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Should a Private Practice Owner Use ChatGPT to Write Blogs?

Have you tried ChatGPT yet? It’s an interesting open-source AI tool that was released in November 2022 and has taken the world by storm. Chat GPT has been coming up in many of the recent conversations we’ve had, including with other therapists in the United States. And, our team has been “all hands on deck” investigating this tool. Furthermore, we’ve been internally discussing the pros/cons of suggesting people use this and how to mitigate any risks.

I Asked ChatGPT to Write A Blog Post About Pros/Cons of Using AIChatGPT screen on a computer next to a phone showing the ease of use for therapists and psychiatrists looking for a quick way to write helpful blog posts for their website. for Blog Writing

We’ll share a little bit more about what we’ve come up with in another upcoming blog post. In the meantime, I asked ChatGPT to write a sample blog post for me to discuss this topic. My goal in posting ChatGPT’s response below is two-fold: 1) I want you to see an example of the kind of work ChatGPT can do with a carefully selected prompt. 2) This is truly good content that we want to share.

screen shot of the ChatGPT message regarding potential misleading information

A couple of things to note when it comes to using GPT….

Typically, if our Simplified SEO Consulting were going to use ChatGPT to write a blog post for our own site, we would do a decent amount of personalizing, rewriting, adding, etc. I have not done this below. The only change I made to the content below was to add headings/subheadings so you get a pretty clear picture of what this tool can provide and a couple of minor tweaks for clarity. However, I have read through the content for accuracy/relevance.

Also, I want to emphasize the point about reading through the content for accuracy/relevance. We’ve spoken with people using this new tool (ChatGPT) who have found it creating misinformation (which can happen with other AI tools as well) and sometimes writing things with some bias. In this particular blog post, I didn’t find any misinformation.

In fact, ChatGPT currently has a message on its site reading, “While we have safeguards in place, the system may occasionally generate incorrect or misleading information and produce offensive or biased content. It is not intended to give advice.” So, if you’re going to use ChatGPT, I can’t emphasize enough the importance of checking your content for accuracy and making sure it fully represents you and your brand.

 

Chat GPT’s Blog Post on Pros/Cons of Using AI to Write Blog Posts

(From here to the next H2 subheading, ChatGPT did the copywriting with Jessica providing careful instructions and reading carefully for the quality of the content before posting.)

Artificial intelligence (AI) has come a long way in recent years and has the potential to revolutionize the way we do things, including writing blog posts. While AI-generated content can save time and effort, it’s important to consider the potential drawbacks and the impact on search engine optimization (SEO).

Photo of a computer with the word "blog" on the screen pulled up an a person typing representing a private practice owner who is working on writing blogs.Pros of Using AI Such as ChatGPT to Write Blog Posts:

  1. Time-saving: One of the biggest advantages of using AI to write blog posts is the time-saving aspect. AI algorithms can analyze a large amount of data and generate content in a matter of seconds, whereas a human writer would take significantly longer to research and write a similar piece.
  2. Consistency: Another benefit of AI-generated content is the ability to maintain a high level of consistency in terms of tone, style, and formatting. AI algorithms can be programmed to follow specific guidelines, ensuring that the content produced adheres to brand standards.
  3. Cost-effective: In addition to saving time, using AI to write blog posts can also be cost-effective. AI algorithms don’t require breaks, vacation time, or sick leave, and they can work 24/7 without any additional costs.

Cons of Using AI to Write Blog Posts:

  1. Lack of creativity: One of the main drawbacks of using AI to write blog posts is the lack of creativity. AI algorithms are designed to follow specific rules and guidelines, which means they may not be able to come up with original ideas or produce content that stands out.
  2. Quality: Another concern with AI-generated content is the quality of the writing. While AI algorithms have come a long way, they still may not be able to produce content that is as well-written or engaging as content produced by a human writer.
  3. Legal issues: There may also be legal issues to consider when using AI to write blog posts. In some countries, it is not clear who owns the copyright of AI-generated content. This could potentially lead to disputes over ownership and the right to use the content.

Impact of using ChatGPT & Other AI Resources on SEO:

The use of AI to write blog posts could have a significant impact on SEO. Search engines like Google use algorithms to rank websites based on the quality and relevance of the content. If AI-generated content is not up to par, it could negatively affect the ranking of a website.

Additionally, search engines are designed to identify and penalize websites that engage in spammy or low-quality practices. If search engines determine that a website is using AI-generated content in an attempt to manipulate the ranking, it could result in a penalty or even a ban from the search results.

Potential Solutions to Mitigating Risks of Using AIThe ChatGPT screen up on a computer with some content on it showing how AI can be used to quickly create content that a private practice owner should then customize to make sure it adds real value for their clients.

One potential solution to the quality and creativity issues with AI-generated content is to use it as a starting point and have a human writer edit and refine the content. This way, the time-saving benefits of AI can be leveraged while still ensuring the final product is of high quality and meets the necessary standards. This approach could also help mitigate concerns about the impact on SEO and potential legal issues. However, it’s important to carefully consider the resources and budget required to implement this hybrid approach.

In conclusion, the use of AI to write blog posts has both pros and cons. While it can save time and effort, and provide a level of consistency, it may lack creativity and the quality may not be up to par with human-generated content. It’s also important to consider the potential impact on SEO and the potential legal issues. Ultimately, it’s important to carefully weigh the pros and cons before deciding to use AI to write blog posts.

Other Ways to Use ChatGPT for Blogging

(This is back to Jessica writing, not Chat GPT)

If you don’t want to take the risk of asking ChatGPT to write a blog for you (or don’t want to have it write one you then have to individualize), there are other ways ChatGPT can be helpful for you as a private practice owner who blogs. A few ideas include:

  • Ask ChatGPT to give you a list of blogging ideas related to a topic you want to rank better for. My team and I have found that some of the ideas it gives are really good. In fact, our copywriter said she likes this better that some of the other tools we use to get blog post ideas.
  • Ask ChatGPT to write an outline for a blog post you’d like to write. So far, I think this is my personal favorite use. The outlines it’s given me have been pretty good. It usually suggests a couple paragraphs I don’t end up writing and I add in a few of my own. But it’s a great way to at least get started!
  • Have ChatGPT to give you several possible ideas for a title for a blog post you’ve written. Another great use as I’ve found the title ideas it gives pretty good!
  • Ask it to write a meta description for you. I’ve done this a few times and have personally chosen to rewrite the meta descriptions to be even better. But it has given a basic meta description, so if you’re just starting to optimize your own metas you may find this really useful.

 

About the Author(s)

First, let’s acknowledge that much of this post (as disclosed above) was written by ChatGPT. That said, Jessica Tappana was very careful in making sure even that content was high quality and helpful to you as a practice owner. She gave it carefully crafted instructions. Then, she read over the post for accuracy. She also added subheadings and made just a couple minor changes for clarity so the content would be useful and applicable for private practice owners. Even when ChatGPT is our second author, we want to emphasize that we’re only posting content that we believe will truly help private practice owners get in front of their ideal clients and add true value for their audience. Jessica, and our entire team, believe in doing SEO and website content in a responsible, ethical way and seek to share content with you that you will find helpful.

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A Four Month Plan to Create Well Ranking Website Copy

If you’re like most therapists, you may feel overwhelmed when it comes to creating quality content for your website. You may not even know where to start! In this blog post, we will give you a step-by-step plan that will help improve your website’s SEO over the next four months. Having quality content is one of the most important factors in getting Google to notice your website, so following this plan is essential if you want to see results!

It’s hard for Google to rank your website well if it doesn’t fully understand what you’re website is about. So, creating quality, meaningful content is an important step in optimizing your website.

Furthermore, if your website doesn’t have much copy, Google is likely to think that other websites are going to be more useful to website visitors searching for answers to their mental health questions. So, having a lot of fresh content on your website that addresses the specific things clients are searching for in a comprehensive, direct way will go a long way toward convincing Google to share your website with people searching.

A Plan to Build Well-Ranking Content

Over the next four months, we suggest you follow this copywriting plan to systematically build up your content and visibility.

Month OnePhoto of a smiling woman typing on the computer representing someone who is following our step by step content writing plan for therapists and psychiatrists trying to improve their SEO

Rewrite your home page, a personalized FAQ page about page and an “our office” page. We recommend using the Storybrand website page wireframe at least on the home page and potentially for some of your service pages. If you’re getting really stuck writing these, you can use Empathy Copy for a first draft of these pages to get you going quickly. Then, continue personalizing it to make sure your website is speaking directly to your clients’ needs.

Months 2, 3 & 4

Create one service page (example: Addiction Counseling or Couples Therapy), publish one blog post each week related to that topic & also post weekly on Google My Business about that topic.

Our SEO Content Strategy is Evolving

This is a little bit different than the strategy we used to recommend. I used to have great success helping therapists write and optimize several service pages per month. And, we sometimes still recommend this.

However, more and more we’re finding ourselves recommending instead that private practices focus on building up their authority and trust with Google by creating content around one topic at a time. As the world of SEO for mental health providers becomes more competitive, we’re constantly researching, experimenting and tweaking our strategy to keep offering you the advice that will get you the best possible ROI.

A Sample Plan for a Group Practice Specializing in Couples Therapy

Here is how this plan might look for a small group practice with an in person office that specializes in couples therapy. Below I’ve made a bullet point list of what content you’d write each month and post on the website for four months.

Month 1

  • Rewrite the home page (if needed)
  • Write a custom FAQ page with photos
  • Write an “Our Office” page with pictures of the office
  • Write a simple “Our Couples Counselors” page introducing each clinician

Month 2

  • Write a Premarital Counseling Page
  • Write four blog posts about premarital counseling
    • 10 Questions Every Couple Should Discuss Before Marriage
    • All Your Premarital Counseling Questions Answered
    • 3 Surprising Benefits to Premarital Counseling
    • How to Find a Great Premarital Counselor
  • Post the new blog as an “update” on Google My Business each week

Month 3

  • Write a Discernment Counseling Page
  • Write four blog posts about discernment counseling
    • What is discernment counseling?
    • What can I expect from discernment counseling?
    • Can Discernment counseling save my marriage?
    • Everything You Need to Know About Discernment Counseling (this one can very briefly describe the answers to the other questions and link back to those blog posts for more detailed information)
  • Post the new blog as an “update” on Google My Business each week

Month 4

  • Write a Marriage Counseling Page
  • Write four blog posts about Marriage counseling
    • 5 basic relationship tips from a marriage counselor
    • A local marriage counselor recommends 3 great date spots
    • How long does marriage counseling take?
    • Do I have to be married to benefit from couples counseling?
  • Post the new blog as an “update” on Google My Business each week

Blogging And Content Creation Concept, Text New Blog Post On Note book. If you're wondering how often should i post blogs to improve my seo? Then this is the right post for you. Maybe you even have the question about how to write a long enough blog post. We can answer these questions.A Sample Copywriting Plan for a Private Pay Psychiatry & Medication Management Practice

This plan is going to look a little different for each practice, so I wanted to give you at least two examples. Here is how this plan might look for a private pay psychiatry and medication management practice with one medication provider providing online medication management services.

Month 1

  • Rewrite the home page (if needed)
  • A “Service” page (describing the initial evaluation, follow up appointments, telehealth, etc)
  • A personalized FAQ page
  • An “Online Psychiatric Medication Management” page describing the benefits of online appointments

Month 2

  • Start a new tab for “Conditions Treated”
  • Write a “Depression” page describing your approach to medication management for depression & common medications that might be prescribed
  • Write blog posts related to depression
    • Can medicine really help with depression?
    • Should I see a therapist or a psychiatrist for my depression?
    • What are the most common antidepressants?
    • How does my psychiatrist decide which antidepressant to prescribe for me?
  • Post the new blog as an “update” on Google My Business each week

Month 3

  • Write a “Anxiety” page describing your approach to medication management for anxiety & common medications that might be prescribed
  • Write blog posts related to anxiety
    • Can medicine really help with anxiety?
    • Benzodiazapines: The good and the bad
    • PRNs for Anxiety: What they are and when to use them
    • I thought SSRIs were an antidepressant, so why did my psychiatrist prescribe them for anxiety?
  • Post the new blog as an “update” on Google My Business each week

Month 4

  • Write a “Bipolar Disorder” page describing your approach to medication management for bipolar disorder & common medications that might be prescribed
  • Write blog posts related to bipolar disorder
    • What’s the difference between Bipolar 1 and Bipolar 2?
    • Will I have to take medication for Bipolar Disorder forever?
    • Everything You Need to Know About Mood Stabilizers
    • Common Medications Prescribed for Bipolar Disorder
  • Post the new blog as an “update” on Google My Business each week

Stuck on what to include in your copywriting plan?

Writer’s block is so very real. Here are some other blog posts from our team about copywriting:

It’s Time to Get Writing

We hope this four-month copywriting plan gives you the confidence and structure to get started with improving your website’s SEO. Just remember that quality content is key and it takes time for Google to recognize your efforts. Good luck!

More Help for SEO & Your CopywritingPlanphoto of a keyboard with a succulent, glasses and a phone. Light colors representing the calmness that can come from having a plan for your content marketing & SEO.

If you’re looking for more help creating a personalized copywriting plan and/or optimizing your website for SEO, our team would love to help. We have a copywriter who can help you create amazing content. Then, we have a great Done for You Team who can help optimize the pages you’ve written. OR, we have several options to help you optimize the pages you’ve written yourself including affordable DIY courses, a small group training intensive (Danica is great about giving you structure and accountability so you get the optimizing done!), a 12 week individual training program tailored totally to your needs or an upcoming Hawaii July 2023 cruise where we’ll sit next to you and give you optimizing support while also soaking up some sun!

About the Author

Jessica Tappana is a Licensed Clinical Social Worker, owner of a group practice in Missouri and the founder of Simplified SEO Consulting. She’s passionate about helping therapists attract their ideal clients by utilizing organic SEO, copywriting and marketing skills.

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The Perils of Pre-Written Blog Posts: Why Therapists Should Write Their Own Blog Posts

Therapists are often told they should maintain their blogs. To not only market themselves and their services, but to share their knowledge. As a therapist, you may get behind on blogging due to being busy at your practice. Or you struggle with blogging because you can’t find the inspiration. It all makes sense. However, this creates opportunities for therapists to turn to pre-written therapist content and pre-written social media posts. 

This pre-written therapist content may be convenient but comes with perils. Ones that can directly affect your SEO and cost you clients. In this blog, I will talk about the perils that come with pre-written therapist content and pre-written social media posts for therapists. 

Duplicate ContentShows duplicate content and Google not knowing which one is original. Represents how pre-written content can be duplicate and affect SEO.

First, I want to put it out there that I understand why a therapist would want to choose pre-written therapist content. It’s convenient and makes it easy for a therapist who is busy, doesn’t like writing, or isn’t good at it. However, when you choose services that provide you with pre-written blogs, pre-written social media posts, or just pre-written therapist content in general, you risk the odds of having the same material as someone else. This is called duplicate content. Duplicate content is when content is similar or even the exact same content on other websites or even your own. 

These services don’t take away options once someone chooses them. The services tell the clients they can personalize them and hope that some will. So maybe the posts will be less identical. But, why did you choose a pre-written blog or social media post in the first place? So you didn’t have to write it yourself. So, the odds of someone personalizing the pre-written content to where they are not even a sliver of the same is very slim. Which means there is duplicate content on your and another person’s page. This also means Google will notice there is duplicate content and there can be consequences.

Google Will Find Out

Why should you worry about duplicate content and Google finding it? Google states in their terms of service, “We want to maintain a respectful environment for everyone, which means you must follow these basic rules of conduct: – comply with applicable laws, including export control, sanctions, and human trafficking laws -respect the rights of others, including privacy and intellectual property rights”. Google then goes on to say “Your content remains yours, which means that you retain any intellectual property rights that you have in your content.

For example, you have intellectual property rights in the creative content you make, such as reviews you write. Or you may have the right to share someone else’s creative content if they’ve given you their permission. We need your permission if your intellectual property rights restrict our use of your content. You provide Google with that permission through this license.” Google clearly states that they need your permission to share your content. Just like you need permission to share others’ content. This is why the license to use Google is the agreement to share your content with them. So they can use it to track patterns of data along with preventing spam, malware, and illegal content.

Google also goes on to define your content as “Your content: Some of our services give you the opportunity to make your content publicly available — for example, you might post a product or restaurant review that you wrote, or you might upload a blog post that you created”. So, to specifically highlight that Google even points out that blog posts that people write and share are covered by intellectual property rights. This means if the owner of the original content finds out you’re sharing their content without their permission, you can be sued.

Ownership of Pre-Written ContentShows the words "Intellectual property" with designs around it. Represents how blogs are covered by intellectual property law.

So having large amounts of duplicate content can have some negative impact on Google rankings. They claim it is highly unlikely but can happen. But, Google will also not be sure who the original content’s owner is. Unless you submit a DMCA request to claim ownership of the content. A DMCA is a legal request also sent to the infringing website owner requesting the content to be removed. Also, Google will also be unsure of which version of the pre-written content to keep in its indices. This will lead to Google having to decide which version of the content is the most trustworthy and which will be linked to during search results. 

The trouble for you as the website owner with the duplicate pre-written therapist content, this means you might not be getting recognition or credit for the content. Google will have to choose one site to be the authority on this blog post’s content. They will divert all search traffic from Google searches to the one they deem the most trustworthy and less to the duplicates. This means, if Google does not deem you the original content provider or the authority on this topic, you will not get any search results for it. It can also negatively impact your rankings.

 

Google Penalties 

Google has also stated that in some circumstances, that duplicate content can lead to penalties. Or, the complete deindexing of a website. However, there is no specific duplicate content penalty, and mostly happens to websites that scrape content from other sites. But, this means that if your website has an excessive amount of duplicate content, Google may completely deindex your website where it will not come up in search results at all.

It is rare but if Google notices that you are continuously posting pre-written content that is posted on other sites, it could be a cause for concern. It could put your website and all of your hard work in harm’s way. Also, it could also damage your credibility. However, as stated above, the original owner of the content can submit a DCMA request to have the content removed from your website.

This Affects Your SEOShows a notepad with "SEO" and a magnify glass. Represents how SEO can be affected by pre-written therapist content.

As I mentioned above, Google won’t know who wrote your content originally. It will just see that the pre-written content is duplicated on multiple pages. It will have to choose out of all the duplicate content who receives the authority, and trust. Along with getting the Google search results rankings. This means that if you’re not the authority or main page, you can really lower your rankings if you continuously use pre-written content that is also used by others.

However, if you are the main page or the authority, it can also have a negative impact. Your rankings may be strong at first but as more people duplicate the same pre-written content, it will slowly impact your rankings. This will also lead to people finding your website and content less and less, which leads to fewer clients. No therapist or private practice wants that.

How Does Pre-Written Content Affect Your SEO?

Besides leading to fewer rankings, duplicate content can result in less organic traffic as Google likes to avoid ranking pages that use duplicate content found on other websites and pages. This can be from someone scraping your content, having multiple of the same pages on your website, or even having printable versions of your URL. 

Sometimes Google doesn’t want to rank it at all and will even refuse to index your pages with duplicate content. Which means your content isn’t even searchable on Google. Which can burn your website’s crawl budget on all your duplicate content. For the person who wrote the original content, it can lead to a dilution of backlinks. It can even look as if they purchased backlinks, which is a way to lessen credibility.

Ethics

Now, not only can it affect your website and rankings, but it’s not ethical. Some services will take content from other sites where the content is original and use them for pre-written content services. This not only will affect you by having duplicate content on your site but affect the original content’s owner because their authority on the topic will be questioned. It also will appear as if they have duplicate content when they wrote the post. It also will hurt their SEO. 

Which is an unfair byproduct of this process. However, the original content that they expertly wrote where can end up on the website of a therapist who is not an expert on that topic. It leads to the therapist who chose the pre-written content advertising they are an expert. When in reality, it was content pulled from an expert’s website.

As a Copywriter, I Would Prefer You Wrote Your Own Blogs

I am the copywriter for Simplified SEO Consulting and I write for our clients by request. I absolutely love my job as I get to write about interesting topics and tailor all content to the client’s voice. I’m saying this because I would rather you, a therapist or mental health professional, write your own blogs and social media posts over using pre-written, canned content. If you’re struggling with writing for your website, consider hiring a copywriter. Because a copywriter will be able to individualize your content and you won’t have to worry about it being a duplicate. 

 

Here are some of our favorite SEO Sources and what they say about duplicate content:

Begin Writing Your Own Content Today!

At Simplified SEO Consulting, we understand that crafting high-quality content can be a daunting task for private practice owners. While pre-written content may seem like an easy solution, it can actually be detrimental to your online presence. Duplicate content can hurt your search engine rankings and make it difficult for potential clients to find you. Hiring a copywriter or utilizing tools like ChatGPT can help you create original, SEO-friendly content that showcases your unique expertise and practice. Don’t let pre-written content hold you back. Let Simplified SEO Consulting help you develop a content strategy that will set you apart from the rest. Ready to begin?

  1. Please apply to work with us
  2. Learn about our team
  3. Begin writing original content today!

Other SEO Services At Simplified SEO Consulting

If you feel as if you want to learn more, there are other services you can use as well! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. These can also be helpful to find better keywords, evaluating your current SEO performance, and more. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing original content for clients and their practices. She realizes that writing quality, original content is important not only to her clients but to their practice and the clients that go there too! Especially, with the content being used as a resource or even just to boost a client’s SEO. Her goal is to always create content that resonates with the client and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

Apply to work with us if you’re ready to see how Simplified can serve you!

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How Blogging is Not Just for SEO

You’re feeling uninspired. Thinking that you’re only blogging for SEO or to boost your rankings. I know I’ve caught myself thinking I’m only writing blogs for SEO and SEO-targeted keywords. However, it’s not true! Blogs are not just for SEO. They have many different purposes and can be used in many ways at your practice! From writing about topics you’re passionate about to addressing questions you’re asked about daily in therapy, blogs can cover a lot of territory. SEO-wise and topic-wise!

Shows a woman thinking. Represents how Simplified SEO Consulting can help you with your blogging needs

Blogging About Frequent Questions From Clients

As a therapist or counselor, I’m sure you’ve noticed clients coming in and asking about the same things. Topics like “How do I know I have Anxiety?” or “How Do I Know if I’m HSP?”. Aside from answering them in therapy, wouldn’t it be cool to have something written all about what they’re asking? That’s where a blog can come in handy! You can write blogs for your clients about topics you hear about frequently. It can come from questions you’ve been asked or you can blog about struggles your clients have been going through. For example, you can write about “How to Navigate Going Back to Work Postpartum: Tips from a Therapist”. Not only can you pack in SEO keywords, but you can also write to inform your clients about topics they are currently going through or could go through in the future.

Shows a man meditating. Represents how Simplified SEO Consulting can help you start blogging about your services

Start Blogging About Your Services

This may sound cliche, but you can write about topics that connect back to your services! This way your clients or potential clients will know what your practice offers. For example, you may have a client who is already seeing you for one service. Then they read your blog about your mindfulness classes and ask to join those! Or, someone finds your blog about mindfulness. The one where you talk about how your practice offers them. Then they contact your practice to start. It can also just be a random person on the internet who appreciates the ways mindfulness can ease anxiety.

These blogs can be a great way to give insight to your clients about the services they may be taking part in. But, it can also give insight into the other services you offer. Like your approach to therapy for anxiety and depression. They can also just help others by looking for information from a reliable source. They can now do this without seeking contact with actual people. This may seem small but to a client who is looking for a therapist to trust with their mental health, this is a big win!

Write Blogs About Events Important to Your Practice

When blogging, you might think you can only write about topics you deal with inside your therapy sessions. However, you can blog about what your practice finds important outside of those, too! For example, if your practice sponsors or takes part in any runs/walks or fundraisers for any awareness campaigns. For example, the “Out of the Darkness Walks” that is organized by the American Foundation for Suicide Prevention.

This can be a great blog topic to let clients know what your practice is involved in. It’s also a different way to give information about a topic. This can also let clients know how your practice is giving back to the mental health community outside of therapy. It also helps your clients find a community- if they resonate with this cause or foundation. They might enjoy getting involved and knowing that someone they trust is already there. It can also show that your practice is involved in the mental health community and trying to raise awareness about the struggles you’re working to address.

You Can Write Blogs About What You’re Going ThroughShows a family with a paper house. Represents how Simplified SEO Consulting can get you started blogging about thing you're going through

This may seem a little confusing at first because it’s not like clients come to therapy to hear about your problems. But, if you’re an anxiety therapist who also has anxiety, it can be helpful to write blogs about situations that you’ve been in. For instance, if you’re an anxiety therapist who has anxiety, you could write about times your anxiety has been triggered and what you did about it. Like when you were moving and how you coped, or how you went to a holiday party and suffer from social anxiety. Or, if you’re someone who is a highly sensitive person, which I feel not everyone talks about enough, you can talk about your experiences.

Blogging about how to cope with certain situations you’ve been through or potential situations that bring you stress will probably help some of your clients or potential clients. Maybe even random people on the internet! Also, it’s more than likely your clients have also been in these situations or will benefit from these tips in the future. Plus, it makes them feel seen knowing even their therapist has been in a situation where their anxiety was a struggle.

Are you Interested in Learning More About Blogging?

At Simplified SEO Consulting we offer a variety of options that includes blogging. This is to teach therapists (and their team members) how to improve or maintain their online rankings. If you’re looking for a small group setting then our Small Group SEO Intensives would be a good place to start. Or, if you’re wanting a more personalized approach, then our one-on-one SEO trainings may be the best option for you. Perhaps, you’re looking for a more affordable option to get started, we have several DIY online courses that cover different SEO strategies too!

There are several options! So, you may be wondering what choice is best for your practice’s needs. That’s why we offer free video consultations. A member of our team would be happy to learn more about your practice and your SEO goals and give you their suggestions on what makes the most sense for you.

Other SEO Services Offered at Simplified SEO Consulting

As I mentioned, we realize that training and DIY options aren’t suitable for all practices. Or at least, they may not be suitable for your practice at this moment. So, for those who want to outsource, we offer Done-For-You SEO services at different levels. Or, if you’re still considering SEO then you may want to start learning a bit more with our free 7-day SEO email series. You can also check out our other blogs on SEO as well to gather more information on how SEO can benefit your practice.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing about different content topics for clients. She also realizes how important these topics are to the client, their practice, and their clients too! Especially, if the content is being used as a resource within the mental health field. Her goal is to always create content that resonates with the client and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

Apply to work with us if you’re ready to see how Simplified can serve you!

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How Therapists Can Create an Effective FAQ Page for SEO

Are you constantly getting the same type of questions that you have answered over and over? Maybe you are looking to up your cash-pay clients and get off insurance panels. So how can a therapy FAQ page help you do this?

Whether you are looking to create an effective FAQ page for your private practice or counseling business or simply offer more value we can help. In this guide, we will outline how to create an effective FAQ page that will help you optimize your website for SEO and drive more private pay clients and ideal clients to your practice. First, let’s start by defining what an FAQ page is.

Defining Therapy FAQ Pages and Their PurposeConcept for SEO. Are you tired of getting the wrong client. An FAQ page can help add clarity when used well. Learn more about therapy FAQ.

As I am sure you know. FAQ means frequently asked questions. However, why we are defining it because sometimes while an FAQ is meant to help answer common questions, we find that we are still receiving the same inquiries, the wrong clients, or people who haven’t even read your site. It gets old fast.

So why create a Therapy FAQ page?

An effective FAQ page can help you clarify your website’s messaging and provide a more user-friendly experience. It also helps to optimize your website for SEO, by answering the questions that people are likely to search for online and improving your private pay conversion rates. For example, questions commonly searched are:

  1. A therapist who takes insurance
  2. Private Pay Therapy
  3. How Long Will Therapy Take?
  4. Do therapists give advice?

Here is an Outline for an Effective Therapy FAQ page for SEO

Find your focus keyword. That could be online therapy, private pay therapy, FAQ Questions About Counseling, and so on. These are actual search terms people are looking for, so make sure you are trying to integrate these. Then consider what questions your ideal people are looking for. Think payment, scheduling, modalities, length of treatment, expectations, common pain points or anxieties (will people think I am crazy, will you offer me advice, how long will treatment take, what if you are not a good fit), consultation options, referrals, and so on.

Example:

Frequently asked questions ( Heading one)

Integrate these in Heading Two’s

  • Payment options
  • Scheduling and Cancellation
  • Fees and Rates
  • Do you offer Sliding Scale Options?
  • Do you accept Insurance?

Take a look at Aspire Counseling for an Example of Rates and FAQ

Additional questions to pose.

So one resource we often refer our clients to is Empathy Copy. Whether that is for writing service pages, or getting more support on blog topics. However, one essential resource they offer is a blog on questions they encourage therapists to take and use for their own FAQ pages. Take a look and see how you can integrate this. Know that these are prompts you can bounce off of. What we are not recommending is copying and pasting which will create duplicate content on Google and end up damaging your SEO and domain trust.

What if I am trying to get off insurance panels and do private pay therapy only?

This is something that we get asked often. FAQ pages about private pay therapy and writing a blog about how private pay therapy benefits your mental health can be super clarifying and impactful. However, just like any other service and SEO process, it does take time to reorient to your ideal clients. So even if the page is created, know that it may be several months before you start to see a significant change in your ideal clients coming in. Make sure to set up your expectations realistically and make you consider where your ideal clients work, live, and play. What questions can you answer, and how can you motivate them to commit to your services?

How to format your questions and answers for a Therapy FAQConcept for SEO. Are you tired of getting the wrong client. An FAQ page can help add clarity when used well. Learn more about therapy FAQ.

There are a few different ways that you can format your questions and answers for FAQ pages. One common approach is to use headings or subheadings to clearly organize your questions and answers, making them easier to scan and navigate. You will also want to include graphics, photos, or other visuals in your FAQ page to help engage your readers and improve the overall user experience. Additionally, you need to add links or other relevant resources at the end of each question to help your readers find additional information on topics of interest. For example, if you reimburse using a superbill a great external link is found on Choosing Therapy about what it is. Finally, be sure to include a clear call to action at the end of your FAQ page so that your readers know what actions they should take next.

What not to do when creating an FAQ page

There are a few common mistakes that you should avoid when creating an FAQ page. One of the most important is to avoid simply copying and pasting your FAQ questions directly from another source, as this may result in plagiarism, legal issues, and or reduce trust in your site Google.

Additionally, it is important to keep your FAQ page up-to-date and accurate, so that you can provide your readers with the best possible information. You may also want to avoid using too many technical or jargon-filled terms in your FAQ page, as this may make it difficult for readers to understand the content. Finally, be sure to consider your target audience and their needs when creating an FAQ page, so that you can create a page that meets their needs and concerns before committing to your services.

Tips on Creating an Effective Page for SEO and Your Ideal Clients

1. Stay focused on your target audience and the questions they are likely to ask. This will help make sure you are addressing the right topics on your FAQ page and providing information that is relevant to your clients or potential clients.

2. Make sure that you format your questions and answers clearly, using headings, bullet points, or number lists as needed. This will help improve the readability and navigability of your FAQ page, making it easier to scan and navigate.

3. Consider including visuals or other multimedia content on your FAQ page, such as graphs, photos, videos, infographics, or audio clips. This can help engage your readers and improve their overall experience with your website.

Why having a Therapy FAQ page is important for Therapists ( Private Pay and Insurance Based)Concept for SEO. Are you tired of getting the wrong client. An FAQ page can help add clarity when used well. Learn more about therapy FAQ.

An effective FAQ page is important for private pay/Insurance based therapists for several reasons. First, it can help you improve your search engine rankings by targeting specific keywords and optimizing your website for relevant search terms. Additionally, an FAQ page can help you connect with your ideal clients by addressing the questions that they are likely to have, making them more willing to commit to your services. Additionally, an FAQ page can help make your website more user-friendly and engaging, ultimately improving the overall experience for your readers and increasing the likelihood that they will return to your site in the future. With these benefits in mind, it is clear why having an effective FAQ page is so important for private pay therapists seeking to grow their ideal clients, practice, and offer more clarity.

Want more Support? We Can Help You Build Out Quality and Intentional Service Pages for Your Clients!

If you are a private pay therapist looking to grow your practice and increase your private clients, then consider working with a team of experts to create an effective FAQ page for your website. At Simplified SEO Consulting we understand what it takes to create high-quality service pages that will engage your ideal clients so you can continue to do your best clinical work. Contact us today to learn more about our services and start growing your private pay clients today! To get started with our SEO Specialists and Trainers, follow these simple steps:

  1. Book a Consult with a Member of Our Consultation Team
  2. Learn About Our Skilled SEO Specialists and Trainers
  3. Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting for Large-Scale SEO

Jasmine, client success specialist. Are you looking support with SEO consulting? We can help. Schedule a consult and learn more about large scale seo.

Support

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is an SEO Specialist, Counselor in Training, and is our Client Success Specialist for clients just starting with SEO and learning. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. If you’re looking for additional support, schedule a consult with the consulting team to see who can help you and how.

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Call to Action Writing: SEO Tips for Therapists

After writing and finishing the main content of your blog, it can seem daunting to think of how to tie everything together. You may not know what to write. Or, you may be struggling with how to motivate the potential client to continue on their journey to make an appointment with you. 

 That’s where your “call to action” comes in. This section is a great way to summarize the pain points throughout the blog in a neat little paragraph. It also allows you to empower the client to take the next step in their journey to healing with your support.

What is the “Call to Action” Part of a Therapy Blog?

A picture of two people sitting and holding hands for comfort. This represents how the call to action on your therapy pages on your private practice website can show potential clients that you are here to comfort and support them. Learn more about writing a call to action to build SEO for therapists and improving your private practice website today.

The “call to action” part of your blog is where you sympathize with your potential client. You do this by letting them know you and your team understand their struggles. It also summarizes their pain points in a neat paragraph so that they are not overwhelmed at the very end of the blog. It also lets them know that you, your team, and your practice are here to support them through their struggles and their healing journey. 

After you let your potential client know that you’re there to support them, that’s when you put how they should reach out to you to begin your services. Or, even set up a consultation. This is great to have because sometimes when potential clients search for questions late at night regarding their pain points, it will pull up your blogs rather quickly compared to your website. For example, if someone is looking for answers about trauma then having a blog about trauma can answer their questions but with the call to action, they can proceed to book a consultation with you.

 This means, that having your contact information and how to go about starting the process to make an appointment or consultation is a great piece of information to have in your blog. It makes it easier for clients to make an appointment after reading about the topic they are struggling with. Especially, if they contain backlinks to your contact forms and service information.

What Does a “Call to Action” for a Therapy Blog Look Like?A picture of someone sitting at their desk and holding a pen in their right hand to write on a note book. This represents how you can write your own call to action for your blogs on your private practice websites. You can learn more about writing blogs and a call to action to boost SEO for your therapy services today.

As I sort of mentioned above, the call to action is made up of four parts:

  • Summarizing the potential client’s struggles
  • Sympathizing with your potential client about their struggles
  • Reassure the potential client that you, your team, and your practice are there to support them
  • Instructions on how to reach out to schedule an appointment or consultation.

 

Remember, a call to action’s main goal is to summarize the reader’s pain points, let them know there is support available, and give instructions on how to reach out to you. This will help motivate your client to book a consultation or appointment with you. This is what the end goal of a call to action is! 

Here is an example of a call to action for a therapy blog:

Begin Anxiety Therapy at Lovewell Therapy in Ontario, Canada

 

Our team here at Lovewell understands how hard it can be to cope with your anxiety symptoms alone. That’s why we are here to support you. Our caring therapists are here to help you find the best coping mechanisms for you and empower you to live the life you want. To start anxiety therapy today:

  • Fill out a contact form on our website.
  • Meet with one of our caring therapists.
  • Start overcoming your anxiety and living the life you want!

 

This example has all four parts. It summarizes the potential client’s struggle. Sympathizes with them and their struggles because let’s be real, anxiety (or any mental health struggle) is hard! Then it lets the potential client know that we are here to help and support them. It also has information on how to contact the practice for an appointment and further information. Now, not all calls to action have to look like this. Some therapists prefer not to have bullets and incorporate their backlinks into a paragraph. That’s okay, too! As long as it contains the same information and lets the client know how to reach you, it will be fine.

Backlinks are Key for Your Therapy Pages

A picture of a poster board with the word "Backlinks" on a desk surrounded by markers, coffee, and a keyboard. This represents how you can use backlinks in your call to action and throughout your blog to let Google know that you own your therapy page, are a therapist, and know about the topic in your blog. Plus, it boosts your SEO. Learn more about backlinks today.

 Now, your therapy page’s blog posts will have backlinks that connect to your contact forms and practice’s service pages for easier access for the client. This is to help streamline the process for them to make a consultation or appointment. But, it’s also so that Google will recognize that you are affiliated with that practice and knowledge about the topic the blog is speaking about. For example, putting backlinks throughout your blog linking to your services, your other blog posts, or to your “About Me” page can help potential clients connect with you. But, it also allows Google to know more about your experience and knowledge, too!

Needing Some Support? We Offer SEO Services for Therapists!

If you’re looking for support with your SEO, we can help! We offer a variety of SEO options designed to meet the needs of therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:

  1. Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our SEO services and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

Other SEO Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting there is a wide range of SEO services that we provide to support therapists. Despite what phase they are in at their practice, we are here to help! ]We have different training options for therapists who want to learn how to optimize their websites with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives is perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.

If you’re not entirely sure what would be right for you, book a free consultation with one of our team members!

About the Author:

Lynsey, SEO Content Writer for Simplified SEO ConsultingLynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

 

Apply to work with us if you’re ready to see how Simplified can serve you!

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A Guide To Creating A Private Practice SEO Friendly Website

Are you a therapist who is creating a new website? Or are you considering redesigning your private practice website? If you are and you want to get a head start on SEO you are in the right spot. If you have met with our consulting team then you might have heard that Simplified SEO Consulting likes to start working on SEO after your new website has had a chance to sit on Google for a little while. However, there are some things that you can do while creating your website that will give you a leg up on the search engine optimization process.

Mental Health SEO Keywords

SEO for private practice websites starts with choosing the right keywords. I am not suggesting that you have to do intensive keyword research as you are creating or redesigning your website. If you plan to do our Done-For-You SEO Program your dedicated SEO specialist will do extensive keyword research on each page that they optimize. While if you do our Small Group Intensive or Do-It-Yourself SEO Course you will receive training and more detailed instructions on how to conduct keyword research that will help you reach your ideal clients. 

However, knowing the right keywords for your area as you are creating a home page, about page, and services pages can help give you a jump start on your SEO journey. For example, did you know that in general “anxiety treatment” is more commonly searched than “anxiety therapy” or “anxiety counseling”? Additionally when you compare searches per month in the US “therapist” is searched more often than “counselor”. The right keywords for you to use are dependent on what area you are trying to rank in. 

Image of a woman writing on a notepad while looking at a laptop. Represents how private practice seo supports therapists in their SEO journey.References for Mental Health SEO Keywords

Content, Content, Content

It has been said time and time again that content is king/queen, but it remains to be true so it warrants being said again. When creating your website be mindful of which service pages you want to add. Think about your ideal client and what kind of mental health services you want to be offering. Then make a list of what services you want to provide. The list of services will look different for every private practice owner. It might include anxiety therapy, trauma therapy, therapy for women, sex therapy, therapy for men, EMDR, LGBTQIA+ counseling, therapy for teenagers, etc. The key is to identify what you want to offer and make an individual service page for each of them. 

Once you move on to creating those service pages keep in mind the length of your copy. Generally speaking, you want your pages to have 500 words but no more than 3000 words. Google likes to have a lot of quality content when determining rankings. It can be hard to go back and add 200 words to a service page that was originally 300 words long. Instead, try to make sure that as you are creating content you are aware of the word count. 

Benefits of Quality Content on a Private Practice SEO-Friendly Website

As a therapist, you may be aware of the importance of having an SEO-friendly website. However, did you know that quality content plays a crucial role in improving your website’s search engine rankings? But also attracts more organic traffic and ideal clients to your website? That’s right! There are also other benefits of having quality content on your SEO-friendly website. They include:

  • Improved search engine rankings
  • Increased website traffic
  • Higher engagement and user satisfaction
  • Better conversion rates
  • Increased authority and credibility in the industry

 

So, as a therapist looking to improve your website’s search engine rankings, quality content is king. Not only does it attract more traffic, but it also helps establish you as an expert in your field. By providing valuable and informative content, you can build trust with potential clients and improve your online presence. So, if you want to increase your visibility and reach more people, make sure you prioritize creating high-quality content for your SEO-friendly website.

References & Guides For Creating Content For A Private Practice Website

Pay Attention to Your Slugs

Once you have created a new page or blog post for your website there is one more thing that needs to be done before publishing it. That is to create an SEO-friendly URL slug. Once a page has gone live it can be tricky to change an existing URL slug. This is why this is one of the most important things you can do for your SEO as you are creating your website. 

So what should you include in your slugs? You should try to include both keywords and location indications. So first start with the main keywords you are wanting to focus on. Then include what city or state you are attempting to rank in.

Examples of URL Slugs For Service Pages

  • Graphic of a long paper coming out of a computer. Represents how private practice seo supports therapists to make their wesbite more visible to clients and boost their rankings.

    Anxiety Page: anxiety-treatment-Little-Rock-Arkansas
  • Virtual Therapy Page: online-therapy-North-Dakota
  • EMDR Page: EMDR-therapy-Tulsa-Oklahoma
  • Stress & Burnout Page: stress-management-Edmonton-Alberta
  • Couples Therapy: marriage-counseling-Manchester-New-Hampshire 

Include At least 3 Photos

As a Mental Health SEO Specialist, one of the areas I utilize during the optimization process is the alt text and photo title. It is a great way to increase accessibility while also integrating keywords and locations. At Simplified SEO Consulting, we recommend all of our clients have at least 3 photos on each page and blog post. If you plan to start services with us or take our training course then it might be easier to include those photos while creating the website. Rather than trying to add them in later while working on SEO. You can learn more about the SEO benefits of including at least 3 photos on every page here. 

Are You Ready to Start SEO Services on Your Private Practice Website?

Whether you are just creating your private practice website, redesigning your website, or you have had a website for years it is never too early or late to start learning about search engine optimization at Simplified SEO Consulting. Our Mental Health SEO specialists are here to help! We have services ranging from SEO-intensive training so you can learn how to optimize your own website to done-for-you SEO. It can be a big step to invest in SEO but we are here to help you at every step. Get started by following these steps:

  1. Make a free consultation with one of our knowledgeable team members
  2. Learn more about our dedicated SEO Specialists for therapists and the services we offer
  3. Start increasing your rankings on Google

Services Offered at Simplified SEO Consulting

Our SEO specialists are here to help you get optimal search engine optimization for counselors. Are you short on time but want to move forward with SEO for your private practice website? Then our Done for You package might be the best choice for you. Looking to build your knowledge of search engine optimization for yourself but need guidance on selecting mental health SEO keywords? Wanting to reduce costs by working on your own website? Then enrolling in our SEO intensive training or online course are options that are built for you. Whichever route you choose Simplified SEO Consulting will provide you with support and guidance. Get started with your free 30-minute consultation today to figure out the best path for you!

About the Author:

Image of the blogs author Winnie. Represents how seo consulting helps therapists and their website become more seo friendly and seo informed.Winnie is a part of our caring team of SEO Specialists at Simplified SEO Consulting. She enjoys learning and growing her knowledge in not only search engine optimization but also mental health. Staying up to date on all aspects of SEO so she can bring you the best service possible. 

Her specialty is working with our clients who have picked our Done for You package. This includes helping those clients get their website SEO-friendly and finding the best mental health keywords for them. If you’re ready to start on your search engine optimization journey, apply to work with us.

 

Updated on 4/30/2023 by Lynsey Heskett

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Private Practice SEO: How Your Service Pages Can Inspire Blog Posts

Your website’s service pages and blogs are valuable resources for your potential and current clients. They offer in-depth information about your services. And what clients can expect from therapy. And how to get started. But your service pages can do more than inform. They can inspire!

A picture of someone sitting at their laptop pointing at something while someone else gestures with a pen. Represents how seo consulting will support therapists by helping them find inspiration for blogs even from their own website.

Blogging is the perfect way to go into more detail about the topics that your service pages cover. They can give prospective clients a deeper understanding of what you do, and show off your practice’s personality. They’re a great opportunity to boost your SEO, while also connecting with clients to show them what makes you different! 

Take a Look at the Service Pages on Your Private Practice Website

While writing your service pages, were there topics you wish you could go into more depth on? Or were there certain aspects of your services that you weren’t able to fully explain? Don’t worry, because these are great topics to write about in a blog! By writing about them in more detail, you can explain to your ideal clients how your services work and what they can expect from them. But also how those services can help them in their specific situation. For example, if you offer therapy for women who have experienced trauma, you can write a blog about how therapy can help them heal and accept their past. 

How Many Blogs Do You Need?

For every service page, we recommend having at least three blogs about that service. This may seem difficult because you just wrote a whole page about the topic for your service page. But, this is an opportunity to go deeper and explain more to potential clients who are looking for more information. Here are some examples.

Blog Post Ideas for Specific Mental Health Concerns:

  • What is Trauma and How Does Trauma Therapy Work?
  • A Depression Therapist’s Tips on Coping with Your Depression Symptoms
  • How to Build Your Self-Esteem as a Young AdultA picture of someone typing on their computer with a plant, coffee and their notebook with the words "New Blog Post". Represents how private practice seo supports therapists and their writing their own blog posts.

Ideas for Different Modalities:

  • Cognitive Behavioral Therapy: What is it and How Can it Help?
  • Is EMDR Right For Me? Thoughts from an EMDR Therapist 
  • How are CBT and DBT Different? And Which One is Right for Me?

Blog Post Ideas to Boost Your Local SEO:

  • 5 Relaxing Locations in Maine for Getting Away to Recharge
  • 3 Coffee Spots in Portland, Oregon for Studying or Getting Work Done
  • A Place for Self-Care and Peace: 4 Trailheads in Ontario, Canada

Take a Client’s Perspective to Come Up with Blog Topics

When you’re deciding what to write about, it can be helpful to think from your client’s perspective. What questions do they still have after reading your page? What would they like to know more about? Answering these questions in a blog can help to further show you are an expert in your field. It will also give clients the information they need to decide if you’re the right provider for them.

Taking their perspective is also helpful when thinking of what advice your clients may be wanting. For inspiration, you can think of what potential clients might be looking for. If you offer therapy for relationships, you can write a blog post with tips on how to improve communication in a relationship. This will give clients insight into what methods you use and how you help people. It can also give them a chance to try out some of the techniques before they come to see you.

How to Create Client-Centric Mental Health Blog Topics

For your website and blogs to attract and retain readers it’s important to focus on creating client-centric content. By tailoring blog topics to the needs and interests of your ideal clients, you establish yourself as a trusted resource for information and support. Some ways to do this are:

Taking your ideal client’s perspective and creating content that directly addresses their needs and concerns allows you to establish and position yourself as a trusted expert in your field. It also can attract more visitors to your website. Not only allowing your ideal clients to read your blogs but allowing them to explore your various services.

Wondering How to Build Your SEO as a Therapist?

Writing blogs is a great way to deliver valuable information to clients. But as I mentioned, it’s also great for SEO! Blogs can be a great way to work in SEO keywords that you may have been unable to work into your service page. For instance, if you offer therapy for anxiety, a blog titled “How to Cope with Anxiety Symptoms” can be a great place to work in popular keywords such as, “anxiety symptoms” and “anxiety therapy”. Including these keywords can help your blog rank higher on Google. This way your ideal clients can find you more easily when they are searching for an anxiety therapist near them. 

Show Google What You Know

A picture of a computer with charts and data on the screen. Represents how done for you seo can allow for therapists to get support with writing blog posts for their website.Blogs can also be a great way to show Google (and clients) how knowledgeable you are. It also gives you a chance to show the clients why they should choose you over the competition. The blogs based on your service pages can give you the chance to give a more detailed look into the treatments. It gives you a chance to showcase specifically how you help your clients and what that treatment for their concerns looks like.

Let Them Get to Know You

So, at the end of every blog, we suggest adding an “About the Author” section. This is where you can establish more authority over the topic of the blog, and let the reader know more about you as a therapist. In this section, you can make it more specific to the topic of the blog and showcase your authority on the subject. 

If you wrote a blog about anxiety, in the “About You” section you can talk about how you’re a therapist specializing in anxiety and then discuss the treatments you usually use with clients. This is a great way to establish that you’re an expert on this subject to your clients and Google. It also lets the readers know more about you and what you specialize in.

Looking for Support? We Offer SEO Services for Therapists!

If you’re looking for support with your SEO blogs, we can help! We offer a variety of SEO options designed to meet the needs of therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:

  1. Apply to work with us and learn more about the members of the Simplified SEO Consulting team
  2. Learn more about our SEO services and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

Other SEO Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting, we have a wide range of SEO services to help therapists no matter what phase they are in at their practice!  We have different training options for therapists who want to learn how to optimize their own websites with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives are perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.

If you’re not entirely sure what would be right for you, apply to work with us!

About the Author:

Photo of Lynsey Heskett, a Mental Health SEO Content Specialist at Simplified SEO Consulting.Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She has a lot of passion for providing copywriting services for psychiatrists and therapists.

If you’re ready to see how Simplified can serve you, apply to work with us!

 

 

 

 

Updated on 4/30/2023 by Lynsey Heskett

 

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SEO for Therapists: Value of an “About the Author” Section

Value of an “About the Author” section on your blog posts: increase your EAT score with Google

Image of a man smiling while typing on a computer. How to build SEO for therapists? Including and about the author will help with good SEO for therapists. Contact us today to see how we can help you with SEO for private practices. Reach out now!Did you know that there is value in including an “About the Author” section at the end of each of your blogs? It plays a role in EAT. Increasing your EAT score with Google means increasing ranking power which is what we are all about at Simplified SEO Consulting. 

Chances are that you are reading this blog because you are either interested in working on SEO for your website or you are already investing in SEO. This means (whether you realize it yet or not) that you care about establishing EAT with Google. EAT stands for expertise, authority, and trust and it plays an important role in SEO. We are going to talk about how you can use your “About the Author” section at the end of your blogs to further your ranking power.

Make The “About The Author” Specific To The Blog

An important aspect of using the “About the Author” is to make the section specific to each blog. If the blog you wrote is related to trauma but the about the author is geared to anxiety then it isn’t going to have the full ranking power that it could. Both readers and Google want timely, truthful, and helpful content from a person specially trained expert in the area. By individualizing the “About the Author” we are able to use it as a part of EAT and as a ranking factor.

Example of an “About the Author”

Below is an example of an “About the Author” section for a blog related to trauma.

Jane Doe is a Licensed Clinical Social Worker at Example Therapy Group in Chicago, IL. She received her Master of Social Work from Washington University in St.Louis. As a trauma therapist, she specializes in working with teens and adults who have been through a traumatic event. She is specially trained in EMDR and uses it to help her clients process negative and traumatic memories. Jane believes strongly in the power of therapy to reduce and eliminate trauma and PTSD symptoms. It is her mission to support her clients in their healing journey so they can live a full and happy life.

In the example above Jane Doe is highlighted as a trauma therapist with expertise in treating trauma and PTSD symptoms. This helps solidify her as an expert and enhances her authority on the topic of the blog for both Google and the readers 

“About the Author” is for the Readers & Google

Establishing EAT for Google

Whenever we write content we want it to rank well on Google. Higher rankings mean people actually see the content you spent valuable time writing. This then leads to more visitors to your website and hopefully more conversions of visitors into clients. The tricky part is we have to convince Google that we really know what we are talking about. An “About the Author” section does just that. It establishes you as an expert and authority on the topic of the blog. Thus allowing Google to build trust that ranking your website highly is the right choice.

Image of a woman writing in a journal with a computer sitting in front of her. We provide help with SEO for mental health professionals. As a part of SEO for therapists, we suggest including an About the Auther section. Are you needing SEO for private practices? We can help, reach out now!

Establishing EAT for the Reader

It is important for people to know that what they are reading is credible and that it is coming from someone who knows what they are talking about. This is especially true in the medical and mental health fields. An “About the Author” tailored to the topic of the blog helps assure the reader that you have the expertise and authority to write on the subject. Further enhancing their trust in you and your website. This increases the likelihood that they will look at more of your pages, convert into clients, or come back to your website when they are ready for more help.

Why We Are Talking About This Now

With each Google update, including this section as a part of blogs seems to become more and more important as a ranking factor. In May 2022 Google released another update. Once again we saw the topic of the “About the Author” sections come up again. With their newest update including them in your blogs has more “SEO juice” and ranking power than ever before. 

Final Thoughts on SEO for Therapists &”About the Author” Sections

As an SEO specialist for therapists, I  suggest starting to write an individualized “About the Author” section as a part of your content writing process. After you create the main content of your blog then write a paragraph about yourself. 

  • What makes you qualified to give advice on the subject you just wrote about? 
  • Do you have specialized training that relates to the topic?
  • Who do you work with and how did you help them?

You don’t have to reinvent the wheel when it comes to this section on every blog. In other words, you don’t have to make these extravagantly different between each post. However, you do need to make sure that you do not have duplicate content on your blogs.

We Can Help You Learn More About SEO for Therapists

At Simplified SEO Consulting we know know that learning all the ins and out of search engine optimization for counselors can be difficult. Our SEO specialists are here to help! We have services ranging from SEO intensive training so you can learn how to optimize your own website to done for you SEO. It can be a big step to invest in SEO but we are here to help you at every step. Start by following these steps:

  1. Make a free appointment with our knowledgeable Consultation Team
  2. Learn more about our dedicated team of SEO Specialists for therapists
  3. Start ranking higher on Google and filling your schedule with clients

Services Offered at Simplified SEO Consulting

Our Mental Health SEO specialists are here to help you get optimal search engine optimization for counselors. Are you short on time but want to move forward with SEO? Then our Done for You package is for you. Looking to build your knowledge on SEO for yourself? Wanting to reduce costs by working on your own website? Then enrolling in our SEO intensive training or online course are options built for you. Whichever route you choose Simplified SEO Consulting will provide you with support and guidance. Get started with your free 30-minute consultation today!

About the Author:

Image of the blogs author Winnie. As a mental health SEO specialist Winnie is ready to help you with private practice SEO. Contact us today to see what packages we offer for SEO help for therapists.Winnie is a part of our dedicated team of SEO Specialists at Simplified SEO Consulting. She enjoys learning and growing her knowledge in not only SEO but also mental health. Staying up to date on all aspects of SEO, such as about the author sections, so she can bring you the best service possible. (If you have read this far notice the customization to this particular blog.)

Her specialty is working with our clients who have picked our Done for You package. She embraces taking a team approach to optimizing in order to bring all of our clients the most comprehensive services possible. If you’re ready to start on your SEO journey, schedule a consultation. Speak with our Client Success Specialist to discuss how Winnie can support you.

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SEO for Eating Disorder Therapists and Dieticians

We know that when you’re seeking SEO support, you’re looking for someone who understands your specialty. Perhaps, you have done SEO before, but the person or company just didn’t get your ideal clients and the importance of connecting with them. When you’re working with an eating disorder, body image, or trauma, trust matters. These people are very vulnerable and need to be able to trust you. That means when they find you, your website needs to be a safe haven for them to be seen and heard, but how does a therapist do this with just a website? Learn about SEO for eating disorder therapists here!

Language

How do you want to be spoken to when you are struggling with something? What we don’t want to do is create content that only focuses on one population, isolates others, or causes offense to individuals. Eating disorders are complex topics. While as clinicians we have good intentions, our actions and words carrier meaning, and power. So when you are creating content for your ideal clients recognize when some statements or viewpoints may be more harmful than others. Talk with other eating disorder specialists and see how they perceive your content. Talk to individuals who are not a part of the therapy world and get their feedback. The people around you can give you some honest feedback and see where your blind spots may be. 

Specialties and Service Pages

One thing that often occurs on eating disorder therapists’ and dieticians’ pages is making the eating disorder page too general. Creating one page with eating disorder therapy on it isn’t specific enough for Google. Essentially, it serves the same purpose as when you have a general counseling landing page with all your core specialties on it. If you work with body image, binge eating, bulimia, anorexia, emotional eating, or nutrition counseling, you need a specific page with at least 800 words on it. You will also need to create a cornerstone blog ( 2,000 words), to move from an authority on Google to more of an expert. 

Inclusive PhotosAnimated women with different bodies. If you are a looking to optimize a private practice website for eating disorders or dieticans, we can help. We offer SEO for eating disorder therapists, SEO for eating disorder coaches, and SEO for dieticians here!

Are you representing, Black, White, Asian, Middle Eastern, Trans, men, women, or non-binary individuals are your website? Who is your target? Do you say you work with all kinds of people, but only have white folks on your site representing eating disorders? The truth is many people have internalized white cultural standards of body image. Plus in some cultures, there is a heavy emphasis on body image that can affect individuals over the course of their lives. If you are trying to be inclusive, make sure you are adding photos where anybody could see themselves somewhere on your site. 

Blogs that Communicate That You Understand

Write blogs! They matter so much to the overall well-being of your site and SEO. Service pages can only take you so far. These set you up as an authority. However, blogging on your site is what sets you apart from other sites. A long-term intentional blogging strategy can take you far. After you have created your core cornerstone blogs. Writing shorter blog posts that are 800 words is important. You can create blog series, answer common questions that clients ask, or create blogs for queries on the internet that are not being addressed. We have so much power to connect, communicate and show you understand your clients. 

Who are you hiring and working with

Part of being an eating disorder therapist is recognizing your own cultural humility. Some individuals want to work with someone who understands body image and eating concerns from a cultural, racial, identity, and sexual perspective. It is hard to relate to someone who has never experienced what you have personally. While we want to be able to be supportive to anyone, the truth is that we are not the perfect therapist for everyone, and that is ok. Make sure if you plan to expand or you see a need in your community that you are doing your best to diversify your team and train them in some of these cultural issues. 

Acknowledgment that different people experience eating disorders

Recognize that we cannot use a one size fits all approach to working with eating disorder clients. If our content only communicates working with one type of eating disorder client that is fine, but we cannot claim to be diverse or inclusive if we are not recognizing the trauma roots and experiences of how others may develop or interact with eating disorders. Remain culturally humble and recognize that we are not for everyone. If we try, writing content will be more challenging and more inauthentic. 

Tips on SEO for Eating Disorder Therapists

How do you work?

Make sure you are clear about how you work with clients. Many clients are coming to you feeling like they have tried everything. Communicate what your theoretical orientation is and why it works. If you’re a HAES therapist, talk about why this matters for treatment. If you take an ACT, CBT, or DBT approach talk about the research support and skills they will develop. Or if you work with the trauma underlying an eating disorder discuss where this perspective comes from and talk about who this is for and who it isn’t for. The clarity in your approach offers kindness to your clients. 

Build Backlinks to Build Authority

  • Find people you trust and ask them to give you a backlink for your site. Consider colleagues, non-profit organizations, and other networks you trust. 
  • Guest Blog, do you know someone who has a mental health blog you could connect with?
  • Go on a podcast and ask them to link to your site
  • Submit your website to relevant directories
  • Create authentic and genuine content so you will get backlinks naturally.

Quick Tips:

Keywords for Eating Disorder Therapy PageBody positive women dancing. Looking for eating disorder keywords for your private practice website? we can help! We offer seo for eating disorder therapists, coaches, and dieticians.

  • HAES Therapist
  • Body Image Therapy
  • Eating Disorder Therapy
  • Disordered Eating
  • EMDR for Eating Disorders
  • Eating Disorder Therapist
  • Online Eating Disorder Therapy
  • Binge Eating Treatment
  • Body Image Issues
  • Nutrition Counseling
  • Body Image Therapist
  • Emotional Eating Recovery
  • Difference Between Emotional Eating and Stress Eating
  • Therapy for Binge Eating
  • Nutrition Therapy
  • Body Trust Therapist
  • IFS and Eating Disorders
  • binge eating disorder treatment near me

Want to understand how to add keywords to your copy? Check out this blog!

Learn More About SEO for Eating Disorder Therapists with Our Team!Body positive black women animated. Its time to get the private practice website support you need. Learn about some eating disorder keywords, and how SEO for eating disorder therapist may help you!

Our team works with many individuals who specialize in therapy. If you have been searching for an SEO company that understands eating disorders and how to market them, you’re in the right place. Our wonderful team of mental health SEO specialists at Simplified SEO Consulting would love to talk strategy with you and help you get connected with the best service for you. To get started with our service follow these simple steps:

  1. Schedule a consult with our Consultation Team
  2. Learn more about our talented team of mental health SEO Specialists
  3. Start learning SEO for Eating Disorder Therapists that align with your brand!

Other Services offered by Simplified SEO Consulting

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” online course, and we have 12 weeks of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!

About the Author:

Jasmine is a Mental Health SEO Specialist and our Client Success Specialist at Simplified SEO Consulting. Understanding SEO shouldn’t be challenging and Jasmine is here to help you understand where to start. If you are looking for an SEO company that understands eating disorders, Jasmine is one of many specialists who can help. Jasmine is a counseling intern at Aspire Counseling and works with body image, mild eating disorders, and clients with different identities and backgrounds. If you need more support for SEO for eating disorder therapists, schedule your free 30- minute consultation at Simplified SEO consulting soon!

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