Individualized SEO & Private Practice Help
Sometimes your need doesn’t fit nicely into a package. Your practice is unique after all! From per hour services to basic copy writing, I am happy to individualize any of my services to meet your needs!
Per Hour SEO Services
You can hire me to do specific SEO work outside one of these packages for a flat rate. This might include going through all of your pages to update alt text on photos, meta descriptions or something else specific you are looking for.
Individual Consulting Sessions
Are you looking for just one or two 1:1 SEO Coaching sessions? Do you have just a couple of very specific questions? Maybe you’ve already done a lot of problem solving on your own and just need help problem solving something specific. If you are just looking for a few quick tips, help implementing something specific or assistance making a plan for improving you website’s SEO, you may choose to purchase only a couple SEO Consulting sessions on their own.
90 Minute SEO Technique Run Through
A 90 minute individual SEO training session where we’ll move very quickly through all of the basic SEO techniques that I use. You are welcome to record this session to refer to later, because we move at a pretty quick pace.
This type of session is highly recommended for:
- People doing Done for You services who also want to have a basic idea of what I’m doing to their pages
- Self starters trying to do it on their own without paying for the entire 12 week package. In this case, I strongly recommend you complete my 7 day free e-mail series first, participate in this 90 minute session and then sign up for at least two 45 minute coaching sessions to practice applying these techniques specifically to your site!
45 minute Individual SEO Consulting Sessions
In a 45 minute session we will do one of a few things:
- Answer a specific question you have. For instance, “How do I write a perfect meta description? I’ve tried my hand a few, but how can they be improved?”
- Begin optimizing one page together on the screen using several techniques on the same page.
- Strategize the best SEO approach for your site overall
These sessions are usually held over Google Hangouts and we will use the “Screen Share” feature for much of the session. As with all of my individual training sessions, you are welcome to record as long as you tell me you are recording.
45 minute individual sessions are highly recommended for:
- Practice owners who have been working on their own website SEO but want help with one specific thing. For instance, they’d like to perfect the art of writing a well ranking and client friendly meta description or learn to use optimized photos to improve their search engine ranking.
- Practice owners who just want help developing a plan for improving their own SEO. In this case, I recommend going through my 7 day free e-mail series first. This will help us make the best use of our limited time by giving us a common language.
Basic Copywriting for Service Pages
I often recommend adding additional, specific service pages as a technique for improving your search engine rankings. If you have the time, I highly recommend writing your own copy (incorporating suggestions we’ve discussed) so it is in your own “voice.” However, another option is to hire me to create your initial text for the page. You will then have the ability to go through and edit the text to make it sound more like you. All copy (text) I write will be written with SEO and your chosen keywords in mind.
When you have Jessica write a service page, the following is included:
- Pages are written with the intent of speaking to your ideal client. The sections included are typicallY:
- They will begin by demonstrating that you understand the reasons the client is seeking therapy. Usually this is done by asking a series of questions and then 1-2 paragraphs describing the pain you’ve said your client is feeling.
- We then have a section describing signs or symptoms a person with those pain points might want to seek therapy.
- The next section describes how therapy will help your client.
- The final section is always a call to action encouraging them to contact your counseling clinic to begin services.
- Each page will be at least 500 words long (typically significantly longer)
- Keywords that we’ve discussed are distributed throughout the page to help your page rank well on search engines from the day it’s published.
- Subheadings and headings are optimized for SEO.
- A suggested meta description for the new page.
- All content is unique to your site. I do not reuse content from another site.
- If you have a Word Press Site, the copy writing fee will also include publishing the page on your website.
You will be asked to provide:
- A detailed description of your ideal client including what pain points are bringing them into counseling. Why are they looking for help on the internet today?
- A detailed description of the services you provide. For instance, instead of just “depression counseling” you will describe how you use CBT techniques to address core beliefs that developed when a person was a young child. It’s my job to help translate that into text that’s easier for a client to understand.
- 4 pictures that can be used on the page. If you have a Word Press site, I will optimize these when I add them to the page.
*I only offer this service to other mental health counselors, because this I am personally a mental health professional and group counseling practice owner. I feel like it is important to have a copy writer familiar with your field. If you are in another wellness related field I will likely encourage you to write your own copy or find another person in your field to help.
Backlinks are a powerful way to improve SEO for your private practice website. When other websites link to yours it’s like a “vote” in a popularity contest. With this service, I’ll look for local directories in your area, websites that are linking to your biggest competitors and local news stations that might be willing to report on (and interview you for) mental health topics. You will, however, have to reach out and contact these sites on your own to “earn” the backlink.
Guest Blogging SEO Service Discount
If you subscribe to one of our packages, you can receive $25 off your SEO services for the following month by submitting one guest blog post on a relevant mental health topic. Your guest blog post will be featured on www.AspireCounselingMO.com/blog. Each post should contain at least 700 words and include a short bio.
Jessica will edit the post to add internal/external links, keywords, shorten sentences, subheadings or whatever is needed to optimize your mental health blog post for SEO. The text of the bio at the bottom will include a backlink to your site!