Global Digital Marketing Experience Cruise, July 2023
Presented by Simplified SEO Consulting, with Ernesto Segismundo!
Using your environment for inspiration
Cruise Dates: July 9-16th, 2023
We believe every therapist does their best work when they are well rested, regularly engaging in soul-filling activities, seeing their ideal clients, and confident that the right clients will find them.
That is why we are so devoted to helping therapists with their digital marketing. Taking their websites and marketing to the next level. This is what we want for you!
We also know you’re busy.
One of the biggest challenges practice clients owners face when upping their digital marketing game is finding the time to practice everything we teach. With this digital marketing experience, we’ll take the overwhelm out of digital marketing by not only giving you step-by-step instructions and lots of support, but also giving you plenty of time to implement them. To make changes to your website right there as you learn.
You’ll be able to combat the stress of trying something new by working on your website while sitting next to the pool, taking a break for a massage at the spa, or chatting with colleagues while looking off the boat at the beautiful ocean.
Get ready for a hands-on training experience combined with lots of time for fun, connection & relaxation!
Looking Ahead…All Aboard!
What is Included in this Digital Marketing Experience Workshop?
Upon Registration
When you are ready to commit to this incredible experience, you will secure your spot with your training payment and submit your participant information form!
There’s a LOT included when you sign up for this experience!
First of all, soon after you’ve registered and made your payment, you’ll receive:
*Booking information to arrange accommodations with our excellent travel agent!
*Access to service page outlines and copywriting recommendation resources
*The knowledge and confidence that you are making a strategic (and beautiful) investment in your business!
May & June 2023
- In May or June, you’ll participate in a pre-cruise, SEO onboarding meeting with Jessica or Danica
- Meet individually with a member of our team to make sure you are completely prepared to get the most out of this experience!
- Identify any Technical Site Issues ahead of time
- Content plan and copy coaching so you can get writing ahead of time!
- If we identify extra pages that would be helpful to have on your website ahead of the cruise, we can discuss tips for you (or a team member) to write them or we can write those for you for an additional fee
- You’ll receive access to your custom SEO Data Dashboard from the onboarding meeting through July 2023
- Access to the Private SEO Training Facebook Community through July 2023
- An invitation to our Fall webinar series on How Clinical Work and Marketing Your Private Practice Intersect!
July 2023
Cruise time!
You’ll participate in group training that will focus on teaching you how to do “on page” optimization so your website has an excellent foundation for SEO. You’ll come prepared with 5 pages that will be your main focus for optimizing (don’t worry, we’ll help you identify these when we meet in May/June) and we’ll teach you everything you need to optimize your pages. You’ll then be able to apply those techniques to the rest of your site as you have time and motivation whether that’s on the cruise or later on!
Also included will be:
- Training on other marketing-related topics
- Additional blog posts given away randomly during the training
- Opportunities to sign up for small group SEO coaching sessions
- And stay tuned for more surprises 🙂
Fall 2023
If you sign up for this cruise by 2/16 not only will you get the amazing group rates we’ve secured on staterooms, but access to our fall 2023 webinar series will be included!
This fall, we’re offering a series of 6 webinars focused on how our marketing efforts interact with our role as clinicians. We are in the process and hoping to get approval to be an ACE provider and offer ASWB approved CEs for social workers as well as NBCC credits for these webinars. However, that cannot be guaranteed at this time.
We’re really excited about this webinar series. To get a sneak peek at the topics we’ll cover check out the course descriptions here.
Cruise Details
7-Night Eastern Caribbean Cruise, roundtrip from Miami, FL on the brand new MSC Seascape!
We chose this particular cruise because:
We get to visit 4 different Caribbean destinations including the MSC private island on the Ocean Cay Marine Reserve, Nassau in the Bahamas, Puerto Plata in the Dominican REpublic & San Juan in Peurto Rico.
A mix of Sea Days and port days means we will have a couple of hours of teaching per day, leaving you enough time to implement what you’re learning AND still have plenty of other time to do work tasks & all the fun activities on board
There’s a great children’s program making it easy for you to balance work and play by bringing your loved ones. Both Danica and Jessica plan to bring our kids who discovered how much they love cruising when we brought them along this winter!
What’s Included in the Training Price?
An incredibly supportive working trip where you’ll get to implement new digital marketing techniques as you learn them sailing across the ocean watching shows, taking in beautiful views, taking time to implement your SEO learning & eating amazing food!
More specifically…
- 5 days of intensive teaching from international marketing experts
- Small group coaching and strategy sessions with Danica and Jessica
- Also….We’re also giving away blog posts like we’re Oprah….we’ll reward effort & excitement about digital marketing with free blog posts throughout the cruise. 🙂
- Various other fun amenities we’ll announce closer to the date!
FYI: You’ll have time to do other meetings while on the cruise, as the digital marketing portion will be around 2-3 hours per day of work. Or, enjoy your time away to rest and recharge!
Can I bring a friend?
Of course! Cruising is more fun with a friend!
Bring your business bestie (they need to register for the training separately) OR bring a non-participating significant other. Perhaps, your whole family!
Should I bring my kids?
Absolutely! If you’d like. We know some people will want that adult time away from their kiddos, some don’t even have kids and others will want to bring their children & family with them. And if that’s you, we’d love to have your whole family on board!
MSC has a great kids program, and all of our training time will be held when the kids club is open. In fact, Danica & Jessica will bring their own kids who will happily be enjoying the kid’s programming while we work!
You can read an overview of offerings for families here or a FAQ section about cruising with kids on MSC cruises here.
What exactly will we learn?
While the focus will be on Search Engine Optimization (SEO), we will touch on other digital marketing techniques as well.
Jessica & Danica will break down exactly what needs to be on your website and what you can do to lay really great foundational on-page SEO so Google knows exactly what your website is about and when it should show up in search results.
More specifically, some of the on-page SEO topics we’ll cover include:
- What type of content do you need on your website to rank well
- How to do Keyword Research to figure out what words to target
- Meta Descriptions: How to influence the little description Google shows when you DO show up in search results
- How to use Subheadings Effectively on your Website
- Creating Great Calls to Action
- Using internal links so people (& Google!) look at multiple pages of your website
- Choosing, adding & optimizing photos on your website
- Maintaining & Sustaining SEO
Additionally, Ernesto will be talking to participants about positive psychology in marketing, video marketing, social media, and using the environment as inspiration in your marketing.
In other words, we’re packing a ton of useful content into just a couple of hours each day so you have time to both absorb the information & apply it immediately!
What will we do each day?
Our tentative daily schedule looks something like:
- 8-8:30 am: (optional) Answering questions about yesterday’s work & getting feedback on the work you did
- 8:30-10 am: New teaching for the day
- 10-10:30 am: Break
- 10:30-12 pm: (optional) Small group work sessions (approximately every other day your small group will have a work session specifically with Danica or Jessica to give you more 1:1 support applying everything you’ll learning)
The rest of the day is YOURS to sip on a drink by the pool, learn new things in activities on the ship, head to the casino (Ernesto we’re looking at you here….), run payroll, check in with your clinicians or clients, network with other practice owners or anything else that floats your boat!
Will You Be Providing CEs?
It is our hope to provide a number of CEs during this training, we are not currently able to announce the exact approved courses. However, you may preview a list of possible courses here.
Cost for Participation: $1,199
(Price will increase after 2/16)
CONNECTION
TRUST
IMPACT
Why Simplified SEO Consulting?
You have a website you love, but nobody’s finding it. Your business isn’t growing as fast as you know it could and you’re tired of accepting clients who aren’t a great fit because you don’t know when the phone will ring again. Perhaps you’ve even lost team members because you just couldn’t give them enough work.
If you could get your website in front of more people you know it will convert clients.
We’ve helped hundreds of mental health professionals get their websites to rank better on search engines like Google. And we can help you too. We understand the field of mental health and we understand what Google’s looking for. We’re going to provide step-by-step guidance and lots of support as you optimize your website with the ocean as our beautiful backdrop!
Other Services Offered by Simplified SEO Consulting
Not ready to commit to a 7-day SEO-focused cruise? Don’t worry, we are really, really passionate about helping any therapist wanting to learn to optimize their website learn how to do so! Our other training options include our private, 12-week “Done With You” SEO Training program, or our next Small Group SEO Intensive. We also offer affordable DIY online SEO courses, a basic SEO Strategy package, or comprehensive “Done for You” SEO Services. If you book a consult call, we can figure out exactly what the right fit is for you! We also offer a 7-day email series where you can start to learn SEO for free!
You don’t have to keep wondering what you’re doing wrong with your website. Schedule a call today and let’s find the SEO plan that will meet your needs!