Content Archives - Page 4 of 8 - Simplified SEO Consulting

SEO for Psychiatrists: Ideal Clients, Service Pages & Keywords

Identifying the ideal clients for your private practice website is an important first step when starting SEO for psychiatrists. This step can look a little different for psychiatrists compared to therapists. When we ask therapists about their ideal clients the answers often include things like college-age students, couples, or young business professionals. Additionally, this list can include things like clients looking for EMDR Therapy, CBT, or Sex Therapy. So you might be asking yourself what does an ideal client list look like when working on SEO for psychiatrists. Let us take a deeper look into finding your perfect clients so you can have a thriving psychiatric private practice.

Ideal Clients Affects SEO for Psychiatrists

Often times a list of ideal clients for psychiatrists will be focused on which disorders they want to work with the most. Maybe you enjoy working with clients who have anxiety, depression, and Insomnia. On the other hand, you might enjoy diagnosing and treating clients who have mood disorders, schizophrenia, or who suffer from substance abuse. Your list of ideal clients might also include things like individuals in rural areas, elderly adults, kids, or young to middle-aged adults. The options seem to be endless.

If you are a psychiatrist in private practice you get to decide who you want to work with. Ultimately, if you are treating mental health disorders that you are passionate about then your business will thrive even more. So you have narrowed down your list of ideal clients now what? What do you do from here? Now we use this list to develop or enhance your service pages and guide your keyword research.

The Importance of Service Pages for SEO for Psychiatrists

To some, it may seem redundant to make a service page for each disorder that you want to focus on. However, this is a vital part of SEO and making sure that your services are seen by your ideal clients. The quality and quantity of copywriting on your website can drastically affect how Google views and ranks your website. Beyond that, individual service pages let you focus on a larger amount of keywords. This is where your list of ideal clients comes in.

Whatever disorders you listed out on your ideal client list is what you will want to focus on for service pages for several reasons. First, it will allow you to focus on multiple keywords that your ideal clients are using on Google when they need psychiatric services. Secondly, it shows Google that you are an expert in those areas. Which builds Google’s trust in your website and increases your rankings. Finally, when your ideal clients make it to your website they get the chance to see that you are the right psychiatrist for them.

How Keywords Play A Roll In SEO for Psychiatrists

When it comes to keywords used in SEO for therapists we often start by comparing counseling to therapy and see which will get the best results. But what about when finding keywords best used in SEO for psychiatrists? When doing keyword research you will have to think outside the box a bit. Most likely Psychiatrist is one of the first keywords to come to your mind which is a great starting point. From there you have to pick additional words you want to try and rank for.

This is where your ideal clients and service pages come in. You will need to find keywords that your ideal clients will be searching for. Since your service pages are going to be targeted toward your ideal clients then your keywords should match up with them as well.

Specific Keywords for Private Practice SEO

The following is a list of potential keywords that a psychiatrist interested in treating depression and ADHD might use. The list was created, and accurate as of May 30, 2022, with KWFinder which is one of our keyword research tools. Next to each keyword is the number of times each month the word was searched in the United States:

Psychiatrist | 451,000
Psychiatric nurse practitioners | 12700
Psychiatric evaluation | 5600
Depression Medication | 41,200
Antidepressants | 110,000
Wellbutrin | 409,000
ADHD treatment | 21,600
ADHD medication | 133,000
Ritalin | 124,000
Adderall | 601,000

This list is not all-inclusive to all of the possibilities for keywords for depression and ADHD. We also suggest searching for keywords in your specific area, not throughout the United States. Keyword trends in your city and state might be slightly different. This is why at Simplified SEO Consulting we put such an emphasis on detailed keyword research specific to your private practice and your location.

Final Thoughts From A SEO Services Consultant

Ideal clients, service pages, and keywords are important to all mental health private practice search engine optimization. The key is to make sure you adjust each area to fit your needs as a psychiatrist or psychiatric nurse practitioner. Another thing we focus on at Simplified SEO Consulting is making sure our SEO is ethical. We understand that being ethical is a vital part of mental health private practices. Thus whenever a Simplified SEO services consultant works on a website or trains someone in SEO we do so with a focus on being ethical.

Start Working on SEO for Your Business

Ready to start working on SEO for your private practice as a psychiatrist? Then our Mental Health SEO Services Consultants are ready to help you get started. Simplified SEO Consulting has several options to help your website start ranking on Google. If you want help building a SEO foundation for your website without spending multiple hours a week then our Done for You SEO package. might be your best option. Looking to build your knowledge on SEO for psychiatrists yourself? Then taking an online course, SEO training, or joining our SEO Mastermind Group guide you through all the aspects of SEO for your website. No matter which package you choose to go with we will ensure that your website is optimized in an ethical way. Getting started is easy. Make your free 30-minute consultation with one of our client success specialists today!

About the Author:

Winnie is part of the dedicated team at Simplified SEO Consulting. She enjoys learning and growing as a Mental Health SEO specialist. Her specialty is working with our clients who have picked our Done for You package.

She has a lot of passion for providing SEO help for psychiatrists and therapists. If you’re ready to see how Simplified can serve you, schedule your next consultation. Speak with our Client Success Specialist to discuss how Winnie can support you on your SEO journey.

April 12, 2022/0 Comments/by Winnie Youger-Rash

Content, SEO Tips

How Current Social Movements Can Help SEO

SEO Improvements and Current Social Movements

As a social worker, I take a lot of pride in being involved in current social movements. It’s a huge value for me. That’s the main reason I decided to pursue social work compared to being a clinical psychologist or licensed counselor. Psychotherapy alone can do enough about mental health when people are battling oppression. Consider a scenario where your client walks into your office and they want help with their depression. But the reason they’re feeling depressed is because they are unable to pay their rent after having been discriminated against. The inability to pay rent is directly related to their depression. There is only so many mindfulness techniques a therapist can do before realizing this is a systematic thing.

A recent US National Library of Medicine National Institutes of Health which says that “Poverty in childhood and among adults can cause poor mental health through social stresses, stigma and trauma. Equally, mental health problems can lead to impoverishment through loss of employment or underemployment, or fragmentation of social relationships.”

Social Justice as an Ethical Principle

Pride flags. This image could depict a social movement for mental health professionals to write about. 65201

Not only is this a personal value of mine, it’s also a requirement of the National Association of Social Workers for our social work professionals. This is mentioned in the Code of Ethics under Ethical Principles. “Social workers pursue social change, particularly with and on behalf of vulnerable and oppressed individuals and groups of people. Social workers’ social change efforts are focused primarily on issues of poverty, unemployment, discrimination, and other forms of social injustice. These activities seek to promote sensitivity to and knowledge about oppression and cultural and ethnic diversity. Social workers strive to ensure access to needed information, services, and resources; equality of opportunity; and meaningful participation in decision making for all people.”

Even if you’re not a social worker, as a mental health professional, it’s important to be competent in current social movements. Let me state here that, yes, being competent and writing about social movements is good for SEO. But it’s also good to be competent just as a general functioning member in society.

Additionally, using your professional privilege to talk about social movements is important. Mental health professionals usually have some sort of platform with their practice. With this platform, promoting social movements could convince others who are on the fence about taking action.

Okay, so how does this relate to SEO?

Social Movements can help with Inspiration for Blogs

Firstly, content is king. Having blogs, updated ones, is really important to SEO. When the amount of content on your site increases, so does Google’s trust in your site. Google is a smart cookie, they only give props to a site if they’re competent enough to deserve it. Not only this, but if a social movement is causing stress to one of your patients, you can relate a blog back to a service you provide. This is done many times in relation to an anxiety and stress page.

Having those hyperlinks adds lots of SEO and tells Google, again, that you know your stuff! If you’re feeling passionate about a certain topic, such as a social movement, write about it! Like I’ve said, writing is good, yes. What is more specific in helping SEO is when you’re writing about current events. This shows Google that your site is updated and competent, and you know your stuff! Using current events for inspiration for blog-writing is one great way to boost SEO.

Talking about Social Movements Helps Humanize Yourself to your Clients

Secondly, taking a stance on a certain topic can help you humanize yourself to your clients. Many of our therapists worry that their clients see them as having their lives all figured out. Let me assure you, mental health professionals still have their own battles, even when they’re guiding you with yours. It is good to let your potential clients know that you are a regular person and you keep up with movements that are happening in the world. Let them know that you, too, go home and watch the news, and you’re not actually all that different from the clients you meet with. It’ll most likely allow your clients to feel more comfortable opening up to you, if that rapport hasn’t yet been established.

Writing about Current Social Movements Can Help You Attract Your Ideal Client

Lastly, writing about a current social movement can help attract your ideal client. When you write about things that are important to you, you’re getting calls from people who also find them important. More than likely, your ideal client is feeling some way about a social movement, too. So, talk about it! These are things that affect their mental health exponentially, just like it does yours. Scheduling with clients that are similar in values with you can lead to a really productive therapeutic relationship.

Let’s Bring it all Together

Current social movements can help SEO in many ways. First, social movements can help you find inspiration to write blogs. Next, taking a stance on social movements can humanize you to your clients. Lastly, writing about current social movements helps attract your ideal client and benefits the therapeutic relationship! BOOM. Write about social movements for your next blog, you won’t regret it.

Begin Improving your SEO at Simplified SEO Consulting

If you’re ready to start improving your SEO, our mental health SEO specialists can help. We would love to help you start climbing the rankings on Google. Once this happens, you can start getting you calls from your ideal clients. This is the ultimate goal we have for you! Let’s get started:

Schedule a free consultation.
Get connected with a member of our SEO Specialist Team!
Begin climbing Google rankings and meeting your ideal clients!

Other Services at Simplified SEO Consulting

If writing content isn’t your thing, Simplified has multiple other services to provide! We offer Done For You SEO Services for professionals who are willing to let our SEO specialists take care of their SEO. We offer SEO training for professionals who are wanting to take care of their own SEO with a little help, and many DIY online courses.

About The Author

Jewel is currently part of our team as a Mental Health Specialist at Simplified SEO Consulting. She helps private practice owners find their ideal client by optimizing their websites and providing direct support to clients. Jewel loves the gratification when she sees a therapist’s data increasing and their phones buzzing. As a person who puts a lot of value into mental health , she loves knowing that Simplified’s services help therapists and patients find each other to improve mental health in the world. Jewel is currently in her Master’s in Social Work program at the University of Kansas School of Social Welfare. She also interns every week at a Kansas City psychiatric hospital. When she has the time, she loves to read, volunteer, spend time with friends, and travel.

March 17, 2022/0 Comments/by Jewel Fivecoat

Content, SEO Basics

Best Practices for Using Subheadings

Today we are covering a topic you are likely already familiar with on some level if you create content for your site. That has to do with what best practices are when it comes to using headings and subheadings throughout your pages. Your initial instinct may be to highlight the most important topics of your page. But, there are a few things to keep in mind when deciding on a specific subheading. So, let’s talk about the main three you will be!

Wait, But Why Do Headings and Subheadings Matter?

Subheadings have historically been used as an important ranking factor in search engines like Google. But, as technology has advanced, so have the factors that influence rankings. In our current day, headings no longer have to include the keywords you’d like to rank for. Search engines have reached a level of sophistication that they can better understand how to identify the main focus of a page. In some ways, one may believe that subheadings have become less important over the years. But, using each level of subheading in the correct way can still go a long way in improving your rankings.

Titles & H1’s

To start off, it is worth stressing that when it comes to using H1’s, they should be saved for the main title of your page. This is because when Google’s bots and other visitors land on your webpage, you want the topic of the page to be as clear as possible. Having more than one will dilute the focus of the page, and potentially confuse readers or web crawling robots. As a result, you may have a more difficult time ranking for more specific keywords.

Depending on your website editor, you may or may not have the ability to edit the H1’s on your site. If you don’t see any option to adjust them, you may have to contact support for your respective editor to gain more insight. However, in most cases, H1’s will exist as the main title attribute on your page. So, if you don’t see any mention of H1’s, don’t worry! They may be hiding in plain sight.

Best Practices for H2 Subheadings

H2 headings are likely the main headings you will use on each page. These are the main subheadings that are used to break up content throughout your site. Using H2’s helps to improve readability for readers and Google alike. In turn, this helps call attention to important topics you want potential clients to take notice of. This may include other important NAP information or vital keywords you want to rank for. Another good way to think about using these headings is as if they were chapters in a book. Each page on your site has its own story, and these help to break up the various ideas you want to explore.

A graphic of people typing and thinking of subheadings and other content ideas for their website. Simplified SEO Consulting can offer support with improving therapist SEO. Learn more about how we support private practice websites & SEO for psychotherapists today! 65203 H2’s should be descriptive, but not overly so. It is also important to mention keyword stuffing, and how cramming in as many phrases as possible can actually harm your SEO. Google is smart, and the algorithm has come to understand when people are just trying to rank without the authority to back it up. So, it is also important to remember H2’s shouldn’t be too long. Try to keep them under a sentence or two in most cases.

Using H3 Subheadings (like this one!)

Next, we have H3 headings. These are even smaller in focus, but still have an important use in breaking up content on your site. These headings are excellent opportunities to focus on sub-points that may be used to support the topics or keywords included in your H2’s. These may include bulleted lists or other related topics. They are another great tool to add structure to your pages. Yet, it should still be noted that there are no hard-set rules in place for how you should make use of these subheadings.

At the End of the Day, Headings and Subheadings Are Invaluable

Headings have still stood the test of time. While there are many other ways to rank for keywords these days, these elements continue to be used on any website with text-based content. They help to show search engines and visitors what the focus of a page is, and can help improve rankings when paired with intentional keyword management. While headings may not be as important for keyword rankings, they still help improve readability and serve an invaluable purpose.

In addition to the three main subheadings described in this blog, there are actually more that I didn’t cover! It is possible to use smaller headings going all the way up to H8 or H9, but access to this level of focus may not be available to you depending on the website editor you’re using. Google focuses mainly on H1’s, H2’s, and H3’s, leaving the other subheading options up to your description as to how you apply them throughout your site. Website editors often offer a variety of native SEO tools. So, learning to make the most of them will go a long way in structuring your website.

Checking Headings and the Health of your site

Two individuals point to a computer as they discuss content on their website. Learn more about how Simplified SEO Consulting can support private practice websites by improving SEO for therapists. Learn more about improving SEO for private practices by contacting our team today! 65202 One useful tool that can help you confirm your H1’s, along with any other of the subheadings mentioned, is the WAVE Accessibility Evaluation Tool. It scans the URL you want to search and tells you helpful information about the page including the different headings/subheadings included, structural elements of the page, and potential errors. Running your pages through this tool can help you better understand what Google’s bots see when viewing your page. By using this tool, you can address any issues that may affect your site, and confirm that your headings are in fact H1’s, H2’s, H3’s, or any other subheading you may find yourself using.

Closing thoughts

Headings are a necessity for any site with content that hopes to rank well on Google. They have changed over time, but remain an important part of the structure that helps visitors find the answers they need in a timely, efficient way. Understanding this can help your site thrive and better adapt as best practices change over time.

Begin SEO Services with Simplified SEO Consulting

Our team of trained SEO specialists offers technical and on-page SEO support. We can help you better understand how to incorporate subheadings into your site. We offer both Done For You and Done With You SEO services. To start your SEO journey, please follow these simple steps:

Book a free consultation
Meet with an SEO specialist
Start improving the structure of your site!

Other Services Offered with Simplified SEO Consulting

Our team is happy to support you in improving the health of your site. But, this isn’t the only service we offer. Other SEO services include our DIY Online SEO Courses, Done For You SEO services, and a Done With You 12-week Intensive SEO program. Feel free to visit our blog to learn more today!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns. Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support, often going the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

February 15, 2022/0 Comments/by Sterling Humburg-Cage

Content, SEO Basics, SEO Tips, Training

Incorporating SEO keywords

You know you need to incorporate SEO keywords into your copy, but it feels so clunky and awkward. You’ve done SEO keyword research and have come up with what you want to rank for but are struggling to add those keywords in a way that flows and makes sense.

Copywriting for SEO doesn’t have to be difficult! I personally love the puzzle of adding keywords to my blog posts. As a mental health SEO copywriter at Simplified SEO Consulting, I have three tips for you as you work to add SEO keywords to your private practice website.

Write from the heart, use keywords later.

Writing with SEO in mind is important. However, if you want to reach your ideal clients for your private practice, copywriting which is authentic to you is even more important. You know your clients’ challenges and what they are facing. Pretend like you’re talking directly to someone you’re working with and write out what you want them to hear from you. Being honest and sincere is powerful.

While SEO copywriting can get people on your page, there isn’t a point unless those clicks convert to new clients. This is w

here writing from the heart comes in. Search engine optimization for psychotherapists can help you get more clients, but only if your content resonates with the people who land on your page.

Give yourself a day to reset your brain.

Writing from the heart is only the first step in incorporating SEO keywords naturally into your content. I find it helpful to write a blog post or webpage and then put it down for a day. Come back to it and find those places you can “sneak” in keywords. Switching up counseling and therapy for example can help you rank for both words! Your copy CAN have flow and style while still having great SEO. Sometimes you just need to get your brain out of therapist mode and into SEO mode. Think about what your ideal client might be typing into Google to find the help they are looking for. Put yourself in their shoes and remember that incorporating keywords into your copy and content is truly helping your ideal client. Perhaps they’re not ready for therapy yet, but are looking for a blog post that resonates. That is powerful!

Approach SEO keywords as a puzzle.

My personal favorite way to incorporate SEO keywords while copywriting is to approach it as a puzzle. Make it a word game where you try and fit in keywords wherever you can. When you approach it as a game and not a chore, that mindset shift makes a big difference in how frustrated you may get. I love the challenge of using as many keywords as possible, while still having the style and flow that I desire. There are so many words associated with counseling, see how many you can use! You likely enjoy word games (have you started playing Wordle yet, or is it just blowing up your Facebook feed?) so make SEO optimization simply another fun game to play!

Consider copywriting for SEO with Simplified SEO Consulting!

If you’re still struggling with incorporating keywords into your web content, it might be time to consider SEO copywriting from Simplified SEO Consulting. Our mental health SEO specialists love taking your words and optimizing them for SEO. If you don’t have the capacity to put words to a computer screen, fret not! We’ve got you covered at our SEO consulting firm specializing in SEO for therapists, psychiatrists & other mental health professionals. We love writing for mental health professionals like you.

February 8, 2022/0 Comments/by Mason Aid

Backlinks, Content, Guest Blog

3 Ways My Content Has Been Reused and It’s Been Good for SEO

As a busy business owner looking to scale, your time is very, very valuable. So, when I start talking about creating content to improve SEO it’s not uncommon that people start looking for ways to reuse that content. And I’m supportive of that….as long as it doesn’t hurt your SEO.

I’ve had a few times where people told me they wrote such an amazing blog post that they published it on two different websites they own. Or that they used it as a guest blog post for some big name website AND published the same content on their own website. Unfortunately, neither of these are particularly great for your SEO. Google likes to see fresh, new, relevant content.

But that doesn’t mean all is lost. You don’t have to totally create content from Scratch! Here are three ways content I’ve created has been re-used and it’s been helpful for SEO:

1) The Guest Blog Post that Re-Uses an Old Idea

I often talk about Guest Blog Posting and people start groaning. They worry about having time to write a bunch of unique blog posts. But there ARE some short cuts. One of my favorite things is to come up with a topic that can be applied to several different populations. Then, create an outline that can be reused and write a similar blog post for several different people.

I’ve done this a few times before and recently decided to do it again for this post. So, I found two similar articles I wrote years ago for my own private practice blog and then asked a couple colleagues if I could write a similar blog post but with a focus on a different population for their website. The result? Five different blog posts all talking about how to use the 6 levels of validation I learned back in my comprehensive DBT days but with five different populations. I actually wrote the three new articles in about an hour (even though they’re longer and I think actually better written than my original ones) because I already knew exactly what I was writing about. But none of them are exactly the same, so it should help all of our SEO. Take a look:

2) The Video that Becomes a Blog Post & Social Media Post

This is one of my favorites. As a practice owner, you can create a single video that can be uploaded to Youtube, used to write a summary as a blog post on the topic (make sure to embed the youtube video on the blog post as well) and then shared on Social Media. You only have to come up with the topic and describe it once, but it’s shared across all of these platforms.

3) The Podcast Episode that was Used in Three Places

In October, I spent an amazing few days in a retreat at Lake Lure with my Mastermind group. Four of us spent time doing everything from hiking, to networking, to quick sprints to knock out big projects and supporting each other as we presented at a virtual conference. The last day, my friend Gordon proposed we quickly record a podcast episode. We had a great time chatting about business and especially about how helpful it is to be part of a group like that while growing our businesses.

The other three members of our group each have their own podcast. So, Gordon graciously shared the recording with Whitney & Uriah. In turn, all three turned the recording into a podcast episode. Sure, each created their own introduction, but they didn’t have to recreate the podcast. Then, they each wrote their own show notes. Now, all three have these show notes out on their respective website. And even though it’s describing the same thing and much of their episodes are the same content, this is actually helping all of their SEO because those show notes (while similar and describing the same content) are unique to that specific website.

Want to see how this worked? Check out the show notes on each of their website, and make sure to listen in on our conversation as well!

Want to Learn More About Optimizing Your Private Practice Website?

If you’re ready to get serious about your SEO, we want to help you through the process. First of all, we believe that if you survived grad school you can certainly learn the basics of SEO. So, if you’re the DIY sort of person bootstrapping it through building your own business, you may be interested in our DIY SEO Courses or our flagship 12 Week SEO Intensive Program. Or….we just started our very first Small Group SEO Mastermind, but it filled up so quickly we’re already starting a list for people who are interested in joining one this Spring or Summer!

Now…just because we believe you CAN doesn’t mean you want to optimize your own website or even should. After all, we know your time is valuable as the business owner. So, we also offer “Done for You” SEO services. Interested in any of these options? If so, schedule a 30 minute consultation. In this meeting, we’ll chat a bit over Zoom to make sure we’re choosing the option that’s best for the next steps you are taking in your business.

About the Author

Jessica Tappana believes in the power of psychotherapy to transform lives. She’s passionate about the field of mental health. She’s also built two successful businesses-a private practice in Columbia, MO where she still see counseling clients of her own in addition to supporting a team of 9+ clinicians and also Simplified SEO Consulting where she stays actively involved but has an incredible team supporting practice owners all over the world. She sees both of these businesses as contributing to her overall mission of spreading great mental health. Also, she believes that by helping practice owners have full, stable practices they’ll be able to do their very best work by feeling less stressed and being able to focus on working with the clients who fit them the best. She also believes that empowering her clinicians in her practice allows them to do the very best work for her clients.

In addition to running her businesses, Jessica loves to spend time with her family and also connect with other clinicians. In fact, having the opportunity to meet so many clinicians around the country has been one of the best benefits to building her businesses the last few years! The other consultants mentioned above live in Georgia, Tennessee & California. Other practice owners who have become close friends live in Florida, Nevada, Colorado, Kentucky & so many other places. But this passion for the field of mental health and belief that we can grow our impact by growing our businesses has led to the opportunity to form these incredible friendships that she values and learns from every day.

January 11, 2022/0 Comments/by Jessica

Content

Service Pages and Blogs: How Long Should They Be?

Writing your own blogs or service pages often comes with many questions. One of the most frequently asked questions is: “How long should they be?” However, it is a great question to ask when writing your own blogs or service pages for the first time! Because they actually have different length requirements, or well, length suggestions for SEO purposes but also so that you can put valuable information on your practice’s website. So, how long should they be?

Blogs

To start off with, your standard blog posts should be at a bare minimum of 500 words. These 500 words do not include your call to action section. This amount of words is just enough to cover a basic topic or cover a subject that is short. For example, this could be a blog update on what events your practice has taken part in. However, as an SEO copywriter, I would recommend blogs to be more than 500 words but 800 max for a standard blog. Because if you write more than that, you’re turning your blog into a cornerstone blog. Which is totally different from a standard blog.

Cornerstone Blogs

As I briefly mentioned above, a cornerstone blog is more than 800 words. For a cornerstone, we recommend at least 1,000 words. This is because a cornerstone blog is a deep dive into a topic so it will include more detail that you normally wouldn’t include on a service page or even in a standard blog. With a cornerstone, you will be able to go into more detail and include more information that you normally wouldn’t be able to due to your word limit.

In these 1,000 words, you will be including many SEO keywords to let Google know that you are writing about a topic that you are very knowledgeable about, but you are also including all the information you are wanting to share with your readers who are clients and potential clients. It helps with your SEO and increases your chances of ranking for these keywords on Google.

Service Pages

For your service pages, since these are not a place to go into a ton of detail, they are generally about 700-750 words or less. However, no less than 500 words because then that is too short. Your service page is a place where you are writing about a particular service that your practice offers. This can be anxiety treatment, EMDR, or even workshops. This page is to tell your clients, potential clients, and especially ideal clients, what this service is; what it entails; your approach to it; and how to go about scheduling an appointment.

Therefore, it doesn’t have to be a super lengthy page. However, some services are less heard of than others and may take a little more explaining. This is why service pages have more of a range than blogs when it comes to length. Now, if you still feel like you need to delve more into the service is your providing, that is where your blogs can come in handy!

Will Anyone Read All of This?

Now, you may be wondering, “Will anyone read all of this I’ve written? It seems really long…” and that’s okay! That’s a natural question to wonder and ask yourself. However, the answer is: Maybe! Some readers may read your whole blog, cornerstone, or service page and that is wonderful. But, most of the time, what we see is people browsing through the headers to see what is written and looking for what they want to know.

For example, a reader may go onto your service page and browse through your headers only to see what the signs and symptoms of PTSD are. And that is okay! Your service page, or blog, is still drawing in readers and potential clients along with providing valuable information to them AND Google.

This does bring me to the point of why headings and subheadings are important in your blogs and service pages. They can help your readers know what the sections of your page are about and help them find the information they are looking for. If you want to know more, here is a blog we have written about it!

Ways to Make Your Blogs and Service Pages Shorter

Okay, so you added A LOT of information to your blog or service page. That’s awesome! However, if it’s too long it can be a bit daunting or even difficult for readers to understand or even navigate. That’s why there are efficient ways to make your blogs and service pages shorter in appearance or in length and not sacrifice any of that valuable information!

Accordion Panels

One way to include a lot of information on a blog or service page on your practice’s website is to use accordion panels. Accordion panels are a type of web design that allows you to open and close panels to show or hide information. It’s often used for website menus, FAQ pages, and more. However, it can be a useful tool when you are wanting to have a lot of information on one page. It makes the information more digestible and makes it less overwhelming when navigating through your page.

Blog Series

Perhaps, you started writing your blog only to realize you wrote almost two cornerstones worth of content. You know that’s too long for one blog but you’re not sure what to do. Here is where the blog series comes into play! Blog series is a great way to break up chunks of content into multiple pages. This way your readers can still navigate through what content they would like to read but it is spread over multiple pages rather than condense into one overwhelming page or a blog that is lacking all the information needed.

Blog series are also a great way to create content for your blog that shows you are knowledgeable not only to clients but also Google about this subject. Series also help you not have to worry about what you need to write over the next couple of weeks. It’s a win, win!

Internal Links

Lastly, when you do blog series or you want to allude to other information that you cannot fit into a page, internal links will be your friend. You can link your other blogs to one another so that readers can easily find them. However, using internal links can overwhelm readers at times if your blog or service page is full of them. So, use them strategically.

About the Author:

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing all kinds of content for clients and their practices to use as resources. Her goal is to always produce quality content for her clients to use for their blogs and service pages. She knows that writing quality, original content is important not only to her clients, but to their practice and the clients that go there too! Especially, when the content is being used as a resource for mental health or even to help her client’s SEO. She is passionate about providing copywriting services for psychiatrists and therapists.

Schedule your next consultation if you’re ready to see how Simplified can serve you!

January 5, 2022/0 Comments/by Lynsey Heskett

Content

Blogging for SEO: Where to Find Inspiration

As an SEO expert and someone who loves to write, I often struggle to come up with creative blog post suggestions. Frankly, my ideas become stale after a while. This in turn makes writing less enjoyable and much more time-consuming. But, recently I was inspired to change my mindset and shift my thinking to make blogging a much more enjoyable creative outlet. And let me tell you, it’s working. What’s my secret you ask? Well, it’s allowing myself to look for ideas in the most unconventional places.

Wait a minute, if you’re not targeting keywords while you write your first draft, how will you optimize a blog for SEO?

If you think blogging is just for SEO, then my last statement may have worried you a little bit. Perhaps you’re wondering, how do I target keywords? Can I even optimize them to boost my ratings? YES! You absolutely can! It requires a bit of practice but it’s totally doable. And you’ll find that once you learn to write this way, you’ll enjoy blogging so much more.

Here’s an example:

I recently saw a popular television show depicting an EMDR session to treat a character that had severe war-related PTSD. At first, I was a bit excited because I saw a topic I write about often getting the attention it deserves, but as the scene wore on I quickly realized, this is NOT the way my therapist clients talk about EMDR. There were no protocols being followed. And in the end, the client left more keyed up than when the scene began.

Honestly, it was not a good look and it did not adequately portray the healing that can come from working with a therapist trained in EMDR. The more I thought about it, the more frustrated I felt. Then as I was laying in bed I thought to myself, you should blog on this. Talk about what you can expect from an EMDR session and dispel the myths that make people afraid to try it.

Truthfully, this was one of the best blogs I’ve written. Why? Because I was inspired and it was fresh on my mind.

Say What You Want to Say and Enjoy the SEO Process

As someone who’s made their career practicing therapy, I’m sure you could talk about mental health issues at length. Maybe you do, but maybe you hold off. When you get inspired to talk about a mental health subject, in a conversation with friends, after watching tv or reading a book or news article, I encourage you to blog on it. Allow your passion and expertise to shine through in your writing. Think of it as your opportunity to voice your thoughts and show others who you are as a clinician.

Optimizing Your Blog for SEO

After you’ve written the blog, you should optimize it for SEO. Perhaps the topic you’ve written on pertains to a keyword you’re tracking, but maybe it does not. If it does, great! If it doesn’t don’t worry, you can still make it work! Just look for opportunities to tie what you’ve written to a keyword you are wanting to optimize for. Say you’ve written a blog about how to apologize after a big fight with your spouse because it’s something you were inspired to write, but couples therapy isn’t a keyword you’re tracking. What do you do? We’ll look for other keywords that can relate to the content of your blog. You could choose therapist, mental health support, or even anxiety treatment and weave it into the content you’ve written. For example, you could title the blog “A Therapist Shares 5 Things You Must Do When You Apologize” or something like that. You could tie in the anxiety piece by discussing how anxiety can cause you to be irritable and snap at your spouse when you don’t actually mean to. Then, you can share how anxiety treatment can help.

Where Will YOU Find Inspiration for Blog Posts?

Look for inspiration in your everyday life and blog on them. Some places I frequently get inspiration from include:
Conversations with friends and family

The news
Social media
Movies
Television
Books

Next Steps to Learn More About Blogging for SEO

I hope this helps you make the mental mind shift to think about blogging in a new light and gather inspiration where you can. My hope is that by writing on things you feel passionate about in the moment, you’ll let your personality shine through and write an awesome blog!

If you’re looking for more information on blogging our Blogging for SEO E-Course is a great place to start. Here you can learn more about what we look for in blogs and how to optimize the amazing content I know you will write.

If you’re looking for other SEO services or to learn how to optimize your own website, our team would be happy to help you with that as well. We offer a variety of full-service SEO packages and SEO training opportunities. Reach out to a member of our consultation team to learn more about the many ways we can help you.

Begin SEO Services with Simplified SEO Consulting

If you’re ready to begin optimizing your private practice website, then we’d love to support you on your SEO journey. To begin, follow these steps:

Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
Learn more about our SEO services and training opportunities
Start optimizing your webpage and watch your site rank better on Google!

December 14, 2021/0 Comments/by Cory Moss

Content, SLP private practice

The Benefits of Guest Blogging for Your Speech Therapy Private Practice SEO

As a speech therapist, you understand the importance of communication. You work hard to help your clients communicate effectively, but how do you communicate with potential clients and promote your private practice? One excellent way is through guest blogging. If you’re not familiar with this practice, don’t worry! In this blog post, we’ll explore the power of guest blogging and how it can improve your private practice’s SEO.

What is guest blogging?

Guest blogging is the practice of writing a blog post for someone else’s website. This method is powerful because you can tap into the audience of an already established website. However, it is essential to emphasize that guest blogging is not about submitting the same content to multiple sites. This practice will only harm your online presence instead of enhancing it. Instead, target different websites with unique content to avoid duplication.

We’ve talked before about the power of guest blogging to build backlinks and authority for mental health clinicians. And we’ve written tips for guest blogging. But we thought at this point, our speech therapist practice owners might appreciate a blog post with examples relevant to your field as well.

Now, why should you give guest blogging a try?

First and foremost, it helps you to get backlinks. These are links from other websites that point to your website, signaling to search engines that your website is credible and trustworthy. With enough high-quality backlinks, your website will rank higher on search engine results pages (SERPs). With guest blogging, you’ll have an opportunity to include a backlink to your website, which will boost your SEO efforts.

Tips for SLPs Building Backlinks Through Guest Blog Posts

Guest blogging isn’t the fastest way to build backlinks. But it’s one of the best. It’s ethical. It’s helpful to both you and the person you are writing for. And if you’re guest blogging for websites that are remotely related to your own it’s especially helpful.

Choose Websites that Make Sense

When guest blogging, choose websites that match your niche. You want to target an audience that would be interested in your services. Identifying websites that match your niche makes it easy to generate content that attracts potential clients. If you’re struggling to find suitable websites to guest blog for, look for Facebook groups or communities where you can connect with other bloggers or guest post opportunities.

You may want to guest blog post for related professionals. For example, write a guest blog post on social communication for a therapist. Or, write a guest blog post for a pediatrician on things to consider when your baby has difficulty swallowing. Other related professionals may include PTs, OTs, learning specialists or tutors, education advocates or even nursing homes. Another great option is to guest blog for other SLPs.

Tips for Pitching Your Guest Blog Post

When reaching out to the preferred website, be sure to pitch a relevant topic. Social media groups have helpful networking opportunities to connect with other bloggers who can accept or recommend your guest post to others. Make sure your pitch is personalized and targeted toward their audience. Communicate your areas of expertise and highlight how your guest post will be beneficial to their readers.

If you’re a current client of Simplified SEO Consulting, you can pitch an idea in our Facebook group. We’ve had a number of people do that and get some great backlink opportunities.

Writing Guest Blog Posts Efficiently

Speed up the process of writing guest blogs. One way to make it easier and more efficient is to maintain a running list of potential guest post topics. Write down anything that comes to mind and prioritize those that are the most relevant and most likely to attract backlinks. Also, create a writing schedule that works for you, and stick to it. Set aside some time each week to write a guest blog that will improve your SEO and attract potential clients.

Lastly, my favorite way to write guest blog posts for multiple websites is to take a single topic and write several guest blog posts on that topic. You can write one article, then completely rewrite it to say similar things on the same topic. There are various ways to do this. The kind of tried-and-true way is to write a blog post on X topic. Then go to a totally new screen and write a blog post on the exact same topic. Compare the two. You’ll use some similar phrases but chances are they’re actually pretty different in terms of the exact wording.

Final Tips for Guest Blogging to Build Backlinks

When writing a guest post, make sure it is informative, entertaining, and unique. Provide value to the reader and show your expertise in your field. By showcasing your knowledge, you’ll build your reputation as a reputable speech therapist, and you’ll ultimately attract more clients. Ensure your guest post is authoritative and provides valuable advice or information. Doing this increases your chances of earning backlinks from the website you’re guest posting on.

Guest blogging is an effective strategy to improve your private practice’s SEO and bring potential clients to your website. Remember, guest blogging is not about submitting the same blog post to multiple websites. Instead, target different websites with unique content to avoid duplication. Choose websites that match your niche, and be sure to pitch a relevant topic for their audience. Remain active and creative, producing quality content that resonates with your readers. Through diligent guest blogging, your private practice’s SEO will become strong, and your reputation as a speech therapist will flourish.

Your Next Steps for Improving Private Practice SEO

There are lots of options for your next SEO steps. Read more about our SEO services for Speech Therapy practices or move on to one of these next steps:

Sign up for KWFinder and do some basic keyword research
Start one of our Do-it-Yourself SEO courses (our Top of Search Engines course will have a ton of step by step instructions!)
Join our next Small Group Mastermind
Apply for a call with one of our SEO Specialists to chat about your SEO needs

About the Author:

Jessica Tappana owns a 12 clinician private pay psychotherapy practice in Missouri. Then, she started helping other therapists with their SEO about 5 years ago. She strongly believes she does her best work when she’s working with clients who are a great fit and able to say no to not-so-great fits because she knows more calls will come. So, she also believes other healthcare professionals do their best work in similar situations. Therefore, she founded Simplified SEO Consulting to support healthcare professionals in the private practice world. And, she’s grown a team of incredibly talented individuals who are all much more tech-savvy than she is!

December 13, 2021/0 Comments/by Jessica

Content, SEO Tips, Training

A Guide to Copywriting for SEO: Part 2

Welcome back to part two of my comprehensive guide to copywriting for SEO series. I wrote this series because I know how challenging copywriting can be for busy therapists. I have had a lot of clients who tell me that copywriting is both intimidating and time-consuming. But, it doesn’t have to be so hard. My goal today is to simplify it a bit.

In part one I shared three tips to make copywriting easier: write like you’d speak to a client, speak to their pain points, and create a page for every service you offer. These tips are extremely important and it’s worth reading the blog to learn more about them. But today, I want to share three more practical tips to improve your writing experience and better your SEO.

3 Copywriting for SEO Tips:

Include References to the Places You Want to Rank Well

It’s critical to include references to your location or the places where you would like to draw clients from in your website copy. This helps tell Google where you’re located, thus helping you show up better in search results for clients who are looking for services in that area.

If you have an online therapy practice, this tip is extra important. Because you cannot technically have a Google My Business listing, it often takes Google longer to realize what areas you serve. Therefore it may take longer to get you ranking in those areas. So, you must mention areas throughout your state in your website copy.

If you have multiple locations, it’s still important to make references to the places where you see clients. Although you may not be able to mention them all, look for spots to weave it in where it looks natural.

Two powerful places to really highlight where you’re located are in your footer and in a location(s) page. Let’s talk about those in-depth a bit:

Footer: If you have a physical address put it here. If you do not, then mention where you’re located. For example, “Our therapy office is located in Kansas City, MO however, we see clients throughout Kansas and Missouri.”
Location Page: I would argue that having a location page is for all practices that see clients in person. However, I feel it is especially important for practices with multiple in-person locations. On this location page, I encourage you to embed a map if possible and provide driving locations to your practice.

Look for Opportunities to Add Keywords and Internal Links

I know writing copy is intimidating but I encourage you to write first, then look for opportunities to target the keywords you want to rank for. The same goes for adding internal links to other pages on your site. Sometimes, simply putting your thoughts down on paper without worrying about other things makes writing easier.

Once you have written your page or post, then look for places to add in or modify the wording to add keywords and links. This can be done throughout a page or a post however, there are a few places that I find offer great opportunities to add in these SEO elements. These places are:

Headings and subheadings
A call to action section where you detail the three steps to start services at your practice (here you can link to your home, contact, about page, etc.)
An other services section where you share about the other offerings you provide at your practice and link to those pages.

Proofread Your Work

I am certainly guilty of making spelling and grammatical mistakes when I write. Most people are. However, I always try to take the time to go back and proofread my work before publishing it. Even then, I am bound to make a mistake here and there. That’s when I rely on the wonders of technology and the tools that are at my disposal.

I personally love using the Hemmingway Editor and the Grammarly plugin when I write. Both tools catch common spelling and grammatical errors and they tell me if my writing is confusing or hard to read. I encourage you to use both as you work on writing copy for your private practice website.

Google likes to rank pages it considers “trustworthy.” So, if there are lots of spelling and grammatical errors it may hurt your rankings a bit. Now, I’m not saying it has to be perfect, but reading it over once or twice can really help.

SEO Services For Your Private Practice Website:

If you’re ready to optimize your website and improve your private practice website’s SEO, Then our SEO specialists can help! We would be honored to support you in your efforts to get in front of your ideal client on Google. To get started, follow these steps:

Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
Learn more about our SEO services and training opportunities
Start optimizing your webpage and watch your site rank better on Google!

About the Author:

Cory Moss is a Simplified SEO specialist & our Content Specialist based in the Kansas City metro area. She specializes in working on readability for therapist websites. She really enjoys helping her clients get to the top of Google and attract their ideal clients. Cory is great at speaking to clients about their dream practice and figuring out exactly what content on their website will help them reach those goals. She enjoys helping people learn about SEO and watching how people can improve their optimizing over time!

November 9, 2021/0 Comments/by Cory Moss

Backlinks, Business Tips, Content, SEO Tips

SEO for Coaches: Tips to Get Ranking

Do online coaches and consultants need SEO?

Yes, you do! The field of online coaching is very broad. It is not enough to create a website and say that you’re a health and wellness coach, a life coach, or a coaching therapist. This may seem specific to you, but to your ideal client, this is very vague. It’s important that when you do SEO for life coaches, therapists, health coaches, and so on, that you’re getting specific with your niche. Not in a way that makes it too difficult to get clients, but by specifying and speaking to your ideal client or “avatar”.

Benefits of SEO for Coaches

First, you’re able to get in front of your ideal clients- The most visible you’re, the more likely people are to come in contact with your services.
Builds credibility- SEO is all about building client relationships and connecting with your ideal clients through Google. Therefore, the better optimized your site, the more likely clients and prospects will see your programs and content.
Raises your authority- When you’re a leader in your field, people follow suit, therefore, if you’re able to get backlinks and have reputable sites mention you on their site. The better you will rank.

Tips on SEO for Coaches to Get Ranking Better!

Content is King! Or Queen!

Something that I see on coaching websites very often is clear, concise, and straightforward reasons to begin coaching with them. They outline what your goals are and how they can help you. Plus they outline the packages and how to get started. So what is wrong with this strategy when it comes to SEO? Google likes content and sometimes the way coaches build out pages can be more vague than you realize.

We know as SEO specialists and you know as coaches that nobody is going to ready a built-out service page, but Google will. Google loves content and if you can lay out your client’s pain points, why they may need support, how you can help, and where to get started in 500 words, Google is going to see you as a more credible source, than someone with 100 words on their page. Google needs built-out content, but what does the client need as well. A straightforward message that says “ I can help you”. That means in our SEO strategy with content, we need to make sure our keywords are niched down, headings make it clear that you can help, and that you understand who you’re trying to reach. It’s a balancing game.

A great way to enhance your content is by creating pages on what is life coach, how can a health and wellness coach help you. Why do I need a business coach or consultant, and so on? Then creating resource guides, tips, and talking directly to your client’s needs, will help connect with your people, potential clients, and of course Google.

A Smart Keyword Strategy Will Get you on the map

What is considered a “smart” keyword strategy? Well if I told you what a health coach was, would you know what I do? Probably not, we often want to be ranking for the most highly searched for keywords, but forget that we also need to reach our ideal clients in the process. That doesn’t mean health coach, life coach, online coach, business consultant, and so on isn’t going to help you. It is just those search terms are being used by everyone and that makes them watered down. We need to be specific in who we are targeting. Online coaching for busy moms, coaching for side hustles, fitness coaching for busy women. Who are you targeting? Are they dealing with weight loss, time or stress management, building a business?

We must create a strategy that entails both a long tail ( online coaching for women in Texas) and a short tail ( online coaching) so you’re getting on the map for what you need and eventually moving up with the more challenging keywords.

So how do I know if my keywords are right?

My response to this is how long have you been working on your strategy, do you know your ideal clients, and are you adding in the right content that connects. If you’re doing all these things and still see no results, then consider restructuring your approach. Chances are something in your copy is connecting or you’re haven’t found the sweet spot in your niche. Likewise, know that for an effective SEO strategy, you need to give it 6 months minimum to work. So how can you support your business in the meantime? Get connected!

Begin Connecting with Like-minded and different professionals

Building connections matter to get the referrals you need to your practice. Many individuals network or create podcasts to get their names out there with other professionals in their field. As well as with individuals they can partner with and refer to in the future. Two ways we suggest building on this strategy is to one create cornerstone blogs that talk about coaching, what you do, and how you help. Talk about the individual issues you see clients facing and how you can help to empower them to create the reality they are seeking. Additionally, an ethically built-out backlinks strategy will help skyrocket your credibility with Google. The more often people link to you the more Google recognizes your influence in your industry. Therefore, if you can do guest blogging, an interview, Facebook lives, or be on a podcast episode, always ask for a backlink to your site.

Make sure your website design and appearance is professional and trustworthy

When it comes to your design and appearance, make sure you’re correctly reporting your qualifications and what you can help with. If you are not experienced in certain areas, get training so you can best support your clients. Make sure that your content and programs are original and are providing the results you expect for your clients. Additionally, make sure you have people you can refer out to such as counselors, dieticians, personal trainers, designers, life coaches, and more. Make sure when building your website that content is original and that you have a security tag on your website so it indicates that people who come to your site won’t be at risk of having their information exposed. The better care you take of your brand and content, the more trustworthy you will be to your clients and prospects.

Make sure your coaching identity is clear

Often when I see coaching websites, they are lacking in content and don’t explain their purpose. Take time to explain your expertise, who you’re, help people recognize you’re human and capable of helping. Write blog content that connects.

Is SEO for Coaches for You?

Whether you’re a body image coach, health coach, business consultant, coaching therapist, life coach, or anything in between, we can help you. Coaching is a necessary and complex business to get ranking, but our strategy can help. We strive to create individualized plans for each client so you’re bringing in the right people for you. If you’re ready for a strategy and support, see how we can help you!

Ready to Begin Working with Us?

Let’s work together to get you on the map for your niche. SEO is a great way to help you gain organic traffic as a coach. If you’re ready for support and an SEO strategy tailored to your needs, let us help you!. Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:

Schedule a consult with our Client Success Specialist or Consult Team
Learn more about our wonderful team of SEO Specialists.
Begin your ethical and holistic SEO Journey!

Other Services offered by Simplified SEO Consulting

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!

About the Author:

As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin SEO services then get in touch and schedule your free consultation today!

Jasmine, an SEO Specialist, and Client Success Specialists at Simplified SEO Consulting. You may be wondering where to start with your SEO for private practice or group practices. You have come to the right place.

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is actively seeing clients in practice as part of her practicum. Currently, she serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. Her favorite part of the job is writing copy for clients and helping them find their voice to communicate with clients how they can best serve them.

October 5, 2021/0 Comments/by Jasmine Jaquess