As a speech therapist, you understand the importance of communication. You work hard to help your clients communicate effectively, but how do you communicate with potential clients and promote your private practice? One excellent way is through guest blogging. If you’re not familiar with this practice, don’t worry! In this blog post, we’ll explore the power of guest blogging and how it can improve your private practice’s SEO.
What is guest blogging?
Guest blogging is the practice of writing a blog post for someone else’s website. This method is powerful because you can tap into the audience of an already established website. However, it is essential to emphasize that guest blogging is not about submitting the same content to multiple sites. This practice will only harm your online presence instead of enhancing it. Instead, target different websites with unique content to avoid duplication.
We’ve talked before about the power of guest blogging to build backlinks and authority for mental health clinicians. And we’ve written tips for guest blogging. But we thought at this point, our speech therapist practice owners might appreciate a blog post with examples relevant to your field as well.
Now, why should you give guest blogging a try?
First and foremost, it helps you to get backlinks. These are links from other websites that point to your website, signaling to search engines that your website is credible and trustworthy. With enough high-quality backlinks, your website will rank higher on search engine results pages (SERPs). With guest blogging, you’ll have an opportunity to include a backlink to your website, which will boost your SEO efforts.
Tips for SLPs Building Backlinks Through Guest Blog Posts
Guest blogging isn’t the fastest way to build backlinks. But it’s one of the best. It’s ethical. It’s helpful to both you and the person you are writing for. And if you’re guest blogging for websites that are remotely related to your own it’s especially helpful.
Choose Websites that Make Sense
When guest blogging, choose websites that match your niche. You want to target an audience that would be interested in your services. Identifying websites that match your niche makes it easy to generate content that attracts potential clients. If you’re struggling to find suitable websites to guest blog for, look for Facebook groups or communities where you can connect with other bloggers or guest post opportunities.
You may want to guest blog post for related professionals. For example, write a guest blog post on social communication for a therapist. Or, write a guest blog post for a pediatrician on things to consider when your baby has difficulty swallowing. Other related professionals may include PTs, OTs, learning specialists or tutors, education advocates or even nursing homes. Another great option is to guest blog for other SLPs.
Tips for Pitching Your Guest Blog Post
When reaching out to the preferred website, be sure to pitch a relevant topic. Social media groups have helpful networking opportunities to connect with other bloggers who can accept or recommend your guest post to others. Make sure your pitch is personalized and targeted toward their audience. Communicate your areas of expertise and highlight how your guest post will be beneficial to their readers.
If you’re a current client of Simplified SEO Consulting, you can pitch an idea in our Facebook group. We’ve had a number of people do that and get some great backlink opportunities.
Writing Guest Blog Posts Efficiently
Speed up the process of writing guest blogs. One way to make it easier and more efficient is to maintain a running list of potential guest post topics. Write down anything that comes to mind and prioritize those that are the most relevant and most likely to attract backlinks. Also, create a writing schedule that works for you, and stick to it. Set aside some time each week to write a guest blog that will improve your SEO and attract potential clients.
Lastly, my favorite way to write guest blog posts for multiple websites is to take a single topic and write several guest blog posts on that topic. You can write one article, then completely rewrite it to say similar things on the same topic. There are various ways to do this. The kind of tried-and-true way is to write a blog post on X topic. Then go to a totally new screen and write a blog post on the exact same topic. Compare the two. You’ll use some similar phrases but chances are they’re actually pretty different in terms of the exact wording.
Final Tips for Guest Blogging to Build Backlinks
When writing a guest post, make sure it is informative, entertaining, and unique. Provide value to the reader and show your expertise in your field. By showcasing your knowledge, you’ll build your reputation as a reputable speech therapist, and you’ll ultimately attract more clients. Ensure your guest post is authoritative and provides valuable advice or information. Doing this increases your chances of earning backlinks from the website you’re guest posting on.
Guest blogging is an effective strategy to improve your private practice’s SEO and bring potential clients to your website. Remember, guest blogging is not about submitting the same blog post to multiple websites. Instead, target different websites with unique content to avoid duplication. Choose websites that match your niche, and be sure to pitch a relevant topic for their audience. Remain active and creative, producing quality content that resonates with your readers. Through diligent guest blogging, your private practice’s SEO will become strong, and your reputation as a speech therapist will flourish.
Your Next Steps for Improving Private Practice SEO
There are lots of options for your next SEO steps. Read more about our SEO services for Speech Therapy practices or move on to one of these next steps:
- Sign up for KWFinder and do some basic keyword research
- Start one of our Do-it-Yourself SEO courses (our Top of Search Engines course will have a ton of step by step instructions!)
- Join our next Small Group Mastermind
- Apply for a call with one of our SEO Specialists to chat about your SEO needs
About the Author:
Jessica Tappana owns a 12 clinician private pay psychotherapy practice in Missouri. Then, she started helping other therapists with their SEO about 5 years ago. She strongly believes she does her best work when she’s working with clients who are a great fit and able to say no to not-so-great fits because she knows more calls will come. So, she also believes other healthcare professionals do their best work in similar situations. Therefore, she founded Simplified SEO Consulting to support healthcare professionals in the private practice world. And, she’s grown a team of incredibly talented individuals who are all much more tech-savvy than she is!