Having SEO and client-friendly content on your website is essential for any therapist or private practice. It helps potential clients find resources and see what kind of therapies you provide. Additionally, it helps keep you ranking on Google for the services you provide. However, not every therapist, private practice, or private practice owner is going to have time or someone to write this SEO-friendly content. This is why AI-powered writing assistants, like ChatGPT, were created.

Between clients, certifications/trainings, and your life outside of being a therapist, it can be hard to find the time to write content. It can also be challenging to write content if you’re not familiar with SEO practices or have a background in digital marketing. That’s why AI-powered writing assistants such as ChatGPT are becoming popular.

What is ChatGPT? Shows a person holding their phone up with ChatGPT on the screen. Represents how private practice seo and ChatGPT can benefit each other.

ChatGPT is an AI-powered writing assistant that will allow you to write quality SEO content. By using prompts, you can ask ChatGPT to write content in seconds and write about a variety of topics. For example, the ones that you come across in therapy, and would make a perfect blog.

It has access to a variety of sources, such as articles; research papers; databases, etc., only up until 2021. But as a language model, it does tend to fabricate information or will pull false information from a source. However, you can ask it to only use peer-review research. You can also ask it to only use correct, and factual information.

How Does ChatGPT Work?

When you are wanting ChatGPT to produce content for you, you have to give it a prompt. In this instance, a prompt is telling ChatGPT what you want it to do. For example, you can say “Please write a 700+ word blog about ‘What are the Symptoms of Anxiety?’ with an informational tone. Include detailed content.” This gives ChatGPT an idea of what you are wanting it to write about. Then it writes based on the information given and its understanding of the language.

The more information and prompts you give to ChatGPT the more it will alter your content to those specifications. Plus, the more you use ChatGPT, the better it will become at creating content that is tailored to you and your needs. That’s how it learns!

How Can ChatGPT Help with Writing SEO Content?

ChatGPT is capable of writing many forms of content like blogs, social media posts, meta descriptions, photo captions, about-the-author sections, and more. These are just a few of the ones I use for writing SEO content! It can help you optimize your content based on your goals for your SEO by suggesting relevant keywords and phrases based on your prompts. It can also provide you with keywords based on the content you had generated.

However, if you already have keywords in mind, you can ask it to include specific keywords and phrases that you are targeting. This can be keywords such as “EMDR” or “Anxiety Treatment in Utah”. ChatGPT can include your keywords in suggested headings and subheadings along with including them in the content it generates for you.

What are the Benefits of ChatGPT Writing My SEO-Friendly Content?

As a busy therapist, business owner, and someone who is wanting to better their SEO: ChatGPT has many benefits. It can assist you in improving your rankings on Google to creating quality content. It can be used as a tool in many aspects of your writing process to help you create SEO content that benefits your site.

Your Google Rankings Can ImproveShows a computer with the word "SEO" with components of it on sticky notes. Represents how seo for private practices can improve with SEO friendly content.

Allowing you to incorporate keywords into your content more effectively and efficiently will help to draw more organic traffic to your website. ChatGPT will also help you to write unique and interesting content that will be helpful to your potential clients. Additionally, it will help capture your voice more effectively so it portrays your practice the way you want it to.

It Will Help With Faster SEO Content Creation

You may write your own content and love it, but notice you’re not able to write as much as you would like. It’s time-consuming as you have to be intentional about what you say as this content is for SEO purposes and for potential clients to use as a resource. However, with ChatGPT, it only takes minutes to have SEO content ready for you to edit and put on your website.

This will allow you to produce more content for your website which will increase your rankings on Google. It will also allow you to focus on other aspects of your practice, such as your clients. This way you don’t have to take time out of your schedule to create content that could be used to see clients.

You Can Have the Quality of Your Content Improved

Since ChatGPT has access to resources such as books, peer-reviewed articles, journals, and more, your content will have more unique and quality information. It can create content that is not only engaging for your target audience but also incorporate SEO elements so that it is beneficial to your SEO.

The Limitations of ChatGPTShows ChatGPT giving a "full capacity" message. Represents how seo for private practices need to know that ChatGPT has limitations.

As with anything, ChatGPT is not perfect. It will occasionally include errors with grammar, syntax, or misunderstanding prompts and tones that are given. However, it is constantly learning from its mistakes and it can be corrected by you prompting it again with an updated prompt such as “Cognitive Behavioral Therapy was misspelled. Please correct it.” or asking it to fix any grammatical mistakes made.

OpenAI, the company that developed ChatGPT, is constantly updating ChatGPT. They are also always trying to improve upon their limitations as they arise while they are still in beta. This way they can improve ChatGPT to be a better tool for writing quality content.

ChatGPT is an AI-powered assistant that allows you to create SEO-friendly content in a matter of minutes. It takes away the challenge for those who do not have a background in digital marketing or find that they are too busy to sit down and write all their content themselves. It’s a powerful tool that can benefit you and your practice’s SEO in many ways.

Learn More About ChatGPT with Our Private Practice SEO Services

At Simplified SEO Consulting, we want to provide you with the best SEO tools that can help make your job as a private practice owner easier. That’s why we have looked into and tested ChatGPT to see how it can benefit you as a private practice owner but also benefit clients who utilize our private practice SEO services. No matter your writing skill, ChatGPT can support you with writing SEO-friendly content to help boost your website’s rankings. Ready to get writing with ChatGPT?

  1. Please apply to work with us
  2. Learn about our team
  3. Begin utilizing the power of SEO marketing for therapists!

Other SEO Services At Simplified SEO Consulting

If you feel as if you need more support, we are here to help! We offer options such as our 12-week trainingsmall group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. These can also be helpful to find better keywords, evaluating your current SEO performance, and more. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting, where she takes pleasure in creating exceptional content for clients that reflects their unique brand voice and practice. She understands that high-quality content can significantly benefit her clients by improving their search engine rankings and attracting their ideal clients. Her ultimate objective is to employ the most advantageous copywriting tools to help clients maximize their return on investment. Lynsey’s passion lies in providing copywriting services, especially for mental health-related topics.

Apply to work with us if you’re ready to see how Simplified can serve you!

In this day and age where we are bombarded with YouTube videos and Instagram reels, some of you may be wondering if blogging is still a worthwhile endeavor. Sometimes it seems so much easier to just record a quick video than commit the time to sit down and create new content by writing a blog.

The truth is, blogging is more important now than ever. Google wants to see new content that demonstrates your expertise and knowledge and blogging accomplishes this far better than a YouTube video.

With that being said, it is not to say that YouTubing is not important. Realistically the two platforms work together in sync to reach the widest audience possible. Let’s take a look at the importance of blogging and how it can work in conjunction with YouTube to grow your exposure on the web exponentially!

Pink table with a laptop and pink flowers on it representing the importance of blogging to improve SEO.

Is blogging still worth it from an SEO perspective?

Blogging Provides Content For Search Engines

Blogging provides content that search engines can index and use to understand the topic and context of a website. Regularly publishing high-quality, relevant blog posts can help increase a website’s visibility in search engine results, attract more traffic, and establish a website as a credible source of information in its niche.

Blogging Allows You to Perform On-Page SEO

In addition, blog posts can target specific keywords and provide opportunities for internal linking to other pages on a website, both of which can improve a website’s SEO.

Allows You to Attract and Engage Users

Overall, blogging can still play an important role in a comprehensive SEO strategy, providing valuable content that can attract and engage users, and improve a website’s visibility in search engines.

Blogging is also a valuable tool for content creators in the YouTube world because it offers the following:

Increased visibility:

Blogging allows creators to reach a wider audience beyond just their YouTube subscribers. People who stumble upon a blog post can then discover the creator’s YouTube channel.

Better search engine optimization (SEO): Blog posts allow for more specific keywords to be targeted, which can increase a content creator’s visibility on search engines such as Google.

Deeper engagement with the audience:

Blogs provide an opportunity for creators to share longer-form content and dive deeper into topics they cover on YouTube. This can help foster a deeper connection with their audience and keep them engaged.

Monetization opportunities:

Blogs can be used to promote products and services, including those related to the YouTube channel. This can provide an additional revenue stream for creators.

Improved brand image:

Blogging can help establish a content creator as a thought leader in their niche, improving their brand image and reputation.

Gray table with a laptop, coffee and flowers on it representing the process of blogging to improve SEO.

Now You May Be Wondering… Is blogging more important than posting YouTube videos?

It depends on the goals and target audience of the content creator.

Blogging and posting YouTube videos both have their own unique benefits and drawbacks.

Blogging allows for longer-form, in-depth content and can provide better SEO benefits. However, video content is often more engaging and can reach a wider audience.

For content creators whose goal is to build a strong personal brand and establish themselves as a thought leader in their niche, blogging might be more important. However, for a content creator whose goal is to entertain and engage with a wider audience, posting YouTube videos might be more important.

Blogging is important to maintain SEO for several reasons:

Fresh content:

Search engines favor websites that regularly publish fresh, relevant content. Blogging provides an opportunity to publish new content on a consistent basis.


Blogging allows for targeting specific keywords and topics relevant to a website, improving its relevance in search engine results.

Long-tail keywords:

Blogging provides an opportunity to target long-tail keywords, which are more specific and have less competition, improving a website’s visibility in search results.

Internal linking:

Blogging provides opportunities for internal linking, which can help distribute link equity and improve the overall SEO of a website.


A blog provides an opportunity to engage with users and build a community, which can improve a website’s relevance and visibility in search results.

Regularly publishing high-quality blog posts can play an important role in maintaining and improving a website’s SEO. It provides fresh content, relevance, opportunities to target long-tail keywords, internal linking, and engagement with users.

On the other hand…

YouTube can be important for SEO for several reasons:

Video content:

Video content is highly engaging and can attract a large audience. This can drive traffic to a website and improve its visibility in search results.


YouTube videos can be optimized with relevant keywords and descriptions to improve their relevance in search engine results.


YouTube videos can include links back to a website, providing valuable backlinks that can improve a website’s SEO.

Social signals:

YouTube is a social platform, and the engagement and shares a video receives can provide valuable social signals that search engines take into account when ranking a website.

User engagement:

Engaging and relevant YouTube videos can encourage users to spend more time on a website, which can improve its relevance and visibility in search results.

While YouTube is primarily a video platform, it can play an important role in a comprehensive SEO strategy. By providing engaging video content, relevant keywords, backlinks, social signals, and user engagement, YouTube can help improve a website’s visibility in search engine results.

Ultimately, both blogging and posting YouTube videos have value!

The most effective content strategy is likely to involve a combination of both. It’s important for content creators to assess their goals, target audience, and strengths, and then develop a content strategy that leverages both blogging and video content.

White table with a laptop and yellow flowers sitting on it representing the importance of blogging to improve SEO.

Here are a few ways to effectively use blogging and YouTube together:


Promote each other’s content on both the blog and YouTube channels. For example, include a call-to-action in a YouTube video encouraging viewers to check out a related blog post.

Repurpose content: Convert popular blog posts into YouTube videos, or take key points from YouTube videos and expand upon them in a blog post.

Use blog posts to complement videos:

Use blog posts to provide additional information, background, or context for a topic covered in a YouTube video. You can take this one step further and embed your YouTube video at the top or bottom of the page. And then create a blog on the same page that summarizes the video. With this method, you get twice the return on your investment and twice the exposure!

Optimize for SEO:

Optimize both blog posts and YouTube videos with relevant keywords, meta descriptions, and tags to improve search engine visibility.

Build a community:

Encourage audience engagement through blog post comments and YouTube video comments, and respond to comments on both platforms to build a loyal community.

By using blogging and YouTube together, content creators can reach a wider audience, provide deeper engagement with their audience, and improve their overall online presence.

In Conclusion, Blogging is Still a Key Piece of the SEO Puzzle!

Blogging is still definitely a key factor in the success of your business and its growth. Creating new content for Google and other search engines to index demonstrates your expertise, knowledge, site structure, and visibility on the web.

Blogging may seem like a huge time investment, but it really can be made easy! At Simplified SEO Consulting, we have blogging courses, blogs about blogging, and blogging retreats all geared toward making the process as painless as possible! Reach out to us to learn how these services and resources can help you become the best blogger you can be.

Be The Best Blogger Possible with Simplified SEO Consulting

Our team works closely with therapists nationwide to optimize their SEO based on analytical metrics! We offer support and resources to help you understand the need for blogging, which topics are relevant based on data, and how to harness your knowledge to create fantastic blogs. Our wonderful team of mental health SEO specialists at Simplified SEO Consulting would love to talk strategy with you and help you get connected with the best service for you. To get started with our service follow these simple steps:

  1. Apply to Start SEO Services
  2. Learn more about our talented team of mental health SEO Specialists
  3. Start learning SEO for Mental Health Professionals!

Other Services offered by Simplified SEO Consulting

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” online course, and we have 12 weeks of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, fill out our application to start SEO services today!

Picture of the author. Simplified SEO Consulting is here to help you navigate the world of Analytics and SEO. Learn more here.

About Mary, the Author of this SEO Article!

Mary is one of the members of our dedicated and knowledgeable SEO Specialists here at Simplified SEO Consulting. She brings with her certification in Google Analytics (Google Analytics IQ Certification). And she also understands the importance of analytics and their application. She loves working with our clients to create content that is relevant to their individual needs and especially loves watching them reap the rewards of their hard work!

If you are ready to start your analytical SEO journey with us, fill out our application to start SEO services with us now. Mary and the rest of our team are ready to support you!

At Simplified SEO Consulting, we are now offering a new copywriting package option. It is for our clients that want to add helpful content to their websites.  But more quickly and for less than the traditional copywriting package. As I’m sure you have heard, there is a new tool called Chat GPT. An AI tool that can be used to create content quickly. So, what does this mean for you and your options?

How are Our Copywriting Options Different?Shows a woman thinking about how the two copywriting packages are different. Represents how seo coaching can help you find the package that is right for you and your practice.

We will now be offering a Basic Copywriting Package. This will only cost ½ a point per blog versus 1 point. It also utilizes Chat GPT with about 15 minutes of individualized by me, the copywriter. This is a faster and more affordable way for us to provide you with content. Content that can help you build your website and offer helpful content to your ideal clients.

This basic copywriting package will include limited customization in the writing stage. For example, it will only allow one round of edits. Using this AI technology, such as Chat GPT is a way to write content with a clear and simple message. However, it is not as customizable as our traditional copywriting package.

For instance, you will not receive a questionnaire as you would for a traditional copywriting package blog. You will inform your SEO specialist of a topic you would like us to write about. Then once the blog is written, you will be able to give feedback and edits. However, your SEO Specialist will still incorporate keywords and other helpful phrases your ideal clients are looking for. This is to ensure you won’t be penalized by search engines such as Google. This requires more in-depth optimization. This is why we will only be offering this new package to clients who are currently using our Done-For-You optimization services.

Traditional Copywriting Package

Our traditional copywriting package will still be available with the customization and editing you are used to. In this package, we will still do multiple rounds of edits and implementations of feedback. We want to ensure the content aligns with the voice of you and your practice.  Our goal is to also make sure the content is what will be most helpful. Not only for you but for your practice to reach your target audience and ideal clients.

In this process, we will make sure that any keywords or phrases that you are wanting are included in the content. This way they will help you rank higher on search engine result pages (SERPs). This is why we will continue to send out blog post questionnaires via 17hats and email our clients to check their content before it goes live on their websites. So that you can be sure that you are getting the most out of your copywriting package and that your content is tailored to you.

Traditional copywriting will continue to have the optimization process involved. But with the traditional copywriting package you will have more control over the content and its outcome. Your SEO Specialist will still be responsible for incorporating keywords and other helpful phrases into your content, but you have the opportunity to give more feedback on how it should be done.

Does Chat GPT Really Work?Shows ChatGPT up on the screen. Represents how AI tools can be used for seo for mental health and its copywriting.

At Simplified SEO Consulting, we have taken the time to test Chat GPT by making content with it. And it does work. Not only have we been able to make content quickly but it has been accurate and meaningful. We had it write multiple blog posts. It was able to craft them in a way that was not only understandable but helpful as well. Along with having it answer questions that we would normally ask you in your questionnaires. This was to get a better understanding of its grasp of the material.

We were able to have it target specific topics such as a blog about anxiety treatment emphasizing the effectiveness of exposure therapy and exposure-based interventions. Chat GPT was able to write meaningful and accurate content. I was also able to customize the content by using our keywords. I was also able to tell Chat GPT what grade reading level to use and how long the content should be. It was able to change the way it wrote to match the specifications that I gave it.

The goal of offering the basic copywriting package is to make content creation more affordable and accessible to our clients while still giving them quality content. With this package, you can still have access to the same optimization process that comes with more traditional copywriting packages but at a more affordable rate.

Why You Should Use a CopywriterShows an SEO copywriter taking notes. Represents how a copywriter can benefit seo coaching by supervising ChatGPT and the content it produces.

You may be wondering why you should choose Simplified SEO Consulting to do your copywriting instead of doing it yourself. The answer is simple: we are experts in the field. You will have a professional copywriter who knows how to specify Chat GPT to write content. Content that is effective and interesting. As the copywriter, I will make sure Chat GPT produces quality work. I will also make sure that any keywords or phrases you want to be incorporated are done so accurately.

Furthermore, a copywriter has experience in writing content to meet the needs of your practice.  

I have written for a lot of clients. I have also seen firsthand how effective good quality content can be in helping you rank higher on Google. But also reach your ideal clients. Having a professional copywriter supervise Chat GPT is a benefit. I will make sure it is producing quality content. But, you can be sure that the content you put on your website will be the best it can be but within a budget.

ChatGPT also has a feature where it can analyze writing to tell you what tone is being used. This feature can be implemented when I use ChatGPT to ensure it encompasses your voice when writing your content. Of course, like with any content, review and edits will be needed but this is another way I as a copywriter can use this tool to make your blogs sound more like your voice without you doing as much work.

At Simplified SEO Consulting, we are passionate about helping our clients. From reaching their goals in terms of ranking higher on Google and finding their ideal clients. We look forward to providing you with the copywriting package that will benefit you and your practice the most. If you have any questions or would like to discuss the copywriting packages further, please feel free to reach out. We look forward to working with you!

Learn More About Our Copywriting Packages

At Simplified SEO Consulting, we’re dedicated to providing you with the best tools to make managing your private practice easier. One of the ways we do this is through our copywriting packages. We offer two options: Basic and Traditional. If you’re looking for an easy, hassle-free way to create SEO-friendly content for your website, our Basic package is perfect for you. However, if you’re looking for a more personalized approach to copywriting, our Traditional package offers customized content tailored to your unique practice. No matter which package you choose, we’ve got you covered. So why not take the first step toward improving your website’s rankings? Try out our copywriting packages today!

  1. Please apply to work with us
  2. Learn about our team
  3. Begin utilizing the power of SEO marketing for therapists!

Other SEO Services At Simplified SEO Consulting

If you feel as if you need more support, we are here to help! We offer options such as our 12-week trainingsmall group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. These can also be helpful to find better keywords, evaluating your current SEO performance, and more. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing unique content for clients. Content that embodies the voice of the client and their practice. She knows that the quality content that she writes benefits her clients in many ways. From boosting their SEO to helping their ideal clients find them. Her goal is to utilize the most beneficial copywriting tools to help her clients get the most ROI out of their copywriting. She is passionate about providing copywriting services for mental

Apply to work with us if you’re ready to see how Simplified can serve you!

Have you tried ChatGPT yet? It’s an interesting open-source AI tool that was released in November 2022 and has taken the world by storm. Chat GPT has been coming up in many of the recent conversations we’ve had, including with other therapists in the United States. And, our team has been “all hands on deck” investigating this tool. Furthermore, we’ve been internally discussing the pros/cons of suggesting people use this and how to mitigate any risks.

I Asked ChatGPT to Write A Blog Post About Pros/Cons of Using AIChatGPT screen on a computer next to a phone showing the ease of use for therapists and psychiatrists looking for a quick way to write helpful blog posts for their website. for Blog Writing

We’ll share a little bit more about what we’ve come up with in another upcoming blog post. In the meantime, I asked ChatGPT to write a sample blog post for me to discuss this topic. My goal in posting ChatGPT’s response below is two-fold: 1) I want you to see an example of the kind of work ChatGPT can do with a carefully selected prompt. 2) This is truly good content that we want to share.

screen shot of the ChatGPT message regarding potential misleading information

A couple of things to note when it comes to using GPT….

Typically, if our Simplified SEO Consulting were going to use ChatGPT to write a blog post for our own site, we would do a decent amount of personalizing, rewriting, adding, etc. I have not done this below. The only change I made to the content below was to add headings/subheadings so you get a pretty clear picture of what this tool can provide and a couple of minor tweaks for clarity. However, I have read through the content for accuracy/relevance.

Also, I want to emphasize the point about reading through the content for accuracy/relevance. We’ve spoken with people using this new tool (ChatGPT) who have found it creating misinformation (which can happen with other AI tools as well) and sometimes writing things with some bias. In this particular blog post, I didn’t find any misinformation.

In fact, ChatGPT currently has a message on its site reading, “While we have safeguards in place, the system may occasionally generate incorrect or misleading information and produce offensive or biased content. It is not intended to give advice.” So, if you’re going to use ChatGPT, I can’t emphasize enough the importance of checking your content for accuracy and making sure it fully represents you and your brand.


Chat GPT’s Blog Post on Pros/Cons of Using AI to Write Blog Posts

(From here to the next H2 subheading, ChatGPT did the copywriting with Jessica providing careful instructions and reading carefully for the quality of the content before posting.)

Artificial intelligence (AI) has come a long way in recent years and has the potential to revolutionize the way we do things, including writing blog posts. While AI-generated content can save time and effort, it’s important to consider the potential drawbacks and the impact on search engine optimization (SEO).

Photo of a computer with the word "blog" on the screen pulled up an a person typing representing a private practice owner who is working on writing blogs.Pros of Using AI Such as ChatGPT to Write Blog Posts:

  1. Time-saving: One of the biggest advantages of using AI to write blog posts is the time-saving aspect. AI algorithms can analyze a large amount of data and generate content in a matter of seconds, whereas a human writer would take significantly longer to research and write a similar piece.
  2. Consistency: Another benefit of AI-generated content is the ability to maintain a high level of consistency in terms of tone, style, and formatting. AI algorithms can be programmed to follow specific guidelines, ensuring that the content produced adheres to brand standards.
  3. Cost-effective: In addition to saving time, using AI to write blog posts can also be cost-effective. AI algorithms don’t require breaks, vacation time, or sick leave, and they can work 24/7 without any additional costs.

Cons of Using AI to Write Blog Posts:

  1. Lack of creativity: One of the main drawbacks of using AI to write blog posts is the lack of creativity. AI algorithms are designed to follow specific rules and guidelines, which means they may not be able to come up with original ideas or produce content that stands out.
  2. Quality: Another concern with AI-generated content is the quality of the writing. While AI algorithms have come a long way, they still may not be able to produce content that is as well-written or engaging as content produced by a human writer.
  3. Legal issues: There may also be legal issues to consider when using AI to write blog posts. In some countries, it is not clear who owns the copyright of AI-generated content. This could potentially lead to disputes over ownership and the right to use the content.

Impact of using ChatGPT & Other AI Resources on SEO:

The use of AI to write blog posts could have a significant impact on SEO. Search engines like Google use algorithms to rank websites based on the quality and relevance of the content. If AI-generated content is not up to par, it could negatively affect the ranking of a website.

Additionally, search engines are designed to identify and penalize websites that engage in spammy or low-quality practices. If search engines determine that a website is using AI-generated content in an attempt to manipulate the ranking, it could result in a penalty or even a ban from the search results.

Potential Solutions to Mitigating Risks of Using AIThe ChatGPT screen up on a computer with some content on it showing how AI can be used to quickly create content that a private practice owner should then customize to make sure it adds real value for their clients.

One potential solution to the quality and creativity issues with AI-generated content is to use it as a starting point and have a human writer edit and refine the content. This way, the time-saving benefits of AI can be leveraged while still ensuring the final product is of high quality and meets the necessary standards. This approach could also help mitigate concerns about the impact on SEO and potential legal issues. However, it’s important to carefully consider the resources and budget required to implement this hybrid approach.

In conclusion, the use of AI to write blog posts has both pros and cons. While it can save time and effort, and provide a level of consistency, it may lack creativity and the quality may not be up to par with human-generated content. It’s also important to consider the potential impact on SEO and the potential legal issues. Ultimately, it’s important to carefully weigh the pros and cons before deciding to use AI to write blog posts.

Other Ways to Use ChatGPT for Blogging

(This is back to Jessica writing, not Chat GPT)

If you don’t want to take the risk of asking ChatGPT to write a blog for you (or don’t want to have it write one you then have to individualize), there are other ways ChatGPT can be helpful for you as a private practice owner who blogs. A few ideas include:

  • Ask ChatGPT to give you a list of blogging ideas related to a topic you want to rank better for. My team and I have found that some of the ideas it gives are really good. In fact, our copywriter said she likes this better that some of the other tools we use to get blog post ideas.
  • Ask ChatGPT to write an outline for a blog post you’d like to write. So far, I think this is my personal favorite use. The outlines it’s given me have been pretty good. It usually suggests a couple paragraphs I don’t end up writing and I add in a few of my own. But it’s a great way to at least get started!
  • Have ChatGPT to give you several possible ideas for a title for a blog post you’ve written. Another great use as I’ve found the title ideas it gives pretty good!
  • Ask it to write a meta description for you. I’ve done this a few times and have personally chosen to rewrite the meta descriptions to be even better. But it has given a basic meta description, so if you’re just starting to optimize your own metas you may find this really useful.


About the Author(s)

First, let’s acknowledge that much of this post (as disclosed above) was written by ChatGPT. That said, Jessica Tappana was very careful in making sure even that content was high quality and helpful to you as a practice owner. She gave it carefully crafted instructions. Then, she read over the post for accuracy. She also added subheadings and made just a couple minor changes for clarity so the content would be useful and applicable for private practice owners. Even when ChatGPT is our second author, we want to emphasize that we’re only posting content that we believe will truly help private practice owners get in front of their ideal clients and add true value for their audience. Jessica, and our entire team, believe in doing SEO and website content in a responsible, ethical way and seek to share content with you that you will find helpful.

If you’re like most therapists, you may feel overwhelmed when it comes to creating quality content for your website. You may not even know where to start! In this blog post, we will give you a step-by-step plan that will help improve your website’s SEO over the next four months. Having quality content is one of the most important factors in getting Google to notice your website, so following this plan is essential if you want to see results!

It’s hard for Google to rank your website well if it doesn’t fully understand what you’re website is about. So, creating quality, meaningful content is an important step in optimizing your website.

Furthermore, if your website doesn’t have much copy, Google is likely to think that other websites are going to be more useful to website visitors searching for answers to their mental health questions. So, having a lot of fresh content on your website that addresses the specific things clients are searching for in a comprehensive, direct way will go a long way toward convincing Google to share your website with people searching.

A Plan to Build Well-Ranking Content

Over the next four months, we suggest you follow this copywriting plan to systematically build up your content and visibility.

Month OnePhoto of a smiling woman typing on the computer representing someone who is following our step by step content writing plan for therapists and psychiatrists trying to improve their SEO

Rewrite your home page, a personalized FAQ page about page and an “our office” page. We recommend using the Storybrand website page wireframe at least on the home page and potentially for some of your service pages. If you’re getting really stuck writing these, you can use Empathy Copy for a first draft of these pages to get you going quickly. Then, continue personalizing it to make sure your website is speaking directly to your clients’ needs.

Months 2, 3 & 4

Create one service page (example: Addiction Counseling or Couples Therapy), publish one blog post each week related to that topic & also post weekly on Google My Business about that topic.

Our SEO Content Strategy is Evolving

This is a little bit different than the strategy we used to recommend. I used to have great success helping therapists write and optimize several service pages per month. And, we sometimes still recommend this.

However, more and more we’re finding ourselves recommending instead that private practices focus on building up their authority and trust with Google by creating content around one topic at a time. As the world of SEO for mental health providers becomes more competitive, we’re constantly researching, experimenting and tweaking our strategy to keep offering you the advice that will get you the best possible ROI.

A Sample Plan for a Group Practice Specializing in Couples Therapy

Here is how this plan might look for a small group practice with an in person office that specializes in couples therapy. Below I’ve made a bullet point list of what content you’d write each month and post on the website for four months.

Month 1

  • Rewrite the home page (if needed)
  • Write a custom FAQ page with photos
  • Write an “Our Office” page with pictures of the office
  • Write a simple “Our Couples Counselors” page introducing each clinician

Month 2

  • Write a Premarital Counseling Page
  • Write four blog posts about premarital counseling
    • 10 Questions Every Couple Should Discuss Before Marriage
    • All Your Premarital Counseling Questions Answered
    • 3 Surprising Benefits to Premarital Counseling
    • How to Find a Great Premarital Counselor
  • Post the new blog as an “update” on Google My Business each week

Month 3

  • Write a Discernment Counseling Page
  • Write four blog posts about discernment counseling
    • What is discernment counseling?
    • What can I expect from discernment counseling?
    • Can Discernment counseling save my marriage?
    • Everything You Need to Know About Discernment Counseling (this one can very briefly describe the answers to the other questions and link back to those blog posts for more detailed information)
  • Post the new blog as an “update” on Google My Business each week

Month 4

  • Write a Marriage Counseling Page
  • Write four blog posts about Marriage counseling
    • 5 basic relationship tips from a marriage counselor
    • A local marriage counselor recommends 3 great date spots
    • How long does marriage counseling take?
    • Do I have to be married to benefit from couples counseling?
  • Post the new blog as an “update” on Google My Business each week

Blogging And Content Creation Concept, Text New Blog Post On Note book. If you're wondering how often should i post blogs to improve my seo? Then this is the right post for you. Maybe you even have the question about how to write a long enough blog post. We can answer these questions.A Sample Copywriting Plan for a Private Pay Psychiatry & Medication Management Practice

This plan is going to look a little different for each practice, so I wanted to give you at least two examples. Here is how this plan might look for a private pay psychiatry and medication management practice with one medication provider providing online medication management services.

Month 1

  • Rewrite the home page (if needed)
  • A “Service” page (describing the initial evaluation, follow up appointments, telehealth, etc)
  • A personalized FAQ page
  • An “Online Psychiatric Medication Management” page describing the benefits of online appointments

Month 2

  • Start a new tab for “Conditions Treated”
  • Write a “Depression” page describing your approach to medication management for depression & common medications that might be prescribed
  • Write blog posts related to depression
    • Can medicine really help with depression?
    • Should I see a therapist or a psychiatrist for my depression?
    • What are the most common antidepressants?
    • How does my psychiatrist decide which antidepressant to prescribe for me?
  • Post the new blog as an “update” on Google My Business each week

Month 3

  • Write a “Anxiety” page describing your approach to medication management for anxiety & common medications that might be prescribed
  • Write blog posts related to anxiety
    • Can medicine really help with anxiety?
    • Benzodiazapines: The good and the bad
    • PRNs for Anxiety: What they are and when to use them
    • I thought SSRIs were an antidepressant, so why did my psychiatrist prescribe them for anxiety?
  • Post the new blog as an “update” on Google My Business each week

Month 4

  • Write a “Bipolar Disorder” page describing your approach to medication management for bipolar disorder & common medications that might be prescribed
  • Write blog posts related to bipolar disorder
    • What’s the difference between Bipolar 1 and Bipolar 2?
    • Will I have to take medication for Bipolar Disorder forever?
    • Everything You Need to Know About Mood Stabilizers
    • Common Medications Prescribed for Bipolar Disorder
  • Post the new blog as an “update” on Google My Business each week

Stuck on what to include in your copywriting plan?

Writer’s block is so very real. Here are some other blog posts from our team about copywriting:

It’s Time to Get Writing

We hope this four-month copywriting plan gives you the confidence and structure to get started with improving your website’s SEO. Just remember that quality content is key and it takes time for Google to recognize your efforts. Good luck!

More Help for SEO & Your CopywritingPlanphoto of a keyboard with a succulent, glasses and a phone. Light colors representing the calmness that can come from having a plan for your content marketing & SEO.

If you’re looking for more help creating a personalized copywriting plan and/or optimizing your website for SEO, our team would love to help. We have a copywriter who can help you create amazing content. Then, we have a great Done for You Team who can help optimize the pages you’ve written. OR, we have several options to help you optimize the pages you’ve written yourself including affordable DIY courses, a small group training intensive (Danica is great about giving you structure and accountability so you get the optimizing done!), a 12 week individual training program tailored totally to your needs or an upcoming Hawaii July 2023 cruise where we’ll sit next to you and give you optimizing support while also soaking up some sun!

About the Author

Jessica Tappana is a Licensed Clinical Social Worker, owner of a group practice in Missouri and the founder of Simplified SEO Consulting. She’s passionate about helping therapists attract their ideal clients by utilizing organic SEO, copywriting and marketing skills.

Therapists are often told they should maintain their blogs. To not only market themselves and their services, but to share their knowledge. As a therapist, you may get behind on blogging due to being busy at your practice. Or you struggle with blogging because you can’t find the inspiration. It all makes sense. However, this creates opportunities for therapists to turn to pre-written therapist content and pre-written social media posts. 

This pre-written therapist content may be convenient but comes with perils. Ones that can directly affect your SEO and cost you clients. In this blog, I will talk about the perils that come with pre-written therapist content and pre-written social media posts for therapists. 

Duplicate ContentShows duplicate content and Google not knowing which one is original. Represents how pre-written content can be duplicate and affect SEO.

First, I want to put it out there that I understand why a therapist would want to choose pre-written therapist content. It’s convenient and makes it easy for a therapist who is busy, doesn’t like writing, or isn’t good at it. However, when you choose services that provide you with pre-written blogs, pre-written social media posts, or just pre-written therapist content in general, you risk the odds of having the same material as someone else. This is called duplicate content. Duplicate content is when content is similar or even the exact same content on other websites or even your own. 

These services don’t take away options once someone chooses them. The services tell the clients they can personalize them and hope that some will. So maybe the posts will be less identical. But, why did you choose a pre-written blog or social media post in the first place? So you didn’t have to write it yourself. So, the odds of someone personalizing the pre-written content to where they are not even a sliver of the same is very slim. Which means there is duplicate content on your and another person’s page. This also means Google will notice there is duplicate content and there can be consequences.

Google Will Find Out

Why should you worry about duplicate content and Google finding it? Google states in their terms of service, “We want to maintain a respectful environment for everyone, which means you must follow these basic rules of conduct: – comply with applicable laws, including export control, sanctions, and human trafficking laws -respect the rights of others, including privacy and intellectual property rights”. Google then goes on to say “Your content remains yours, which means that you retain any intellectual property rights that you have in your content.

For example, you have intellectual property rights in the creative content you make, such as reviews you write. Or you may have the right to share someone else’s creative content if they’ve given you their permission. We need your permission if your intellectual property rights restrict our use of your content. You provide Google with that permission through this license.” Google clearly states that they need your permission to share your content. Just like you need permission to share others’ content. This is why the license to use Google is the agreement to share your content with them. So they can use it to track patterns of data along with preventing spam, malware, and illegal content.

Google also goes on to define your content as “Your content: Some of our services give you the opportunity to make your content publicly available — for example, you might post a product or restaurant review that you wrote, or you might upload a blog post that you created”. So, to specifically highlight that Google even points out that blog posts that people write and share are covered by intellectual property rights. This means if the owner of the original content finds out you’re sharing their content without their permission, you can be sued.

Ownership of Pre-Written ContentShows the words "Intellectual property" with designs around it. Represents how blogs are covered by intellectual property law.

So having large amounts of duplicate content can have some negative impact on Google rankings. They claim it is highly unlikely but can happen. But, Google will also not be sure who the original content’s owner is. Unless you submit a DMCA request to claim ownership of the content. A DMCA is a legal request also sent to the infringing website owner requesting the content to be removed. Also, Google will also be unsure of which version of the pre-written content to keep in its indices. This will lead to Google having to decide which version of the content is the most trustworthy and which will be linked to during search results. 

The trouble for you as the website owner with the duplicate pre-written therapist content, this means you might not be getting recognition or credit for the content. Google will have to choose one site to be the authority on this blog post’s content. They will divert all search traffic from Google searches to the one they deem the most trustworthy and less to the duplicates. This means, if Google does not deem you the original content provider or the authority on this topic, you will not get any search results for it. It can also negatively impact your rankings.


Google Penalties 

Google has also stated that in some circumstances, that duplicate content can lead to penalties. Or, the complete deindexing of a website. However, there is no specific duplicate content penalty, and mostly happens to websites that scrape content from other sites. But, this means that if your website has an excessive amount of duplicate content, Google may completely deindex your website where it will not come up in search results at all.

It is rare but if Google notices that you are continuously posting pre-written content that is posted on other sites, it could be a cause for concern. It could put your website and all of your hard work in harm’s way. Also, it could also damage your credibility. However, as stated above, the original owner of the content can submit a DCMA request to have the content removed from your website.

This Affects Your SEOShows a notepad with "SEO" and a magnify glass. Represents how SEO can be affected by pre-written therapist content.

As I mentioned above, Google won’t know who wrote your content originally. It will just see that the pre-written content is duplicated on multiple pages. It will have to choose out of all the duplicate content who receives the authority, and trust. Along with getting the Google search results rankings. This means that if you’re not the authority or main page, you can really lower your rankings if you continuously use pre-written content that is also used by others.

However, if you are the main page or the authority, it can also have a negative impact. Your rankings may be strong at first but as more people duplicate the same pre-written content, it will slowly impact your rankings. This will also lead to people finding your website and content less and less, which leads to fewer clients. No therapist or private practice wants that.

How Does Pre-Written Content Affect Your SEO?

Besides leading to fewer rankings, duplicate content can result in less organic traffic as Google likes to avoid ranking pages that use duplicate content found on other websites and pages. This can be from someone scraping your content, having multiple of the same pages on your website, or even having printable versions of your URL. 

Sometimes Google doesn’t want to rank it at all and will even refuse to index your pages with duplicate content. Which means your content isn’t even searchable on Google. Which can burn your website’s crawl budget on all your duplicate content. For the person who wrote the original content, it can lead to a dilution of backlinks. It can even look as if they purchased backlinks, which is a way to lessen credibility.


Now, not only can it affect your website and rankings, but it’s not ethical. Some services will take content from other sites where the content is original and use them for pre-written content services. This not only will affect you by having duplicate content on your site but affect the original content’s owner because their authority on the topic will be questioned. It also will appear as if they have duplicate content when they wrote the post. It also will hurt their SEO. 

Which is an unfair byproduct of this process. However, the original content that they expertly wrote where can end up on the website of a therapist who is not an expert on that topic. It leads to the therapist who chose the pre-written content advertising they are an expert. When in reality, it was content pulled from an expert’s website.

As a Copywriter, I Would Prefer You Wrote Your Own Blogs

I am the copywriter for Simplified SEO Consulting and I write for our clients by request. I absolutely love my job as I get to write about interesting topics and tailor all content to the client’s voice. I’m saying this because I would rather you, a therapist or mental health professional, write your own blogs and social media posts over using pre-written, canned content. If you’re struggling with writing for your website, consider hiring a copywriter. Because a copywriter will be able to individualize your content and you won’t have to worry about it being a duplicate. 


Here are some of our favorite SEO Sources and what they say about duplicate content:

Begin Writing Your Own Content Today!

At Simplified SEO Consulting, we understand that crafting high-quality content can be a daunting task for private practice owners. While pre-written content may seem like an easy solution, it can actually be detrimental to your online presence. Duplicate content can hurt your search engine rankings and make it difficult for potential clients to find you. Hiring a copywriter or utilizing tools like ChatGPT can help you create original, SEO-friendly content that showcases your unique expertise and practice. Don’t let pre-written content hold you back. Let Simplified SEO Consulting help you develop a content strategy that will set you apart from the rest. Ready to begin?

  1. Please apply to work with us
  2. Learn about our team
  3. Begin writing original content today!

Other SEO Services At Simplified SEO Consulting

If you feel as if you want to learn more, there are other services you can use as well! We offer options such as our 12-week trainingsmall group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. These can also be helpful to find better keywords, evaluating your current SEO performance, and more. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing original content for clients and their practices. She realizes that writing quality, original content is important not only to her clients but to their practice and the clients that go there too! Especially, with the content being used as a resource or even just to boost a client’s SEO. Her goal is to always create content that resonates with the client and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

Apply to work with us if you’re ready to see how Simplified can serve you!

You’re feeling uninspired. Thinking that you’re only blogging for SEO or to boost your rankings. I know I’ve caught myself thinking I’m only writing blogs for SEO and SEO-targeted keywords. However, it’s not true! Blogs are not just for SEO. They have many different purposes and can be used in many ways at your practice! From writing about topics you’re passionate about to addressing questions you’re asked about daily in therapy, blogs can cover a lot of territory. SEO-wise and topic-wise!

Shows a woman thinking. Represents how Simplified SEO Consulting can help you with your blogging needs

Blogging About Frequent Questions From Clients

As a therapist or counselor, I’m sure you’ve noticed clients coming in and asking about the same things. Topics like “How do I know I have Anxiety?” or “How Do I Know if I’m HSP?”. Aside from answering them in therapy, wouldn’t it be cool to have something written all about what they’re asking? That’s where a blog can come in handy! You can write blogs for your clients about topics you hear about frequently. It can come from questions you’ve been asked or you can blog about struggles your clients have been going through. For example, you can write about “How to Navigate Going Back to Work Postpartum: Tips from a Therapist”. Not only can you pack in SEO keywords, but you can also write to inform your clients about topics they are currently going through or could go through in the future.

Shows a man meditating. Represents how Simplified SEO Consulting can help you start blogging about your services

Start Blogging About Your Services

This may sound cliche, but you can write about topics that connect back to your services! This way your clients or potential clients will know what your practice offers. For example, you may have a client who is already seeing you for one service. Then they read your blog about your mindfulness classes and ask to join those! Or, someone finds your blog about mindfulness. The one where you talk about how your practice offers them. Then they contact your practice to start. It can also just be a random person on the internet who appreciates the ways mindfulness can ease anxiety.

These blogs can be a great way to give insight to your clients about the services they may be taking part in. But, it can also give insight into the other services you offer. Like your approach to therapy for anxiety and depression. They can also just help others by looking for information from a reliable source. They can now do this without seeking contact with actual people. This may seem small but to a client who is looking for a therapist to trust with their mental health, this is a big win!

Write Blogs About Events Important to Your Practice

When blogging, you might think you can only write about topics you deal with inside your therapy sessions. However, you can blog about what your practice finds important outside of those, too! For example, if your practice sponsors or takes part in any runs/walks or fundraisers for any awareness campaigns. For example, the “Out of the Darkness Walks” that is organized by the American Foundation for Suicide Prevention.

This can be a great blog topic to let clients know what your practice is involved in. It’s also a different way to give information about a topic. This can also let clients know how your practice is giving back to the mental health community outside of therapy. It also helps your clients find a community- if they resonate with this cause or foundation. They might enjoy getting involved and knowing that someone they trust is already there. It can also show that your practice is involved in the mental health community and trying to raise awareness about the struggles you’re working to address.

You Can Write Blogs About What You’re Going ThroughShows a family with a paper house. Represents how Simplified SEO Consulting can get you started blogging about thing you're going through

This may seem a little confusing at first because it’s not like clients come to therapy to hear about your problems. But, if you’re an anxiety therapist who also has anxiety, it can be helpful to write blogs about situations that you’ve been in. For instance, if you’re an anxiety therapist who has anxiety, you could write about times your anxiety has been triggered and what you did about it. Like when you were moving and how you coped, or how you went to a holiday party and suffer from social anxiety. Or, if you’re someone who is a highly sensitive person, which I feel not everyone talks about enough, you can talk about your experiences.

Blogging about how to cope with certain situations you’ve been through or potential situations that bring you stress will probably help some of your clients or potential clients. Maybe even random people on the internet! Also, it’s more than likely your clients have also been in these situations or will benefit from these tips in the future. Plus, it makes them feel seen knowing even their therapist has been in a situation where their anxiety was a struggle.

Are you Interested in Learning More About Blogging?

At Simplified SEO Consulting we offer a variety of options that includes blogging. This is to teach therapists (and their team members) how to improve or maintain their online rankings. If you’re looking for a small group setting then our Small Group SEO Intensives would be a good place to start. Or, if you’re wanting a more personalized approach, then our one-on-one SEO trainings may be the best option for you. Perhaps, you’re looking for a more affordable option to get started, we have several DIY online courses that cover different SEO strategies too!

There are several options! So, you may be wondering what choice is best for your practice’s needs. That’s why we offer free video consultations. A member of our team would be happy to learn more about your practice and your SEO goals and give you their suggestions on what makes the most sense for you.

Other SEO Services Offered at Simplified SEO Consulting

As I mentioned, we realize that training and DIY options aren’t suitable for all practices. Or at least, they may not be suitable for your practice at this moment. So, for those who want to outsource, we offer Done-For-You SEO services at different levels. Or, if you’re still considering SEO then you may want to start learning a bit more with our free 7-day SEO email series. You can also check out our other blogs on SEO as well to gather more information on how SEO can benefit your practice.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing about different content topics for clients. She also realizes how important these topics are to the client, their practice, and their clients too! Especially, if the content is being used as a resource within the mental health field. Her goal is to always create content that resonates with the client and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

Apply to work with us if you’re ready to see how Simplified can serve you!

Are you constantly getting the same type of questions that you have answered over and over? Maybe you are looking to up your cash-pay clients and get off insurance panels. So how can a therapy FAQ page help you do this?

Whether you are looking to create an effective FAQ page for your private practice or counseling business or simply offer more value we can help. In this guide, we will outline how to create an effective FAQ page that will help you optimize your website for SEO and drive more private pay clients and ideal clients to your practice. First, let’s start by defining what an FAQ page is.

Defining Therapy FAQ Pages and Their PurposeConcept for SEO. Are you tired of getting the wrong client. An FAQ page can help add clarity when used well. Learn more about therapy FAQ.

As I am sure you know. FAQ means frequently asked questions. However, why we are defining it because sometimes while an FAQ is meant to help answer common questions, we find that we are still receiving the same inquiries, the wrong clients, or people who haven’t even read your site. It gets old fast.

So why create a Therapy FAQ page?

An effective FAQ page can help you clarify your website’s messaging and provide a more user-friendly experience. It also helps to optimize your website for SEO, by answering the questions that people are likely to search for online and improving your private pay conversion rates. For example, questions commonly searched are:

  1. A therapist who takes insurance
  2. Private Pay Therapy
  3. How Long Will Therapy Take?
  4. Do therapists give advice?

Here is an Outline for an Effective Therapy FAQ page for SEO

Find your focus keyword. That could be online therapy, private pay therapy, FAQ Questions About Counseling, and so on. These are actual search terms people are looking for, so make sure you are trying to integrate these. Then consider what questions your ideal people are looking for. Think payment, scheduling, modalities, length of treatment, expectations, common pain points or anxieties (will people think I am crazy, will you offer me advice, how long will treatment take, what if you are not a good fit), consultation options, referrals, and so on.


Frequently asked questions ( Heading one)

Integrate these in Heading Two’s

  • Payment options
  • Scheduling and Cancellation
  • Fees and Rates
  • Do you offer Sliding Scale Options?
  • Do you accept Insurance?

Take a look at Aspire Counseling for an Example of Rates and FAQ

Additional questions to pose.

So one resource we often refer our clients to is Empathy Copy. Whether that is for writing service pages, or getting more support on blog topics. However, one essential resource they offer is a blog on questions they encourage therapists to take and use for their own FAQ pages. Take a look and see how you can integrate this. Know that these are prompts you can bounce off of. What we are not recommending is copying and pasting which will create duplicate content on Google and end up damaging your SEO and domain trust.

What if I am trying to get off insurance panels and do private pay therapy only?

This is something that we get asked often. FAQ pages about private pay therapy and writing a blog about how private pay therapy benefits your mental health can be super clarifying and impactful. However, just like any other service and SEO process, it does take time to reorient to your ideal clients. So even if the page is created, know that it may be several months before you start to see a significant change in your ideal clients coming in. Make sure to set up your expectations realistically and make you consider where your ideal clients work, live, and play. What questions can you answer, and how can you motivate them to commit to your services?

How to format your questions and answers for a Therapy FAQConcept for SEO. Are you tired of getting the wrong client. An FAQ page can help add clarity when used well. Learn more about therapy FAQ.

There are a few different ways that you can format your questions and answers for FAQ pages. One common approach is to use headings or subheadings to clearly organize your questions and answers, making them easier to scan and navigate. You will also want to include graphics, photos, or other visuals in your FAQ page to help engage your readers and improve the overall user experience. Additionally, you need to add links or other relevant resources at the end of each question to help your readers find additional information on topics of interest. For example, if you reimburse using a superbill a great external link is found on Choosing Therapy about what it is. Finally, be sure to include a clear call to action at the end of your FAQ page so that your readers know what actions they should take next.

What not to do when creating an FAQ page

There are a few common mistakes that you should avoid when creating an FAQ page. One of the most important is to avoid simply copying and pasting your FAQ questions directly from another source, as this may result in plagiarism, legal issues, and or reduce trust in your site Google.

Additionally, it is important to keep your FAQ page up-to-date and accurate, so that you can provide your readers with the best possible information. You may also want to avoid using too many technical or jargon-filled terms in your FAQ page, as this may make it difficult for readers to understand the content. Finally, be sure to consider your target audience and their needs when creating an FAQ page, so that you can create a page that meets their needs and concerns before committing to your services.

Tips on Creating an Effective Page for SEO and Your Ideal Clients

1. Stay focused on your target audience and the questions they are likely to ask. This will help make sure you are addressing the right topics on your FAQ page and providing information that is relevant to your clients or potential clients.

2. Make sure that you format your questions and answers clearly, using headings, bullet points, or number lists as needed. This will help improve the readability and navigability of your FAQ page, making it easier to scan and navigate.

3. Consider including visuals or other multimedia content on your FAQ page, such as graphs, photos, videos, infographics, or audio clips. This can help engage your readers and improve their overall experience with your website.

Why having a Therapy FAQ page is important for Therapists ( Private Pay and Insurance Based)Concept for SEO. Are you tired of getting the wrong client. An FAQ page can help add clarity when used well. Learn more about therapy FAQ.

An effective FAQ page is important for private pay/Insurance based therapists for several reasons. First, it can help you improve your search engine rankings by targeting specific keywords and optimizing your website for relevant search terms. Additionally, an FAQ page can help you connect with your ideal clients by addressing the questions that they are likely to have, making them more willing to commit to your services. Additionally, an FAQ page can help make your website more user-friendly and engaging, ultimately improving the overall experience for your readers and increasing the likelihood that they will return to your site in the future. With these benefits in mind, it is clear why having an effective FAQ page is so important for private pay therapists seeking to grow their ideal clients, practice, and offer more clarity.

Want more Support? We Can Help You Build Out Quality and Intentional Service Pages for Your Clients!

If you are a private pay therapist looking to grow your practice and increase your private clients, then consider working with a team of experts to create an effective FAQ page for your website. At Simplified SEO Consulting we understand what it takes to create high-quality service pages that will engage your ideal clients so you can continue to do your best clinical work. Contact us today to learn more about our services and start growing your private pay clients today! To get started with our SEO Specialists and Trainers, follow these simple steps:

  1. Book a Consult with a Member of Our Consultation Team
  2. Learn About Our Skilled SEO Specialists and Trainers
  3. Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting for Large-Scale SEO

Jasmine, client success specialist. Are you looking support with SEO consulting? We can help. Schedule a consult and learn more about large scale seo.


If you’re looking for other forms of support, we can help! We offer options such as our 12-week trainingsmall group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is an SEO Specialist, Counselor in Training, and is our Client Success Specialist for clients just starting with SEO and learning. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. If you’re looking for additional support, schedule a consult with the consulting team to see who can help you and how.

After writing and finishing the main content of your blog, it can seem daunting to think of how to tie everything together. You may not know what to write. Or, you may be struggling with how to motivate the potential client to continue on their journey to make an appointment with you. 

 That’s where your “call to action” comes in. This section is a great way to summarize the pain points throughout the blog in a neat little paragraph. It also allows you to empower the client to take the next step in their journey to healing with your support.

What is the “Call to Action” Part of a Therapy Blog?

A picture of two people sitting and holding hands for comfort. This represents how the call to action on your therapy pages on your private practice website can show potential clients that you are here to comfort and support them. Learn more about writing a call to action to build SEO for therapists and improving your private practice website today.

The “call to action” part of your blog is where you sympathize with your potential client. You do this by letting them know you and your team understand their struggles. It also summarizes their pain points in a neat paragraph so that they are not overwhelmed at the very end of the blog. It also lets them know that you, your team, and your practice are here to support them through their struggles and their healing journey. 

After you let your potential client know that you’re there to support them, that’s when you put how they should reach out to you to begin your services. Or, even set up a consultation. This is great to have because sometimes when potential clients search for questions late at night regarding their pain points, it will pull up your blogs rather quickly compared to your website. For example, if someone is looking for answers about trauma then having a blog about trauma can answer their questions but with the call to action, they can proceed to book a consultation with you.

 This means, that having your contact information and how to go about starting the process to make an appointment or consultation is a great piece of information to have in your blog. It makes it easier for clients to make an appointment after reading about the topic they are struggling with. Especially, if they contain backlinks to your contact forms and service information.

What Does a “Call to Action” for a Therapy Blog Look Like?A picture of someone sitting at their desk and holding a pen in their right hand to write on a note book. This represents how you can write your own call to action for your blogs on your private practice websites. You can learn more about writing blogs and a call to action to boost SEO for your therapy services today.

As I sort of mentioned above, the call to action is made up of four parts:

  • Summarizing the potential client’s struggles
  • Sympathizing with your potential client about their struggles
  • Reassure the potential client that you, your team, and your practice are there to support them
  • Instructions on how to reach out to schedule an appointment or consultation.


Remember, a call to action’s main goal is to summarize the reader’s pain points, let them know there is support available, and give instructions on how to reach out to you. This will help motivate your client to book a consultation or appointment with you. This is what the end goal of a call to action is! 

Here is an example of a call to action for a therapy blog:

Begin Anxiety Therapy at Lovewell Therapy in Ontario, Canada


Our team here at Lovewell understands how hard it can be to cope with your anxiety symptoms alone. That’s why we are here to support you. Our caring therapists are here to help you find the best coping mechanisms for you and empower you to live the life you want. To start anxiety therapy today:

  • Fill out a contact form on our website.
  • Meet with one of our caring therapists.
  • Start overcoming your anxiety and living the life you want!


This example has all four parts. It summarizes the potential client’s struggle. Sympathizes with them and their struggles because let’s be real, anxiety (or any mental health struggle) is hard! Then it lets the potential client know that we are here to help and support them. It also has information on how to contact the practice for an appointment and further information. Now, not all calls to action have to look like this. Some therapists prefer not to have bullets and incorporate their backlinks into a paragraph. That’s okay, too! As long as it contains the same information and lets the client know how to reach you, it will be fine.

Backlinks are Key for Your Therapy Pages

A picture of a poster board with the word "Backlinks" on a desk surrounded by markers, coffee, and a keyboard. This represents how you can use backlinks in your call to action and throughout your blog to let Google know that you own your therapy page, are a therapist, and know about the topic in your blog. Plus, it boosts your SEO. Learn more about backlinks today.

 Now, your therapy page’s blog posts will have backlinks that connect to your contact forms and practice’s service pages for easier access for the client. This is to help streamline the process for them to make a consultation or appointment. But, it’s also so that Google will recognize that you are affiliated with that practice and knowledge about the topic the blog is speaking about. For example, putting backlinks throughout your blog linking to your services, your other blog posts, or to your “About Me” page can help potential clients connect with you. But, it also allows Google to know more about your experience and knowledge, too!

Needing Some Support? We Offer SEO Services for Therapists!

If you’re looking for support with your SEO, we can help! We offer a variety of SEO options designed to meet the needs of therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:

  1. Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our SEO services and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

Other SEO Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting there is a wide range of SEO services that we provide to support therapists. Despite what phase they are in at their practice, we are here to help! ]We have different training options for therapists who want to learn how to optimize their websites with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives is perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.

If you’re not entirely sure what would be right for you, book a free consultation with one of our team members!

About the Author:

Lynsey, SEO Content Writer for Simplified SEO ConsultingLynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.


Apply to work with us if you’re ready to see how Simplified can serve you!

Are you a therapist who is creating a new website? Or are you considering redesigning your private practice website? If you are and you want to get a head start on SEO you are in the right spot. If you have met with our consulting team then you might have heard that Simplified SEO Consulting likes to start working on SEO after your new website has had a chance to sit on Google for a little while. However, there are some things that you can do while creating your website that will give you a leg up on the search engine optimization process.

Mental Health SEO Keywords

SEO for private practice websites starts with choosing the right keywords. I am not suggesting that you have to do intensive keyword research as you are creating or redesigning your website. If you plan to do our Done-For-You SEO Program your dedicated SEO specialist will do extensive keyword research on each page that they optimize. While if you do our Small Group Intensive or Do-It-Yourself SEO Course you will receive training and more detailed instructions on how to conduct keyword research that will help you reach your ideal clients. 

However, knowing the right keywords for your area as you are creating a home page, about page, and services pages can help give you a jump start on your SEO journey. For example, did you know that in general “anxiety treatment” is more commonly searched than “anxiety therapy” or “anxiety counseling”? Additionally when you compare searches per month in the US “therapist” is searched more often than “counselor”. The right keywords for you to use are dependent on what area you are trying to rank in. 

Image of a woman writing on a notepad while looking at a laptop. Represents how private practice seo supports therapists in their SEO journey.References for Mental Health SEO Keywords

Content, Content, Content

It has been said time and time again that content is king/queen, but it remains to be true so it warrants being said again. When creating your website be mindful of which service pages you want to add. Think about your ideal client and what kind of mental health services you want to be offering. Then make a list of what services you want to provide. The list of services will look different for every private practice owner. It might include anxiety therapy, trauma therapy, therapy for women, sex therapy, therapy for men, EMDR, LGBTQIA+ counseling, therapy for teenagers, etc. The key is to identify what you want to offer and make an individual service page for each of them. 

Once you move on to creating those service pages keep in mind the length of your copy. Generally speaking, you want your pages to have 500 words but no more than 3000 words. Google likes to have a lot of quality content when determining rankings. It can be hard to go back and add 200 words to a service page that was originally 300 words long. Instead, try to make sure that as you are creating content you are aware of the word count. 

Benefits of Quality Content on a Private Practice SEO-Friendly Website

As a therapist, you may be aware of the importance of having an SEO-friendly website. However, did you know that quality content plays a crucial role in improving your website’s search engine rankings? But also attracts more organic traffic and ideal clients to your website? That’s right! There are also other benefits of having quality content on your SEO-friendly website. They include:

  • Improved search engine rankings
  • Increased website traffic
  • Higher engagement and user satisfaction
  • Better conversion rates
  • Increased authority and credibility in the industry


So, as a therapist looking to improve your website’s search engine rankings, quality content is king. Not only does it attract more traffic, but it also helps establish you as an expert in your field. By providing valuable and informative content, you can build trust with potential clients and improve your online presence. So, if you want to increase your visibility and reach more people, make sure you prioritize creating high-quality content for your SEO-friendly website.

References & Guides For Creating Content For A Private Practice Website

Pay Attention to Your Slugs

Once you have created a new page or blog post for your website there is one more thing that needs to be done before publishing it. That is to create an SEO-friendly URL slug. Once a page has gone live it can be tricky to change an existing URL slug. This is why this is one of the most important things you can do for your SEO as you are creating your website. 

So what should you include in your slugs? You should try to include both keywords and location indications. So first start with the main keywords you are wanting to focus on. Then include what city or state you are attempting to rank in.

Examples of URL Slugs For Service Pages

  • Graphic of a long paper coming out of a computer. Represents how private practice seo supports therapists to make their wesbite more visible to clients and boost their rankings.

    Anxiety Page: anxiety-treatment-Little-Rock-Arkansas
  • Virtual Therapy Page: online-therapy-North-Dakota
  • EMDR Page: EMDR-therapy-Tulsa-Oklahoma
  • Stress & Burnout Page: stress-management-Edmonton-Alberta
  • Couples Therapy: marriage-counseling-Manchester-New-Hampshire 

Include At least 3 Photos

As a Mental Health SEO Specialist, one of the areas I utilize during the optimization process is the alt text and photo title. It is a great way to increase accessibility while also integrating keywords and locations. At Simplified SEO Consulting, we recommend all of our clients have at least 3 photos on each page and blog post. If you plan to start services with us or take our training course then it might be easier to include those photos while creating the website. Rather than trying to add them in later while working on SEO. You can learn more about the SEO benefits of including at least 3 photos on every page here

Are You Ready to Start SEO Services on Your Private Practice Website?

Whether you are just creating your private practice website, redesigning your website, or you have had a website for years it is never too early or late to start learning about search engine optimization at Simplified SEO Consulting. Our Mental Health SEO specialists are here to help! We have services ranging from SEO-intensive training so you can learn how to optimize your own website to done-for-you SEO. It can be a big step to invest in SEO but we are here to help you at every step. Get started by following these steps:

  1. Make a free consultation with one of our knowledgeable team members
  2. Learn more about our dedicated SEO Specialists for therapists and the services we offer
  3. Start increasing your rankings on Google

Services Offered at Simplified SEO Consulting

Our SEO specialists are here to help you get optimal search engine optimization for counselors. Are you short on time but want to move forward with SEO for your private practice website? Then our Done for You package might be the best choice for you. Looking to build your knowledge of search engine optimization for yourself but need guidance on selecting mental health SEO keywords? Wanting to reduce costs by working on your own website? Then enrolling in our SEO intensive training or online course are options that are built for you. Whichever route you choose Simplified SEO Consulting will provide you with support and guidance. Get started with your free 30-minute consultation today to figure out the best path for you!

About the Author:

Image of the blogs author Winnie. Represents how seo consulting helps therapists and their website become more seo friendly and seo informed.Winnie is a part of our caring team of SEO Specialists at Simplified SEO Consulting. She enjoys learning and growing her knowledge in not only search engine optimization but also mental health. Staying up to date on all aspects of SEO so she can bring you the best service possible. 

Her specialty is working with our clients who have picked our Done for You package. This includes helping those clients get their website SEO-friendly and finding the best mental health keywords for them. If you’re ready to start on your search engine optimization journey, apply to work with us.


Updated on 4/30/2023 by Lynsey Heskett