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Using Inclusive SEO Keywords

Happy people wearing gay pride flags celebrating the improvement of SEO keywordsYou are a diversity focused psychiatrist or therapist and want to rank for SEO keywords. Your practice is going, but could use a boost. You’ve done some keyword research yourself, or hired someone to do it for you and well, the keywords they recommend are. . . not the terminology you would use.

“Mason, why do we use keywords that are out of date? I want to use the most up to date language to ensure I am in alignment with my ideal client. To be frank, I don’t want to offend people who might benefit from my services!”

I understand and empathize entirely. Writing copy for SEO with language that feels out of alignment is difficult. You don’t want to attract clients who aren’t ideal, but also know that you’d love to reach people who simply don’t know any better. Luckily, there is a way to navigate this to maintain your authenticity and rank for SEO without turning away clients who understand the latest terminology.

Why do we use SEO keywords that are out of date?

I know it can be confusing to try to rank for keywords that don’t seem to be in alignment with current language usage. However, many times the keywords that are up to date are much harder to rank for and/or don’t have the search volume that makes it worth optimizing for that keyword. For example, the SEO keyword “Asperger syndrome” has nearly 5 times the amount of searches as “neurodiverse” and is just as easy to rank for.

We want to get your website in front of as many of the right eyes as possible. Imagine you are a stressed out and worried parent of a kiddo who is dealing with being neurodiverse. Are you more likely to search for terms that are more commonly used, but not as inclusive as the latest language? Probably.

This doesn’t mean you use offensive language or use words inappropriately. Instead, use words which are slightly dated, but not blatantly offensive. For example, trying to rank for “neurodiverse support group in Georgia” leads to so few search results that the data simply isn’t there. However, searching for “Asperger’s support group in Georgia” leads to over 200 searches a month, and is actually easier to rank for than “neurodiverse support group in Georgia.”

Informing your clients you ARE inclusive, even if your SEO Keywords aren’t

young woman sits in her living room typing on her computer as she blogs for SEO. Learn SEO and more about copywriting from an SEO expert at Simplified SEO ConsultingNow that you understand why we sometimes want to rank for language which is dated, let’s talk about how to do that without turning away your ideal clients who might be hurt or offended by language usage. There are many ways you can use dated language while also using language which is up to date. See the three tips below to get started!

Use External Links to Explain the Out of Date Language

The easiest way to show that you are inclusive while using dated SEO keywords is to include a link to an explanation of why that word is offensive. Including a disclaimer at the top of the blog post also helps with this. It let’s your ideal clients know you are being intentional in using dated language. Let them know you would ALWAYS respect the language they use to identify with. The APA style guide has a great inclusive language dictionary which can give you good definitions to use, and is a great resource to link for to help educate both clients who are up to date on language and those who are not.

Include a disclaimer

In addition to, or in place of a link to a definition, a disclaimer at the bottom of the blog post is a great option. The only negative to this is that someone might not scroll that far, therefore I would encourage you to use both a definition link and a disclaimer at the top of the page to ensure everyone finishes the blog post (and of course clicks that call to action link and schedules their first appointment)!

Including the disclaimer on your home page or about page is a great practice to keep your site from getting too cluttered.

woman in a sweater types on a laptop representing blogging for SEO. Learn more from an seo expert and copywriter at Simplified SEO Consulting

Writing a diversity statement

Something I would encourage all of you to do is to write a diversity statement. Writing a diversity statement and including it on your about or home page goes a long way. This can be a simple paragraph which encompasses where your therapy practice stands on inclusion. It can also explain that some people simply don’t know the best language yet.

Sample diversity statement:

“At _______ we strive to be as inclusive as possible. However, we acknowledge that language is ever changing and fluid. We are all on different stages in our journey to inclusion, which means at times we might use language which isn’t as up to date. This is intentional so that those who are just beginning their journey can come along for the ride and get the support they need. Using the language our clients use is a commitment we have made as a practice. We welcome caring critique of the language we are using and desire to learn how to know better, so we can do better.”

Begin Copywriting with Inclusive SEO Keywords at Simplified SEO Consulting

Writing can be difficult, and finding time as a busy practice owner isn’t easy. As a mental health SEO Copywriter, I recommend hiring out your SEO and writing. We see tremendous results for clients across the country. I love taking the stress out of getting words onto the computer screen. Follow these three simple steps to begin copywriting with Simplified SEO Consulting today!

  1. Book a Consult Call with our Client Success Specialist or Consult Team
  2. Find out about our awesome team of SEO Specialists.
  3. Take a deep breath, knowing your SEO is handled

Other Services Offered by Simplified SEO Consulting

We offer many services in addition to copywriting at Simplified SEO Consulting. We offer Done for You SEO Service packages and SEO training courses. Our “Top of Google” course is incredibly popular with those who are just exploring the world of search engine optimization for therapists. To get started, schedule a call with our Client Success Specialist today!

 

About the Author

Photo of Mason, SEO Content Writer for Simplified SEO Consulting, holding a butterfly on his arm.Mason Aid (They/He) is a Mental Health SEO Copywriter at Simplified SEO Consulting. They love solving the puzzle of fitting the right keywords into your copy so you attract your dream clients. They have their Bachelors Degree in Sociology and a continued interest in advocating for marginalized people and mental health.

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Best SEO for Lawyers: A Comprehensive SEO Services Guide for Personal Injury Attorneys

In the ever-evolving digital landscape, where competition is fierce and attention spans are fleeting, lawyers and law firms face a unique challenge – standing out in the crowded online arena. As legal professionals, your primary focus should be on delivering exceptional legal counsel to your clients. However, to reach those clients in today’s digital age, you need a robust online presence. That’s where SEO (Search Engine Optimization) comes into play. In this comprehensive guide, we’ll navigate the intricate path to finding the best SEO for personal injury lawyers, understanding what clients truly desire, the undeniable need for SEO, and how to harness its potential effectively.

What Is the Best Form of Advertising for a Lawyer?

Picture this: You’re a talented attorney, well-versed in your field, offering exceptional legal services. However, your practice is hidden in the depths of the internet, buried beneath countless other law firms. The best place to advertise for a lawyer isn’t a flashy billboard, it’s the art of strategic digital marketing. Specifically, it’s the synergy of a well-crafted website, compelling content, and effective SEO strategies. It’s about ensuring that your expertise is not just recognized but also easily accessible to those in need.

Your Website, Your Digital Front Door

Think of your website as your digital front door. In today’s world, potential clients are more likely to enter your virtual office before they step into your physical one. It’s your first impression, and it needs to be impeccable. A clean, user-friendly website with informative content lays the foundation for trust. Clients want to see your qualifications, understand your approach, and gauge your expertise. This is where a professional SEO strategy comes into play – ensuring that your website not only exists but also shines brightly on the digital thoroughfare.

What Do Clients Want Most from Their Lawyers?

When clients seek legal representation, they’re not merely searching for a legal expert to handle their case; they’re searching for a trusted partner who can guide them through challenging times. Understanding what clients desire most from their lawyers is fundamental to providing exceptional legal services. Let’s dive deeper into these client expectations:

Expertise and Experience:

Clients want assurance that their lawyer possesses the necessary expertise and experience to handle their case effectively. They look for evidence of past success in similar cases and a deep understanding of the relevant legal nuances.

Example: You’re a personal injury attorney. A client who has suffered a severe accident wants to know that you have successfully handled cases involving similar injuries, securing substantial compensation for your clients.

Communication:

Effective communication is the cornerstone of a strong lawyer-client relationship. Clients value lawyers who communicate clearly, promptly, and consistently. They want to be kept informed about the progress of their case and have their questions answered without unnecessary delays.

Example: Consider a client facing a complex divorce proceeding. They rely on you to explain the legal process, update them on any developments, and respond promptly to their concerns, ensuring they feel informed and supported throughout.

Trustworthiness:

Trust is paramount in the lawyer-client relationship. Clients need to have confidence that their lawyer has their best interests at heart. They want to work with someone who operates ethically, maintains confidentiality, and acts in their favor.

Example: Think of a criminal defense attorney. A client facing serious charges requires unwavering trust that you will vigorously defend their rights and maintain utmost confidentiality in all matters related to their case.

Empathy:

Legal matters can be emotionally taxing, especially in cases involving personal injury, family issues, or estate planning. Clients appreciate lawyers who show empathy and understanding. They want to feel heard, supported and reassured during challenging times.

Example: Imagine you specialize in estate planning, consider a client who has recently lost a loved one. They not only require legal guidance but also compassionate support during a sensitive and emotional period.

Accessibility:

Clients want lawyers who are accessible and responsive. They don’t want to feel like they’re constantly chasing their lawyer for updates or information. Accessibility ensures that clients feel valued and that their concerns are a priority.

Example: Put yourself in the shoes of a business attorney. A client facing a contractual dispute needs to know that you are readily available to address their questions, provide legal advice, and take swift action when necessary to protect their interests.

Understanding and fulfilling these client expectations not only fosters strong lawyer-client relationships but also contributes to positive reviews, referrals, and long-term client satisfaction. As lawyers, it’s essential to recognize that clients don’t just seek legal services; they seek peace of mind, guidance, and support during significant life events.

Do Law Firms Need SEO?

In a word, yes. As potential clients increasingly turn to search engines to find legal services, law firms must adapt to the changing landscape. It’s not enough to have a website; it needs to be visible, engaging, and authoritative. SEO is the catalyst that propels your online presence, making it easier for clients to discover and engage with your firm.

The Proof Is in the Numbers

Consider this: in the USA alone, there are millions of legal queries made on search engines every day. People are actively seeking legal advice, representation, and solutions. Without effective SEO, your website might as well be in the depths of the ocean, invisible to those in need.

SEO doesn’t just make you visible; it makes you relevant. It ensures that when potential clients search for keywords related to your practice areas, your website appears at the top of search results. It’s about being in the right place at the right time.

Does SEO Work for Law Firms?

Absolutely, SEO (Search Engine Optimization) works effectively for law firms, and its impact is akin to building a strong legal case for your online presence. Think of your website as your digital law office—an impressive space filled with valuable information, ready to serve potential clients. But what if this office is tucked away in a quiet corner of the internet, far from where your clients are searching? This is where SEO steps in as your digital advocate.

Imagine SEO as a legal research process. Just as lawyers meticulously gather evidence, build arguments, and present their case persuasively in court, SEO specialists meticulously optimize your online presence. They gather relevant keywords (like legal precedents) that potential clients are likely to use in their online searches. These keywords act as the building blocks of your digital case, strategically placed throughout your website to make it more discoverable.

Moreover, SEO experts ensure that your digital law office complies with all the “internet regulations” set by search engines like Google. This includes structuring your website correctly, optimizing its speed and performance, and ensuring that it’s user-friendly—much like ensuring your legal practice operates within the boundaries of the law.

Now, let’s talk about your potential clients. Just as individuals seek legal counsel for their specific needs, they also turn to search engines with precise queries. They might search for “personal injury attorney near me” or “divorce lawyer in [your city].” Without SEO, your digital law office might not even show up on their radar.

Here’s where the magic happens. SEO specialists strategically position your website among the top search results. It’s like winning a prime spot in a prestigious legal directory—the first place potential clients look. When your website consistently appears at the top, it establishes trust, credibility, and authority—just as a renowned law firm earns its reputation over time.

And much like a well-prepared legal case can influence a judge’s decision, a well-optimized website can influence potential clients. They’re more likely to choose your law firm when they see it prominently featured in their search results because it exudes credibility and expertise.

In essence, SEO works for law firms by making your digital law office highly visible and appealing to potential clients. It’s not just about being present on the internet; it’s about making a compelling case for your legal expertise. With the right SEO strategy, your law firm can attract quality leads, strengthen its online reputation, and ultimately grow its client base. Just as clients trust you to handle their legal matters, you can trust SEO to effectively represent your practice in the digital landscape.

How Is SEO Done for Attorneys? Keywords in search bar while a person types on a computer. Keywords are an important factor for personal injury SEO. Learn more SEO techniques for your law firm.

Effective SEO for attorneys is a comprehensive approach that integrates various strategies to achieve the desired results. . SEO is not a one-size-fits-all strategy; it’s a versatile tool that can be tailored to specific practice areas and geographic locations. It’s about understanding the unique needs of your law firm and crafting a strategy that aligns with your goals. Here is a breakdown of the key steps for effective law firm SEO:

Keyword Optimization:

SEO begins with thorough keyword research. It’s about identifying the specific terms and phrases potential clients use when searching for legal services. These keywords are strategically integrated into your website’s content, making it more likely to appear in relevant searches.

Content Creation:

High-quality, informative content is at the heart of effective SEO. It’s about providing value to your audience by answering their questions, addressing their concerns, and showcasing your expertise. Regularly publishing content that resonates with your target audience not only positions you as an authority but also keeps your website fresh and engaging.

Technical SEO:

The technical aspects of SEO ensure that your website is optimized for search engines. This includes improving page speed, mobile-friendliness, and site structure. A well-optimized website not only ranks higher but also provides a better user experience.

Link Building:

Backlinks are like digital referrals. A digital business card of sorts. I They signal to search engines that your website is reputable and trustworthy. Effective, ethical link-building strategies can significantly boost your SEO efforts.

Local SEO:

For law firms that serve specific geographic areas, local SEO is crucial. It involves optimizing your online presence to ensure you appear prominently in local searches. This is particularly vital for personal injury attorneys who often deal with local clients.

How Much Does an SEO Specialist Cost for Law Firm SEO?

The cost of hiring an SEO specialist for law firm SEO can vary significantly depending on various factors, including the size of your firm, the competitiveness of your practice areas, and the scope of your SEO strategy. Some SEO specialists charge a monthly retainer, while others work on a project basis. It’s essential to choose an SEO specialist or agency that offers transparency in pricing and aligns with your budget and goals. At Simplified SEO Consulting, our pricing is clear and straightforward. No surprises.

What Is the Best SEO Tool to Use for Personal Injury Attorneys?

The best SEO tool for personal injury attorneys is one that provides actionable insights, keyword research capabilities, competitor analysis, and comprehensive tracking of your SEO performance. Tools like Google Search Console, Moz, KW Finder, SEMrush, Ahrefs, Linkody, and Google Analytics are highly regarded in the SEO industry. In fact, Simplified SEO Consulting has a comprehensive Data Dashboard for our clients to support your SEO efforts.

Which 3rd Party Tools Are Best for Law Firm SEO & Why?

In the legal field, staying well-informed and having the right tools at your disposal is paramount. Just as you rely on legal databases, precedents, and research to build your case, the world of SEO (Search Engine Optimization) also benefits from specialized tools to boost your law firm’s digital presence. Three noteworthy tools that can significantly enhance your SEO efforts are KW Finder by Mangools, SEMrush, and Linkody.

KW Finder by Mangools: Unlocking Keyword Insights

Keywords are the foundation of SEO—they’re the legal arguments that make your case in the digital world. KW Finder by Mangools is like your research assistant, helping you discover the most persuasive keywords to use in your digital content. Here’s how it can benefit your law firm:

  • Keyword Research. KW Finder assists you in identifying the most relevant keywords for your legal practice. Just as you meticulously select the strongest legal precedents, this tool helps you find keywords with the highest search volume and lowest competition. For example, if you specialize in personal injury law in New York, KW Finder can suggest keywords like “New York personal injury attorney” or “NYC accident lawyer,” allowing you to tailor your content to what potential clients are searching for.
  • Competitor Analysis. In the legal world, understanding your opponents’ strategies is crucial. Similarly, KW Finder provides insights into what keywords your competitors are targeting. This allows you to refine your SEO strategy to gain a competitive edge in the digital landscape.
  • Local Keyword Tracking. Just as you need to stay updated on the latest developments in your field, KW Finder helps you monitor the performance of your chosen keywords. It tracks their rankings and provides valuable data on how well your digital content is performing in local search results. This information is invaluable for adapting your SEO strategy over time.
  • Long-Tail Keyword Suggestions. Just as you might use precise legal terminology to strengthen your case, KW Finder suggests long-tail keywords—phrases with three or more words that are highly specific to your practice area. These long-tail keywords can help you connect with potential clients looking for highly specialized legal assistance.
  • Content Ideas. KW Finder also aids in content creation. It suggests content ideas based on keyword research, helping you generate informative articles, blog posts, or guides that resonate with your target audience.

SEMrush: Your Comprehensive Legal SEO Assistant

In the complex and competitive world of law, being well-prepared and having the right resources at your disposal is crucial for success. SEMrush, a versatile and powerful SEO tool, is akin to your legal research library—a robust resource that empowers your law firm’s digital presence. Here’s how SEMrush can be your ally in navigating the digital landscape:

  • Keyword Research. Just as you meticulously gather evidence to support your legal arguments, SEMrush helps you identify the most potent keywords for your legal practice. It goes beyond mere keywords and provides invaluable insights into their search volume, difficulty, and competitive landscape. For instance, if your focus is personal injury law in California, SEMrush can suggest keywords like “California personal injury attorney” or “Los Angeles accident lawyer,” ensuring your digital content aligns with what potential clients are actively searching for.
  • Competitor Analysis. Understanding your opponents’ strategies is as vital in law as it is in SEO. SEMrush allows you to dissect your competitors’ digital tactics, revealing their top-performing keywords, backlink sources, and ad strategies. This invaluable data empowers you to refine your own SEO strategy, identify competitive advantages, and ensure your law firm stands out in the digital arena.
  • Local SEO Insights. Just as you need to stay informed about local legal nuances, SEMrush provides valuable local SEO data. It helps you monitor your local rankings, assess your online visibility, and even offers suggestions for improving your local SEO. This ensures that your law firm remains highly visible to potential clients in your area.
  • Content Creation. SEMrush is your co-counsel in content creation. It offers content topic ideas based on comprehensive keyword research, helping you craft informative articles, blog posts, or guides that resonate with your target audience. This content not only establishes your authority in your practice area but also drives organic traffic to your website.
  • Backlink Analysis. In the legal world, building a solid case requires a strong argument. In the digital realm, building high-quality backlinks is the equivalent of strengthening your online argument. SEMrush provides detailed insights into your backlink profile, helping you monitor and enhance your digital network. It even identifies potentially toxic backlinks, allowing you to disavow them and maintain a clean, authoritative online presence.
  • Reporting and Analytics. SEMrush provides comprehensive reporting and analytics, offering clear insights into the performance of your digital strategy. It helps you track your website’s organic search traffic, monitor the impact of your SEO efforts, and make data-driven decisions to continuously improve your online presence.

Linkody: Building Your Digital Legal Network

In the legal profession, building a strong professional network is essential. Similarly, in the digital realm, building a network of high-quality backlinks is crucial for SEO success. This is where Linkody comes into play—it’s like your digital networking assistant, helping you secure valuable backlinks to boost your online authority.

  • Backlink Monitoring. Just as you would keep tabs on your professional connections, Linkody monitors your backlinks. It tracks who is linking to your website and provides real-time data on the health of your backlink profile. This ensures that your digital network remains strong and credible.
  • Competitor Analysis. Just as you might study opposing counsel’s legal strategies, Linkody allows you to analyze your competitors’ backlink profiles. You can discover where they’re obtaining their backlinks and identify potential opportunities to strengthen your own network.
  • Disavow Tool. In the legal world, you might seek to disqualify evidence that’s detrimental to your case. In the digital realm, you can use Linkody’s disavow tool to disqualify toxic backlinks that could harm your website’s SEO. This ensures that your digital network remains clean and authoritative.
  • Email Alerts. Linkody sends email alerts whenever there are changes in your backlink profile. Just as you would want to be informed about developments in your cases, these alerts keep you informed about your website’s performance and any potential issues.
  • Link Building Opportunities. Linkody also identifies potential websites where you can acquire new backlinks. It streamlines the process of outreach, helping you expand your digital network strategically.

In the digital age, just as you rely on the right legal tools to represent your clients effectively, utilizing tools like KW Finder, SEMrush, and Linkody can significantly enhance your law firm’s SEO efforts. They provide valuable insights, help you stay competitive, and ensure that your digital network remains strong and trustworthy—much like your professional network in the legal world. Of course, Simplified SEO Consulting can use these tools and more for you. By incorporating these tools into your digital strategy, you can effectively build your law firm’s online authority and reach a wider audience of potential clients.

The Importance of an Individualized Approach to Law Firm SEO

It’s crucial to emphasize that there’s no one-size-fits-all approach to SEO for law firms. Each practice area, location, and target audience is unique. That’s why working with a trusted SEO partner like Simplified SEO Consulting is essential. An experienced SEO partner listens to your specific needs, understands your ideal clients, and tailors an individualized SEO strategy that aligns with your goals.

Consider Simplified SEO Consulting for Law Firm SEO

The journey to finding the best SEO for lawyers is one paved with opportunity. It’s about understanding what clients desire most – expertise, communication, trustworthiness, empathy, and accessibility. It’s about recognizing the undeniable need for SEO in the digital age and understanding how it works. Also, crafting a tailored SEO strategy that integrates keyword optimization, content creation, technical SEO, link building, and local SEO to achieve your goals.

At Simplified SEO Consulting, we understand the intricacies of law firm SEO. We recognize that your practice is unique, and your SEO strategy should reflect that. Our individualized approach ensures that your firm not only stands out but thrives in the digital landscape, connecting you with clients who seek your expertise. It’s not just about SEO; it’s about your journey to success in the digital age.

Experience the Best SEO for Law Firms with Simplified SEO Consulting

If you’re a personal injury lawyer who wants to attract more clients in your area, don’t miss out on the opportunity to use Local SEO to your advantage. By ensuring that your law firm ranks high in local search results, you can stand out and make it easy for potential clients to find you. Follow these simple steps to take your personal injury law practice to the next level with best SEO techniques!

  1. Schedule a consultation here.
  2. Meet with one of our great SEO Specialists.
  3. Watch your Personal Injury Law Firm grow!
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Does SEO Work for Law Firms? Debunking Myths and Unveiling the Truth

In today’s digital landscape, the question “Does SEO work for law firms?” holds significant implications. The realm of legal services is no longer confined to word-of-mouth referrals and traditional advertising methods. In this blog post, we’ll delve into the intricacies of SEO (Search Engine Optimization) for law firms, debunk common misconceptions, and reveal the undeniable impact that a well-executed SEO strategy can have on your legal practice’s online presence.

Understanding the Basics of SEOIcon people walking on SEO letters. Allow us to help you grow your law firm by using SEO techniques. Learn more today.

SEO is more than just a buzzword; it’s a fundamental pillar of modern digital marketing. At its core, SEO involves a series of techniques and strategies aimed at enhancing a website’s visibility on search engines like Google. When someone searches for legal services, an effective SEO strategy ensures that your law firm’s website ranks prominently on the search engine results page (SERP). This visibility is crucial because it connects potential clients with the solutions they’re seeking.

Myth #1: Legal Industry Isn’t Suited for SEO

One common misconception is that the legal field is too niche for SEO to yield significant results. However, this belief overlooks the fact that legal services are frequently sought after through online searches. Clients are now accustomed to using search engines to find answers to their legal questions, making SEO an indispensable tool for law firms to meet this demand. By targeting best keywords for lawyers related to your legal specialization, you can position your firm as a relevant and accessible resource.

Myth #2: Word of Mouth Suffices, No Need for Online Visibility

While personal recommendations remain a valuable source of referrals for law firms, the modern consumer journey has expanded beyond word of mouth. Today, clients are inclined to research extensively before making decisions. This research often involves online searches to explore legal options and gather information. A robust online presence not only supplements word-of-mouth referrals but also ensures that your firm is discoverable precisely when potential clients are actively seeking legal guidance.

The Power of Informed Decision-Making

Legal matters are intricate, and clients seek confidence in their decisions. Especially for personal injury attorneys. By providing insightful and informative content on your website, you can assist potential clients in making informed choices. Publishing blog posts, articles, and resources that address common legal concerns and explain complex concepts showcases your expertise. This, in turn, builds trust, positioning your firm as a knowledgeable authority in the legal landscape.

SEO Tailored for Law Firms: What Works

Effective SEO for law firms goes beyond generic strategies. It involves tailoring your approach to align with the unique aspects of the legal industry. Local SEO is essential, as legal services are often location-specific. Optimizing your website for location-based keywords ensures that your firm appears in local searches, attracting clients within your geographical reach. Moreover, integrating long-tail keywords that reflect your legal specialization enhances the likelihood of connecting with individuals actively seeking your specific services.

Factors Influencing SEO Success for Law Firms

Several factors contribute to the success of SEO for law firms. First and foremost, high-quality content is paramount. Crafting content that educates, informs, and addresses common legal questions not only engages your audience but also demonstrates your expertise to search engines. Additionally, building authoritative backlinks from reputable legal sources and related industries validates your firm’s credibility in the eyes of both potential clients and search algorithms. Ensuring that your website is mobile-friendly and user-focused further contributes to improved SEO rankings.

What is the best form of advertisement for a lawyer?

In the realm of legal advertising, a diversified approach yields the best results. While traditional forms of advertising such as word of mouth, referrals, and networking remain essential, the digital age has introduced new avenues. Leveraging the power of the internet through online visibility, content marketing, and strategic advertising can significantly expand your law firm’s reach and attract clients who are actively seeking your expertise. 

Do law firms need SEO?

You might be asking, do law firms need SEO to thrive in today’s competitive digital landscape. As potential clients increasingly turn to search engines to find legal services, having a robust online presence is no longer optional—it’s imperative. SEO for law firms ensures that your firm’s website appears prominently when individuals search for legal solutions, thereby increasing the likelihood of engagement and conversion. It’s not just about being visible; it’s about being the trusted solution that potential clients discover when they need it most.

Unlocking SEO’s Potential for Law Firms

In conclusion, the question “Does SEO work for law firms?” is answered with a resounding yes. A well-crafted SEO strategy tailored to the legal industry’s nuances can elevate your firm’s online visibility, credibility, and engagement. By dispelling myths and embracing the power of SEO, law firms can establish a digital footprint that resonates with clients seeking reliable legal services. Whether it’s localized SEO, informative content creation, or building authoritative connections, every aspect of SEO contributes to the growth and success of your practice in the digital age.

Are you ready to watch your law firm grow?

Drive more client traffic and cases to your firm by using Simplified SEO Consulting! We’re ready to help your personal injury law firm grow by discovering the key to online success with SEO. Don’t miss out on potential clients, follow these simple steps:

  1. Schedule a consultation here!
  2. Meet with one of our dedicated SEO Specialists. 
  3. Watch your personal injury law firm grow and reach more clients.

Other Services Simplified SEO Consulting Offers:

Simplified SEO Consulting offers a range of services to help you improve your website’s online presence. We offer Done For You SEO Services and DIY Online SEO Courses, which are customized to enhance your search engine rankings and attract your ideal clients. We also have a 12-week Done With You Intensive Program for comprehensive training. Our Content Networking service can help you boost your online presence and attract more of your ideal clients. Check out our blog for more tips and guides on SEO.

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Best Practices for Using Subheadings

A graphic of hands typing on a computer and choosing subheadings for Simplified SEO Consulting. Learn more about how we offer support with SEO for therapists & how we can support private practice websites today! 65202

Today we are covering a topic you are likely already familiar with on some level if you create content for your site. That has to do with what best practices are when it comes to using headings and subheadings throughout your pages. Your initial instinct may be to highlight the most important topics of your page. But, there are a few things to keep in mind when deciding on a specific subheading. So, let’s talk about the main three you will be!

Wait, But Why Do Headings and Subheadings Matter?

Subheadings have historically been used as an important ranking factor in search engines like Google. But, as technology has advanced, so have the factors that influence rankings. In our current day, headings no longer have to include the keywords you’d like to rank for. Search engines have reached a level of sophistication that they can better understand how to identify the main focus of a page. In some ways, one may believe that subheadings have become less important over the years. But, using each level of subheading in the correct way can still go a long way in improving your rankings.

Titles & H1’s

To start off, it is worth stressing that when it comes to using H1’s, they should be saved for the main title of your page. This is because when Google’s bots and other visitors land on your webpage, you want the topic of the page to be as clear as possible. Having more than one will dilute the focus of the page, and potentially confuse readers or web crawling robots. As a result, you may have a more difficult time ranking for more specific keywords. 

Depending on your website editor, you may or may not have the ability to edit the H1’s on your site. If you don’t see any option to adjust them, you may have to contact support for your respective editor to gain more insight. However, in most cases, H1’s will exist as the main title attribute on your page. So, if you don’t see any mention of H1’s, don’t worry! They may be hiding in plain sight. 

Best Practices for H2 Subheadings 

H2 headings are likely the main headings you will use on each page. These are the main subheadings that are used to break up content throughout your site. Using H2’s helps to improve readability for readers and Google alike. In turn, this helps call attention to important topics you want potential clients to take notice of. This may include other important NAP information or vital keywords you want to rank for. Another good way to think about using these headings is as if they were chapters in a book. Each page on your site has its own story, and these help to break up the various ideas you want to explore. 

A graphic of people typing and thinking of subheadings and other content ideas for their website. Simplified SEO Consulting can offer support with improving therapist SEO. Learn more about how we support private practice websites & SEO for psychotherapists today! 65203H2’s should be descriptive, but not overly so. It is also important to mention keyword stuffing, and how cramming in as many phrases as possible can actually harm your SEO. Google is smart, and the algorithm has come to understand when people are just trying to rank without the authority to back it up. So, it is also important to remember H2’s shouldn’t be too long. Try to keep them under a sentence or two in most cases.

Using H3 Subheadings (like this one!)

Next, we have H3 headings. These are even smaller in focus, but still have an important use in breaking up content on your site. These headings are excellent opportunities to focus on sub-points that may be used to support the topics or keywords included in your H2’s. These may include bulleted lists or other related topics. They are another great tool to add structure to your pages. Yet, it should still be noted that there are no hard-set rules in place for how you should make use of these subheadings.

At the End of the Day, Headings and Subheadings Are Invaluable 

Headings have still stood the test of time. While there are many other ways to rank for keywords these days, these elements continue to be used on any website with text-based content. They help to show search engines and visitors what the focus of a page is, and can help improve rankings when paired with intentional keyword management. While headings may not be as important for keyword rankings, they still help improve readability and serve an invaluable purpose.

In addition to the three main subheadings described in this blog, there are actually more that I didn’t cover! It is possible to use smaller headings going all the way up to H8 or H9, but access to this level of focus may not be available to you depending on the website editor you’re using. Google focuses mainly on H1’s, H2’s, and H3’s, leaving the other subheading options up to your description as to how you apply them throughout your site. Website editors often offer a variety of native SEO tools. So, learning to make the most of them will go a long way in structuring your website. 

Checking Headings and the Health of your site 

Two individuals point to a computer as they discuss content on their website. Learn more about how Simplified SEO Consulting can support private practice websites by improving SEO for therapists. Learn more about improving SEO for private practices by contacting our team today! 65202One useful tool that can help you confirm your H1’s, along with any other of the subheadings mentioned, is the WAVE Accessibility Evaluation Tool. It scans the URL you want to search and tells you helpful information about the page including the different headings/subheadings included, structural elements of the page, and potential errors. Running your pages through this tool can help you better understand what Google’s bots see when viewing your page. By using this tool, you can address any issues that may affect your site, and confirm that your headings are in fact H1’s, H2’s, H3’s, or any other subheading you may find yourself using. 

Closing thoughts

Headings are a necessity for any site with content that hopes to rank well on Google. They have changed over time, but remain an important part of the structure that helps visitors find the answers they need in a timely, efficient way. Understanding this can help your site thrive and better adapt as best practices change over time.

Begin SEO Services with Simplified SEO Consulting

Our team of trained SEO specialists offers technical and on-page SEO support. We can help you better understand how to incorporate subheadings into your site. We offer both Done For You and Done With You SEO services. To start your SEO journey, please follow these simple steps:

  1. Book a free consultation
  2. Meet with an SEO specialist
  3. Start improving the structure of your site!

Other Services Offered with Simplified SEO Consulting 

Our team is happy to support you in improving the health of your site. But, this isn’t the only service we offer. Other SEO services include our DIY Online SEO Courses, Done For You SEO services, and a Done With You 12-week Intensive SEO program. Feel free to visit our blog to learn more today!

Photo of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support, often going the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

 

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Incorporating SEO keywords

Incorporating SEO keywords

You know you need to incorporate SEO keywords into your copy, but it feels so clunky and awkward. You’ve done SEO keyword research and have come up with what you want to rank for but are struggling to add those keywords in a way that flows and makes sense.

 

Copywriting for SEO doesn’t have to be difficult! I personally love the puzzle of adding keywords to my blog posts. As a mental health SEO copywriter at Simplified SEO Consulting, I have three tips for you as you work to add SEO keywords to your private practice website.

Write from the heart, use keywords later.

image of a person on a computer using SEO keywords in their copywriting

Writing with SEO in mind is important. However, if you want to reach your ideal clients for your private practice, copywriting which is authentic to you is even more important. You know your clients’ challenges and what they are facing. Pretend like you’re talking directly to someone you’re working with and write out what you want them to hear from you. Being honest and sincere is powerful.

While SEO copywriting can get people on your page, there isn’t a point unless those clicks convert to new clients. This is w

here writing from the heart comes in. Search engine optimization for psychotherapists can help you get more clients, but only if your content resonates with the people who land on your page.

Give yourself a day to reset your brain.

image of a confused brain trying to figure out which seo keywords to use

Writing from the heart is only the first step in incorporating SEO keywords naturally into your content. I find it helpful to write a blog post or webpage and then put it down for a day. Come back to it and find those places you can “sneak” in keywords. Switching up counseling and therapy for example can help you rank for both words! Your copy CAN have flow and style while still having great SEO. Sometimes you just need to get your brain out of therapist mode and into SEO mode. Think about what your ideal client might be typing into Google to find the help they are looking for. Put yourself in their shoes and remember that incorporating keywords into your copy and content is truly helping your ideal client. Perhaps they’re not ready for therapy yet, but are looking for a blog post that resonates. That is powerful!

Approach SEO keywords as a puzzle.

My personal favorite way to incorporate SEO keywords while copywriting is to approach it as a puzzle. Make it a word game where you try and fit in keywords wherever you can. When you approach it as a game and not a chore, that mindset shift makes a big difference in how frustrated you may get. I love the challenge of using as many keywords as possible, while still having the style and flow that I desire. There are so many words associated with counseling, see how many you can use! You likely enjoy word games (have you started playing Wordle yet, or is it just blowing up your Facebook feed?) so make SEO optimization simply another fun game to play!

Consider copywriting for SEO with Simplified SEO Consulting!

If you’re still struggling with incorporating keywords into your web content, it might be time to consider SEO copywriting from Simplified SEO Consulting. Our mental health SEO specialists love taking your words and optimizing them for SEO. If you don’t have the capacity to put words to a computer screen, fret not! We’ve got you covered at our SEO consulting firm specializing in SEO for therapists, psychiatrists & other mental health professionals. We love writing for mental health professionals like you.

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On-Page Optimization: Tips and Tricks for SLP Websites

As a speech language pathologist, you understand the importance of providing valuable information to your patients and their families. However, if your website isn’t optimized properly, it may not reach its full potential in terms of attracting new clients. On-page optimization is a critical component of any SEO strategy, and it involves making changes to your website that will help it rank higher in search engine results. In this article, we’ll discuss some on-page optimization tips and tricks for SLP websites.

What is On-Page SEO?

On-Page SEO refers to optimizing individual web pages to rank higher in search engines. Think of it as a house’s foundation – without it, the house (website) won’t stand. On-Page SEO factors include content quality, keyword usage, and technical aspects like meta tags and internal links. The goal is to make it easy for search engines to understand and crawl your site. By focusing on On-Page SEO, you improve the user experience and increase your website’s chances of ranking higher in search engine results pages (SERPs).

Optimizing the core pages of your website is like creating a solid foundation for a house. It’s essential for a stable structure. While other SEO techniques are important, such as blogging, local SEO, and backlinks, they are like the building itself. Without a strong foundation, the structure won’t be as secure or long-lasting. On-page optimization lays the groundwork for all other SEO efforts, allowing you to build upon a sturdy and reliable foundation. It’s like constructing a home, starting with a strong foundation to ensure the longevity and stability of the building.

Use Subheadings to Organize Your ContentScreen shot of a blog post we've written pointing to H2, H3 and H4 level headings to demonstrate how we use higher level headings to make main points and for keyword placement

Using subheadings effectively benefits SEO by making content easier to read and understand. Organizing content with subheadings also helps search engines to understand the main topics of the page. This can lead to higher search rankings and increased visibility. Properly using subheadings also breaks up long blocks of text, making the content more visually appealing. Subheadings also allow users to quickly find the information they are looking for.

Interweave Keywords Naturally

When optimizing your website for search engines, one important factor is incorporating keywords naturally into your content. This means using relevant keywords throughout your website’s pages and blog posts in a way that feels natural and informative to readers.

However, it’s important not to overdo it with keywords or engage in “keyword stuffing,” as this can actually hurt your website’s SEO. Instead, aim to use keywords in a way that enhances the user experience and provides value to readers.

Remember, the ultimate goal of on-page optimization is to create a website that is both user-friendly and search engine-friendly. By interweaving keywords naturally into your content and optimizing other on-page elements, you can help improve your website’s ranking and attract more clients to your private practice.Keep Readability in Mind

When it comes to on-page optimization, readability is a crucial factor. Your website’s visitors need to be able to easily digest your content. Keep your language simple and avoid using too many technical terms or jargon.

To enhance readability, use short paragraphs and sentences. It’s easier for people to follow content that is broken up into small, digestible chunks. Additionally, use bullet points and numbered lists where possible. These tools are great for organizing information in a way that is easily understood.

Optimize Your Meta Descriptions

Meta descriptions are a crucial aspect of on-page optimization that is often overlooked. These descriptions provide a brief summary of the content on a webpage and appear in search engine results. By writing compelling meta descriptions that accurately reflect the content of the page, you can entice potential clients to click on your website.

When creating meta descriptions, aim for 150-155 characters in length, as this is the typical limit for most search engines. Sometimes they’ll include upo to 160 characters, but I usually aim for 150-155 to be safe. Including your primary keyword in the meta description can also improve your website’s ranking for that keyword. However, it’s important to avoid keyword stuffing and make sure the description flows naturally and is easy to read. Finally, don’t forget to write unique meta descriptions for each page of your website, as this can improve the overall user experience and make your website more appealing to search engines.

Photo of an SLP providing speech therapy to a young boy. This represents games they might play and a photo an SLP might include on their private practice website. For SEO purposes, it's important to condense photos like I did with this one and choose photos that represent the thing you are discussing such as how this one represents a photo an SLP might actually use on their website and is placed in the blog post where I'm discussing photo optimization for SEO.Optimize Photos on Your Website

Optimizing photos is an important part of on-page optimization for SLP websites. High-quality photos can enhance the visual appeal of your website and provide additional context to your content. However, it is essential to keep in mind that large, uncompressed images can slow down your website’s loading time, which can negatively impact your SEO. Therefore, it is crucial to compress your images to an appropriate size without compromising their quality. My favorite tool for this is tinypng.com. Compressing images will help your website load faster, which can lead to better user experience and ultimately better rankings on search engine results pages.

In addition to compressing your images, it is also important to optimize the alt text and file name of your photos. Alt text is a brief description of the image that appears when the image cannot be displayed. It not only helps visually impaired users but also provides additional context for search engines. Therefore, it is helpful to include relevant keywords in your alt text and file name. For example, instead of naming a photo “IMG_12345,” you can rename it to “Speech Therapy Session with Child” and include alt text that describes the image in more detail.

Including photos of local places is another effective way to optimize your photos. This can include photos of your office, the surrounding area, or even popular landmarks in your city. By including local photos on your website, you can make your website more relevant to your local audience and improve your chances of appearing in local search results. Additionally, local photos can help establish a personal connection with potential clients and make them feel more comfortable reaching out to you for services.

Use Internal LinksPhoto of pins linked together with colored threads representing how internal links connect pages of a private practice website. For example a single blog post an SLP writes might connect to three related blog posts in a series, two service pages, the home page of their private practice website and a "contact my office" page.

Including internal links is an important on-page SEO strategy that can benefit speech therapists in private practice who want to improve their website’s ranking. Internal links are hyperlinks that connect one page on your website to another page on the same website. By including internal links in your content, you can make it easier for your website visitors to navigate your site and find the information they need. Additionally, internal linking can help search engine crawlers understand the structure of your website and prioritize your most important pages.

When creating internal links, be sure to use descriptive anchor text that gives users an idea of what they will find when they click the link. For example, instead of using generic anchor text like “click here,” use something more specific like “learn more about our speech therapy services.” It’s also important to use internal links sparingly and only when they make sense in the context of your content. Avoid stuffing your content with unnecessary links, as this can come across as spammy and harm your SEO efforts.

In addition to improving navigation and search engine rankings, internal linking can also help you promote your services and build your brand. Consider linking to your most popular services pages, blog posts, and testimonials from other happy clients. You can also include internal links to pages that feature local events or attractions, which can help establish your practice as an active and engaged member of the community.

On-Page SEO is Time Consuming, but Important

On-page optimization is an important part of any SEO strategy. I feel like it’s one other SEO companies often skip. Why? Because it’s time consuming. And that means it’s expensive if you’re outsourcing. And while you 110% can learn to do this, it can take time to perfect. So a lot of SEO companies kind of glaze over this part of the optimizing process. But that’s a huge mistake. And therefore a bit part of why we get such great results at Simplified SEO Consulting.

I do think overall more private practices are starting to do on-page optimization as the field is getting more competitive in relation to SEO. But that just means it’s more important than ever that at least the core pages of your private practice website are well optimized for search engines.

Feeling Overwhelmed Optimizing Your Website?

Our team would love to help. We offer a wide range of resources and SEO services to help private practice owners. You can start with reading more about our SEO Services for SLPs in private practice or read more of our blog posts. Or, you can go ahead and take the next step to purchase one of our DIY courses, join our small group intensive program or apply to speak directly with one of our SEO Specialists about our other SEO services.

About the Author

Jessica Tappana is the founder and CEO of Simplified SEO Consulting. When she taught herself SEO to grow her own private practice (psychotherapy, not speech therapy), peers started asking her for help. She jokes that she “accidentally” started Simplified SEO Consulting by helping those colleagues. Eventually, it became clear that this was it’s own thing so she got an LLC and started hiring some help. She is still actively involved in the daily operations, but has a Chief Operating Officer who runs most of our core programs supporting a small but very mighty team of SEO Specialists doing incredible work for private practices throughout the English Speaking world!

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What Questions Should I Ask an SEO Specialist Before Hiring Them?

So, you have heard as a private practice owner, you should invest in SEO. It’s the newer wave of marketing for therapists and seems like the perfect solution to getting consistent traffic. The only problem is, you don’t have time to learn and you don’t know what you should be looking for. I mean, did we even cover this in graduate school? What questions should I ask an SEO specialist before hiring them anyway?

Oftentimes, private practice owners want to do what is the best marketing-wise for their practice, but don’t know where to begin. This can add stress to your life and create a financial burden if it ends up being the wrong service for you. As mental health SEO specialists, we strive to make choosing an SEO company easy for you. Therefore, we have compiled a list of helpful questions to ask the potential SEO companies that will help give you the best results. You don’t need to know everything about SEO to ask the right questions about your needs. If you find yourself asking “what questions should I ask an SEO specialist before hiring them to optimize my site”? this blog is for you!

What Questions Should I Ask an SEO Specialist Before HiringThem to Optimize My Site?

Credibility

Animated woman with red hair against teal and yellow background. SEO help for therapists matters to your brand, but can be stressful. How do you know " what questions should i ask an seo specialist before hiring them to optimize my site?", we are here to help you if you're looking for monthly SEO here!

Strategy

Additional Services

Blocks with question marks stacked up. If you're in search of therapist SEO, we can help you understand what questions should i ask an seo specialist before hiring them to optimize my site? See what is the best for your journey. We specialize in marketing for therapists and are here for you!

Packages and Options

Things for You to Consider Before

 Investing in SEO

What You Need to Watch Out for 

  • People guaranteeing results 
  • Dazzling presentations with no substance 
  • Assuming the company knows best, without doing your own research 
  • Beware If your data and traffic are fluctuating and it’s not due to googles algorithm 
  • Sudden growth can be a sign of black hat SEO and this can harm your results. 

Finding the best-fit matters! 

As mental health professionals and mental health SEO specialists, we know that investing in a website and SEO is a huge time and money investment. You’re here to get your ideal clients and we want to make sure that you’re getting the best support possible. If you’re interested in finding support for you and your practice, we would be happy to help you understand more about what questions should I ask an SEO specialist before hiring them to optimize my site? Begin your journey today!

Get Started with Your SEO Journey!

If you’re wondering how our services fit you, let’s have a consultation and see. Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps: 

  1. Schedule a consult with our Client Success Specialist or Consult Team  
  2. Learn more about our wonderful team of SEO Specialists. 
  3. Begin finding the best SEO company for you and find your people 

Other Services offered by Simplified SEO Consulting     

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today! 

About the Author: 

As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin SEO services then get in touch and schedule your free consultation today!  

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is actively seeing clients in practice as part of her practicum. Currently, she serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix. If you’re ready to see how Simplified can serve you, schedule your next consultation with Jasmine and see how she can support your business needs! 

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On-Page Vs. Off-Page SEO

When it comes to the SEO of your site, there are many ranking factors that Google takes into account when determining how it’s ranking both on and off-page. Some of these on-page factors include the things visitors may see when they visit our site. This might include the content of the page itself, the photos used, or the targeted keywords.A tablet rests on a table with the word SEO and multiple graphics. Learn about our off page seo checklist, and how to we can help with off page optimization.

Google puts a great deal of weight on these things since anyone visiting your site will see them. So, they want that content to be the highest quality possible! But, did you know that many important ranking factors hide behind the scenes? We refer to these factors as “off-page SEO.” Today, we are going to cover some of the main differences between on-page and off-page SEO.

Defining Off-Page SEO

Like how on-page SEO elements concern the pages themselves, the off-page elements are found elsewhere! Off-page SEO can be defined as the tactics you use to improve your rankings that don’t take place on your website. There are many ways to do this, some of which you might already be using right now! 

We spend a lot of time talking about On-Page SEO which is all of the changes you can make on your website. We do this, because we think it’s really important to have great On-Page SEO so Google knows exactly what your website is about. But a solid Off-Page SEO strategy can take your SEO to the next level because it builds trust in your website. It helps search engines know that your website is the real deal, that it’s a worthwhile site.

So, in summary: On-Page SEO refers to changes you make on your site to help your page rank better and Off-Page SEO is anything that happens off your website that helps improve your rankings. On-Page SEO tells Google what to rank your site for and Off-Page SEO convinces people that your site is trustworthy.

Off-Page SEO & Technical SEO

Recognizing off-page SEO can be tricky at times. Especially when talking about technical SEO. Technical SEO involves other changes made behind the scenes. This might include improving the loading speed or security of your website. These things are not exactly “on” the page, so they must count as off-page SEO elements, right? Not exactly. These are still technical parts of SEO, which make up their own category. In truth, technical SEO deserves its own blog topic. So for now, let’s return to off-page SEO and some of the best ways to improve it! 

Common Off-Page SEO Tactics

An array of pins are connected by multicolored string. This could represent the connections made through off page optimization. Learn more about on page and off page SEO, and our off page SEO checklist.

There are many strategies you can use depending on what your service offers, and your unique strengths. But, a common tactic used is guest blogging on another site or hosting/guest appearing on a podcast. By working with another site or site owner, you can help increase the traffic your site receives by showing your content to a brand new audience. This creates a chance to build quality backlinks to your site, helping improve the authority of your domain.

This is also true for social media posts! Using social media can help you cultivate an audience, potentially improve rankings (link to blog), and connect with potential clients. When used well, it can act as an extension of your site. It could serve as a place to post updates and create unique content for your target audience. Who knows, a post could even go viral on a nationwide scale and create new links! Using off-page SEO strategies such as these helps to build brand recognition, trust with Google, and high-quality backlinks.

The Importance Of Backlinks

Backlinks are often referenced in blogs, and I’m glad they are! Building a library of quality backlinks is not an easy feat. It is something that has to build over time. Due to this, finding the opportunities to link your content to other reputable sites can quickly become an important part of your long-term SEO strategy. The more links you gain from reputable sites, directories, and other listings, the more Google will recognize your practice as an authority figure. This isn’t something easily accomplished. So, we created a comprehensive guide to earning backlinks to help! Speaking of important parts, let’s also talk about Google My Business.

NAP Information & Consistent Mentions

Off-page SEO isn’t just about backlinks. Sometimes, it helps for your business to be mentioned or listed across the web even if you don’t get a backlink to your website. For example if a really credible, national newspaper interviews you and doesn’t link to your website you may feel disappointed you didn’t get a backlink.  And your disappointment makes sense, because that would’ve been a great, high quality backlink. However, it still helps your SEO. Why? Because when Google scans that article it is probably smart enough to figure out they’re talking about your business and therefore it still gives you credibility!

One part of all this that’s especially important is your “NAP” information. “NAP” just means name, address and phone number. When Google sees this information showing up consistently various place on the web, it helps Google trust that you’re a real business and that really is your name, address and phone number.  So, that information showing up with or without a backlink is helpful. Directories and other resource lists are common places for this information to appear.

Social Media as Off-Page SEO

While Google has gone back and forth in their guidance about how important Social Media is for SEO, there does appear to be a correlation between social media and great rankings. For this reason, it’s worth mentioning Social Media when we’re talking about Off-Page SEO.  Having a strong social media presence means there is more information about your business out there on the web for people (and search engines!) to take note of. It also appears to be helpful to have “social shares” where your website content is shared on Social Media.  Lastly, Social Media helps by sending people to your website and if they like what they see (measured by things like staying on your site for a while and looking at multiple pages), that can signal to search engines that your content is great even if they didn’t come directly from a search engine.

Google My Business & Bing Places for Business

Google My Business (GMB) is also an important part of Off-Page SEO if you want to rank well on Google…and you do want to rank well on Google. In fact, GMB is such a great way to support your SEO  that we’ll get more in depth about that in a minute. But it’s good to know that Bing has a similar service with Bing Places for Business and we recommend checking that out as well.

The Importance Of Google My Business to Off-Page SEO

As you can imagine from the name, Google My Business (GMB) is another very important part of off-page SEO. It allows Google to provide helpful information about your practice for potential clients. 

Some of this helpful info includes:

A screenshot of the Google My Business app for Simplified SEO Consulting. Learn about on page and off page SEO, and how we can help with off page optimization.

The only catch is you have to provide this information. A healthy, optimized profile can help you reach a wider audience, and help establish trust with Google. This free tool also provides useful analytics that can help you assess the health of your site. Some of these analytics include engagement, the number of clicks and calls you receive, and how many times you show up in the search results. 

Improving your Google My Business profile can only help improve your off-page SEO. Creating an account helps improve your search rankings, depending on how well you optimize your business listing. Ensuring the name, address, and phone number of your practice are consistent on GMB and anywhere other than your site is also worth mentioning, but covering the importance of NAP deserves its own blog. Our team has taken a deep dive into GMB if you would like to learn more!

One last note, reviews

Another great part of Google My Business is how it can be used to read the reviews customers leave. While it may not be something that is focused on a great deal, reviews still carry weight with Google. We understand that due to the nature of work done in this field, asking for reviews may not be appropriate or ethical practice. As a result, we encourage you to use your own discretion and make the best ethical choice for the long-term health of your site.

Closing Thoughts 

As you can see, there are many ways one can work to improve their SEO without even touching your website. But, the best SEO strategy will involve both online page and off-page SEO optimization, as well as aspects of technical SEO as they pertain to your site.  

Need Support for On-Page SEO?

Our trained SEO specialists are skilled at on-page SEO and would love to help provide support to improve off-page elements as well. To start SEO services with Simplified SEO Consulting, please follow these simple steps:

  1. Book a free consult 
  2. Meet with an SEO specialist 
  3. Start improving your site’s SEO!

Other Services Offered by Simplified SEO Consulting 

Simplified SEO Consulting offers multiple SEO services to help meet the unique needs of your website. Our services include DIY Online SEO Courses, Done For You SEO services, and our Done With You 12-week SEO intensive program. For more helpful info, please visit our blog!

Photo of Sterling, an SEO Specialist at Simplified SEO Consulting that specializes in all things technical SEO!About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues.  He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support, often going the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

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SEO and the Summer Slowdown

It’s the middle of summer, and for many of my SEO clients, that means a sudden decrease in calls. That can be pretty frightening, especially if you weren’t expecting it. But, during the summer we typically see fewer people searching for mental health services. This could be due to a variety of reasons, but the most probable include summer activities, vacations, and an all-around relaxed pace of life for a couple of months. 

That being said, you’re still working and looking to attract your ideal client on Google, so you may be wondering; “what can I do to boost my SEO during my downtime?” Today, I wanted to take a moment and share 5 things you can do to boost your SEO this summer. 

5 Ways to Boost Your SEO During the Summer Slowdown:

man in headphones works on his laptop at a park. He learns about optimizing his private practice website from an SEO specialist with Simplified SEO Consulting who specializes in SEO for therapists

Update your Google My Business Listing

If you have a physical address I highly recommend using this time to make sure the information on your Google My Business Listing is current. Just like your website, Google ranks businesses with current listings higher. So, it’s important to check on your listening from time to time. 

There are a lot of things that go into updating your Google My Business Listings but perhaps the most important is checking that the address, hours, phone number you have listed is current. Also, add photos of your practice and If you want bonus points, post on your profile frequently. Lastly, don’t forget to respond to any review, question, or comment within 24 business hours. 

Want to learn more about Google My Business? Check out our Blog: A Deep Dive Into Google My Business

Make sure your website’s footer includes your name, address, and phone number. 

One of the first things I suggest all my clients do is take care of adding their NAP to their footer. No, they don’t actually get to sleep… bummer, right?! In the wonderful world of SEO, NAP refers to name, address, and phone number. Listing your NAP on your footer boosts your credibility in the eyes of Google. The benefit of adding it to your footer is that it will then be visible, no matter what page a client is on. 

Bonus: Make sure this information is congruent on any site Google may pull from. This includes Google My Business, directory listings, and more. 

Blog

woman in a floppy hat works on her laptop by the pool during the Summer slow down. She learns SEO for therapists with an SEO specialist at Simplified SEO Consulting

I imagine some of you have gotten to this part of my blog post and are rolling your eyes. I get it. Not everyone enjoys blogging (no matter how much I wish that weren’t true). Sorry to tell you, getting new and relevant content posted on your website is important. It keeps things current and let’s face it, Google likes it. 

But, here’s the catch. I don’t want you to blog just because Google likes it. Blogging can be very beneficial to your clients and prospective clients as well. Try to look at blogging as a way to destigmatize mental health. It gives people actionable tips for improving their wellbeing and valuable information. Furthermore, I’ve had many therapists who have shared their blog posts with their current clients between sessions so they can continue working on their therapeutic goals.

Here is our comprehensive guide to blogging. Check it out! 

Build Backlinks

We talk a lot about increasing your credibility on Google. In fact, all my earlier tips are designed to do so. One crucial way you can do this is to build backlinks. If you’re not sure what a backlink is, it’s when another website points (links to) your website’s URL. A backlink builds credibility because it essentially acts as a vote of confidence showing that the referring domain sees you as a reliable source. 

There are lots of ways you can go about getting backlinks to your websites. One thing I want you to know is paying for backlinks is against Google’s terms of service and it can be detrimental to your SEO. 

Here are some ways to build backlinks and boost your SEO:

  • Get on therapist directories
  • Get on resource lists
  • Guest blog for other therapists or helping professionals
  • Be a source for media outlets
  • Job listings
  • Public speaking announcements
  • Donation lists

Curious to learn more about backlinks? We have options! Take our Building Backlinks e-course. Or, check out our comprehensive guide to backlinks blog.

Brainstorm new SEO ideas

The last thing I recommend you do is brainstorm new SEO ideas. I want you to think about new ways to reach your ideal clients and meet the needs of your private practice. Some things I encourage you to keep in mind are:

  • Which therapists do you want to fill?
  • What services do you want to promote via SEO?
  • Are there any services you’re offering or diagnoses you’re frequently treating that you don’t have a service page for?
  • What are your ideal client’s pain points? Have you addressed these in your copy or blog posts?

Final Thoughts on SEO and the Summer Slowdown

woman sits on a bench working on private practice SEO on her laptop. She learns how to get to the top of google from an SEO specialist at Simplified SEO who specializes in SEO for therapists.

I totally understand that going through a slow time may be frustrating as a private practice owner. But, it gives you a unique opportunity to work on your SEO so you can reach your ideal clients easier. I encourage you to use this time to do any or all of the things I mentioned above to lay the foundation for SEO success during the rest of the year.

If you’re feeling overwhelmed by these to-dos, please reach out to us for a free consultation. We offer a variety of SEO options designed to meet the needs of private practice therapists. When you meet with a member of our team during your consultation we can discuss your goals for success and our SEO service offerings, training, and e-courses. Don’t wait to work on SEO! The sooner you get started, the sooner you can begin to reach your ideal clients on Google. 

To begin optimizing your therapy website follow these steps:

  1. Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our SEO services and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

About the Author:

Cory Moss is a Simplified SEO specialist & our Content Specialist based in the Kansas City metro area. She specializes in working on readability for therapist websites. She really enjoys helping her clients get to the top of Google and attract their ideal clients.  Cory is great at speaking to clients about their dream practice and figuring out exactly what content on their website will help them reach those goals. She enjoys helping people learn about SEO and watching how people can improve their optimizing over time!

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Our 2021 Free Keyword Research Guide

One of the  first questions you likely have when you’re learning to optimize your private practice website is where to search for keywords. It’s hard to know what people are actually looking for. After a quick Google search, you have probably realized that are TONS of keyword tools out there. But, you’re not ready to pay for them, so now you need to know what free options are out there. We get it! After all, that’s where we were at the beginning of our SEO journey too. So, today we will discuss some great free keyword research tools and give you some helpful hints on where to begin when searching for keywords that fit your practice.

Why do Keyword Research:

photo of an ambiguous women doing a google search on her laptop and phone. This represents the power of keyword research and working on your private practice website SEO

If you’re new to SEO keyword research may be intimidating and time-consuming. So you may be wondering, why bother? Well simply put, SEO tells you what words, phrases, and questions people are searching for on Google. So this tells you what to target on your page. We infuse keyword research into all parts of our work including meta descriptions, alt text, photo titles, the copy, page title, subheadings, and more. Basically, keyword research provides us a foundation for our work as SEO specialists.

Free Keyword Research Options:

Look at Your Intake Paperwork

If you’re just getting started, the best place to begin is your intake paperwork. Look at the issues your clients are presenting with. Note the language they’re using. What pain points are they writing down. Anxiety? Depression? Sadness? Stress? Make a list of these terms… they will come in handy later, I promise.

Use Google’s “People Also Ask:” Feature

infographic that says #keywords and the words concept, seo, web, sem, words, and content. Work with an SEO specialist at Simplified SEO ConsultingNext, do a quick Google search for the terms your clients are using. Scroll down to the bottom of the page, there you’ll notice Google has provided you with a list of other related searches, these are keywords. Write those down too!

As an example, I searched for “free keyword research tools.” At the bottom of Google, they gave me a list under the heading “people also asked” where they listed related terms that include “best keyword tool, keyword planner, and SEO keywords.”

Google Adwords Planner

If you’ve read our blogs, you likely know there’s a distinct difference between SEO or SEM (like Google AdWords). So, while we do not personally use this tool as SEO consultants, we do recognize its value when choosing keywords to optimize for. Specifically, the thing we’d suggest paying most attention to is the search volume in your area.

Click here to access the Keyword Planner

Google Trends

Google trends is a super cool tool that shows you what keywords people are searching for in your area. You can use google trends to compare keywords and see how keywords change based on major events in the area you’re searching for (like coronavirus for example).  This is especially helpful if you’re writing timely blogs about things that are currently in the news and want to see what terms people are using right now.

Click here to visit Google Trends

Ubersuggest

We love Neil Patel’s Ubersuggest free (as of June 2021) keyword tool! This tool will give you a few crucial pieces of SEO information. It provides a domain overview, other top SEO pages, keyword suggestions, content suggestions, and backlink information. It’s a wonderful place to begin your keyword research.

Click to visit Ubersuggest

Semrush

Semrish’s free keyword magic tool. This tool is a simple yet detailed way to search for keywords. The free version (there’s a paid one too) gives you twelve searches per day. You can see how your intended keyword performs as well as related keywords you may want to consider tracking.

Click here for Semrush

Moz

The free version of Moz is very similar to Semrush and Ubersuggest. Here you can search for an intended keyword and get suggestions and understand the search volume and keyword difficulty. Another cool feature, they give you a “priority score ranking between 1-100 so you can see how important this term is to target.

Click for the Moz keyword tool

Wordstream

Wordstream offers a free search option. One cool factor that we like about this tool is it allows you to search by location so you can see how keywords are performing state by state. You can also enter websites’ URLs to compare how they perform SEO/SEM wise in a side-by-side comparison.

Click here to visit Wordstream

Answer the Public

Want to know what phrases your ideal clients are searching for? Well, look no further than answer the public. This website will also you to type in a phrase or word like search engine optimization for example and it will spit out a list of search queries relating to that term.

But beware, the free version only allows you to do two searches per day. Also, don’t try using your phone on WiFi to search, it won’t let you… we’ve tried.

Click here to use Answer the Public

YouTube Autocomplete

On YouTube, you can begin to type in a word or phrase and see what pops up as a suggestion. For example, go to YouTube and type in counseling, do you see what it suggests? Those are things you may want to consider targeting or at least blogging or vlogging on.

Want more help? We’ve got you covered!

Feeling perplexed about keyword research and don’t know where to begin? Don’t have the time to invest in this endeavor?

We get it. It can feel like a lot. But, we’re here to help. As skilled SEO specialists, we’ve done a lot of keyword research. Plus, we all have a background in mental health to draw upon. So, this translates into choosing great keywords to target on your private practice website. If you’re ready to begin optimizing your website and getting to the top of Google, we would love to speak with you.

photo of a keyword and blocks with the letters SEO on them. Work with an SEO consultant at Simplified SEO who Google search | keyword research | get to the top of google | SEO for therapists | SEO for mental health professionals | SEO specialists | Simplified SEO Consulting in SEO for therapists

To begin optimizing your therapy website follow these steps:

  1. Make an appointment for a free 30-minute consultation with a member of the Simplified SEO Consulting team
  2. Learn more about our packages and training opportunities
  3. Start optimizing your webpage and watch your site rank better on Google!

About the Author:

Cory Moss is a Simplified SEO specialist based in Kansas City. She specializes in working on readability for therapist websites. She really enjoys helping her clients get to the top of Google and attract their ideal clients.

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