Why Isn’t My Website Showing Up on Google? Understanding Indexing & How to Fix It

Imagine this…You’re a therapist, and you’ve just begun offering a new service for clients. You create a service page with all the essential information and publish it on your website, excited to reach your ideal clients. But when you search for it on Google, it’s nowhere to be found.

That’s when you discover that your page hasn’t been indexed, meaning Google hasn’t added it to its database of search results. Without indexing, your page is practically invisible online, making it impossible for potential clients to find you.

So, why isn’t your website or new pages showing up on Google, and how can you fix it? Let’s break it down.

What Does It Mean for a Website to Be Indexed?

Before Google can display a page in search results, it first needs to crawl and index it. Crawling is when Google’s bots (also known as spiders) scan your website’s pages, following links to discover new content. If Google determines that a page is valuable and meets its criteria, it indexes the page, meaning it stores it in its database to be retrieved for search queries.

If a page isn’t indexed, it means Google either hasn’t found it yet or has chosen not to include it in search results for some reason. Understanding why this happens is the first step toward getting your pages indexed.

Common Reasons Your Website (or Pages) Aren’t Indexing

1. Google Hasn’t Crawled Your Site Yet

If your website or a new page was recently created, Google may simply not have crawled it yet. This is especially common for brand-new websites or pages that aren’t linked from anywhere else on your site.

How to Fix It:

Go to Google Search Console (GSC) and use the URL Inspection Tool to check if the page is indexed.
If it’s not indexed, click “Request Indexing” to prompt Google to crawl it.
Ensure your site has a properly configured XML sitemap, which helps Google discover all of your pages faster.

Reminder: Anytime you update a page—whether you add an image, change a paragraph, or optimize content—you should request re-indexing in Google Search Console to speed up the process.

2. Your Page Has a ‘Noindex’ Tag

Sometimes, a website’s settings may accidentally tell Google not to index a page. This happens when a “noindex” tag is added to the page’s code.

How to Fix It:

Use Google Search Console’s URL Inspection Tool to check if a page is marked as “noindex.”
If you find a “noindex” tag in the meta code, remove it from the page settings in your website’s backend.
Once removed, request indexing again in Google Search Console.

3. Crawl Errors Preventing Indexing

Google may have tried to crawl your page but encountered an issue, like a 404 error (page not found) or a server issue (5xx error).

How to Fix It:

Check Google Search Console’s Coverage Report to see if there are crawl errors.
If pages are returning 404 errors, make sure the URL is correct and hasn’t been deleted.
Fix any server errors (5xx) by checking with your web hosting provider.

Reminder: If you delete a page and replace it with a new one, make sure to set up a 301 redirect to help Google (and visitors) find the new page.

4. Duplicate or Low-Quality Content

Google prioritizes unique, high-quality content, so if your page is too similar to another one (on your site or elsewhere), it may not be indexed.

How to Fix It:

Use unique, original content on each page.
If you have similar pages, use canonical tags to tell Google which version to prioritize.
Ensure each page adds value by providing useful, well-written information.

5. Your Page Has No Internal or External Links

Google discovers new pages by following links. If no other pages on your website link to your new content, it may not get crawled.

How to Fix It:

Add internal links to the new page from your homepage, relevant blog posts, or service pages.
Get backlinks from trusted external websites (like directories, blogs, or referral sources) to boost visibility.

Reminder: When you make any major updates to a page (such as adding links or restructuring content), always request re-indexing to ensure Google registers the changes quickly.

How to Check Indexing Status in Google Search Console

Google Search Console (GSC) is your best tool for tracking indexing issues. Here’s how to check if your page is indexed:

Go to Google Search Console.
Enter the page URL in the URL Inspection Tool.
If it says “URL is not on Google”, click “Request Indexing.”
If there are errors, follow GSC’s recommendations to fix them.

Additional Tips to Get Indexed Faster

Update your sitemap and submit it in Google Search Console after adding new pages.
Improve website speed and performance to ensure Google can crawl your pages efficiently.
Use social media and backlinks to help Google discover your content faster.
Regularly audit your site to fix broken links, duplicate content, and crawl errors.

Final Reminder: Every time you add, edit or update content, you should request re-indexing in Google Search Console. This ensures Google registers your changes and updates search results accordingly.

Getting Your Website Seen by the Right Audience

If your website or a specific page isn’t showing up on Google, don’t panic! It’s often due to one of the common indexing issues we covered. By using Google Search Console, fixing crawl errors, improving content, and ensuring proper linking, you can help your pages get indexed and start appearing in search results.

If you’re still struggling with indexing, reach out to an SEO specialist for deeper analysis and technical SEO support. Your website deserves to be seen by the clients who need your services the most!

Strengthen Your Therapy Practice’s Online Presence with Simplified SEO Consulting

Looking to attract more of your ideal clients and enhance your website’s search rankings? Simplified SEO Consulting specializes in helping therapists and private practice owners improve their digital visibility. Getting started is simple:

Book a free SEO consultation
Work with an experienced SEO expert
Optimize your website and connect with the right clients!

Additional Services Offered at Simplified SEO Consulting

Our team of SEO professionals offers a variety of services to help you refine your website and improve your reach. Whether you prefer a hands-off approach or want to take charge of your SEO, we have options for you. Our Done-For-You SEO Services handle everything from keyword research to content optimization, while our DIY SEO Online Courses empower you to build your own SEO skills.

For a more customized strategy, our SEO Strategy Package provides a tailored action plan, and our SEO Consulting Package offers expert guidance on specific SEO roadblocks. We also provide Technical SEO support to enhance your website’s functionality, Local SEO optimization to improve rankings in your area, and Stand-Alone Copywriting for compelling, search-optimized content.

Plus, don’t forget to explore our blog, where we share valuable SEO insights and practical tips to help therapists succeed online!

About The Author

Brianna is one of our skilled Mental Health SEO specialists who thrives on enhancing client websites and working closely with them to achieve their private practice SEO goals. She takes pride in simplifying the SEO process, offering step-by-step guidance to make it more approachable. Brianna’s ultimate aim is to create a positive SEO experience, equipping clients with the knowledge and confidence to improve their website rankings effectively.

If you’re looking for expert SEO support, book a consultation with our team to explore how we can assist you!

March 25, 2025/0 Comments/by Brianna Joplin

AI SEO, SEO Tips, SEO Tools

Can AI Replace SEO? The Role of Human Strategy in a Machine-Learning World

In today’s digital landscape, artificial intelligence (AI) has dramatically changed the way we approach search engine optimization (SEO). AI-powered tools can analyze vast amounts of data, generate content, and automate many aspects of SEO, making it easier than ever for businesses to optimize their websites. However, as powerful as AI has become, it cannot fully replace human strategy—especially in nuanced industries like therapy and other helping professions. While AI enhances SEO efforts, it lacks the human touch, intuition, and emotional understanding that are crucial for creating meaningful, impactful content.

The Strengths of AI in SEO

There’s no doubt that AI has revolutionized SEO in several ways. AI-driven tools like Google’s RankBrain, GPT-powered content generators, and automated keyword research platforms help businesses refine their SEO strategies efficiently. These tools can:

Process and analyze large datasets to identify trends and search patterns.
Generate content quickly based on keyword inputs and existing search data.
Automate technical SEO tasks, such as meta descriptions, schema markup, and site audits.
Personalize search results by understanding user behavior and intent.

AI’s ability to process information at scale and automate repetitive tasks has been a game-changer for digital marketing. However, it is not without limitations—particularly when it comes to understanding the complexities of human emotion, intent, and connection. This is where human strategy becomes indispensable.

The Human Strategy: Where AI Falls Short

While AI can generate content, it lacks the ability to fully grasp the depth of human experiences, emotions, and the intricacies of effective communication. This is especially important in fields like mental health, coaching, and other helping professions, where trust and relatability are key components of effective engagement.

1. Understanding Emotion and Intent in SEO

AI operates on patterns and predictive analytics, but it does not truly understand human emotions. In therapy-related content, for example, a blog post about overcoming anxiety isn’t just about ranking for the keyword “how to manage anxiety”—it’s about connecting with the reader on a deep, personal level. Only a human strategy with empathy and experience can craft content that resonates with the emotions of someone seeking help.

2. Crafting Authentic, Story-Driven Content

People connect with stories. A therapist’s website, for example, should reflect their unique voice, experiences, and expertise in a way that feels genuine and compassionate. AI-generated content, while structured and informative, often lacks the warmth and authenticity that human strategy provides.

3. Navigating Ethical Considerations in SEO

SEO for therapists and other professionals comes with ethical considerations that AI cannot fully navigate. For example, AI might generate content that makes sweeping health claims or misinterprets the nuances of mental health topics. A human strategy ensures that SEO content aligns with ethical guidelines, maintains professionalism, and prioritizes accuracy.

4. Adapting to Search Intent Beyond Data Points

AI relies on data patterns to determine search intent, but it doesn’t fully understand the evolving nature of human queries. A therapist might notice shifts in how clients talk about mental health concerns, and they can proactively address these changes in their content strategy. Humans bring an adaptive, real-world perspective that AI lacks.

The Best of Both Worlds: AI as a Tool, Not a Replacement for Human Strategy

The future of SEO isn’t about AI replacing human expertise but rather about using AI as a tool to enhance human strategy. The most effective SEO approaches blend AI’s efficiency with human creativity and empathy.

Here’s how businesses, especially therapists and helping professionals, can leverage AI while maintaining a humanistic touch:

Use AI for keyword research and trend analysis, but craft content with a human voice.
Automate technical SEO tasks, like metadata optimization and audits, while keeping content creation and engagement human-driven.
Leverage AI-powered analytics tools to measure SEO success but rely on human expertise to interpret the results and adjust strategy accordingly.
Combine AI-generated content with human editing, ensuring that AI assists in ideation but the final message remains authentic and relatable.

Human Strategy Remains Essential Even in an AI Driven World

AI is an incredible tool that can support SEO efforts, but it cannot replace the strategic thinking, ethical judgment, and emotional intelligence that humans bring to the table. For therapists, mental health professionals, and other helping professionals, SEO is more than just ranking on Google—it’s about building trust, connecting with potential clients, and delivering meaningful, empathetic content.

In an AI-driven world, the businesses that succeed in SEO will be those that find the right balance—leveraging AI’s capabilities while maintaining the authenticity, emotional depth, and ethical considerations that only human strategy can provide.

Are You Ready to Tackle SEO From a Humanistic Perspective?

At Simplified SEO Consulting, our team specializes in blending AI-driven insights with human strategy to help you create meaningful, impactful content that connects with your ideal clients. Whether you’re a therapist, coach, or another helping professional, we understand the unique nuances of your field and how to optimize your online presence ethically and effectively.

Let’s work together to build an SEO strategy that reflects your expertise, values, and the human connection your clients need. Contact us today to learn how we can help you grow your practice with SEO that’s built for real people, not just search engines!

Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting, we provide a range of services to help helping professionals achieve their goals and grow their practices:

Done for You SEO: Comprehensive SEO services managed entirely by our team.
Do It Yourself SEO: Learn to implement SEO strategies with expert guidance.
Strategy Sessions: Personalized sessions to develop a tailored SEO plan.
Consultation Sessions: In-depth advice to optimize your online presence.
Technical SEO: Improve your website’s structure and performance.
Local SEO: Enhance visibility in specific geographic areas.
Stand-Alone Copywriting: High-quality, SEO-optimized content for your website

About the Author

Mary Walker is the proud owner of Simplified SEO Consulting, a company dedicated to helping private practice owners and small businesses grow through strategic search engine optimization. Since taking the helm, Mary has continued to build upon the company’s strong foundation, guiding the team to empower hundreds of businesses to connect with their ideal clients and achieve sustainable growth.

With Master’s degrees in Digital Marketing and Psychology, Mary brings a unique blend of expertise to her work, combining a deep understanding of human behavior with advanced SEO techniques. Her leadership ensures that Simplified SEO Consulting remains a trusted partner for businesses looking to enhance their online presence.

When Mary isn’t leading her team or strategizing SEO solutions, she’s a proud wife, mom of five, an avid crocheter, and a devoted football fan. Her passion for ethical practices, meaningful connections, and creating balance in life shines through in everything she does.

March 6, 2025/0 Comments/by Mary Walker

Analytics, Content, Copy Writing, SEO Tools

A Therapist’s Guide to Google Analytics: Understanding User Behavior to Improve Your Website Content

As a therapist, your website is often the first introduction potential clients have to your practice. The content you create—whether it’s blog posts, service pages, or other resources—helps them understand who you are and how you can help. But how do you know if it’s actually doing its job? Are visitors engaging with your content, or are they clicking away before they even have a chance to connect? This is where Google Analytics comes in. It’s a powerful tool that helps you track how people interact with your website so you can make informed decisions about your content strategy. Instead of guessing what’s working, you can see real data on which pages people visit, how long they stay, and whether they take action.

This insight helps you make informed choices about your content rather than relying on trial and error. In this guide, we’ll break down how therapists can use Google Analytics to fine-tune their online presence. We’ll also explore ways to refresh and repurpose existing content, identify what’s working, and pinpoint areas that need improvement. The goal? To create a website that genuinely supports your practice and helps potential clients find the information they need.

Why Therapists Need Google Analytics for Content Strategy

Many therapists create content based on what comes up in sessions—the questions clients ask, the struggles they share, and the topics that seem to resonate most. That’s a great place to start because it ensures you’re speaking directly to real concerns. But how do you know if the way you’re presenting those topics online is working? That’s where Google Analytics comes in. It helps refine your content strategy by showing you exactly how visitors engage with your website—what they’re clicking on, how long they’re staying, and where they’re dropping off. By combining your clinical expertise with actual website data, you can create content that’s not just relevant but also structured in a way that gets in front of more potential clients and keeps them engaged.

By analyzing user behavior, you can identify which topics attract the most visitors and engagement, improve website usability to make navigation easier, and strengthen your SEO and content writing strategies to boost visibility in search results. Instead of guessing what works, therapists can use Google Analytics to refine their approach, ensuring their website not only attracts potential clients but also keeps them engaged and encourages them to take the next step.

Key Google Analytics Metrics for Therapists

Pageviews & Unique Visitors – Measuring Interest in Your Content

Pageviews tell you how many times a page on your website has been visited, while unique visitors show the number of individual users who have accessed that page. If your pageviews are high but unique visitors are low, it could mean the same people are returning to your content, but you’re not reaching new audiences. This might be fine for existing clients or those who frequently reference your resources, but if growth is the goal, it’s a sign to adjust your SEO strategy.

For example, if your blog on coping with anxiety in North Dakota has thousands of pageviews but very few unique visitors, it’s likely being revisited by the same people rather than attracting new readers. In this case, updating keywords, refining meta descriptions, or repurposing the content into other formats (like social media posts or videos) could help expand its reach. On the other hand, if a service page has low pageviews overall, it might mean it’s not ranking well in search results—something that could be improved by stronger SEO optimization or more internal linking throughout your website.

Bounce Rate & Average Session Duration – Understanding Engagement

Bounce rate measures the percentage of visitors who leave after viewing only one page. A high bounce rate might mean your content isn’t engaging enough, isn’t answering the visitor’s question, or doesn’t guide them to a clear next step. But context matters. If someone lands on your contact page and leaves, that might mean they got exactly what they needed—your phone number or email.

On the other hand, if your blog on managing anxiety has a high bounce rate, it could signal that visitors aren’t finding the information helpful, or that the page is overwhelming or difficult to read. Maybe the introduction doesn’t hook them, or the text is too dense. Average session duration helps clarify this—if people are leaving quickly, it’s a sign your content isn’t holding their attention. Breaking up long paragraphs, adding subheadings, and making your call to action crystal clear can help keep visitors engaged and encourage them to stay on your site longer.

Traffic Sources – Where Your Visitors Are Coming From

Knowing where your website visitors are coming from—whether through search engines, direct visits, referrals, or social media—gives you a clearer picture of what’s driving traffic to your site. If organic search traffic is low, it could mean your SEO strategy needs work. Maybe your keywords aren’t aligned with what potential clients are searching for, or your site isn’t ranking well for relevant terms. On the other hand, if referral traffic is strong, take a look at where those links are coming from. Are you getting traffic from directory listings, guest blogs, or features on other websites? If so, you might want to focus on building more partnerships or contributing to industry-related content to expand your reach.

Writing Blogs for SEO with Google Analytics Insights

Google Analytics gives you a real-time look at what’s working and what’s not when it comes to your blog content. If a particular post is getting a lot of traffic, that’s a clear sign that the topic resonates with your audience. Take advantage of that by creating similar content, expanding on related subtopics, or even turning the blog into a series. On the other hand, if a post isn’t getting much traffic, it may need some attention. Try updating it with more relevant keywords, improving internal linking, or refining the introduction to better hook readers.

Readability is another key factor. If visitors are clicking on your content but leaving quickly, dense paragraphs or unclear formatting could be the issue. Make your content easy to digest by using subheadings, bullet points, and concise, engaging language. Blogs that are clear and skimmable tend to perform better, keeping visitors on your site longer and improving overall engagement.

How to Reuse and Repurpose Old Content for Better SEO

Your older blog posts don’t have to just sit there gathering dust. If a post is still getting traffic, that means people find it useful, so why not maximize its reach? Start by updating it with new insights, relevant statistics, or case studies to keep it fresh. If the content is evergreen but could use a refresh, add in recent research or expand on certain points to make it even more valuable.

You can also repurpose existing content into different formats to reach a wider audience. Take a well-performing blog and turn it into an infographic, a short video, or bite-sized content for social media. This helps reinforce your message while making it more accessible to people who prefer different formats. Another effective strategy is internal linking—if a blog is performing well, link to it from newer posts to drive more traffic and improve your site’s SEO. The key is to make the most of what’s already working instead of constantly reinventing the wheel.

Identifying and Fixing Content That’s Not Working

Not every blog post or page will be a hit, and that’s okay—but it doesn’t mean you should ignore underperforming content. If a page isn’t getting traffic, start by checking whether it’s optimized for the right keywords. Maybe you’re targeting terms that are too competitive or too niche for your audience to find.

High bounce rates can also be a red flag. If visitors are leaving quickly, the content might not be answering their questions, or it could be overwhelming to read. Try making the page more engaging by breaking up long paragraphs, adding clear subheadings, or expanding on key points to provide more depth. In some cases, it may even make sense to consolidate multiple low-performing blogs into a single, more comprehensive resource. The goal isn’t just to have more content—it’s to have content that actually works for you.

Setting Up Google Analytics Goals for Better Content Strategy

Google Analytics Goals help you track the actions that actually matter—whether it’s contact form submissions, calls, or email signups. Setting up conversion tracking allows you to see which pages are driving engagement and which ones need improvement. If a page isn’t leading visitors to take action, take a closer look at your CTAs. Are they clear and easy to find? Do they encourage the next step in a way that feels natural? If not, refining the wording, placement, or even the design of your CTAs can make a significant difference in getting visitors to take action.

Using Google Search Console Alongside Google Analytics

Google Search Console works alongside Google Analytics to give you a fuller picture of how people are finding (or not finding) your content. While Google Analytics shows how visitors behave on your site, Search Console tells you how they got there in the first place. You can track keyword performance, see which search terms bring visitors to your pages, and identify opportunities to optimize your content further.

If certain pages are getting a lot of impressions but few clicks, it may be time to refine your titles and meta descriptions to make them more compelling. If you notice that unexpected keywords are driving traffic, you might have an opportunity to adjust your strategy and create more content that aligns with what people are actually searching for. Search Console also flags indexing errors, which can prevent your content from showing up in search results at all. Fixing these technical issues ensures your pages have the best chance of ranking and reaching potential clients.

Actionable Steps to Improve Your Therapy Website’s Content Strategy

Taking action based on Google Analytics data doesn’t have to be overwhelming. Here are some practical steps you can start implementing today:

Regularly review Google Analytics reports: Keep an eye on trends in traffic, engagement, and conversions so you can make informed decisions about your content.
Use data-driven insights to plan new content: Look at which topics are already performing well and expand on them, rather than guessing what your audience wants.
Update and repurpose existing blogs: Instead of constantly creating new content, refresh older blogs that are still relevant, add updated information, and optimize them for better performance.
Optimize CTAs to improve engagement and conversions: If visitors aren’t taking the next step, refine your call-to-action buttons, forms, and messaging to encourage more interaction.
Monitor keyword performance and adjust your SEO strategy: Use both Google Analytics and Search Console to track which keywords are driving traffic and refine your strategy accordingly.

By making small, strategic changes based on real data, you can continuously improve your website’s effectiveness and ensure your content is helping potential clients find the support they need.

Bringing It All Together: Using Data to Strengthen Your Website

Google Analytics isn’t just about numbers—it’s about understanding what’s working, what’s not, and making informed decisions that help potential clients connect with your practice. By tracking key metrics, refining your content, and repurposing what’s already resonating, you can create a site that actually works for you. Instead of guessing what your audience wants, you now have the data to back it up. Take what you’ve learned, make strategic updates, and keep testing what works. And if this all feels like a lot to take on, you don’t have to do it alone. Whether you need help optimizing your site, improving your SEO & content writing, or figuring out what’s next, professional guidance can make the process easier—and more effective.

Start Your Journey Towards SEO & Content Success Today

Your website should be working for you, helping potential clients find your practice with ease. If you’re feeling overwhelmed by SEO and content writing, you don’t have to tackle it alone. At Simplified SEO Consulting, we specialize in helping therapists, counselors, and online therapy providers optimize their content for both search visibility and client engagement. Whether you need help refining your existing content, optimizing your keywords, or developing a long-term SEO strategy, we’re here to support you. Let us take care of the technical side while you focus on what matters most—helping your clients. Ready to make your website more visible and impactful?

Schedule Your Consult!
Learn About Our Team!
Let’s collaborate and ensure your website gets the attention it deserves!

Additional SEO Services at Simplified SEO Consulting

Whether you’re just starting to explore SEO or are looking to refine your strategy, Simplified SEO Consulting offers a range of services designed with therapists in mind. Our specialized solutions are tailored to the unique needs of mental health professionals and online therapy providers, ensuring your content connects with your ideal audience. If you’re new to SEO, our Strategy Sessions are the perfect way to build a strong foundation. For those seeking ongoing support, our SEO Consulting Package provides customized guidance to help you optimize your content. We also have our Local SEO package for those looking to expand their online presence and connect with local clients. Or our Technical SEO package for those wanting to improve website speed and user experience.

Maybe you’re a past client or someone who needs consistent help, you can benefit from our SEO maintenance packages. They are designed to keep your content performing well over time. Prefer a hands-off approach? Our Done for You Program offers comprehensive support from our experienced team, so you can focus on your practice while we handle the optimization. Or, there’s our Stand-Alone Copywriting Service for those who just need help with writing engaging and SEO-friendly content. Whatever your needs may be, Simplified SEO Consulting has a solution to support your journey towards online success as a helping professional.

About the Author

Meet Lynsey, the SEO Content Specialist at Simplified SEO Consulting. She’s passionate about helping therapists, counselors, and online therapy providers create content that not only connects with the right clients but also ranks well in search results. Lynsey specializes in writing blogs for SEO, crafting optimized service pages, and developing content that blends readability with strong search engine strategies. Her goal is to take content creation off your plate so you can focus on what you do best—supporting your clients. With an approach that prioritizes both clarity and strategy, she ensures your content is engaging, accessible, and optimized to boost your online visibility. At Simplified SEO Consulting, we’re here to provide effective, hands-off SEO solutions designed for mental health professionals. Let’s work together to make your website a powerful tool for growing your practice!

March 4, 2025/0 Comments/by Lynsey Heskett

SEO Tips, SEO Tools, Technical SEO

Why Fixing Broken Links is Crucial for Your SEO and User Experience

Broken links might seem like minor glitches in the grand scheme of a website, but their impact on SEO and user experience can be significant. Understanding what broken links are, how they arise, and why fixing them is essential can help you maintain a healthy, high-performing website.

What Are Broken Links?

Broken links, also known as dead links, are hyperlinks that lead to pages that no longer exist or are unavailable. Clicking on these links often results in error messages like “404 Not Found.” Broken links can arise for several reasons:

Deleted Pages: A linked page is removed without setting up a proper redirect.
URL Changes: The structure of a URL changes, but the links pointing to it are not updated.
External Changes: Links to external websites that have changed or no longer exist.
Typos: Simple errors in the URL can render a link non-functional.

While they may seem like a small inconvenience, broken links can harm your website in several ways.

How Broken Links Impact SEO

Search engines like Google prioritize delivering a seamless and valuable experience to users. Broken links disrupt this experience, leading to several negative SEO consequences:

Poor User Experience: When users encounter broken links, they may become frustrated and leave your site. This signals to search engines that your site may not offer value, potentially lowering your rankings.
Reduced Crawling Efficiency: Search engines use bots to crawl and index your website. Broken links can misdirect these bots, causing them to crawl fewer pages or waste time on errors instead of discovering fresh, valuable content.
Loss of Authority: If your site has many broken links, it can appear poorly maintained or untrustworthy, which may reduce your domain authority and credibility in the eyes of search engines.

The User Experience Downside

From a user’s perspective, broken links are frustrating roadblocks. Imagine you’re looking for specific information, click on a promising link, and land on a “404 Error” page. This interruption often leads users to abandon the site entirely, increasing your bounce rate—a metric search engines use to evaluate content relevance. A high bounce rate can further harm your SEO rankings, creating a downward spiral of lost traffic and engagement.

Google’s Crawl Budget and Broken Links

Google allocates a specific “crawl budget” for every website, determining how many pages its bots will crawl within a given time frame. Broken links can waste this budget, as bots spend time attempting to access non-existent pages. Consequently, fewer pages are indexed or updated, which can hinder your website’s overall visibility and performance in search results. By addressing broken links, you ensure that your crawl budget is spent efficiently, allowing search engines to focus on indexing your valuable content.

How to Find and Fix Broken Links

Identifying and repairing broken links is a straightforward process with the right tools and approach. Here’s how to get started:

Use Google Search Console: Navigate to the “Coverage” report, which highlights errors like broken links.
Leverage Broken Link Checker Tools: Tools like Ahrefs, SEMrush, or free options such as Dead Link Checker can help identify broken links on your site.
Utilize Your Data Dashboard: If you are a client of Simplified SEO Consulting you also have access to where broken links are on your site through your data dashboard.
Fix or Remove Broken Links: Depending on the issue, you can:

Update the URL: Replace the broken link with the correct one.
Set Up Redirects: Use 301 redirects to guide users and bots to a new page.
Remove the Link: If the content is no longer relevant, remove the link entirely.

4. Regularly Audit Your Site: Make broken link checks a regular part of your website maintenance routine to prevent recurring issues.

How Fixing Broken Links Can Improve Your SEO

Addressing broken links has numerous benefits for your website’s SEO and overall health:

Enhanced Crawl Efficiency: Fixing broken links ensures that search engine bots can navigate your site seamlessly, indexing more pages and improving visibility.
Improved User Engagement: A smoother user experience reduces bounce rates, encouraging visitors to stay longer and engage with your content.
Boosted Rankings: With fewer errors and a better user experience, your site is more likely to rank higher in search results.
Stronger Site Authority: A well-maintained site signals reliability and professionalism to both users and search engines.

The Long-Term Benefits of Fixing Broken Links

Fixing broken links isn’t a one-time task—it’s an ongoing commitment to maintaining your site’s health. Regularly auditing and addressing these issues can:

Preserve SEO Gains: Prevent drops in rankings due to poor site maintenance.
Support Content Updates: Ensure that your content remains relevant and accessible over time.
Build Trust: Show users and search engines that your site is dependable and actively managed.

In the fast-paced world of SEO, small details like broken links can have a significant impact. By prioritizing their identification and repair, you’re not just improving your site’s functionality—you’re investing in its long-term success.

Fixing broken links might seem tedious, but the payoff is well worth the effort. Whether you’re improving user satisfaction, optimizing your crawl budget, or safeguarding your rankings, addressing broken links is a fundamental part of good SEO and website management. Start your audit today and reap the benefits of a seamless, error-free online presence.

Elevate Your Website’s SEO with Expert Support from Simplified SEO Consulting

Are you ready to boost your SEO and draw in more of your ideal clients to your therapy practice? At Simplified SEO Consulting, we specialize in helping therapists and private practice owners improve their online visibility. Getting started is easy:

Schedule your SEO consultation
Connect with a knowledgeable SEO specialist
Enhance your site’s SEO and start reaching your ideal clients!

Additional Services from Simplified SEO Consulting

Our dedicated team of SEO specialists provides a range of services to help you fine-tune your website and attract the right clients. We offer Done-For-You SEO Services where we take care of everything for you, as well as DIY SEO Online Courses to teach you how to optimize your site yourself. You can also explore our SEO Strategy Package for a custom plan tailored to your practice or the SEO Consulting Package for in-depth support with specific SEO challenges. Our services include Technical SEO to improve your website’s structure and performance, Local SEO to enhance visibility in specific geographic areas, and Stand-Alone Copywriting for high-quality, SEO-optimized content for your website. Be sure to check out our blog for expert advice and tips on mastering SEO!

About The Author

Brianna is one of our skilled Mental Health SEO Specialists. She loves optimizing client websites and collaborating with them to reach their private practice SEO objectives. Brianna enjoys helping clients navigate SEO, providing clear guidance at each step. Her primary goal is to make the SEO journey enjoyable for clients, empowering them to manage their websites confidently and see their rankings rise.

If you need further support, don’t hesitate to schedule a consultation with our team to discuss how we can help you.

February 25, 2025/0 Comments/by Brianna Joplin

Content, SEO Tips, SEO Tools

Writing in Conversational Tones vs Professional Tones

When you sit down to write content for your private practice website, the tone you choose matters more than you might think. Whether you’re crafting a blog, an FAQ section, or a service page, the way you communicate can either draw readers in or leave them feeling disconnected. But how do you decide between a conversational tone or a professional one? Each has its benefits, and understanding how to use them effectively can significantly impact your SEO for online therapists, search engine optimization for counselors, and overall online visibility.

This blog will explore the differences between these tones, when to use each, and how tools like Grammarly and the Hemingway App can help refine your content while boosting engagement and SEO performance.

What is a Conversational Tone in Writing?

A conversational tone mimics natural, everyday speech. It’s approachable, warm, and easy to read, which makes it a perfect choice when your goal is to connect with potential clients on a personal level. Think of it as talking to someone across the table, explaining your services in a way that feels friendly and inviting. For instance, instead of saying, “Therapy provides tools to manage stress effectively,” a conversational tone might say, “Feeling overwhelmed? Therapy can give you tools to take back control.”

This approach feels less formal and more relatable, which can be particularly effective for blogs or FAQ sections where you want to put readers at ease. Using tools like Grammarly can help ensure that your conversational tone remains polished and error-free. Meanwhile, the Hemingway App simplifies your sentences to make them more accessible, improving readability—an essential factor in engaging clients and enhancing SEO for online therapists.

What is a Professional Tone in Writing?

In contrast, a professional tone is formal, authoritative, and focused on showcasing expertise. It’s ideal for situations where you need to establish credibility or communicate complex information in a clear, structured manner. Professional tones work well for service pages, academic articles, or content geared toward referral partners. For example, instead of saying, “Therapy can help you feel more balanced,” a professional tone might say, “Therapeutic interventions, such as Cognitive Behavioral Therapy, are evidence-based approaches proven to enhance emotional regulation and overall well-being.”

This language demonstrates expertise and appeals to clients seeking clear, professional guidance. Maintaining a professional tone doesn’t mean being overly complicated. Tools like Grammarly ensure grammatical accuracy and consistency, while the Hemingway App helps refine long or overly technical sentences to improve comprehension. By doing so, you enhance both reader experience and search engine optimization for counselors.

When to Use a Conversational Tone for Counselor SEO

A conversational tone shines in situations where relatability and connection are key. Blogs, social media posts, and introductory website pages are all prime examples of where a conversational tone can be effective. For potential clients browsing your website late at night, looking for someone who “gets it,” a conversational tone makes your content approachable and human. For example, a blog titled “5 Simple Ways to Manage Stress” written in a conversational tone might say, “We’ve all been there—staring at the ceiling at 2 a.m., trying to stop the endless loop of worries. Therapy can help break that cycle.”

This style directly engages readers and makes complex ideas easier to digest, improving the chances they’ll stay on your site and explore further. A conversational tone also aligns well with SEO for online therapists, as it often leads to more engagement, better readability, and lower bounce rates—key factors that signal quality to search engines.

When to Use a Professional Tone for Search Engine Optimization for Counselors

There are times when a professional tone is the better choice, particularly when addressing technical topics or targeting other professionals. For example, if you’re writing a service page titled “Evidence-Based Approaches in Trauma Therapy,” a professional tone communicates authority and builds trust. Professional tones also enhance search engine optimization for counselors by attracting backlinks from reputable sources. For instance, an article about “The Role of EMDR in Treating PTSD” written in a professional tone is more likely to be referenced in academic or professional circles.

Therefore, boosting your website’s authority and search engine rankings. Tools like Grammarly can help maintain a polished tone, while the Hemingway App ensures that your professional content is still clear and easy to follow. Together, these tools strike the right balance between formality and accessibility, making your content more effective.

Balancing Conversational and Professional Tones for Counselor SEO

Sometimes, the best approach is to blend both tones, depending on your audience and content goals. For example, a blog about managing anxiety might open with a conversational tone to engage readers, such as, “Have you ever felt like anxiety was running your life?” From there, it can transition to a professional tone for deeper insights: “Research indicates that Cognitive Behavioral Therapy (CBT) is a highly effective method for treating anxiety disorders.”

This balance ensures your content is approachable while maintaining the authority needed to build trust. It’s also an effective strategy for counselor SEO, as it keeps readers engaged while providing the depth of information they’re seeking. The Hemingway App is particularly useful here, helping to identify sentences that may feel too formal in a conversational section or too casual in a professional one. Grammarly complements this by ensuring your tone is consistent and clear throughout.

Tools for Optimizing Tone and Readability

Crafting the perfect tone doesn’t have to be daunting. Tools like Grammarly and the Hemingway App are invaluable for refining your writing and ensuring it aligns with your goals.

Grammarly: This tool checks for grammar, spelling, and tone consistency, making it easier to maintain either a conversational or professional tone. Its tone detector is particularly helpful for ensuring your content matches your intended audience.
Hemingway App: Known for simplifying complex sentences, this app helps make professional content more readable and conversational content more engaging. It provides readability scores and highlights areas that may be too dense or wordy.

Using these tools not only enhances your content but also improves your website’s performance by making it more accessible to readers and search engines. Readable, well-structured content keeps readers on your site longer, boosting your SEO for online therapists and overall online visibility.

How Tone Impacts SEO for Online Therapists

Your tone directly influences how readers engage with your content, which in turn impacts your SEO performance. A conversational tone can lead to longer session durations and lower bounce rates, signaling to search engines that your content is valuable. Meanwhile, a professional tone can attract backlinks and establish your authority, enhancing search engine optimization for counselors. When you align your tone with your audience’s needs, you create content that resonates, ranks higher, and ultimately connects you with more clients.

Ready to Perfect Your Writing Tone and Boost SEO Marketing for Therapists?

Understanding the impact of conversational and professional tones is more than just a writing choice—it’s a strategy that can elevate your content and online presence. Whether you want to connect emotionally with readers or establish authority with professionals, mastering the right tone can make all the difference. At Simplified SEO Consulting, we specialize in helping therapists, counselors, and online therapy providers optimize their content for both engagement and search engine performance.

Our team offers tailored strategies to align your tone with your goals while enhancing SEO marketing for therapists. Whether you prefer self-paced resources or comprehensive consulting packages, we’re here to guide you through every step of the process. With expert insights and tools like Grammarly and the Hemingway App, we’ll help you create content that’s polished, impactful, and optimized for search engines. Let’s transform the way you communicate through your writing and ensure your message reaches the right audience. Ready to see the difference a refined tone can make for your SEO and online success?

Schedule Your Consult!
Learn About Our Team!
Refine Your Writing for Effective SEO Marketing for Therapists!

Additional SEO Services at Simplified SEO Consulting

Whether you’re just starting to explore SEO or are looking to refine your strategy, Simplified SEO Consulting offers a range of services designed with therapists in mind. Our specialized solutions are tailored to the unique needs of mental health professionals and online therapy providers, ensuring your content connects with your ideal audience. If you’re new to SEO, our strategy sessions are the perfect way to build a strong foundation. For those seeking ongoing support, our SEO consulting package provides customized guidance to help you optimize your content.

Past clients or those who need consistent help can benefit from our SEO maintenance packages, designed to keep your content performing well over time. Prefer a hands-off approach? Our Done for You Program offers comprehensive support from our experienced team, so you can focus on your practice while we handle the optimization. No matter where you are in your SEO journey, we’re here to support you in reaching your goals. Let’s work together to elevate your online presence and enhance your SEO marketing for therapists. Also check out our new services: Stand-Alone Copywriting, Technical SEO Services, and Local SEO Services.

About the Author

Meet Lynsey, an SEO Content Specialist at Simplified SEO Consulting, who is passionate about helping therapists, counselors, and online therapy providers expand their reach and connect with the right clients. Lynsey specializes in crafting SEO-optimized content that balances readability with effective search engine strategies. She is skilled in creating engaging blogs, service pages, and resources that align with the unique needs of mental health professionals. Using tools like Grammarly and the Hemingway App, Lynsey ensures your content is clear, accessible, and tailored to your audience while boosting your visibility through targeted SEO marketing for therapists. Her goal is to help therapists strengthen their online presence with practical, results-driven strategies that attract more clients and support sustainable growth. Learn more about Lynsey and the team at Simplified SEO Consulting. Ready to improve your online presence and see the impact of strategic SEO? Reach out today and let’s get started!

January 7, 2025/0 Comments/by Lynsey Heskett

SEO Tips, SEO Tools

SEO for Private Practice: 3 Reasons You Should Invest in Search Engine Optimization

In today’s digital age, having a robust online presence is no longer optional—it’s essential. For private practices, investing in Search Engine Optimization (SEO) can make a significant difference in visibility, client acquisition, and overall success. SEO is a dynamic and multifaceted marketing strategy that can transform your practice’s online footprint. But why is SEO for private practice so crucial, and what benefits does it bring to your practice? Let’s delve into the top three reasons you should prioritize SEO for your private practice.

What are the Main 3 Aspects of Why SEO is Important?

Firstly, SEO enhances your visibility on search engines. When potential clients search for services you offer, you want your practice to appear at the top of the results. This isn’t just about vanity—higher rankings translate directly into more clicks and more business. Imagine someone searching for “therapy services in [your location]” and your practice appearing on the first page of results. This prime positioning significantly increases the likelihood that the searcher will visit your website and contact you. This is a clear example of why SEO is important for your website.

Secondly, SEO builds credibility and trust. Users tend to trust search engines, and by ranking higher, your practice appears more reputable. This subconscious endorsement by search engines can lead to increased client trust before they even walk through your door. When your practice shows up at the top of search results, it signals to potential clients that you are a leading authority in your field. This perception can be the difference between a client choosing your services over a competitor’s.

Thirdly, SEO is cost-effective compared to traditional advertising. While there is an upfront investment, the long-term benefits far outweigh the costs. SEO targets users who are actively looking for your services, making it a much more efficient marketing strategy. Unlike traditional advertising methods such as print ads or billboards, which broadcast a message to a broad audience, SEO focuses on reaching individuals who are already interested in what you offer. This targeted approach leads to higher conversion rates and a better return on investment (ROI).

Can You Invest in SEO?

Absolutely, you can—and you should. Investing in SEO doesn’t mean you need to become an expert overnight. Many professionals and agencies specialize in SEO for private practice. These experts can tailor strategies to your specific needs, ensuring you get the most out of your investment. They will conduct keyword research to identify the terms potential clients are using to search for services like yours. They will also optimize your website’s structure and content to improve its search engine ranking.

When considering an investment in SEO, it’s essential to evaluate your budget and goals. SEO is scalable, meaning you can start small and increase your investment as you begin to see results. It’s a flexible and adaptive marketing tool that can grow alongside your practice. Whether you choose to handle SEO in-house or hire an outside expert, the key is to commit to the process and stay updated on best practices. SEO is not a one-time fix but an ongoing effort that requires attention and adaptation to keep up with changing search engine algorithms.

Is SEO Worth the Investment?

Without a doubt, SEO is worth every penny. If you’re wondering why invest in SEO, consider the substantial return on investment (ROI) it offers. Unlike paid advertising, where your visibility disappears as soon as you stop paying, the benefits of SEO are long-lasting. Once you achieve higher rankings, maintaining them requires less effort and expense compared to the initial optimization. This means that your initial investment continues to pay off over time as you attract a steady stream of organic traffic to your website.

Moreover, SEO drives organic traffic—people who find your site naturally through search engines. These visitors are often more engaged and more likely to convert into clients because they are actively searching for the services you offer. This organic traffic is highly valuable because it represents individuals who have a genuine interest in your services and are more likely to become long-term clients.

What are the Benefits of SEO?

The benefits of SEO extend beyond just increased visibility. Enhanced user experience is one major advantage. A well-optimized website is easier to navigate, loads faster, and is more likely to keep visitors engaged. This improved user experience can lead to higher conversion rates and more satisfied clients. SEO involves optimizing your site’s layout, content, and technical aspects to ensure a seamless and enjoyable experience for visitors, which is one of the 10 benefits of SEO.

SEO also provides valuable insights into your clients’ behavior. Through tools like Google Analytics, you can see what keywords bring people to your site, which pages are most popular, and how visitors move through your site. This data can inform your marketing strategies and help you better meet the needs of your clients. Understanding your audience’s behavior allows you to tailor your services and communication to better resonate with them.

Additionally, local SEO is particularly beneficial for private practices. By optimizing for local search terms, you can attract clients in your immediate vicinity, making it easier for them to find and choose your services. Local SEO strategies include creating and optimizing your Google Business Profile and ensuring your contact information is consistent across all online platforms. These efforts help your practice appear in local search results and on Google Maps, making it easy for potential clients to find you.

Maximize Your Practice’s Potential with SEO

Investing in SEO is not just a smart move; it’s a necessary one for private practices aiming to thrive in a competitive digital landscape. From increasing visibility and building trust to being a cost-effective marketing strategy, the benefits of SEO are clear and compelling. As you consider where to allocate your marketing budget, remember that SEO is an investment in the future success and sustainability of your practice. By prioritizing SEO for private practice, you position your practice to attract more clients, build lasting credibility, and achieve long-term growth. Embrace the power of SEO and watch your private practice flourish in the digital age.

Invest in SEO for Private Practice Today!

Are you ready to transform your practice with effective SEO? Start by leveraging the right strategies to boost your visibility and grow your client base. Whether you’re aiming to attract new clients or expand your practice, optimizing your online presence with targeted SEO techniques can make a significant impact. As a private practice owner, incorporating SEO can help you connect with more individuals seeking your services. Don’t embark on this journey alone—there are numerous resources available to support your SEO efforts, such as our expert consulting services. The right SEO approach can make a world of difference. Begin your journey now with Simplified SEO Consulting by taking the following steps:

Reach out to schedule a free consultation.
Speak with a knowledgeable SEO specialist.
Discover how effective SEO strategies can enhance your online presence!

Other Services Offered at Simplified SEO Consulting

Enhance your private practice’s online presence with our expert SEO services at Simplified SEO Consulting, your trusted partner in achieving online success. Whether you’re just starting or refining your SEO approach, our comprehensive services are designed to boost your online presence and deliver results.

Discover our 12-week intensive training program, where our seasoned SEO specialists will work with you to create a personalized SEO blueprint tailored to your business goals. Dive deeper into the world of SEO with our specialized small-group SEO intensives, designed to provide you with the expertise needed to elevate your digital strategy.

For those who prefer a self-guided approach, our DIY online SEO courses offer flexible learning options, enabling you to hone your SEO skills at your own pace. If you’re seeking more hands-on assistance, our Done-for-You SEO Program provides expert guidance from our team to implement your SEO strategy effectively.

Additionally, our Content Network for SEO Success program is tailored to amplify your content marketing efforts and bolster your SEO rankings. Leveraging our insights, you can enhance your brand’s visibility and drive organic traffic to your website.

Regardless of your expertise level or the complexity of your SEO goals, Simplified SEO Consulting offers a range of services to meet your needs. Take the first step towards enhancing your SEO strategy and achieving digital growth. Contact us today to begin your journey toward SEO success.

About the Author

Christian Cevallos is a Mental Health SEO Specialist who has a background in journalism, psychology, and digital media. This gives him a unique perspective when it comes to SEO, the mental health field, and much more. Christian has a dedication to helping others whether through his previous experience or with his knowledge of social media and ever-changing trends. Beyond his expertise in the fields mentioned before, Christian approaches any work, client, or challenge with empathy and understanding. He also recognizes the importance of creating an environment where ideas and people can thrive.

August 1, 2024/0 Comments/by Christian Cevallos

SEO Basics, SEO Tips, SEO Tools

Google Search Console For Therapists: What You Need to Know

As a therapist, enhancing your website is crucial, especially when aiming to reach and connect with your ideal clients. One important tool that can significantly boost your visibility on Google is Google Search Console. Whether you’re new to SEO or have some experience, understanding how to leverage Search Console can make a real difference. Follow along to see what therapists need to know to make the most out of Google Search Console.

What is Google Search Console?

Google Search Console (GSC) is an essential and free tool provided by Google, designed specifically to empower website owners and marketers to optimize their online presence. This comprehensive toolset allows you to monitor, maintain, and troubleshoot your website’s performance in Google Search results effectively. GSC helps you pinpoint any issues that may impact your site’s visibility or ranking by providing valuable insights into how Google perceives and indexes your site.

Moreover, it offers a suite of powerful tools and reports to enhance your site’s SEO efforts, ensuring that your content reaches and engages your target audience effectively. Whether you’re a seasoned SEO professional or new to the world of search engine optimization, Google Search Console is indispensable for refining your digital strategy and maximizing your online impact.

Getting Started with Google Search Console

If you haven’t already, the first step is to set up your Google Search Console account and verify ownership of your website. This process involves adding a small piece of code to your website or verifying through other methods such as Google Analytics. Once verified, you’ll gain access to a dashboard full of valuable information about your site’s performance.

Key Features and Benefits for Therapists

1. Performance Overview:

The Performance report in GSC gives you insights into how often your site appears in Google Search results, the average position of your pages, and the click-through rates (CTRs) for different queries. This data helps you understand which search queries are driving traffic to your site, allowing you to optimize your content accordingly.

2. Index Coverage:

The Index Coverage report shows you the indexing status of your website pages. It highlights any errors or issues that Google encounters when crawling and indexing your site. Addressing these issues promptly can improve your site’s visibility and ensure that your content is fully indexed.

3. URL Inspection Tool:

This tool allows you to inspect a specific URL on your site and see how Google views it. It provides details on crawling, indexing, and any issues encountered. Use this tool to diagnose and fix problems that may prevent your content from appearing in search results.

4. Mobile Usability:

With more users accessing the internet via mobile devices, ensuring your site is mobile-friendly is essential. The Mobile Usability report in GSC identifies any issues that may affect user experience on mobile devices, such as text readability and clickable elements.

5. Performance Enhancements:

GSC offers suggestions and enhancements to improve your site’s performance in search results. This includes optimizing page speed, enhancing structured data markup, and ensuring your site meets Google’s best practices for SEO.

Tips for Optimizing Your Site with GSC

Now that you have an overview of the key features, here are some practical tips to effectively use Google Search Console:

Regular Monitoring: Make it a habit to check your GSC dashboard regularly. This keeps you in the loop about how your site is performing. You can spot trends in search queries that bring traffic and catch any issues early on. It’s like giving your site regular check-ups to stay healthy and ahead of the game.
Resolve Errors Promptly: When GSC flags errors or warnings in the Index Coverage report, don’t procrastinate—fix them pronto. These issues can block your site from showing up in search results, so resolving them quickly ensures your content gets seen by more people searching for what you offer.
Keyword Optimization: Use the Performance report to find out which keywords are bringing the most traffic to your site. Then, sprinkle these keywords naturally throughout your content. It’s like adding the right spices to your dish—makes it more appealing and easier for search engines to find.
Monitor Mobile Usability: Since lots of folks browse on their phones, make sure your site is mobile-friendly. Check the Mobile Usability report in GSC to fix any issues like text readability or clickable buttons. It’s about making sure everyone, whether on a phone, tablet, or desktop, has a smooth experience navigating your site.

By staying on top of these tips and using Google Search Console wisely, therapists can boost their site’s visibility, attract more relevant visitors, and better connect with potential clients online.

Embrace Your Online Presence with Google Search Console

Remember, Google Search Console is a powerful tool that empowers therapists to enhance their online presence, attract more clients, and provide valuable resources to those in need. By understanding and utilizing GSC effectively, you can elevate your SEO efforts and connect with your ideal clients seeking your therapeutic services.

Embrace the insights provided by Google Search Console, and watch as your online visibility and client engagement grow. Soon you’ll be able to harness the full potential of this indispensable tool for therapists navigating the digital landscape.

Remember, your online presence as a therapist matters. With the help of Google Search Console, you have the tools to make it count and reach your ideal clients, and help those in need.

Find Your Ideal Clients and Book an SEO Consultation With Simplified SEO Consulting!

If you’re ready to elevate your online presence and attract more of your ideal clients to your therapy practice, take the first step by exploring our comprehensive SEO services tailored for therapists and private practice owners. Follow these three simple steps to get started:

Book your SEO consultation
Meet with one of our skilled SEO specialists
Begin improving your website’s visibility and attracting your ideal clients!

Other Services Offered With Simplified SEO Consulting

Our team at Simplified SEO Consulting offers support in both Done For You SEO Services and DIY Online SEO Courses, tailored to optimize your search engine rankings and attract your ideal clients to your website. We also offer Content Networking to help catapult your online presence and attract more of your ideal clients. Additionally, we present a 12-week Done With You Intensive Program for comprehensive assistance. Don’t forget to check out our blog for more invaluable tips and guides on SEO!

About The Author

Brianna is one of our skilled Mental Health SEO Specialists. She enjoys optimizing client websites and working with them to achieve their private practice SEO goals. Brianna likes helping clients explore SEO, guiding them through the process, and making it clear every step of the way. Her main focus is ensuring clients find their SEO journey enjoyable and gain the confidence to manage their websites and see their rankings improve.

If you require additional assistance, feel free to schedule a consultation with our consulting team to explore how we can assist you.

July 23, 2024/0 Comments/by Brianna Joplin

SEO Basics, SEO Tips, SEO Tools

Mental Health Therapy Keywords: What Are People Actually Looking For?

When it comes to mental health, the internet can be both a treasure trove and a minefield. With an overwhelming amount of information available at our fingertips, finding credible and relevant resources can be a daunting task. Whether you’re seeking solace, solutions, or just a sense of not being alone, the right keywords can make all the difference in your search. Effective use of mental health keywords ensures that individuals can connect with the support they need, whether through professional therapy, self-help resources, or online communities. Understanding what people are searching for not only helps in providing the right resources but also in optimizing content for better reach and engagement. So, what are people actually looking for when they dive into the world of mental health therapy keywords? Let’s take a closer look at the most searched terms and their significance with us here at Simplified SEO Consulting.

How Do I Choose Keywords for SEO?

Choosing the right keywords for SEO can make a significant difference in the visibility and effectiveness of your mental health content. Start by brainstorming a list of relevant topics that your audience might be interested in. Use keyword research tools like Mangools KWFinder or SEMrush to find variations and search volumes of these topics. Look for keywords that have a good balance between high search volume and low competition. Additionally, consider long-tail keywords, which are more specific phrases like “journaling for mental health benefits” or “high-functioning anxiety symptoms.” These can attract a more targeted audience. Finally, analyze your competitors to see which keywords they are ranking for and find opportunities to create unique, valuable content that fills any gaps. By strategically choosing and incorporating SEO keywords for mental health into your content, you can enhance your website’s visibility and connect with a broader audience.

What Are Good SEO Keywords?

Good SEO keywords are those that effectively capture the search intent of your target audience and have the potential to drive significant traffic to your website. These keywords not only reflect common searches but also align with the services and information people are seeking. Additionally, long-tail keywords such as can help attract a more targeted audience looking for specific solutions. Good SEO keywords should have a balance of high search volume and low competition, making it easier to rank higher in search engine results. By incorporating these keywords into your content, you can attract more visitors and ultimately help those in need of mental health support.

What Are Some Topics for Mental Health?

When it comes to creating SEO-friendly content, focusing on topics for mental health that resonate with a broad audience is crucial. These topics should include high-demand searches. Specific SEO keywords for mental health can drive targeted traffic to your website. Additionally, addressing keywords related to specific issues or niches can help attract individuals actively seeking solutions to these issues. By incorporating these well-researched topics and SEO keywords for therapists into your content strategy, you can provide valuable resources for those on their mental health journey.

The Most Searched Mental Health Keywords

In the ever-evolving landscape of mental health, the keywords people search for reflect their deepest struggles and most pressing needs. From managing burnout and anxiety to seeking better relationships and personal growth, these keywords guide individuals to the resources and support they need. Whether through professional therapy, self-help techniques, or online communities, the search for mental health support is a journey towards healing and well-being.

Here is a list of the most searched mental health keywords:

Burnout: One of the most searched terms in recent years is “burnout.” With the hustle culture taking its toll, more people are recognizing the signs of burnout—exhaustion, cynicism, and decreased performance. Folks are looking for ways to manage stress, set boundaries, and reclaim their energy. Whether it’s through mindfulness practices, better work-life balance, or seeking professional help, the search for relief from burnout is on the rise.
Journaling for Mental Health: Journaling isn’t just for teenage diaries anymore. Many people are turning to “journaling for mental health” as a way to process emotions and track personal growth. It’s a simple yet powerful tool to help sort through thoughts, reduce anxiety, and even boost creativity. Guided journals and prompts specifically designed for mental health can be incredibly helpful, making journaling an accessible and effective therapy method.
EMDR Therapy: Eye Movement Desensitization and Reprocessing (EMDR) therapy might sound like something out of a sci-fi movie, but it’s gaining popularity for its effectiveness in treating trauma. People searching for “EMDR therapy” are often looking for ways to cope with PTSD, anxiety, and other trauma-related issues. By working with a trained therapist, individuals can process traumatic memories and reduce their emotional impact.
Emotional Regulation: Let’s be real—emotions can be messy. Whether it’s anger, sadness, or anxiety, learning how to manage these feelings is crucial. People are searching for techniques and therapies that help them understand and control their emotions. From cognitive-behavioral therapy (CBT) to dialectical behavior therapy (DBT), there’s a growing interest in finding strategies that promote “emotional regulation”.

Popular Mental Health Therapy Keywords and Their Significance

Understanding what people are searching for can help therapists and mental health professionals tailor their services and content to meet the needs of their clients. Here are some of the top mental health therapy keywords and their significance:

Nature Therapy: In our tech-saturated world, the idea of “nature therapy” is incredibly appealing. People are craving the healing powers of nature—fresh air, green spaces, and the simple act of being outdoors. Research supports the benefits of spending time in nature, which can reduce stress, improve mood, and even boost immunity. Nature therapy taps into this need, offering a refreshing break from the digital world.

Distress Tolerance Skills: For those navigating intense emotions or crises, “distress tolerance skills” are essential. Often associated with DBT, these skills help individuals cope with painful feelings without resorting to harmful behaviors. Techniques like distraction, self-soothing, and radical acceptance are popular searches, as people seek practical ways to manage distress.

High-Functioning Anxiety: This term resonates with many, especially in a society that values productivity and perfection. Individuals who appear to have it all together on the outside might be struggling internally with “high-functioning anxiety.” They search for ways to cope with constant worry, perfectionism, and the pressure to succeed. Therapy, mindfulness practices, and support groups are common solutions they seek.

Online Therapy: The COVID-19 pandemic accelerated the demand for “online therapy.” With traditional in-person therapy sessions disrupted, many turned to virtual options. Online therapy offers convenience, accessibility, and a level of comfort that appeals to those who might feel anxious about face-to-face sessions. People are looking for reputable platforms, therapist directories, and telehealth options to support their mental health from the comfort of home.

Harnessing the Power of Mental Health Therapy Keywords

By understanding and utilizing these mental health therapy keywords, professionals can better connect with those in need. It also provides the support and guidance necessary for mental wellness. Incorporating SEO keywords for mental health and SEO for mental health into your content can help reach a broader audience. Therapists can benefit from using SEO keywords for therapists and getting help from experienced SEO specialists. They can also benefit from identifying the best SEO keywords for therapists to optimize their online presence and make their services more accessible to those seeking help. So, next time you’re typing into that search bar, remember—you’re not alone. There are resources out there to help you on your journey.

Learn How Mental Health Therapy Keywords Can Make A Difference Today!

Are you ready to take control of your SEO? Start by using the right mental health keywords to help your business flourish. Whether you’re seeking new clients or looking to grow as a practice, optimizing your search with targeted SEO keywords for mental health can make a world of difference. If you’re a therapist, incorporating SEO keywords for therapists into your online presence can help you reach more individuals in need of your services. Don’t navigate this journey alone—there are countless resources available to help you grow your SEO, such as Simplified SEO Consulting. Remember, the right mental health therapy keywords make a world of difference. Start your journey now by following the steps below:

Reach out to schedule a free consultation.
Speak with an experienced SEO specialist.
See how incorporating mental health therapy keywords can boost your SEO!

Other Services Offered at Simplified SEO Consulting

Enhance your SEO knowledge of mental health therapy keywords with Simplified SEO Consulting, your trusted partner in achieving online success. Whether you’re just starting or refining your SEO approach, our comprehensive services are designed to boost your online presence and deliver results.

About the Author

July 4, 2024/0 Comments/by Christian Cevallos

SEO Tools

Creating Site Schema for Blog Posts

Understanding Site Schema

On-page SEO is a vital part of the ranking process, but it is only one facet of a comprehensive, sustainable plan. Off-page and technical SEO is also an indispensable part of SEO that can often be overlooked. Things like site schema, which is the code added to web pages that help search engines better understand your content and display relevant results, can be great ways to give your site the edge needed to achieve rich search results on Google. Site schema can be used for a variety of cases, so the nature of what is included can vary. Some of the most commonly used types include:

Creative works
Events
Places
Organizations
Reviews
Products
Services
Articles (News articles, blogs, etc.)

As you can see, there are many forms of schema markup. So, we are only going to focus on one at a time. For this post, we are going to be going over how to create a site schema for Articles and the more specific sub-set, blog posts.

Forms of Schema

Due to the wide variety of uses for site schema, there exists a hierarchy for each set of schema types, each with its own set of properties. You could likely have an entire college course dedicated to understanding the uses of each type of schema. But, for the purposes of this post, we only need to know that the schema we create for blogs is classified as “Creative Work” which also includes things like books, movies, photos, software programs, etc. Article schema falls under the CreativeWork schema, and under that, we can find the “BlogPosting” schema itself.

Creating Site Schema

Creating site schema markup is a more precise process than you may think. Since site schema markup is technically code that is being added to the site, there isn’t a lot of room for error. But, you don’t need to be an expert in a coding language to create it! There are many tools out there that can help you reliably create site schema and apply it to your website. However, it is worth mentioning that there are multiple ways to create the schema.

Different forms you can use include JSON-LD (Javascript Object Notation for Linked Objects), Microdata, and RDFa (Resource Description Framework in attributes). But, we will be using JSON-LD in this case. This is because of its user-friendliness compared to setting up schema using Microdata or RDFa. The latter two options are much more involved when it comes to things like HTML tags, attributes, and code. But, there are tools out there that can help you set up JSON-LD schema with relative ease.

A screenshot of Merkle, a site for creating site schema. Learn how to improve SEO for therapist website by searching for good seo for therapists. Search for therapist SEO and how to improve SEO for mental health professionals. A trusty and useful tool to create JSON-LD markup that I’d like to highlight is Merkle. This offers a variety of tests and resources that can help improve various parts of your site including rendering, crawling, mobile SEO, and more. In addition, it also helps outline specific data that can be used for creating blog schema. Once you have all the info necessary

Important Elements of BlogPost Schema

Knowing which specific types of site schema markup to use is important. But what is equally vital is recognizing the important parts of the BlogPosting schema. While there are a variety of properties that can be used that belong to the encompassing types of schema (like CreativeWork or Article), only some things may be necessary or possible to include on your site. Using Merkle, we can identify the most important information you will need to create schema markup for individual blog posts.

The key properties you will likely need to consider include:

The URL of the blog post
Headline (title of the blog)
Image URL (a featured image for the post)
Short description of the blog (meta description)
Author (name and URL for associated page)
Publisher name (your practice) and logo URL (practice logo)
Date published (and/or modified)

Validating Blog Schema

As mentioned previously, the tools available that can validate your schema are invaluable resources to help ensure everything is running smoothly. Resources like Merkle often do a great job of creating structured data. But, it is good practice to verify things are working firsthand. You can generate site schema using different tools, but other resources should be used to ensure your schema is going to have the intended effect. Two other important tools include Site Schema Validator and Google Rich Search Results. Both are great resources for making sure that the schema you create is working and is eligible for rich results in the search engine. Starting with the Site Schema Validator will let you know if any errors or missing info are present, and the Rich Search Results will ensure you are in the running for enhanced results in the SERP.

The importance of site schema

A vector graphic of a check mark. Learn how to improve private practice SEO. Learn more about therapist seo by searching for how to rank on Google for therapists today. Site schema can help further improve your site in so many different ways. The benefits of blog schema in particular include creating richer search results and making it easier for Google to understand the content of your blog. However, this can only occur if the schema is properly implemented. So, it is important to keep up with the schema on your site even after you add it. Keeping schema up to date will ensure that it continues to work benefit your site, and help drive more traffic to your blog.

Book a Consultation with Simplified SEO Consulting

Our team of SEO specialists can help you create schema and also improve on-page SEO elements. You can receive support with your SEO strategy with Simplified SEO Consulting by following these simple steps:

Apply to work with us to improve your SEO
Meet with an SEO specialist
Start improving both off and on-page SEO!

Other Services Offered with Simplified SEO Consulting

Our team knows there are many aspects of SEO that you may need help addressing on your site. This is why we offer a variety of SEO services. Other services offered include our Done For You SEO Services and DIY Online SEO Courses. We also offer a 12-week Done With You Intensive SEO Program. Visit our blog to learn more today!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He has integrated what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation, finding solutions to some of the more technical aspects of SEO, and responding in a timely manner to client concerns. Since he started, Sterling has met frequently with our alumni and provided them with extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

May 21, 2024/0 Comments/by Sterling Humburg-Cage

Content, SEO Tips, SEO Tools

Tips for Copywriting Efficiently without AI

Everywhere you look everyone is talking about how to write blogs, social media posts, or anything content-wise, with AI. But, what if that’s just not your thing? Getting your thoughts on paper seems a lot easier than training an AI program to write for you. And, let’s be honest, it can feel overwhelming to look for tips to write content. Especially, when you are trying to forego help from ChatGPT or any other type of AI writing tool.

So, what do you do? Well, let me tell you that you are not alone. While I do enjoy using AI to write on occasion, writing without its assistance is refreshing. Seeing the work you put into writing and having it resonate with others is great. But, what if you’re not used to writing? Or what if are want to become a better writer without AI’s help? Let’s talk about how to efficiently write content without AI.

How Do Beginners Learn Copywriting?

You’re new to writing your own content and you’re not sure where to start. First, let me assure you that everyone has been here. Writing content, especially quality content, takes time and, honestly, trial and error. So, where do you begin? Let’s dive into copywriting tips for beginners.

Begin with Something You Know About

As a therapist, private practice owner, or any helping professional, you work with clients almost every day. You hear the questions they have, the concerns, but also the topics that each client wants to address in therapy. Have you ever thought to yourself, “If only I had a resource to share with these clients! A lot of them have been asking me about this topic.” Well, now you can.

Taking topics, specific issues, or even direct client questions and writing them down can be great. It’s a way to come up with content ideas. For example, if a lot of your clients are wondering how their attachment style affects their relationships, that’s a great idea for a blog. Using these ideas and creating them into blogs is not only a great way to save your brain time from thinking about topic ideas but it’s a great way to address client questions and concerns. Plus, you will then have a resource to refer them to.

Do Research

This heading may honestly have felt off-putting because not many people like to do research. But, hear me out! If you’re not sure what your writing style is, your tone, or what you like, how will you ever know if you don’t find writing that you resonate with? Researching writing types and tones, even formats you like, is more beneficial than you think. For instance, when you find blogs you enjoy, take notes on WHY you enjoy them. Is it the way they make you feel? Maybe it’s the language they used or how they came across as knowledgeable.

These factors can be a great way to consider what you like and how you want your content to sound. Plus, if you find a topic that interests you, you can write about it! Research doesn’t always have to be boring. It can be reading fun service pages, blogs, or articles to get a better sense of what you want to come from your writing.

Keyword and Topic Research

Besides researching writing that you resonate with, researching what SEO keywords and therapy topics are important. When you look into keywords and topics, it can be surprising to some, what keywords and topics are looked for more than others. If you’re writing solely for SEO purposes, you don’t want to just write a service page or blog that will never reach your ideal clients. Not just writing for SEO purposes? Well, this still can apply. When you see what keywords and topics are being searched for, it can better inform you and your writing.

For example, you wanted to write a blog about anxiety. But when doing keyword research, you saw that “anxiety counseling in Jonesboro, AR” is more searched for than “anxiety therapy in Jonesboro, AR”. Reconsidering your word choice could be beneficial. It can help your ideal clients find you more easily with your content being served up by Google in relevant and direct searches. Choosing keywords and topics that your ideal clients are looking for can really help you decide on what to write or what words to use when writing.

Tips for Copywriting Efficiently without AI

Writing without AI has its perks. You don’t have to train it to write in your voice nor do you need to fact-check everything it says. Also, you know what you want to write and don’t have to cross your fingers that ChatGPT is going to understand what you want to write or guide it to write. But, how do you efficiently write content without AI? Maybe you’re not the person who loves to write or the person who has the ability to write like a grand novelist (I don’t either, so you’re not alone!) and you need copywriting tips. Well, here they are!

Create an Outline

This might make you feel as if you are back in an English or a writing class from school, but there is a reason behind me saying this. When your mind has so many thoughts, topics, ideas, or notes floating around, it can be hard to keep track of them. Creating an outline for each of them can help you figure out what is worth writing about. It can help you realize what ideas you have more fleshed out, or even just streamline your thought process. For example, you have 3 different topics in your head that you’ve heard from clients in therapy throughout the week.

Once you begin creating a blog outline for each of them, you realize that you really only have the time and focus for one of them which is your niche. Or that you only know a little bit about another. When you create an outline it can visually show you the pathway a piece of writing is going to take. It can make you realize that you’re not as passionate about an idea as you thought, or that you don’t have enough time to write it. And guess what! That’s okay. Save them for later, write them another day, or trash the idea, and don’t look back. Because writing, and creating outlines, is a process.

Drafts are a Writer’s Best Friend

When you are writing, it can feel as if you have to get it perfect the first time. But, here is a copywriting tip, you don’t! Drafts are great because they allow you to write your thoughts or stream of consciousness down then come back to them to organize your thoughts and make edits. After you write a first draft, you can come back and work on editing and adding content where needed. But, most importantly, add in your SEO keywords!

Use your drafts to keep track of your changes, organize your thoughts, but also to give you space to process your writing. It’s also okay if you are on your 3rd draft to only realize you liked your second draft better. Version history is a tool for a reason!

Is It OK to Write with AI?

You may be wondering if it’s okay to use copywriting AI tools to write your content. Maybe you’ve heard rumors that Google will penalize you for using AI content. But I’m here to address this! It is ABSOLUTELY okay to use copywriting AI tools to create content. It not only saves you time in writing on your own but it can also help you create great content that is what your ideal clients want to read. But what’s the catch?

When using AI, you need to make sure that you are doing a few things:

Fact-checking your content as AI can and will write false statements at times.
Make sure the readability of your content is still around a 6th-9th grade reading level.
Personalize your content by adding content and implementing SEO.

When You Use AI to Write Content, it Can Come Out as Generic Writing.

You don’t want that, your ideal client doesn’t want that, and neither does Google. So, what do you do? You make changes. When you go into your AI copywrited content, add details that you know your ideal clients may appreciate. This can be specific examples like coping mechanisms, locations, or going in-depth about a topic. Also, implementing SEO is a great way to personalize your content. Not only does it help Google see what you are trying to rank for and establish credibility for, it changes the content from being strictly AI written to having more human aspects.

This helps to set your content apart from other strictly AI written content. Instead of it being generic and strictly for having content on your website, it becomes quality content that can be a resource for clients but also help establish your EAT factor with Google. If you don’t know what the “EAT factor” is, here is a blog about it! Ultimately, using copywriting AI tools can be a great idea! However, making sure you’re creating quality content needs to be your main focus. Also, I want to address the rumors about Google and AI content. Google is fine with AI content! You read that right. Google is fine with it but what Google wants is it to be QUALITY content. So, what ChatGPT gives you immediately isn’t that. Take that, make edits, add content, and implement SEO then it is quality content!

What is the Golden Rule of Copywriting?

As someone who is new to copywriting or is wondering how to become better at writing content without AI, there is a golden rule you need to follow. Quality content is always going to be better than quantity. For instance, writing generic or spammy blogs just to have content on your website isn’t going to have the effect you want. Or, buying prewritten blogs can seem like an easy way to gain content, but can also not be an ethical way. Ensuring that you are striving to create or gain quality content over quantity is a goal.

Also, as another part of the rule is making sure that you are gaining content in an ethical way. I mentioned prewritten blogs not being a great way to gain quality content, and that is true. Websites who offer prewritten blogs sometimes offer blogs that are almost verbatim what another person has written. Or they are offering the same blog to more than just you. Meaning? It is not longer quality content as it is on other people’s website and, at that point, is almost spammy content as it is on more than one website. You can still pay a copywriter to write blogs for you, but ensure that they are not giving that same content to someone else!

Is it Okay to Use ChatGPT for Copywriting?

All free copywriting tools are created differently and, often, have different strengths. When it comes to ChatGPT, it is a language based AI that has read articles, books, stories, etc. up until 2021 to learn how to help individuals write. Now, does this mean it’s perfect at it? No. ChatGPT is a wonderful tool but requires supervision and some training so that you can have it do what you need it to.

But as one of the many free copywriting tools, ChatGPT is a great one! It not only can be directed easily to be trained to use specific tones, it can also be used to help you bounce around ideas or you can even ask it if an idea makes sense! Which, I personally do all the time. It’s a great free resource that can allow you to write outlines, blogs, blurbs, etc. to begin your journey to creating quality work.

How Can I Make My Copywriting Better?

As I mentioned above, taking topics that you are passionate about, topics your clients have inquired about in therapy, or adding in specific examples can go a long way. When you are passionate, your writing will show that. Then it not only tells your ideal clients, and Google, that you are passionate about it but that you are also an expert on that topic. Now, when you address topics that come up in therapy often, it allows you to create a resource that may be incredibly useful for current or future clients. Plus, using my last tip, you can take specific examples from your clients and put them into these blogs.

When you do this, it makes your blogs more personalized. It allows you to show who you are in writing form and gives potential clients an opportunity to to connect with you. This can be such an amazing way to not only gain clients and establish credibility, but also share about your niche and passion. Because your blogs, service pages and other forms of content on your website are really what potential clients are looking for when searching for their ideal therapist. Let them get to know you through your quality content and topics you are passionate about.

Empower Yourself to Write Your Blog Efficiently Without Copywriting AI Tools

Now that you have a deeper insight into how writing your content efficiently can benefit your practice, it’s time to take action and implement these strategies. Your next breakthrough in reaching clients is within reach. At Simplified SEO Consulting, we specialize in helping you take your content creation to the next level without relying on copywriting AI tools. Our team of SEO Specialists is dedicated to optimizing your content for search engines, making it easier for potential clients to discover you. Our tailored SEO solutions cater to your needs and budget, ensuring you have the right support to grow your practice organically. Whether you prefer hands-on learning with self-paced resources or want to explore our SEO consulting packages, we have you covered.

Ready to transform your content creation process and attract more clients efficiently? Explore our SEO Consulting packages or schedule a consultation with our experts today!

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Feel Confident Writing without AI!

Other SEO Services At Simplified SEO Consulting

Whether you’re an SEO pro or looking to discover our incredible range of services, we have something to offer everyone! Check out our SEO services for therapists and online therapy providers. We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option for those just getting started! Our SEO maintenance packages also include continuous support, which is ideal for previous clients looking to further enhance their SEO. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program is the perfect fit for you!Regardless of your choice, we’re excited to work with you to boost your online presence! Simplified SEO Consulting is prepared to help you reach your business goals with effective SEO strategies!

About the Author:

Meet Lynsey, the SEO Content Specialist at Simplified SEO Consulting, dedicated to helping therapists enhance their online presence without relying on copywriting AI tools. With a focus on mental health and SEO, Lynsey crafts personalized strategies to amplify your brand efficiently. Discover how to write compelling content and boost your practice’s success through strategic SEO investment. Learn more about Lynsey and our team at Simplified SEO Consulting. Ready to elevate your online visibility without AI? Reach out today and experience the advantage for mental health professionals like you.

May 7, 2024/0 Comments/by Lynsey Heskett