Maintaining your rankings in Google can take time to achieve lasting success and involve a number of different strategies.
The same can also be said for supporting your rankings on a more localized level. It’s important to ensure you show up for folks outside of the normal service area that may not find you without the help of Google. But, it is equally important to ensure that the people in your surrounding community can also find your private practice. When you see that your heatmap rankings are dropping, this means your target keywords are dropping in those areas on Google Maps. While this is discouraging, there are a number of things you can do to counteract your target keywords dropping in on your heatmap. So, today we are going to discuss some of the best ways you can bounce back when you experience a dip in your Google Map rankings.
With these tips, I should preface this is assuming that you’ve already optimized your Google Business Profile with all necessary information including NAP info, photos of your practice and team, images representing your practice, etc. Ensuring your GBP is up to date is always a good first step when you experience a change in your data.
Also, we won’t reference reviews in this blog
This is due to the unique nature of therapy and the relationship between counselor and client. While getting reviews and engaging with them is always great for the health of your Google Business Profile, receiving ethically sourced reviews is most important. Without further ado, let’s get into tips to counteract dropping heatmap rankings.
Create Localized Media
While it can take some time to respond to dropping keywords, one of the best ways to sustain your heatmap rankings is by creating new media that are hyper-focused on specific areas around your practice. When you see that keywords are dropping for a particular location, creating content that is centered around the areas in which data is dropping is a great way to incorporate your target keywords while telling Google where you want to focus on ranking on Google Maps.
Creating blog posts and other types of content can help you highlight local events, landmarks, and neighboring businesses. These may include videos, social media posts, or Google Business Profile posts, and can allow you to naturally work specific locations into your blogs. For example, a clinician focusing on couples therapy may see their rankings dropping on Google Maps for couples therapy-related keywords on the south side of the town. If so, they may decide to create a post that highlights parks in the area for date ideas. By doing so, the clinician provides information for google describing the keywords they want to rank for (couples therapy), and the location they want to sustain their rankings (south part of town).
You can also make existing blogs more personal!
In addition to creating new localized blogs, you can also optimize existing content on the site as well! Doing so can help you include more location indicators in blog/page titles, headings, subheadings, and content throughout your site. However, it is important to keep in mind how often you are including location info and keywords. Sprinkling indicators where it feels natural are important to remember so you avoid content from sounding artificial or out of place.
Building Local Links
Another way you can help to counteract heatmap is by working on creating more links to the websites of local businesses or publications in your area. Getting featured in a blog post from another site can also be a great way to support local SEO for private practices. One way you can accomplish this is by reaching out to another local business to see if they would be open to putting links to each other’s sites. This can provide both businesses with a new backlink and can be a win-win in many cases.
Check Out the Competition
An additional tactic you may use is looking at your competitors for ideas on what you may need to change to support your private practice SEO on a local level. This may come in the form of checking out what blog topics are on their site. You can gain new ideas for posts, get a sense of other topics you may not have previously thought of, and learn of adjustments you may need to make for your own local SEO strategy.
Consider Your Social Media Presence and Keywords
It won’t make sense for every clinician to have a social media presence for their practice. But, for practices that have a more external presence, easier it is to connect and provide regular updates to those around you. This can also help you become more recognizable to those around you as well.
In addition, it is also worth taking the time to take an inventory of the keywords you are focusing on locally. Some may be hot ticket keywords that everyone wants to rank for like “counseling near me”, and will take a considerable amount of time and effort to rank for. But, others you are focusing on may not be as relevant to the services you want to rank for on a local level. For example, you probably wouldn’t want to show up for something like “online therapy near me” if you only offer in-person services. You likely wouldn’t want to rank for such a keyword due to the nature of online therapy occurring from remote areas, or locations outside your local scope.
Begin Improving Local SEO for Private Practices with Simplified SEO Consulting
Our team of caring therapists would be happy to support you in maintaining and sustaining both your Google Search results and Google Maps rankings. We offer a variety of services to support you and help grow your practice on a local level. You can start working with us by following these steps:
- Apply to work with Simplified SEO Consulting
- Meet with an SEO specialist.
- Start improving your local heatmap rankings!
Other Services Offered With Simplified SEO Consulting
Our team at Simplified SEO Consulting is happy to offer support in a number of ways. We can offer support in improving local SEO for therapists as well as DIY Online SEO Courses. We also offer Done For You SEO services, and a Done With You 12-week Intensive SEO program as well. Feel free to visit our blog to learn more today!
About the Author
Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation and responding quickly to client concerns. Since he started, Sterling has met frequently with our alumni and provided them with extra problem-solving support. He often goes the extra mile to do outside research and make sure private practice owners have everything they need to rank well on search engines long-term for the keywords their ideal clients are using!