2 Sections to Include on Most Pages of Your Website for SEO
There are two important sections to include on most pages of your website. When we are optimizing your pages at Simplified SEO Consulting, we will add these to all service pages and all blog posts, and we’ll talk about incorporating elements of them on almost any other page of your site. These two sections are:
A Direct Call to Action Section
A lot of therapists include lots and lots of fun content about why depression stinks, and how you really want to feel better from depression, and how counseling can help with depression. However, we often to include some sort of call to action to encourage people to take the next step from reading and digesting this information to actually acting. For example, at the bottom of a page about depression counseling, I would encourage you to have a direct call to action that says: “Begin depression counseling in Tulsa, Oklahoma.” This should be in an H2 subheading.
Two Benefits of a Call to Action Section
It is really important to have a section with a very direct call to action.
First of all, you’re able to use some great keywords in a subheading. For example, take the above example of a section titled, “Begin Depression Counseling in Tulsa, OK.” You now have ‘depression counseling’ and you have ‘Tulsa, Oklahoma’ in a higher level (H2) subheading. Those are great keywords and Google assume they’re important since they’re in a subheading. The second benefit is it tells the client directly what to do. You’re very simply spelling out the steps that they need to take to begin depression counseling.
Example of a Call to Action
You don’t have to keep living with these symptoms, when you’re ready to get started, we’re ready to get started! Here are the steps you need to take:
- First, contact us through our website – here you will include a direct link to your contact page.
- Next, it is to meet with one of our caring therapists – include an internal link to your therapists page.
- Then, it’s time to begin healing – Or whatever the outcome is going to be-no link, just paint a picture of the outcome.
Other Mental Health Services Section
Another addition you can include on many of your website pages is a small section at the bottom of the page called ‘Other Services’. So, you might say: “Other mental health services offered by ABC Counseling Center,” or something like that. I recommend including this on all of your service pages and on many blog posts as well. For example, we’ll have a paragraph mentioning that we know that mental health is complicated, so depression counseling isn’t the only thing that we do at ABC Counseling. We also offer anxiety treatment, common meditation training, couples counseling, etc. Then, you can include an internal link back to each of those services.
The main purpose of this section is that it gives you a bunch of internal links. These internal links are really good for SEO. However, it also has the added benefit of potentially encouraging people to check out other pages on your website, which decreases your bounce rate and tells Google that people must find this website valuable.
SEO Services for Therapists & Mental Health Professionals
Simplified SEO Consulting provides SEO services for therapists. We offer “Done for You” monthly SEO packages where we optimize several pages each month for you as well as SEO Training services. We believe in going really in doing in depth SEO Services that truly work. If you are a mental health provider and are ready to get your page too the top of Google, schedule your free 30 minute consultation today! We’ll answer any questions you have and see if any of our SEO Services might be a good fit for your practice.