Nationwide Rankings: Strategies for Large-Scale SEO Success
When you are looking to get nationwide rankings, there are a few things that you need to keep in mind. Just like with any other SEO strategy, the process takes time and effort if you want to see results. In this series, we will discuss some of the best practices you can use to help improve your website’s visibility and rank for keywords related to your business or product. Stay tuned for more information on large-scale SEO and SEO strategy development!
First and Foremost, Know Your Ideal Clients and Audience
For some strategies with SEO, you can get to know who your ideal clients are in the process of optimizing and writing content. Although no matter what, we do recommend learning your niche right off the bat. For nationwide individuals, such as workshops, classes, courses, directories, or coaching, it is of the utmost importance that you have clarity in who your audience is. That may require digging, asking questions, networking, and getting more clarity before diving in.
A disclaimer. In getting to know your ideal people better, I don’t want this to cause anxiety that you have to 100% understand your people, or your idea is not worth pursuing. Anxiety and imposter syndrome can keep us from putting an excellent tool or resource into the world. However, if you cannot create content that you’re passionate about and write that often, then maybe some more soul searching is needed.
Create the Important landing pages
We are at it again with content content content! When I say this, I recognize that national rankings will look different. If you are selling a course, a program, listing therapists or other mental health professionals or doing workshops. It is worth having a built-out page with at least 800 words of content. Why? Because Google values content, you want to be competitive if we reach a nationwide audience.
What is considered a vital landing page for large-scale SEO?
The product is the vital landing page. Is it a directory, a podcast, a workshop, a masterclass, a new course you’re rolling out, or coaching groups? Create a page for it and be specific with what people can expect and why it would benefit them. Other vital pages include about the author, about pages, a blog, and potentially an FAQ/pricing page. These may not all be optimized, but they are worth having.
How Long Will It Take Me To Get Rankings
The time it takes to see results will look different for each person. It depends on the competitiveness of your niche, how much content you’re creating, and other optimization techniques you may be using. We have seen people rank in as little as four to five months and sometimes up to a year or more. I would recommend expecting to stay in it for the long haul. The great thing is that once you rank, draw in clients, and get conversations; you will not have to go back and do that heavy lifting.
Are Service Pages the Most Important Part of Large Scale-SEO?
No! Your pages set you up as an authority, but it is not the central part of the strategy. Here are the two things that matter most. Backlinks and Blogging! But How?
This is a crucial part of a long-term strategy. Why? Because you’re building yourself up as the expert in this particular niche. Therefore, we want to begin developing quality backlinks early on. That means if you have been on podcasts, blogs on other sites, or treatment centers you work with. These people are great options for building quality backlinks. Over time, as you produce content, you will have backlinks naturally linking to your site. This is what we want!
This is where a core amount of optimization comes from on your website. So blog creating you as the expert. The more content, the more we show Google we are experts, consistent, and worthy of being trusted on the search engine. Here we demonstrate our expertise in topics, why people should work with you, and what you can offer. No, this isn’t a salesy approach. But if I were offering health coaching services for busy professionals, I may choose to talk about burnout, realistic self-care, perfectionism, slowing down, and how a health coach or life coach may help. Write series and cornerstones (2000-word blog posts). Write from the passion behind your practice; through this, you will begin connecting with your people.
What Next for Large-Scale SEO?
There is so much behind the strategy for nationwide rankings, and it’s different for every niche, site, and person. If you’re willing to put in that work, great! We are here to support you and see you thrive. This is a glimpse into what you can think about when beginning a nationwide ranking. If you want more support, our team of skillful SEO specialists can help.
Stay tuned for specific posts about large-scale SEO on directories, workshops/classes, courses, and online coaching.
Begin Working with an SEO Specialist and Get Your Passion Project Ranking!
If you want nationwide rankings for large-scale SEO, and none of this makes sense, or you don’t have time for it. You can work with an SEO Specialist. They will help you understand your niche and develop a strategy that works for you. You’re working with many moving pieces; we are here to make it more transparent and manageable. You can get started with a free consultation to see what is possible for your website.
To get started, follow these simple steps:
- Book a consult to learn about our Done for You Services or our Training Services
- Learn about our eclectic and skillful team of SEO specialists
- Start seeing your passion project come to life.
Other Services at Simplified SEO Consulting for Large-Scale SEO Support
If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.
About the Author
Jasmine is an SEO Specialist, Counselor in Training, and is our Client Success Specialist for clients just starting with SEO and learning. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. If you’re looking for additional support, schedule a consult with the consulting team to see who can help you and how.
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