yarn linking pins together like a web- Simplified SEO consulting- backlinks- spammy backlinks- porn site back link

First off, it’s good that you found it! It is so important to keep an eye on backlinks and monitor any additions or changes in your links. And, you especially want to

 know when unfamiliar sites, such as a porn site, are linking to your private practice website. Sadly, this is a very common issue. So please know that you are not

 alone if you’ve encountered this issue. 

Unfortunately, your website is on the world wide web, and anyone who wants to can add a backlink to your site. Furthermore, they don’t even need your permission! Spammy links are super annoying. Plus, they actually hurt your SEO, too. The good news is that we can get rid of them.

Cleaning Up Your Backlinks

A blank screen on a laptop- Simplified seo consulting can help with removing backlinks from your private practice website | spammy backlinks | backlinks from a pornsite | seo for therapistsIf you’re just starting out on your SEO journey, you may not know about how to even check on your backlinks. That is completely okay! When you start out creating and working on a private practice website, there’s a lot to learn. One of the tools we offer as a part of our Done For You SEO Services is a backlink checker, called the Majestic tool. If you are a current client of Simplified’s and you’re wondering about the backlinks to your website, request to discuss this with your SEO Specialist on your next call. 

However, if you are not a client of Simplified SEO Consulting, there are other ways to check out the websites linking to your private practice website and get rid of the bad ones. 

Getting Rid of Bad Backlinks 

There are two main ways to get rid of bad backlinks that are hurting your SEO. 

  1. You can certainly reach out to the site owner of the bad link and ask them to completely remove the backlink. Getting it removed is the best option for your SEO, but it is relatively hard to do. Finding the owner of the site, getting contact information, and getting them to respond is highly unlikely. 
  2. You can try to disavow the link. In doing this, you are telling Google that you don’t want to be associated with that link and that is not something you want for your site. Disavowing backlinks is considered to be a semi-advanced SEO technique.  If you’d like to try it on your own, check out this site for more information on how to do it!  However, please keep in mind that it may be helpful to get a little support from a professional (example: meeting with one of us for a strategy session or at least watching our Building Backlinks DIY course.

If this all seems overwhelming, remember that our SEO services can do this for you!  Photo of a keyboard and SEO words written on paper. Simplified SEO Consulting can help you navigate all of your SEO needs. Private Practice therapists can use SEO to boost their rankings in Google. Backlinks can boost your SEO, but the wrong backlinks can hurt.

We offer a “Building Backlinks” course that teaches you how to disavow those spammy backlinks. Further, the course mentions our favorite ways to do so. Remember that if you are a Done for You SEO client, your SEO specialists will send you this course during your 5th month of SEO work… for free! We can also offer help disavowing backlinks either as part of our “point” system when we’re working on your SEO, teach you how to do all of this during our 12 week intensive SEO training program or we even offer help with backlinks as a service to our SEO alumni.

Regardless of your work with us or not, it is important to keep tabs on your backlinks and remove them at least once per year to keep your SEO rankings at their best. Continue to check on those links from time to time and try to keep up with the bad ones. If you notice there are more bad than good… consider checking out how to earn quality backlinks for your site. This can help boost your SEO and make you feel a lot better about backlinks in general! 

One of the  first questions you likely have when you’re learning to optimize your private practice website is where to search for keywords. It’s hard to know what people are actually looking for. After a quick Google search, you have probably realized that are TONS of keyword tools out there. But, you’re not ready to pay for them, so now you need to know what free options are out there. We get it! After all, that’s where we were at the beginning of our SEO journey too. So, today we will discuss some great free keyword research tools and give you some helpful hints on where to begin when searching for keywords that fit your practice.

Why do Keyword Research:

photo of an ambiguous women doing a google search on her laptop and phone. This represents the power of keyword research and working on your private practice website SEO

If you’re new to SEO keyword research may be intimidating and time-consuming. So you may be wondering, why bother? Well simply put, SEO tells you what words, phrases, and questions people are searching for on Google. So this tells you what to target on your page. We infuse keyword research into all parts of our work including meta descriptions, alt text, photo titles, the copy, page title, subheadings, and more. Basically, keyword research provides us a foundation for our work as SEO specialists.

Free Keyword Research Options:

Look at Your Intake Paperwork

If you’re just getting started, the best place to begin is your intake paperwork. Look at the issues your clients are presenting with. Note the language they’re using. What pain points are they writing down. Anxiety? Depression? Sadness? Stress? Make a list of these terms… they will come in handy later, I promise.

Use Google’s “People Also Ask:” Feature

infographic that says #keywords and the words concept, seo, web, sem, words, and content. Work with an SEO specialist at Simplified SEO ConsultingNext, do a quick Google search for the terms your clients are using. Scroll down to the bottom of the page, there you’ll notice Google has provided you with a list of other related searches, these are keywords. Write those down too!

As an example, I searched for “free keyword research tools.” At the bottom of Google, they gave me a list under the heading “people also asked” where they listed related terms that include “best keyword tool, keyword planner, and SEO keywords.”

Google Adwords Planner

If you’ve read our blogs, you likely know there’s a distinct difference between SEO or SEM (like Google AdWords). So, while we do not personally use this tool as SEO consultants, we do recognize its value when choosing keywords to optimize for. Specifically, the thing we’d suggest paying most attention to is the search volume in your area.

Click here to access the Keyword Planner

Google Trends

Google trends is a super cool tool that shows you what keywords people are searching for in your area. You can use google trends to compare keywords and see how keywords change based on major events in the area you’re searching for (like coronavirus for example).  This is especially helpful if you’re writing timely blogs about things that are currently in the news and want to see what terms people are using right now.

Click here to visit Google Trends

Ubersuggest

We love Neil Patel’s Ubersuggest free (as of June 2021) keyword tool! This tool will give you a few crucial pieces of SEO information. It provides a domain overview, other top SEO pages, keyword suggestions, content suggestions, and backlink information. It’s a wonderful place to begin your keyword research.

Click to visit Ubersuggest

Semrush

Semrish’s free keyword magic tool. This tool is a simple yet detailed way to search for keywords. The free version (there’s a paid one too) gives you twelve searches per day. You can see how your intended keyword performs as well as related keywords you may want to consider tracking.

Click here for Semrush

Moz

The free version of Moz is very similar to Semrush and Ubersuggest. Here you can search for an intended keyword and get suggestions and understand the search volume and keyword difficulty. Another cool feature, they give you a “priority score ranking between 1-100 so you can see how important this term is to target.

Click for the Moz keyword tool

Wordstream

Wordstream offers a free search option. One cool factor that we like about this tool is it allows you to search by location so you can see how keywords are performing state by state. You can also enter websites’ URLs to compare how they perform SEO/SEM wise in a side-by-side comparison.

Click here to visit Wordstream

Answer the Public

Want to know what phrases your ideal clients are searching for? Well, look no further than answer the public. This website will also you to type in a phrase or word like search engine optimization for example and it will spit out a list of search queries relating to that term.

But beware, the free version only allows you to do two searches per day. Also, don’t try using your phone on WiFi to search, it won’t let you… we’ve tried.

Click here to use Answer the Public

YouTube Autocomplete

On YouTube, you can begin to type in a word or phrase and see what pops up as a suggestion. For example, go to YouTube and type in counseling, do you see what it suggests? Those are things you may want to consider targeting or at least blogging or vlogging on.

Want more help? We’ve got you covered!

Feeling perplexed about keyword research and don’t know where to begin? Don’t have the time to invest in this endeavor?

We get it. It can feel like a lot. But, we’re here to help. As skilled SEO specialists, we’ve done a lot of keyword research. Plus, we all have a background in mental health to draw upon. So, this translates into choosing great keywords to target on your private practice website. If you’re ready to begin optimizing your website and getting to the top of Google, we would love to speak with you.

photo of a keyword and blocks with the letters SEO on them. Work with an SEO consultant at Simplified SEO who Google search | keyword research | get to the top of google | SEO for therapists | SEO for mental health professionals | SEO specialists | Simplified SEO Consulting in SEO for therapists

To begin optimizing your therapy website follow these steps:

  1. Make an appointment for a free 30-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our packages and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

About the Author:

Cory Moss is a Simplified SEO specialist based in Kansas City. She specializes in working on readability for therapist websites. She really enjoys helping her clients get to the top of Google and attract their ideal clients.

In SEO land, URLs have been a hot topic. There’s a lot of information that has been circulated around URLs. On top of that, URLs are more of a ‘techy’ component of SEO. URLs have a role in SEO. There are factors that contribute to having an ‘SEO-worthy‘ URL. Below are 4 things to keep in mind to achieve this.

1. URL Anatomy

To ensure that we’re all starting at the same point, let’s talk through the anatomy of a URL. To demonstrate this, the URL for one of Simplified’s blog is shown below.

https://– protocol

simplifiedseoconsulting– domain

.com- top-level domain

-signs-of-an-seo-scam- slug

As we can see, each component of the URL has a title. If we were missing any piece, we wouldn’t have a functioning URL. Instead, we would get our favorite thing: 404 error.

With that in mind,  the slug is often considered to have a larger impact on SEO than the other components. This is because you have to select the slug each time you create a new page (or post, etc).  So, take advantage of that!  Next, we’ll cover how to do this.

2.Creating an SEO-worthy URL slug

A cartoon slug is shown. This reflect optimizing your URL for SEO. Learn more about our SEO services.

 

When creating a URL slug, it’s important to keep SEO in mind by incorporating as many keywords and location indicators as possible. Keywords are vital in URLs for two reasons.

  1. Keywords are the words that people are searching for. If they are included in our slug, our page is more likely to show up.
  2. Google knows that users are searching for these terms. So, there’s a better chance that Google will boost your site higher than other sites that have ‘irrelevant’ words in the slug.

You’re probably wondering what this looks like in real life.

Let’s think about an online therapy page for a clinical practice in Texas. After doing some keyword research, here are the results that I found.

The results indicate that “online therapy” has the highest search volume (5,300 searches over the last 30 days). ‘Online counseling’ is the second highest (1,900 searches in the last 30 days).

Another option is ‘teletherapy.’ However, the keyword research shows that significantly fewer people are searching for ‘teletherapy.’ According to the tool we use for keyword research, approximately 900 people in all of Texas have searched for ‘teletherapy’ over the last 30 days.

So. . .

With all of this in mind, it would make the most sense for us to include ‘online therapy in Texas’ in the slug for our page. This is because it has the highest search volume compared to all of the other keywords we could have included. Again, keywords are vital to SEO as they are the words that are searched the most by our ideal clients.

3. Make sure to remove special characters and numbers

A cartoon trash can is shown. This reflects concepts of URL SEO. Learn more about our SEO services.

Special characters include backlashes, square brackets, space, exclamation, double quote, number sign, and other characters. The Internet Engineering Task Force refers to these characters as unsafe characters if they are in a URL. These characters are considered unsafe for a variety of reasons. These are considered unsafe because these characters have other “jobs” for coding. If they are used incorrectly, it can result in your URL not operating correctly. This can result in a critical error on your site. And, unfortunately, critical errors can have a significantly negative impact on SEO.

Overall, the big takeaway is that it’s best not to add anything besides letters (and maybe numbers- if it makes sense).

4. Changing existing URLs.

So, there’s a good chance that you’re reading this blog and panicking a little bit. You’re probably thinking about some of the URLs on your site that don’t follow the rules discussed in this blog. So, you might as well change them and fix the problem, right?

Eh, not exactly.

Changing URLs is tricky and it has to be done correctly.  Unfortunately, changing a URL can so easily be done incorrectly. To change a URL correctly requires a few things. One of those things is 301-redirect. A 301 redirect permanent redirect that passes full ranking power to the redirected page. This way, users are still able to access all of the pages on your site. Think of this as moving to a different address. When you move, you should provide your new address to the post office so your mail is sent to you. Because if it isn’t,  you could miss something really important.

An additional consideration to be mindful of is the impact that this can have on your SEO.

Graphs are shown. This relates to concepts of URL SEO. Learn more about how we boost SEO for therapists.

It is not uncommon for SEO to drop after this change happens. This is because Google will likely take a little while to ‘readjust’ to your URL for that page. Essentially, to give you the SEO credit for your page. It may take a little while for Google to associate and adjust to the new URL. So, we often advise our clients that their SEO may bounce around for a while. However, it doesn’t have to be all doom and gloom! Changing your URL properly can be beneficial in the end. Of course, if all the things are done the way they should be. If you’re considering this, we encourage you to seek out a professional who can point you in the right direction.

I hope you learned a thing or two about URLs!

At Simplified, our goal is to help you establish SEO in the manner that fits your goals the best. For some, that will be getting to know all things URLs! With that in mind, our SEO Specialists would love to help you dream and scheme of where your SEO journey is heading. Our SEO Specialists have a variety of different experiences and can bring this to the table! We offer a variety of different services, including Done For You and Done With You services. If you’d like to get the SEO party started, follow these steps:

  1. Schedule a free 30-minute consultation with us. 
  2. Get to know our team of highly skilled and experienced SEO specialists.
  3. Add the skill of URL optimization to your toolbelt!

Other Helpful SEO Blogs

3 signs of an SEO scam

Psychology and SEO

Who should optimize their own websites?

3 reasons to track data related to SEO

Why SEO is a great long-term business investment 

How long does SEO take?

6 ways to maintain SEO for therapists when you already rank well

SEO for therapists: a comprehensive guide

Guide to blogging to improve SEO for therapists

Ethical SEO for mental health professionals

About the Author

Alyssa has been a member of the Simplified family for the past year. And, is now stepping into a role providing training and additional support for folks learning SEO. A recent MSW graduate, Alyssa loves the world of mental health and technology. In addition, Alyssa has a growing interest in using social media to grow a practicethe importance of live feed, and building backlinks. She wrote a two-part blog post series about the importance of blogging for SEO. This series addressed the importance of blogging and original content. In addition, she is co-hosting a blogging masterclass that will soon be available for purchase. Stick around for some more hands-on opportunities!

Creative designer desktop with table lamp SEO sketch on laptop scree various devices and stickers with rocket icons on wooden wall. SEO and internet concept

Hello there, all my WordPress using friends! Out of all the plugins our team has used on WordPress, Yoast has to be the most helpful in terms of helping improve your site’s SEO. Today, I’m going to be going over a few tips to help get both those lights to green for any page you may want to work on!

First Things First

Before we get into it, I should say that the things we are talking about today may be actually off on Yoast if you only have basic permissions. Some website designers will actually turn certain features of Yoast “off” for some users.  Essentially, they understand that therapists can sometimes get so obsessed about making sure everything is green across the board that they will do things that aren’t in the best interest of their page. Needless to say, it can lead to some unnecessary overcomplications in some areas. If you don’t see any of the colored indicators mentioned in this blog, just send an email to your website designer way asking for them to turn on full access to Yoast. Anyways, let’s talk about the plugin itself!

Yoast: A Brief Overview

This handy little helper creates little colored light indicators towards the bottom of the WordPress editor, and on the side. The color of the light corresponds with the “grade” Yoast gives your big two scores: SEO, and Readability. The gradient starts at red, which indicates that many changes need to be made. It then transitions to orange, yellow, and then green, indicating you have optimized your page well!

When using Yoast, you should notice two lines of text at the bottom of the “Publish” section on the right side of the WP editor. They should say Readability and SEO. The color of that little y symbol is one of the things you’ll want to focus on. The other part of the plugin is sitting under the main content of your page. Here you will find the two results of the analysis Yoast has done on your site, which is readability, and your focus keyphrase.

First, Let’s Talk About How to Improve Your Yoast SEO Score

SEO - Search Engine Optimization mind map, technology concept with marker representing how SEO can help mental health therapists

Under you the main content of your page, you should see the Yoast SEO snippet, and a little preview of how your page will appear on Google. Included in this snippet should be different suggestions on how you can improve. It is scored on a color scale of red (needs improvement), orange, yellow, and green (great). Keep in mind the suggestions it gives you are from a robot, so don’t stress too much. Most of the time when we optimize it will end up green. However, sometimes that orange or yellow grade is there for a good reason.

What are some of reasons I might not want my SEO score to be green on Yoast?

Now, there are actually a LOT Of reasons your score might not be green.  But below are a few of the things that might cause your Yoast SEO score to be orange that we’re actually totally ok with.

Reason #1: Using related terms in your meta description.

Yoast suggests that you add your key phrase to your meta description. However, you might already be using your key phrase in your SEO title. This gives you the opportunity to use related terms and use more of those other keywords/terms you’d like to rank for.  For example, I might say “Addiction Recovery” in the SEO title but my meta description refers to “counseling for addiction.”  Ultimately, I want to rank well for both terms so it’s great that I managed to get in both between the title and the meta description.

Reason #2: Your key phrase isn’t in your first paragraph

Sometimes, it just doesn’t make sense to include your key phrase in that first paragraph. In fact, your goal is typically to connect with the audience in your first paragraph. Having good pain points can help out a lot more than making sure you cram the keyphrase in there somewhere. So, it holds you back a little bit on Yoast’s SEO score but can help your blog be much more effective if you’re not overly focused on getting that keyphrase in the first paragraph.

Reason #3: You didn’t include external links

While having external links can help give you credibility, not every page actually needs them. It’s more important to have internal links to other relevant pages or blog posts you’ve created, so potential clients spend more time on your site!

While Yoast isn’t absolutely right about everything when it comes to what is best for your site, a lot of the suggestions it gives can really help you in optimizing pages! If you are optimizing a site on your own, be sure to take a look. This also goes for our second big score, readability.

How Yoast Can Help You Improve Your Readability Score.

Our team has found getting readability to green can be a bit easier than SEO, so we like to get as close to the green light as possible if it isn’t already. Oh also, a quick shoutout to Cory, our readability queen. She has helped us really focus on readability, and making sure clients are getting the best return on investment. We appreciate ya!

On the other hand, readability can also be difficult to change in some situations. Some pages might cover a topic that is so technical, getting that green just might not be possible. Yoast will also provide suggestions to improve readability. You can also read this post on how to improve readability for more ideas!

Here are a couple of suggestions for improving your Yoast readability score:

  • Avoid run-on sentences, keep them shorter if you can.
  • Try and avoid technical jargon.
    • While you may be treating experts and professionals, having more technical language might not be the best thing to include. In the panicked or stressful moments someone may be looking up your services, they just want to know that you understand their pain and can provide help.

We understand and respect that clients may not want the wording of their copy to change too much from their original vision. In this case, you can help to improve readability by adding subheadings and breaking up paragraphs. However, we have noticed that not working on readability does have a noticeable SEO impact. Having a more readable page will result in more movement on your site. For more support, read this blog post Cory wrote all about improving your readability.

So….do both lights on Yoast need to be green to have good SEO?

So, do both lights NEED to be green? No. It’s totally fine to have one that is orange, instead of green. Just make sure you’re looking through the suggestions Yoast is giving you so you make an educated choice about whether or not to follow each piece of standard Yoast advice. That said, Yoast certainly can make it a lot easier to figure out how to navigate many of the more technical parts of SEO, and for that, we’re thankful!

A lone traffic light stands on the left side of the image, with the green light seen glowing against the sunny sky. Image for Simplified SEO Consulting can help on your SEO journey. Contact us today!

Let Us Handle Yoast! Begin Optimizing Your Website with Simplified SEO Consulting

Improving your SEO by using Yoast doesn’t need to be overcomplicated. In fact, we make it simple! We offer a variety of SEO services and learning opportunities to best suit your needs. To get started optimizing your private practice website, please follow these simple steps:

  1. Book a free 15-minute consultation with Simplified SEO Consulting,
  2. Speak to one of our SEO specialists. During a free consultation call, we will help you determine what service or package is the best fit for your private practice
  3. Rank better on Google and get more clients!

Other SEO Services offered by Simplified SEO Consulting

Simplified SEO Consulting is pleased to offer you a variety of SEO services designed to meet your needs as an owner of a private mental health practice. Every business is unique, so we know there are a wide range of SEO needs.  Our team of SEO Specialists want to meet your needs no matter where you are in this SEO process. Our most popular services are our Done for You SEO Services. With this package, our team of SEO specialists will do in depth, comprehensive optimization on several key pages of your site each month until you have accomplished your SEO goals. However, this is not the only service we provide.  Our founder, Jessica, taught herself SEO and believes every mental health professional has the ability to do their own SEO if you have the time/motivation/energy to learn.  If this is you, we offer DIY online SEO courses or a 12 week 1:1 SEO intensive.  Additionally, we offer an SEO Strategy package if you are still in the early stages of developing a website or have a really well established website that you need to help figuring out exactly what the next step might be. Lastly, we offer alumni packages for former clients who already rank well and want to maintain those rankings. So…what’s holding you back? Whatever you are looking for, our team is here to help. So, schedule a free consultation and we’ll figure out which SEO service will get your business the best return on investment!

Contact us with specific questions, or book a free SEO Consultation to decide which service is best for your practice.

 

About The Author

Sterling Humburg-Cage is a member of the 2020 graduating class from the University of Missouri. He is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist

Often times, our therapists come to us because their ideal clients aren’t finding them on Google. They’ve put time and energy into creating their website. There’s inspirational quotes, pictures of nature, people smiling; the whole nine yards. In addition, they take suggestions from other people on how to increase traffic to their website. They’ve thoughtfully hired other therapists to be part of their group practice. Often, because of the unique skill set or treatment modality.

All of this, and still nothing.

A woman takes off her glasses in frustration while using her laptop. She is unsatisfied with her SEO rankings. Luckily, she started SEO Services with Simplified SEO Consulting and is seeing wonderful results. Learn how to get started today!

 
You’ve put some time and effort into boosting your internet presence. Unfortunately, the calls to your practice aren’t indicative of that. You’ve heard of SEO, what I will lovingly refer to as the secret underworld of website rankings. However, you know there can be a financial commitment and you might not be ready for that. For these situations, there is an option you can consider: Google Ads.
 
Important consideration: Much of this information is relevant for Facebook ads. However, there are some differences since it is a social media platform. But for this purpose of this blog post, I won’t be referring to Facebook ads.
 

What Is A Google Ad?

Google Ads, or Google Adwords, is an online advertisement platform developed by Google. It works by advertisers bidding to display brief advertisements on Google. In your case, it would be brief descriptions of the services your practice offers. By participating in bidding, your “advertisement” will be put in front of more web users. These ads can be placed in search engines, like Google. In addition, they can be placed in non-search engine websites.

How Do Google Ads Work?

A photo captures an individual typing on a laptop. They are signing up for a free consultation with Simplified SEO Consulting. They are excited to begin their Done For You Services.

While you are paying for them, Google Ads can help your website rank higher than your competitors’. Of course, this is assuming that you’re spending more money than your competitors for these ads.
 
While it’s not guaranteed, Google Ads can get your website (or “advertisement”) in front of more people scrolling through the internet. This can happen relatively quickly. It’s important to consider how competitive and/or saturated your specific market is. In addition, Google Ads can help you get more people to visit your website. To make it clear: it is not guaranteed.
 

When Should I Invest In Google Ads?

What a great question, I’m glad you asked! Google Ads absolutely have a place when building your practice. As previously mentioned, Google Ads can help your website get in front of more people scrolling through the internet. So if no one is finding your website, this is an option. With what we know about Google Ads, below are a few times that have the best return on investment.
 

In The Early Days of Private Practice

A great time to invest in Google Ads is when you’re building your practice. This could be in the beginning stages of your practice when you first create a website. This is helpful for a few reasons.
  1.  It can help increase the traffic to your website.
  2. Increasing the traffic to your website has the possibility of increasing client conversion.
  3. The more people that visit your website + the longer people stay on your website = impact on Google rankings. Often, this means that Google will begin to ‘trust’ your website.

Noticing Dips In Your Rankings

A bar graph is displayed. The person who created this graph is dissatisfied with the outcome, so they have signed up to receive services with Simplified SEO Consulting.

Another time to consider investing in Google Ads is when your rankings dip. This applies to practices that are established and have pretty consistent rankings. Usually, they’re on the first page for their specialty. And, are reaching their goals in terms of client calls and conversions. Sometimes, these practices can have dips in their rankings or calls. Because like other businesses, there peaks and valleys. When that happens, investing some money in Google Ads can help boost their rankings. Investing in Google Ads in this situation is typically a quick and temporary fix.

When You Shouldn’t Rely On Google Ads

Yes, Google Ads have a time and place. They can help your practice in the early stages and can give a little boost if you start to dip.

However. . .

There is not a causal relationship between Google Ads and consistently high Google rankings. What does this mean? Investing in Google Ads does not mean you will consistently rank well. Basically, your website can disappear from the first page when you don’t pay for these ads. Why is this the case? Because Google Ads only work in your favor while you’re paying for them. After you stop paying for them, the Google Ads disappear.
 

Another Option: Investing In SEO

A person uses a laptop with a graphic displayed above it. They are signing up to receive services with Simplified SEO Consulting.

Yay, investing in SEO! So, what’s the difference in Google Ads and investing in SEO? The difference is the longevity of your website ranking well. Investing in your SEO using the techniques we use as SEO specialists will give your website staying power in Google. This includes adding links, keyword research, writing quality meta descriptions, and much more. This is important because the results gained from our optimization will stay with your site.
 
Basically: when we are optimizing your site, we’ll put out all the stops to get on the first page of Google. We’ll make sure your website converts clients and can “stand the test of time.” When you stop paying us for optimization services, we leave with the work we’ve done (an optimized website). Now, your website will continue to show up in Google without you having to spend hundreds of dollars on advertisements.
 

So Why Am I Telling You This?

Is there a possibility that some people read half of this blog and decided to invest solely in Google Ads? Maybe. Are there some people who read this and are confused why an SEO company would talk about the benefits of another service? More than likely. So why did I do this?
 
Our goal at Simplified SEO Consulting is for our clients to be informed consumers. We want our clients to make the best decisions for their practices. And sometimes, this means pulling back the curtain and talking about what else can help. Could we ‘talk smack’ on other advertisements that use different techniques than we do? You betcha. Will we? No. Because in the wise words of Destiny’s Child, “(our) mama(s) taught (us) better than that.”

Moving Forward With SEO Services

So, hopefully, you read this blog and decided you want to learn more. Or, you read this blog and thought it was a bunch of gobbledygook. Either way, we would love to help you reach your SEO goals. To get started with any of our services, follow these steps:
1. Sign up for our free 7-day SEO course.
2. Schedule a free consultation with a member of our team.
3. Get on the first page of Google. . . and stay there.

About the Author

Alyssa Kohne is in the process of obtaining her Masters in Social Work with a clinical concentration from the University of Missouri- Columbia. She has been doing SEO with Simplified for the last few months. Recently, she participated in the two-part backlink webinar through Simplified. Additionally, she wrote a comprehensive guide on all things backlinks.   She recommends both!

Hello! If you’re getting ready to set up Google Search Console, that means you’re ready to start tracking your SEO data. How exciting! Google Search Console is a powerful tool that allows you to see how your site is performing. Basically, this tool gives you insight into the things Google is looking at when they determine your ranking. Ultimately, this can help you identify your strengths and weaknesses from an SEO standpoint.

Google Search Console provides you with tools to give you insight into how your website is performing

therapist works on SEO on their laptop. They want to get to the top of Google so they get help from Simplified SEO ConsultingI love this tool because it helps me gain insight into what people are typing into Google when they find a site organically. You might be wondering, what’s an organic search? An organic search is a word or phrase someone types into Google to find an answer. For example, when someone types “counseling in Kansas City” they are engaging in an organic search. Furthermore, it also tells you what pages people are seeing and visiting on your website, they refer to this as “impressions” and “clicks.” An impression is when your page shows up in an organic search, and a click occurs when someone physically clicks on the URL or link to your page from an organic search.

It has some other pretty cool features too! It tells you what your page speed performance is. Remember, having a slow site negatively affects your SEO and your user’s experience on your site. No one wants to wait for a site to load. It can tell you if you have any errors on your page, and if there are any security issues on your website.

Google Search Console can help you get credit for all the great SEO work you add to your pages

In my opinion, one of the coolest factors of Search Console is the ability to submit sitemaps and request indexing when you’ve made changes on your page. I know I’ve thrown some technical terms at you, so let me dive into these two terms and their importance.

  • After you set up Google Search Console, the first thing you need to do is submit the sitemap(s). According to the SEO tool Yoast, a sitemap is “a roadmap of your website that leads Google to all your important pages.” This is important because it’ll tell Google all about the pages and posts you have on your website and will give you credit for them. Generally, you’ll only have to do this once when you first sign up for Console.
  • Every time you make a change on your website, especially if it is an SEO change, please visit Google Search Console and request indexing for that specific page. We do this to tell Google that a page has changed and they need to crawl it so you get the good SEO credit.

Hopefully, I have convinced you that registering your site with Google Search Console is worth it. Now, I would like to walk you through the process of setting up Google Search Console and submitting sitemaps.

 

How to Add Your Website to Google Search Console

How to Add Your WordPress Site to Console:

  1. Install the Yoast plugin.young private practice owner is interested in learning more about seo services for therapists. She gets help from simplified SEO consulting
  2. Go to Google Search Console https://search.google.com/
  3. Create an account 
  4. Put your website’s URL into the box labeled URL Prefix (the one on the right) and press continue. 
  5. Get HTML verification code
  6. Go to the backend of WordPress 
  7. Paste the HTML verification code
    • SEO > webmaster tools > console > paste and save
  8. Hit Verify in Google Search Console
  9. Add sitemaps:
    • SEO > Features > XML sitemaps > click on question mark bubble > see XML sitemaps > copy XML sitemap
  10. Enter sitemap on Google Search Console
  11. Sitemaps > add sitemap > enter
  12. Repeat for EVERY XML sitemap

How to Add Your SquareSpace Website to Console:

  1. Go to Google Search Console https://search.google.com/
  2. Create an account
  3. Go to the back end of your SquareSpace website
  4. Add search console
    • Home menu > settings > connected accounts > Google Search Console 
  5. Log into the same account used to create an account on search console
  6. Click Allow
  7. Add XML sitemaps in Console
  8. Go to the sitemaps section and in the box that says add sitemap type sitemap.xml and submit

Begin Working On Your SEO with Simplified SEO Consulting

business man works on his SEO on his computer. He gets help from Simplified SEO ConsultingThank you for reading my blog and learning more about Google Search Console. As always, if you have questions, please reach out to the Simplified SEO Consulting Staff. We would be happy to discuss SEO strategy and our services with you in a consultation video call. To begin working on your SEO and get your website to the top of Google, please follow these steps:

  1. Book a free 15-minute video consultation with a Simplified SEO Consulting staff member
  2. Speak to an SEO specialist. During your consultation call, we will answer your questions and tell you more about our SEO services.
  3. Begin optimizing your webpage and see it rank better on Google!

Other Services offered by Simplified SEO Consulting

Simplified SEO Consulting is excited to offer a variety of SEO services to mental health professionals and private practice owners. We know you may not want to optimize your own website, so we offer the Done for You SEO Service package. With this package, our team of SEO specialists will do the SEO work for you. Also, we offer alumni packages and al la carte SEO services. If you are interested in learning SEO, we can teach you the tools you need to rank better. We offer SEO training packages including our “Top of Google” online course and 12 weeks of online video training. Lastly, if you are just beginning your website journey (or considering a redesign), we offer an SEO Strategy package as well.

Reach out to our team to ask any questions, or book a free SEO Consultation to decide which option is best for your private practice. We look forward to speaking with you!

As you all know by now, I come to Simplified SEO Consulting from the world of academia. During that time, it was my privilege to learn from experts on website strategy, especially within the context of an educational institution. While learning about website editing and additions, it was important to consider accessibility and inclusivity for all pages. In order to do that, a key part of the process is adding Alt Text on photos! Does this sound familiar? Yes, Cory posted a blog about this recently! You should definitely read her post after you’re done reading this one.

Why Consider Accessibility in Image Tags?

I’m sure I don’t have to tell you, but ensuring that all individuals can access your website as easily as possible is certainly a core value of ours at Simplified SEO. Do we do this perfectly every time? Probably not! But, when we all do better, we all do better, right? I think so. This can be done in a few different ways, but making your HTML image tags as clear as possible will help with both accessibility and SEO rankings. When someone is viewing your website using a screen reader, the alt text will be the way the person is able to know what your image is all about. In order to be inclusive, it is important that this text is as descriptive as possible. 

A Picture is Worth 1,000 Words

Okay, maybe not 1,000. Don’t get carried away. However, a well-described photo should have your primary keywords included too! “But, Danica, isn’t that a bit of a stretch? How does my photo of stacked rocks convey anxiety or postpartum depression?” It doesn’t, but it doesn’t mean it can’t! This isn’t permission to simply stuff a bunch of keywords into the alt text, but to responsibly describe the image and relate it to the overall context of the image placement. If you’re curious to know more about best practices for images, consider reading this article from Google. Take a look at the examples below for some ways we might use alt text for SEO and HTML tags to be both inclusive and assist with ranking our clients higher on Google and other search engines.

Practical Examples for Quality Alt Text for SEO and Accessibility

Bushel of red apples with pumpkins and autumn leaves. Therapists can harvest a bushel of higher search rankings using our SEO services!

Bushel of red apples with pumpkins and autumn leaves. Therapists can harvest a bushel of higher search rankings using our SEO services!

Child pilot, looking directly at private practice owners on this SEO website over background clouds

Child pilot, looking directly at private practice owners on this SEO website over background clouds

Mother in military uniform looking happy and confident while sitting with her children. American flag on the couch in background in their house on the military base.

Mother in military uniform looking happy and confident while sitting with her children. American flag on the couch in the background in their house on the military base.

I’ve optimized these three image captions for both SEO and accessibility. Then, I included the wording in the Alt Text or HTML Tags.

Boosting your SEO with your images is simple, ethical and effective. When you do this well, it not only helps your website rankings but also ensures that you are more accessible to your potential clients. I hope this post gives you the motivation you need to get moving on your alt text!

Begin optimizing your website with Simplified SEO Consulting

You don’t have to do all of the SEO work on your own! If you are ready to explore the best ways to improve the SEO on your website and begin ranking higher on Google, just follow these simple steps:

  1. Book a free consultation to discuss your website and practice needs.
  2. Speak to one of our SEO specialists to find what service is the best fit for you
  3. Start ranking better on Google and get more calls!

Other SEO Services offered by Simplified SEO Consulting

Our online, therapist-focused consulting agency is proud to offer you a variety of SEO services designed to meet your needs. For busy practice owners, we offer the popular Done for You SEO Services where our team of SEO specialists will optimize your page for you. On the other hand, if you are the do-it-yourself type, we offer SEO training packages.

Our latest SEO training option is the opportunity for you to learn SEO in a weekend at one of our intensive training sessions for private practice owners. Finally, we offer alumni and maintenance packages to keep you ranking well, and à la carte SEO services for those of you who just need a little guidance.  Contact us with specific questions or book a free SEO Consultation to figure out which service is best for your business!