Voice search has become more popular in recent years. People now use their phone’s virtual assistant to ask questions, make phone calls, and complete tasks. All businesses, including speech and language pathologists, need to optimize their websites for voice search to keep up with this trend. In this blog post, we’ll discuss the implications of voice search for SEO and how SLPs can stay relevant when their target audience has speech and communication concerns.
Why Voice Search for SLPs is the Future of SEO
Speech and language pathologists must optimize their website for voice search to remain relevant in the digital world. Virtual assistants like Siri, Google Assistant, and Amazon Alexa have become more popular, and users now search for solutions by speaking instead of typing. This provides a significant opportunity for SLPs to reach a larger audience and connect more genuinely.
Importance to SLPs who have a target audience with speech and communication concerns
Speech and communication concerns are some of the most common reasons people search for SLPs. It’s only natural to assume that people with such concerns may use voice search to find the right solution. By optimizing their website for voice search, SLPs can be the solution people are looking for. Also, SLPs can offer quick and useful answers to frequently asked questions related to speech and communication through their content on the websites.
Tips for optimizing an SLPs website for voice search
There are several tactics that SLPs can use to optimize their website for voice search. One of them is using conversational language that answers the speaker’s exact questions. Utilize long tail keywords revolving around phrases rather than isolated words that users are more likely to speak. SLPs can format content in list or Q&A formats to help search engines index them properly.
Also, It’s essential to ensure website speed and responsiveness, particularly for mobile users. Google prioritizes quick, responsive websites in voice search results, so make sure your site loads quickly.
Take Advantage of Local SEO
To optimize their website content, SLPs can focus on specific locations, including cities, towns, and neighborhoods. This local SEO strategy can help secure the “near me” search result and connect with potential clients in their area. It is essential to keep contact information up to date and easily accessible on the website. Including reviews and testimonials can also help to establish local authority, build trust, and increase visibility in the community.
Focus on Accurate Content Creation
Optimizing for voice search is more about accuracy than keyword density, so focus on creating accurate, reliable content that accurately suits the needs of users. Aim to create high-quality, informative content that provides insight, unique perspectives, and helpful advice. This generally means having a well written home page, perhaps an FAQ page answering common questions you are asked, some key service pages explaining what you specialize in and an active blog.
Struggling with blogging? Honestly, blog posts can be so helpful for your clients and a key part of your SEO strategy. Yet, this is one of the things our clients often struggle with: regularly publishing high quality blog posts. To help you out, here are three articles I’ve written on blogging specifically for SLPs:
- Coming Up with Blog Post Topics as a Speech Therapist
- Revolutionize your Blogging with These Tips
- SEO Tips for Speech Therapist Blogs
It’s not unusual for voice search devices to pull a response directly from a trustworthy blog. So, really try to think about the questions your clients might ask and as you write your blog post, answer as if it might be verbally read back by a screen reader or displayed at the top of SERP results on a phone screen.
Voice Search SEO will be Increasingly Important
As voice search continues gaining popularity, SLPs need to optimize their website for better visibility and attract users with speech and communication concerns. By using conversational language, creating accurate content, optimizing for local SEO, and ensuring website speed and responsiveness, SLPs can remain relevant and stay ahead of their competitors. Utilizing these tips helps ensure that voice searchers can find an SLP that fits their needs perfectly. So, as a speech and language pathologist, make voice search optimization a top priority, and see your business grow beyond your wildest dreams.
You’re Next Steps Optimizing for Voice Search & Organic Rankings
Looking to stay ahead of the curve in the world of online marketing for SLPs in private practice? Simplified SEO Consulting can help. Here are some next steps you can take to improve your website’s SEO:
- Apply to schedule a complimentary SEO consultation with our team to discuss your current SEO efforts and goals.
- Sign up for our DIY online SEO courses, which can be easily adapted to fit an SLP private practice.
- Join our SEO mastermind group and collaborate with other healthcare professionals to optimize your website and get accountability as you go.
- Join Jessica and a select group of practice owners as we optimize on a Caribbean cruise in July 2023.
- Or, outsource by working closely with our incredible “Done for You” SEO team.
Don’t let your practice fall behind in the competitive world of online marketing. Contact Simplified SEO Consulting today to learn more about how we can help you improve your website’s SEO and attract more clients to your practice.