I guess because I’m the SEO guru, when I start talking about blog posts, people assume they’re just to help you rank better on Google. In fact, I’ve had many private practice owners say, “Nobody will ever read my blog posts anyway.”
Talk like that breaks my heart!
The truth is, I see blog posts as a way we can better serve our clients! In fact,
3 Important Reasons to Write Blog Posts That Aren’t Directly Related to SEO
Yes, consistency in blogging is important for SEO…but that doesn’t mean your blog posts are ONLY for SEO.
Yes, writing regular blog posts helps with SEO. But it does so much more! Here are three MORE reasons to write blog posts!
Blog post use #1: To help current clients
I’ve written many blog posts that even 2+ years later I still assign as “homework” for my clients. In other words, I try to write blog posts about topics that really matter to my clients! My old rule of thumb was that if I had the same conversation with more than 2 clients in a day, I needed a blog post on that topic. So, I have blog posts on how to talk to someone about your sexual assault, how to validate your teenager, what to do if you wake up from a nightmare, basic sleep hygiene and SO MANY OTHERS. These are topics that I wrote about to genuinely help my clients!
Blog post use #2: To help potential clients
I feel like Danica addressed this one well in her recent blog post. She talked about choosing blog post topics that are timely for where you clients are in that moment. Remember in January when I wrote a blog post on setting realistic marketing goals for 2020? That was timed so it could really meet business owners where they were in that moment. Maybe for February you’re going to write one on 3 tips for surviving Valentine’s Day when you’re single. Or in May you’ll write one for coping with grief around Mother’s Day when you’re mother has passed away. Again, truly helpful blog post topics.
Blog Post use #3: To help people who will never come through your doors
The truth is that the blog posts on my private practice website reach people all over the world. I can tell from Google Analytics that there are a LOT of people finding my blog posts around the world thanks to our excellent SEO. Those people are reading my posts, and I hope they’re finding something helpful in there. I like to think that these tips I’m giving out are truly helping people all over who aren’t anywhere near Missouri and therefore will never be my counseling client. But I’ve expanded my impact just by writing those blog posts…
I hope our blog posts fall into all three of these categories!
For all of these reasons, I train my staff at Simplified to know that blog posts are really so much more than just an SEO tool. When they write their blog posts, I want them to assume that people WILL read them. Sometimes, we e-mail links to our blog posts to current clients to follow up on conversations we’ve had. Other times, someone on our mailing list will read a blog post and decide to sign up for our services. And then, I know there are a number of you who read these posts but haven’t yet signed up for our online course, attended one of our trainings or asked us to optimize your site. And that’s great. We’re helping you grow your business and expanding our impact.