You’re feeling uninspired. Thinking that you’re only blogging for SEO or to boost your rankings. I know I’ve caught myself thinking I’m only writing blogs for SEO and SEO-targeted keywords. However, it’s not true! Blogs are not just for SEO. They have many different purposes and can be used in many ways at your practice! From writing about topics you’re passionate about to addressing questions you’re asked about daily in therapy, blogs can cover a lot of territory. SEO-wise and topic-wise!
Blogging About Frequent Questions From Clients
As a therapist or counselor, I’m sure you’ve noticed clients coming in and asking about the same things. Topics like “How do I know I have Anxiety?” or “How Do I Know if I’m HSP?”. Aside from answering them in therapy, wouldn’t it be cool to have something written all about what they’re asking? That’s where a blog can come in handy! You can write blogs for your clients about topics you hear about frequently. It can come from questions you’ve been asked or you can blog about struggles your clients have been going through. For example, you can write about “How to Navigate Going Back to Work Postpartum: Tips from a Therapist”. Not only can you pack in SEO keywords, but you can also write to inform your clients about topics they are currently going through or could go through in the future.
Start Blogging About Your Services
This may sound cliche, but you can write about topics that connect back to your services! This way your clients or potential clients will know what your practice offers. For example, you may have a client who is already seeing you for one service. Then they read your blog about your mindfulness classes and ask to join those! Or, someone finds your blog about mindfulness. The one where you talk about how your practice offers them. Then they contact your practice to start. It can also just be a random person on the internet who appreciates the ways mindfulness can ease anxiety.
These blogs can be a great way to give insight to your clients about the services they may be taking part in. But, it can also give insight into the other services you offer. Like your approach to therapy for anxiety and depression. They can also just help others by looking for information from a reliable source. They can now do this without seeking contact with actual people. This may seem small but to a client who is looking for a therapist to trust with their mental health, this is a big win!
Write Blogs About Events Important to Your Practice
When blogging, you might think you can only write about topics you deal with inside your therapy sessions. However, you can blog about what your practice finds important outside of those, too! For example, if your practice sponsors or takes part in any runs/walks or fundraisers for any awareness campaigns. For example, the “Out of the Darkness Walks” that is organized by the American Foundation for Suicide Prevention.
This can be a great blog topic to let clients know what your practice is involved in. It’s also a different way to give information about a topic. This can also let clients know how your practice is giving back to the mental health community outside of therapy. It also helps your clients find a community- if they resonate with this cause or foundation. They might enjoy getting involved and knowing that someone they trust is already there. It can also show that your practice is involved in the mental health community and trying to raise awareness about the struggles you’re working to address.
You Can Write Blogs About What You’re Going Through
This may seem a little confusing at first because it’s not like clients come to therapy to hear about your problems. But, if you’re an anxiety therapist who also has anxiety, it can be helpful to write blogs about situations that you’ve been in. For instance, if you’re an anxiety therapist who has anxiety, you could write about times your anxiety has been triggered and what you did about it. Like when you were moving and how you coped, or how you went to a holiday party and suffer from social anxiety. Or, if you’re someone who is a highly sensitive person, which I feel not everyone talks about enough, you can talk about your experiences.
Blogging about how to cope with certain situations you’ve been through or potential situations that bring you stress will probably help some of your clients or potential clients. Maybe even random people on the internet! Also, it’s more than likely your clients have also been in these situations or will benefit from these tips in the future. Plus, it makes them feel seen knowing even their therapist has been in a situation where their anxiety was a struggle.
Are you Interested in Learning More About Blogging?
At Simplified SEO Consulting we offer a variety of options that includes blogging. This is to teach therapists (and their team members) how to improve or maintain their online rankings. If you’re looking for a small group setting then our Small Group SEO Intensives would be a good place to start. Or, if you’re wanting a more personalized approach, then our one-on-one SEO trainings may be the best option for you. Perhaps, you’re looking for a more affordable option to get started, we have several DIY online courses that cover different SEO strategies too!
There are several options! So, you may be wondering what choice is best for your practice’s needs. That’s why we offer free video consultations. A member of our team would be happy to learn more about your practice and your SEO goals and give you their suggestions on what makes the most sense for you.
Other SEO Services Offered at Simplified SEO Consulting
As I mentioned, we realize that training and DIY options aren’t suitable for all practices. Or at least, they may not be suitable for your practice at this moment. So, for those who want to outsource, we offer Done-For-You SEO services at different levels. Or, if you’re still considering SEO then you may want to start learning a bit more with our free 7-day SEO email series. You can also check out our other blogs on SEO as well to gather more information on how SEO can benefit your practice.
About the Author:
Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing about different content topics for clients. She also realizes how important these topics are to the client, their practice, and their clients too! Especially, if the content is being used as a resource within the mental health field. Her goal is to always create content that resonates with the client and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.
Schedule your next consultation if you’re ready to see how Simplified can serve you!