Large Scale SEO: Workshops, Directories, Coaching & More

National SEO can be a daunting task. There are so many different ways to approach it, and it can be difficult to know where to start. In this blog post, we will discuss some of the basics of large-scale SEO and give you tips for getting started. We will also talk about how to adapt your strategy depending on your niche and target market. SEO is becoming more and more competitive every day, so it’s important to stay ahead of the curve! If you are looking to build out directories, workshops, classes, or online coaching/consulting. Then this post is for you.

SEO for Wellness and Mental Health Directories

As the popularity of online directories has grown, so has the competition. It’s important to understand how your directory fits into the larger landscape of wellness and mental health. If you are just starting out, it may be helpful to build up a list of keywords that you want to rank for. You can use tools like Google Keyword Planner or Uber suggest to begin. What is necessary for terms of content is to create a mission or why to your site ( about page). Create an FAQ page, and add blogs galore.

When doing this particular strategy think about who you are writing to. Is it the client that you want to engage in the services? Or are you trying to draw in professionals to get listed? You need to make this clear so you are not confusing your consumers. You can offer resources for both, but clarity is key. So ” Why begin working with a skilled online therapist”, and ” How Wellness Professionals Can Make the Most Out of This Directory”.

SEO for Workshops and Classes

If you offer workshops and classes, it’s important to make sure that your website is easily found by those who are searching for what you offer. Think about what people seeking workshops or classes are searching for. Remember, that while we know the importance of our services and why people need them, the client may not. So if you are thinking that workshops and classes only will be the keyword that gets you found, think deeper.

For Example…

Consider this. If I am a high-achieving business professional who is used to doing things on my own, I may not seek out a class or workshop. I may search for ” feeling drained from work”, ” navigating motherhood and work”, and “struggling to communicate and commit in relationships”. So how can I as a professional find keywords, but then use them in an effective way for content so clients become motivated to consider how a workshop or class will attend?

SEO for Online Coaching

Just like any other type of business, it’s important to make sure that your website is easily found by those who are searching for what you offer. When people are seeking online coaching or consulting, they may be searching for terms like “life coach”, “career coach”, or “business consultant”. It’s important to use these specific keywords when doing SEO. A health coach is different from a life coach who is different from a career coach. Let’s make sure we are clear.

One thing that can be challenging with coaching and SEO is that terms such as life coach can be very generic. So for this particular strategy consider adding service pages for boundaries and assertiveness, relationship coaching for singles, chronic illness coaching, Niche coaching, and so on. Consider specifics and then use your content to break down the specifics.

So as a relationship coach I am able to help you learn about your identity, and needs, communicate, set clear boundaries, walk away from what isn’t healing and healthy to me, and so on. Then build out blogs. Consider a series: 5 ways relationship coaching can help you find your partner, 3 DBT skills to help you learn to communicate better at work.

SEO for Consulting

As for online consulting, think about how your services are going to help individuals reach their goals with their own business or growth. The same strategy applies, what are your essential pages, why are your services worth reaching out to, and what can you gain from working with a consultant? An FAQ page answering some common questions, and so on. Build out blogs that offer value to new clients and seasoned ones. Simplified SEO consulting’s blog is a great example of how we offer value to individuals needing answers and it also offers value to our current clients as they learn more about SEO and their sites.

When Considering National Rankings, Should I Learn SEO for Myself? Or Have an SEO Specialist Do It?

One of the things that give me great joy is training clients how to feel empowered to understand SEO and their website. When something goes right and a client sees success, that is wonderful. However, not everyone has interested to learn how to do SEO. They are more focused on the content, communicating, and working with the clients. And honestly, that’s ok too.

Some things to consider if you are wanting to learn SEO for yourself would be:

Do you have the time to commit to learning?
How much of a techy are you?
Do you like numbers and analytics?
What are your natural strengths when it comes to marketing?

If you answered yes, then fantastic! You will want to consider taking some online courses or trying our

SEO-intensive group. If you want more one-on-one support then our 12-week training is a great option. Or, if you are looking for some stepping stones, our strategy package is a fantastic first step.

Signs learning SEO is not for you:

You don’t have the time to commit to it
You find yourself struggling with the techy side of things and you don’t want to spend hours troubleshooting
You prefer more creative approaches to marketing

These are all valid reasons! And that’s where our teams come in. As an SEO specialist and trainer, large-scale SEO is one of the things I thrive with. That is why delegating your marketing strategy to an SEO specialist who understands your field and your clients may be a great next step for you. In that case, our Done for your services would be a fantastic fit!

What’s Next for Large Scale SEO?

Large-scale SEO is an ongoing and ever-changing process. As Google continues to change its algorithms (500-600 times a year!), we must change our strategies along with it. That’s why having a team of experts, whether that be in-house or through an agency, is so important.

A large part of my job is staying up-to-date on the latest changes and trends so that my clients can continue to rank well and reach their target audiences.

Start Making Progress on Large Scale SEO with Us!

If you’re ready to start making progress on large-scale SEO for your website, I’d love to chat with you about how we can help. Schedule a free consultation call with us today. If you want nationwide rankings for large-scale SEO, and none of this makes sense, or you don’t have time for it. You can work with an SEO Specialist. They will help you understand your niche and develop a strategy that works for you. You’re working with many moving pieces; we are here to make it more transparent and manageable. You can get started with a free consultation to see what is possible for your website.

To get started, follow these simple steps:

Book a consult to learn about our Done for You Services or our Training Services
Learn about our eclectic and skillful team of SEO specialists
Start seeing your passion project come to life.

Other Services at Simplified SEO Consulting for Large-Scale SEO Support

If you’re looking for other forms of support, we can help! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is an SEO Specialist, Counselor in Training, and is our Client Success Specialist for clients just starting with SEO and learning. Jasmine works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, and much more. If you’re looking for additional support, schedule a consult with the consulting team to see who can help you and how.

October 4, 2022/0 Comments/by Jasmine Jaquess

SEO Basics, SEO Tips, SEO Tools

What are Some Keywords for Healthcare Private Practices?

In today’s digital age, the success of a healthcare private practice often depends on its online presence. One crucial aspect of that digital presence is optimizing your website and content to rank well on search engines like Google. This process is known as Search Engine Optimization (SEO), and at its core are keywords. Keywords are the words and phrases that people type into search engines to find information, products, or services.

For healthcare private practice owners, understanding how to research and use keywords effectively is essential for attracting potential patients. In this article, we’ll delve into the world of healthcare keywords, providing an overview of how to conduct keyword research as a practice owner, and offering sample keywords tailored to different types of healthcare professionals who might have a private practice.

Keyword Research Basics

Before we dive into specific healthcare SEO keywords, let’s grasp the fundamentals of keyword research. Keyword research involves identifying the words and phrases your potential patients are likely to use when searching for healthcare services online.

Starting Your Keyword Research Journey

Keyword Research means trying to figure out what words the patients you are trying to help are typing into search engines. When they need your help, what terms are they using? What do they think they’re looking for?

This may seem simple at first. However, the truth is that patients aren’t always searching for what we as healthcare providers think they are. I know this is true for me as a mental health professional. I went to school for years and learned a lot of terms related to specific mental health disorders and types of treatments. So, those are the terms I think in. But the patients I help think in terms of their pain. And so do yours.

So, to really know how to optimize your website, we need to understand what your patients are thinking, feeling, and saying when they go to look for a new healthcare provider.

Understanding Your Niche

Your healthcare private practice likely specializes in a particular area of medicine or therapy. The truth is that most medical providers, but especially those in private practice, tend to have their favorite types of clients or, issues or ailments that they work the best with. There are certain things that you are just really knowledgeable about, really compassionate in treating, or just have more experience around. Most likely, these things are your niche. Identifying your niche is crucial because it helps you tailor your keywords to match your practice’s specialties.

List of Keywords: Examples of Keywords for Doctors & Other Healthcare Professionals in Private Practice

In all honesty, I don’t love giving people sample keywords. I feel like when I do this, people just go with these lists and don’t do enough research on their own. But I also get asked things like, “What are some keywords for health and wellness” a LOT. So, I’m going to give you some sample lists to give you an idea of the type of things your patients might be looking for. But please view these lists as a starting place, not a final destination. I’m not considering your specific area of expertise, the location of your practice, etc. when I write this list. I highly recommend diving a lot deeper into the needs of your own patients when you determine what words to target on your own website, especially if you’re looking for what keywords are trending now. Because relevancy at the moment matters when it comes to SEO. These are simply marketing keyword examples for the healthcare field.

Sample Keywords for Family Medicine Doctors

If you’re a family medicine doctor, your target audience is diverse, ranging from children to seniors. Therefore, the keywords you might target can vary a great deal as well. So, please keep in mind that any keyword list I could create for family medicine doctors is really just the tip of the iceberg. But if you’re looking for SEO keyword examples, I wanted to list at least a few.

Here are some sample keywords that can resonate with potential patients seeking family healthcare:

Family doctor near me
Family practice near me
Family medical center
Primary care physician
Primary care doctor
Family physician near me
Wellness check-up
Pediatric care
Geriatric medicine

Sample Keywords for Pediatricians

Pediatricians cater specifically to children’s healthcare needs but still offer help for a wide range of health concerns. Here are some sample keywords to attract parents and caregivers looking for pediatric services:

Pediatrician in [Your Location]
Pediatrician near me
Pediatric doctor near me
Pediatric clinic
Private pediatrician near me
Pediatric dr near me
Pediatric care
Natural pediatrician
Child vaccinations
Infant healthcare

Sample Keyword List for Chiropractors in Private Practice

Chiropractic care is another important area of the healthcare field and chiropractors are turning more and more to SEO for their marketing. What this means is that SEO is getting to be more competitive for chiropractors To attract individuals seeking chiropractic services, consider these keywords:

Chiropractor near me
Family chiropractic
Walk-in chiropractor near me
Chiropractic adjustment
Prenatal chiropractor near me
Pediatric chiropractor
Back pain relief
Spinal adjustment
Holistic chiropractic care
Chiropractic wellness center

Sample Keywords for Speech-Language Pathologists

Speech-language pathologists help individuals with communication disorders. I previously wrote a longer blog post specifically with ideas for long tail keywords for SLPs, or here are more examples of some shorter tail keywords for SLPs:

Speech therapist in [Your City]
Language disorder treatment
Speech therapy for children
Stuttering therapy
Communication skills improvement

Sample Keywords for Acupuncturists

Acupuncturists offer alternative medicine therapies. To attract those interested in acupuncture, consider these keywords:

Acupuncturist in [Your Location]
Traditional Chinese medicine
Acupuncture for pain relief
Holistic healing center
Acupuncture therapy session

Sample Keywords for Holistic Medicine Doctors

Holistic medicine doctors focus on whole-body health. These keywords can engage holistic healthcare seekers:

Holistic doctor near me
Integrative medicine practitioner
Natural healing therapies
Mind-body wellness
Holistic health assessment

Sample Keywords for Massage Therapists

Massage therapists provide relaxation and pain relief services. Optimize your keywords for individuals seeking massage therapy:

Massage therapist in [Your City]
Deep tissue massage
Swedish massage spa
Sports injury therapy
Relaxing massage session

Keyword Implementation Strategies

Once you’ve identified your keywords, it’s time to incorporate them into your online content strategically. Ensure that your content remains valuable and patient-centric while optimizing for keywords.

Monitoring and Adapting

Keyword research is an ongoing process. Regularly monitor the performance of your selected keywords and be prepared to adapt your strategy based on real-world results.

Keyword Pitfalls to Avoid

While keywords are essential, healthcare private practice owners must avoid common keyword research mistakes, such as overthinking it, spending more time researching than optimizing, and not considering user intent.

In conclusion, effective keyword research is the foundation of successful SEO for healthcare private practices. By understanding your niche, selecting relevant keywords, and implementing them strategically, you can improve your online visibility and attract more potential patients.

Keyword Research as a Journey

The keywords I included here are great examples. But that’s all they can be – a few health-related keywords to get you started. I can’t even claim they’re the most searched health keywords on Google, because that list will constantly change. So doing up-to-date keyword research to see what the current Google trends are related to your specific niche and in the area you practice is really important.

SEO for Your Healthcare Practice with Simplified SEO Consulting

Ready to take your healthcare private practice’s SEO to the next level? Want to learn more about SEO for functional medicine doctors? Contact us at Simplified SEO Consulting for personalized guidance and comprehensive SEO solutions. Schedule a free Zoom consultation with our team today, and let’s grow your practice together.

October 1, 2022/0 Comments/by Jessica

SEO Basics, SEO Tips

In Honor of Hispanic Heritage Month: Why Inclusivity & Diversity Matter in SEO

Hispanic Heritage Month is celebrated annually from September 15th to October 15th in the United

States. It is a time when we reflect on the contributions of Hispanic and Latinx Americans to our country and culture. This year, we’d like to take a moment to talk about inclusive SEO practices. When you optimize your pages for search engines, it’s important to be aware of how your content can be accessed and enjoyed by all audiences. Diverse representation matters, and we hope that by following some simple SEO for therapists, you can help make your website more inclusive for everyone!

Photos

Photos are always a great way to add visual interest to your content. But did you know that they can also help make your site more inclusive? When choosing photos for your website, be sure to select images that represent a diverse range of people and cultures. This will send the message that your site is welcoming to all visitors. In addition to photos, you can also use videos, infographics, and other types of visual media to add variety to your content.

Keywords

When you’re brainstorming keywords to include in your content, be sure to think about inclusive language. For example, if you’re writing about Hispanic Heritage Month, you might want to consider using the keyword “Latinx” in addition to “Hispanic.” By using inclusive keywords, you can help your content reach a wider audience.

Inclusive language isn’t just about race and ethnicity. It can also refer to gender, sexual orientation, ability, age, and other forms of diversity. When choosing keywords, think about how you can be inclusive and intentional with this.

Language

The language you use on your website can also be a factor in inclusive SEO. If you’re targeting a global audience, you may want to consider translating your content into different languages. This will help ensure that everyone can access and understand your message.

In addition to translation, you should also be aware of the tone and style of your language. Be sure to avoid using offensive or exclusionary language. Instead, opt for a language that is welcoming and inclusive.

By following these inclusive SEO tips, you can help make your website more accessible and enjoyable for everyone! Inclusive SEO for therapists doesn’t need to be overcomplicated.

Pages

Service pages that are only in English can exclude non-English speakers from accessing your content. If you’re targeting a global audience, be sure to provide translations of your page into different languages. This will not only make your site more inclusive, but it will also help you rank higher in search results. One great page to add for inclusivity reasons is a Spanish-speaking page or therapy in Spanish page.

The strategy behind this involves writing content that can be translated into Spanish and then finding the corresponding Spanish keywords so that when someone who is a non-English speaker search, the barriers to mental health support are reduced. Know that SEO-wise, you may not get a huge return on investment for building it out, but it is necessary if we want to help open access to others.

Blogs

Blogs are a great way to connect with your audience and share your message. When writing blog posts, be sure to keep inclusive SEO in mind. Use keywords that represent a diverse range of people and cultures. You can also link to other inclusive content on your site to help show your commitment to inclusivity.

Is your website designed with inclusivity and representation in mind?

If not, now is the time to start making some changes! By following these inclusive SEO tips, you can help make your site more welcoming and accessible for everyone. Latinos are the largest and fastest-growing minority group in the United States, making up 17 percent of the population. And yet, they are often underrepresented in media and marketing.

This Hispanic Heritage Month, let’s commit to doing better! By creating inclusive content and using inclusive keywords, we can help make sure that everyone feels welcome on our websites.

What are some other ways you can think of to make your website more inclusive? Share your thoughts in the comments below! And if you need support reach out for a consult or talk with one of our SEO specialists.

Start Making an Impact Effectively with SEO for Therapists!

Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:

Schedule a consult with our Client Success Specialist or Consult Team
Learn more about our wonderful team of SEO Specialists.
Start connecting better when you learn more about SEO for therapists

Other Services offered by Simplified SEO Consulting

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for therapists who want to learn with a guide. Additionally, we are offering a limited-time SEO Mastermind group if you want a great training opportunity for a steal, this is for you. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!

About the Author

October 1, 2022/0 Comments/by Jasmine Jaquess

SEO Basics, SEO Tips, SEO Tools

What is the Best SEO Tool to Use for Personal Injury Attorneys?

In the world of SEO for personal injury attorneys, much like in a courtroom, having the right tools at your disposal can make all the difference. The same principle applies to your online presence. As personal injury attorneys navigate the digital landscape, the question arises: What is the best SEO tool to use to ensure success in this competitive arena? While there are a plethora of SEO tools available, ranging from Google Search Console to KW Finder by Mangools and SEMrush, the key to effective SEO lies not just in the tools themselves but in how they are wielded.

SEO Tools of the Trade: More Than Meets the Eye

Imagine you’re a seasoned personal injury attorney. Your success in the courtroom doesn’t solely hinge on having the most advanced legal textbooks; it depends on your ability to apply that knowledge strategically, argue your case persuasively, and adapt to the unique circumstances of each trial. Similarly, in the digital realm, SEO tools are only as valuable as the expertise behind them.

Consider Google Search Console, for instance. It’s a powerful tool that provides insights into how Google views your website, but interpreting and acting upon the data it provides requires a deep understanding of SEO principles. Without this expertise, you might find yourself overwhelmed by a sea of metrics and charts, unsure of how to navigate the intricate landscape of search engine optimization.

KW Finder by Mangools: Unearthing SEO Treasure

Keyword research is the bedrock of any successful SEO strategy. Just as an experienced investigator meticulously examines evidence to build a strong case, KW Finder helps you uncover valuable keywords to target in your content. It provides data on search volume, keyword difficulty, and even suggests related terms, allowing you to fine-tune your content strategy.

But here’s the twist: finding keywords is one thing, but knowing how to use them effectively is another. Personal injury attorneys wouldn’t just present evidence without crafting a compelling narrative around it. Similarly, the best SEO keywords for lawyers must be seamlessly woven into your content, enhancing user experience and signaling to search engines that your content is not only relevant but authoritative.

SEMrush: Your SEO Swiss Army Knife

SEMrush is often considered a Swiss Army knife of SEO tools for law firms. It offers a wide array of features, from competitive analysis and keyword tracking to site audit and backlink analysis. In essence, it’s like having a comprehensive legal library at your disposal, complete with precedents, legal research tools, and expert commentary.

However, just as a library doesn’t automatically transform someone into a lawyer, SEMrush doesn’t guarantee SEO success on its own. It’s a tool, and like any tool, it requires a skilled hand to yield the best results. Understanding which data points matter most, how to interpret them, and, most importantly, how to turn insights into action is where the magic truly happens.

What is an Example of On-Page SEO?

Imagine you’re crafting a web page for your personal injury law firm that focuses on “car accident claims.” Effective on-page SEO involves optimizing various elements to make your page more appealing to both search engines and human visitors. First, you’d strategically place your target keyword, “car accident claims,” in essential areas such as the page title, meta description, and headings. This signals to search engines that your content is relevant to this keyword.

Next, you’d ensure that your content provides valuable information on the topic, offering insights into the legal aspects of car accident claims, what clients can expect, and why they should choose your firm. This not only satisfies user intent but also establishes your authority in the field. Additionally, you’d optimize your images by adding descriptive alt text, making your content more accessible and enhancing your SEO.

Effective on-page SEO also involves creating a user-friendly experience, which includes mobile responsiveness and fast page loading times. A well-structured layout with clear headings and concise paragraphs makes your content easy to read. By implementing these on-page SEO practices, you improve your chances of ranking higher in search results, attracting more potential clients to your personal injury law firm’s website.

The Most Important Tool: SEO Expertise

In the legal world, clients seek attorneys not only for their access to legal knowledge but for their ability to apply that knowledge effectively. Similarly, when it comes to SEO, the most crucial tool in your arsenal is SEO expertise.

Consider on-page SEO, a practice that involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It’s like preparing a compelling legal argument. You might have the facts and the law on your side, but presenting them in a persuasive and structured manner is what wins the case.

An SEO expert knows precisely how to optimize on-page elements, from meta titles and descriptions to headings and image alt text, to not only make your content more search engine-friendly but also enhance user experience. They understand the delicate balance between keyword optimization and readability, ensuring that your website attracts both search engine bots and real potential clients.

How to Improve SEO: Seek Expert Guidance

In the courtroom, you wouldn’t expect to win a complex case without the guidance of an experienced attorney. Similarly, in the digital world, achieving SEO success often necessitates the guidance of experts who understand the nuances of the landscape.

While tools like Google Search Console, KW Finder by Mangools, and SEMrush are undeniably valuable, they are most effective when wielded by individuals with in-depth SEO knowledge. Personal injury attorneys seeking to improve their online presence and attract more clients should consider partnering with trusted SEO professionals who not only have access to these tools but also possess the expertise to maximize their potential.

Consider Your SEO Partners

In the legal profession, collaboration and partnership are key to achieving success. The same applies to SEO. If you’re a personal injury attorney looking to improve your digital footprint, Simplified SEO Consulting stands ready to be your trusted SEO partner.

Our team of SEO experts understands the unique challenges and opportunities that personal injury attorneys face in the digital landscape. We don’t just offer access to SEO tools; we provide the knowledge, experience, and personalized strategies necessary to drive results.

Begin SEO Services with Simplified SEO Consulting Today!

Don’t let your online presence be determined by the tools you use alone. Elevate your SEO strategy with the guidance of experts who can help you navigate the complexities of digital marketing. Contact Simplified SEO Consulting today to embark on your journey toward improved visibility, increased traffic, and, ultimately, more clients. Here’s all you have to do!

Book a consultation here.
Learn more about SEO packages & meet with our SEO Specialists.
See your law firm grow by reaching ideal clients and growing your online presence!

Other Services Simplified SEO Consulting Offers:

Simplified SEO Consulting offers a range of services to help you improve your website’s online presence. We offer Done For You SEO Services and DIY Online SEO Courses, which are customized to enhance your search engine rankings and attract your ideal clients. We also have a 12-week Done With You Intensive Program for comprehensive training. Our Content Networking service can help you boost your online presence and attract more of your ideal clients. Check out our blog for more tips and guides on SEO.

September 20, 2022/0 Comments/by Danica Wolf

SEO Basics, SEO Tips

10 More Common SEO Terms

Keeping up with relevant SEO terms can feel like a losing battle at times

As SEO specialists, we understand there are many terms that may be a bit too technical for the average practice owner. In the past, we’ve covered ten of the most common SEO terms, but there are still many terms that should be addressed! So, today we are going to cover ten more common terms to help you better understand search engine optimization.

What is Structured Data?

Structured data is an SEO term that refers to the act of organizing data about your site to help search engines better understand how to display content. One of the best ways to achieve this is by using Schema.org. This site has a standardized list of markup languages that are used consistently across search engines. JSON-LD is one of the most popular, and the format preferred by Google.

Using structured data helps provide richer search results for Google. For many practice owners, improving off-page elements like how structured one’s data is can offer many SEO benefits. This is why addressing both on-page and off-page parts of your site is so important in an effective SEO strategy.

What is Search Intent?

Search intent is another one of our SEO terms that refers to the reason a person is searching for something. It is the purpose of an online search, and there are a few common types that people fall into. The four main types of search intent include:

Informational intent
Navigational intent
Transactional intent
Commercial intent

Searches with informational intent involve visitors looking for information about a specific topic. This may be something as simple as a dinner recipe, or information about therapy services in their area. Visitors with navigational intent on the other hand are more likely to be searching for a specific website. People likely already have a website in mind, and they are searching for that website in the search results.

The third type of search intent is transactional, which is when people search for something they would like to buy at that moment. Commercial intent is very similar. But, it generally means a person isn’t ready to buy something yet. Instead, they are likely doing more research on which products or services before they decide to buy. This intent may turn transactional in nature, but it is still worth mentioning the distinction between the two.

What is Keyword Stuffing?

Keyword stuffing is when an unnatural amount of keywords are included on a page in order to try and improve rankings. This is an outdated SEO strategy that can result in penalization from Google. Google prefers to see content that is focused, but still written for people to read. But, it can be difficult at times to avoid keyword stuffing when optimizing for specific keywords.

You always want to ensure your main keywords are going to be included throughout the page. But, overachieving in this sense can often be seen as a red flag to Google. The search engine is focused on providing helpful content for humans. So, including a large number of keywords in the text can be seen as a sign that you are only worried about ranking well instead of providing the best content and services for your ideal client. So, it’s important to always create content with them in mind!

What is A Directory?

In the context of SEO, a directory is an aggregate that lists private practice listings. Some of these may be more general, and others may be created around specific services or niches. Think of how Yelp and Google My Business collect the name, addresses, and phone numbers of a variety of different services. But, most directories also serve another important purpose. They often offer opportunities for high-quality backlinks on your site. Having multiple links on your site can serve as a signal that your site is reputable. But, the quality of every backlink will differ. So, each directory should be inspected before deciding to post anything to it.

What is Guest Blogging?

Guest blogging is another way to help build credibility through external links. By offering to write content for another site, you can potentially get a link from their site pointing back to yours. By featuring your content and linking back to your website, you can help improve how Google views your expertise, authoritativeness, and trustworthiness. Thus, improving your chance of ranking well on the search engine.

What is Accelerated Mobile Pages (AMP)?

AMP is a framework for creating web pages that load faster on mobile devices. It helps make sites that may have been originally created for a computer screen conform to the smaller screens of phones and tablets. Since so many people search using their phones these days, Google has given more focus to AMP. This means that ensuring your site is optimized for a mobile experience can help you rank higher in the SERP.

What is A Heatmap?

Scrollmap or website scroll heat map tool. Learn how Simplified SEO Consulting can offer support with therapist SEO and more. A heatmap is an SEO tool that shows a visual representation of the most viewed and overlooked parts of a page. These are often depicted using a color gradient going from blue to red. But, this will depend on the type of heatmap that is being used. Some heatmaps can provide valuable information about the content on your site. Others may be used in relation to geographical location.

What is a Keyword Research Tool?

This SEO term is self-explanatory but important. Keyword research is the foundation of SEO. They are the tools that one can use to identify stats about particular keywords you want and are trying to improve rankings for. Most tools offer a variety of estimations. These often include how much a given keyword is being ranked for, competition, and related keyword recommendations for a specific keyword and others similar to it. There are many free and paid options on the internet, so it’s important to take the time to find the tool that fits your needs best.

What are Impressions and Clicks?

Impressions are the number of times you’ve shown up in the search results for the keywords you are working to improve rankings for. While you may show up in front of people in google’s search results, this doesn’t mean they are clicking on the site to visit it. This is what is referred to as a click in the world of SEO. When people actually visit the site

What are Bounce Rates and Exit Rates?

A bounce rate is the percent of those that have visited a page and then left the site without visiting another page. Once a person has finished with a page, instead of visiting more pages on the site, they bounce back to Google. Then, they continue their search to find the right search result for their situation.

On the other hand, exit rates indicate where visitors are exiting your site after visiting more than one page. This can offer support in understanding the pages most people are leaving the site from. It can also help reveal content problems on the site. You may not have to worry about people leaving the site after reading a lengthy blog post, but you may want to take another look at your site if they are exiting important pages such as your contact page. Doing so can help you better understand which pages have these issues.

Begin Improving Counselor SEO With Simplified SEO Consulting

Keeping track of the ever-evolving list of SEO terms can be hard to deal with at times. But, our trained SEO specialists can offer support from anywhere in the country. We would be happy to offer support in helping you achieve your SEO goals. To start your SEO journey with Simplified SEO Consulting, please follow these simple steps:

Apply to work with us
Meet with an SEO specialist.
Start improving your SEO!

Other Services Offered with Simplified SEO Consulting

You don’t have to keep track of SEO terms when working with an SEO specialist. Our team would be happy to offer support in improving your SEO with a variety of SEO services. We offer Done For You SEO Services and DIY Online SEO Courses, and a 12-week Done With You Intensive SEO Program. Feel free to read other posts from our blog for more helpful information!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation and responding in a timely manner to client concerns. Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

September 19, 2022/0 Comments/by Sterling Humburg-Cage

Business Tips, SEO Tips

Nationwide Rankings: Strategies for Large-Scale SEO Success

When you are looking to get nationwide rankings, there are a few things that you need to keep in mind. Just like with any other SEO strategy, the process takes time and effort if you want to see results. In this series, we will discuss some of the best practices you can use to help improve your website’s visibility and rank for keywords related to your business or product. Stay tuned for more information on large-scale SEO and SEO strategy development!

First and Foremost, Know Your Ideal Clients and Audience

For some strategies with SEO, you can get to know who your ideal clients are in the process of optimizing and writing content. Although no matter what, we do recommend learning your niche right off the bat. For nationwide individuals, such as workshops, classes, courses, directories, or coaching, it is of the utmost importance that you have clarity in who your audience is. That may require digging, asking questions, networking, and getting more clarity before diving in.

A disclaimer. In getting to know your ideal people better, I don’t want this to cause anxiety that you have to 100% understand your people, or your idea is not worth pursuing. Anxiety and imposter syndrome can keep us from putting an excellent tool or resource into the world. However, if you cannot create content that you’re passionate about and write that often, then maybe some more soul searching is needed.

Create the Important landing pages

We are at it again with content content content! When I say this, I recognize that national rankings will look different. If you are selling a course, a program, listing therapists or other mental health professionals or doing workshops. It is worth having a built-out page with at least 800 words of content. Why? Because Google values content, you want to be competitive if we reach a nationwide audience.

What is considered a vital landing page for large-scale SEO?

The product is the vital landing page. Is it a directory, a podcast, a workshop, a masterclass, a new course you’re rolling out, or coaching groups? Create a page for it and be specific with what people can expect and why it would benefit them. Other vital pages include about the author, about pages, a blog, and potentially an FAQ/pricing page. These may not all be optimized, but they are worth having.

How Long Will It Take Me To Get Rankings

The time it takes to see results will look different for each person. It depends on the competitiveness of your niche, how much content you’re creating, and other optimization techniques you may be using. We have seen people rank in as little as four to five months and sometimes up to a year or more. I would recommend expecting to stay in it for the long haul. The great thing is that once you rank, draw in clients, and get conversations; you will not have to go back and do that heavy lifting.

Are Service Pages the Most Important Part of Large Scale-SEO?

No! Your pages set you up as an authority, but it is not the central part of the strategy. Here are the two things that matter most. Backlinks and Blogging! But How?

Backlinks

This is a crucial part of a long-term strategy. Why? Because you’re building yourself up as the expert in this particular niche. Therefore, we want to begin developing quality backlinks early on. That means if you have been on podcasts, blogs on other sites, or treatment centers you work with. These people are great options for building quality backlinks. Over time, as you produce content, you will have backlinks naturally linking to your site. This is what we want!

Blogging

This is where a core amount of optimization comes from on your website. So blog creating you as the expert. The more content, the more we show Google we are experts, consistent, and worthy of being trusted on the search engine. Here we demonstrate our expertise in topics, why people should work with you, and what you can offer. No, this isn’t a salesy approach. But if I were offering health coaching services for busy professionals, I may choose to talk about burnout, realistic self-care, perfectionism, slowing down, and how a health coach or life coach may help. Write series and cornerstones (2000-word blog posts). Write from the passion behind your practice; through this, you will begin connecting with your people.

What Next for Large-Scale SEO?

There is so much behind the strategy for nationwide rankings, and it’s different for every niche, site, and person. If you’re willing to put in that work, great! We are here to support you and see you thrive. This is a glimpse into what you can think about when beginning a nationwide ranking. If you want more support, our team of skillful SEO specialists can help.

Stay tuned for specific posts about large-scale SEO on directories, workshops/classes, courses, and online coaching.

Begin Working with an SEO Specialist and Get Your Passion Project Ranking!

If you want nationwide rankings for large-scale SEO, and none of this makes sense, or you don’t have time for it. You can work with an SEO Specialist. They will help you understand your niche and develop a strategy that works for you. You’re working with many moving pieces; we are here to make it more transparent and manageable. You can get started with a free consultation to see what is possible for your website.

To get started, follow these simple steps:

Book a consult to learn about our Done for You Services or our Training Services
Learn about our eclectic and skillful team of SEO specialists
Start seeing your passion project come to life.

Other Services at Simplified SEO Consulting for Large-Scale SEO Support

About the Author

September 6, 2022/0 Comments/by Jasmine Jaquess

SEO Basics, SEO Tips, SEO Tools

What is the SEO Strategy for the Healthcare Industry?

In the ever-evolving landscape of digital marketing, understanding the SEO strategy for the healthcare industry is paramount. SEO, or Search Engine Optimization, is the cornerstone of your online presence and can significantly impact the success of your healthcare practice. It’s important to note that SEO is a multifaceted endeavor that involves a range of factors and techniques tailored to the unique needs of healthcare businesses. Google considers many, many different things when determining which websites to rank at the top of search results.

At Simplified SEO Consulting, we have garnered extensive experience working with private practices in the healthcare sector. This blog post delves into the SEO strategy that has proven most effective for healthcare professionals and practices based on our wealth of experience and success stories.

What does SEO mean in simple terms?

Simply put, Search Engine Optimization (SEO), is the process of optimizing your website to improve its visibility on search engines like Google. The goal is to rank higher in search results for relevant keywords, making it easier for people to find your website and the services you offer.

What are the top SEO strategies for business?

When it comes to SEO, there’s no shortage of strategies and tactics that claim to boost your online presence. However, at Simplified SEO Consulting, we believe in simplifying the process and focusing on the factors that truly make a difference for healthcare businesses. Our approach to SEO emphasizes the essential elements that drive results, ensuring that your practice stands out in the competitive healthcare landscape.

How do you do SEO on a website: A 7-Step Plan as an SEO Strategy for Private Practices in the Healthcare Industry

1) Start with a technically sound website that really represents your practice

The foundation of any successful SEO strategy begins with a technically sound website. Your website serves as your digital storefront, and it should reflect your brand identity accurately. Ensuring that it’s well-designed, user-friendly, and optimized for both desktop and mobile devices is crucial.

2) Keyword Research

Keyword research serves as the foundation of a successful healthcare SEO strategy. It’s the process of identifying the precise words and phrases potential patients enter into search engines when seeking services like yours. At Simplified SEO Consulting, we recognize the significance of personalized keyword research that aligns with your individual practice and the unique characteristics of your patient base.

When delving into healthcare SEO keywords, it’s essential to consider the specifics of your medical practice. Each healthcare niche and specialization has distinct keywords and phrases that resonate with potential patients. For example, if you’re a chiropractor, your keyword research should pinpoint phrases like “chiropractic care for back pain” or “spinal adjustment in [your location].” This level of customization ensures that you’re targeting the most relevant and effective keywords to attract patients genuinely interested in your services.

Blog posts throughout our website further explain the process of identifying healthcare SEO keywords using practical examples. But the bottom line is, we emphasize that this tailored approach to keyword research is instrumental in elevating your online visibility and connecting with patients who genuinely need your expertise.

3) Create and consistently post great content that demonstrates your expertise and speaks directly to your ideal clients

Content is king in the digital realm, and it’s no different for healthcare practices. Creating high-quality, informative content that showcases your expertise and directly addresses the needs and concerns of your ideal patients is paramount. Regularly posting valuable content not only engages your audience but also strengthens your website’s authority in the eyes of search engines.

4) Excellent on-page SEO

On-page SEO optimization is the fine-tuning process that ensures each page of your website is primed for search engine visibility. Basic on-page SEO practices include optimizing meta descriptions, strategically incorporating relevant healthcare SEO keywords, using subheadings to structure your content, optimizing images, and including internal links to other relevant pages within your website. Discover why on-page SEO is important for your healthcare practice’s success.

5) Regular blogging

Blogging is a powerful tool in your SEO arsenal. Consistent, informative, and engaging blog posts not only keep your website fresh and up-to-date but also provide valuable information to your audience. Blogging helps establish your authority in your healthcare niche and keeps your practice relevant in the digital landscape.

6) Local SEO

Local SEO is particularly crucial for healthcare providers with physical practices. It encompasses a range of strategies aimed at helping Google understand your practice’s location and relevance within specific geographic areas

What is Local SEO for doctors & other healthcare professionals?

Local SEO for doctors and healthcare professionals is a specialized strategy that focuses on optimizing online visibility for specific geographic areas. It involves various techniques to ensure that your practice appears prominently in local search results when potential patients search for healthcare services in your vicinity. This includes optimizing your Google My Business listing, managing local citations, and tailoring your content to target local keywords and patient needs in your area.

7) Building High Quality Backlinks

High-quality backlinks are the digital votes of confidence that your website receives from other reputable websites. They play a pivotal role in enhancing your website’s authority and boosting your search engine rankings. Our comprehensive SEO strategy includes building a network of valuable backlinks to solidify your practice’s online presence.

What does an SEO agency do?

SEO agencies like Simplified SEO Consulting offer a myriad of services to help businesses navigate the complex world of search engine optimization. Our services range from intensive SEO training programs for those looking to take a hands-on approach to basic strategy sessions for individuals seeking expert guidance. However, our most sought-after service is our “done for you” SEO services, where we provide assistance for every aspect of your SEO strategy to deliver tangible results.

What type of marketing strategy is SEO?

SEO falls under the expansive umbrella of digital marketing strategies. While it can be utilized as a standalone approach, it is often most effective when combined with other digital marketing techniques. By integrating SEO with other strategies like pay-per-click advertising, email marketing, and social media, you can create a comprehensive marketing plan that maximizes your online visibility.

If you are interested in combining SEO with other digital marketing strategies, we’re happy to recommend a great website developer with experience in healthcare, a healthcare PPC agency, a colleague that helps set up email marketing campaigns, or other digital marketing resources.

SEO Services for Medical Professionals in Private Practice

At Simplified SEO Consulting, we have a unique perspective on the world of SEO. Founded by a therapist in private practice, our journey began by offering SEO for functional medicine doctors and later expanded to include various healthcare professionals. We hold a deep appreciation for the invaluable work of healthcare providers and the positive impact they have on their patients’ lives.

Our SEO strategy for healthcare businesses is more than a service – it’s a commitment to your success. We understand the significance of ethical, effective SEO in the healthcare industry, and we are passionate about connecting the right patients with your practice.

If you’re ready to embark on a transformative SEO journey and witness the remarkable growth of your healthcare business, reach out to Simplified SEO Consulting today. Begin your SEO services with us, and together, we’ll take the next steps to get you more clients, help grow your impact and of course grow the profits of your business.

September 1, 2022/0 Comments/by Jessica

Content, SEO Basics, SEO Tips

Call to Action Writing: SEO Tips for Therapists

After writing and finishing the main content of your blog, it can seem daunting to think of how to tie everything together. You may not know what to write. Or, you may be struggling with how to motivate the potential client to continue on their journey to make an appointment with you.

That’s where your “call to action” comes in. This section is a great way to summarize the pain points throughout the blog in a neat little paragraph. It also allows you to empower the client to take the next step in their journey to healing with your support.

What is the “Call to Action” Part of a Therapy Blog?

The “call to action” part of your blog is where you sympathize with your potential client. You do this by letting them know you and your team understand their struggles. It also summarizes their pain points in a neat paragraph so that they are not overwhelmed at the very end of the blog. It also lets them know that you, your team, and your practice are here to support them through their struggles and their healing journey.

After you let your potential client know that you’re there to support them, that’s when you put how they should reach out to you to begin your services. Or, even set up a consultation. This is great to have because sometimes when potential clients search for questions late at night regarding their pain points, it will pull up your blogs rather quickly compared to your website. For example, if someone is looking for answers about trauma then having a blog about trauma can answer their questions but with the call to action, they can proceed to book a consultation with you.

This means, that having your contact information and how to go about starting the process to make an appointment or consultation is a great piece of information to have in your blog. It makes it easier for clients to make an appointment after reading about the topic they are struggling with. Especially, if they contain backlinks to your contact forms and service information.

What Does a “Call to Action” for a Therapy Blog Look Like?

As I sort of mentioned above, the call to action is made up of four parts:

Summarizing the potential client’s struggles
Sympathizing with your potential client about their struggles
Reassure the potential client that you, your team, and your practice are there to support them
Instructions on how to reach out to schedule an appointment or consultation.

Remember, a call to action’s main goal is to summarize the reader’s pain points, let them know there is support available, and give instructions on how to reach out to you. This will help motivate your client to book a consultation or appointment with you. This is what the end goal of a call to action is!

Here is an example of a call to action for a therapy blog:

Begin Anxiety Therapy at Lovewell Therapy in Ontario, Canada

Our team here at Lovewell understands how hard it can be to cope with your anxiety symptoms alone. That’s why we are here to support you. Our caring therapists are here to help you find the best coping mechanisms for you and empower you to live the life you want. To start anxiety therapy today:

Fill out a contact form on our website.
Meet with one of our caring therapists.
Start overcoming your anxiety and living the life you want!

This example has all four parts. It summarizes the potential client’s struggle. Sympathizes with them and their struggles because let’s be real, anxiety (or any mental health struggle) is hard! Then it lets the potential client know that we are here to help and support them. It also has information on how to contact the practice for an appointment and further information. Now, not all calls to action have to look like this. Some therapists prefer not to have bullets and incorporate their backlinks into a paragraph. That’s okay, too! As long as it contains the same information and lets the client know how to reach you, it will be fine.

Backlinks are Key for Your Therapy Pages

Now, your therapy page’s blog posts will have backlinks that connect to your contact forms and practice’s service pages for easier access for the client. This is to help streamline the process for them to make a consultation or appointment. But, it’s also so that Google will recognize that you are affiliated with that practice and knowledge about the topic the blog is speaking about. For example, putting backlinks throughout your blog linking to your services, your other blog posts, or to your “About Me” page can help potential clients connect with you. But, it also allows Google to know more about your experience and knowledge, too!

Needing Some Support? We Offer SEO Services for Therapists!

If you’re looking for support with your SEO, we can help! We offer a variety of SEO options designed to meet the needs of therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:

Schedule your free 30-minute consultation with a member of the Simplified SEO Consulting team
Learn more about our SEO services and training opportunities
Start optimizing your webpage and watch your site rank better on Google!

Other SEO Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting there is a wide range of SEO services that we provide to support therapists. Despite what phase they are in at their practice, we are here to help! ]We have different training options for therapists who want to learn how to optimize their websites with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives is perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.

If you’re not entirely sure what would be right for you, book a free consultation with one of our team members!

About the Author:

Lynsey, SEO Content Writer for Simplified SEO Consulting Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

Apply to work with us if you’re ready to see how Simplified can serve you!

September 1, 2022/0 Comments/by Lynsey Heskett

Content, SEO Tips

Private Practice SEO: How Your Service Pages Can Inspire Blog Posts

Your website’s service pages and blogs are valuable resources for your potential and current clients. They offer in-depth information about your services. And what clients can expect from therapy. And how to get started. But your service pages can do more than inform. They can inspire!

Blogging is the perfect way to go into more detail about the topics that your service pages cover. They can give prospective clients a deeper understanding of what you do, and show off your practice’s personality. They’re a great opportunity to boost your SEO, while also connecting with clients to show them what makes you different!

Take a Look at the Service Pages on Your Private Practice Website

While writing your service pages, were there topics you wish you could go into more depth on? Or were there certain aspects of your services that you weren’t able to fully explain? Don’t worry, because these are great topics to write about in a blog! By writing about them in more detail, you can explain to your ideal clients how your services work and what they can expect from them. But also how those services can help them in their specific situation. For example, if you offer therapy for women who have experienced trauma, you can write a blog about how therapy can help them heal and accept their past.

How Many Blogs Do You Need?

For every service page, we recommend having at least three blogs about that service. This may seem difficult because you just wrote a whole page about the topic for your service page. But, this is an opportunity to go deeper and explain more to potential clients who are looking for more information. Here are some examples.

Blog Post Ideas for Specific Mental Health Concerns:

What is Trauma and How Does Trauma Therapy Work?
A Depression Therapist’s Tips on Coping with Your Depression Symptoms
How to Build Your Self-Esteem as a Young Adult

Ideas for Different Modalities:

Cognitive Behavioral Therapy: What is it and How Can it Help?
Is EMDR Right For Me? Thoughts from an EMDR Therapist
How are CBT and DBT Different? And Which One is Right for Me?

Blog Post Ideas to Boost Your Local SEO:

5 Relaxing Locations in Maine for Getting Away to Recharge
3 Coffee Spots in Portland, Oregon for Studying or Getting Work Done
A Place for Self-Care and Peace: 4 Trailheads in Ontario, Canada

Take a Client’s Perspective to Come Up with Blog Topics

When you’re deciding what to write about, it can be helpful to think from your client’s perspective. What questions do they still have after reading your page? What would they like to know more about? Answering these questions in a blog can help to further show you are an expert in your field. It will also give clients the information they need to decide if you’re the right provider for them.

Taking their perspective is also helpful when thinking of what advice your clients may be wanting. For inspiration, you can think of what potential clients might be looking for. If you offer therapy for relationships, you can write a blog post with tips on how to improve communication in a relationship. This will give clients insight into what methods you use and how you help people. It can also give them a chance to try out some of the techniques before they come to see you.

How to Create Client-Centric Mental Health Blog Topics

For your website and blogs to attract and retain readers it’s important to focus on creating client-centric content. By tailoring blog topics to the needs and interests of your ideal clients, you establish yourself as a trusted resource for information and support. Some ways to do this are:

Write content that targets and understands your clients’ needs.
Avoid using technical jargon or terms that may be confusing to your clients.
Provide practical tips and advice
Share success stories to motivate your ideal clients.
Stay up to date on industry trends and share them with your target audience.

Taking your ideal client’s perspective and creating content that directly addresses their needs and concerns allows you to establish and position yourself as a trusted expert in your field. It also can attract more visitors to your website. Not only allowing your ideal clients to read your blogs but allowing them to explore your various services.

Wondering How to Build Your SEO as a Therapist?

Writing blogs is a great way to deliver valuable information to clients. But as I mentioned, it’s also great for SEO! Blogs can be a great way to work in SEO keywords that you may have been unable to work into your service page. For instance, if you offer therapy for anxiety, a blog titled “How to Cope with Anxiety Symptoms” can be a great place to work in popular keywords such as, “anxiety symptoms” and “anxiety therapy”. Including these keywords can help your blog rank higher on Google. This way your ideal clients can find you more easily when they are searching for an anxiety therapist near them.

Show Google What You Know

A picture of a computer with charts and data on the screen. Represents how done for you seo can allow for therapists to get support with writing blog posts for their website. Blogs can also be a great way to show Google (and clients) how knowledgeable you are. It also gives you a chance to show the clients why they should choose you over the competition. The blogs based on your service pages can give you the chance to give a more detailed look into the treatments. It gives you a chance to showcase specifically how you help your clients and what that treatment for their concerns looks like.

Let Them Get to Know You

So, at the end of every blog, we suggest adding an “About the Author” section. This is where you can establish more authority over the topic of the blog, and let the reader know more about you as a therapist. In this section, you can make it more specific to the topic of the blog and showcase your authority on the subject.

If you wrote a blog about anxiety, in the “About You” section you can talk about how you’re a therapist specializing in anxiety and then discuss the treatments you usually use with clients. This is a great way to establish that you’re an expert on this subject to your clients and Google. It also lets the readers know more about you and what you specialize in.

Looking for Support? We Offer SEO Services for Therapists!

If you’re looking for support with your SEO blogs, we can help! We offer a variety of SEO options designed to meet the needs of therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:

Apply to work with us and learn more about the members of the Simplified SEO Consulting team
Learn more about our SEO services and training opportunities
Start optimizing your webpage and watch your site rank better on Google!

Other SEO Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting, we have a wide range of SEO services to help therapists no matter what phase they are in at their practice! We have different training options for therapists who want to learn how to optimize their own websites with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives are perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.

If you’re not entirely sure what would be right for you, apply to work with us!

About the Author:

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She has a lot of passion for providing copywriting services for psychiatrists and therapists.

If you’re ready to see how Simplified can serve you, apply to work with us!

Updated on 4/30/2023 by Lynsey Heskett

August 5, 2022/0 Comments/by Lynsey Heskett

Business Tips, SEO Tips

The Summer Slow-Down 2022

You may have heard of it, experienced it, or had no exposure to the summer slowdown, but it’s here! The summer slowdown is the time in the summer when counselors and therapists experience a reduction in referrals or find that current clients are canceling more often. This impacts the revenue of your business and can send you into a spiral if you have never experienced it, you just expanded, or you are not prepared. Know that this happens every year. Expect to see reduced referrals during summer and winter. However, SEO for therapists is a great tool to fight back against the slowdown.

Now that we have that out of the way, here are some tips on SEO for therapists this summer!

SEO for Therapists Tip: 1 Blog. Blog. Blog.

You hear it from us repeatedly, but that’s because it’s so impactful! Blog and do it with intention. Think about writing one on online therapy. This is always a good idea because you can boost harder to rank keywords like therapy, therapist, online counseling, etc. It also aids in local SEO. You can create how-to guides, open letters, comprehensive therapy guides, coping tips for various issues, and a client-friendly understanding of therapy approaches. You can write about current events or make it more personal if it is consistent with your code of ethics. The options are limitless, don’t put yourself in a box when connecting with your clients. You have so much to share, so why what? If you are unsure about blogging for SEO for therapists, use our blogging course! Keyboard, plant, and notepad with blog written on it. You may be familar with the summer slowdown, but your private practice website hasn't experienced it, till now. No worries, seo for therapists, counselors, Occupational therapists, psychiatrists and psychologists can help!

Tip: 2 on SEO for Therapists Should I write cornerstone content or shorter blogs?

Both and! That is where SEO remains beneficial. Google reads everything to understand your writing and find key phrases. When Google understands your message, it can help you connect with the right people looking for your page. As a result, Google will search for keywords, readability, internal and external links, alt text, and other factors. That is what Google is for: matching the reader with the appropriate experience. So having long, in-depth blogs that are well optimized helps Google bring you the right traffic more accurately and consistently.

SEO for Therapists Tip: 3 Create Quality Service Pages

Regarding SEO, blogging versus service pages is not ranked in terms of “more important.” Well, optimized content is well-optimized content! Google doesn’t care whether it’s a service page or a blog post. When it comes to SEO, both carry the same weight. However, in terms of user experience, service pages, and blog posts serve different purposes. When creating service pages, break them down into bite-size pieces. Don’t put teen therapy only if you work with anxiety, depression, trauma, and career counseling. Or, if you offer eating disorder treatment, don’t just create a basic landing page. Break it down into body image issues, binge eating, emotional eating, orthorexia, etc.

Tip: 3 on Building Up Local SEO for Therapists

As many of you know, Google My Business is an important component of local SEO. We are more likely to show up for keywords like therapy near me, online therapist near me, or couples therapy Chicago when we can be found locally. Here’s a quick recap of my previous blog post on optimizing Google My Business. Check out Google My Business for Online Practices or Optimizing Your Google My Business Profile for more in-depth information.

A well-optimized Google profile lets clients quickly sense who you are as a private practice. When clients see how much care you have taken to keep your information up to date, they are more likely to become clients. As a result, you must set up and optimize your free account. Add relevant keywords wherever you can, for example, in descriptions, titles, etc.

Breathe and reap the rewards of your hard work

How long Will The Summer Slow Down Last?

After taking a look at these suggestions and incorporating them, take a breath. You had done some heavy lifting. The truth is that you set yourself up for success. The summer slowdown will end and pay off in the fall when you have put in the work early on. This is helpful for you and the longevity of your practice, This may happen year to year, and this is to be expected. Prepare some blogs in advance, build backlinks, and backload your caseload so you can still manage your finances.

Our Team Can Teach You More About SEO for Therapists!

It’s time to get the private practice website assistance you require. If you are ready to get a kick start on your private practice marketing, SEO can help The summer slowdown is inevitable, but there are some measures you can take to protect your business and clinicians. Our team collaborates with a large number of therapists. You’ve come to the right place if you’re looking for an SEO company that understands the world of mental health and how to market it ethically. Simplified SEO Consulting’s wonderful team of mental health SEO specialists would love to talk strategy with you and connect you with the best service for you. To begin using our service, simply follow these simple steps:

Make an appointment with our Consultation Team.
Learn about our team!
Kickstart your practices referrals

Other Services offered by Simplified SEO Consulting

Simplified SEO consulting offers a wide range of services to help you begin working with your people. We offer Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” online course, and we have 12 weeks of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today! Are you looking to get ahead of the winter drop-off? We offer a 3-day cruise to the Bahamas for those needing blogging support. Visit the page, and we’ll see you on the seas!

Author Biography:

Jasmine is a Mental Health SEO Specialist and Simplified SEO Consulting’s Client Success Specialist. Understanding SEO shouldn’t be difficult, and Jasmine is here to help you figure out where to begin. Jasmine is one of many specialists who can assist you if you want an SEO company that understands the mental health world. Jasmine is an Aspire Counseling intern who works with body image, trauma, anxiety, mild eating disorders, and clients of various identities and backgrounds. If you require additional assistance with SEO for therapists, schedule your free 30-minute consultation with Simplified SEO consulting as soon as possible!

August 3, 2022/0 Comments/by Jasmine Jaquess