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Responding to Google Reviews in an Ethical Way: Ideas for Mental Health Professionals

If you’re a mental health professional who has a Google My Business page, then you know that you can get reviews from your clients. And if you’ve ever gotten one of those reviews, you know that it can be stressful to figure out how to respond. Our code of ethics limit how we can respond to such reviews, and even within the mental health community, some of us have more restrictive codes of ethics or interpret them differently than others when it comes to this topic. In this blog post, we’re going to give you ideas for very specific ways you can respond to those Google Reviews in a way that is very ethical.

Try to Respond to All Reviews Quickly

Google wants to see that you are responsive to feedback, so responding to reviews quickly may be helpful for SEO. You can set it up so you get an email to notify you whenever you get a new review, so you can respond in a timely manner. We are often limited in what we can say in response to these reviews as mental health professionals, but acknowledging that you saw the review and thanking the reviewer for their feedback is generally considered good customer service.

Responding to Positive Google My Business Reviews

It’s exciting to get a positive review. However, even positive reviews can be a bit stressful for therapists and counselors when they come from a client. Why? Because if it comes from a client they have essentially chosen to give up a bit of their right to confidentiality by suggesting they came to see you. And I’ve found some mental health professionals respond differently than others. Some are really ok with it at that point and others are still worried about the power differential. We’ll try to give you some options for responding regardless of which camp you fall into.

The bottom line is that you want to respond thanking them for their review. If the reviewer mentions something specific that you did that they appreciated, you could acknowledge that as well if it feels appropriate to do so.

Examples of Therapist/Counselor Responses to Reviews:

“Thank you so much for your kind words!” (Doesn’t acknowledge one way or another if they were a client)
“Thank you for your review. I’m honored to have been able to help you in your journey.” (This is if you’re ok with kind of acknowledging they were a client if they’ve acknowledged it first-some therapists still may not feel comfortable with this response)
“Thank you! We try to make the counseling experience as positive and easy as possible!”
Thank you for sharing! We really strive to provide the absolute best (insert name of service they referenced such as counseling for anxiety or couples therapy or whatnot)!
“Thank you for taking the time to share! We agree that insert name of therapist mentioned is great! She’s so knowledgeable about name specialty if applicable and cares about really helping her clients!” (This is great if they write a review like, “My husband and I saw Shaina for couples counseling and she saved our marriage” you could respond with, “Thank you for sharing! We agree that Shaina is amazing and truly an expert marriage counselor! She has a ton of training using the Gottman Method and is really passionate about helping couples improve their relationship!”

Responding to Negative Google My Business Reviews

If you get a negative review, it’s important to still acknowledge the review. You want to come across as fairly humble but not defensive. When applicable, you want to also assure the reviewer and anyone else reading that you will work to improve in that area. And of course, still prioritize the client’s confidentiality. It’s often appropriate to encourage them to reach out to you directly….particularly since you often can’t express their specific concerns (or defend yourself very much) in this public setting.

Tips for responding to negative reviews:

Be humble
Acknowledge the reviewer’s concerns
Try to improve in the areas where you received negative feedback
And always prioritize confidentiality!

Examples of Therapist/Counselor Responses to Negative Reviews

“We’re sorry to hear that you had a negative experience. We would love the opportunity to chat with you more about what happened and how we can improve. Could you please email us at insert email address?”
“Thank you for sharing your feedback. I will share your feedback with our Clinical Director (or relevant person)”
We’re so sorry to hear this. If you’d like to discuss the situation with our team, please feel free to reach out to insert name or role at insert phone number”
We care deeply about providing the best possible counseling services to insert relevant specialty/niche but know that every situation is unique. We always welcome conversations around concerns and can be reached at insert phone number.
“Thank you for taking the time to share your feedback. We understand that private pay counseling services are a significant financial investment that simply aren’t feasible for everyone. While our clinicians are experts at the work they do and we believe these services are well worth the investment, we always try to provide referrals to another therapist when our services don’t make the most sense. If you’d like other referrals please feel free to email us at insert email address.”

Last Thoughts About Responding to Client Reviews on

It’s so important that we as therapists respond to client reviews in an ethical way. We want to make sure that we’re respecting our clients’ confidentiality while also not coming across as defensive or unprofessional.

In general, try to keep your responses short, professional, and polite. Google also has a few guidelines for responding to reviews that you can check out here. And if you’re ever unsure about how to respond to a review, err on the side of caution and consult with another mental health professional before hitting “submit.”

I hope these examples and tips were helpful! If you have any other tips or ideas for responding to client reviews, please share them below in the comments!

Improve Your SEO With Help from Simplified SEO Consulting

Responding to reviews on Google My Business does help SEO but Google My Business alone won’t get your website to the top of search engine results. If you’re interested in learning more about how to improve your website’s SEO, check out our many other blog posts, sign up for our free 7 day email series with basic SEO tips, run a List Management baseline to support your Local SEO presence, or set up a free consultation Book a FREE 30 Minute SEO Consultation!

SEO Services We Offer Therapists, Counselors, Psychiatrists & Others:

Budget-friendly DIY courses
A small group SEO Intensive Training or Individual SEO Intensive training/coaching
Done for You SEO where our team does much of the optimizing for you!
SEO Strategy Package for those looking to develop an initial, solid SEO plan

About the Author

Jessica Tappana is the founder of Simplified SEO Consulting. She owns a private practice in Missouri with 10+ clinicians and still actively sees a small caseload of clients herself. In addition, she started Simplified SEO Consulting after learning how to optimize her website and discovering that great SEO was the key to building her own practice. Now, she has a team of SEO specialists who do much of the day to day work, but she still loves hopping in to help problem solve SEO mysteries, chatting about SEO strategy, keeping up with all the latest SEO news and supporting our incredible team!

May 6, 2022/4 Comments/by Jessica

Local SEO

What is Local SEO for Lawyers?

Online visibility is crucial for law firms, including personal injury attorneys. Local SEO (Search Engine Optimization) is a powerful tool that can significantly impact a law firm’s online presence within a specific geographic area. In this comprehensive guide, we’ll delve into what local SEO for personal injury attorneys entails, why it’s essential for law firms, and how it can improve the visibility and credibility of your practice.

What is Local SEO in Digital Marketing?

Local SEO in digital marketing is a specialized strategy aimed at optimizing a business’s online presence to increase its visibility in local search results. It involves a combination of techniques and optimizations that help businesses, including law firms, appear prominently when individuals search for services within a specific geographical area.

What is Local SEO for Lawyers?

Local SEO for personal injury lawyers is a tailored approach to improving the online visibility of law firms within their local community or the areas they serve. It involves optimizing various aspects of a law firm’s online presence to ensure that potential clients searching for legal services in their vicinity find the law firm’s website at the top of search results.

Why Local SEO is Important for Law Firms

Ultimately, Google (and other search engines) and your ideal clients want the same thing. A credible expert who can be trusted. Here are a few reasons as to why Local SEO is important for law firms:

Connecting with Local Clients:

Legal services often require a local presence and understanding of regional regulations. When individuals face legal matters, they prefer to consult with local attorneys who are knowledgeable about their community’s legal nuances. Local SEO helps law firms connect with clients in their immediate vicinity who are actively seeking legal assistance.

Establishing Trust and Credibility:

When a law firm consistently appears at the top of local search results, it fosters trust and credibility. Potential clients are more likely to choose a firm that is prominently featured in their search, seeing it as a reputable and authoritative choice.

Competing in a Local Market:

Law firms often face intense competition within their local market. Local SEO provides a competitive edge by ensuring that your firm’s website is the first to capture the attention of individuals in need of legal services.

Enhancing Online Reputation:

Local SEO strategies often include managing and encouraging reviews on platforms like Google My Business. Positive reviews from satisfied clients not only improve your online reputation but also influence potential clients to choose your firm.

Maximizing ROI:

Local SEO can yield an excellent return on investment (ROI) by attracting clients who are actively seeking legal services and are more likely to convert into paying clients.

Does SEO Work for Law Firms in the USA?

Yes, SEO works effectively for law firms in the USA. As the digital landscape continues to evolve, individuals seeking legal services increasingly turn to search engines to find the right attorney for their needs. A well-executed SEO strategy can significantly improve a law firm’s visibility in search results, ensuring that potential clients can easily discover and engage with the firm’s website.

Moreover, SEO is not a one-size-fits-all strategy. It can be tailored to specific practice areas and geographic locations, making it highly effective for law firms of all sizes and specializations. By optimizing your online presence and implementing proven SEO techniques, law firms in the USA can increase their online visibility, attract quality leads, and ultimately grow their client base.

Local SEO Checklist for Lawyers

Of course, we recommend working with a competent and ethical SEO company to ensure your law firm’s local SEO efforts are handled properly. To succeed in local SEO strategy for your personal injury law firm, consider the following checklist:

Google My Business Optimization. Ensure your Google My Business listing is accurate and complete, including your firm’s name, address, phone number, and hours of operation.
Local Keyword Research. Identify relevant local keywords and phrases that potential clients might use when searching for legal services in your area.
On-Page Optimization. Optimize your website’s meta tags, headings, and content with local keywords while providing valuable information to your audience.
Local Citations. Ensure your law firm’s information is consistent across online directories, websites, and social media platforms. Inaccurate or inconsistent information can harm your local SEO efforts.
Online Reviews. Encourage satisfied clients to leave positive reviews on platforms like Google My Business and Yelp. Respond to reviews, whether positive or negative, professionally and promptly.
Local Link Building. Build authoritative backlinks from local sources, legal directories, and local business associations.
Mobile Optimization. Ensure your website is mobile-friendly, as many local searches are conducted on mobile devices.
Schema Markup. Implement schema markup to provide search engines with structured data about your firm, including your practice areas, location, and reviews.
Content Creation. Regularly publish high-quality, locally-focused content on your website, addressing legal topics and concerns relevant to your local audience.
Monitor and Adjust. Continuously monitor your local SEO performance using tools like Google Analytics and Google Search Console. Make data-driven adjustments to improve your results over time.

Why Local SEO for Personal Injury Lawyers?

In conclusion, local SEO for lawyers is a tailored strategy designed to enhance a law firm’s online presence within a specific geographic area. It’s a powerful tool for connecting with local clients, establishing trust and credibility, and competing effectively in the local market. With the right local SEO strategy, law firms in the USA can significantly improve their online visibility, attract quality leads, and ultimately grow their practice.

Unlock Your Local Market Potential with Personal Injury Lawyer SEO!

If you’re a personal injury lawyer looking to make a mark in your local market, don’t miss out on potential clients! Utilize Local SEO to boost your law firm’s online presence. By ranking high in local search results, you can make it easy for ideal clients to find you. Want to boost your personal injury law firm using SEO? Follow these simple steps!

Schedule a consultation here!
Meet with one of our great SEO Specialists.
Reach potential clients and watch your law firm flourish.

Other Services Simplified SEO Consulting Offers:

Simplified SEO Consulting offers a range of services to help you improve your website’s online presence. We offer Done For You SEO Services and DIY Online SEO Courses, which are customized to enhance your search engine rankings and attract your ideal clients. We also have a 12-week Done With You Intensive Program for comprehensive training. Our Content Networking service can help you boost your online presence and attract more of your ideal clients. Check out our blog for more tips and guides on SEO.

April 20, 2022/0 Comments/by Danica Wolf

Local SEO, SEO Tools, SLP private practice

Google Business Profile for Speech Therapists: Tips to Optimize Your Profile

As a Speech Language Pathologist (SLP), you know the importance of connecting with potential clients and making it easy for them to find you. A Google Business Profile is a powerful tool to do just that. Not only does it allow you to showcase your business information, but it also increases your visibility in local search results. In this article, we’ll go over tips to optimize your Google Business Profile for maximum exposure.

Claim Your Business Profile

The first step to optimizing your Google Business Profile is to claim it. This involves verifying your business information with Google. Once verified, you’ll have full access to your profile and be able to make edits and updates. This can be done through the Google Business app, or on the website.

Fill Out Your Profile Details

Once you’ve claimed your profile, it’s time to start entering information. Make sure to fill out all relevant sections in order to create a complete profile. Include details such as business name, address, phone number, website URL, hours of operation, and services you offer. You can also add descriptions about your practice and the types of conditions you treat. You can even note if you’re business is woman owned, BIPOC owned, veteran owned, etc. Then, you can choose attributes such as “wheelchair accessible.”

Basically, it’s important to fill out absolutely as much as you can on your Google Business Profile. The more information you give it, the easier it can determine when your business is relevant to show in search results.

Add Photos

Your profile should have several photos to give potential clients an idea of what it will be like to work with you. Upload a few professional headshots as well as images that capture your work environment and the types of services you offer.

Keep Your Business Information Accurate

Make sure your business information is accurate and up-to-date. This includes your business name, address, phone number, website, and hours of operation. Consistent and accurate information (especially your name, address & phone number) across all platforms is important for local search ranking.

Use Keywords

Incorporating relevant keywords into your Google Business Profile can improve your local search ranking. I even think about this when I’m writing updates on my page. For example, I’ll share a new blog post that just published and in the small description on Google Business Profile I’ll use one or two keywords I think potential clients may be searching for.

Respond to Reviews

Responding to reviews, both positive and negative, shows that you value your clients’ feedback and are committed to providing excellent service. Of course, you do want to respect your client’s privacy and be as professional as possible. So, if there is a negative review , take the time to respond politely and consider simply encouraging them to reach out directly to your practice.

Post Updates

By posting updates on your Google Business Profile, you can keep your profile fresh and relevant. Share any new services or events you may be offering, upcoming workshops you’ll be attending, or even just a friendly message about the office environment. I personally really like to share new blog posts as updates on Google Business Profile. You can use this as an opportunity to remind potential clients of who you are and what you do.

Google My Business is another great way to improve your SEO

Google Business Profile shows both clients and search engines that your business is “legit” and can help potential clients find you. By taking the time to optimize your profile, you can increase visibility and be on your way to growing your private practice.

SEO Services for Private Practice with Simplified SEO Consulting

If you’re looking for a more in-depth SEO services tailored to private practice, reach out to Simplified SEO Consulting. We understand that managing a speech therapy practice is time-consuming. And, the ins and outs of SEO can be tricky. That’s why we provide personalized solutions designed specifically for helping professionals such as Private Practice Speech Language Pathologists who want to improve their online visibility.

Simplified SEO Consulting offers a wide range of services from our popular “done for you” services (we still get tons of information from you to make sure we understand your practice but do the bulk of the work) to our training options. If you want to learn to optimize your website yourself, we have a small group intensive training offered a couple times a year (including an upcoming 4-6 person SEO training cruise in July 2023), a 1:1 training program where you work directly with our COO on optimizing your website or really affordable DIY courses.

About the Author

Jessica Tappana is an experienced private practice owner and SEO expert. She has been helping private practice owners with their SEO for over 5 years and has grown a small team of SEO specialists who each bring their own amazing talents to the table. In fact, one of her team members has come to specialize in Google Business Profile management.

As the founder and CEO of Simplified SEO Consulting, Jessica is passionate about helping SLP private practice owners optimize their Google Business Profile to increase their visibility online. With her team’s expertise, she provides valuable tips and strategies for SLPs to improve their online presence and attract more clients.

April 13, 2022/0 Comments/by Jessica

Analytics, Local SEO

Google Business Profile Listing Issues and How to Fix Them

As SEO specialists, we often make use of the services Google provides to better understand SEO for therapists, and how client sites are performing.

Two of the tools we use the most are Google Business Profile (GBP) and Google Analytics (GA). The first allows you to optimize your business profile on Google and improve local SEO, while the latter allows you to track website analytics for your private practice website. Both have their uses in improving SEO for therapists. But, each can also experience many issues that can be difficult to address without understanding what they mean. So, today we are going to cover a few of the most common problems for each, and how to resolve them!

Google Business Profile: Suspended Listings

To start, I should first mention that while suspended listings can be scary to deal with, they are manageable. There are many reasons as to why your listing might have been suspended. But, Google will not tell you as to why your listing is suspended. It is up to you to investigate your listing to better understand what Google might be taking issue with. When it comes to Google Business Profile in counseling and any other profession, it is important you have accurate info on your listing. It should also be noted that if a user’s Google Account is suspended, all listings owned by the user will also be suspended.

Reasons for Suspending your Listing

Google wants to ensure that the GBP profiles on their service adhere to their guidelines. As a result, it is important that your listing be accurate and trustworthy. Some of the most common reasons listings get suspended include:

Another business has the same address as your practice
The address on your listing is different from the listing on your website
The information on directory listings doesn’t match your website
Any recent changes made to your primary address, name, or phone number
Multiple listings for the same business or location

Luckily, suspensions are just that, suspensions

They can negatively affect SEO for counselors but are not permanent. Depending on your situation, your listing should be straightforward to fix, given you have identified the issue at hand. Yet, in the event that you can’t, contacting Google Support can help you better understand what the issue might be, and give you a chance to then correct the problem.

Fixing your Suspended GBP Listing

In order to fix your GBP profile, you must ask Google to reinstate your listing. This can be done by completing their support form and providing evidence to resolve the issue at hand. This will be different for each case, but often require images of important documents to prove the validity of your claim.

For example, you may have changed your business address recently. As a result, Google suspended your listing in order to avoid spreading inaccurate info about your practice. In this case, you may be required to send them proof of your address. This may include submitting your business license or providing an image of your building along with signage. Other instances may instead require you to verify the address by sending a postcard.

This postcard often arrives within 5 days of it being requested and will have a code for you to use on your GBP listing. By doing so, you can easily reinstate your listing without having to contact any support.

Google Business Profile : Account Suspensions

As mentioned earlier in this blog, if a user’s Google account has been suspended, all their listings will also be suspended as a result. Issues like these may occur when a person makes a number of changes to their business information over a shorter period of time. Practice owners may also find their reviews have disappeared, along with all their profile listings on the Google search engine.

This result may occur when more serious violations are at hand, or if issues occur within GBP itself. As a result, practice owners should take care to understand what they are putting on their profiles matters. If Google believes something on your account is violating their guidelines for representing your business on GBP, they will have to ensure you will adhere to them before you can request to reinstate your account.

Practice owners should also be careful of creating too many accounts on GBP. If you switch between many accounts over a short period of time, Google may grow suspicious of your actions. It is a similar process to reinstating a suspending listing. But, you may have to provide documentation of some kind to prove you are the owner of the practice for security reasons.

This may verification by providing:

A utility bill with the same billing address as the Google Business Profile
Legal documentation. A business license or tax form, either of which must list the same address listed in your Google Business Profile
Proof of physical address. A storefront image showing both signage and address, including a suite number if your business has a Suite # attached to it.
Proof you are not sharing office space with another business
Your GBP listing’s dashboard URL to confirm the business profile

If this happens, Do Not Make Another Listing

It is vital to also understand that if you experience this, you should not try to create a new listing. Google can still recover your removed listing if it is lost. But, they can’t do so if you overwrite it with a new, fresh listing of your practice. If this happens, your only option is to ask Google to reinstate it.

Closing Thoughts

Dealing with these issues may be annoying at times. But, it is a good effort of Google to protect the security of their many users. Understanding how to deal with these issues can help you better manage your Google Business Profile Account. Plus, doing so helps support SEO for therapists. Google Business Profiles in counseling can be a very beneficial tool for any practice owner, regardless of the size of the practice!

Begin SEO Services with Simplified SEO Consulting

Our team of SEO specialists can offer support in managing and solving Google Business Profile issues and building your Local SEO presence. Our team is happy to offer List Management support and multiple service options. We are happy to also help improve SEO for therapists nationwide, and internationally! To start improving your SEO with Simplified SEO Consulting, please follow these simple steps:

Book a free 30-minute consultation call.
Meet with an SEO specialist.
Start improving Google’s rankings and meet your practice’s goals!

Other Services Offered with Simplified SEO Consulting

Our team at Simplified SEO Consulting is happy to offer support in a number of ways. We can offer support in improving local SEO for therapists as well as DIY Online SEO Courses. In addition, we also offer Done For You SEO services, and a Done With You 12-week Intensive SEO program. Feel free to visit our blog to learn more today!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns. Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support, often going the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

March 15, 2022/0 Comments/by Sterling Humburg-Cage

Local SEO, SEO Tips

Demystifying Local SEO for Lawyers: A Comprehensive Guide

In today’s digital landscape, the online visibility of law firms, especially personal injury attorneys, is paramount. Local SEO (Search Engine Optimization) is the key to enhancing a law firm’s digital presence within a specific geographic area. This comprehensive guide will explore the intricacies of local SEO, its significance for law firms, and how it can revolutionize your practice’s online visibility and credibility. Let’s dive into SEO for personal injury lawyers.

Understanding Local SEO in Digital Marketing

Think of local SEO as a digital roadmap for your law firm. In the vast terrain of the internet, it’s the compass that ensures your potential clients find you when they’re searching for legal services in their neighborhood.

Local SEO in digital marketing is a specialized strategy designed to optimize a business’s online presence, ensuring it ranks prominently in local search results. It involves a nuanced blend of techniques and optimizations that help businesses, including law firms, shine brightly when potential clients search for services within their geographical vicinity.

Decoding Local SEO for Lawyers

Imagine your law firm as a beacon in the night, guiding lost ships safely to the shore. That’s essentially what local SEO does for your legal practice—it ensures that individuals seeking legal services in your vicinity see your firm as a reliable lighthouse amidst the digital sea.

Local SEO for lawyers is a tailor-made approach aimed at boosting a law firm’s online visibility within its local community or service areas. It entails optimizing various facets of a law firm’s online presence to guarantee that individuals seeking legal services nearby find the firm’s website at the top of search results.

Why Local SEO Holds the Key for Law Firms

Local SEO is pivotal for law firms, and the reasons behind this assertion are compelling:

Connecting with Local Clients

In the world of law, regional expertise is your secret weapon. It’s like being a local tour guide who knows all the hidden gems in your town. Local SEO facilitates this connection by helping law firms reach clients actively seeking legal assistance nearby.

When someone in your community faces a legal challenge, they prefer a legal guide who understands the intricacies of their local area’s laws and regulations. Local SEO ensures that you’re the expert they find when they embark on their digital legal journey.

Establishing Trust and Credibility

Consistency is key when it comes to building trust. Think of your law firm as a trusted brand, like a well-known local diner. When potential clients consistently encounter your firm’s name in local search results, it fosters a sense of familiarity and reliability.

Furthermore, local SEO often involves managing and encouraging reviews on platforms such as Google My Business. These reviews act as the testimonials of the digital era, assuring potential clients that your firm is reputable and capable of handling their legal needs. This gradual buildup of trust can significantly influence their decision-making process, leading to increased inquiries and conversions.

Competing Effectively in the Local Arena

Imagine your local legal market as a bustling marketplace. There are dozens of stalls offering legal services, each trying to outshine the others. Local SEO is your way of standing out amidst the crowd, like a vibrant vendor with a unique product.

Law firms often grapple with intense competition within their local market. Local SEO provides a competitive edge by ensuring that your firm’s website captures the attention of individuals in need of legal services before others. It’s like being the magician who wows the audience with the first trick, ensuring they stay for the entire show.

Enhancing Online Reputation

Your online reputation is your digital legacy. It’s akin to the stories people tell about your firm around town. Local SEO strategies typically involve managing and encouraging reviews on platforms like Google My Business. Positive reviews from satisfied clients not only enhance your online reputation but also sway potential clients to choose your firm.

Positive online reviews act as digital word-of-mouth recommendations, much like a trusted friend telling someone which local restaurant serves the best pizza. They are more likely to trust a law firm with a history of satisfied clients.

Maximizing ROI for Your Digital Marketing Dollars

Local SEO offers an exceptional return on investment (ROI) by attracting clients actively seeking legal services. It’s like fishing in a pond teeming with hungry fish rather than casting your line into an empty ocean. These potential clients are more likely to convert into paying clients, maximizing your ROI.

Think of local SEO as the path to the treasure chest. It’s a journey that leads you to valuable leads, and the rewards keep pouring in.

The Significance of Consistent NAP Information for Personal Injury Attorneys and Law Firm Practices

Imagine you’re driving in an unfamiliar city, searching for a highly recommended restaurant. You’ve got the name and address, but the details are inconsistent—different addresses on the restaurant’s website, Google Maps, and a local directory. Frustrating, right? Now, let’s apply this scenario to the digital realm and the importance of consistent NAP information for personal injury attorneys and law firm practices.

What is NAP Information?

NAP stands for Name, Address, and Phone Number. In the context of local SEO, NAP information is your digital identity. It’s the information that potential clients and search engines use to identify and contact your law firm. Accurate and consistent NAP information across various online platforms is crucial for several reasons.

Builds Trust and Credibility

Consistency is the cornerstone of trust. Just as you’d expect a business to provide accurate and consistent information, potential clients hold the same expectations for law firms. Inconsistencies in your NAP information can raise doubts about your firm’s credibility and reliability. It’s like meeting someone who keeps changing their story—it leaves you skeptical.

When individuals encounter your law firm’s information across different platforms, such as your website, Google My Business, legal directories, and social media, they expect it to match. Consistency reinforces the legitimacy and reliability of your firm in their eyes. Trust is a delicate flower; inconsistency can make it wither.

Enhances Search Engine Understanding

Search engines, like Google, strive to provide accurate and reliable information to users. To do this, they rely on cues like NAP information to understand your law firm’s identity and location. Inconsistent NAP data can confuse search engines, leading to ranking issues and decreased visibility in local search results.

Think of it as giving conflicting directions to a lost traveler. One moment, you’re telling them to go north, and the next, you’re pointing them south. The result? Confusion and frustration. Search engines aim to avoid such confusion by rewarding businesses with consistent and reliable NAP information.

Minimizes Customer Confusion

Imagine a potential client discovering your law firm’s contact information on a legal directory. Excited to learn more, they visit your website but find a different phone number listed. Now they’re puzzled. Is this the same firm? Why are there conflicting phone numbers? It’s like encountering contradictory road signs—it makes the journey confusing and uncertain.

Consistent NAP information ensures that potential clients can easily reach out to your firm without any confusion. Whether they find you on Google, social media, or a legal directory, they know they’re contacting the same reliable source for legal assistance.

Strengthens Online Reputation

Positive online reviews are the digital equivalent of word-of-mouth recommendations. They play a significant role in your law firm’s online reputation. Encouraging satisfied clients to leave reviews on platforms like Google My Business is a common practice in local SEO. However, inconsistent NAP information can lead to reviews being attributed to the wrong business, diluting your online reputation.

Imagine receiving compliments for a delicious dish you didn’t prepare. It might feel nice, but it’s not helpful if you’re running a restaurant. Similarly, reviews meant for your firm should rightfully enhance your online reputation. Consistent NAP information ensures that positive reviews contribute to building your firm’s credibility and trustworthiness.

Prevents Potential Penalties

Inaccurate or inconsistent NAP information can result in search engines penalizing your law firm. These penalties can have a detrimental impact on your online visibility, causing your firm to slip in search rankings. It’s like receiving a traffic ticket for not following road signs correctly.

To avoid such penalties and maintain a strong online presence, it’s crucial to keep your NAP information consistent across all digital platforms.

NAP: The Digital Identity of Your Law Firm

Consistent NAP information is your law firm’s digital identity. It’s the contact information that potential clients and search engines rely on to find and assess your practice. Just as a solid foundation is essential for a building’s stability, consistent NAP information is vital for the stability and success of your law firm’s online presence.

By ensuring that your NAP information is accurate and consistent across all online directories, platforms, and your website, you not only build trust with potential clients but also convey to search engines that your law firm is reliable and credible. This consistency acts as a guiding beacon, leading clients to your firm and helping your practice stand out in local search results.

Does SEO Work for Law Firms in the USA?

Absolutely, SEO is remarkably effective for law firms in the USA. In the vast digital landscape, search engines are like the gatekeepers to legal services. When individuals require legal assistance, they turn to search engines to find the right attorney for their needs.

A well-executed SEO strategy significantly improves a law firm’s visibility in search results, ensuring that potential clients can easily discover and engage with the firm’s website. It’s like having a bright neon sign outside your law office, attracting passersby who need your legal expertise.

Moreover, SEO isn’t a one-size-fits-all approach. It’s a versatile tool that can be customized to specific practice areas and geographic locations, making it highly effective for law firms of all sizes and specializations. By optimizing your online presence and implementing proven SEO techniques, law firms in the USA can increase their online visibility, attract quality leads, and ultimately expand their client base.

A Local SEO Checklist for Lawyers

To succeed in your local SEO strategy for your personal injury law firm, consider the following checklist as your treasure map:

Google My Business Optimization

Ensure your Google My Business listing is accurate and complete. It should include your firm’s name, address, phone number, and hours of operation. Think of it as your digital storefront—the first thing potential clients see when they search for legal services.

Local Keyword Research

Identify relevant local keywords and phrases that potential clients might use when searching for legal services in your area. These keywords are like the clues that lead you to hidden treasures.

On-Page Optimization

Optimize your website’s meta tags, headings, and content with local keywords. Provide valuable information to your audience while incorporating these keywords seamlessly. It’s like sprinkling breadcrumbs that lead search engines and potential clients to your website.

Local Citations

Ensure your law firm’s information is consistent across online directories, websites, and social media platforms. Inaccurate or inconsistent information can harm your local SEO efforts. Think of it as ensuring that your contact details are the same everywhere online.

Online Reviews

Encourage satisfied clients to leave positive reviews on platforms like Google Business Profiles and Yelp, as appropriate and ethical for your business. Respond to reviews, whether positive or negative, professionally and promptly. Positive reviews are like golden coins—they enhance your reputation and attract more clients.

Local Link Building

Build authoritative backlinks from local sources, legal directories, and local business associations. These backlinks act as references, vouching for your firm’s credibility and expertise.

Consistent Content Creation

Regularly publish high-quality, locally-focused content on your website. Address legal topics and concerns relevant to your local audience. This content is like the stories you tell around a campfire—it keeps your audience engaged and coming back for more.

Monitor Results and Adjust Strategy

Continuously monitor your local SEO performance using tools like Google Analytics and Google Search Console. Make data-driven adjustments to improve your results over time. It’s like having a compass that guides you in the right direction.

The Importance of an Individualized Approach to Law Firm SEO

Just like every case is unique, so is every law firm. That’s why there’s no one-size-fits-all approach to local SEO. Each firm has distinct practice areas, target audiences, and geographic focuses. Working with a trusted partner like Simplified SEO Consulting, who listens to your specific needs and tailors an individualized local SEO approach, is the key to success.

An experienced partner will understand your ideal clients, adapt to evolving search engine algorithms, and ensure that your law firm maximizes its online potential within your local community. It’s like having a legal strategy customized to the unique aspects of each case you handle.

Elevating Your Law Firm’s Digital Presence With Simplified SEO Consulting

In conclusion, local SEO isn’t just about being found; it’s about being the trusted choice for individuals seeking legal services in your area. With the right local SEO strategy, your law firm can rise above the competition, establish credibility, and connect with high-quality leads. This will result in the growth of your practice and solidify your position within your local community.

Trust Simplified SEO Consulting to navigate the complexities of digital marketing and legal services, ensuring your practice reaps the rewards of sustained success. Our team understands the intricacies of the legal landscape and the digital domain. Just as clients turn to you for legal guidance, entrust your local SEO strategy to professionals who can navigate the complex world of digital marketing, ensuring your practice flourishes and becomes synonymous with excellence in personal injury law.

In essence, local SEO is your treasure map to success in the digital age. It leads you to valuable leads, establishes your credibility, and ensures that your law firm shines brightly in your local community. With the right strategy and a trusted partner, your practice can achieve the recognition and success it deserves.

Elevate Your Personal Injury Law Firm with Local SEO!

Are you a personal injury lawyer looking to dominate your local market? Don’t miss out on potential clients! Use the power of Local SEO to boost your online presence and grow your firm. Stand out locally by ensure your law firm ranks at the top of local search results, making it easy for potential clients to find you. Ready to take your personal injury law practice to new heights? Follow these few steps!

Schedule a consultation here!
Meet with one of our great SEO Specialists.
Watch your Personal Injury Law Firm grow!

February 1, 2022/0 Comments/by Danica Wolf

Content, Local SEO

Google Business Profile Deep Dive

As many of you know, Google Business Profile is an essential aspect of local SEO components. Often when we can be found locally, we are more likely to show off for keywords such as therapy near me, online therapist near me, or couples therapy Northlake. Here is a quick recap of my previous blog post on Google Business Profile optimization. For more in-depth information Check out Google Business Profile for Online Practices or Optimizing Your Google Business Profile.

Recap of Optimizing Your Google Business Profile Profile

Set up your GBP.

First set up your profile and claim it on Google. This is essential to be found and will give you access to the backend which will allow us to address more in-depth SEO factors.

Basic information

The basic setup of the profile will be to put normal information that indicates who you are. This includes your name, address, phone number, website, description, category, attributes (services).

Google Business Profile Profile Tips

Build ethical reviews and respond with 24 hours to all comments.
Add relevant blog posts that have been keyword optimized.
Upload high-quality photos that reflect your brand.
Make sure your business description appropriately reflects who you are.
Keep key information up to date.
Check-in on your monthly data to see how well your profile is performing.

Now that we have done a brief recap, let us talk more in-depth about what needs to show up on your Google Business Profile.

Creating the Business Description:

The description of your business is important for people to know what they can expect. However, the business description can also be very intimidating. You only have 750 characters to explain your services in a concise yet descriptive manner.

Some things to keep in mind. Are to make the description clear, highlight key factors that make you unique, address any relevant history, add in target keywords. Make sure you do not make the description ‘salesy’, add in misleading info, or add links or URLs.

Here is an example of a format you can follow with GBP:

[Business Name] provides [service, search term]. We have been serving the [city, state] for more than [time in business]. [Statement about your values or purpose]

Example: [ Business Name] provides EMDR therapy. Our Christian Based Counseling Center in Rockford, Illinois has been helping clients move past trauma, anxiety, and depression in their lives for over 10 years. We strive to help people move forward from their past and find a way to become the best version of themselves.

Tips on Optimizing Each Component of Google Business Profile Attributes:

Business Name:

Make sure your business name reflects what your website says,

Region/Country:

Select what area you are in. Make sure it is where you plan to offer services. If you offer multiple states, you may need to put the location of most of your referrals and indicate in the description that you offer therapy in additional states.

Address:

If you do not have an address, that is ok, place an address on the listing, and then later down in the options, you can request not to display your address.

Phone:

Add a phone number that is going to be easy to access and is consistent across all media that you have.

Categories:

Make sure you add the category that is most relevant to your services. When you are adding in categories, you cannot really overdo this, just make sure as you add this to your profile that it is relevant to your services.

Website:

Link to your website. A well-optimized website that has been added to your GBP profile can draw in more visitors to your website. This helps with trust flow. If people see the care you have put into your profile and your website, people are more likely to investigate your services.

Photos

Photos help to add a more individualized touch to your profile. The more that people see your team, products, logo, and services, the more likely they are to investigate your services and your site.

On the GBP photo tab, you should include photos that include your:

Office area (if applicable)
Building or location indicators for people to understand your location.
Pictures of your team at work
Professional photos of team members
Any branding photos that familiarize people with your identity

Hours

Add your office hours and that you offer hours by appointment. Make sure to keep these updated, especially if you are going on vacation or out for a holiday. The more consistent and up-to-date you keep these hours the better.

Posts

Posts can be helpful to share any new blogs or cornerstones that display your view as a practice or clinician. Additionally, you can add posts for:

Events
Announcements
Special Offers

Make sure you add a high-quality photo, a description of the post between 100-300 words. Additionally, you can add dates, times, and sign-ups, and reservations.

Manage Google Business Profile Reviews and Respond to Questions:

The better engagement on your profile, the more likely you are to attract people to your site and services. If you do not have any reviews or ratings for your profile, people are not likely to be interested in your services. Therefore, having credible people who can vouch for you as a clinician in an ethical manner can help you come up higher in the search results.

Takeaways for Optimizing Your Google Business Profile

Overall, a well-optimized Google profile is helpful for clients to get a quick glimpse into who you are as a private practice. When clients see the care, you have taken to keep your information updated that is more likely to bring in potential clients. Therefore, making sure you set up your free account and have it well optimized is key. Wherever you can add in relevant keywords. Such as in descriptions, titles, and so on.

Begin Working with Our Talented Team!

If you are looking to see how your google business profile can help your website, then talk with one of our specialists. We do not do direct SEO optimization on GBP, but we are happy to help you as you set up your own profile. We can track your information on our data dashboard and give you some insights as you navigate through the SEO process. Or if you are looking to set up your own website to link to GBP, talk with our client success specialist.

We can get you set up with our services and begin optimizing your website in a way that highlights your skills to potential clients soon. Our wonderful team of SEO specialists at Simplified SEO Consulting would be excited to help you on your SEO journey. Contact us today to learn more about GBP, and the support we can offer for List Management and Local SEO prominence. To get started with our service follow these simple steps:

Schedule a consult with our Client Success Specialist
Learn more about our talented team of SEO Specialists.
Begin working with your ideal clients and making an impact on the mental health world!

Other Services offered by Simplified SEO Consulting

Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!

About the Author:

Jasmine, an SEO Specialist, and Client Success Specialists at Simplified SEO Consulting. You may be wondering where to start with your SEO for private practice or group practices. You have come to the right place.

Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University and is currently beginning per practicum work soon. Currently, she serves as the Client Success Specialist in new client consults with Simplified SEO Consulting and is a Mental Health SEO Specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. Her favorite part of the job is writing copy for clients and helping them find their voice to communicate with clients how they can best serve them.

June 1, 2021/0 Comments/by Jasmine Jaquess

Business Tips, Local SEO, SEO Tips

Google My Business for Online-Only Private Practices

Whether or not online practices can have a Google My Business listing is quite a controversial subject right now. Many of our clients have attempted it, only to have their listing removed when Google realizes they don’t actually have a physical location. We know Google’s guidelines on the matter are ambiguous, and we realize online-only […]

January 12, 2021/0 Comments/by Cory Moss

Local SEO, SEO Tips

Google Business Profile: Optimizing Your Profile for Therapists and Counselors in Private Practice

We all like to get the hands-on tools that are going to better help us in life. A hidden gem that some business owners do not take advantage of is a Google Business Profile. It is more than just a simple verification tool for your business to have a spot on Google. It actually has many cool features that are just waiting to be discovered. Of course, in order to get started, we must start with the basics.

Claim your Google Business Profile listing

First things first, claim your business it’s free. Let Google know you’re here and you’re proud. In order to get started, go onto GBP and set up your account, and give them your information. Google will then send you a postcard via mail. The next step is to enter your verification code from the card. And there you go, it’s quick and easy.

Once you’re set up with a Google Business Profile…

When you’re creating information for you google my business in counseling, its key to make sure your information is comprehensive and up to date. For example, when you’re inputting your website on google my business, it needs to be the same on your website and on GBP, even if there is a slight variation, google may penalize you or not recognize your business.

Google Business Profile Basics

Here is what GBP absolutely needs:

Name
Address
Phone Number
Website
Description
Category
Attributes

Not only is it important to add this information, but it’s crucial to the success of your business, especially if you’re looking to find better ways on how to rank on google for therapists. The information needs to be detailed and most importantly accurate. For example, in your description use as many of the 750 words as possible adding in keywords and information about your niche. As we’ve said previously when we discuss content for service pages and blogs, remember that Google loves content. The more the better. Essentially, the same principle applies to your GBP.

*Pro-tip: The more information you have on GBP the cheaper google my ads will be. So if you’re going the SEO/ Google ads route, Google my business is key for you.

The relationship between Google Business Profile and SEO for Mental Health Professionals

The strategy of SEO is great for websites. You do the work and clients stream your way after a few months of intensive work. However, while SEO is great for websites, there are more ways to incorporate SEO from your website into Google to come up better. Think of it this way. If I type in therapy near me and your website pops up, I am going to click on this and see what you have to offer me. However, if your website pops up, but someone else does as well with a GBP box, I am more likely to choose their therapy website over yours. So the bottom line is to make a Google my business and make sure you’re ranking for therapy/counseling near me. This will help your local SEO and allow you to begin better engaging with your audience and potential clients.

How to build a solid profile for Google Business Profile

Build Credibility Through Google Reviews?

This is kind of a controversial topic for the mental health professionals out there reading this. A great way to build credibility with Google is to get some reviews. The more reviews you have the better. However, as mental health professionals, how does one do this? Ethically, most mental health professionals cannot ask our clients for reviews due to their own codes of ethics. So if you can’t get reviews from your clients, then who? Well, the controversial answer and solution are to ask people who know you. Find people who are familiar with your body of work, and who are also trusted mental health professionals, such as colleagues or a mentor who will give you honest reviews. The key is to find someone you trust and knows you well. Likewise, if someone is always referring clients to you, they are a good choice, because they trust you.

The reason we see this as ethical is that when someone knows you and your professional image and can speak highly of you so clients know you’re credible, that is the best review you can receive ethically.

What to do when you receive reviews?

Once you are able to get some reviews. Reply within 24 hours. More responses equal to more potential customers. Google will also see you as trustworthy and rank your business higher. If you have good reviews, respond and thank them. If you have neutral reviews, you may create a happier raving fan by responding.

Unfortunately, there is the possibility of receiving bad reviews as well. If you have bad reviews, it is crucial that you respond. This is an opportunity, not a punishment. You can try to offer an opportunity for feedback or a follow up for this individual. Sometimes, though you may receive bad reviews from clients who cannot be changed. It happens. While you may not be able to change their mind, you can respond, extend a hand to resolve the issue, and then move on. Focus on your raving fans knowing you’ve done all you can.

And, of course, when responding to reviews from a client be careful not to confirm or deny they were seen at your practice. For example saying something like, “Thank you so much for the feedback” acknowledges their response without confirming they were a client.

Additionally, know there will be times when clients feel inclined to leave a review on your GBP and that’s also ok, as long as it was done ethically. No one made them and it only builds your professional image.

Add Key Blog Posts

Here it is again. Blog, blog, blog. It is so good for your SEO. Not only does it lift your website, but it can also lift it through the use of Google my business. Did you know that you could add your blog posts to your GBP page? It is just another way to funnel more SEO traffic into your website. It also presents a good opportunity for potential clients to see your expertise. All you need to do is every time you publish your blog posts, go to GBP, and add new posts. Insert a picture and a description of the blog post, along with the URL of your blog. That’s it!

Build a Beautiful Photo Gallery

Adding photos is another great way to add value to your GBP. Not only are you providing a visual representation of your services, the people, and your business, but you’re also improving your SEO. Two things to consider, to begin with, is to first add photos to your business regularly. This could be one a week or once every few weeks, but keep it consistent. Second, make sure the quality of the photos is on point. Most people don’t want to see blurry unfocused photos, so if this is not your specialty, like a coworker or hire someone.

Best practices for photos on GBP

However, it is not as simple as adding any photo you feel like adding. First, make sure it is relevant to your business. If you’re a physical therapist and you’re showing information about a fast food restaurant google will see your content as non-relevant. It is also important to make sure you’re reviewing the pictures that customers post as well. Ultimately, the pro in this is that Google will see you engaging with your customers. Which is huge for SEO and relevance. However, note that there are times customers may upload unflattering pictures to your Google Business Profile page. Unfortunately, there is nothing you can do about this because Google does not allow you to take them down. The only way to get around this would be to reach out to the individual to take it down. Otherwise, checking in regularly will be the best way to safeguard this from repeatedly happening.

Lastly, the best way to use photos to help your SEO is to geotag them. This just means adding in your location so Google can find you. Likewise, before you add in any photos, rename them with keywords to help google coordinate the correct clients to you. For example, if you have a photo about EMDR and you’re demonstrating the technique, make sure you’re optimizing the title for EMDR therapy, EMDR therapy near me, EMDR therapist, EMDR therapy in (insert location), and so on.

Talk about who you are and what you do

Adding in quality and a detailed description of your business can also help you rank. Add information such as your niche and your services. Likewise, add in keywords. Yes, you can add keywords into GBP that helps you rank even higher on Google and will boost your SEO. See what keywords are best searched for in your area by using keywords associated with your niche. If you’re unsure where to start, there are a few free resources such as Uber suggest and Google trends.

Keep Google my business up to date

Especially now in midst of a pandemic, it is very important to add information on how people can access your services. If you have a physical location but are providing online services. Make sure this is evident on your website and on your GPB page. Likewise, this is a great time to add such keywords as online therapy, counseling, therapist, counselor, psychologist, and so on to the list of information on your website.

Additionally, if you add or remove services, make sure you’re updating your profile accordingly.

GBP has data updates

Kind of like google analytics, you can see insights on your customers via a section on your Google Business Profile. If you want to see how often people are visiting your website or page each month, and what they are viewing. You can also view a performance report that allows you to see insights about your information.

Publish your Google Business Profile page!

You’ve finally made it! It’s time to get in front of your potential clients and begin doing what you do best. Helping those overcome the barriers that prevent them from living life to the fullest. If you have any additional questions about your Google Business Profile, let us know. If you’re an online counseling practice, no worries. We’ve got a great blog specifically about using Google Business Profile for Online only practices.

Begin SEO Services at Simplified SEO Consulting

Are you looking to see how our services blend well with Google My Business? Simplified SEO Consulting in Columbia, MO offers DFY packages, courses, training options, and alumni services. If you have any questions or your question was not answered, please reach out. Our passionate team of SEO experts would be happy to answer your questions, just reach out today! We can also discuss potential services that may work for you including List Management support to improve your Local SEO presence, especially if you’re a busy practice owner. To get started follow these three steps to begin ranking better on Google.

Schedule an appointment for a free 30-minute consultation with a member of the Simplified SEO Consulting staff
Learn more about our SEO packages and training opportunities
Start doing better keyword research and get your ideal clients

Other Services offered by Simplified SEO Consulting

Simplified SEO Consulting is passionate about providing SEO services for mental health professionals and therapists. Our comprehensive SEO services are included in our Done for You SEO Service packages. Also, we offer alumni packages and al la carte SEO services. Our SEO staff provides several SEO training opportunities. including our “Top of Google” online course and 12 weeks of online video training. We also offer an SEO Strategy package to learn more about SEO and what you can do to rank better on search engines.

Get in touch with Simplified SEO to learn more, or book a free SEO Consultation with our Client Success Specialist or one of our SEO specialists to decide which option is best for your business. We look forward to working with you and your business!

About the Author:

Jasmine Jaquess is currently working towards her Masters of Arts in Clinical Mental Health Counseling from Northwestern University. She has been doing SEO with Simplified for the last few months. Currently, she serves as the Client Success Specialist in new client consultation with Simplified SEO Consulting and is an SEO specialist. She specializes in platforms such as Squarespace and Wix but has learned to love WordPress sites as well. She really enjoys hearing the clients’ goals for their businesses and helping them achieve them.

January 5, 2021/0 Comments/by Jasmine Jaquess