Do You Have the Best Website Structure for SEO?

Are you building a website, doing a redesign, or curious about how to revise your current website for the best website structure for SEO? You are not alone. It’s important for your overall SEO strategy and user experience that your important pages are accessible to your ideal clients.

Know that site structure and what is ideal will look different for every professional depending on your needs. Are you a group, solo, niched, or general? These site layouts will be similar, but not the same.

In this blog post, you will learn which site layout is ideal for your practice and how to effectively implement this on your site to give you the best return.

What is Website Structure?

Website structure or architecture is the way a website is organized. It’s the visual representation of how pages link together and the best practices for navigation on your website. The best practices are to have a top menu that lists services or departments within an organization with drop-down menus linking to key services and/or products.

Important Drop-Downs for Your Website Structure

When an ideal client lands on your website, it should be easy to find the information they are looking for. A best practice is to have key service pages and/or products as drop-down menus from the top menu bar.

For example, a mental health professional who offers counseling services might have a top menu item that says “counseling” with drop-down menus highlighting the best services they offer. These menu items can include individual, family, couples, and group counseling.

Other important pages for your website include your homepage, about or team page, contact, blog, services, and specialties.

What About Your Footer?

In addition to your top menu, the best practice is to have a footer that links directly to important pages on your website. This should include the same service and product information as the top menu with additional contact information, such as social media links, newsletter sign-up forms, etc. You will also want to include a physical address or a keyword such as “online therapy in New York” for local SEO. Additionally, you may have your privacy policy, disclaimers, terms and conditions, copyright, and so on. You may also have a link to your in-person office, resources. Know that your rates/FAQ page, team page, and resources can be placed on the top or the bottom. There is no right place to put them.

Examples of the Best Website Structure for SEO

Best Website Structure for SEO: Solo Clinicians

If you are a solo practitioner, you may want to opt for a minimalist website where all important pages are clearly visible in the navigation bar. This ensures that best practices for SEO and usability are followed.

For example, your top menu should include: Home, About/Team Page (listing who you are and what services you offer), and Services (list best services you offer with a brief overview of what they are about. Make sure to link to their respective page for more details.), Blog, Contact, and Rates/FAQ page (if applicable).

Site Structure Small Group Practice (Niched)

If you are a small group practice with niche services, best practices for website structure include Home, About/Team (list who you are and what services each member offers), Services (list best services you offer with a brief overview of what they are about.

Make sure to link to their respective pages for more details.) Blog, Contact, Rates/FAQ page (if applicable), Specialties (list best specialties within your group practice with a brief overview of what each specialty is about. Make sure to link to their respective pages for more details.), and Resources (this is where you can link any forms, documents, self-help articles, etc. that are relevant to your practice.

Larger Generalist Practice Site Structure

For a larger group practice with generalist services best practices for website structure include: Home, About/Team (list who you are and what services each member offers), Services (list best services you offer with a brief overview of what they are about. Make sure to link to their respective pages for more details.) Blog, Contact, Rates/FAQ page (if applicable), Specialties (list best specialties within your group practice with a brief overview of what each specialty is about.

Online Therapy Practice Site Structure

Online therapy practices will be harder to rank for but in order to rank for this creating an effective home, about, contact, services, and blog page matters. Create blogs related to the benefits of online therapy and make sure you are doing what you can to optimize for local SEO.

Example: Benefits of working with online therapy in San Diego for Busy Moms. In addition, you can also create pages for best practices, teletherapy policies, and tips for online therapy.

Small Niched Group Practice

A small group practice needs to hone in on its strengths and not rank for everything under the sun. Start by creating best practice pages, best services pages, and best specialty pages. This will give you a better chance of ranking for all your niches. Additionally, you may want to add a Resources page with helpful forms, documents, and self-help articles which are related to your practice’s specialties. No matter what type of mental

Want Support for the Best Website Structure for SEO? Our Team is Here!

We know that getting the best website structure for SEO can be tricky. That’s why we are here to help. Our team of experts will work with you every step of the way. While we don’t claim to be website designers, we can support you with the help of a web designer on best site structure practices. Simplified SEO Consulting can also help you begin developing content and best practices for your online and in-person presence. So don’t let confusion stop you from having an effective website – contact us today by following these simple steps:

Apply to work with our team
Once approved schedule your 45-minute consultation
Learn about our team!
Start getting the referrals you are seeking

Other Services At Simplified SEO Consulting

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, trauma, sports psychology, postpartum/pregnancy/parenting, high achievers, and much more. Schedule a consult soon!

March 1, 2023/0 Comments/by Jasmine Jaquess

Business Tips, Training

Investing in SEO Part III: DIY or DFY

Another Great Consideration is Where will I get the most out of My SEO: Doing it Myself or Delegating?

Pros and Cons of Learning SEO Yourself

Some individuals really thrive when it comes to learning SEO for themselves. If you are debating on investing in SEO these are some things you should consider:

I personally know some mental health professionals who do their own SEO and get some clients. They have had great success, but also recognize the investment of time and money it takes to understand the elements and then implement them. Let’s look at the pros and cons of each:

Pros of Doing SEO Yourself:

You save money knowing exactly how to do things.
It helps you create content and optimize it in the way you want them to be for your site and brand.
You’ll be an informed consumer of marketing strategies and an understanding of Google.

Cons of Doing SEO Yourself:

SEO requires upkeep ( but not to the extent of needing to live on your site daily)
You may end up spending hours learning how to do your SEO correctly
What a skilled team can do you may not be able to replicate as easily.
Staying up on Google algorithm changes and shifts in the market is a must.
This will take time away from your clinical practice. Is this something you are willing to compromise on?

Do I work with an SEO Company?

Delegating is often one of the best things clinicians in the mental health profession can do. However, it’s not for everyone. So if you are wondering if this is a great choice for you, consider these points.

Pros:

If you choose a company, you don’t have to do too much work. The goal of SEO companies is to maximize your results, while also recognizing that SEO takes time.
You’ll be able to do so much more clinical work and invest in your clients over the long term.

Cons:

SEO is often one of the biggest investments that mental health professionals make. It is worth the investment long term, but our company completely understands the financial faith and sacrifice you have to make before seeing a return on your investment. This can be truly terrifying whether you are a seasoned professional or fresh out of getting your full license.
We can’t promise results. While we understand how to connect with the Google algorithm, there are some nuances, that no one knows. With that being said, we don’t promise that rankings equal conversations. We have seen that be the outcome in most cases, but know that you can do everything right and still not fully connect with your ideal clients. That may be based on geography, market, location, competition, relevance, authority, and so on.

What we do know about investing in SEO over time

By investing in SEO, mental health professionals can greatly improve their visibility, reach more potential clients, and increase revenue. Taking the time to plan ahead and consider all of the factors mentioned above will help you determine how much investment is necessary for your practice. With the right investment, you can start to see results quickly and keep growing in the long run. SEO does work, it’s just a matter of time, investment, and intentional strategy.

Wrap up on Investing with SEO

Truly if you are looking for a concrete answer, we recommend pages on a case-by-case basis. For example, if you are a general practice in New York, our platinum package is going to be useful, but you will have to niche down. If you are a trauma-focused practice in New York, you are going to want to do our platinum as well. If you are in Ohio and you are a generalist, a Gold or Platinum can work for you depending on how specific or broad you want to go niche and location-wise. I could keep going, but everything is so nuanced.

So if you want concrete support from our team, booking a consult is going to be your best bet. Additionally, if you are wanting to learn from our team, again it depends on what you are capable of. Some people love working with a group. Therefore our small group intensive over a semester is fantastic for some.

Others work better with one on one support and that’s where a 12-week training can help. If you are just looking for some guided getting-started support a strategy session could be just what you need.

Are you ready to make your SEO invest for 2023?

Our team would love to consult with you. If you want to learn more, you are in the right place. Contact us today to learn more about our services and start growing your private pay clients today! To start with our SEO Specialists and Trainers, follow these simple steps:

Book a Consult with a Member of Our Consultation Team
Learn About Our Skilled SEO Specialists and Trainers
Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, trauma, sports psychology, postpartum/pregnancy/parenting, high achievers, and much more. Schedule a consult soon!

February 1, 2023/0 Comments/by Jasmine Jaquess

Business Tips, SEO Basics, SEO Tips

How Much to Spend on SEO Part 2

When it comes to investment in SEO for therapists, mental health professionals need to consider the return on investment. Investing in SEO can be a great way to boost clientele and reach more potential clients. With that said, there are some basic principles to follow when determining how much investment is necessary.

SEO for Therapists: Consider Location, Competition, Size

First of all, depending on your industry and the size of your practice, you should consider what budget to set for your SEO investment. You may want to invest more heavily if you have a more extensive practice or specialize in a certain area of mental health. Often we see clinicians in more competitive and populated areas. What we know about SEO is that it is getting more and more competitive. Therefore, we know that it’s taking longer to get results in the field compared to how it was a few years ago. It is possible to get results and we have seen that time and time again. However, doing more content, building backlinks, and blogging regularly is often one of the best ways to ensure the success you are looking for.

Recognize How Much You Know and What You Are Willing to Learn

The second consideration is how well-versed you are in SEO tactics. If you don’t have much knowledge about SEO, you may want to invest in consulting services or hire someone who specializes in SEO. By investing upfront, you will be able to save money in the long run by improving your visibility and rankings on search engines. The truth is that SEO specialists especially highly specialized ones like our team train extensively to understand the lay of the land in every state.

We also know that SEO is constantly changing, which means we are constantly learning and adjusting. With that being said, we want to invest in our employees like you want to invest in yours. Therefore, know that SEO will cost a lot, but not for nothing. We strive to inform, educate, collaborate, and provide the highest quality of care to our clients, just as we know you do too!

Investing in SEO for Therapists Means Investing Time!

Thirdly, you need to consider how much time and effort you are willing to put into SEO investment. If you don’t have the time to research and implement strategies, you may want to outsource the task.

Additionally, if you are a small practice, you might have more success by investing in specific services such as content creation or link building. This is because if you are a postpartum clinician versus a generalist practice, you are more likely to have more clarity ranking on the Google search engine. It doesn’t mean that you won’t be competitive, but you are more focused which will help in the long term.

if you are a generalist or group practice with many niches, to be honest, as SEO changes so have our strategy. That means you may want to think about who you’re trying to get full within six months and that may mean focusing heavily on 3 niches, blogging, and building backlinks, then going back and focusing on additional niches.

What Results Do You Want with Your Investment in SEO for Therapists?

Finally, consider what kind of results you expect from your investment. Are you looking for immediate returns? Or are you more focused on long-term gains? Plan out what investment you are willing to make upfront and then track your results as you go along. The truth is that SEO will never be a quick fix to get in clients, that was never its intended purpose, however, if you are looking to sustain organic traffic, it is the most cost-efficient long-haul investment.

What’s Next?

Now that you have some of the basics of investing in SEO, stay tuned for the last part of this series on investing in SEO. We are going to talk about getting the best return on investment by doing SEO yourself versus having a company optimize for you. Be sure to check out part 1 if you haven’t read it yet.

Start Getting the SEO Support You Need!

Our team would love to consult with you. If you want to learn more, you are in the right place. Contact us today to learn more about our services and start growing your private pay clients today! To start with our SEO Specialists and Trainers, follow these simple steps:

Book a Consult with a Member of Our Consultation Team
Learn About Our Skilled SEO Specialists and Trainers
Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, high achievers, and much more. Schedule a consult soon!

January 3, 2023/0 Comments/by Jasmine Jaquess

Business Tips, Keyword Research, SEO Tips

Which 3rd Party Tools Are Best for SEO? Why Should Lawyers Use Them?

Establishing a robust online presence is crucial for law firms, particularly personal injury attorneys. With prospective clients turning to the Internet to seek legal assistance, ensuring your firm’s visibility is paramount. This is where SEO (Search Engine Optimization) tools come into play, acting as indispensable allies in the journey towards online prominence. Now, let’s explore the world of SEO for personal injury lawyers tools, particularly focusing on why lawyers should embrace them as part of their comprehensive digital marketing strategy.

What Are SEO Tools? Start With Understanding

First, let’s clarify what the best SEO tools for personal injury lawyers are. These are specialized software and resources designed to assist in optimizing a website’s performance in search engine results. They provide valuable insights, analytics, and suggestions to enhance a website’s visibility, user experience, and overall search engine ranking.

Why SEO Tools Matter for Law Firms

Boosting Online Visibility: Just like a meticulously designed billboard in a bustling city, your website needs to stand out among the digital crowd. SEO tools help identify keywords and strategies to improve your website’s ranking, making it more likely for potential clients to discover your law firm.

Competitive Advantage: Imagine a courtroom where you have access to a comprehensive legal library, while your opponent relies solely on a few outdated books. SEO tools provide you with a wealth of data, allowing you to outperform competitors who may not be leveraging these resources.

Efficiency and Precision: Lawyers often deal with complex legal matters that require precision. SEO tools streamline the process of keyword research, content optimization, and performance tracking. This efficiency frees up valuable time for attorneys to focus on their core legal work.

Which 3rd Party Tools Are Best for Law Firm SEO?

While there’s an array of SEO tools available, let’s narrow it down to three particularly beneficial for law firms:

Google Search Console: Think of this as your digital courtroom monitor. Google Search Console provides vital insights into how your website performs in Google search results. It highlights issues affecting your site’s visibility and suggests improvements.

KW Finder by Mangools: Much like a detective searching for clues, KW Finder helps you uncover best keywords for personal injury lawyers. It provides data on keyword competitiveness, search volume, and long-tail keyword suggestions. This tool is especially helpful for lawyers looking to target specific legal terms and phrases.

SEMrush: Consider SEMrush your digital legal research team. It offers a comprehensive suite of SEO tools, including competitor analysis, backlink tracking, and on-page optimization recommendations. SEMrush provides a 360-degree view of your website’s SEO health.

Why Lawyers Should Embrace SEO Tools

Now, let’s delve into why lawyers should not only embrace these tools but also consider expert assistance like Simplified SEO Consulting:

Legal Expertise vs. SEO Expertise: Just as clients seek legal counsel from experienced attorneys, optimizing your online presence requires SEO expertise. SEO tools provide data, but interpreting and implementing these insights effectively necessitates specialized knowledge.

Staying Informed: Laws are constantly evolving, and so are search engine algorithms. SEO tools help you stay updated with the latest trends and algorithms, ensuring your online strategy remains effective and compliant.

Targeted Approach: SEO tools allow you to identify precisely what potential clients are searching for. By tailoring your content to match their queries, you can attract a highly relevant audience genuinely interested in your legal services.

Maximizing ROI: Legal marketing can be costly. SEO tools help you allocate your marketing budget more efficiently by focusing on strategies and keywords that yield the best return on investment.

The Top 10 Benefits of Leveraging SEO Tools

Enhanced Visibility. SEO tools aid in climbing search engine rankings, ensuring your law firm appears at the top when potential clients search for relevant legal services.
Cost-Effective Marketing. Compared to traditional advertising methods, digital marketing through SEO tools offers a more cost-effective way to reach your target audience.
Data-Driven Decisions. Make informed choices backed by data rather than relying on gut feelings or assumptions. SEO tools provide concrete insights.
Competitive Edge. Outperform competitors who are not utilizing SEO tools, capturing a larger share of the online legal market.
Adaptability. Easily adjust your online strategy based on changing market trends, ensuring your law firm remains relevant.
Improved User Experience. SEO tools help enhance your website’s speed, mobile-friendliness, and overall user experience, making it more appealing to potential clients.
Long-Term Growth. Invest in SEO tools for sustainable, long-term growth. Unlike some short-lived marketing strategies, SEO builds a strong foundation for your online presence.
Local Visibility. If your law firm caters to a specific region, SEO tools assist in local optimization, making sure you’re visible to potential clients in your area. Local SEO is crucial for reaching ideal clients.
Content Optimization. Craft compelling, informative content that resonates with your audience. SEO tools provide valuable keyword suggestions to guide your content creation.
Ethical SEO Practices. Partnering with experts ensures your SEO strategy adheres to ethical guidelines, preventing any negative repercussions in the long run.

What SEO Tools Do You Use for Beginners?

For beginners looking to venture into the realm of SEO, the path can appear daunting. It’s akin to entering a complex legal case without prior legal knowledge. That’s where the guidance of an SEO expert, like Simplified SEO Consulting, becomes invaluable. We offer two paths tailored to beginners: “Done-For-You SEO Services” and “Done-With-You SEO Training.”

With “Done-For-You SEO Services,” our seasoned professionals take the lead, handling all aspects of your law firm’s SEO strategy. This hands-off approach allows you to focus on what you do best – practicing law – while we navigate the intricate world of SEO to bolster your online presence.

Alternatively, if you prefer a more hands-on approach and desire to learn the art of SEO yourself, our “Done-With-You SEO Training” program is your ideal choice. We provide comprehensive training, teaching you the intricacies of SEO, and equipping you with the skills needed to actively participate in optimizing your online presence.

Whichever path you choose, our goal is to ensure that even beginners can harness the power of SEO to enhance their law firm’s digital marketing strategy. Don’t embark on this journey alone; let Simplified SEO Consulting be your guide to SEO success.

Still Unsure About 3rd Party SEO Tools? Consider Hiring an SEO Expert

SEO tools are indispensable assets for law firms, particularly personal injury attorneys aiming to establish a strong online presence. However, remember that while these tools are powerful, they are most effective in the hands of experts who can interpret the data and implement strategies strategically. Simplified SEO Consulting specializes in helping law firms navigate the complex world of SEO, ensuring your digital marketing strategy aligns seamlessly with your legal expertise. Harness the power of SEO tools with expert guidance and witness your law firm’s digital success soar to new heights.

What SEO Tools Do You Use for Beginners?

For beginners looking to venture into the realm of SEO, the path can appear daunting. It’s akin to entering a complex legal case without prior legal knowledge. That’s where the guidance of an SEO expert, like Simplified SEO Consulting, becomes invaluable. We offer two paths tailored to beginners: “Done-For-You SEO Services” and “Done-With-You SEO Training.”

Are You Ready to Watch your Law Firm Grow?

Drive more client traffic and cases to your firm by using Simplified SEO Consulting! We’re ready to help your personal injury law firm grow by discovering the key to online success with SEO. Don’t miss out on potential clients, follow these simple steps:

Schedule a consultation here!
Meet with one of our dedicated SEO Specialists.
Watch your personal injury law firm flourish!

Other Services Simplified SEO Consulting Offers:

Simplified SEO Consulting offers a range of services to help you improve your website’s online presence. We offer Done For You SEO Services and DIY Online SEO Courses, which are customized to enhance your search engine rankings and attract your ideal clients. We also have a 12-week Done With You Intensive Program for comprehensive training. Our Content Networking service can help you boost your online presence and attract more of your ideal clients. Check out our blog for more tips and guides on SEO.

December 20, 2022/0 Comments/by Danica Wolf

Business Tips

How Much Should Mental Health Professionals Be Spending on SEO? pt.1

Investment with SEO and the Importance for Mental Health Professionals.

SEO, or search engine optimization, is critical for mental health professionals who want to get found online. Taking advantage of SEO for mental health providers not only brings great long-term benefits but can revolutionize the way people access mental health. If you are looking to invest upfront, and maintain your SEO through blogging and building backlinks, it will help to ensure ongoing referrals to your site. When you have a clear strategy, invest in, and maintain SEO, it can be one of the strongest and most sustainable marketing techniques for your group, solo, or private practice. Investment in SEO is worth it for psychiatrists, therapists, counselors, coaches, consultants, and everyone in between!

What Should My Monthly Investment with SEO Look Like?

As SEO evolves around constantly emerging trends, it takes a certain skill set to achieve successful SEO strategies. That’s why SEO services are a great idea for those that don’t have the time or resources to invest in SEO themselves. The truth is SEO isn’t exceptionally challenging to learn. But, it’s a matter of how much do you want to take time learning it.

An important question is one that often has different answers depending on the size of the business and other factors such as the industry, niche, desired goals, budgets, geographical location, and more. A good rule of thumb is to at least consider investing 10% of your total budget towards SEO services each month. This gives SEO professionals enough funds to make sure they are using the most effective techniques to improve your brand presence online.

Keep in mind though; this figure might not work for all businesses.

Some may require more or have less budget available – so it’s best to consult with SEO experts and mental health professionals before making any decisions. Investing in SEO services can be a great way to increase your business’s visibility and reach more potential customers – but make sure you do careful research before determining how much money you should spend every month on SEO services!

3. What Kind of Return on Investment Can You Expect from SEO

SEO can help mental health professionals get their name and resources in front of potential clients, enabling them to reach a wider audience and ultimately realize a high return on investment. This takes time and effort, but the rewards it yields are often well worth it; by relying on SEO tactics such as keyword research and content optimization, mental health professionals can see a higher rate of website visits that convert into paying clients.

Credibility and Trust Bring in and Keeps Clients Invested

Additionally, SEO also can help build credibility and trustworthiness since websites at the top of the search engine rankings tend to build authority. Sites are seen as thought leaders in the field of mental health. Investing in SEO is a smart way for mental health professionals to get their message heard without having to invest too much upfront. SEO is an effective way to increase visibility while positioning oneself as an expert in their field.

4. How to Get the Most Out of Your SEO Budget

SEO is an important investment that can have a huge impact on your business. There are a few steps you can take to get the most out of your SEO budget and ensure that your SEO efforts are successful.

First, it’s important to familiarize yourself with SEO best practices and to develop a detailed SEO strategy for your website. If you don’t know how, talk with some companies, you don’t have to make an initial commitment to gather information. This will give you an overall view of what SEO services you need and how much each service should cost.
Second, remember to consider technology solutions, such as SEO monitoring tools, to help make sure that up-to-date SEO practices are being followed and that problems are identified quickly.
Finally, don’t forget about the people side of SEO – hire experienced mental health professionals who understand key concepts like content marketing, link building, and technical SEO so that they can assist in driving organic traffic. By taking these steps, you can make sure you’re getting the most out of your SEO budget and maximizing the results!

5. Ready to Invest in Professional SEO Services?

If your business is ready to invest in SEO services, you’re taking a proactive step toward continued success. SEO helps to keep up with the constantly changing algorithms of search engines. Plus, it requires additional expertise that an SEO agency can provide. SEO also requires dedication to analyzing and tracking data points based on SEO performance over time. Hiring SEO professionals allows everyone else in the organization to focus on their core competencies.

People often wonder is investment with SEO really a necessity.

Investing in SEO services is often overlooked but it shouldn’t be seen as optional. The benefits of SEO far outweigh any associated costs, both financially. And, in terms of mental health professionals avoiding burned out from having too many responsibilities. Think of it like getting a great return on investment. Put in the extra effort at the beginning so you don’t have to continuously put out fires later down the road! Make the investment into professional SEO services today for lasting long-term success.

Check out parts 2 and 3 of investing in SEO.

Ready to Take a Leap of Faith, With Data-Driven SEO Support?

Our team would love to consult with you. If you want to learn more, you are in the right place. Contact us today to learn more about our services and start growing your private pay clients today! To start with our SEO Specialists and Trainers, follow these simple steps:

Book a Consult with a Member of Our Consultation Team
Learn About Our Skilled SEO Specialists and Trainers
Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting for Large-Scale SEO

Support

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is a Training Specialist and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. Schedule a consult soon!

December 1, 2022/0 Comments/by Jasmine Jaquess

Business Tips, SEO Tips

SEO Marketing for Therapists: How to Maximize your SEO Investment

SEO marketing for therapists is an investment . It’s certainly a worthwhile investment for private practice websites, and compared to other options such as “pay-per-click” ads, SEO has much more longevity. Nonetheless, it’s a big investment, and as a small business owner, it’s important that you get the best ROI possible. This is why I’m writing this blog today, to ensure that you’re taking these considerations and steps into account to get the most out of your investment!

Embrace Your Niche as a Therapist

As an SEO business that primarily works with therapists, we know that therapists do their best work when they work with their ideal clients. But having a niche, or rather embracing your niche, isn’t only beneficial to having a fulfilling career as a therapist. Having a niche is also beneficial to SEO!

See, the more focused you are on a specific service (or related set of services) the easier it will be to improve your rankings for that service.

Let’s dive into what this looks like. If you want to rank for anxiety therapy, trauma therapy, therapy for depression, couples therapy, and family therapy you’re going to have much more competition. And as a result, it’s going to take more time and effort to improve your rankings for such a wide range of services. However, if you really enjoy working with couples (or even couples and families) you can concentrate your SEO efforts on these services and ranking for keywords related to these services.

Now, having a niche is not essential to improving your SEO. We work with many group and solo practices that offer a wide range of services. In fact, our founder’s group practice specializes in a fairly wide range of therapy services. However, it will take more time and effort to have consistently high rankings for a wider range of services. So we suggest that you take this into consideration when beginning your SEO journey.

Create a Private Practice Website with your Ideal Client in Mind

The primary goal of SEO marketing for therapists is to allow more clients to find your website in search results by improving your online rankings. And once clients click on your website, you want them to reach out if they are indeed your ideal client. This is why it’s so important that your website speaks to your ideal client.

There are many things to keep in mind when creating (or editing) your website to speak to your ideal client. The content on your service pages, the blogs you’re posting, the photos you use, and your overall web design are all ways you can tailor your website to your ideal client. This is one of the reasons that writing quality content is so important! And, why we recommend writing your content in a similar way that you speak to your clients. On that note, let’s talk about how you can write content that’s really relevant to your ideal client.

Write Quality Blog Posts

Blogging is a really great SEO tool since it allows you to display your expertise on a certain topic, while also building in keywords and location indicators naturally into the content on your website. However, blogs are not just for SEO! Blogging allows you to answer common questions clients have, discuss issues that are relevant to them, and give prospective clients a glimpse into what it may be like to work with you as a therapist. For example, if you specialize in anxiety therapy then you may write blog posts on navigating social anxiety, what to expect from anxiety therapy or your favorite tips for coping with panic attacks.

When you use blogging correctly, it’s a great tool for private practice websites.

It’s not uncommon for our clients to write (and optimize) such great blogs that they become some of the most highly trafficked pages on their websites! This goes to show how important it is to write blogs that are valuable to your ideal clients. When it comes to writing a quality blog post, there are a few key tips to keep in mind:

Prioritize readability: Writing in a clear and concise manner can improve the user experience and keep visitors on your website for longer periods of time.
Use formatting to your advantage: Subheadings, bullet points, and short paragraphs can make your content easier to scan and digest.
Incorporate multimedia elements: Including images, videos, and other engaging media can break up the text and make your content more interesting.
Keep it simple: Using simple language and avoiding jargon can make your content accessible to a wider audience and improve its overall appeal.
Provide value: By offering valuable and informative content, you can establish yourself as an expert in your field and build trust with potential clients.

If you’re a therapist looking to improve your website’s search engine rankings, creating high-quality content is essential. We recommend posting at least 2-3 blogs each month to keep up with a consistent blogging strategy. But remember, quality over quantity always!

Pay Attention to Local SEO

A large part of our process is what we call “on-page” SEO. This refers to optimizing the content on the pages of your website itself. However, “off-page” SEO is also a really important piece of effective SEO marketing for therapists’ strategy, and often it gets overlooked. There are many different “off-page” SEO tactics, such as creating and keeping up with a Google My Business profile, building quality backlinks, and making sure your NAP information (name, address, and phone number) is consistently listed across the web.

Many of these off-page SEO tactics are related to local SEO, which as it sounds, is helping Google understand where your practice is located so you show up more consistently in local search results.

Magnifying glass displaying a computer with Google My Business on the screen. Represents how GMB helps support inform seo consulting and help therapists know what content to write to benefit their rankings. It’s generally not “enough” to simply add your address to your website, especially in highly competitive areas. Because of this, it’s important to take additional steps to show Google where you’re located. To help people understand this, I often explain that Google may not be as smart as you think it is. That is why we want to make sure your location is super obvious. This means getting your NAP information listed on relevant online directories and optimizing your GMB profile.

However, there are also ways you can (and should) do this on the pages of your website themselves. You can add your address to the footer of your website, refer to your location in your service pages and blogs, and write blog posts that reference local spots. For instance, if you specialize in couples therapy then you could write a local date night guide.

Simply put, if you can find a way to naturally incorporate your location into your content, please do so!

Make Sure Your Private Practice Website is Technically Sound

Now, I’ve left this point for last because many people find the technical parts of SEO to be the least fun. But, it is important.

If you landed on a website and the pages took a long time to load and the links you clicked on didn’t take you anywhere, you would probably leave the website. That website could be just what you were looking for, but if it had technical errors that made it difficult to use, you’re probably not going to spend much time on it. This is why it’s so important that your website is technically sound.

So make sure you are considering your page speed, technical errors like broken links, and the overall ease that you can navigate your website with!

These Steps Can Help You Make the Most of Your SEO Marketing for Therapists Investment as a Therapist

Whether you invest time into SEO by learning how to optimize your own website or you invest money by outsourcing your SEO, it’s important that you make the most of it. So make sure you aren’t neglecting an important piece of the process such as local SEO or creating a website that’s easy to navigate. Right now it may seem like a lot, but remember that you don’t have to do it all at once!

Step by step you can create an amazing and well-optimized website to reach more of your ideal clients.

Need Support Optimizing Your Private Practice Website?

At Simplified SEO Consulting, we offer a variety of SEO services to help mental health professionals rank higher on search engines. Whether you want to learn how to optimize your website with one of our online courses or training options, outsource your SEO with our Done-For-You SEO program, or combine SEO with a bit of fun through our Hawaiian Digital Marketing Experience.

If you’re interested in learning more about our SEO services, you can schedule a free 30-minute video consultation with one of our Mental Health SEO Specialists!

Additional SEO Resources for Therapists

If you’re still dipping your toes into SEO marketing for therapists and want to learn a bit more, we have several resources available that you can take advantage of. You can start with our free 7-day SEO email series. Or, you can check out our other blogs on SEO as well to gather more information on how SEO can benefit your practice!

About the Author

Kaite Ritchie was our former Done-For-You SEO Coordinator at Simplified SEO Consulting, and as part of that role, she helped our clients make the most of their SEO investment. However, Kaite also worked as an Intake Coordinator for our founder’s private practice for several years. During that time she gained a unique experience that allows her to better understand what clients are looking for in a website, and what often leads them to reach out. Through her combined experience as an Intake Coordinator and SEO Coordinator, she understands what a big difference SEO can make for therapists!

You can apply to work with us and learn more about our SEO services, and which may be right for you.

Updated on 4/30/2023 by Lynsey Heskett

November 24, 2022/0 Comments/by Kaite Ritchie

Business Tips, Training

SEO Marketing for Therapists: An Investment of Time or Money?

Running a private practice comes with many decisions! One of the most common decisions is whether you should outsource an aspect of your practice, or handle it “in-house”. Whether it’s administrative tasks, billing, or digital marketing. Often the answer comes down to this question, “Do I want to spend the time to do it myself, OR do I want to spend the money to have someone else do it for me?” The decision is no different when it comes to SEO!

However, it’s not always an either/or answer, sometimes the answer is a little bit of both! It may be easier to understand if I go ahead and outline the different SEO options you have, so let’s get into it!

Outsourcing Your SEO Entirely: SEO Services for Therapists

If you have no time to learn or implement SEO strategies on your website, then outsourcing all of your SEO needs may be the best option for you. With this option, someone else will handle the optimization of your website with minimal input needed from you. At Simplified SEO Consulting, this would look like one of our “Done-For-You” SEO packages. And at our business, we ask our clients to be involved enough in the process to give us feedback and check that our work aligns with their brand and values. However, how involved you are will really depend on your unique needs.

Within our Done-For-You options, you still have room to cut back a bit on the cost if you’re able to put in more time yourself. For example, if you’re able to write the content for your website, then we can focus all of our efforts on optimizing that content, which will save you a bit of money. Or, if you rather have us handle it all, we can write AND optimize your content for you!

However, if you’re interested in investing more of your time and as little money as possible, then this may not be the option for you.

Handling SEO Yourself: DIY SEO Courses

Let’s say you recently launched your practice, or you’re in the process of launching your practice. Perhaps you don’t have a full caseload at the moment. Or, maybe you enjoy learning new things! If you’re interested in tackling SEO on your own, then a DIY option may be the best fit for you.

Our DIY SEO courses allow you to learn SEO at your own pace.

You can watch all of the videos and start optimizing your website this week. Or, you could steadily learn more and make changes over the course of a few months, even a year! Our online SEO courses are our most affordable option.

But even this option, well, has options! Some clients decide to purchase an online course to learn as much as they can. And if they need more support down the line, they reach out about our Done-For-You SEO services. For example, you may optimize your blog posts but need help with your service pages. It doesn’t always have to be one or the other.

Learning SEO Marketing for Therapists Yourself Has Many Benefits

As a therapist, knowing how to use SEO yourself can prove to be an investment and a worthy use of your time. You invest both time and money, but since you’re the one doing the SEO in the end, you will be saving both by understanding the importance of SEO marketing. But also how it can greatly benefit your practice. Here are a few reasons why investing your time and money into SEO can benefit you:

Increased visibility: By optimizing your website for search engines, you can improve your online rankings and make yourself more present online and make it easier for potential clients to find you.
Cost-effective marketing: SEO is a cost-effective way to market your therapy services compared to traditional advertising methods.
Better understanding of your audience: Learning SEO can give you insights into your target audience’s search habits and preferences, which can help you tailor your content to their needs.
Improved credibility: A well-optimized website can help establish you as a credible and trustworthy therapist in your field.
Long-term results: Unlike some other marketing techniques, SEO provides long-term benefits that can continue to drive traffic to your site and generate leads for your therapy practice.

As a therapist who wants to improve their online presence, it’s important for you to understand the basics of SEO. By learning SEO strategies yourself, you can gain a better understanding of how to improve your website’s visibility, credibility, and long-term success. If you’re not sure how, at Simplified SEO Consulting we have plenty of resources available to help you get started with learning SEO, so you can take control of your online presence and build a successful therapy practice.

This brings us to our training options!

Learning SEO with Support: SEO Training for Therapists

Learning SEO on your own can be a bit daunting for some. So, if you’re interested in learning SEO with support then our SEO training options may be what you’re looking for. Our SEO training options are a great middle ground between our Done-For-You packages and our DIY courses. They allow you to get feedback and support from a trained SEO Specialist while you learn how to implement SEO strategies on your website. Our training options also come with extra tools to help you track your SEO progress and simplify your SEO process.

We have a variety of SEO training options depending on whether you rather invest more time or money for a more individualized experience.

For example, our Small Group SEO Intensive is one of our most affordable SEO training options. With this option, you’ll learn our SEO process with a group of other mental health professionals. Whereas our 12-Week SEO Intensive Training Program is fully customized and focused on your unique needs.

We also offer a few unique SEO training options! Jessica and Danica just had a blogging retreat in Florida and continue to dream up ideas to meet the needs of our clients. We’re always looking for new ways to make learning SEO an exciting experience!

The Bottom Line is That You Have Options!

We understand that running a practice comes with quite a few expenses. And we know that every practice (and practice owner) needs something different. This is why we’re dedicated to making SEO training and services accessible at different price points.

So whether you want to dip your toes in with a DIY online course or you’re ready to outsource your SEO with a Done-For-You SEO package, we’re happy to support you in whichever way makes the most sense for your practice.

Do you Need Help Making a Decision for Your Private Practice Website?

We know this is a big decision, and there are quite a few options to consider! That is why we have our potential clients apply to work with us so that we can take a look at your website, gather information about you, your practice, and your goals along with having a member of our team see where your SEO stands. If you are chosen to work with us, you will then have a consultation, where we’ll discuss your goals for your practice, take a look at your website together, and give you our suggestions on which SEO option best suits your SEO goals.

You can apply to work with us, here!

About the Author

Kaite Ritchie was our former Done-For-You SEO Coordinator at Simplified SEO Consulting. But before she stepped into this role, Kaite worked as an Intake Coordinator for our founder’s private practice. During that time she learned about the different aspects of running a private practice, including getting therapists connected with their ideal clients. There, she also learned what a big difference SEO can make for therapists! You can apply to work with us and learn more about SEO marketing for therapists and our SEO services!

Updated on 4/30/2023 by Lynsey Heskett

October 27, 2022/0 Comments/by Kaite Ritchie

Business Tips, SEO Tips

Large Scale SEO: Workshops, Directories, Coaching & More

National SEO can be a daunting task. There are so many different ways to approach it, and it can be difficult to know where to start. In this blog post, we will discuss some of the basics of large-scale SEO and give you tips for getting started. We will also talk about how to adapt your strategy depending on your niche and target market. SEO is becoming more and more competitive every day, so it’s important to stay ahead of the curve! If you are looking to build out directories, workshops, classes, or online coaching/consulting. Then this post is for you.

SEO for Wellness and Mental Health Directories

As the popularity of online directories has grown, so has the competition. It’s important to understand how your directory fits into the larger landscape of wellness and mental health. If you are just starting out, it may be helpful to build up a list of keywords that you want to rank for. You can use tools like Google Keyword Planner or Uber suggest to begin. What is necessary for terms of content is to create a mission or why to your site ( about page). Create an FAQ page, and add blogs galore.

When doing this particular strategy think about who you are writing to. Is it the client that you want to engage in the services? Or are you trying to draw in professionals to get listed? You need to make this clear so you are not confusing your consumers. You can offer resources for both, but clarity is key. So ” Why begin working with a skilled online therapist”, and ” How Wellness Professionals Can Make the Most Out of This Directory”.

SEO for Workshops and Classes

If you offer workshops and classes, it’s important to make sure that your website is easily found by those who are searching for what you offer. Think about what people seeking workshops or classes are searching for. Remember, that while we know the importance of our services and why people need them, the client may not. So if you are thinking that workshops and classes only will be the keyword that gets you found, think deeper.

For Example…

Consider this. If I am a high-achieving business professional who is used to doing things on my own, I may not seek out a class or workshop. I may search for ” feeling drained from work”, ” navigating motherhood and work”, and “struggling to communicate and commit in relationships”. So how can I as a professional find keywords, but then use them in an effective way for content so clients become motivated to consider how a workshop or class will attend?

SEO for Online Coaching

Just like any other type of business, it’s important to make sure that your website is easily found by those who are searching for what you offer. When people are seeking online coaching or consulting, they may be searching for terms like “life coach”, “career coach”, or “business consultant”. It’s important to use these specific keywords when doing SEO. A health coach is different from a life coach who is different from a career coach. Let’s make sure we are clear.

One thing that can be challenging with coaching and SEO is that terms such as life coach can be very generic. So for this particular strategy consider adding service pages for boundaries and assertiveness, relationship coaching for singles, chronic illness coaching, Niche coaching, and so on. Consider specifics and then use your content to break down the specifics.

So as a relationship coach I am able to help you learn about your identity, and needs, communicate, set clear boundaries, walk away from what isn’t healing and healthy to me, and so on. Then build out blogs. Consider a series: 5 ways relationship coaching can help you find your partner, 3 DBT skills to help you learn to communicate better at work.

SEO for Consulting

As for online consulting, think about how your services are going to help individuals reach their goals with their own business or growth. The same strategy applies, what are your essential pages, why are your services worth reaching out to, and what can you gain from working with a consultant? An FAQ page answering some common questions, and so on. Build out blogs that offer value to new clients and seasoned ones. Simplified SEO consulting’s blog is a great example of how we offer value to individuals needing answers and it also offers value to our current clients as they learn more about SEO and their sites.

When Considering National Rankings, Should I Learn SEO for Myself? Or Have an SEO Specialist Do It?

One of the things that give me great joy is training clients how to feel empowered to understand SEO and their website. When something goes right and a client sees success, that is wonderful. However, not everyone has interested to learn how to do SEO. They are more focused on the content, communicating, and working with the clients. And honestly, that’s ok too.

Some things to consider if you are wanting to learn SEO for yourself would be:

Do you have the time to commit to learning?
How much of a techy are you?
Do you like numbers and analytics?
What are your natural strengths when it comes to marketing?

If you answered yes, then fantastic! You will want to consider taking some online courses or trying our

SEO-intensive group. If you want more one-on-one support then our 12-week training is a great option. Or, if you are looking for some stepping stones, our strategy package is a fantastic first step.

Signs learning SEO is not for you:

You don’t have the time to commit to it
You find yourself struggling with the techy side of things and you don’t want to spend hours troubleshooting
You prefer more creative approaches to marketing

These are all valid reasons! And that’s where our teams come in. As an SEO specialist and trainer, large-scale SEO is one of the things I thrive with. That is why delegating your marketing strategy to an SEO specialist who understands your field and your clients may be a great next step for you. In that case, our Done for your services would be a fantastic fit!

What’s Next for Large Scale SEO?

Large-scale SEO is an ongoing and ever-changing process. As Google continues to change its algorithms (500-600 times a year!), we must change our strategies along with it. That’s why having a team of experts, whether that be in-house or through an agency, is so important.

A large part of my job is staying up-to-date on the latest changes and trends so that my clients can continue to rank well and reach their target audiences.

Start Making Progress on Large Scale SEO with Us!

If you’re ready to start making progress on large-scale SEO for your website, I’d love to chat with you about how we can help. Schedule a free consultation call with us today. If you want nationwide rankings for large-scale SEO, and none of this makes sense, or you don’t have time for it. You can work with an SEO Specialist. They will help you understand your niche and develop a strategy that works for you. You’re working with many moving pieces; we are here to make it more transparent and manageable. You can get started with a free consultation to see what is possible for your website.

To get started, follow these simple steps:

Book a consult to learn about our Done for You Services or our Training Services
Learn about our eclectic and skillful team of SEO specialists
Start seeing your passion project come to life.

Other Services at Simplified SEO Consulting for Large-Scale SEO Support

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is an SEO Specialist, Counselor in Training, and is our Client Success Specialist for clients just starting with SEO and learning. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. If you’re looking for additional support, schedule a consult with the consulting team to see who can help you and how.

October 4, 2022/0 Comments/by Jasmine Jaquess

Business Tips, Training

Why Have a Member of Your Team Go Through Private Practice SEO Training?

When I talk to therapists about learning SEO and our SEO training options, the most common response I get is “I don’t have the time!” And I believe it! As someone who has worked for a private practice, I know firsthand how busy owning a practice can be. If you have a group practice then you may be juggling hiring new clinicians, ensuring that everyone is following policy, and handling billing and payroll. Not to mention potentially having your own clients that you see!

It’s easy to see how on top of that, the idea of learning (and then applying) SEO techniques to your website just sounds impossible. And I’m not going to try to talk you into it. Being a practice owner is a busy, busy role. However, this doesn’t necessarily mean that you need to outsource your SEO entirely. Learning to delegate is an important part of being a business owner. But have you considered delegating your practice’s SEO needs to a member of your own team?

Yes, a Member of Your Team Can Learn SEO Online!

Now, I don’t know the dynamic of your practice. Some practice owners handle intake and administrative duties all on their own. You may have a therapist on your team taking phone calls and emails when they can. However, if you have an Administrative Assistant, Intake Coordinator, Social Media Manager, or even a therapist who has an interest, then you may be able to actually have a member of your team learn SEO!

If at this point you’re thinking, “Why shouldn’t I just have YOU do it then?” that’s an understandable question. And for some practices, it does make sense to outsource their SEO to us. But before you make that decision, it’s important to consider all of your options. And having a member of your team learn SEO is one of them!

Benefits of Having a Member of Your Team Learn SEO

There are many benefits to bringing your SEO “in-house”. I actually go into all of the benefits of learning SEO yourself in this blog, but I’ll go ahead and name a few reasons.

1) You’ll have full control over the content on your private practice website.

Every heading, blog post, and photo title will come from you. Which ensures that everything on your website fully aligns with your practice’s values and brand.

2) You’ll be able to make updates and changes to your private practice website as soon as you need them!

New team member, who needs a profile on the website? Done. New group or service that you’re offering? Up on the site! If you have the skills to add and optimize content on your site, you won’t have to wait for an SEO specialist to do it.

3) You’ll be able to maintain your SEO for years to come.

Even if you decide to outsource some of your SEO, having a member of your team learn a few SEO elements or strategies can allow you to maintain your SEO and stretch your investment!

Perhaps your Intake Coordinator can learn a bit about building backlinks. They can sign up for HARO and respond to inquiries, so your site has the potential to be featured on a high-traffic website like Buzzfeed. Or, maybe a therapist on your team can learn a bit about optimizing blog posts so you can continue to post optimized blogs on your site each month.

For many therapists, this is a great option. Outsource your SEO until your website is ranking well, and then have a member of your team learn some basic SEO skills to maintain your rankings.

4) Learning SEO can cut costs so you can put more money into other areas of your private practice.

Investing in private practice SEO training for a team member is a great way to save money so you don’t have to keep paying for SEO indefinitely. And with that money you save, you can invest in other areas of your practice! Maybe you want to start donating more to local organizations, purchase trainings for your therapists, or even revamp your office space.

When Will the Team Member Use the Private Practice SEO?

There are several scenarios where your team member will be able to use their private practice SEO training skills to good use. From knowing how to optimize your practice’s website to researching keywords that your ideal clients may be searching for, the benefits of having a team member with private practice SEO training are numerous.

Some instances where your team member can use their private practice SEO skills include:

Developing a new website for your practice or revamping your existing one.
Creating content for your practice that is written and optimized for search engines and ideal clients.
Conducting keyword research.
Analyzing website analytics to measure the success of their SEO efforts.
Adding new service pages to your website.
Marketing new services, new therapists, or offers that your practice has.

Investing in private practice SEO training for your team members can bring significant benefits to your practice’s online presence. With their newfound skills, your team members can optimize the website, conduct effective keyword research, and analyze data to improve overall SEO performance. By using these skills, your practice can rank higher in search engine results, attract more patients, and increase revenue. So, consider providing your team members with SEO training and see the positive impact on your practice’s online visibility.

But, What Happens if They Leave My Private Practice After Learning SEO?

After learning all of the benefits of having a team member learn SEO you may be thinking, “Well that all sounds great, but what if that team member leaves the practice?” Which is an understandable concern. The job market has certainly been a bit tricky lately. And we’ve worked with a lot of practices that I’ve seen a high turnover rate in recent years. We’ve thought about this, and we have a few ideas you may want to consider.

SEO Training Options

Now, the ideal solution would be for that team member to train the new hire on what they’ve learned about SEO before they leave. Similarly to training them on the other responsibilities, you could build SEO skills into their training. However, we know that sometimes people leave unexpectedly, and this isn’t always feasible.

In this case, we have online SEO courses you can purchase so your new hire can learn SEO skills on their own! We have courses on building backlinks, optimizing blog posts, and other SEO strategies which are great for maintaining SEO.

If you go through training with us, such as our one-on-one training or our Small Group SEO Intensives, then you may consider having two members of your team learn about SEO. Perhaps you and a team member (if you have the time) can learn together. This way, you also learn enough about SEO to train new hires in the future. You can talk to our team about options for our trainings to see what we’re able to offer if you want more than one team member to learn a bit about SEO.

However, if learning SEO doesn’t make sense for your private practice right now, that’s okay.

We offer a wide range of SEO options because we know that every practice needs something a bit different. Maybe right now it makes sense to outsource your SEO. Then down the line, as you grow your practice you may want to have a team member go through one of our SEO trainings.

We’re here to support your practice’s journey in whichever way makes sense for you right now. And if you need some help figuring out what that looks like, we’re happy to consult with you and give you our suggestions!

Are you Interested in Learning More About Our SEO Training Options?

At Simplified SEO Consulting, we offer a variety of options to teach therapists (and their team members) how to improve or maintain their online rankings. If you’re looking for a more personalized approach, then our one-on-one SEO trainings may be the best option for you. Or, if you think a group setting is a better fit, then our Small Group SEO Intensives would be a good choice! And if you’re looking for an affordable option to get started, we have several DIY online courses that cover different SEO strategies too!

Since we have so many options, you may be wondering what choice is best for your practice’s needs. That’s why we have an application for potential clients to fill out to apply to work with us. Just like you, we want to make sure we are attracting our ideal clients. A member of our team will look over your application to see if you and your practice are a good fit. Once you are approved, one of our SEO specialists would be happy to learn more about your practice and your SEO goals. They will also give you their suggestions on what makes the most sense for you.

Other SEO Services Offered at Simplified SEO Consulting

As I mentioned, we realize that training and DIY options aren’t suitable for all practices. Or at least, they may not be suitable for your practice at this moment. So, for those who want to outsource, we offer Done-For-You SEO services at different levels. Or, if you’re still considering SEO then you may want to start learning a bit more with our free 7-day SEO email series. You can also check out our other blogs on SEO as well to gather more information on how SEO can benefit your practice.

About the Author

Kaite Ritchie was our former Administrative Assistant and Done-For-You Coordinator at Simplified SEO Consulting. Before joining our team, she worked at our founder’s private practice as an Intake Coordinator. There she learned all about how busy running a private practice can be. However, she also learned how valuable SEO can be in getting connected with ideal clients! That’s why she’s so passionate about helping private practice owners find SEO solutions that make sense for their practice. You can apply to work with us and learn more about our SEO services on our website to help to decide whether one of our training options is right for you!

Updated on 4/30/2023 by Lynsey Heskett

September 27, 2022/0 Comments/by Kaite Ritchie

Business Tips, SEO Tips

Nationwide Rankings: Strategies for Large-Scale SEO Success

When you are looking to get nationwide rankings, there are a few things that you need to keep in mind. Just like with any other SEO strategy, the process takes time and effort if you want to see results. In this series, we will discuss some of the best practices you can use to help improve your website’s visibility and rank for keywords related to your business or product. Stay tuned for more information on large-scale SEO and SEO strategy development!

First and Foremost, Know Your Ideal Clients and Audience

For some strategies with SEO, you can get to know who your ideal clients are in the process of optimizing and writing content. Although no matter what, we do recommend learning your niche right off the bat. For nationwide individuals, such as workshops, classes, courses, directories, or coaching, it is of the utmost importance that you have clarity in who your audience is. That may require digging, asking questions, networking, and getting more clarity before diving in.

A disclaimer. In getting to know your ideal people better, I don’t want this to cause anxiety that you have to 100% understand your people, or your idea is not worth pursuing. Anxiety and imposter syndrome can keep us from putting an excellent tool or resource into the world. However, if you cannot create content that you’re passionate about and write that often, then maybe some more soul searching is needed.

Create the Important landing pages

We are at it again with content content content! When I say this, I recognize that national rankings will look different. If you are selling a course, a program, listing therapists or other mental health professionals or doing workshops. It is worth having a built-out page with at least 800 words of content. Why? Because Google values content, you want to be competitive if we reach a nationwide audience.

What is considered a vital landing page for large-scale SEO?

The product is the vital landing page. Is it a directory, a podcast, a workshop, a masterclass, a new course you’re rolling out, or coaching groups? Create a page for it and be specific with what people can expect and why it would benefit them. Other vital pages include about the author, about pages, a blog, and potentially an FAQ/pricing page. These may not all be optimized, but they are worth having.

How Long Will It Take Me To Get Rankings

The time it takes to see results will look different for each person. It depends on the competitiveness of your niche, how much content you’re creating, and other optimization techniques you may be using. We have seen people rank in as little as four to five months and sometimes up to a year or more. I would recommend expecting to stay in it for the long haul. The great thing is that once you rank, draw in clients, and get conversations; you will not have to go back and do that heavy lifting.

Are Service Pages the Most Important Part of Large Scale-SEO?

No! Your pages set you up as an authority, but it is not the central part of the strategy. Here are the two things that matter most. Backlinks and Blogging! But How?

Backlinks

This is a crucial part of a long-term strategy. Why? Because you’re building yourself up as the expert in this particular niche. Therefore, we want to begin developing quality backlinks early on. That means if you have been on podcasts, blogs on other sites, or treatment centers you work with. These people are great options for building quality backlinks. Over time, as you produce content, you will have backlinks naturally linking to your site. This is what we want!

Blogging

This is where a core amount of optimization comes from on your website. So blog creating you as the expert. The more content, the more we show Google we are experts, consistent, and worthy of being trusted on the search engine. Here we demonstrate our expertise in topics, why people should work with you, and what you can offer. No, this isn’t a salesy approach. But if I were offering health coaching services for busy professionals, I may choose to talk about burnout, realistic self-care, perfectionism, slowing down, and how a health coach or life coach may help. Write series and cornerstones (2000-word blog posts). Write from the passion behind your practice; through this, you will begin connecting with your people.

What Next for Large-Scale SEO?

There is so much behind the strategy for nationwide rankings, and it’s different for every niche, site, and person. If you’re willing to put in that work, great! We are here to support you and see you thrive. This is a glimpse into what you can think about when beginning a nationwide ranking. If you want more support, our team of skillful SEO specialists can help.

Stay tuned for specific posts about large-scale SEO on directories, workshops/classes, courses, and online coaching.

Begin Working with an SEO Specialist and Get Your Passion Project Ranking!

If you want nationwide rankings for large-scale SEO, and none of this makes sense, or you don’t have time for it. You can work with an SEO Specialist. They will help you understand your niche and develop a strategy that works for you. You’re working with many moving pieces; we are here to make it more transparent and manageable. You can get started with a free consultation to see what is possible for your website.

To get started, follow these simple steps:

Book a consult to learn about our Done for You Services or our Training Services
Learn about our eclectic and skillful team of SEO specialists
Start seeing your passion project come to life.

Other Services at Simplified SEO Consulting for Large-Scale SEO Support

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is an SEO Specialist, Counselor in Training, and is our Client Success Specialist for clients just starting with SEO and learning. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. If you’re looking for additional support, schedule a consult with the consulting team to see who can help you and how.

September 6, 2022/0 Comments/by Jasmine Jaquess