After writing and finishing the main content of your blog, it can seem daunting to think of how to tie everything together. You may not know what to write. Or, you may be struggling with how to motivate the potential client to continue on their journey to make an appointment with you.
That’s where your “call to action” comes in. This section is a great way to summarize the pain points throughout the blog in a neat little paragraph. It also allows you to empower the client to take the next step in their journey to healing with your support.
What is the “Call to Action” Part of a Therapy Blog?
The “call to action” part of your blog is where you sympathize with your potential client. You do this by letting them know you and your team understand their struggles. It also summarizes their pain points in a neat paragraph so that they are not overwhelmed at the very end of the blog. It also lets them know that you, your team, and your practice are here to support them through their struggles and their healing journey.
After you let your potential client know that you’re there to support them, that’s when you put how they should reach out to you to begin your services. Or, even set up a consultation. This is great to have because sometimes when potential clients search for questions late at night regarding their pain points, it will pull up your blogs rather quickly compared to your website. For example, if someone is looking for answers about trauma then having a blog about trauma can answer their questions but with the call to action, they can proceed to book a consultation with you.
This means, that having your contact information and how to go about starting the process to make an appointment or consultation is a great piece of information to have in your blog. It makes it easier for clients to make an appointment after reading about the topic they are struggling with. Especially, if they contain backlinks to your contact forms and service information.
What Does a “Call to Action” for a Therapy Blog Look Like?
As I sort of mentioned above, the call to action is made up of four parts:
- Summarizing the potential client’s struggles
- Sympathizing with your potential client about their struggles
- Reassure the potential client that you, your team, and your practice are there to support them
- Instructions on how to reach out to schedule an appointment or consultation.
Remember, a call to action’s main goal is to summarize the reader’s pain points, let them know there is support available, and give instructions on how to reach out to you. This will help motivate your client to book a consultation or appointment with you. This is what the end goal of a call to action is!
Here is an example of a call to action for a therapy blog:
Begin Anxiety Therapy at Lovewell Therapy in Ontario, Canada
Our team here at Lovewell understands how hard it can be to cope with your anxiety symptoms alone. That’s why we are here to support you. Our caring therapists are here to help you find the best coping mechanisms for you and empower you to live the life you want. To start anxiety therapy today:
- Fill out a contact form on our website.
- Meet with one of our caring therapists.
- Start overcoming your anxiety and living the life you want!
This example has all four parts. It summarizes the potential client’s struggle. Sympathizes with them and their struggles because let’s be real, anxiety (or any mental health struggle) is hard! Then it lets the potential client know that we are here to help and support them. It also has information on how to contact the practice for an appointment and further information. Now, not all calls to action have to look like this. Some therapists prefer not to have bullets and incorporate their backlinks into a paragraph. That’s okay, too! As long as it contains the same information and lets the client know how to reach you, it will be fine.
Backlinks are Key for Your Therapy Pages
Now, your therapy page’s blog posts will have backlinks that connect to your contact forms and practice’s service pages for easier access for the client. This is to help streamline the process for them to make a consultation or appointment. But, it’s also so that Google will recognize that you are affiliated with that practice and knowledge about the topic the blog is speaking about. For example, putting backlinks throughout your blog linking to your services, your other blog posts, or to your “About Me” page can help potential clients connect with you. But, it also allows Google to know more about your experience and knowledge, too!
Needing Some Support? We Offer SEO Services for Therapists!
If you’re looking for support with your SEO, we can help! We offer a variety of SEO options designed to meet the needs of therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:
- Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
- Learn more about our SEO services and training opportunities
- Start optimizing your webpage and watch your site rank better on Google!
Other SEO Services Offered at Simplified SEO Consulting
At Simplified SEO Consulting there is a wide range of SEO services that we provide to support therapists. Despite what phase they are in at their practice, we are here to help! ]We have different training options for therapists who want to learn how to optimize their websites with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives is perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.
If you’re not entirely sure what would be right for you, book a free consultation with one of our team members!
About the Author:
Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.
Apply to work with us if you’re ready to see how Simplified can serve you!