SEO is an investment. It’s certainly a worthwhile investment for private practice websites, and compared to other options such as “pay-per-click” ads, SEO has much more longevity. Nonetheless, it’s a big investment, and as a small business owner it’s important that you get the best ROI possible. This is why I’m writing this blog today, […]
Running a private practice comes with many decisions! One of the most common decisions being whether you should outsource an aspect of your practice, or handle it “in-house”. Whether it’s administrative tasks, billing, or digital marketing! Often the answer comes down to this question, “Do I want to spend the time to do it myself, […]
When I talk to therapists about learning SEO and our SEO training options, the most common response I get is “I don’t have the time!” And I believe it! As someone who has worked for a private practice, I know firsthand how busy owning a practice can be. If you have a group practice then […]
So you’re thinking about SEO! Maybe you heard about it on a podcast or read about it in a Facebook group for therapists. Perhaps a colleague mentioned to you that SEO helped them grow their practice, and now you’re considering it too. Many of our clients come to us with a very basic understanding of […]
How are your services currently listed on your website? Do you have a list of your different specialties? Maybe a paragraph about the different therapy services you offer? Or, perhaps you actually have separate pages for each of your services, but only a couple hundred words on each of them. You Need Service Pages to […]
One of the biggest mistakes we see therapists and helping professionals make on their websites is simply not having enough content. We get it, you want to keep things simple. You might have a bulleted list of your services, a short “about me” section, and a contact form. Or, you might actually have a few […]
If you’re reading this blog post, you’re probably already aware of the power of blogging for SEO. Blogs are a great way to pack keywords, location indicators, optimized photos, and of course great content into your website. We recommend that all of our clients use blogging as part of their SEO strategy. We’ve even had […]