Image of a woman writing on a notepad while looking at a laptop. Symbolizes how learning private practice seo will support your practice and your website when it comes to boosting your rankings and attracting ideal clients.
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A Guide To Creating A Private Practice SEO Friendly Website

Are you a therapist who is creating a new website? Or are you considering redesigning your private practice website? If you are and you want to get a head start on SEO you are in the right spot. If you have met with our consulting team then you might have heard that Simplified SEO Consulting likes to start working on SEO after your new website has had a chance to sit on Google for a little while. However, there are some things that you can do while creating your website that will give you a leg up on the search engine optimization process.

Mental Health SEO Keywords

SEO for private practice websites starts with choosing the right keywords. I am not suggesting that you have to do intensive keyword research as you are creating or redesigning your website. If you plan to do our Done-For-You SEO Program your dedicated SEO specialist will do extensive keyword research on each page that they optimize. While if you do our Small Group Intensive or Do-It-Yourself SEO Course you will receive training and more detailed instructions on how to conduct keyword research that will help you reach your ideal clients. 

However, knowing the right keywords for your area as you are creating a home page, about page, and services pages can help give you a jump start on your SEO journey. For example, did you know that in general “anxiety treatment” is more commonly searched than “anxiety therapy” or “anxiety counseling”? Additionally when you compare searches per month in the US “therapist” is searched more often than “counselor”. The right keywords for you to use are dependent on what area you are trying to rank in. 

Image of a woman writing on a notepad while looking at a laptop. Represents how private practice seo supports therapists in their SEO journey.References for Mental Health SEO Keywords

Content, Content, Content

It has been said time and time again that content is king/queen, but it remains to be true so it warrants being said again. When creating your website be mindful of which service pages you want to add. Think about your ideal client and what kind of mental health services you want to be offering. Then make a list of what services you want to provide. The list of services will look different for every private practice owner. It might include anxiety therapy, trauma therapy, therapy for women, sex therapy, therapy for men, EMDR, LGBTQIA+ counseling, therapy for teenagers, etc. The key is to identify what you want to offer and make an individual service page for each of them. 

Once you move on to creating those service pages keep in mind the length of your copy. Generally speaking, you want your pages to have 500 words but no more than 3000 words. Google likes to have a lot of quality content when determining rankings. It can be hard to go back and add 200 words to a service page that was originally 300 words long. Instead, try to make sure that as you are creating content you are aware of the word count. 

Benefits of Quality Content on a Private Practice SEO-Friendly Website

As a therapist, you may be aware of the importance of having an SEO-friendly website. However, did you know that quality content plays a crucial role in improving your website’s search engine rankings? But also attracts more organic traffic and ideal clients to your website? That’s right! There are also other benefits of having quality content on your SEO-friendly website. They include:

  • Improved search engine rankings
  • Increased website traffic
  • Higher engagement and user satisfaction
  • Better conversion rates
  • Increased authority and credibility in the industry


So, as a therapist looking to improve your website’s search engine rankings, quality content is king. Not only does it attract more traffic, but it also helps establish you as an expert in your field. By providing valuable and informative content, you can build trust with potential clients and improve your online presence. So, if you want to increase your visibility and reach more people, make sure you prioritize creating high-quality content for your SEO-friendly website.

References & Guides For Creating Content For A Private Practice Website

Pay Attention to Your Slugs

Once you have created a new page or blog post for your website there is one more thing that needs to be done before publishing it. That is to create an SEO-friendly URL slug. Once a page has gone live it can be tricky to change an existing URL slug. This is why this is one of the most important things you can do for your SEO as you are creating your website. 

So what should you include in your slugs? You should try to include both keywords and location indications. So first start with the main keywords you are wanting to focus on. Then include what city or state you are attempting to rank in.

Examples of URL Slugs For Service Pages

  • Graphic of a long paper coming out of a computer. Represents how private practice seo supports therapists to make their wesbite more visible to clients and boost their rankings.

    Anxiety Page: anxiety-treatment-Little-Rock-Arkansas
  • Virtual Therapy Page: online-therapy-North-Dakota
  • EMDR Page: EMDR-therapy-Tulsa-Oklahoma
  • Stress & Burnout Page: stress-management-Edmonton-Alberta
  • Couples Therapy: marriage-counseling-Manchester-New-Hampshire 

Include At least 3 Photos

As a Mental Health SEO Specialist, one of the areas I utilize during the optimization process is the alt text and photo title. It is a great way to increase accessibility while also integrating keywords and locations. At Simplified SEO Consulting, we recommend all of our clients have at least 3 photos on each page and blog post. If you plan to start services with us or take our training course then it might be easier to include those photos while creating the website. Rather than trying to add them in later while working on SEO. You can learn more about the SEO benefits of including at least 3 photos on every page here

Are You Ready to Start SEO Services on Your Private Practice Website?

Whether you are just creating your private practice website, redesigning your website, or you have had a website for years it is never too early or late to start learning about search engine optimization at Simplified SEO Consulting. Our Mental Health SEO specialists are here to help! We have services ranging from SEO-intensive training so you can learn how to optimize your own website to done-for-you SEO. It can be a big step to invest in SEO but we are here to help you at every step. Get started by following these steps:

  1. Make a free consultation with one of our knowledgeable team members
  2. Learn more about our dedicated SEO Specialists for therapists and the services we offer
  3. Start increasing your rankings on Google

Services Offered at Simplified SEO Consulting

Our SEO specialists are here to help you get optimal search engine optimization for counselors. Are you short on time but want to move forward with SEO for your private practice website? Then our Done for You package might be the best choice for you. Looking to build your knowledge of search engine optimization for yourself but need guidance on selecting mental health SEO keywords? Wanting to reduce costs by working on your own website? Then enrolling in our SEO intensive training or online course are options that are built for you. Whichever route you choose Simplified SEO Consulting will provide you with support and guidance. Get started with your free 30-minute consultation today to figure out the best path for you!

About the Author:

Image of the blogs author Winnie. Represents how seo consulting helps therapists and their website become more seo friendly and seo informed.Winnie is a part of our caring team of SEO Specialists at Simplified SEO Consulting. She enjoys learning and growing her knowledge in not only search engine optimization but also mental health. Staying up to date on all aspects of SEO so she can bring you the best service possible. 

Her specialty is working with our clients who have picked our Done for You package. This includes helping those clients get their website SEO-friendly and finding the best mental health keywords for them. If you’re ready to start on your search engine optimization journey, apply to work with us.


Updated on 4/30/2023 by Lynsey Heskett

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