As a busy business owner looking to scale, your time is very, very valuable. So, when I start talking about creating content to improve SEO it’s not uncommon that people start looking for ways to reuse that content.  And I’m supportive of that….as long as it doesn’t hurt your SEO.

I’ve had a few times where people told me they wrote such an amazing blog post that they published it on two different websites they own.  Or that they used it as a guest blog post for some big name website AND published the same content on their own website.  Unfortunately, neither of these are particularly great for your SEO.  Google likes to see fresh, new, relevant content.

But that doesn’t mean all is lost.  You don’t have to totally create content from Scratch!  Here are three ways content I’ve created has been re-used and it’s been helpful for SEO:

A keyboard with a person typing and a pad with the words "new blog post" representing how you can create new blog posts on similar topics to improve your SEO through backlink building1) The Guest Blog Post that Re-Uses an Old Idea

I often talk about Guest Blog Posting and people start groaning. They worry about having time to write a bunch of unique blog posts.  But there ARE some short cuts. One of my favorite things is to come up with a topic that can be applied to several different populations. Then, create an outline that can be reused and write a similar blog post for several different people.

I’ve done this a few times before and recently decided to do it again for this post.  So, I found two similar articles I wrote years ago for my own private practice blog and then asked a couple colleagues if I could write a similar blog post but with a focus on a different population for their website.  The result? Five different blog posts all talking about how to use the 6 levels of validation I learned back in my comprehensive DBT days but with five different populations. I actually wrote the three new articles in about an hour (even though they’re longer and I think actually better written than my original ones) because I already knew exactly what I was writing about.  But none of them are exactly the same, so it should help all of our SEO.  Take a look:

2) The Video that Becomes a Blog Post & Social Media Post

This is one of my favorites. As a practice owner, you can create a single video that can be uploaded to Youtube, used to write a summary as a blog post on the topic (make sure to embed the youtube video on the blog post as well) and then shared on Social Media.  You only have to come up with the topic and describe it once, but it’s shared across all of these platforms.

3) The Podcast Episode that was Used in Three Places

Photo of a microphone and headphones with the words "new podcast episode" representing how these three podcasts created a "new" episode from the same recording in a way that was good for SEO

In October, I spent an amazing few days in a retreat at Lake Lure with my Mastermind group. Four of us spent time doing everything from hiking, to networking, to quick sprints to knock out big projects and supporting each other as we presented at a virtual conference. The last day, my friend Gordon proposed we quickly record a podcast episode. We had a great time chatting about business and especially about how helpful it is to be part of a group like that while growing our businesses.

The other three members of our group each have their own podcast. So, Gordon graciously shared the recording with Whitney & Uriah.  In turn, all three turned the recording into a podcast episode. Sure, each created their own introduction, but they didn’t have to recreate the podcast. Then, they each wrote their own show notes. Now, all three have these show notes out on their respective website. And even though it’s describing the same thing and much of their episodes are the same content, this is actually helping all of their SEO because those show notes (while similar and describing the same content) are unique to that specific website.

Want to see how this worked? Check out the show notes on each of their website, and make sure to listen in on our conversation as well!

Want to Learn More About Optimizing Your Private Practice Website?

If you’re ready to get serious about your SEO, we want to help you through the process. First of all, we believe that if you survived grad school you can certainly learn the basics of SEO. So, if you’re the DIY sort of person bootstrapping it through building your own business, you may be interested in our DIY SEO Courses or our flagship 12 Week SEO Intensive Program. Or….we just started our very first Small Group SEO Mastermind, but it filled up so quickly we’re already starting a list for people who are interested in joining one this Spring or Summer!

Now…just because we believe you CAN doesn’t mean you want to optimize your own website or even should. After all,  we know your time is valuable as the business owner. So, we also offer “Done for You” SEO services. Interested in any of these options? If so, schedule a 30 minute consultation. In this meeting, we’ll chat a bit over Zoom to make sure we’re choosing the option that’s best for the next steps you are taking in your business.

Casual photo of Jessica Tappana, a mental health private practice owner as well as the founder of Simplified SEO ConsultingAbout the Author

Jessica Tappana believes in the power of psychotherapy to transform lives. She’s passionate about the field of mental health. She’s also built two successful businesses-a private practice in Columbia, MO where she still see counseling clients of her own in addition to supporting a team of 9+ clinicians and also Simplified SEO Consulting where she stays actively involved but has an incredible team supporting practice owners all over the world. She sees both of these businesses as contributing to her overall mission of spreading great mental health. Also, she believes that by helping practice owners have full, stable practices they’ll be able to do their very best work by feeling less stressed and being able to focus on working with the clients who fit them the best. She also believes that empowering her clinicians in her practice allows them to do the very best work for her clients.

In addition to running her businesses, Jessica loves to spend time with her family and also connect with other clinicians. In fact, having the opportunity to meet so many clinicians around the country has been one of the best benefits to building her businesses the last few years! The other consultants mentioned above live in Georgia, Tennessee & California. Other practice owners who have become close friends live in Florida, Nevada, Colorado, Kentucky & so many other places. But this passion for the field of mental health and belief that we can grow our impact by growing our businesses has led to the opportunity to form these incredible friendships that she values and learns from every day.

By Whitney Owens

We all remember when fish decals on cars and WWJD bracelets on wrists were the fad. When we saw these items, we knew the users were Christians displaying their faith for the world to see. In some cases, this can be a powerful message. Yet, in other situations, it can send the wrong message, especially if the hand coming out of the car is giving you an unfriendly gesture.

First Impressions of a Therapist Matter

Monarch Butterfly, Danaus Plexppus, newly emerged from Chrysalis - images like this can help speak to Christian Counseling clients. A private practice consultant can help you start a Christian Counseling PracticeOften the first experience someone has of our business is our website. In the same way we notice one’s jewelry or decals on their car and create a judgement in our minds about that person, people will go to your website and make a decision about the nature of your business. Sometimes, the first impression of your private practice is positive. Other times it’s negative.  But that first impression sticks.

The presentation of your website makes the single greatest impression on others about the work you do. It is vital that you dress it appropriately to display your faith and values. This can be a challenge for any counseling practice. However, it can be especially challenging for a Christian private practice owner.  As a person of faith, you may or may not want to bring that into counseling sessions. In fact, many counselors hope to draw in believers who share their faith. Yet, you may not want to write your website in a way that would be a turn off for potential clients who don’t want a “religious” practice. 

Step 1: Identify Your Ideal Client

As you begin to create your faith-based practice or maybe you are rebranding, it is important that you not rush the first and most important step. That first step involves identifying your ideal counseling clients. You want to consider your ideal clients’ age, gender, demographics, mental health concerns, and their faith. 

As a counselor who is a Christian (or who identifies with any other faith system for that matter), you must decide if you want to work with solely faith-based clients or if you want to help all different types of clients in a variety of places in their faith journey.  Some people identify their private practice as a “Christian Counseling Center.” Other Christian therapists serve primarily nonreligious clients who may not adhere to the same faith system. There is no right or wrong. The most important thing is to decide what kind of client you would like your own private practice to serve.

Step 2: Write Website Text Speaking to Your Ideal Client

A young adult man and his therapist in a counseling session to show how digital marketing and a good website can help a Christian Counselor find clients.

Once you’ve identified your ideal client, you want to keep that person in mind when writing the text (also called copy) on your website.  Visualize your ideal client and speak directly to them on your site. That said, the majority of clients that I work with prefer to write a website that speaks to Christians but also does not turn away those with no desire for faith discussion. 

It’s possible to speak to both clients looking for a “Christian Counselor” and clients who have no desire to discuss spirituality.

Over the years I have found a way to do just that! I have new clients call with two very different perspectives of my practice’s website. One group says they called our practice because we are a Christian agency, even though nothing on the website says we are Christian practice. I have other people call who have been jaded by the church or would consider themselves nonreligious and want to schedule an appointment. They go through the counseling process never knowing that our counselors have a faith-background.

One way to subtly communicate your faith without turning away nonreligious persons…

I believe the key to being a faith-based practice that is not cheesy but speaks to the needs of all in your community is to speak in vague language that is religious but not overtly so. You can use imagery with Biblical references without rubbing it in someone’s face. For example, my practice has language speaking to renewal and risk-taking. It references jumping into water and finding freedom from the problems that entangle you. The Bible has multiple references to renewal and water, especially through baptism. The Bible also speaks to freedom from bondage and life in Christ. This language speaks to Christians when they view the website.

Another website I saw recently spoke to the idea of having encounters in counseling. The term encounter is often used in the church world as people speak of “encounters” with God. Many Christians see a practice of speaking about encounters as experiences referencing God. On the other hand, people without a faith background aren’t likely to be offended or upset by the content; they simply don’t notice the Christian reference.  To give one more example of religious undertones, consider the idea of Chrysalis as a name or a butterfly as a logo for a counseling practice. The Christian community knows this as an analogy to death to self and growth in Christ. However, nonreligious people would more than likely not pick up on this idea.

If you are looking to write a website to draw in faith-based clients but also want to work with those hurt by the church, using religious imagery and concepts in your copy will help meet the needs of both of these groups.

young boy bungee jumping over water. Shows how therapists in private practice can use subtle means to convey they offer Christian Counseling and a Faith Based Practice

Need Help Marketing a Faith-Based Counseling Practice?

If you would like help working on your faith-based practice and language for your website, I would be happy to help. I am a private practice consultant.  As a Christian therapist myself, I specialize in offering consulting services to other therapists building faith-based practices. I have experience helping business owners market their Christian counseling services in a variety of settings, religious and secular. You can apply to work with me here or e-mail me directly at whitney@practiceofthepractice.com.   If you have a website that’s ready to go but want to work on Search Engine Optimization, I recommend speaking with the staff of Simplified SEO Consulting. In fact, many clients find the best results by participating in a mastermind and/or individual consulting while also working on website SEO!

Photo of Whitney, a private practice consultant for Christian TherapistsAbout the Guest Author

Whitney Owens owns a group counseling practice in Savannah, GA. Her team of therapists offers a wide range of counseling services including working with children, teens, adults, families, college students & military counseling.  Additionally, Whitney offers consulting services through Practice of the Practice. As a consultant, Whitney works with a wide range of private practice owners, including therapists building a faith-based practice.  If you are interested in individual consulting with Whitney or participating in her Faith In Practice Mastermind group, you can apply to work with her here or e-mail her directly at whitney@practiceofthepractice.com. Additionally, she maintains an active Facebook group called Faith in Practice. I highly recommend working with Whitney if you are building a faith-based private practice!

 

 

Consider the best use of your time as a private practice owner

Photo man looking at watch | SEO for busy small business owners | Simplified SEO ConsultingDependent on your phase of practice you need to focus on what the best use of your time is.

Most clinicians will not focus on their use of time, they will answer their own calls, clean their own office, get the drinks for the fridge, do their own SEO and create their own website.

Consider what you’re giving up to DIY

All that time that you could be spending on the practice, seeing clients, networking and levelling up – you’re wasting on things that aren’t giving you any ROI. So, pay somebody to clean your office, fill your drink fridge and to do some of your SEO.

Outsource to take your private practice to the next level

If you’re going to get to that next level, you can’t be getting the money just for the time in the chair. You have to be out there trying to level up your business by adding clinicians and finding new revenue streams beyond just what you’re doing. And so, finding those things that are the best use of your time, I’d say spend your time there.

About the Guest Author

Joseph R. Sanok, MA, LLP, LPC, NCC

Simplified SEO Consulting Services are recommended by Joe Sanok from Practice of the PracticeJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling but felt that often people couldn’t find him. Over the past few years, he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI.

 

Outsource Your SEO Today to Save Time

If you’re considering Joe’s advice and decide that working on your own SEO isn’t the best use of your time, we can help.  Simplified SEO Consulting is provides SEO services for private practices.  Our specialty is working with mental health professionals and related fields.  Our SEO specialists have what it takes to help you get your practice in front of more potential clients.  As part of our monthly SEO packages, we go in depth editing and tweaking your website so it speaks to both google and your ideal counseling clients.  In fact, as you get busier we even offer copywriting services. This includes a monthly blogging package, so you can stay at the top of Google. But, with a minimal time investment on your part. Getting started is simple:

  1. Schedule a 30 minute free consultation to discuss your SEO goals
  2. Sign up for the package that’s the best fit for your private practice
  3. Start ranking better on Google!

Other Services Offered by Simplified SEO Consulting

In addition to SEO training packages, Simplified SEO Consulting also offers many other SEO services including done for you services, alumni & maintenance packages, and À la carte SEO services. If you aren’t sure whether SEO is for you, feel free to check-out some of our other resources or blogs. We also offer a 7-day email series where you can start to learn SEO for free!

Private Practice Consulting | SEO Consultant for therapists and small business owners

Joe from Practice of the Practice, Jessica from Simplified SEO Consulting and 4 other awesome group practice owners at Slow Down School 2019. A big focus of the week was how to best use our time as business owners.

Writing a guest blog post can be a great way to get more backlinks for your website! I highly recommend reaching out to therapists and asking if you can write a blog post for their site, or better yet write one for each other’s site so you get fresh content on your site as well!

Step 1: Finding a Site to Post OnBlog | Blogging for Therapist Websites | Simplified SEO Consulting | SEO Training

I’ll be honest. I have a tendency to say “no” when some random person asks to write a blog post for me.  Why? Because I assume they’re just trying to get a backlink and have no clue the quality of their posts…or even if they’d write the post themself.  Therefore, I recommend you start with therapists you already know.  Or ask on a therapist Facebook page who would be willing to let you write one.

Step 2: Get the Most Out of the Post

This is where my tips come in.  Your time is valuable.  But you want good SEO, so you’re committed to writing a few guest blog posts.  How do you make sure you get the most return on your time investment?  Here are 3 tips to help ensure your blog post helps both you and the person you are writing it for:

Don’t Post Duplicate Content…But Consider Similar ContentTherapists looking at their website | SEO Solutions for Psychotherapists

If you publish the same post on more than one site, Google may see it as “duplicate” content.  Therefore, it could actually hurt your SEO.  However…similar content is allowed!

For instance…you might write a post for your own counseling website called “2 Important Tips for Improving Communication with Your Spouse.” In the post, you describe how using active listening and finding common ground can help improve communication in a marriage.  Then, for your friend Sarah’s counseling website you may write “2 Important Tips for Reconnect With Your Teen.”  Guess what?  You describe the exact same two communication techniques here!  The difference is that your introduction, examples, etc. refer to the relationship between a parent and teenager son or daughter.

This way, you can write several blog posts quickly.  You already have a topic and outline for the blog post, you just adapt it to a different population for each website!

Make it Easy for the Website Owner

Your guest blog post (if well written) already makes the website owner’s life slightly easier in that they’re getting fresh content on their site for free. However, when it comes down to it, you asked them for the post.  Therefore, they’re basically doing you a favor.  So, make their life easy.  Write a quality post with at least 500 words.  Take a look at their website and try to include a few internal links to other pages on their site.  Break up large sections of text with subheadings that use keywords. Consider adding a Call to Action at the bottom of the page where you recommend the readers use their services.

There are small things you can do if you’d like.  The easiest guest blog post I’ve used on my site was when the writer also included 3 pictures (with suggestions for alt text) and even a suggested meta description!  Guys, all I had to do was basically copy and past the post onto my site then schedule for a day when I know my site gets traffic!

Give Yourself Backlinks

Earn Quality Backlinks from there counseling websites | SEO Services for therapistsNow we address the reason you’re writing this post in the first place.  At the bottom of the page include a small section.  Title this “About the Guest Author.”  In this 2-3 sentence paragraph include several backlinks to your own site. Here’s one way to format it:

____ is a therapist (backlink to your “about” page) and the owner of a counseling center in _______ (use counseling center in location as anchor text to link to your home page).  She/he specializes in _______, _________ and _______ (backlink to each of your individual service pages).

If relevant, you may also mention how you know the owner or someone at the practice your are posting on.

Are You Ready to Work on Your Website’s SEO?

Maybe you’ve been reading my blog posts for awhile.  You’ve started using the tips I’ve provided.  But the bottom line is you want to move to the top of Google faster.  You’re ready to grow your private practice.  If this sounds familiar, you may be ready for SEO Consulting services.  Whether you’re wanting to learn to do your own SEO work or wanting someone else to optimize your counseling website for you; Simplified SEO Consulting would love to help. We offer both SEO Training for practice owners as well as monthly SEO packages. Please reach out by e-mail or simply go ahead and schedule your free consultation to talk about how our services might be able to help you.