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On-Page SEO for Therapists, Psychiatrists & Mental Health Providers

On page SEO is one of the most important aspects of getting a website to rank well on Google. It involves optimizing your website so that Google understands what your website is about, and ranks it higher in search engine results pages (SERPs). There are many different on page SEO techniques that you can use, but we will discuss some of the most common ones that we recommend private practice owners target in their SEO efforts in this blog post.

What is On-Page SEO?

So…let’s start with the basics. What is on-page SEO?  On-page SEO is the practice of optimizing content on your website (service pages, your home page, your blogs, etc) for search engines. I like to think of it as what you do to make it crystal clear to Google what your page is about. You’re demonstrating to Google the value your page offers to website visitors looking for information ona specific topic.

On-Page SEO as Part of Your Bigger SEO Plan

When I first started optimizing therapist websites 5.5 years ago, we were able to add a few specific service pages to a website, do a little on page SEO (even with very imperfect keyword research) and the site would start ranking well.

SEO is a bit more complicated now as more and more people in the mental health field are taking the time to create a comprehensive SEO plan. Your on page optimization should be part of a larger SEO strategy that includes keyword research, off-page optimization (link building, guest blogging, etc), local SEO (including both on and off page elements) and technical elements as well.

However, I still find that On-Page SEO is a critical piece of the puzzle. And if you do everything else but don’t do On-Page SEO, Google will come to trust your website more but won’t have a solid understanding of what your page is about. Therefore, without solid on-page SEO you’ll never rank as well as you could.

Specific On-Page Techniques Private Practice Owners Should be Using

Some on-page SEO things you may want to work on if you’re optimizing a specific page of your website:

High Quality Contentgreat content writing word cloud in a art sketchbook with a cup of coffee - business writing and content marketing concept

Great content! First and foremost, make sure you have quality content on the page that really provides valuable information to website visitors! Google likes content that is well written, relevant to the topic and comprehensive.

Title Tag & Meta Descriptions

Make sure you have a unique title tag and meta description for the page. This is what will show up in search engine results pages, which can help draw people to click on your link over someone else’s. We’ve written a lot of blog posts about this in the past including a recent one with examples of how you might write these for various pages of your site.

Headers (H1, H2 etc.)

Make strategic use of headings & subheadings. Google uses the H1, H2, etc tags to “figure out” what your page is about. Each page of your website should generally have one “H1” or title of the page. Then, the page will be divided into several H2s and possibly use some H3s.

H2s should be a short description of what’s below that. For example, on this page an H2 is “Specific On-Page SEO Techniques Private Practice Owners.” As Google would assume, the section goes on to describe specific on-page SEO techniques.

Then, you’ll notice that I am using H3s on this post to describe sub-topics. For example, this particular section has an Level 3 heading, or an H3, that reads “Headers (H1, H2 etc.).

Photo of a child on a frozen lake representing how a Canadian therapist might carefully choose a hopeful photo such as this one as part of their on page optimization plan. Carefully choosing & optimizing photos is a great on-page SEO strategy.Use Photos Strategically

Use photos to break up text and illustrate points. However, it’s important to make sure the photo file size isn’t too big as that can slow a page down. Additionally, you can get more “SEO juice” from photos if you make sure to name the photo file something relevant to the topic and include ta keyword phrase in the Alt tag for each photo.

Use Keywords

Naturally include keywords a couple of times on the page. However, make sure it’s natural and doesn’t compromise the quality of the content. I think people can get overly stressed about this. My advice is to write the page without worrying about keywords. Then, go back through the page and see if there’s a natural way to include your keywords.

Consider Readability: Is Your Page Easy to Read?

Make sure your website is easy to read. This is a huge issue we see on private practice websites. People want to fit as much information as possible into a small space. And, you really know what you are talking about. So, it’s easy to fall into the trap of using words that the average person may not understand.

When I talk about readability, some people immediately respond, “But my ideal clients are educated.” That may be true. However, YOU are the expert at mental health at the moment. So, even if they have a Ph.D, if it’s not in psychology, then they may have trouble understanding some of the words you use.

So, make sure to use language that is easy for everyone to understand and break up text with images and other visuals.

Internal Linking

If you have other relevant content on your website, link to it from the page you are working on. This is an important part of creating content that Google loves. By linking to other pages, you’re helping organize your website in a way that Google can understand. Additionally, internal Links help point people who do visit your website to other pages of your site. The more they read on your site, the more likely they are to become a client.

External Linking

This is similar to internal linking, but you will be finding other websites to link to. This will help Google understand the topic of your page and give your website “social proof” that other sites are talking about the same topic.

So, I generally recommend using one or two external links when it’s appropriate. Just make sure they are to other authoritative websites and that they open in a new window

Take On-Page SEO One Step at a Time

On-page SEO can seem overwhelming. But, the best way to tackle it is one page at a time. Just focus on making each page of your website the best it can be in terms of SEO. That way, when visitors arrive at your page, they will find helpful and relevant content that is easy to read and navigate.

This may only be one component of your SEO plan, but it’s a really important one. So, take some time to make sure key pages on your site are fully optimized. It will be worth it in the long run!

On-Page SEO Training on a Cruise This JulyPhoto of a princess cruise outside Vancouver, Canada representing the princess cruise we'll bring private practice owners on from LA to Hawaii in July. We'll focus on teaching private practice owners on-page SEO in training sessions.

Have trouble finding the time to optimize? Or maybe you find yourself feeling stuck or overwhelmed by the process. We are offering a really unique SEO training experience this July. The number one concern we’ve heard from our training clients is that they have trouble finding the time to put into practice what we teach. So…we’re looking to solve that problem. We’re asking that you set aside a little time to focus really intently on learning these techniques, applying them and receiving quick feedback from us.

Join us for a 14-day SEO training cruise leaving out of LA, visiting 4 Hawaiian Islands and a final stop in Mexico. We’ll have ten days at sea where you’ll receive lots of training. Danica and I will go more depth than we’ve ever gone before teaching you on-page SEO techniques with real time feedback and lots of 1:1 support. Then, you’ll have the added benefit of some amazing digital marketing training and support from our friend Ernesto who is a true expert on video marketing, social media and more for therapists and mental health professionals.

Can’t make it on the cruise? We’ll be sad to miss you. We do offer a variety of other SEO training opportunities including affordable DIY courses, small group intensives each semester, various webinars on specific SEO topics & an individualized 12-week training program.

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Using the GoDaddy platform for your Private Practice Website SEO (Search Engine Optimization)

With all the platforms for creating and maintaining websites, it can be overwhelming to decide which will be the best for your private practice website and its SEO. Often we are asked which website builders we prefer, and much like anything else, they all have Pros and Cons. For those of you looking to invest in GoDaddy or already have, this blog is for you! 

How to choose the best hosting option for your Private Practice Website

The importance of search engine optimization (SEO) cannot be overstated. Search engines rely on SEO to find our websites, which means that it’s essential to understand precisely what it is and how it can benefit your private practice in Arkansas, Online, and beyond! Finding ways to utilize SEO for your website and career can be the best decision you make for yourself. 

 

First of all, it’s important to know that with GoDaddy, you have the option of:

Image of a woman looking at a computer while talking on the phone. This represents how SEO services for therapists are a call away when you need them, reach out to us today!

Hosting your URL on GoDaddy with another platform’s website builder.
OR
Hosting & Using GoDaddys’ Website builder for your site. (Free and Paid options)  
 For a lot of people, competitive pricing is an essential factor when selecting a provider. As a domain registrar and web hosting company, GoDaddy is a very well-known brand. Aside from registrars, they also provide their customers with web hosting, website builders, and email services. 

If you are a GoDaddy customer but don’t use their website builder, you need to get your SEO up to speed with the platform your website is built on. 

Does GoDaddys Website Builder boost SEO rankings for an Online Private Practice Website?

As far as website building is concerned, GoDaddy has one of the more user-friendly interfaces available. This hosting service comes with a very simple and intuitive graphical interface. This is designed to cater to beginners since you don’t have to have great coding skills to get started publishing and managing your website.

However, web administrators seeking more control can encounter problems when it comes to email addresses, database files, and memory. When trying to navigate the GoDaddy policies regarding web forms, wikis, and auto-generated content, you will find that you will need to put more effort into it. There are a number of other hosting services that have fewer restrictions on their use.

The Rundown on GoDaddys’ Digital Marketing Suite 

GoDaddy provides a tool that costs $6.99 per month and analyzes your website for keyword and phrase suggestions. You can ‘start for free’  and use it for more than SEO with social media content templates and related content to provide support in getting traffic for your private practice.Image of a typewriter and a notepad with the word "blog'. Blogs are important additions to your SEO and we can help with that! Let our SEO experts help your Private Practice Website today! Even though this tool is helpful and can be used to make a difference, it has some limitations. This is likely why they also offer SEO services as part of one of their packages. It is without saying that at Simplified SEO Consulting, we recommend hiring us if you need Search Engine Optimization services for your private practice. This is because we help mental health professionals focus on the clients they want to attract. In contrast, GoDaddy provides services in a generic manner that primarily targets getting website views rather than booking clients.

After completing the suggested changes, such as changing your homepage title to include a keyword, you can track your website’s search rankings on the Search Engine Optimization dashboard after implementing these changes.

 

You specialize in mental health, and so should the SEO experts you lean on for advice and support. 

 

Using WordPress and GoDaddy for your online Private Practice Website 

WordPress and GoDaddy have partnered to offer users WordPress hosting plans. With their auto-install Quick Start Wizard, you can get started quickly with the creation of your website. 

In the event that you already have a WordPress site that you would like to migrate to GoDaddy, it may take some technical expertise. Even experienced website owners may find it challenging to follow the steps for moving a WordPress website to GoDaddy, even though there are step-by-step instructions. WordPress has its own SEO tools and tips that can be used to optimize your service pages or blog posts. 

 

Person at the computer representing the private practice website owners we help on daily basis. Reach out to us today!   The Summary:

 Many people have criticized the GoDaddy company because of its marketing tactics, aggressive up-selling practices, and poor customer service. Because of its affordability, brand recognition, and comprehensive set of tools, it has become a popular choice for users.

Owners of small private practices with very limited technical expertise can easily register a domain name and build a website with relative ease, but making use of GoDaddy’s hosting services may not be the most appropriate choice for Search Engine Optimization (SEO). The majority of our clients use WordPress or Squarespace to build their websites. We have found that these two platforms make it easily possible to implement search engine optimization techniques.  

 

Fun Fact: SEO is a millennial! It was created in the mid-90s. 

 

SEO Marketing for Therapists & Counselors Made Simple!

To begin working with Simplified, follow these three simple steps:

  1. Book a Session with Simplified SEO Consulting
  2. Learn about SEO Consulting for Therapists
  3. Take a breath and relax, knowing your SEO is handled!

Other Services at Simplified SEO Consulting:

We can also help if you need other types of support! We offer a variety of training options to meet your needs, including a 12-week training program, small group intensives, and courses. If you are ready to start using SEO, or you are planning to move your site or redesign your site, then the strategy session may be an excellent option for you. We can also assist you with our Done for You Program if you want to work with a dedicated and skilled team of professionals.

 

About the Author

Amber has a BA in Psychology at APU and is working towards her MA in Psychology at SNHU while working with the best team in the world, Simplified SEO Consulting. She is a mother, animal & space enthusiast, and public relations volunteer at a fine arts nonprofit who enjoys helping others succeed.

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Page Depth: What It Is And Why It Matters

In the world of SEO, there are many terms that describe what effect our website and the users who click on it. But what do they really mean? These terms can be really overwhelming, but understanding them can help you boost your website rankings. Page depth can be crucial if you want certain pages to rank and they aren’t. In this post, you’ll learn about the term page depth, what it is, and why it matters when it comes to SEO.

Photo of nails with coloful string attached to them connecting each nail. Interested in how many pages users look at on your website? Discover how page depth can help you.

What is Page Depth?

Page depth helps calculate the average number of pages a user visits on your website during one session. Page depth can also be measured as how many clicks it takes for a user who is visiting your website, to get from your homepage to reach a specific page using the shortest path. The homepage always has a page depth of one, while a page directly linked from the home page will have a page depth of two. Anything after that is a depth of three or more with the number of clicks it takes to reach that specific page.

With a page depth of three or more the pages are more than likely going to perform poorly. This is due to search engines, such as Google, having a hard time crawling the pages. With search engines having a harder time crawling these pages, they will also have a lower page rank.

Why Does Page Depth Matter?

Page depth matters because if it takes a user more than three clicks to be reached, then search engines will have a harder time crawling the page. This will cause the page to perform poorly and have less engagement compared to other pages found within two clicks.

These pages will also rank lower as the search engine crawlers won’t check or even find them as often as pages that have a typical depth of two. If Google sees that a certain page is taking three or more clicks to reach, it may see it as less important than other pages on your site that can be reached in fewer clicks.

Photo of a cartoon graph showing an upward trend with two cartoon characters on their phone and laptop. Interested in learning about page depth? Learn what page depth is and how it works here.

Ways to Improve Your Site Structure So Pages Can Be Reached

Improving your site structure makes it easier for the user to navigate. It can be very important, as it keeps a user intrigued with your content without any distractions. With an easier-to-use site, users have a more enjoyable experience and want to continue to use your site if they find the content you have intriguing them. Here are a few ways you can help improve your site structure: 

Use Internal Linking

When you use internal links, you can help lower the number of clicks it takes to reach a specific page. These links help provide additional content and easy access to the new page the user will navigate to. Internal links also help provide a better user experience and can keep a user interested in your content. Using internal links is also valuable to your search rankings as it can help boost your site. This is because it provides page authority for the important pages on your site. Using anchor-rich text when adding internal links also gives search engines easy access to navigate your page.

Utilize Breadcrumbs

By using breadcrumbs, you give the user an easy way for them to know where they are on your website. You can have breadcrumbs on your site that create a navigation bar to help the user see where they’ve navigated and how they can navigate back to their original page. The breadcrumbs can help the user view the categories of the site as well so they have the opportunity to navigate to another page.

Make Sure Photos Are Compressed

When you add photos to your site, make sure you have compressed your pictures. If you don’t compress your photos before adding them they might keep your page from loading. We know from experience when a page or site takes too long to load, we’re more likely to exit and find another site. Compressing photos is an easy way to ensure your page loads quickly. The website tinypng.com is a great (and free!) tool when compressing photos.

Photo of an older woman taking notes from her laptop with paper and a pencil. Learn how to improve your site structure and improve your SEO with page depth.

Learning new SEO terms can be challenging. But the terms you learn are important as they help you figure out what users need when they access your site. Like the term page depth, you begin to learn little things that maintain your website ranking, and help search engines such as Google, notice more of the pages on your site and help with page ranking. Once you understand page depth you can help make your website a more enjoyable experience to keep users interested in viewing other pages on your site.

Learn How To Improve Your Rankings With Simplified SEO Consulting

Our team at Simplified SEO Consulting wants to help you learn all you can when it comes to getting the right clients to view your page. Having guidance in your SEO journey is important for both you and your website to ensure you get the right users to your site. To start your SEO journey follow these three simple steps:

  1. Apply to work with us on your SEO
  2. Meet with one of our Skilled SEO Specialists
  3. Begin SEO Services for Therapists

Other Services Offered With Simplified SEO Consulting

Looking for a different way we might be able to support you? Our team at Simplified wants to support you no matter what your SEO journey is. We offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips and guides to SEO!

About the Author: Photo of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.

Brianna is a Mental Health SEO Specialist at Simplified SEO Consulting. At Simplified, Brianna enjoys optimizing websites and interacting with her clients to help them achieve their SEO goals. Her goal while working with our clients is to ensure they enjoy their SEO journey and to help them understand how the SEO process works.

 

Looking for extra support? Schedule a consult with the consulting team to see who can help you and how.

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Examples of Meta Descriptions for a Sample Therapist Website

Meta descriptions are often overlooked on websites, but they are a very important part of your website’s SEO. This is especially true for private practice websites. A good meta description can entice people to click through to your website, and a bad one can cause them to skip over you entirely. In this blog post, we will give specific examples of effective meta descriptions for a therapist’s website.

Tips for Writing Great Meta Descriptions

– Keep it brief. Aim for less than 155 characters, as that is the maximum number of characters Google will display in search results.

– Make sure your description is relevant to the page content. You don’t want readers clicking on a page only to be disappointed with what they find upon entering the website.

– Don’t include too many keywords, as this does not look natural. Instead, focus on making the meta description sound appealing and informative to readers while naturally incorporating a couple of the top keywords you’re targeting on that page.

To illustrate these points further, I’ve provided some examples of what a good meta description could look like for a sample website.  For this illustration, all of these examples will be for a private practice that specializes in treating eating disorders in Bismarck, North Dakota.

Sample Meta Descriptions

I have often heard that  the best way to learn is by example, so with that in mind here are some examples of meta descriptions our SEO clients could use on their website:

Home Page Meta Description Example:

Title Tag: The Hope Eating Disorder Recovery Center | Treatment for Anorexia, Bulimia, Binge Eating Disorder | Bismarck, North Dakota

Meta Description: The Hope Eating Disorder Recovery Center is a counseling center that offers effective eating disorder treatment with experienced Eating Disorder Therapists to treat anorexia, bulimia, binge eating disorder & other eating disorders.

You can see more examples of meta descriptions for a private practice website homepage here.

A Specific Therapist’s About Page Example:

Title Tag: Meet Dr. Bruno Madrigal, The Hope Eating Disorder Recovery Center |Bismarck, ND

Meta Description: Dr. Bruno Madrigal is an eating disorder therapist who specializes in the treatment of eating disorders. He has extensive training in DBT, family-based therapy, CBT & interpersonal psychotherapy to help his clients recover.

You can see more examples of meta descriptions for a therapist about page here.

An “Our Office” Example:

Title Tag: Directions to Our Office, The Hope Eating Disorder Recovery Center in Bismarck, ND

Meta Description: If you’re looking for treatment for an eating disorder, Our Office, The Hope Eating Disorder Recovery Center in Bismarck, ND can help. Located just 5 minutes from Sanford Medical Center, we offer eating disorder treatments that work.

Two Blog Post Examples

Title Tag: Signs Your Teen Has Binge Eating Disorder

Meta Description: Do you know the signs of binge eating disorder in teenagers? Learn what to look for and how to get help if your teen is struggling. Licensed Professional Counselor Nala Rafiki at The Hope Eating Disorder Recovery Center in Bismarck, ND offers tips and advice.

Title Tag: Introduction to Types of Eating Disorders

Meta Description: This post provides an introduction to the five types of eating disorders: anorexia nervosa, bulimia, binge eating disorder, pica, and rumination disorder.

You can see more examples of meta descriptions for mental health blog posts here.

Begin Writing Your Meta Descriptions

Ok, so hopefully that gives you a bit of a picture of what a good meta description looks like on a private practice or mental health-related business’ website.  In short, think of your meta descriptions as an opportunity to entice readers and provide accurate information about the page content at the same time. Keep it brief, relevant and informative, but also make sure it’s interesting enough to draw people in!

More SEO Help for Therapists, Psychiatrists & Private Practice Owners

If you need more help optimizing your website for search engine results, we offer comprehensive SEO services for mental health-related businesses. We believe your ideal clients are looking for you. They deserve your help. But first, they have to find you.

To get started, simply schedule a time to chat with one of our team about which one of our SEO services would be the best fit for your practice.

Good luck with your meta description writing efforts! I’m sure your website visitors will thank you for it!

About the Author

Jessica Tappana is a private practice owner herself. Additionally, she is an SEO consultant specializing in helping healthcare professionals, private practice owners and therapists rank higher in search engine results. With over 5 years of experience in digital marketing & over 13 in the mental health field, she’s seen firsthand how effective SEO can be for a private practice business. Jessica is passionate about helping her clients succeed online, so they can reach more people and help them get the help they need. She hires team members who are just as passionate about mental health and her team invests substantial amounts in making sure every team member is trained in the current best practices for online marketing in the field of mental health.

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How Much to Spend on SEO Part 2

When it comes to investment in SEO for therapists, mental health professionals need to consider the return on investment. Investing in SEO can be a great way to boost clientele and reach more potential clients. With that said, there are some basic principles to follow when determining how much investment is necessary.Magnifying glass with colored arrows pointing to SEO strategy. If you are a mental health professional looking for SEO for therapists, SEO for psychologists, or SEO for counselors, you are in the right place. Learn about what factors influence how much to spend in SEO.

SEO for Therapists: Consider Location, Competition, Size

First of all, depending on your industry and the size of your practice, you should consider what budget to set for your SEO investment. You may want to invest more heavily if you have a more extensive practice or specialize in a certain area of mental health. Often we see clinicians in more competitive and populated areas. What we know about SEO is that it is getting more and more competitive. Therefore, we know that it’s taking longer to get results in the field compared to how it was a few years ago. It is possible to get results and we have seen that time and time again. However, doing more content, building backlinks, and blogging regularly is often one of the best ways to ensure the success you are looking for.

Recognize How Much You Know and What You Are Willing to Learn

The second consideration is how well-versed you are in SEO tactics. If you don’t have much knowledge about SEO, you may want to invest in consulting services or hire someone who specializes in SEO. By investing upfront, you will be able to save money in the long run by improving your visibility and rankings on search engines. The truth is that SEO specialists especially highly specialized ones like our team train extensively to understand the lay of the land in every state.

We also know that SEO is constantly changing, which means we are constantly learning and adjusting. With that being said, we want to invest in our employees like you want to invest in yours. Therefore, know that SEO will cost a lot, but not for nothing. We strive to inform, educate, collaborate, and provide the highest quality of care to our clients, just as we know you do too!

Investing in SEO for Therapists Means Investing Time!SEO strategy map. If you are a mental health professional looking for SEO for therapists, SEO for psychologists, or SEO for counselors, you are in the right place. Learn about what factors influence how much to spend in SEO.

Thirdly, you need to consider how much time and effort you are willing to put into SEO investment. If you don’t have the time to research and implement strategies, you may want to outsource the task.

Additionally, if you are a small practice, you might have more success by investing in specific services such as content creation or link building. This is because if you are a postpartum clinician versus a generalist practice, you are more likely to have more clarity ranking on the Google search engine. It doesn’t mean that you won’t be competitive, but you are more focused which will help in the long term.

if you are a generalist or group practice with many niches, to be honest, as SEO changes so have our strategy. That means you may want to think about who you’re trying to get full within six months and that may mean focusing heavily on 3 niches, blogging, and building backlinks, then going back and focusing on additional niches.

What Results Do You Want with Your Investment in SEO for Therapists?

Finally, consider what kind of results you expect from your investment. Are you looking for immediate returns? Or are you more focused on long-term gains? Plan out what investment you are willing to make upfront and then track your results as you go along. The truth is that SEO will never be a quick fix to get in clients, that was never its intended purpose, however, if you are looking to sustain organic traffic, it is the most cost-efficient long-haul investment.

What’s Next?Yellow arrow pointing to SEO increases. If you are a mental health professional looking for SEO for therapists, SEO for psychologists, or SEO for counselors, you are in the right place. Learn about what factors influence how much to spend in SEO.

Now that you have some of the basics of investing in SEO, stay tuned for the last part of this series on investing in SEO. We are going to talk about getting the best return on investment by doing SEO yourself versus having a company optimize for you. Be sure to check out part 1 if you haven’t read it yet.

Start Getting the SEO Support You Need!

Our team would love to consult with you. If you want to learn more, you are in the right place. Contact us today to learn more about our services and start growing your private pay clients today! To start with our SEO Specialists and Trainers, follow these simple steps:

  1. Book a Consult with a Member of Our Consultation Team
  2. Learn About Our Skilled SEO Specialists and Trainers
  3. Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting

Jasmine, a Training and Consulting Specialist. Are you looking support with SEO consulting? We can help. Schedule a consult and learn more about large scale seo.

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, high achievers, and much more. Schedule a consult soon!

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SEO Marketing for Therapists: Guide to How Backlinks Work

Of the many things that Search Engine Optimization (SEO) brings, confusion is definitely one of them while how backlinks work… is not. 

Photo of Laptop and Glasses. Representing a mental health professional looking to research about backlinks and learn seo online If you are looking for help, click here!

What are Backlinks? Understanding How Backlinks Work. 

Whether you’re linking to another website or your own site is being linked to, linking is a critical part of search engine optimization (SEO). Backlinks result from a website linking to your website. In most cases, if you’re mentioned in a blog post or a web article, your website will link back to it. This is usually because the two websites are somehow connected. For example, they may be related based on the content they provide.

More Information About How Backlinks Work. 

An authoritative, trustworthy source provides information regarding a topic through a backlink. Consequently, the website becomes more reliable and a ‘backlink’ is created. It’s important to know how backlinks work to determine a website’s credibility and trustworthiness. 

As a mental health professional, it is important to portray the quality of care provided to clients through your website. That may be their first impression of your business, and the deciding factor as to whether they would like to backlink to your site. Consequently, your site will receive a lot more traffic as well as improved ranking in search engine results because Google knows it is trustworthy.

Photo of a laptop with SEO requirements. Are you overwhelmed by trying to understand how backlinks work? Learn SEO for online therapist websites here!

What type of backlinks does a site need?  

Getting effective backlinks becomes more challenging as backlinks come in different quality levels. While it is true, you want more backlinks. However, Google is more likely to trust a quality backlink from a news site or a university website than a link from a new site. 

It is easy to get confused when it comes to the difference between follow and Nofollow links. How a website treats those links is also crucial since it can determine how search engines will treat those links. The focus here is on the relationship between Follow and Nofollow links and your site.

What are Follow links? How are they impacting your SEO?

The use of follow links is one of the best ways to improve a website’s domain authority or domain rating which in turn, enhances keyword ranking. This is accomplished by passing the authority of the origin site to the destination site.

Fun Fact: In the web world, this passing of authority is known as “link juice.”

What are NoFollow links? Do they do anything to your SEO?

Nofollow links do not help rankings and don’t pass authority on to the website they are linking to. These links do not benefit SEO. Examples of these links are ones that are posted on Facebook posts. 

However! It’s normal for a site to have a healthy mix of both types of backlinks and that’s what Search Engines look for, the useful, normal sites that people are more likely to search for. Having NoFollow links is still a great way to connect with potential clients. 

What is the purpose of a NoFollow link in How Backlinks Work?

Getting NoFollow links isn’t a bad thing! Despite not giving you SEO benefits like Follow links, you can get traffic to your website and diversify your backlink portfolio with NoFollow links. 

Hyperlinks with the rel=”NoFollow” attribute are not indexed in Google results if they have this attribute. But, this isn’t a negative vote for the site. Instead, it is a way to prevent other people from attempting to raise their own search engine rankings by commenting on related blogs.

Fun Fact: Google implemented this as a response to website owners’ complaints about comment spam and unfair SEO tactics in September 2005.  

 

How can you tell if a link is either Follow or NoFollow?  

Short Answer? You can’t unless you’re looking at the HTML coding itself. 

The easiest way to determine if a link is follow or nofollow is to inspect the link in the browser and check the HTML code within the link.

Infographic of Follow and NoFollow Links. Confused about how backlinks work? Read more here to get your SEO training for your mental health private practice!

A Follow link looks like this:

<a href=”https://simplifiedSEOconsulting.com”>Simplified SEO Consulting</a>

A NoFollow link looks like this:

<a href=”https://simplifiedSEOconsulting.com” rel=”nofollow”>Simplified SEO Consulting</a>

How do I find the HTML coding?

You can perform this task by right-clicking on the link anchor text of that link and selecting “Inspect element” or “Inspect” (depending on your browser). 

If you’re using Chrome, you can press Ctrl+Shift+I when you are at the URL you are investigating. 

Lastly, there are options for applications that you can add to your web browser to reveal what links are Follow or NoFollow. 

What types of content are generally NoFollow?

Any type of content can be NoFollow if the HTML coding is adjusted to make it do so.
However, these inbound links below tend to be NoFollow: 

  • Social Media Posts and Comments
  • Forum Post Links (User Generated Content etc) 
  • Press Releases 
  • Widget links 

And, these outbound links usually are NoFollow too: 

  • Wikipedia
  • Youtube
  • Reddit

Fun Fact: Any paid backlinks should be NoFollow according to Google’s Search Central Guidelines.

The Summary of How Backlinks Work

As far as SEO is concerned and how backlinks work, Follow links provide authority to a website, whereas NoFollow links do not. Having both types of links within the content is expected for a site to be considered genuine. Search engines will look at sites that lack that healthy balance and perhaps take them offline if they find their backlink tactics suspicious. Finding other mental health sites that relate to your content is an important tactic for Search Engine Optimization.

If you’re feeling overwhelmed reading this, we can help! We will lead you through navigating the world of the internet as you build a private practice therapy office. Our team of highly skilled mental health SEO specialists can take care of all the things you need to do for SEO.

SEO Marketing for Therapists & Counselors Made Simple!

To begin working with Simplified, follow these three simple steps:

  1. Book a Session with Simplified SEO Consulting
  2. Learn about SEO Consulting for Therapists
  3. Take a breath and relax, knowing your SEO is handled!

Other Services at Simplified SEO Consulting:

We can also help if you need other types of support! We offer a variety of training options to meet your needs, including a 12-week training program, small group intensives, and courses. If you are ready to start using SEO, or you are planning to move your site or redesign your site, then the strategy session may be a great option for you. We can also assist you with our Done for You Program if you are looking to work with a dedicated and skilled team of professionals.

 

About the Author

Amber has a BA in Psychology and is currently working towards her MA in Psychology while working with the best team in the world, Simplified SEO Consulting. She is a mother, animal enthusiast, public relations volunteer at a fine arts nonprofit who enjoys helping others succeed.

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How Data Fluctuation Helps Google Establish Trust With Your Website

Are you working on your SEO and started to notice changes in the data on your website? Have you noticed data fluctuation in your data between high and low and you’re not sure why? We’ve all been there. Your data had started to climb and you were excited that your page had begun to rank higher in Google’s search results. But a week later your back down where you started and not ranking as high for some key terms.

You’re probably wondering, why is this happening to my site. In this blog post, you’ll learn how and why your website’s rankings are changing and what you can do to fix them.

What Is Data Fluctuation and How Are They Affecting my SEO?

Data fluctuation happens to every website on Google. It is a normal process that helps Google understand your website and what your content represents. Since Google is a top search engine it continually comes out with new algorithms to update and improve itself. These algorithm updates cause your SEO to fluctuate as it builds trust with your website and understands what content you are representing. For more information, here is a blog post on Google Analytics to help you better understand them.Photo of a phone screen showing google analytics. Struggling with the data fluctuations on your website? Learn about Google Analytics to know why your data is fluctuating.

In this case, don’t sweat the small data fluctuations, it usually changes daily. Data fluctuations affect your SEO daily when they fall or continually rise. As Google builds trust with your website, you will start to see your data increase because Google understands what content you are trying to convey. Data fluctuations may be helpful to your page or can make them fall, it just depends on how much Google knows and trusts your site.

Is Pogo-Sticking Affecting My Data?

Pogo-sticking is very common with search users. When a user enters a site from the Search Engine Results Page (SERP) and then quickly leaves to go back to the SERP they are pogo-sticking. From an SEO perspective, pogo-sticking can seem a little worrisome but for SEO reasons, Google isn’t worried about it. Some ways you can keep someone from pogo-sticking from your site would be to have engaging content, make sure your page is clear and concise, ensure that it is visually appealing, use relevant internal links, and keep your content up to date. 

Pinging and What It Means in SEO

Pinging refers to the submission of a page to alert search engines that your pages have changed on your site. This helps inform the search engine crawlers that you may have new content or changed one of your pages and what information actually appears on your website. Pinging is important or else search engines wouldn’t be aware of new changes in your site when you are trying to improve your SEO. Any new updates or changes should help benefit your site.Photo of a cartoon graphic with an arrow pointing up. This photo shows how data can fluctuate on Google over time as it builds trust with your website.

Don’t Give Up on Your SEO Because of Data Fluctuation

Data fluctuation is normal and shouldn’t always be worrisome. If your data starts to decrease, take what you’ve learned and apply it to your site to start seeing changes in your data. This should continually improve your data as well as gain trust over time with the search engine. 

Learn How To Improve Your Website With Simplified SEO Consulting

Our team at Simplified SEO Consulting wants to guide you in the right direction when it comes to improving your data and getting the right clients to view your page. Having guidance in your SEO journey is important for your website’s journey and we understand. To start your SEO journey follow these three simple steps:

  1. Apply to work with us on your SEO
  2. Meet With One of Our Skilled SEO Specialists
  3. Begin SEO Services for Therapists

Photo of a cartoon graphic with cartoon characters around a laptop screen showing data. Unsure why your data fluctuates? Learn here why data fluctuations are important to building trust with Google.

Other Services Offered With Simplified SEO Consulting

Looking for a different way we might be able to support you? Simplified wants to support you no matter what your SEO journey is. We offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips and guides to SEO!

About the Author:

Brianna is a Mental health SEO Specialist at Simplified SEO Consulting. At Simplified, Brianna enjoys optimizing websites and interacting withPhoto of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting. her clients. Her goal while working with our clients is to ensure they enjoy their SEO journey and to understand how the SEO process works.

 

Looking for extra support? Schedule a consult with the consulting team to see who can help you and how.

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SEO for Therapists: How to Maximize your SEO Investment

SEO is an investmentBlocks with the letters "ROI" on them. This photo represents how therapists can get great ROI with SEO services for therapists.. It’s certainly a worthwhile investment for private practice websites, and compared to other options such as “pay-per-click” ads, SEO has much more longevity. Nonetheless, it’s a big investment, and as a small business owner it’s important that you get the best ROI possible. This is why I’m writing this blog today, to ensure that you’re taking these considerations and steps into account to get the most out of your investment! 

Embrace Your Niche as a Therapist

As an SEO business that primarily works with therapists, we know that therapists do their best work when they work with their ideal clients. But having a niche, or rather embracing your niche, isn’t only beneficial to having a fulfilling career as a therapist. Having a niche is also beneficial to SEO! 

See, the more focused you are on a specific service (or related set of services) the easier it will be to improve your rankings for that service. 

Let’s dive into what this looks like. If you want to rank for anxiety therapy, trauma therapy, therapy for depression, couples therapy, and family therapy you’re going to have much more competition. And as a result, it’s going to take more time and effort to improve your rankings for such a wide range of services. However, if you really enjoy working with couples (or even couples and families) you can concentrate your SEO efforts on these services and ranking for keywords related to these services. 

Now, having a niche is not essential to improving your SEO. We work with many group and solo practices that offer a wide range of services. In fact, our founder’s group practice specializes in a fairly wide range of therapy services. However, it will take more time and effort to have consistently high rankings for a wider range of services. So we suggest that you take this into consideration when beginning your SEO journey. 

Man working on his computer and looking out the window. This photo represents how creating a private practice website with your ideal client in mind is essential to SEO for therapists.Create a Private Practice Website with your Ideal Client in Mind

The primary goal of SEO is to allow more clients to find your website in search results by improving your online rankings. And once clients click on your website, you want them to reach out if they are indeed your ideal client. This is why it’s so important that your website speaks to your ideal client. 

There are many things to keep in mind when creating (or editing) your website to speak to your ideal client. The content on your service pages, the blogs you’re posting, the photos you use, and your overall web design are all ways you can tailor your website to your ideal client. This is one of the reasons that writing quality content is so important! And, why we recommend writing your content in a similar way that you speak to your clients. On that note, let’s talk about how you can write content that’s really relevant to your ideal client. 

Write Quality Blog Posts 

Blogging is a really great SEO tool since it allows you to display your expertise on a certain topic, while also building in keywords and location indicators naturally into the content on your website. However, blogs are not just for SEO! Blogging allows you to answer common questions clients have, discuss issues that are relevant to them, and give prospective clients a glimpse into what it may be like to work with you as a therapist. For example, if you specialize in anxiety therapy  then you may write blog posts on navigating social anxiety, what to expect from anxiety therapy, or your favorite tips for coping with panic attacks. 

When you use blogging correctly, it’s a great tool for private practice websites.

It’s not uncommon for our clients to write (and optimize) such great blogs that they become some of the most highly trafficked pages of their website! This goes to show how important it is to write blogs that are valuable to your ideal clients. We recommend posting at least 2-3 blogs each month to keep up with a consistent blogging strategy. But remember, quality over quantity always! 

Pay Attention to Local SEO 

A large part of our process is what we call “on-page” SEO. This refers to optimizing the content on the pages of your website itself. However, “off-page” SEO is also a really important piece of an effective SEO strategy, and often it gets overlooked. There are many different “off-page” SEO tactics, such as creating and keeping up with a Google My Business profile, building quality backlinks, and making sure your NAP information (name, address, and phone number) is consistently listed across the web. 

Many of these off-page SEO tactics are related to local SEO, which as it sounds, is helping Google understand where your practice is located so you show up more consistently in local search results. 

Magnifying glass displaying a computer with Google My Business on the screen. This photo represent how GMB is a helpful tool to improve SEO for therapists.It’s generally not “enough” to simply add your address to your website, especially in highly competitive areas. Because of this, it’s important to take additional steps to show Google where you’re located. To help people understand this, I often explain that Google may not be as smart as you think it is. That is why we want to make sure your location is super obvious.  This means getting your NAP information listed on relevant online directories and optimizing your GMB profile. 

However, there are also ways you can (and should) do this on the pages of your website themselves. You can add your address to the footer of your website, refer to your location in your service pages and blogs, and write blog posts that reference local spots. For instance, if you specialize in couples therapy then you could write a local date night guide.

Simply put, if you can find a way to naturally incorporate your location into your content, please do so! 

Make Sure Your Private Practice Website is Technically Sound 

Now, I’ve left this point for last because many people find the technical parts of SEO to be the least fun. But, it is important.

If you landed on a website and the pages took a long time to load and the links you clicked on didn’t take you anywhere, you would probably leave the website. That website could be just what you were looking for, but if it had technical errors that made it difficult to use, you’re probably not going to spend much time on it. This is why it’s so important that your website is technically sound. 

So make sure you are considering your page speed, technical errors like broken links, and the overall ease that you can navigate your website with! 

These Steps Can Help You Make the Most of Your SEO Investment as a Therapist

Whether you invest time into SEO by learning how to optimize your own website or you invest money by outsourcing your SEO, it’s important that you make the most of it. So make sure you aren’t neglecting an important piece of the process such as local SEO or creating a website that’s easy to navigate. Right now it may seem like a lot, but remember that you don’t have to do it all at once! 

Step by step you can create an amazing and well-optimized website to reach more of your ideal clients. 

Need Support Optimizing Your Private Practice Website? 

At Simplified SEO Consulting, we offer a variety of SEO services to help mental health professionals rank higher on search engines. Whether you want to learn how to optimize your website with one of our online courses or training options, outsource your SEO with our Done-For-You SEO program, or combine SEO with a bit of fun through our Hawaiian Digital Marketing Experience.

If you’re interested in learning more about our SEO services, you can schedule a free 30-minute video consultation with one of our Mental Health SEO Specialists! 

Additional SEO Resources for Therapists

If you’re still dipping your toes into SEO and want to learn a bit more, we have several resources available that you can take advantage of. You can start with our free 7-day SEO email series. Or, you can check out our other blogs on SEO as well to gather more information on how SEO can benefit your practice! 

Headshot of Kaite, Done-For-You SEO Coordinator at Simplified SEO Consulting for therapist websites in the United States, United Kingdom, Canada, and beyond.About the Author

Kaite Ritchie is our Done-For-You SEO Coordinator at Simplified SEO Consulting, and as part of that role, she helps our clients make the most of their SEO investment. However, Kaite also worked as an Intake Coordinator for our founder’s private practice for several years. During that time she gained a unique experience that allows her to better understand what clients are looking for in a website, and what often leads them to reach out. Through her combined experience as an Intake Coordinator and SEO Coordinator, she understands what a big difference SEO can make for therapists!

You can schedule a free consultation with Kaite to learn more about our SEO services, and which may be right for you. 

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Integrating Analytics: Google Tag Manager vs Gtag

Tracking metrics is a vital part of any technical SEO strategy. 

A graphic of people on computers looking at analytical data. Learn SEO online by contacting Simplified SEO Consulting. We can offer support for your private practice website by improving counselor SEO. Contact an SEO specialist for therapists today. Only by tracking data can one understand how their site is performing. Data can provide so many useful insights into how clients engage with your site, and what might need to be changed as well. This is why it is so important to integrate Google Analytics into your site. Your Google Analytics account can also be integrated with your Google Ads profile as well. But, depending on your familiarity with the technical aspects of your site, this may be much easier said than done.

There are a few different ways you can go about connecting Google Analytics to your site, depending on the platform you are on. So, today we are going to discuss these options, and how to integrate them on some of the most common platforms we see therapists use. 

Connecting Google Analytics: What is A Gtag?

A Gtag is short for Global Site Tag. This is the snippet of code that allows Google Analytics to track events, conversions, and other important data that takes place on your site. In the past, Google made use of multiple tags to track different information on websites. But, this has since been simplified through the implementation of the Global Site Tag, which replaces all other Google tags under a single source. Installing a Gtag is the most basic way of connecting Google Analytics, and will provide all the same tracking benefits as using Google Tag Manager. 

Installing your Gtag on your site

This is available within your Google Analytics account and can be accessed through your Admin section. Once here, select Tracking Info, and then Tracking Code. Once you see the Global Tag, you will have the option to copy the exact code needed for your site. By doing so, you can then paste the code on the backend of your site. But, this must be done carefully. If you paste the code in the wrong section of your site, Google Analytics will be unable to correctly track data on your site.

 In order for Google Analytics to successfully track data, you must place this code after the <header> section of your site’s code on each page of your site. But, this will differ depending on the content management system your site is present on (WordPress, Squarespace, Wix, etc.). If you use a site like WordPress, you should have the ability to add the code to an overarching section of your site that will automatically add the code to each page for you. Once added to your site, you should now be able to see data populated on your Google Analytics account. Once you confirm this, you’ve successfully integrated Google Analytics tracking to your site!

What is Google Tag Manager

A person holds their phone with the Google Tag Manager logo on screen. Contact an SEO specialist for therapists to learn more about how to improve private practice SEO today.Google Tag Manager is a more user-friendly management tool for installing tags on your site. It uses the same back-end code as Gtag but allows you to manage and update multiple tags from a single user interface. You will need to create an account in order to use this tool. But, once you have, you can more easily edit the different tags on your site from within the Google Tag Manager. 

Implementing Google Tag Manager

Installing Google Tag Manager comes with its own set of steps once you’ve created your account. This will involve providing your site’s URL, the type of data stream you wish to gather data from, and installing the Tag Manager container to the backend of your site. This will once again require you to install snippets of code to the backend of your site as instructed by the Tag Manager. Once connected, you will be able to then create and manage tags from within the manage instead of adding code to your site each time you wish to integrate a new tag. 

Which is the best for you?

When it comes to deciding if Google Tag Manager or a Gtag is best for you, it is best to ask yourself how many tag integrations you expect to make on your site. Both will require some level of technical know-how in order to add the code snippets in the correct location. But, you will only have to do this once if you install a Global Site Tag to your site. This will likely take less time on your part, and provide all the same tracking benefits of the Tag Manager. But, without having to take the extra steps to create and manage new tags.

Using this method will also allow you more control over the exact code that goes into your site, but will also require you to manually update the code if changes need to be made. Google Tag Manager offers a more user-friendly experience that can offer more support for websites that wish to implement tags to track data and conversions that may not already be included. 

Closing Thoughts

A graphic of two people looking at a rising graph while looking at their laptop and phone. Learn more about how SEO services for therapists can help improve your private practice website. Contact Simplified SEO Consulting to learn SEO online today.Regardless of your preferred method of integrating Google Analytics, doing so will offer many invaluable insights. You can better understand how your site is performing, how you can improve, and what needs to be done in order to do so. While this may take a certain level of technical expertise, the juice is worth the squeeze. 

Start Working with an SEO Specialist for Therapists 

Adding the correct code in the correct location of your site is much easier said than done. But, our team of SEO specialists would be happy to offer support to improve counselor SEO and make these integrations on your behalf. To start your SEO journey with Simplified SEO Consulting, please follow these simple steps:

  1. Apply to schedule a consultation
  2. Meet with an SEO specialist
  3. Begin SEO services for therapists

Other Services Offered with Simplified SEO Consulting

There are so many aspects that go into a successful SEO strategy in addition to analytics. This is why we are happy to offer a number of services in support of your private practice. We are happy to offer support with our Done For You SEO Services and DIY Online SEO Courses. We also offer a 12-week Done With You Intensive SEO Program as well. Please visit our blog to read other informative posts today!

About the AuthorPhoto of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation. And, responding in a timely manner to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

 

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How Internal Links Boost Your SEO

Looking to get your website to the top of Google searches? Ranking with Google might seem intimidating and really makes you question, “Where do I even begin?”. With this blog post, you’ll be able to learn a simple way to help boost your website and start helping you rank higher on Google. 

With SEO optimization there are many ways you can keep someone interested in your website. One important way to do so is by adding internal links. By adding internal links you are helping the viewer navigate your site and keeping them within your site domain. Read on to learn what internal links are and how you can use them!

What Are Internal Links?

Internal Links are hyperlinks added to specific keyword-rich anchor text so that when clicked, it can direct someone to another part of your website relating to said anchor text. As a website owner, internal links are something you are easily able to control. 

By using the internal links you can ensure that when someone clicks on it and it will take your viewer to another one of your pages within the domain. You want to make sure that viewers have the ability to relocate to a new spot on your website and stay interested in the content you are providing.

What is an Anchor Text?

Anchor text is the text on your page most relevant to what you will be hyperlinked back to another place on your website. One good practice to have is to ensure that your anchor text is keyword-rich. Make sure you are using a keyword specific to the page you are on and the page you want to link to so your viewer can see it.Photo of a desk with the words SEO written on it and different terms pointing to it reading content, strategy, traffic, social media, web, links, and keyword. This photo represents the work that goes into SEO. By adding internal links you can make your page relevant to Google.

Common Places to Fit Internal Links 

Inserting internal links into a page can be pretty simple. But it may also be a challenge at times to decide where you can fit internal links. The first place internal links can naturally be linked in a page is in your Call to action and Other services sections. In these sections, you have the easy opportunity to insert internal links. In your call to action, you will typically have the opportunity to link to your home page, about page, and team member pages. 

This is also a great place to insert your contact page so potential clients can reach out to you. In the other services section, you are able to link your other services offers (i.e. anxiety treatment, therapy for depression, trauma therapy, etc.). Within the text of your page, you are able to link other service pages relating to what you are talking about. This also includes linking relevant blog posts if you have them.

Examples of Internal Links

So we know internal links are hyperlinks that take a viewer back to your website, but what do they look like? Typically internal links are linked to a blog post, a service page, team information, etc. There is usually always a spot to add an internal link. When adding the internal link, always ensure you put a link on relevant anchor text so it makes sense to the viewer.

  • If you have a blog mentioning anxiety and its symptoms, you should be able to link the post to an anxiety page, or another anxiety blog. Using the keyword anchor text of anxiety symptoms would ensure that the viewer understands they will be linked to something describing anxiety symptoms. This describes to viewers on your site what you’re linking to, as well as telling Google what you’re linking.
  • Another option is linking your ideal viewer back to your team page. On one of your service pages, you might be describing your “Caring Therapists”. You are then able to hyperlink the word therapist back to your team page that displays all of the members of your team.

How Internal Links Affect Google

Adding internal links to your site provides Google the knowledge of what your site and the pages on it are about. Google discovers the links on your website and begins to rank your pages and website in the search results. Google will begin crawling the pages to better understand your content. 

When crawling pages and finding links that link back to your site, it reassures Google that your pages have helpful information and links. Google will begin indexing your pages at this point. So when someone searches for specific keywords relating to your page, Google will be more inclined to pull the page up to the top of the search results. 

 

Photo of people sitting beside each other with cartoon of things linking to each other. This photo represents how internal links can connect you to other parts of a website.

Don’t feel discouraged when it comes to your website’s ranking and how long someone navigates your website. Internal links provide an easy but effective way to get your website moving. Google takes its time crawling your pages so it can learn to understand your site and deem what’s important to show at the top of the search results. Working with Google can seem challenging, but with a little time and effort, you can begin to boost your SEO in no time!

Learn How To Start Boosting Your SEO With Simplified SEO Consulting 

 

Our team at Simplified SEO Consulting wants to guide you in the right direction when it comes to boosting your SEO. Having guidance in your SEO journey is important for your website’s journey and we understand. To start your SEO journey follow these three simple steps:

  1. Apply to work with us on your SEO
  2. Meet With One of Our Skilled SEO Specialists
  3. Begin SEO Services for Therapists

Other Services Offered With Simplified SEO Consulting

Looking for a different way we can support you? Simplified wants to support you no matter what your SEO journey is. We offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips!

Photo of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.

About the Author:

Brianna is a Mental health SEO Specialist at Simplified SEO Consulting. At Simplified, Brianna enjoys optimizing websites and interacting with clients. Her goal while working with our clients is to ensure they enjoy their SEO journey and understand how the SEO process works.

 

Looking for extra support? Schedule a consult with the consulting team to see who can help you and how.

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