Highlighting Some of the Best Free SEO Tools

SEO Can Be A Long-term Investment

As many practice owners know, there can be multiple expenditures necessary to support therapist SEO. This is why finding free, reliable options is important. Finding free alternatives can be a great way to save money while still gaining crucial insights about your site. So, today we are going to be highlighting specific tools that help mental health professionals. From finding SEO keywords for mental health to identifying site errors, hopefully at least one of these tools proves useful. So, let’s get started!

Using Google’s Tools

We would be remiss not to mention that Google offers several tools that can help rank in the ever-evolving search engine. It makes sense that Google would have a variety of tools available for folks to better understand aspects of their site. So, it is best to make use of these tools when appropriate to help sustain and improve your site. Let’s go over the first one, Google Search Console

Google Search Console

This is a free tool provided by Google that helps you monitor and troubleshoot your site’s presence in Google search results. It provides valuable insights into which keywords drive traffic to your site, how your site performs in search results, and any issues Google encounters while crawling or indexing your site. This should be a mainstay for any website owner just due to the sheer amount of info that can be gained about your site. It is free, relatively easy to integrate with your website, and can help identify everything from potential keywords to indexing issues.

Google Analytics

While primarily a tool for website analytics, Google Analytics also provides valuable SEO insights. With it, you can see which pages are getting the most traffic from search engines, what keywords users are using to find your site, and how users are interacting with your site. While it can take more technical knowledge to make use of everything available, it is still a great tool for learning how people interact with your site and what gets the most attention as well. 

Google Keyword Research Resources

Google Keyword Planner

The tools available from Google can help you learn more about the analytics and overall state of your website. In addition, they can also offer keyword research tools for therapists that can specifically help you discover new keywords that you may want to target. Google’s Keyword Planner tool can help you find keywords relevant to your business and provides data on search volume and competition as well. This can help you identify which keywords to target to help improve therapist SEO but is mainly used in conjunction with things like Google Ads. Due to this, you likely won’t need to use such a tool unless you decide to start a Google Ads campaign. 

Google Trends

Whereas the Keyword Planner is likely to be of more use to folks using Google Ads, just about anyone can make use of Google Trends. This helpful tool allows you to explore the popularity of search queries (keywords) over time and in different regions. It can help you identify trending topics and keywords relevant to your business, which you can then incorporate into content that will resonate with your ideal client. While the Keyword Planner can help provide more insight into the search volume of keywords, Google Trends can show how these searches vary over time. By doing so, you can gain a better understanding of how certain keywords perform over time, and if they are worth including in your SEO strategy.

Other Helpful Tools

Ubersuggest

Finally, we have a few tools that can help support therapist SEO in a few different ways. The first is Ubersuggest. Signing up for this free SEO tool provides keyword suggestions, competitor analysis, and content ideas. It also offers data on search volume, your domain, and CPC (Cost Per Click) for keywords. Using a tool like this can be powerful when combined with a strong keyword plan by allowing you to hone in on specific topics that relate to the keywords you want to focus on. While there are paid plans available, we won’t be discussing that here. But, something else also helpful to know is that Ubersuggest also offers a free Google Chrome extension as well!

AnswerThePublic

This tool generates visualizations of search query data, showing common questions and phrases related to a particular keyword. It can help you identify long-tail keywords and content ideas based on what users are searching for. This and Ubersuggest are very similar, but the free version of AnswerThePublic only allows for 3 searches each day. So, you will have to be very intentional about the search queries you decide to search.

Screaming Frog SEO Spider

Finally, we have the free version of a web crawler known as Screaming Frog. This tool can help you double-check your work, audit SEO issues, and crawl up to 500 URLs of your website. While Google Search Console does a great job at keeping track of your site, it isn’t necessarily perfect. Therefore, using a tool such as this can be a great way to double-check essential SEO insights like broken links, duplicate content, and page titles/meta descriptions analysis.

Receive Technical and On-Page Support From Simplified SEO Consulting

Our team of SEO specialists would be happy to guide you in making the most of tools like the ones mentioned, and beyond. Start the SEO process with Simplified SEO Consulting by following these steps:

1. Apply to work with us to improve your SEO
2. Meet with an SEO specialist 
3. Start building better backlinks!

Other Services Offered with Simplified SEO Consulting

Our team knows there are many aspects of SEO that you may need help addressing on your site. This is why we offer a variety of SEO services. Other services offered include our Done For You SEO Services and DIY Online SEO Courses. We also offer a 12-week Done With You Intensive SEO Program. Visit our blog to learn more today!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He has integrated what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation, finding solutions to some of the more technical aspects of SEO, and responding in a timely manner to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them with extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!