Top of Google: The self paced guide that simplifies SEO so any therapist can quickly get a website in front of more potential clients!
You want, or perhaps you need, to do your own search engine optimization on your website. You’ve gone through my 7 day e-mails series and tried to make a few changes here and there. But the truth is, you still feel a little confused about how to make the changes I talk about.
You’re willing to put in the work. You understand that SEO can be a powerful marketing technique for your business. Colleagues, podcasts & your own research has explained how working on SEO can help you get in front of more potential clients, increase referrals and ultimately increase the number of clients you help. As a group practice owner, you are ready to meet your clients where they are searching for a therapist in the year 2020.
It’s not a lack of dedication or lack of desire or even lack of time holding you back from getting your website to the top of Google. It’s a lack of information.
The bottom line is, you’d like someone to take you step by step through the process of optimizing a website. You want more than a few tips. Rather, you’re looking for someone to tell and show you exactly what to do to get your website to the top of Google.
I’ve created the self paced, comprehensive SEO course you’ve been asking for.
After countless conversations, reviewing numerous websites, zoom meetings and hallway chats at conferences I have heard your requests for a more extensive online course that shows you exactly how to use the SEO techniques I’m always talking about.
Through conversations with numerous group practice owners, I’ve developed a course simplifies the concept of SEO and teaches you exactly how to do the things I’ve found can help your practice rank better.
My goal is to simplify SEO for you and give you very specific steps you can take to learn SEO. Google considers over 200 factors when it’s deciding which websites to show on search engine results. I can’t address all 200 factors, but I’ve chosen a handful that get really good results for therapists. I’ve used these techniques for counseling & mental health websites all over the United States and, more recently, internationally.
Who is this online SEO course for?
This SEO course is for therapists, psychologists, counselors, psychiatrists or business owners in related professions who want to get their website to the top of Google. This course may be a good fit for you if:
- You have a limited budget
- You have time to work on your own website (I recommend putting aside several hours a week for a month or two)
- DIY projects excite you
- You are self motivated and always finish what you start
- You’re looking for a steady stream of referrals to help grow your business
- Learning new things is generally a strength of yours but this SEO stuff seems a bit overwhelming right now
Who is this course not for?
This course may not be the answer you are looking for if:
- You don’t have hours to devote to your website
- You need to rank really well, really quickly
- DIY projects make you cringe
- Your website already ranks #1 and you’re getting more calls than you can handle
- When working on a big project, you typically need a lot of accountability
So, how will this course help me learn SEO?
With over 4.5 hours of video, several worksheets & answers to your biggest SEO questions, this course is full of actionable SEO tips you can use right away on your own website.
This course takes you through a series of modules with very specific guidance on how to get your website ranking better on Search Engines. Each module includes at least one video where I explain one or more concepts related to SEO. In most modules, I also include one or more videos of me demonstrating the concepts. For instance, when I talk about how to write an effective meta description you’ll also see me demonstrate where and how to add a meta description to both a Word Press website as well as a Square Space website. Then, the course includes several worksheets, most of which have been beta tested by other practice owners.
Module 1: Welcome!
This module will clearly explain what SEO is, talk about things to consider when building your website (including a list of questions to ask a website designer), and some quick wins you can do right away to improve SEO for your site as a whole.
Module 2: Content is King
In the SEO world, content is king. Google assumes that a website with a lot of really rich content will be providing helpful information to potential viewers. Therefore, it’s important to have a robust site chuck full of information people truly find useful. But what sort of information should you inlaced? We’ll talk all about that in this module! It will include information about writing service pages, location pages, your about page, a home page and blog posts. Furthermore, you’ll receive a content planning worksheet and an outline for service pages as well as places you can get even more information about adding content to your counseling website!
Module 3: Keyword Research
Keyword research is the starting place for any good SEO strategy and usually the topic I get the m most questions on. In this module, I’ll talk about how to do keyword research including discussing both paid and free tools. Then, I’ll demo on screen how I identify keywords for a page I’m about to optimize and you’ll have access to my keyword planning worksheet.
Module 4: Meta Data
Meta titles and descriptions are what shows up in the search results that help people decide whether or not to click on your site. We’ll talk about how to balance writing a meta description with enough keywords to help you get to the top of search engines while still making it helpful enough that potential clients “click” on your website. This module will include a demo of writing and adding a meta description on both a square space and word press site as well as another worksheet.
Module 5: On Page SEO
This is the mammoth module in that I’m covering a lot! We’ll talk about editing headers, photos and the content of your page to maximize your SEO. We’ll also cover what a url “slug” is and how to choose one for new pages that includes keywords. And we’ll go in depth talking about how to add internal links to your page.
Module 6: Building Backlinks
In some ways, Google is a big popularity contest. We’ll talk about how to get “votes” for your website by ethically getting other websites to link to yours.
Module 7: Monitoring Results
If you’ve followed me for long, you know I believe in following the data. Therefore, I couldn’t possibly put together a comprehensive SEO course without giving you at least a little guidance on how to monitor your results and respond to the information you gather.
By learning to track your data using your own call log, Brighter Insights or another rankings tracker, Google Search Console & Google Analytics you’ll be able to make informed decisions about where to invest your. time. In addition, you’ll be able to find problems & respond quickly.
How do I begin?
You go to the “Top of Google” course page and enroll in the course! I do recommend setting aside several hours a week for the next few weeks to work through the material and implement some of the things you. learn.
How much does this SEO course cost?
The course costs $397.
Can I enroll later?
Right now, the course is set to close at the end of December. By that time, our first round of students will be well into the program. We want to close the course to focus on gaining feedback from the initial round of students and incorporating new feedback.
SEO is an ever changing field. Therefore, our intention is to periodically close the course for a period of time to make updates. If you’re reading the page right now, the good news is that the course is open. The bad news is that it may be closed for new enrollees (current students will still have access!) when you’re ready to join down the road a bit.
Getting Started is Easy
To sign up today and get first access to our Comprehensive SEO Course, just follow these simple steps:
- Go to the main course page here.
- Choose “Enroll in Course” & enter your information
- Begin working through the modules, learning SEO & working on your site!
Interested in learning about our other SEO Services for therapists?
As a business that specializes in helping mental health professionals with SEO, we offer a few different options for small business owners. In addition to our maintenance and alumni SEO packages, we also offer many other SEO services including SEO training, a Learn SEO in a Weekend Workshop, done for you services, and À la carte SEO services. The best way to figure out which service will be a good fit for you is to start out with a free 30 minute consultations with one of our SEO specialists. You can schedule that SEO consultation here.