Google Business Profile Strategy for Multiple Office Locations
Your practice is growing, and so are your responsibilities
Expanding the reach of your practice can be hard to accomplish, but very rewarding. Along the way, you may learn that managing more than one listing for your practice can be a difficult experience. Having more than one office location Google Business Profile listing can feel like a nightmare depending on the number of locations and listings you have. Managing multiple listings in an effective way often requires strategies for success that are different from managing a singular location.
Many of the same principles that apply to managing a single Google Business Profile listing still apply. However, there are a number of other things that should be taken into account with this local SEO strategy for expanding practices. Addressing and organizing your Google Business Profile listings can help you better manage each of your practice locations. So, today we are going over some of the most strategic decisions you can make to help make Google Business Profile easier to manage with multiple locations.
Verifying More than One Location
The verification process for a single location often involves Google sending a postcard via mail with a code to verify they have the right address. While this would technically work for multiple locations, it is by far the most convenient option. If you have more than 10 locations, you will need to use bulk verification to manage them. This will allow you to manage them in a more centralized, convenient way. In fact, these location groups even allow you to create bulk posts to go out to every Google Business Profile listing rather than having to post to each location one by one.
Google Business Profile also comes with the ability to use bulk edits as well. If info about your practice changes, you can use Google’s bulk edit tool to update all the listings in a location group at once instead of going through them one at a time. But, you must be careful when doing so. Since any changes you make go out to each location, any mistakes or inconsistencies will also spread to each and may harm your site’s creditability in the process.
This is why it’s important to keep your NAP information updated and consistent. Focusing on having the right information will help improve the credibility of your practice, and ensure people can get in contact with you if need be. In addition, you can also personalize each post with location indicators for the area the practice is located. By doing so, you can help improve your local SEO presence, helping you connect with those around you who may be more likely to benefit from your services.
Can you Schedule Posts in Advance?
It is also possible to schedule posts to your Google Business Profile listing to be uploaded at a given date. However, this isn’t an option that is native to Google Business Profile. This may involve outside support from a third party to do so. But, this extra support can help you save hours in preparing posts to go out on a regular basis.
Details, Details, Details
Even though some of the smaller details present on Google Business Profilecan be easy to overlook, taking the time to fill them out can have big benefits in making your listing more competitive. Doing so will give Google more important information about your practice, and may include adding important labels, services, and photos to represent your practice. This is also why adding categories is such a vital part of your Google Business Profile profile. So, take the time to let Google know about these details by personalizing them for each of your office locations. This may include different services specific therapists offer at a given location, different hours of operation, or any other important information pertaining to your practice.
Should I Have More Than A Google Business Profile Account?
For the purposes of managing multiple locations, you will likely only ever need one account to manage each of your locations in an effective way. Having more than one account may be beneficial if you manage more than one type of business. But, for therapists that only offer therapy services, one account is all you should ever need!
Transfering Location Groups
With all the moving parts that go into Google Business Profile, it can be easy to make mistakes early on that can make things more difficult down the road. One such scenario is when Google Business Profile listings are created under the wrong account. You may have encountered this, and feel stressed about deleting an already established listing, but you don’t actually have to! Google Business Profile also provides the ability to transfer your listings from one account to another. Having only one account will make it easier to also keep track of vital info like your name, address, and phone number. Plus, other important practice info. And, you can also grant additional account managers access to the listing, making it even easier to collaborate and synchronize each of your office locations.
Expanding your Practice
Last but not least, it is also important to note that you can add new office locations to your existing location group. It helps to take a moment to review your NAP info when adding a new location as well. Google is always looking to have the most up-to-date and accurate data. So, suggestions for edits may be taken into account through third-party data. This means that there is a chance your business information has changed without you knowing, and may take a double or triple check to ensure everything is correct.
Improve Local SEO for Therapists with Simplified SEO Consulting
The team of SEO specialists at Simplified SEO Consulting has the training and experience to provide support with a variety of services including our List Management baseline. We would be honored to help improve your SEO and grow your online presence. To start your SEO journey, please follow these simple steps:
- Book a free 30-minute consultation call.
- Meet with an SEO specialist.
- Start better managing multiple practices
Other Services Offered with Simplified SEO Consulting
Simplified SEO Consulting offers a variety of services to help improve your Google search rankings. Our team can offer support in optimizing your site with our Done For You SEO Services. We also offer DIY Online SEO Courses, and a 12-week Done With You Intensive SEO Program. Feel free to read other posts from our blog for more helpful information!
About the Author
Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns. Since he started, Sterling has met frequently with our alumni and provided them extra problem-solving support. He often goes the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!
Leave a ReplyWant to join the discussion?
Feel free to contribute!