As an SEO expert and someone who loves to write, I often struggle to come up with creative blog post suggestions. Frankly, my ideas become stale after a while. This in turn makes writing less enjoyable and much more time-consuming. But, recently I was inspired to change my mindset and shift my thinking to make […]
Welcome back to part two of my comprehensive guide to copywriting for SEO series. I wrote this series because I know how challenging copywriting can be for busy therapists. I have had a lot of clients who tell me that copywriting is both intimidating and time-consuming. But, it doesn’t have to be so hard. My […]
Have you ever sat down to write copy for your website and realized that it was a lot harder than he thought it would be? I know I have. In fact, I’m sitting here writing this blog thinking the same thing. But here’s the thing, having good website copy and blogging regularity is an important […]
As a busy clinician, you may only have a few moments to think about marketing and SEO. So, you may be wondering if there’s anything you can do in between counseling appointments to boost your SEO and reach your ideal clients on search engines. Good news! There are several things you can do in between […]
When I bring up the subject of blogging with my SEO clients, I get a variety of different responses, but the most common responses are: overwhelm, anxiety, and annoyance. As a writer, I struggled to understand why my clients responded negatively to the idea of blogging. After all, blogging is a super important part of […]
It’s the middle of summer, and for many of my SEO clients, that means a sudden decrease in calls. That can be pretty frightening, especially if you weren’t expecting it. But, during the summer we typically see fewer people searching for mental health services. This could be due to a variety of reasons, but the […]
One of the first questions you likely have when you’re learning to optimize your private practice website is where to search for keywords. It’s hard to know what people are actually looking for. After a quick Google search, you have probably realized that are TONS of keyword tools out there. But, you’re not ready to […]
When you’re building or scaling your private practice, making a financial investment in anything can feel overwhelming. Especially, when it comes to marketing and there are so many options out there. At Simplified SEO Consulting, we understand that making an investment in outsourcing or learning SEO can be anxiety-producing for some clinicians. So, I wanted […]
I realize there’s a lot to learn when it comes to SEO. Even if you’re working with a professional to optimize your site, you may have questions. Today, I want to give you some resources to help you answer some common questions we’re frequently asked. This blog will answer the following questions: What is SEO […]
If you’ve read some of our other SEO blogs or followed us on Facebook you’ve probably heard us mention how important it is that you tell Google where you’re located. Google prioritizes ranking websites that provide accurate information. So, if your potential client is looking for a “therapist near me” then Google needs to know […]