to calm a person down in a crisis situation. Resource guides and tips are useful for your client and it gives them a glimpse into the kind of care they can expect from you as a therapist. Remember, blogging is your passion piece, so don’t be afraid to be real and talk about the tough issues. 

Picture of animated content. The connection between SEO and quality content is huge for conversion. So the more honest you're with your audience the better SEO for trauma therapists you will get. Learning what the best keywords for a trauma therapy page and writing good cornerstone content matter to rank and convert.

Write blogs for their loved ones too.

Blogs are also a great resource for the family and loved ones of people dealing with trauma. They may struggle to know how to help their child, partner, friend, or family member. By giving them some helpful tips, you can help them to process what is going on in their loved ones’ lives. They may not fully understand, but when people don’t understand a loved one’s pain, they often want answers and guidance, but by providing blogs for the whole unit, they will feel better supported and even feel like they can help their loved ones better. 

Get in Touch With Our Talented Team to Learn More About SEO for Trauma Therapists!

As trauma therapists or any mental health professional, we can make a huge impact on how people live. We can help people find freedom and feel heard maybe for the first time in their lives. If you’re uncertain how to begin communicating to people dealing with trauma that you get it, SEO is a great option. People are looking for help and they don’t know where to begin. That is where your marketing strategy of person-centered service pages and blogs will be a fantastic first step for them. Just as with SEO, asking for help takes times when you’re stuck in trauma. Many times, clients make visit your site a few times before deciding to reach out for help, so be patient with the process and know that it is working and you’re making an impact.

If you could use some support, then reach out to us for help. Our skilled and passionate team of SEO specialists who are mental health nerd sat Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps: 

  1. Schedule a consult with our Client Success Specialist 
  2. Learn more about our talented team of SEO Specialists. 
  3. Begin putting your unique voice out there and continue making the impact you desire on those around you.

Other Services offered by Simplified SEO Consulting   

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packagesonline courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today 

About the Author: As SEO specialist at Simplified, Jasmine is a seo services consultant and helps new clients become oriented to our services. If you ready to begin seo service for therapists or seo for trauma therapists, then get in touch and schedule your free consultation today!

Jasmine, an SEO Specialist, and Client Success Specialists at Simplified SEO Consulting. You may be wondering where to start with your SEO for private practice or group practices. You have come to the right place. 

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is currently beginning per practicum work soon. Currently, she serves as the Client Success Specialist in new client consults with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. Her favorite part of the job is writing copy for clients and helping them find their voice to communicate with clients how they can best serve them. 

Our Connected WorldGraphic of a computer screen with people connecting over video chat, with additional multiple connections going out to other people. This could represent the link between social media and SEO. Learn how SEO marketing for therapists can help your practice grow!

These days, you can use social media for just about anything! You can reconnect with old friends, keep up with current events, and even buy and sell through online marketplaces. But, did you know that social media can influence the SEO of your site as well? Yep! As Google has changed, so have the many factors that influence how a site may rank. So, today we are going to cover some of the ways social media can help to boost your site’s SEO!

Social Media Can Help Build Reputation & Trust

Social media offers private practice owners a wonderful place to post news, updates, and other important notifications for people to see. This can go a long way in building familiarity with your brand, what you stand for, and what your practice offers. Having this connection can help show people that you aren’t just another cookie-cutter therapy practice. You are a caring individual that offers real support! Creating an audience over time will serve as an invaluable resource as your practice grows, and more people become familiar with it. 

Creating a social media presence can also help your website gain more authority with Google as well. When people share your content, they accomplish more than just “getting the word out” But, we will discuss this a bit more later in the post. So, continue reading on!

Social Media & Marketing

Social media also allows you to make the most out of your blog posts! Developing a presence on different platforms will provide you with many opportunities to spread your content beyond your own site so that more people can see it. 

Let’s take Facebook as an example

Say you write an awesome blog post on your site, but you wish more people could see it. One way to do this might be to link that post from your practice’s own Facebook page. By doing this, you’ve accessed a whole new group of viewers. A group that might not have seen the content if it was only living on your site. By nature of being on a social platform, this “audience” is already more likely to share the post with others. So, there is a lot of potential for posts to “blow up” or “go viral” if the right people see it and share it with others.

A hand holds a hologram of the earth that is surrounded by various profiles of people. Social media and SEO can go hand in hand if used correctly. Contact Simplified SEO Consulting for strategies for SEO marketing for therapists and other services.

You can also tailor unique posts based on the platform itself. Does your practice specialize in therapy for teens? Well, creating a TikTok or Instagram post that speaks directly to that audience may be just the thing to help spark interest in the services that your practice offers. However, this can be a bit difficult to do. You will need to have a solid understanding of your ideal client, what content will be most engaging for them, and which social platforms they are likely to be on. 

Social Media May Help Keyword Rankings

When people share your post, the keywords associated with the post can also be affected as well. As high-quality content is shared by people on social media, Google will start to recognize your site as an authority on the subject due to the increased number of people viewing it. As the authority of the site grows, the more likely your site will rank better for the keywords that the post is optimized for. Google loves putting trusted, engaging content on the front page. So, social media and SEO can help out when trying to rank for more competitive keywords. 

Yet, it is worth noting that social media success will not guarantee ranking success. There are many factors that go into how Google decides the ranking of a site. This might include your location, local competition, and how relevant the content is compared to other posts. So, even though a post might go viral on a certain platform, this does not guarantee that the rankings will skyrocket for that keyword.

Build Links & Authority

We saved one of the most important aspects for last! By publishing high-quality content that people share, the likelihood of others linking to the same post increases. As a result, this means more backlinks for your site! In a way, social media success can result in a snowball effect of sorts. This can be a bit confusing, but I like to think of it like this. 

Someone sees your post and shares it. As a result, more people see & share that post. As more see the post, the chance of a site or individual with a higher authority viewing the post increases. Once an authoritative source links back to your post, this creates a high-quality backlink and helps raise the authority of your site. The more authority the site has, the more likely the site is to be ranked higher in the search results, and seen by more people. 

In Short, Success Breeds Success!A couple raise their hands in celebration as they look at their laptop. This could represent social media and SEO success. Learn more about SEO marketing for therapists and how SEO training can help your practice!

Keeping up with social media can feel like a chore at times. But understanding how to effectively use it can become a vital part of the synergy SEO marketing for therapists. Platforms like Facebook, Twitter, and Instagram can provide fun distractions and interesting ways to connect with others. But, they can also be powerful tools when used correctly.

Begin SEO Consulting Services with Simplified SEO Consulting

Our trained SEO specialists understand how to help your site rank higher on Google. We have experience working with therapists across the country and would be honored to help your practice thrive! To start SEO services, follow these simple steps:

  1. Book a free consultation
  2. Speak to one of our SEO specialists
  3. Start climbing the rankings of Google!

Other Services Offered by Simplified SEO Consulting

Simplified SEO Consulting offers multiple SEO services to help meet the unique needs of your website. Our services include DIY Online SEO Courses, Done For You SEO services, and our Done With You 12-week SEO intensive program. For more helpful info, please visit our blog!

About The Author

Sterling Humburg-Cage is a member of the 2020 graduating class from the University of Missouri. He is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist.  Sterling prides himself on helping alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support, often going the extra mile to do outside research and make sure alumni have everything they need to continue ranking well!

In SEO land, URLs have been a hot topic. There’s a lot of information that has been circulated around URLs. On top of that, URLs are more of a ‘techy’ component of SEO. URLs have a role in SEO. There are factors that contribute to having an ‘SEO-worthy‘ URL. Below are 4 things to keep in mind to achieve this.

1. URL Anatomy

To ensure that we’re all starting at the same point, let’s talk through the anatomy of a URL. To demonstrate this, the URL for one of Simplified’s blog is shown below.

https://– protocol

simplifiedseoconsulting– domain

.com- top-level domain

-signs-of-an-seo-scam- slug

As we can see, each component of the URL has a title. If we were missing any piece, we wouldn’t have a functioning URL. Instead, we would get our favorite thing: 404 error.

With that in mind,  the slug is often considered to have a larger impact on SEO than the other components. This is because you have to select the slug each time you create a new page (or post, etc).  So, take advantage of that!  Next, we’ll cover how to do this.

2.Creating an SEO-worthy URL slug

A cartoon slug is shown. This reflect optimizing your URL for SEO. Learn more about our SEO services.


When creating a URL slug, it’s important to keep SEO in mind by incorporating as many keywords and location indicators as possible. Keywords are vital in URLs for two reasons.

  1. Keywords are the words that people are searching for. If they are included in our slug, our page is more likely to show up.
  2. Google knows that users are searching for these terms. So, there’s a better chance that Google will boost your site higher than other sites that have ‘irrelevant’ words in the slug.

You’re probably wondering what this looks like in real life.

Let’s think about an online therapy page for a clinical practice in Texas. After doing some keyword research, here are the results that I found.

The results indicate that “online therapy” has the highest search volume (5,300 searches over the last 30 days). ‘Online counseling’ is the second highest (1,900 searches in the last 30 days).

Another option is ‘teletherapy.’ However, the keyword research shows that significantly fewer people are searching for ‘teletherapy.’ According to the tool we use for keyword research, approximately 900 people in all of Texas have searched for ‘teletherapy’ over the last 30 days.

So. . .

With all of this in mind, it would make the most sense for us to include ‘online therapy in Texas’ in the slug for our page. This is because it has the highest search volume compared to all of the other keywords we could have included. Again, keywords are vital to SEO as they are the words that are searched the most by our ideal clients.

3. Make sure to remove special characters and numbers

A cartoon trash can is shown. This reflects concepts of URL SEO. Learn more about our SEO services.

Special characters include backlashes, square brackets, space, exclamation, double quote, number sign, and other characters. The Internet Engineering Task Force refers to these characters as unsafe characters if they are in a URL. These characters are considered unsafe for a variety of reasons. These are considered unsafe because these characters have other “jobs” for coding. If they are used incorrectly, it can result in your URL not operating correctly. This can result in a critical error on your site. And, unfortunately, critical errors can have a significantly negative impact on SEO.

Overall, the big takeaway is that it’s best not to add anything besides letters (and maybe numbers- if it makes sense).

4. Changing existing URLs.

So, there’s a good chance that you’re reading this blog and panicking a little bit. You’re probably thinking about some of the URLs on your site that don’t follow the rules discussed in this blog. So, you might as well change them and fix the problem, right?

Eh, not exactly.

Changing URLs is tricky and it has to be done correctly.  Unfortunately, changing a URL can so easily be done incorrectly. To change a URL correctly requires a few things. One of those things is 301-redirect. A 301 redirect permanent redirect that passes full ranking power to the redirected page. This way, users are still able to access all of the pages on your site. Think of this as moving to a different address. When you move, you should provide your new address to the post office so your mail is sent to you. Because if it isn’t,  you could miss something really important.

An additional consideration to be mindful of is the impact that this can have on your SEO.

Graphs are shown. This relates to concepts of URL SEO. Learn more about how we boost SEO for therapists.

It is not uncommon for SEO to drop after this change happens. This is because Google will likely take a little while to ‘readjust’ to your URL for that page. Essentially, to give you the SEO credit for your page. It may take a little while for Google to associate and adjust to the new URL. So, we often advise our clients that their SEO may bounce around for a while. However, it doesn’t have to be all doom and gloom! Changing your URL properly can be beneficial in the end. Of course, if all the things are done the way they should be. If you’re considering this, we encourage you to seek out a professional who can point you in the right direction.

I hope you learned a thing or two about URLs!

At Simplified, our goal is to help you establish SEO in the manner that fits your goals the best. For some, that will be getting to know all things URLs! With that in mind, our SEO Specialists would love to help you dream and scheme of where your SEO journey is heading. Our SEO Specialists have a variety of different experiences and can bring this to the table! We offer a variety of different services, including Done For You and Done With You services. If you’d like to get the SEO party started, follow these steps:

  1. Schedule a free 30-minute consultation with us. 
  2. Get to know our team of highly skilled and experienced SEO specialists.
  3. Add the skill of URL optimization to your toolbelt!

Other Helpful SEO Blogs

3 signs of an SEO scam

Psychology and SEO

Who should optimize their own websites?

3 reasons to track data related to SEO

Why SEO is a great long-term business investment 

How long does SEO take?

6 ways to maintain SEO for therapists when you already rank well

SEO for therapists: a comprehensive guide

Guide to blogging to improve SEO for therapists

Ethical SEO for mental health professionals

About the Author

Alyssa has been a member of the Simplified family for the past year. And, is now stepping into a role providing training and additional support for folks learning SEO. A recent MSW graduate, Alyssa loves the world of mental health and technology. In addition, Alyssa has a growing interest in using social media to grow a practicethe importance of live feed, and building backlinks. She wrote a two-part blog post series about the importance of blogging for SEO. This series addressed the importance of blogging and original content. In addition, she is co-hosting a blogging masterclass that will soon be available for purchase. Stick around for some more hands-on opportunities!