The word "blog" on a paper with a pen and small cactus to represent how important blogging is for therapists and private practice owners working on their search engine optimization.
I guess because I’m the SEO guru, when I start talking about blog posts, people assume they’re just to help you rank better on Google. In fact, I’ve had many private practice owners say, “Nobody will ever read my blog posts anyway.”

Talk like that breaks my heart!

The truth is, I see blog posts as a way we can better serve our clients!  In fact,

3 Important Reasons to Write Blog Posts That Aren’t Directly Related to SEO

The words "If content is king, consistency is queen" to illustrate the importance of content strategy and blogging in SEO marketing for psychotherapists and private practice owners

Yes, consistency in blogging is important for SEO…but that doesn’t mean your blog posts are ONLY for SEO.

Yes, writing regular blog posts helps with SEO. But it does so much more!  Here are three MORE reasons to write blog posts!

Blog post use #1: To help current clients

I’ve written many blog posts that even 2+ years later I still assign as “homework” for my clients.  In other words, I try to write blog posts about topics that really matter to my clients!  My old rule of thumb was that if I had the same conversation with more than 2 clients in a day, I needed a blog post on that topic. So, I have blog posts on how to talk to someone about your sexual assault, how to validate your teenager, what to do if you wake up from a nightmare, basic sleep hygiene and SO MANY OTHERS.  These are topics that I wrote about to genuinely help my clients!

Blog post use #2: To help potential clients

I feel like Danica addressed this one well in her recent blog post.  She talked about choosing blog post topics that are timely for where you clients are in that moment.  Remember in January when I wrote a blog post on setting realistic marketing goals for 2020? That was timed so it could really meet business owners where they were in that moment. Maybe for February you’re going to write one on 3 tips for surviving Valentine’s Day when you’re single.  Or in May you’ll write one for coping with grief around Mother’s Day when you’re mother has passed away.  Again, truly helpful blog post topics.

Blog Post use #3: To help people who will never come through your doors

The truth is that the blog posts on my private practice website reach people all over the world. I can tell from Google Analytics that there are a LOT of people finding my blog posts around the world thanks to our excellent SEO.  Those people are reading my posts, and I hope they’re finding something helpful in there. I like to think that these tips I’m giving out are truly helping people all over who aren’t anywhere near Missouri and therefore will never be my counseling client.  But I’ve expanded my impact just by writing those blog posts…

I hope our blog posts fall into all three of these categories!

For all of these reasons, I train my staff at Simplified to know that blog posts are really so much more than just an SEO tool.  When they write their blog posts, I want them to assume that people WILL read them. Sometimes, we e-mail links to our blog posts to current clients to follow up on conversations we’ve had. Other times, someone on our mailing list will read a blog post and decide to sign up for our services.  And then, I know there are a number of you who read these posts but haven’t yet signed up for our online course, attended one of our trainings or asked us to optimize your site.  And that’s great.  We’re helping you grow your business and expanding our impact.

Good luck with your writing!

SEO - Search Engine Optimization mind map, technology concept with marker representing how SEO can help mental health therapists

Begin SEO Services with Simplified SEO Consulting

Simplified SEO Consulting is pleased to offer you a variety of SEO services designed to meet your needs as a small business owner. If you’re too busy and don’t have time to optimize your website, we offer the popular Done for You SEO Services. With this package, our team of SEO specialists will optimize your page for you. If you are the do-it-yourself type, we can help you too. We have SEO training packages designed to teach you the skills you need to get your website ranking well including our “Top of Google” online course and our “Top of Google” 2.5 Day SEO Workshops.

Contact us with specific questions, or book a free SEO Consultation to decide which service is best for your practice.

2 replies

Trackbacks & Pingbacks

  1. […] on writing truly helpful blog posts, people will want to share them! I caution you against assuming blog posts are just for SEO.  They serve many other purposes as well and really great ones will get you future backlinks if […]

  2. […] regularly is great for SEO.  However, I’m a big believe that blog posts are about more than just SEO…they are also about genuinely providing useful content for your […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *