Photo of a woman using her laptop and cell phone with a search bar over the image. This photo represents the simple way of incorporating internal links into your service pages.

How Internal Links Boost Your SEO

Looking to get your website to the top of Google searches? Ranking with Google might seem intimidating and really makes you question, “Where do I even begin?”. With this blog post, you’ll be able to learn a simple way to help boost your website and start helping you rank higher on Google. 

With SEO optimization there are many ways you can keep someone interested in your website. One important way to do so is by adding internal links. By adding internal links you are helping the viewer navigate your site and keeping them within your site domain. Read on to learn what internal links are and how you can use them!

What Are Internal Links?

Internal Links are hyperlinks added to specific keyword-rich anchor text so that when clicked, it can direct someone to another part of your website relating to said anchor text. As a website owner, internal links are something you are easily able to control. 

By using the internal links you can ensure that when someone clicks on it and it will take your viewer to another one of your pages within the domain. You want to make sure that viewers have the ability to relocate to a new spot on your website and stay interested in the content you are providing.

What is an Anchor Text?

Anchor text is the text on your page most relevant to what you will be hyperlinked back to another place on your website. One good practice to have is to ensure that your anchor text is keyword-rich. Make sure you are using a keyword specific to the page you are on and the page you want to link to so your viewer can see it.Photo of a desk with the words SEO written on it and different terms pointing to it reading content, strategy, traffic, social media, web, links, and keyword. This photo represents the work that goes into SEO. By adding internal links you can make your page relevant to Google.

Common Places to Fit Internal Links 

Inserting internal links into a page can be pretty simple. But it may also be a challenge at times to decide where you can fit internal links. The first place internal links can naturally be linked in a page is in your Call to action and Other services sections. In these sections, you have the easy opportunity to insert internal links. In your call to action, you will typically have the opportunity to link to your home page, about page, and team member pages. 

This is also a great place to insert your contact page so potential clients can reach out to you. In the other services section, you are able to link your other services offers (i.e. anxiety treatment, therapy for depression, trauma therapy, etc.). Within the text of your page, you are able to link other service pages relating to what you are talking about. This also includes linking relevant blog posts if you have them.

Examples of Internal Links

So we know internal links are hyperlinks that take a viewer back to your website, but what do they look like? Typically internal links are linked to a blog post, a service page, team information, etc. There is usually always a spot to add an internal link. When adding the internal link, always ensure you put a link on relevant anchor text so it makes sense to the viewer.

  • If you have a blog mentioning anxiety and its symptoms, you should be able to link the post to an anxiety page, or another anxiety blog. Using the keyword anchor text of anxiety symptoms would ensure that the viewer understands they will be linked to something describing anxiety symptoms. This describes to viewers on your site what you’re linking to, as well as telling Google what you’re linking.
  • Another option is linking your ideal viewer back to your team page. On one of your service pages, you might be describing your “Caring Therapists”. You are then able to hyperlink the word therapist back to your team page that displays all of the members of your team.

How Internal Links Affect Google

Adding internal links to your site provides Google the knowledge of what your site and the pages on it are about. Google discovers the links on your website and begins to rank your pages and website in the search results. Google will begin crawling the pages to better understand your content. 

When crawling pages and finding links that link back to your site, it reassures Google that your pages have helpful information and links. Google will begin indexing your pages at this point. So when someone searches for specific keywords relating to your page, Google will be more inclined to pull the page up to the top of the search results. 


Photo of people sitting beside each other with cartoon of things linking to each other. This photo represents how internal links can connect you to other parts of a website.

Don’t feel discouraged when it comes to your website’s ranking and how long someone navigates your website. Internal links provide an easy but effective way to get your website moving. Google takes its time crawling your pages so it can learn to understand your site and deem what’s important to show at the top of the search results. Working with Google can seem challenging, but with a little time and effort, you can begin to boost your SEO in no time!

Learn How To Start Boosting Your SEO With Simplified SEO Consulting 


Our team at Simplified SEO Consulting wants to guide you in the right direction when it comes to boosting your SEO. Having guidance in your SEO journey is important for your website’s journey and we understand. To start your SEO journey follow these three simple steps:

  1. Apply to work with us on your SEO
  2. Meet With One of Our Skilled SEO Specialists
  3. Begin SEO Services for Therapists

Other Services Offered With Simplified SEO Consulting

Looking for a different way we can support you? Simplified wants to support you no matter what your SEO journey is. We offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips!

Photo of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.

About the Author:

Brianna is a Mental health SEO Specialist at Simplified SEO Consulting. At Simplified, Brianna enjoys optimizing websites and interacting with clients. Her goal while working with our clients is to ensure they enjoy their SEO journey and understand how the SEO process works.


Looking for extra support? Schedule a consult with the consulting team to see who can help you and how.

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