How Current Social Movements Can Help SEO

SEO Improvements and Current Social Movements

As a social worker, I take a lot of pride in being involved in current social movements. It’s a huge value for me. That’s the main reason I decided to pursue social work compared to being a clinical psychologist or licensed counselor. Psychotherapy alone can do enough about mental health when people are battling oppression. Consider a scenario where your client walks into your office and they want help with their depression. But the reason they’re feeling depressed is because they are unable to pay their rent after having been discriminated against. The inability to pay rent is directly related to their depression. There is only so many mindfulness techniques a therapist can do before realizing this is a systematic thing.

A recent US National Library of Medicine National Institutes of Health which says that “Poverty in childhood and among adults can cause poor mental health through social stresses, stigma and trauma. Equally, mental health problems can lead to impoverishment through loss of employment or underemployment, or fragmentation of social relationships.”

Social Justice as an Ethical Principle

Pride flags. This image could depict a social movement for mental health professionals to write about. 65201

Not only is this a personal value of mine, it’s also a requirement of the National Association of Social Workers for our social work professionals. This is mentioned in the Code of Ethics under Ethical Principles. “Social workers pursue social change, particularly with and on behalf of vulnerable and oppressed individuals and groups of people. Social workers’ social change efforts are focused primarily on issues of poverty, unemployment, discrimination, and other forms of social injustice. These activities seek to promote sensitivity to and knowledge about oppression and cultural and ethnic diversity. Social workers strive to ensure access to needed information, services, and resources; equality of opportunity; and meaningful participation in decision making for all people.”

Even if you’re not a social worker, as a mental health professional, it’s important to be competent in current social movements. Let me state here that, yes, being competent and writing about social movements is good for SEO. But it’s also good to be competent just as a general functioning member in society.

Additionally, using your professional privilege to talk about social movements is important. Mental health professionals usually have some sort of platform with their practice. With this platform, promoting social movements could convince others who are on the fence about taking action.

Okay, so how does this relate to SEO?

Social Movements can help with Inspiration for Blogs

Firstly, content is king. Having blogs, updated ones, is really important to SEO. When the amount of content on your site increases, so does Google’s trust in your site. Google is a smart cookie, they only give props to a site if they’re competent enough to deserve it. Not only this, but if a social movement is causing stress to one of your patients, you can relate a blog back to a service you provide. This is done many times in relation to an anxiety and stress page.

Having those hyperlinks adds lots of SEO and tells Google, again, that you know your stuff! If you’re feeling passionate about a certain topic, such as a social movement, write about it! Like I’ve said, writing is good, yes. What is more specific in helping SEO is when you’re writing about current events. This shows Google that your site is updated and competent, and you know your stuff! Using current events for inspiration for blog-writing is one great way to boost SEO.

Talking about Social Movements Helps Humanize Yourself to your Clients

Secondly, taking a stance on a certain topic can help you humanize yourself to your clients. Many of our therapists worry that their clients see them as having their lives all figured out. Let me assure you, mental health professionals still have their own battles, even when they’re guiding you with yours. It is good to let your potential clients know that you are a regular person and you keep up with movements that are happening in the world. Let them know that you, too, go home and watch the news, and you’re not actually all that different from the clients you meet with. It’ll most likely allow your clients to feel more comfortable opening up to you, if that rapport hasn’t yet been established.

Writing about Current Social Movements Can Help You Attract Your Ideal Client

Lastly, writing about a current social movement can help attract your ideal client. When you write about things that are important to you, you’re getting calls from people who also find them important. More than likely, your ideal client is feeling some way about a social movement, too. So, talk about it! These are things that affect their mental health exponentially, just like it does yours. Scheduling with clients that are similar in values with you can lead to a really productive therapeutic relationship.

Let’s Bring it all Together

Current social movements can help SEO in many ways. First, social movements can help you find inspiration to write blogs. Next, taking a stance on social movements can humanize you to your clients. Lastly, writing about current social movements helps attract your ideal client and benefits the therapeutic relationship! BOOM. Write about social movements for your next blog, you won’t regret it.

Begin Improving your SEO at Simplified SEO Consulting

If you’re ready to start improving your SEO, our mental health SEO specialists can help. We would love to help you start climbing the rankings on Google. Once this happens, you can start getting you calls from your ideal clients. This is the ultimate goal we have for you! Let’s get started:

Schedule a free consultation.
Get connected with a member of our SEO Specialist Team!
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Other Services at Simplified SEO Consulting

If writing content isn’t your thing, Simplified has multiple other services to provide! We offer Done For You SEO Services for professionals who are willing to let our SEO specialists take care of their SEO. We offer SEO training for professionals who are wanting to take care of their own SEO with a little help, and many DIY online courses.

About The Author

Jewel is currently part of our team as a Mental Health Specialist at Simplified SEO Consulting. She helps private practice owners find their ideal client by optimizing their websites and providing direct support to clients. Jewel loves the gratification when she sees a therapist’s data increasing and their phones buzzing. As a person who puts a lot of value into mental health , she loves knowing that Simplified’s services help therapists and patients find each other to improve mental health in the world. Jewel is currently in her Master’s in Social Work program at the University of Kansas School of Social Welfare. She also interns every week at a Kansas City psychiatric hospital. When she has the time, she loves to read, volunteer, spend time with friends, and travel.