I want you to think about your favorite artist. Maybe this is an actor, a comedian, or someone you follow on a social media platform. Essentially, think of someone whose media you consume. Today, these artists are often referred to as “influencers.” We naturally gravitate toward media content we personally connect with. This connection can be founded on a shared lifestyle, a common struggle, or simply humor. Further, peoples’ connection to media and the “influencers” who produce it can become a part of their daily lives.

You probably are asking yourself what all this has to do with blogging. So, I want you to take a second to think of yourself, a mental health professional, as an influencer. While you may not naturally identify with this term, the truth is, you are an expert in your field! You have extensive education and training. That means you have a ton of amazing thoughts and ideas to share with the world. And, how do we connect with the world today? The internet.

What’s the point of blogging?

Simple answer: connection.

Blogging allows you connect with your clients outside of counseling sessions. Furthermore, you can connect with people from all over the globe! You have the opportunity to share your education, your experience, and your ideas with people who are searching. All you’ve got to do is put pen to paper! (Well, more like fingers to keypad… but you get it.)

With all this being said, it’s important to know how to effectively use blogging to connect with your website viewers. At Simplified, we see private practice owners make a lot of the same mistakes when it comes to blogging. Today, I’ll walk you through what those mistakes are and how to ensure you don’t make them.

Not Blogging

Now, imagine that your favorite content creator never put out new media. No new movies, no new comedy specials on Netflix, and no more cute dog photos. What?! Most likely, you’d feel disconnected from your favorite influencer and a little disappointed. On the other hand, imagine that they put out new content twice a month. Or, even more frequently than that. Whoa! I assume you’d check their website or social media platforms pretty regularly. And, most importantly, you’d feel pretty connected to that creator.

Image of a woman sitting on her bed with a book, tablet, and laptop out. She is reading her therapists blog. Her therapist worked on their private practice SEO using blogging techniques.

Similarly, when you do not blog, your clients miss out on additional connection with you. As mental health professionals, we understand the importance of connection. Maybe they’re having a hard day and don’t have a session scheduled for awhile. They could be comforted by reading something from their therapist in the meantime. When you don’t blog, your clients don’t even have the opportunity to learn from you. Yes, clients should not be relying on blogs for mental health support instead of their scheduled sessions. But, wouldn’t it be something if your words connected with them on a day when they really needed it?

Blogging for SEO

On a different note, blogging is an essential part of a quality long-term SEO strategy. Creating and publishing fresh, original content tells Google that you are active on your website. Being active on your site makes Google happy! It wants to show searchers the most relevant information out there. Further, when you publish blogs on a particular topic, Google takes that as a sign that you are an expert on it. (Which we know that you are!) Consistently blogging helps you interact with Google in positive ways, thus improving your SEO. Furthermore, regularly blogging helps you connect with your current clients. And, it shows potential clients that you care about creating connection.

There are many reasons to blog. Here at Simplified SEO Consulting, we believe it to be an essential part of private practice owners’ SEO strategy. Now that we’ve covered the importance of blogging, let’s dive into blog content and mistakes to avoid.

Overthinking Blog Posts

Keep blog content helpful, relatable, and relevant.

Let’s go back to the “therapist as an influencer” idea. Typically, the media we choose to consume is helpful, relatable, and relevant. So, why shouldn’t blogs be this way, too? Whether someone is specifically searching for your blog, or they stumble upon it, they don’t want to read a graduate school essay. Even though your master’s program instructors programmed high quality, technical writing into your DNA during grad school, your clients don’t want it. And, neither does Google. In fact, Google likes simple writing, around the level of a fifth grader’s.

I commonly hear from private practice owners “what am I supposed to write about?” My answer to that is: anything! Obviously, it is important that your content is relevant to mental health, counseling, etc. Bottom line, your clients want to connect with you.

So, since Google wants simple writing and you want to connect with your clients, make it easy on yourself by writing for fun. Did she just say, “writing for fun”?! Yes, yes, I did. I encourage private practice owners to think of blogging as a time for reflection.

Blogging Content Ideas

Image of a team of private practice therapists meeting to discuss SEO for online therapy. Working on SEO for a private practice website can increase rankings.

What is going on in the world right now that connects to the population you serve? Listen to the common themes your clients are sharing. How are current events impacting their mental health right now? Or, how could something happening in the world impact their mental health in the short-term or long-term?

Did you read a new book that could be helpful to your clients? Here’s an idea: write a review of the book and call it a “blog.”

Our founder, Jessica Tappana, always brings up “if you had a conversation about the same issue with three different clients in the same week, it’s time to blog about it!” Sometimes, as mental health professionals, we notice trends among our clients’ experiences. If you’re picking up on a trend, it’s worth blogging about and connecting with your clients. And, once you’ve written an excellent blog, you can send it to your future clients who are struggling with the same issues you are writing about today.

Your clients want to hear from you. So does Google. Consistently blogging can help you positively impact your long-term SEO by proving to Google’s bots that you care about regularly providing your site visitors with high-quality content.

Prioritize Quality over Quantity

In terms of blogging strategy, it must be emphasized that best practice is quality over quantity. Unfortunately, we see many private practice owners do the opposite, and prioritize quantity over quality.

Think about if you went to another private practice owner’s site. You scroll to the blog tab. Once you get there, you see twenty blogs posted over the past six months. You see one you’re interested in, but when you click on it, there are only two paragraphs of text. Hmm… as a site visitor, you probably lose trust in the website. And, maybe even the practice owner who posted the blog. This content wasn’t helpful, relatable, or relevant. Maybe it was actually frustrating to view. You got excited to read something interesting, and felt let down when there wasn’t much information there. (Gen Z refers to this as “click bait.” Try using that term with your teen clients and see what they think!) It’s pretty clear that the blog was posted for SEO purposes only.

Let’s not give your website visitors the same experience. Give them content that is impactful and applicable to their lives. Likewise, blogging for quantity of blogs versus quality negatively impacts Google’s view of your site, too. Google’s bots are pretty dang smart. They know that blogging is intended for creating robust, informative material, not bits and pieces to feign expertise. It’s important to build that trust and connection not only with your clients, but also with Google.

Content Promotion

The next mistake we often see is practice owners not promoting their blog content. Wouldn’t you want to know if Netflix put out a show with your favorite comedian? Of course! So, your clients should know when there is fresh content on your site. There are a few ways to promote your blogs:

  • Create an email list so all of your clients are notified when a blog has been published
  • Post a link on your practice’s Facebook for each new blog
  • Share your blog on your personal Facebook account so friends and family can read and share

There are so many people out there who want to read your content. You just have to give them the chance! And, promoting your blogs can get more hits to your site. This helps new visitors view your blog, then maybe they’ll move over to your services tab. At this point, blogging, in a sense, is a form of marketing.

Keywords in the Titles

If you’ve been with Simplified for a while now, or even if you just started with us, you know that we are all about the keywords. Tracking keywords for your website is one of the most important pieces of SEO strategy. Especially important is ensuring you implement those keywords throughout your website to increase SEO rankings.

Image of two hands typing a blog on a keyboard. We see common blogging mistakes among private practice owners. We help boost SEO for mental health professionals.

Keep in mind that when blogging, the priority is to create helpful, relatable, and relevant content. However, it is important that you use keywords in the headings and copy of your blogs. Google places more weight on words in the headings and subheadings of copy. So, make sure you strategically place keywords in the headings. Not only will this help you get more SEO juice for the blog post, but it will help your readers.

Remember, we are writing content that is easy to read and informative. A huge piece of easy reading is skimming. Yes, some people will read your blog in its entirety. But, most likely readers will skim using the headings and subheadings. This helps them identify the parts of the copy that are applicable to them and worth reading.

The reward for using keywords in headings is twofold. Your site gets an SEO boost by ranking well on Google, and your readers have a more pleasant experience. In an earlier blog, Jessica discusses more about keywords and their strategic placement.

Videos in Blogs

We have seen many private practice owners use videos as a part of their blogs. This is great SEO strategy! A great thing about using videos as part of blogging is the increased accessibility for site visitors. On the other hand, when using videos as part of blogging, it is imperative that there be a video transcript or closed captioning available. Likewise, if you are including video in your blog, you must include a body of text. Your blog needs to have copy supporting the information in the video. Google loves videos, specifically YouTube videos. But, a video does not have the functionality of indicating keywords or phrases your site should be ranking for. So, you must pair videos on blogs with text.

Are You Ready to Get Your Site Ranking?

If you are looking to increase calls at your private practice, then it’s time to consider working with an SEO Specialist. Yes, we geek out over blogging. But, you haven’t even heard the rest of the geeky stuff we love! Follow the steps below to connect with an SEO Specialist at Simplified SEO Consulting and start ranking on Google:

  1. Schedule a 15-minute consultation call with to discuss your practice’s goals.
  2. Meet with an SEO Specialist and discuss package options.
  3. Begin optimizing your website and meeting with the clients you want!

Other Services at Simplified SEO Consulting

At Simplified, we are passionate about meeting your business’s needs in whatever way fits you best. If you’re looking to outsource SEO work while you run your practice, our Done For You services may be a nice fit. If you want to become an SEO master yourself, we suggest you check out our DIY Online SEO Courses. Or, the 12 Week SEO Intensive program, called the Done With You package, may fit you best. However you decide to take on Search Engine Optimization, our team of SEO Specialists is looking forward to geeking out with you.

middle age man at his computer looks frustrated writing content for SEO. He gets tips on readability and writing content for his private practice from SEO specialist at Simplified SEO Consulting

I hear it all the time, “I hate writing content for my webpage.” I get it, as therapists you talk all day long for a living. You’re great at helping your clients. You’re well educated. And to put it simply, you know your stuff. Sometimes, having academic and clinical knowledge of the topic you’re trying to write about for your webpage, be it in the form of a service page or a blog post is hard and this may make you feel frustrated. Therefore, you may divert back to using the same language, words, and phrases you used while writing papers in grad school or perhaps while writing your doctoral dissertation. 

That language was great and very appropriate in the world of academia, but let’s face it, it’s hard for anyone outside of the mental health world to understand. When you write like this, you may run the risk of losing your prospective client’s interest and ultimately their business. 

An Important Part of Readability is Using Approachable Language

I don’t want writing content to feel even more intimidating. Just think about writing in the same way you would talk to a client. Using a less academic tone and replacing it with one that’s more conversational allows your client to really feel heard and create a sense of safety and trust long before they even step foot in your private practice.

Say It With Me: Readability Matters!

I’ve talked to you before about readability, and how important it is. But, just for grins, let me hop back on my soapbox for a moment. Readability is crucial in getting client conversions and maximizing the return on investment you’re making in your SEO. After all, we want your potential clients to understand what they’re reading with, what we like to call a “2 am trauma brain.” This simply means, would your reader understand what you’re saying when they’re in crisis and looking for mental health support. Likely if they’re searching for “anxiety treatment” or “help for depression,” it means something is wrong and they’re struggling. At that moment, they don’t want to decode (and likely Google search) complicated clinical terms. Yes, this rule applies, even if they’re well-educated.

Another really important part of appealing to your prospective client is to use language and phrasing that speaks directly to them. We want them to see themselves on your page. This allows them to not only see that you understand and can empathize with their struggles, but that you also have helped people who are dealing with similar concerns. So often when a person struggles with a mental illness, they feel as if they’re being swept under the rug or are just another diagnosis. Although I am confident you don’t treat them that way, it’s important that you convey that to them through the writing on your webpage.  

SEO Readability Tips for Appealing to Your Ideal Client:

1. Speak simply and avoid unnecessary clinical terms 

mature woman writes in her notebook planning content for her service page and working on her SEO for private practice. She gets help from an SEO expert at Simplified SEO consultingThis is pretty important. Yet, it’s what most of the professionals we work with struggle with. Why? Because let’s face it, grad school rewarded really complicated writing. It made your professors think you’re smarter. But it doesn’t help when it comes to writing content for your website.

Google prefers and ranks web pages better if they’re easy to read. So simple uncomplicated language is always better. My favorite example that I share with almost every single client I work with is: use the word ‘use’ instead of ‘utilize.’ The word utilize is a common example of a word that’s unnecessary and frequently used by almost every clinician. 

Another example is psychotherapy, it’s unlikely that your client would type that into Google when they’re having a full-on panic attack. They’re probably just going to use the word therapy or counseling.

2. Say “you, your family, or your child/teen” when talking about an issue.

Using words like “the client” or “an individual with ____ makes your page less personal. We want your ideal client to see themselves in your content.

Here’s an example: “When an individual struggles with anxiety they feel a variety of psychosomatic symptoms like racing heart, profuse sweating, nausea, trembling, etc.” This sentence could easily be simplified as personalized to read, “if you struggle with anxiety you may feel sometimes sweat for no reason, feel like your heart is beating out of your stomach, get nauseous, or tremble.”

Also, avoid over-usage of the word ‘we.’ For example, “when we experience trauma, it changes the way we view ourselves and our world.”  Instead, speak directly to your client and say something like “when you experience trauma it may change the way you see yourself and your world.”

3. Address your clients’ pain points.

If you’ve worked with any member of our Simplified SEO consulting staff you’ve heard us ask “what your ideal clients’ pain points?” During a planning meeting or an SEO training session. We ask this because it’s another way to address them directly and show your understanding of what they’re going through. 

Likewise, address their fears or uncertainty surrounding calling a mental health professional and asking for help. You know going to therapy for the first time is scary and makes them feel vulnerable, so empathize and reassure them that there’s nothing to fear.

Ready to Begin Optimizing Your Private Practice Website?

stylish woman in glasses holds a coffee and works on optimizing her private practice webpage. She gets SEO tips on readability from an SEO specialist at Simplified SEO ConsultingIf you’re ready to work with us and learn all our secrets, then please reach out and contact us, we’d love to talk your ear off and tell you all about the magical power of SEO. 

Follow these simple steps to begin optimizing your website, getting to the top of Google, and reaching your ideal client:

  1. Make an appointment for a free 15-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our SEO packages and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

Other Services offered by Simplified SEO Consulting

The Simplified SEO Consulting team is passionate about providing SEO services for helping professionals and therapists. Our comprehensive SEO services are included in our Done for You SEO Service packages. Also, we offer alumni packages and al la carte SEO services. Our SEO staff provides several SEO training opportunities. including our “Top of Google” online course and 12 weeks of online video training. We also offer an SEO Strategy package to learn more about SEO and what you can do to rank better on search engines.

Contact Simplified SEO to learn more, or book a free SEO Consultation to decide which SEO service is best for your business. Our team looks forward to hearing from you!

Photo of Cory, our Content Coordinator who helps you write blogs for SEO and also offers 1:1 SEO TrainingAbout the Author:

Cory Moss is a Simplified SEO Consulting SEO specialist based in Kansas City.  In addition, she is our content coordinator and helps oversee all copywriting done for Simplified SEO Consulting clients.  She has a keen eye for detail and can spot a typo a mile away. Furthermore, she loves helping other people learn to do their own SEO and sometimes helps with our 12 week 1:1 SEO Training program.  As part of her Content Coordinator role, she specializes in working on readability for therapist websites. She really enjoys helping her clients get to the top of Google and attract their ideal clients.

Wanting to learn a lot about SEO quickly? Cory also wrote a Comprehensive Guide to SEO for Therapists that gives away many of our best optimizing tips for private practice owners!

 

Blogging. Round 2.

An animated picture reads, "blog." This relates to an upcoming blogging masterclass hosted by Simplified SEO Consulting.

Welcome back! This week, we’ll be discussing the second factor that is important for blogging. If you read the previous blog in this series, you know that blogging is important for SEO. In addition, you know that how often you blog depends on your goals. Understanding both of these components is imperative to ensure the best ROI. So, now that our bases are covered, on to the next piece of our blogging puzzle: content. In part 2 of this blog series, we’ll be looking a little bit closer at the role content plays in blogging for SEO. When focusing on content, there are two components to consider: how helpful and original the content is.

Helpful Content

The content in your blog is incredibly important. Thinking about what your ideal clients will read can help gauge what you incorporate in your blog. The more interesting your content is, the more likely readers will stick around. And, come back for more. In addition to a blog being interesting, your blog should be helpful for your ideal clients. Helpful as in offering some kind of resource to navigate issues or situations that many of your clients are currently navigating. For example, “8 tips to navigate anxiety to get through the rest of the semester” if you work with college students. If college students are your ideal clients, it’s easy to see that dealing with anxiety might be a common experience among your clients. So, this would likely be a blog that is helpful for them.

Why does this matter? Because reaching your ideal clients in as many different ways as possible is the best way to make sure that they “see” you. In addition, this is a good way to show your ideal client how valuable you are as a resource.  If they can see that you know your stuff and can help them out, they’re more likely to reach out to you for your services.

A picture shows an animated girl. This reflects concepts discussed in an upcoming blogging masterclass hosted by Simplified SEO Consulting.

Original Content

Content that is original is imperative for SEO. What does “original” content mean? In SEO land, “original” content is content that is not duplicate.  This means that this content is not on another site or even another page of your own site. So, this means that you can’t copy a great blog you read on Pinterest and post on our site. Essentially, this is like “cheating.” Except you’re probably going to get caught. Google will notice two pages with the same content and won’t know which is better to rank. So, it will likely hurt the rankings of both pages. Therefore, having duplicate content on your site will likely drop your rankings.

This is an important factor to keep in mind when someone outside of your practice is creating your blog content, because you want to make sure they aren’t giving you a blog post that’s been posted on another website somewhere else.

Now, this doesn’t mean that you can’t post multiple blogs about a similar topic. This also doesn’t mean that you can’t create a blog post series. However, this means that the content needs to be different from the other content on your site. .  . and other sites. Most of the time, Google catches this and essentially “flags” your website. Overall, this often means that your rankings can drop.  And, unfortunately, fewer people will see you.

Wrapping up Part 2 for Blogging

So, there you have it! A short and sweet explanation about the role that content plays in blogging. Overall, the content that’s included in your blog is extremely important for SEO. And, it’s extremely important to your ideal clients. Content that is relevant and helpful to your ideal clients is paramount when creating these blogs. In addition to helpful content, the content needs to be original. Having duplicate content can lead to a significant drop in rankings. So, this means that fewer people will see your site.

Because this was a quick overview, you probably have more questions. How do you know what topics are helpful to your clients? What can you do to make sure that your content isn’t duplicated? Is there some way to check what would make sense to write about? Is there an SEO company that’s hosting a masterclass about all things related to blogging?? Yes!

These Questions Can Be Answered In Our Upcoming Masterclass!

An animated photo shows a computer screen. This relates to concepts discussed in an upcoming blogging masterclass with Simplified SEO Consulting.

We’re excited to announce that we’re hosting a two-part masterclass on December 4th and December 11th! In this two-part masterclass series, we’ll discuss all things blogging and SEO. In addition, we’ll give you some practical tips to kickstart your blog. I will be the cohost, along with Jessica Tappana. Click here to register for our webinar. We look forward to seeing you there!

Other Services With Simplified SEO Consulting

At Simplified SEO Consulting, we’re pretty resourceful people. And,we can help you with all things SEO! We offer Done For You Services where do the optimization. Or, we can teach you how to do the optimization in our 12-Week Intensive Program. In addition, we offer a variety of helpful courses and ala carte services. When you’re ready to begin services with us, follow these steps:

  1. Schedule a free 30-minute consultation with us. 
  2. Get to know our team of highly skilled SEO specialists.
  3. Reach your SEO goals with blogging!

About the Author

seo consultant | simplified seo consulting

Alyssa has been a member of the Simplified family for the past few months and is now stepping into a role providing training and additional support for folks learning SEO. As a current graduate student in the Advanced Placement MSW Program at Mizzou, Alyssa loves the intersection of mental health and technology. In addition, Alyssa has a growing interest in using social media to grow a practice, the importance of live feed, and building backlinks. She wrote part 1 for this blogging series that covers more SEO blogging basics. Alyssa will be cohosting the blogging webinar and would love to see you there!

Which word should I use, and does it even matter?

This is a question that runs through my head on an almost daily basis. Searching for the best keywords for mental health practices can be challenging at first. When it comes to these three terms, I often find myself using them interchangeably. However, I know practitioners can have a preference over one or the other, and have a good reason behind it.

The super-short answer is, yes, it does indeed matter. However, understanding WHY choosing the right keyword matters is another important part of the process. Today, I’m going to be covering how to tell which specific word will give you the most bang for your SEO buck. So, let’s get into it!

SEO - Search Engine Optimization mind map, technology concept with marker representing how SEO can help mental health therapists

What Are People Searching For?

When it comes to what specific terms people search for on Google, we’ve found that it’s kind of all over the place. You could rank really well for a simple phrase like “couples counseling” in your city, but the same search for “couples therapy” could be getting zero results. This is because people of different regions, cities, or even counties will be searching for one of these words, but probably not both. While there can be some similarities in what people search based on geographic location, it can be hard to guess which word to go with.

Soda vs. Pop: Why one-word matters

I like to compare the difference in search patterns to the age-old question of “Do you call it soda, or pop?” While the two different terms generally refer to the same thing, some people in one part of the country might be more likely to use the word “soda” instead of “pop.” This also rings true for what I call The Big Three.

The three words that private practice owners use most often, and what the title of this blog happens to be, are “counseling”, “therapy” “, and “psychotherapy”. While it’s great to know that these are the three words people like to choose between, it’s also super important to know how to tell which word is being searched the most in your area.

Photo of a masculine hand touching a keyboard on a laptop and the word "Keywords." Represents how this article discusses how small business owners can optimize a website with a focus on keyword placement.

Should I center around counseling keywords, therapy keywords, or psychotherapy?

Since search trends are different for just about every city in the US, it can be worth it to use a keyword search tool. These allow you to type in the keyword of your choice and will give you the stats on how many people are searching for it. They can also show you how difficult it is to rank for the word, current trends, and other really helpful features! Some free ones are Google Trends, Ubersuggest, and Goole Search Console. However, if you’d like a paid service, I recommend something like KWFinder.com or SEMRush. There are numerous alternatives that have their own set of features, so it may take some time to find the one you like best.

But, no matter what tool you use, the most important thing is having the ability to hone in on the specific locations you’re wanting to rank for. By seeing how much search traffic the term is generating, you’ll be able to know which term is most popular in your area. With this info in mind, you can make better-informed decisions on what the best keywords are to focus on for your site.

So, keyword research tools will give me the best keywords for mental health

successful therapist and business owner with cup of coffee and computer writing notes at workplace with SEO icons

The super-short answer to this question is no, you are! While knowing which keywords are most searched for in your area is important, going with language that stays true to your desired brand is always a top priority. While something may look good when looking solely at the numbers, it may not go well with your brand, and we here at Simplified SEO Consulting get that. That’s why our team of SEO specialists always tries to keep clients informed on the decisions we make on websites.

Closing Thoughts

While understanding the best keywords for mental health services is important, knowing where these terms are most popular is the other half the battle. I could go on about the ways we like to do keyword research at Simplified, but that is another topic for another time. For this topic, know that choosing which keyword to use does matter in terms of SEO. However, it is up to you to decide what you think is best for you and your brand! Optimization can be tricky at times, but having a site you love is most important!

Begin Working With an SEO Specialist

I hope this was informative enough to get you started on some of your keyword research. But, if you don’t have the time or interest, our SEO specialists would love to take this off your plate. At Simplified SEO Consulting, we offer a variety of services to help boost your SEO. We offer Done For You services as well as a 12-week training option. If you’d like to learn more, schedule a free 30-minute consultation with us. 

Other Services offered by Simplified SEO Consulting

Simplified SEO Consulting is passionate about providing SEO services for helping professionals and private practice owners. Our comprehensive SEO services are included in our Done for You SEO Service packages.  We also offer alumni packages and al la carte SEO services. Our team provides several learning opportunities with our SEO training packages including our “Top of Google” online course and 12 weeks of online video training and SEO Strategy package if you’re interested in learning how to optimize your website on your own.

Contact Simplified SEO to ask further questions, or book a free SEO Consultation to decide which option is best for your business. We look forward to talking with you.

About The Author

Photo of man looking at camera | Mental Health SEO Specialist | Columbia, MO

Sterling Humburg-Cage is a member of the 2020 graduating class from the University of Missouri. He is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist.

 

 

 

The Balance Between Quality Content and SEO Return

Picture of bubble charts with SEO in the center and hand writing. If you're wondering if Seo is the route for you, then check out simplified seo consulting blog post about seo and quality content. If you're looking for an SEO service we can work with you soon!

So you want to do SEO? Wonderful, but you’ve heard that it can take a while to see results. This may cause some uncertainty or confusion as you decide how to begin marketing your practice to build your business or gain more clients. If you’re looking to create a balance between SEO and quality content, you’ve come to the right place!

Whenever considering SEO, you have to find the balance between quality content and optimization. There are a few factors to consider as you begin your SEO journey. For example, the time commitment between optimizing and seeing the return of your content. Consider this if you’re just beginning a website or a practice. It may take longer to get you ranking for keywords than someone starting SEO from a preexisting established practice.

Another consideration is not everyone who begins SEO will have the same amount of return from Google. Some practices have to wait longer, whereas others rank better faster. This doesn’t mean you don’t provide value, it just means that it may take a month or two longer to see your own increase. No journey will be the same, but one thing is for certain, it is worth the investment once your site begins ranking well. So let’s take a look at some factors that can help you see a better return. And, what can cause your site to decrease in rankings. 

Quality Content Creation

animated content lettering with mega phone and people developing ideas. If your're out of ideas for marketing your business, no worries, at Simplified SEO Consulting we offer seo consulting services. We have help you write quality content or we do copywriting for therapists as an al la carte options or in the done for your services. Contact us today!

Creating quality content is the cornerstone of your website. You want beautiful informative content that speaks to your ideal client. But, you must also balance this with SEO as you begin to build out your pages and blog. A key factor in creating quality content that will help you rank better, is to make sure it is relevant. You may be thinking well that’s obvious?!

Well, it is and it isn’t. Let’s consider an example. People may want to add sections that have a bit of relevance to the material on the page, but it doesn’t entirely encompass the theme of the page. Some material that you may add to a page would serve better as its own service or blog post. For example, consider the example of anxiety vs. postpartum anxiety. Both of these include topics of anxiety, but they don’t look the same for treatment. If I were searching for postpartum anxiety, clicked on a page for “anxiety” because it had postpartum as a keyword, and then realized it was a generalized anxiety page, I would most likely skim the part I needed and then bounce off the page because I would assume your expertise was too general. Google would take note of this and potentially penalize you or deem you an irrelevant source. In order for quality content to be key, you must match the theme of the page.

If you want more of your SEO questions answered, Cory Moss, an SEO specialist wrote an awesome blog post about common SEO questions that can satiate your curiosity. 

Do the SEO keywords match the content?

Another factor that you will need to address is keywords. One thing we don’t do as SEO specialists is keyword stuff your photos or other elements of your site to get rankings. We consider this unethical. What we do want to do is add accessible and relevant keywords to your pages, so Google knows you are a credible expert. Just as the example above mentioned content, we would not add postpartum anxiety as a keyword on its own to an anxiety page. The only caveat would be if you added a small section in the content about postpartum anxiety and then linked to your actual service page which expanded on this topic. 

How much SEO value is too much for quality content?

hand drawn photo of seo optimization. If you want to increase your rankings with SEO optimzation, consider creating quality content. We offer copywriting for therapists. If you're wanting to begin search engine optimization for counselors. Contact Simplified SEO Consulting

Another key factor to consider is to add quality content that is at least 500-700 words, but no more than 3000 words. We want Google to register us as a relevant source so we will rank higher. The more you can add, the better. And the more you can optimize without overdoing it. But realize this is possible. A few suggestions to consider are adding credible links, the right keywords, not overstuffing, and be aware of how you optimize headings with size and keywords. Google will read these headings and decide these are relevant to a search or not. Remember to use only one H1 and try to use more H2’s for headings. 

More importantly, make sure you don’t over optimize your site, because it is possible. While we want to add all of the keywords, internal, external links, and alt text, but don’t go overboard. Google will penalize you and tank your rankings potentially. If you want to learn more about finding balance between optimization and quality content, check out this great article by Neil Patel.

Quality Content Growth Over Time

Ultimately, we want to make sure we are adding relevant and helpful material that can be optimized well. Know that this will boost your pages and get you ranking faster, but be patient. Some months will be higher than others. There are always ways to grow with your website. You can make slight tweaks to quality content and add new pages (which is what we always preach) to continue to help your pages thrive. Just know that as with any investment, growth takes time. Don’t worry if during the first month or two you’re unsure if you’re really getting your money’s worth. SEO is such a great way to be noticed and gain more clientele, but patience is key and eventually with time, you will reach your SEO goals. If after the 6 month time period is up with our services and you don’t want to focus on optimization, know we offer great alumni packages for lower prices that will help you with SEO maintenance. 

Final notes

SEO is an investment, but quality content that matches up with SEO rules can give you so much value and make you a contender for your services. Don’t be worried if some months have less growth than

Begin SEO Services at Simplified SEO Consulting

Whether you’re trying SEO on your own or using our Done for You services, we also offer packages for SEO alumni as you want to do maintenance for your site. If you have any questions or your question was not answered, reach out. Our passionate team of SEO experts would be happy to answer your question and talk about what services might work well for your business. Follow these three steps to begin ranking better on Google.

 

Other Services offered by Simplified SEO Consulting

Simplified SEO Consulting is passionate about providing SEO services for helping professionals and therapists. Our comprehensive SEO services are included in our Done for You SEO Service packages. Also, we offer alumni packages and al la carte SEO services. Our SEO staff provides several SEO training opportunities. including our “Top of Google” online course and 12 weeks of online video training. We also offer an SEO Strategy package to learn more about SEO and what you can do to rank better on search engines.

Contact Simplified SEO to learn more, or book a free SEO Consultation to decide which option is best for your business. We hope to hear from you soon!

About the Author:

Jasmine Jaquess is a Simplified SEO specialist based in Columbia, MO. She specializes in platforms such as Squarespace and Wix but has learned to love word press sites as well. She really enjoys hearing the client’s goals for their business and helping them achieve them. 

Sometimes, it feels like the world of social media is inescapable. On many platforms, you have the option to share to all of your accounts. Which, depending on the content, could have different outcomes. In SEO land, we’ve been getting a lot of questions about the role of social media in SEO. Is active participation in social media required? Is social media involvement required to boost SEO? Does posting on social media make your website more visible to your ideal clients? Stay tuned to find out!

 Active Participation in Social Media

A thumbs up icon is shown for social media. Social media involvement can help boost SEO and web presence. Schedule a consultation to learn about our services at Simplified SEO Consulting.

You might be wondering why I specified “active” participation. Social media works in your favor when you interact with fellow users through your account. This means liking and responding to comments, direct messages, and tags. Essentially, anytime your practice is acknowledged by another user. Why is this important? Because this is how most social media algorithms operate. This is true for Instagram, for example. The more your private practice’s account interacts with its users, the more your account will be visible. Potentially, giving you the opportunity to increase your following. And, *hopefully* increase client conversion.
 
So, all of this to say that the “post and pray” approach will not work in your favor. If you’re going to use this as a form of digital marketing to grow your business, it has to be done with intention. Otherwise, it will likely be a waste of your time and energy.

Social Media “Boosting” Your SEO

This is a little tricky. Active participation in social media *if done well* can get you in front of more users.  This can, in theory, help your SEO. There are some assumptions that go along with this. 1. People able to access your website from the social media platform (for instance, through a link on your page). 2. After seeing your website on Social Media, people visit your website, stay on and explore your website. Google interprets this as the user being interested in the content on your website, and shows Google that your site has truly useful information.  Google likes to send people to websites they find engaging, trustworthy and useful.  So, when more people are going to your site from social media and exploring it, it may help your rankings.  In this way, Social Media may be helpful.

Do just having a Facebook, Instagram or Tik Tok Improve my SEO?

Now, you may be wondering if just having a presence on various platforms in and of itself will boost your SEO.  The truth is that we’ve read conflicting evidence about this in recent years.  There does seem to be a correlation where businesses with a well ranking website often have an active social media presence. However most of us remember from school that correlation does not always equal causation.  And, Google isn’t yet admitting that social media is an official ranking factor.

Our general recommendations for SEO + Social Media

 
Our general recommendation is that social mentions (your name or practice name) seem to be helpful and social shares (where someone shares a link to your page) particularly seem to be helpful. Is this only because it directs people to your site? Perhaps.  But it does seem to make sense that Google crawls all webpages and therefore knows when your page is showing up frequently on a platform like Facebook.
So, our general recommendation is that you frequently share links to your website on your social media.  You already know we highly recommend blogging for helping professionals building their SEO.  We also recommend you take the extra step of sharing each blog post you publish on your facebook, twitter or other account.  If it makes sense, consider asking friends and family to share your blog posts as well!

Website Visibility for Ideal Clients

A keyboard with social media icons is displayed. This is an important concept to consider when evaluating the role of social media in boosting SEO.

Again, also tricky. This kind of depends on your ideal client. For example, let’s say working with college students is your jam. Posting relevant content on your social media that will speak to them and/or grab their attention could definitely be helpful. A good tip is to use geographic location to your benefit. We’ll stick with the college student example. You could post a picture and tag a local coffee shop that’s a popular study hub. If your practice happens to be near the coffee shop, mention that! Post relevant content about what’s happening on campus. Do your best to get creative with it. I can speak from my experience as a current graduate student. It’s obvious when a business tries to market to college students and is disconnected from the culture. If your ideal client doesn’t feel like you “get them”, they may not reach out.
 
And this extends beyond college students and to all populations. Marketing through social media should be done tactfully. And, it should be clear that there was consideration and intention in the process. If the world of social media is foreign to you, or you’re lacking inspiration, do some research. See what works and what doesn’t with other similar businesses. Truly, there is nothing you can’t find on Google.
 

To Wrap Up Our Social Media Adventure. . .

Colored pencils are shown with faces drawn on them. This concept is related to boosting SEO.

For my friends that prefer lists, or just scrolled to the bottom for a summary, here are the important takeaways:
1. Active participation in social media is essentially required IF that is the avenue you are taking to get in front of users on social media. Simply posting is not enough. There has to be a high level of interaction between your account and the other users.
2. Social media alone will not boost your SEO. However, providing ample opportunities for the user to visit your website through your account CAN help
3. If you’re using social media to get in front of your ideal clients, do so tactfully. Make it clear that you are connected to them and are familiar with their needs.  Consider your “brand” when developing content.
 

Want To Start SEO Services?

At Simplified SEO Consulting, our goal is for your practice to be on the first page of Google. And, we can help you reach that in many different ways. We offer Done For You Services and take care of the optimization. If you would like to learn how to do it yourself, we have training available through a 12-week program or individual courses. In addition, we offer al a carte services to fill in the gaps. If you aren’t sure which service will get the best return on investment for your business, one of our SEO specialists will help during your consultation. So what’s holding you back? You do your best work when you’re not worried about where the next call will come from. So, let’s start the process to get your site in front of more of the right clients so they can start calling! Take the next step and schedule a free consultation to learn more!

About The Author

Alyssa Kohne is in the process of obtaining her Masters in Social Work with a clinical concentration from the University of Missouri- Columbia. She has been doing SEO with Simplified for the last few months. She has a passion for helping people who want to learn to dot heir own SEO and has led SEO trainings as part of her work with Simplified SEO Consulting.

Let’s talk about duplicate content and best SEO practices. Frequently, in our planning meetings, our clients wonder why duplicate content is an issue? Especially if they’re taking the text from one of their own pages? They also wonder how much of a page needs to be rewritten to avoid being flagged by Google as having duplicate content? Today, I’m going to take a moment and answer these questions. Hopefully, I can provide some insight into why new original content is important on every page you write for your website.

Before I begin, it’s important to note that SEO experts are unsure exactly how much Google will doc you for using duplicate content. But, we are certain that it happens. The main reasons, it’s confusing for their search engines that index your site, and it negatively impacts your readers’ experience. 

The SEO issue with duplicate content:

copy and paste short cut keys representing the SEO issue with duplicate content on webpages. Learn more about SEO strategy with Simplified SEO consultingGoogle dislikes duplicate content because it confuses their search engines. When two pages have identical information, Google can’t discern which page they should show someone searching for that topic. For example, if you offer CBT, and use the exact same wording to describe how you treat depression and anxiety, then Google becomes confused. Their search engines that index your page can’t determine which page is better to show your potential client. This means it is possible that neither page would show up for someone searching for “CBT for anxiety” because Google is unsure which page has the correct information. Or, Google could potentially show the wrong page containing information about depression. 

In addition to being confusing for Google, duplicate content may confuse your potential clients. Using the example above, if a Google user is searching for “CBT for anxiety” and your depression page appears, would they be likely to click on it? Probably not because they need anxiety treatment. So, they’d likely move on to a page that’s a better fit for their needs. 

So, it’s important that you don’t leave your SEO to chance. Explicitly tell Google what you want to rank for using original content. This makes your page rank better, and it improves your user experience!

How many words need to be changed to avoid being flagged for duplicate content?

keyboard, coffee, mouse, and a notebook. Learn SEO tips for private practice owners from Simplified SEO consulting The short answer: there is no magic number. If we need to say essentially the same things on more than one page, we usually opt to change a minimum of three words per sentence. We also like to switch up the internal links or the anchor text whenever possible. For example, if you have a link to your homepage saying “counseling in Kansas City, MO,” we may change your anchor text to read “mental health services in Kansas City, MO.” This has two benefits: it creates original content, AND it helps your homepage rank for two keywords. 

When in doubt, we highly recommend writing fresh content for every page. Copying and pasting information may be tempting, but we’ve found there are usually simple tweaks you can make to convey the same message but have different text. 

Remember, if you’re ever unsure, our SEO specialists would be happy to look at your page and provide some input. 

Begin SEO Services with Simplified SEO Consulting:

therapist works on her website after learning SEO tips from SEO specialists at Simplified SEO consulting

Thank you for reading this blog. I hope I was able to provide some insight into why original content is so important for your website! If you have further questions or other SEO questions, our team would be happy to discuss SEO strategy and our services with you. To get started working on your SEO and increase your Google rankings, please follow these steps:

  1. Schedule a free 15-minute consultation meeting with Simplified SEO consulting.
  2. Speak to one of our  SEO specialists during your consultation appointment. At this time we will happily discuss SEO strategy and answer your questions.
  3. Begin optimizing your webpage and see your pages rank better on Google and get more clients!

Other Services offered by Simplified SEO Consulting

Simplified SEO Consulting provides a wide variety of SEO services designed to meet the needs of mental health professionals and private practice owners. We know you are very busy, so if you want someone to do the SEO work for you, we provide a Done for You SEO Service package. We also offer al la carte SEO services for clients who may not need as much help,. but still want a specialist to work on their pages. If you are interested in learning SEO, we would love to teach you how to get your website ranking better. So, we offer SEO training packages. the “Top of Google” online course, and 12 weeks of online video training. Lastly, if you are just getting your website up and running, or are redesigning your site, we offer an SEO strategy package to get you started.

Contact Simplified SEO to ask any questions, or book a free SEO Consultation appointment. We look forward to discussing the many ways we can help you reach more clients.

.You have a beautiful website, but nobody’s finding it.  You’re not sure what needs to happen, but you’ve heard that you need to add more content to your website.  Where should you even start?

The Value of Content on a Website

Most websites I look at when people are asking for my help with SEO, simply don’t have enough content.  Which means Google doesn’t have the information it needs. It needs this information to rank your website for the search terms your clients are searching for.

Private practice owner thinking about what to write a blog post about | SEO for private practice owners | Simplified SEO Consulting

The First Thing to Add: Service Pages

I often joke that if you have an “Individual Therapy” or a “Coaching” page that lists everything you can potentially help with including the word “stress,” Google now knows that you can spell stress.  When you have a little paragraph on each of those topics instead and have written 50-100 words on stress, Google figures you can define the word.  But if you have a whole service page with 500-2,000 words of content really explaining what stress is.

It also describes how you help and gives people hope that things CAN get better, Google is much more likely to realize how helpful your page will be for people searching for “help with stress.” I think it’s important to note that search engines really do want to show the websites people will find most helpful. So, instead of seeing adding these service pages as a “game” or something, try to see it as offering potential clients a clear glimpse into why they should see YOU for that particular issue.  You can start building a positive relationship with your clients and start giving them hope just by having some well-written service pages!

The Second Thing to Add: Blog PostsBlog text with computer keyboard, cup of coffee and plant pot.

Blogging regularly is great for SEO.  However, I’m a big believer that blog posts are about more than just SEO…they are also about genuinely providing useful content for your audience.

I generally recommend that for each service page, you slowly build up over time at least 3 blog posts.  For instance, if I treat addictions, I might write a blog post on, “3 signs you have an addiction,” “Addiction Recovery: Do you ever truly recover?” and “What to expect in counseling for an addiction.”  On each of these blog posts, I’m linking back to my service page (see above) on addiction. This was, these pages help support that service page and will actually help your site as a whole rank better for terms related to addiction.

Another general rule of thumb is to aim for posting a new blog about twice a month.  However, the true key here is consistency. So, it would be better to post one blog per month for 4 months than to post once a week for a month and then not at all for three months.  Last tip: make sure you are writing long enough blog posts!  Again, you want to make sure you’re providing useful information to your audience and also giving Google enough information to improve your SEO.

Content on Your Home Page

You’re probably expecting me to say here that you need to add a bunch of content to your home page.  And some people DO have a lot of content on their home page.  That is ok. However, I don’t always recommend adding 2,000 words to your home page.  The truth is that if you are adding tons of content to other pages of your site, adding internal links back to your home page, and have a GREAT meta description on your home page, you will probably be ok with less content on the actual home page.  Focus really intently on having a great design for your home page. And making the words that are on that page really speak to your ideal client.  This is important because as you optimize the rest of your site, it will be your home page showing up most frequently in search results. And your home page people most frequently visit!

Looking for more information?

I go into a lot more detail about what content to add to your website in my online SEO course called “SEO First Steps.”  We review keyword research, content strategy, and how to make sure your website is set up with Google Search Console.

Enroll in “SEO First Steps” Now

Not sure what the next step is?

I believe therapists can learn SEO. I also believe not every therapist wants to or that it’s really the best use of their time. Maybe you’re just not sure what will get you the best return on investment right now. If so, go ahead and schedule a free Zoom consultation with us. We’ll take a look at your site together and figure out what will help you the most!

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Did you know that Google prefer to rank content that is easier to read? Google gives preferential treatment to pages that they feel have useful information. And, they will rank pages higher if they feel the page provides the reader with the answers they are searching for. Additionally, poor readability can have a pretty negative impact on your bounce rate. This means readers will likely bounce off your page in favor of one that is easier to read. This, in turn, affects your SEO. 

Look, website visitors are looking to you, as a professional, to make topics easier to understand. They’re often exhausted when they’re looking at your website. And it can be hard to keep their attention. So, they want something they can quickly skim and pick up some valuable content. Google knows this. And that’s why they pay attention to a website’s readability.

What factors influence readability?

woman working on her SEO and readability after learning more about SEO from Simplified SEO consulting

Currently, Yoast, which is an SEO tool available to WordPress users that we love, considers seven factors in their readability score. These are transition words, consecutive sentence beginnings, paragraph length, subheading distribution, sentence length, the use of a passive voice, and Flesch reading ease. I want to dive into these seven factors. So, I will provide a little more explanation of what we consider when we examine the readability on a page we work on. 

Transition Words: 

Transition words are important to readability because they help your text flow. They also create a more positive experience for your reader. They tell your reader what they can expect and what is coming next. Some examples of transition words include: therefore, so, ultimately, but, in other words, also, and, because. You can find a list of transition words here

Consecutive Sentences:

Repetition can be annoying. Therefore, starting your sentences with the same word can cause the reader to find your writing style irritating. This might make them bounce off your page which hurts your SEO. If you find that this is an issue for you, try working in a transition word at the beginning of one sentence!

Paragraph Length and Sentence Length:

I think this is one thing many people struggle with, especially therapists who talk for a living. I know I do! But long sentences and long paragraphs are hard to read. So, they need to be broken up. If your sentences are long, this provides another opportunity to break them up with a transition word. If your paragraphs are too long, use this as an opportunity to create another subheading and get in another keyword. On average, we want paragraphs to have no more than 120 words, and a sentence to have 20 words or less.

Subheading Distribution:

Subheadings are important for several reasons. Subheadings provide a great opportunity to target keywords you are trying to rank for. Also, they matter from an accessibility standpoint. And finally, they help your reader scan the page to find the information they are searching for. 

Passive Voice:

Using a passive voice makes your text seem less clear. It can make it appear that you have less knowledge of the topic you are writing about. Therefore, using an active voice is important to help your text be more approachable and easier to understand.

Flesch Reading Ease

I saved this one for last. Because, in my opinion, it is the most difficult and more important factor impacting readability. The key factors impacting your Flesch Reading Ease score are sentence length and words that are hard to understand or have too many syllables. One important thing to keep in mind when considering reading ease is the situation that brings your ideal client to your page. How they are feeling? What kind of content do they want to see? Would every client want to read technical language and psychological jargon? Probably not, they just want help and answers to what they are searching for.

Good Readability Does Not Make You Seem Unprofessional. Actually, It Makes You Approachable

african american man smiles because he improved his readability and SEO and is ranking better on search engines. He learned these skills from Simplified SEO consulting

One concern many of our SEO clients share regarding reading ease is “I see well-educated/professional clients, so I don’t want to come off as unprofessional or simple.” We get that. But, you have to stop for a second and think about the situation that is bringing your client to your page. Most likely if they are looking for psychological services they are experiencing challenges in their life or they may even be in crisis. At this moment, they may not be in the right frame of mind to read something that is overly technical and has big words. They just want to find the help or answers they are looking for. For example, a professional businesswoman who is having a panic attack at 3 am doesn’t want to read a page with language that seems like it came out of a published research study.

So when you write, try to keep your language on the simple side and your sentences short. Avoid using big technical terms. Here’s a tip that Jessica always gives our clients when she talks about readability: think about explaining your point to your middle school nephew at a barbeque. If they could not understand it, then it may be too hard to read. 

Readability is important in making you seem approachable and knowledgeable on the subject you are writing about. Remember, a search engine does its best to think as a human would think, so they will rank pages that they think will be most helpful to the people searching. Therefore, we encourage you to keep these seven things in mind as you write your next service page or blog post! 

Let’s Get You Ranking Well! Begin Optimizing Your Website with Simplified SEO Consulting

female private practice owner looks happy because she is ranking well on google after working on her SEO and readability after learning SEO skills from Simplified SEO consulting

Improving your SEO and ranking better on search engines doesn’t have to be complicated. We make it simple! We offer a variety of SEO services and learning opportunities to best suit your needs. To get started optimizing your private practice website, please follow these simple steps:

  1. Book a free 15-minute consultation with Simplified SEO Consulting,
  2. Speak to one of our SEO specialists. During a free consultation call, we will help you determine what service or package is the best fit for your private practice,
  3. Rank better on Google and get more clients!

Other SEO Services offered by Simplified SEO Consulting

Simplified SEO Consulting is pleased to offer you a variety of SEO services designed to meet your needs as an owner of a private mental health practice. We know you’re busy, so you may not want to optimize your website. Therefore, we offer a popular Done for You SEO Services. With this package, our team of SEO specialists will optimize your page for you. Additionally, we offer alumni packages for folks who are looking to sustain and maintain great rankings. If you are the do-it-yourself type, we can help you rank well too. We have SEO training packages designed to teach you the skills you need to get your website ranking well including our “Top of Google” online course. Ready to get started? Book a free SEO Consultation to decide which service is best for your practice.

“What I really want to tell you is…”

I’m an avid listener of the Being Boss podcast, and this statement is one of the most impactful things I’ve learned over the years of learning from Emily and Kathleen.

Sometimes, the idea of writing a blog post is overwhelming or intimidating. Does anyone else feel that way? Before writing, I go back and forth about topics, (check out the post about Timely Blog Post Topics if this is your top issue!), then, I take forever to think about all the different ways I could start and structure the post. You’re calling me out with the core issue right now, aren’t you? 

Go ahead, let’s say it together: PROCRASTINATION. 

Yeah, I know. It’s not that I don’t want to do it. I want to write a blog post. Then the second-guessing creeps right in. Maybe even some imposter syndrome, depending on the topic. I want to share what’s going on in this wild brain of mine I just don’t always know how to put it into coherent, readable posts. However, once I get started, the words just flow. That’s where the above quote comes in. Start there. Quit overthinking it. If you don’t know where to start, find yourself second-guessing or just overthinking the whole thing, start typing. Start with, “What I really want to tell you is…” and just go for it.

Shows a serious young man reading on his laptop. Represents how seo consulting can support therapists in learning how long their content needs to be on their website.But, Danica, what in the world does this have to do with blog post length?

Oh, thank you! I’m so glad you asked. One of the big things we hear on consult and planning calls is that you have trouble paring down your message. You’ve got a lot to say, and just don’t think people will read the whole thing. So, is it better to write everything in one post, or to break it up into a series of posts? What is the cost/benefit analysis for SEO? Is there a perfect blog post length? Let’s break it down. 

Blog Post Length: Step #1

Ask yourself, what are you REALLY trying to say? What does your reader need to know in order to use the information you are taking the time to write about? This is where the quote above can help. Write that down. If you have at least 500 words to say about it, then you have the makings of a blog post! Congratulations. IF your thoughts can’t fill that much space, consider sharing on social media instead? There’s a time and place for both, right? 

Bonus tip: Later, you can compile some of your best, bite-sized advice into a longer blog post! What a great way to grab content you’ve already taken time to write and re-purpose it for a different audience or type of learner!

Blog Post Length: Step #2

I’m going to assume that if you have made it to this part of the post, you are clear about the fact that you have something worth sharing and have determined that a blog post is the best way to do it! Thanks for sticking with me here…this is a process. Now that you have written out your thoughts, about how long would that post end up being? Somewhere between 500-1,500 words? Excellent. That’s where I’m going to put the “optimal” stamp of approval. 1,600 words? Great. That’s fine too. This is not a bright-line rule! If you are closer to 3000 words, we should probably consider breaking that into at least two different posts, or finding another outlet for that brilliance. (Book chapter, perhaps?) A single blog post is just not going to be the best use of that wisdom. 

That said….our fearless leader Jessica is a huge fan of long blog posts.  Consider this quote from her,

“No such thing as too long of a blog post! My longest blog posts have not only ranked the best but are the ones new clients are most likely to reference! We have a couple of blog posts that people have specifically said were the reason they reached out and they’re longer posts…so, my personal opinion is longer is better.”

However, I’m going to go out on a limb and slightly disagree with her here…I think if it’s 3,000 words you’re totally ok breaking it into two posts! Now you have two 1,500 word blog posts which are both long enough to get ranking well!

Blog Post Length: Step #3

You’ve got your core genius written for this topic. You’re in that sweet spot of 500-1500(ish) words. You. Are. Awesome. 

Now, let’s make sure it’s readable! At the time of writing this post, I’m currently at 801 words. So, when all is said and done on this post, I’ll be right in that 1200-ish, safe place. That’s a LOT to read through on a quick break between clients if I don’t make it interesting. So, please take a quick glance back up the page.

3D illustration with the words "You are Here" on a map. Represents how private practice seo will help therapists and their private practices use SEO to boost their rankings and write content that is relevant to their services and clients.

See what I did at the beginning of the post? Blogging for SEO is all about readability.

Here are some reasons why:

  • Lowers bounce rates and raises your search engine rankings.
  • Improve the user experience with clear and concise writing.
  • Makes it easier for visitors to find the information they need.
  • Your content is easier to scan, which is important for readers who are in a hurry.
  • Content is more engaging due to including images, videos, and other multimedia elements.
  • Makes your content accessible to a wider audience.
  • Attracts more visitors to your website.

Readability makes you consider engagement. You’ve got pull quotes to read. A short, personal story to get semi-invested in. Interesting photos to help you make a point and break up space without distracting from your content.  An easy-to-follow, three-step framework to work through, without it feeling like work. Then, I’m going to wrap it all up, remind you how simple it was to do, and give you a clear call-to-action if you want to learn more or get some help from us with this.

Again, it doesn’t matter exactly how you write a blog post. You don’t have to use the same components I used, but for SEO, be sure to break up your text with visual elements (photos, subheadings, pull quotes, bulleted lists, etc.) and write at least 500 words. Even better if you’re making those keywords flow right in with the rest of your writing. That’s what I’m about to do, from an optimization standpoint.

Now, it’s YOUR turn to share

Young Muslim businesswomen sitting in a cafe, writing blog posts and using tablet for SEO on therapy websites. Represents how seo consulting supports private practice owners learning how to write quality content for their private practice website.Leave a comment, or connect with us to share your thoughts! 

What do you think? Does this make sense? What questions do you still have?

Do you feel like you have a better sense of how to plan your blog posts in a way that you can get the information out to your audience, with the quality and scope we know search engines are looking for? You can have the best blog post in the world, but if your ideal reader never sees it, it’s not doing you any good. That’s where we come in. 

What Can Simplified SEO Do For Your Therapy Practice or Other Small Business?

Whether you have a whole library of blog posts or are just considering sharing your wisdom with the world, we can help your information get seen. Our Done for You SEO services are a great place to start, with options ranging from optimizing 1-4 posts each month. If you’ve already had us optimize your site, consider getting a boost with an alumni blogging package! We can write them, or not, and will optimize them in a way that will not only get your posts read by more eyes but will also help get those eyes looking onto other pages around your site! This is key for turning casual readers into clients. Finally, if you’d rather just do all of this yourself, we’d love to teach you. We have online and in-person SEO training options for the DIY therapist who is ready to learn. 

Let’s Get Your Website Ranking!

To get started, apply to work with us! You can talk with me or Jessica about your goals, fears, and desired level of involvement in your blog or website. This will help us both determine where to start and how to get your site working for you! All this, without the never-ending investment of paying per click to get to the top of those search engines. We look forward to talking with you, soon!

Shows a picture of Danica Wolf, MSW. Represents how the team at Simplified SEO Consulting using SEO consulting to support private practice owners in learning how to write quality content and how to make sure it's "long enough".About the Author

Danica Wolf is an MSW who has years of experience in the mental health field herself first providing advocacy and then directing our local relationship and sexual violence prevention center.  She spent years managing the website for that center as well as for her own business as a Doula.  Since joining the Simplified SEO Consulting team, Danica has quickly become a favorite among our clients!  She loves interacting with small business owners around the world and watching their businesses grow as they start ranking well on websites!  Seriously, she loves hearing client success stories! Danica takes a very client-centered approach to optimizing, making sure that websites not only rank well on Google but truly serve the needs of clients who visit the site.  She is our Chief Operating Officer and helps ensure everything at Simplified is running as smoothly as possible for our clients!

 

Updated on 4/30/2023 by Lynsey