Happy woman working from home on her laptop drinking coffee. She works with an SEO specialist from Simplified SEO Consulting to rank better on Google

What does an SEO Specialist Do?

If you're reading this blog, you're probably thinking about investing in your websites SEO to help you reach potential clients on search engines like Google. So, you're probably wondering what does an SEO specialist do exactly?

Well, that’s a really good question. But, before I go further, I want to explain that at Simplified SEO Consulting, you don’t just work with one SEO specialist, you work with our entire team of SEO experts. What this means is you have multiple brains working on getting you the best SEO results possible. First, you’ll meet with an SEO consultant that will assist you in figuring out your individual SEO needs and help you determine what SEO service to enroll in. Then, you’ll meet with your primary SEO specialist, the one who does the first round of work on your pages, and our lead SEO specialist, Danica, who reviews your page and looks at things like big picture strategy. Finally, our in-house SEO Suru Jessica signs off ensuring we have done everything in our power to get you ranking well. Furthermore, each SEO expert had their unique strengths and interests. So, we consult with each other frequently. 

So, now that I have shared that with you, let me explain to you what it is I do as an SEO specialist when I do a comprehensive full-service page or blog post optimization:

Your SEO Specialist Does Thorough Keyword Research

I love doing keyword research because it gives us a very comprehensive idea of what your potential clients are searching for. So, this means I do research to see rather they are looking for therapy or counseling, couples counseling or couples therapy, etc. I aim to identify at least 3 keywords to target per page. Then I use this information to optimize your page and inform me of changes in your data. 

Learn more about keyword research from these blogs:

Where to Put Keywords on Your Private Practice Website?

Keyword Research Tools: Where to Look for Keywords

Counseling Keywords: Search Terms to Target on Your Private Practice Website

Identify Your SEO Competitors

We identify your SEO competitors to determine how hard it will be to get you ranking well for your targeted keywords. Your SEO competitors are not necessarily the therapists down the road. But, they are the practices that google would rank higher than you for the keywords we're targeting in your area.

Meta Descriptions

When you work with us, your pages get 3 rounds of meta descriptions. This is very intentional. We do one early in the month based on keyword research and see how Google responds, then we go in and make edits as necessary. Then, Danica and/or Jessica review these meta one last time towards the end of the month and make changes as necessary based on your data. 

5 Tips for Writing a Perfect Meta Description for a Counseling Website

How Can Meta Descriptions Help my Counseling Website?


As the in-house readability expert, I must make this statement: READABILITY MATTERS! We want your pages to be easy to read by your potential clients who do not have any or much clinical knowledge. We find that people don’t want to read a bunch of complicated terminologies when they’re needing help. They want answers quickly and efficiently.

You may be thinking: my clients are well educated, so they need to be assured that I am too. Sure, but when they need help are they in the frame of mind to read something complicated? Furthermore, their intelligence does not mean they share the same knowledge-base you do. So, when we work on readability we do things like take complicated words and simplify them THINK: use NOT utilize. We also shorten sentences, break up paragraphs, and add transition words when necessary.

Want to learn more about readability? Check out our blogs:

Using Yoast on WordPress: Should I Always Go for Green?

Let's Talk About Readability

Headings and Subheadings

This is an area where wording matters tremendously. We aim to get your targeted keywords in your subheadings as much as possible. Google, and your reader, scan these and determine what your page is about. 

Photo Optimization

We add titles and alt text to your photos. Not only is this an ethical practice for your reader with disabilities, but it’s another place where keywords matter. 

Call to Action and Other Services Section

These two sections are biggies and a place for some great internal link opportunities! Your call to action is a clear and direct statement to your potential client telling them how to begin services and includes the links they should use to do so. In your other services section, we tell your client about all the other services you offer and link to those pages which is very important in order to rank well.

Index Your Page on Google Search Console

We use Google Search Console and index your pages or posts every time we work on your site to tell google a change was made. Learn more about it here: 

Blog Post Ideas

A big bonus of our services is that we send you a list of blog post suggestions targeting keywords we want you to rank better for. We do this because BLOGGING IS IMPORTANT! And, we hope this list will inspire you to blog regularly!

Check out our blogs about blogs:

Are blog posts just for SEO?

How to Write a Long Enough Blog Post

Timely Topics for Blog Posts

Writing Blog Posts to Serve Your Clients and Boost Your SEO

3 ImportantWriting a Guest Blog Post

Data Monitoring

All of us monitor your data constantly. When there’s a dip and you drop in keyword rankings, we’re on it and address it if possible. 

Want to know more about SEO data? Check out these blogs:

3 Reasons Why You Should Track Your SEO Data

Google Analytics: How to Use the Data

How do I Know if My Search Engine Optimization Efforts are Working?


We want you to be as informed about your SEO progress as possible. When you work with us, we will set you up with a data dashboard. We update this regularly informing you of our progress on your page. It also contains all your data and relevant information. Basically, it’s your SEO control center! 

Our SEO Services

Simplified SEO Consulting offers a variety of SEO packages to fit your needs. The scope of work and how many pages we optimize is determined by the package you select. Plus, we also offer copywriting services for the ultimate hands-off SEO experience! 

Learn more about our SEO services here. 

What’s the most important part of an SEO specialist’s job? 

It’s helping you reach your ideal clients and meeting YOUR unique goals. We understand that every therapist and practice has different needs. For example, individual practices may only need to get 2-5 calls a month to meet your goal. But, a group practice may want 10 calls a week. Whatever your goals, we can help. Every member of the Simplified SEO consulting team becomes invested in our clients' success and practice. We get so much joy from seeing you rank well and hearing about your successes. It’s truly the biggest reward. 

Ready to Begin Working with an SEO Specialist? 

Happy woman working from home on her laptop drinking coffee. She works with an SEO specialist from Simplified SEO Consulting to rank better on GoogleIf you’re ready to begin optimizing your website to help you reach your ideal client on Google, then we’d love to help! Follow these steps to begin SEO services with Simplified SEO consulting: 

  1. Make an appointment for a free 15-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our SEO packages and training opportunities
  3. Start optimizing your webpage and see it rank better on Google!

Other Services offered by Simplified SEO Consulting

The Simplified SEO Consulting team is passionate about providing SEO services for helping professionals and therapists. Our comprehensive SEO services are included in our Done for You SEO Service packages. Also, we offer alumni packages and al la carte SEO services. Our SEO staff provides several SEO training opportunities. including our “Top of Google” online course and 12 weeks of online video training. We also offer an SEO Strategy package to learn more about SEO and what you can do to rank better on search engines.

Contact Simplified SEO to learn more, or book a free SEO Consultation to decide which option is best for your business. We hope to hear from you soon!

About the Author:

Cory Moss is a Simplified SEO specialist based in Kansas City. She specializes in working on readability. She really enjoys helping her clients get to the top of Google and attract their ideal clients.

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