What website platform is best for Your Private Practice Website SEO?
When building your private practice website, you have a LOT of options to choose from. As the digital world has expanded, so have the choices for creating your own website. Today, we are going over which website platform is best for SEO. When comparing different platforms, it’s important to understand if they have the tools you need, how customizable it is, and if it speaks to your unique brand.
Available Toolset For Your Private Practice Website
It’s important to understand the limits of the platform and the tools you have at your disposal. What does the platform allow you to do with your site? Does it give you access to the different SEO elements that help you rank well? These could include access to different elements of on-page SEO, such as headings, alt text, titles, slugs, and meta descriptions. If you can’t access these things, you can’t control the focus of what you are optimizing. You may need to find a workaround to optimize a certain element. Or contact the platform itself for additional support in the best ways to improve your site’s SEO.
Does it Work Well with Google?
When searching for the right tools, it is also important to know if the site will play nice with Google. An inability to link to Google Analytics, search engine crawlers and slower loading speeds could negatively affect your SEO. These reasons and others have led the way for competitors to learn from the past and make it easier than ever to edit your site for SEO. It should also be mentioned that Wix has also improved a great deal over the past few years. Rivals like WordPress, Wix, and Squarespace all now offer many of these SEO tools. But some still offer more options than others.
Make Your Private Practice Website A Custom Creation
Having the control to make your site in our own way is another important thing to keep in mind when asking if a platform is good for SEO. It’s great that users have access to basic SEO tools on most platforms. But in a competitive market, how can you stand out from others? The answer to this comes through customizing your site with additional integrations or plugins. Having access to these additional tools allows you to focus on improving more specific aspects of SEO that competitors may not have access to. As a result, you can help your site rank higher in Google by optimizing these elements. When it comes to options for affecting your site’s SEO, more is better.
Your Platform and You
Last but certainly not least, it is important to understand how the platform gels with you and your unique brand. Making your site on a platform that feels clunky or unintuitive can make finding the right elements difficult at times, among other issues.
When exploring a website platform, ask yourself:
- Does the platform truly speak to who you are, and your practice?
- Are there enough design options to express the brand you want for your practice?
- Does your site/design speak to your ideal client?
- Does the platform work well with google?
- Will using a design/theme negatively affect the loading speed of a page?
If a platform can’t deliver on what you need in terms of SEO, that’s one thing. But, not having access to the tools you need to edit your site’s design elements is a whole other thing! If a platform doesn’t have the tools you need to design your site to the degree you want, it may be best to look at another platform. Or, might want to delve even deeper into what the platform offers.
Let’s Take WordPress for Example
WordPress allows users to create wonderful websites with their base page editor. But they also offer countless themes and builders that help you structure your site to your liking. Having these options are great for SEO. It allows you to build your site in a way that makes sense to you, while also allowing you to maintain a structure that can highlight important pages by including internal and external links when appropriate.
Our Choice for Best Website Platform Goes Too…
WordPress.org. (.com is different!) It offers so many tools. It’s easy to learn how to use and allows you to add countless themes, builders, and plugins to make your site just how you want it. Our team has also found that Square Space consistently maintains good rankings in Google’s search results as well. The platform has a suite of SEO tools, extensions, and plugins to customize your site, so they come in at a close second!
When we do work on other platforms, it can be difficult to achieve the same level of results that we might get on a WordPress site. Factors such as the ones mentioned above can cause many small or significant issues at different points throughout the site. However, we have consistently received great results when working on the WordPress platform.
Begin Optimizing Your Website With Simplified SEO Consulting
Our trained SEO specialists have a lot of experience with WordPress. We can support you in improving the SEO of your site. We feel strongly about providing the best service possible. If you want to rank higher on Google, follow the simple steps below to get started:
Other SEO Services offered by Simplified SEO Consulting
Simplified SEO Consulting offers a variety of SEO services designed to meet your needs. We offer a variety of SEO services including DIY Online SEO Courses, a Done With You 12-week SEO intensive program, and Done For You SEO services. For more information, feel free to visit our blog!
About the Author
Sterling Humburg-Cage is a member of the 2020 graduating class from the University of Missouri. He is intent on using his B.A. in Psychology to help provide the best results as an SEO specialist. Sterling prides himself on helping alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns. Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support often going the extra mile to do outside research and make sure alumni have everything they need to continue ranking well!